Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska
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Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska

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    Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska Authoring analytics by Cleve Gibbon and Katarzyna Kozlowska Presentation Transcript

    • Authoring Analytics when content management meets measurement…
    • Marketing Technology experts for the Digital world 190+ staff - Privately Held profitable, organic growth Based in Poznań, Copenhagen, London Established 2005
    • The Why
    • When the only constant is change...
    • …you need satnav, screenwipes and signposts!
    • The What
    • Manages Change Measures Change
    • Learn Make ManageMeasure
    • The How
    • Scenario 1: Page load
    • Scenario 1: Page load Create Configuration
    • Scenario 1: Page load Create Configuration Create Framework
    • Scenario 1: Page load Create Configuration Create Framework Enable Framework
    • Scenario 1: Page load Create Configuration Create Framework Enable Framework See the results
    • Scenario 2: Simple Image
    • Create Configuration Create Framework Enable Framework Scenario 2: Simple Image
    • Create Configuration Create Framework Enable Framework Scenario 2: Simple Image Configure mapping
    • Create Configuration Create Framework Enable Framework Scenario 2: Simple Image Configure mapping See the results
    • Scenario 3: Custom mapping component User Interaction
    • cqAnalytics.record({ event: 'newsletterSignUp', values: { newsletterProvidedEmail: getEmail(), }, collect: false, options: { obj: this, defaultLinkType: 'o' }, componentPath: '/libs/foundation/components/newsletter' }); Scenario 3: Custom mapping component User Interaction JS code
    • Scenario 3: Custom mapping component User Interaction JS code <?xml version="1.0" encoding="UTF-8"?> <jcr:root xmlns:cq="http://www.day.com/jcr/cq/1.0" xmlns:jcr="http://www.jcp.org/jcr/1.0" cq:componentGroup= "General" cq:componentName="Newsletter" cq:trackevents="newsletterSignUp" cq:trackvars="[newsletterProvidedEmail]" jcr:primaryType="nt:unstructured"/> Analytics Component
    • Scenario 4: Multiple pages journey ? ? ? ? ? ? ? ? ? ? ? ? Submit Data StoreSiteCatalyst Number of calls: 5Number of calls:
    • Scenario 4: Multiple pages journey ? ? ? ? ? ? ? ? ? ? ? ? Submit SiteCatalyst Number of calls: 1 Data Store Number of calls: 5
    • Summary
    • Think Big, Start Small. Details matter, Be Patient. Know your reports
    • Questions
    • Thank you! Cleve Gibbon cleve.gibbon@cognifide.com Kasia Kozłowska kasia.kozlowska@cognifide.com http://www.cognifide.com @cognifide