Презентация Макса Такера и Андреаса Тоскана-Миеленхаузена, Google, 22.05.14

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Презентация топ-менеджеров Google Russia - руководителя направления по работе с агентствами Макса Такера и креативного директора Андреаса Тоскано-Миеленхаузена для конференции АДВ Future of Media 2014.

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Презентация Макса Такера и Андреаса Тоскана-Миеленхаузена, Google, 22.05.14

  1. 1. is leadingadvertising Max Tucker Agency Lead, Google technology Andreas Toscano Creative Lead, Zoo
  2. 2. First things first.
  3. 3. “Necessity is the mother of invention.” Plato
  4. 4. http://youtu.be/xMtlKy3-Pqs
  5. 5. “Any advanced enough technology is indistinguishable from magic.” Arthur C. Clark
  6. 6. http://youtu.be/dy-LzgExN6Y
  7. 7. Skip Ad
  8. 8. Technology becomes commonplace Excitement
  9. 9. http://youtu.be/sHElkWZqU-M
  10. 10. Technology leads advertising. Excitement
  11. 11. http://youtu.be/uYq-73MZunw
  12. 12. Advertising leads technology. Technology leads advertising. Excitement
  13. 13. Technology is cyclical.
  14. 14. Press Radio TV Digital
  15. 15. http://youtu.be/rPJw3jL-s08
  16. 16. http://youtu.be/3Mx8zTmxodU
  17. 17. http://youtu.be/cIebhA_QafQ
  18. 18. Press Radio TV Digital ??
  19. 19. thank you

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