4. the
first
…
The first…
• HTV7 & 9 merging
• adbreak inserted during news program
• totally new creative & dynamic format
5. Coverage enhancement: Merging HTV 7 + 9
HTV7
Variety Show
News 60s
Opening
18:30
News
7 min.
Adbreak
2 min.
News
7 min.
Adbreak
2 min.
News
7 min.
Adbreak
2 min.
News
3 min.
News 60s
Closing
19:00
HTV7
Kid Show
HTV9
Series
HTV9
Transmitted
from VTV
6. Creative & dynamic format
• Latest news and information on the latest top stories everyday life stories,
business, entertainment, weather…
• All news/clips delivered concisely within 60 seconds
7. Why 60 giây
Top rating program on HTV
Wide coverage
Top rating adcode on HTV
Top efficient CPP
Steady improvement (specially for female target)
Good adcode rating with high OTS (only 2-3’ ads vs. 5’ normally)
6 reasons that you should buy
8. Top 10 spending programs on HTV in 2012
Rating leader
While all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing to
lead top rating billboard for all kinds of target.
0
1
2
3
4
5
6
7
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
F18-50ABCD
Noon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9
Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9
Thế giới 24 giờ HTV7 60 giây HTV7+9
Market: HCM-Meter Period: 02/01 – 24/06/2012
9. Top 10 spending programs on HTV in 2012
Rating leader
While all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing to
lead top rating billboard for all kinds of target.
0
1
2
3
4
5
6
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
M18-35ABC
Noon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9
Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9
Thế giới 24 giờ HTV7 60 giây HTV7+9
Market: HCM-Meter Period: 02/01 – 24/06/2012
10. Top 10 spending programs on HTV in 2012
Rating leader
While all key HTV programs & timebands’ rating are going down, 60 giây viewership is increasing to
lead top rating billboard for all kinds of target.
Market: HCM-Meter Period: 02/01 – 24/06/2012
0
1
2
3
4
5
6
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
P16-35ABCD
Noon Series HTV7 Evening Series HTV9 Night Series HTV7 Night Series HTV9
Đi tìm ẩn số Chung sức HTV7 Vượt lên chính mình HTV7 Thể thao 365 HTV9
Thế giới 24 giờ HTV7 60 giây HTV7+9
11. 60 giây reach progress
High quality, high awareness
With its high quality production & breaking news content, 60 giây is firmly getting increasing attention
from TV audience.
Market: HCM-Meter Period: 02/01 – 24/06/2012
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
Rch%
M35-55 ABCD F18-50ABCD P18-29ABCD
12. Viewing habit of HTV7/9 in HCM
60 giây changes TV viewing habit
Just after six months on air, 60 giây has changed the viewing habit most of target audiences. People are
now moving in HTV7/9 for watching 60 giây
1.7 1.6 1.6
1.0 0.9
0.7 0.8
1.4 1.5 1.5
1.8
3.5
4.3
3.8
3.2
2.8
1.3
0.6
1.3
1.5 1.5
2.0
3.1
4.5
5.0
5.3
4.6
6.5
8.1
9.4
9.0
7.8
6.7
5.1
3.6
1.3
1.1
1.6
1.8
0.9 1.0 1.1
1.4 1.5 1.6 1.5 1.6
3.5
4.7
5.7
4.6
4.2
1.9
1.0
1.3
1.5 1.5
2.8
4.6
6.0 6.0
8.7
6.8
8.5
7.6
7.0
6.5
6.9
7.1
5.4
3.6
2.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
06:00
-
06:30
06:30
-
07:00
07:00
-
07:30
07:30
-
08:00
08:00
-
08:30
08:30
-
09:00
09:00
-
09:30
09:30
-
10:00
10:00
-
10:30
10:30
-
11:00
11:00
-
11:30
11:30
-
12:00
12:00
-
12:30
12:30
-
13:00
13:00
-
13:30
13:30
-
14:00
14:00
-
14:30
14:30
-
15:00
15:00
-
15:30
15:30
-
16:00
16:00
-
16:30
16:30
-
17:00
17:00
-
17:30
17:30
-
18:00
18:00
-
18:30
18:30
-
19:00
19:00
-
19:30
19:30
-
20:00
20:00
-
20:30
20:30
-
21:00
21:00
-
21:30
21:30
-
22:00
22:00
-
22:30
22:30
-
23:00
23:00
-
23:30
23:30
-
24:00
AvRch% - F18-50ABCD
01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012
60giay
Market: HCM-Meter Vehicle: HTV7, HTV9
AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage
13. 0.6 0.7
0.9
0.7
0.5 0.4 0.4
0.8 0.9
1.1
1.3
1.9
2.2
1.7
2.1 2.0
0.9
0.5 0.6
0.9 0.8
1.3
2.1
3.6 3.7
4.1 4.0
5.1
7.2
8.0
7.6
6.9
6.3
4.6
3.1
1.1
0.5
0.8
1.1
0.7 0.8 0.9 0.8
1.0
1.2 1.1 1.2
2.8
3.6
4.1
3.1
2.5
1.2
0.8
1.1 1.1 1.2
2.4
3.9
4.9 5.0
6.7
5.4
6.7
6.3
5.7
5.2 5.3 5.4
4.2
3.1
2.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
06:00
-
06:30
06:30
-
07:00
07:00
-
07:30
07:30
-
08:00
08:00
-
08:30
08:30
-
09:00
09:00
-
09:30
09:30
-
10:00
10:00
-
10:30
10:30
-
11:00
11:00
-
11:30
11:30
-
12:00
12:00
-
12:30
12:30
-
13:00
13:00
-
13:30
13:30
-
14:00
14:00
-
14:30
14:30
-
15:00
15:00
-
15:30
15:30
-
16:00
16:00
-
16:30
16:30
-
17:00
17:00
-
17:30
17:30
-
18:00
18:00
-
18:30
18:30
-
19:00
19:00
-
19:30
19:30
-
20:00
20:00
-
20:30
20:30
-
21:00
21:00
-
21:30
21:30
-
22:00
22:00
-
22:30
22:30
-
23:00
23:00
-
23:30
23:30
-
24:00
AvRch% - P16-35ABCD
01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012
60giay
Just after six months on air, 60 giây has changed the viewing habit most of target audiences. People are
now moving in HTV7/9 for watching 60 giây
Market: HCM-Meter Vehicle: HTV7, HTV9
AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage
Viewing habit of HTV7/9 in HCM
60 giây changes TV viewing habit
14. 1.6 1.6
1.4
0.8
0.6
0.8
0.4
1.0 1.0 1.1 1.2
1.4
2.3
1.6
1.4 1.3
0.9 0.8
1.4
1.1
0.8 0.9
1.6
3.5
3.3
3.6
3.3
6.2
7.8
7.6
6.0
5.4
5.0
3.3
2.8
1.11.0
1.2
1.4
0.8
0.6 0.6
0.8 0.9
1.1 1.2
1.0
2.3
3.0 2.9
2.1
1.4
1.1
0.9
1.4
0.9
1.1
2.1
3.3
4.1
3.8
5.8
4.8
6.9
6.7
5.1
4.3 4.4
3.9
3.5
2.8
2.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
06:00
-
06:30
06:30
-
07:00
07:00
-
07:30
07:30
-
08:00
08:00
-
08:30
08:30
-
09:00
09:00
-
09:30
09:30
-
10:00
10:00
-
10:30
10:30
-
11:00
11:00
-
11:30
11:30
-
12:00
12:00
-
12:30
12:30
-
13:00
13:00
-
13:30
13:30
-
14:00
14:00
-
14:30
14:30
-
15:00
15:00
-
15:30
15:30
-
16:00
16:00
-
16:30
16:30
-
17:00
17:00
-
17:30
17:30
-
18:00
18:00
-
18:30
18:30
-
19:00
19:00
-
19:30
19:30
-
20:00
20:00
-
20:30
20:30
-
21:00
21:00
-
21:30
21:30
-
22:00
22:00
-
22:30
22:30
-
23:00
23:00
-
23:30
23:30
-
24:00
AvRch% - M18-45ABC
01/12/2011 to 31/12/2011 01/06/2012 to 27/06/2012
60giay
Just after six months on air, 60 giây has changed the viewing habit most of target audiences. People are
now moving in HTV7/9 for watching 60 giây
Market: HCM-Meter Vehicle: HTV7, HTV9
AvRch%: It is the average of the number of daily contacts, divided by the universe of the target being worked on, expressed in percentage
Viewing habit of HTV7/9 in HCM
60 giây changes TV viewing habit
15. Rtg%
Rch%
TgAfin%
Most popular daily programs on htv in june
Favourite program
60 giây dominates the top daily program billboard, as well as be the favourite program of female viewers
in HCM market.
Market: HCM-Meter Period: 01/06 – 24/06/2012
4.4
2.7
2.4 2.4
2.0 1.9 1.8 1.8
1.5 1.5 1.5 1.440
18
26
30 28 31
36
24
34
15
20
37
110 109 106
98 99
79
97
121
101
95
91 91
0
20
40
60
80
100
120
140
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
60 giay Thời sự
QT VTV
Thời sự
VTV
Series 13h Series
17h30
Thế giới
24 giờ
Thời sự
HTV
Series 12hSeries 20h Thông
điệp sáng
tạo
Thể thao
365
Series 22h
HTV7+9 HTV9 HTV9 HTV7 HTV9 HTV7 HTV9 HTV7 HTV7 HTV7 HTV9 HTV9
F18-50ABCD
Rtg% Rch% TgAfin%
16. Rtg%
Rch%
TgAfin%
Most popular daily programs on HTV in June
Highest coverage
60 giây not only leads the daily news program list but also gains the highest interest of male audience in
HCM market.
Market: HCM-Meter Period: 01/06 – 24/06/2012
3.9
3.2
2.4
2.2 2.2 2.1 2.0
1.7
1.5 1.446
30
17
42
27 29
24
42
27
18
97
131
98
118
92 94
123
110
72
124
-
20
40
60
80
100
120
140
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
60 giay Thế giới 24
giờ
Thời sự QT
VTV
Thời sự HTV Series 13h Thời sự VTV Thể thao 365 Series 22h Series 17h30 Bản tin trưa
12h
HTV7+9 HTV7 HTV9 HTV9 HTV7 HTV9 HTV9 HTV9 HTV9 HTV9
M35-55ABCD
Rtg% Rch% TgAfin%
17. Rtg%
Rch%
TgAfin%
Most popular daily programs on HTV in June
Rating leader
Even young adults, the most fluctuating target, now are keeping a firm loyalty in 60 giây.
Market: HCM-Meter Period: 01/06 – 24/06/2012
3.7
1.5
1.6
1.2 1.2
2.1
1.9 1.9
0.9
0.8
36
32 31 31 30 28 26 26
19 18
90
80
106
77
49
86
94
86
76 75
-
20
40
60
80
100
120
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
60 giây Thời sự HTV Series 20h Series 22h Series 13h Thế giới 24
giờ
Series 17h30 Thời sự VTV Bản tin trưa Dự báo thời
tiết
HTV7+9
(HCMC)
HTV9
(HCMC)
HTV7
(HCMC)
HTV9
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV9
(HCMC)
HTV9
(HCMC)
HTV9
(HCMC)
HTV9
(HCMC)
P18-29ABCD
Rtg% Rch% TgAfin%
18. Top 10 spending adcodes comparison
All genres
60 giây maintains having the highest rating adcode in the market, nearly as double as the second
highest one.
Market: HCM-Meter Period: 30/04 – 24/06/2012
3.6
1.3
1.4 1.4
1.1
1.4
2.3
1.0
1.3
1.5
4.7
1.8
2.5 2.5
1.2
1.5
2.7
1.5
1.3
2.1
3.5
1.2
0.7 0.7
1.4
1.8
2.3
0.7
1.7
1.4
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S
60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chính
mình
Món ngon mỗi
ngày
Cuối đường
băng
Ngôi nhà mơ
ước
HTV7+9 HTV9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7
Rtg%
P16-35 ABCD F18-50ABCD M18-35ABC
19. Top 10 spending adcodes comparison
All genres
60 giây stands among the best adcodes in invest in with very low CPP30.
Market: HCM-Meter Period: 30/04 – 24/06/2012
782
1,125
678
882
2,762
1,359 1,357
584
2,383
1,403
599
840
376
485
2,628
1,326
1,126
374
2,308
976
804
1,255 1,279
1,754
2,278
1,090
1,325
794
1,854
1,462
-
500
1,000
1,500
2,000
2,500
3,000
DB.C 9C2 7B2-G1 7B2-G2 7P4-G2 7D4 7T6VL-G2 7A14 7P4-G1 7T7MU-S
60 giây Thời sự HTV Phim trưa 13h Phim trưa 13h Phim tối 20h Thế giới 24 giờ Vượt lên chính
mình
Món ngon mỗi
ngày
Cuối đường
băng
Ngôi nhà mơ
ước
HTV7+9 HTV9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7
CPP30
P16-35 ABCD F18-50ABCD M18-35ABC
20. Top 10 spending adcodes comparison
Series genre
Beside of watching series, 60 giây becoming one of top Rating program
Market: HCM-Meter Period: 30/04 – 24/06/2012
3.6
3.3
1.4 1.4
1.1
1.3
1.4
1.2 1.2
1.0
4.7
4.5
2.5 2.5
1.2
1.3
1.7
2.1
1.5
1.2
3.5
2.9
0.7 0.7
1.4
1.7
1.1
0.8
1.1
1.0
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G1
60 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22h
HTV7+9 (HCMC)HTV7+9 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)
Rtg%
P16-35ABCD F18-50ABCD M18-35ABC
21. Top 10 spending adcodes comparison
Series genre
While the efficiency of advertising in series in declining with extremely high CPP in primetime, 60 giây is
definitely a very good program to invest in.
Market: HCM-Meter Period: 30/04 – 24/06/2012
782
853
678
882
2,762
2,383
704
764
1,246
1,431
599 625
376
485
2,628
2,308
555
453
991
1,213
804
970
1,279
1,754
2,278
1,854
852
1,187
1,382 1,427
-
500
1,000
1,500
2,000
2,500
3,000
DB.C DB.B 7B2-G1 7B2-G2 7P4-G2 7P4-G1 7B8-G2 7B1-G2 9C9-G2 9C9-G1
60 giây 60 giây Phim trưa 13h Phim trưa 13h Phim tối 20h Phim tối 20h Phim chiều 17h Phim trưa 12h Phim tối 22h Phim tối 22h
HTV7+9
(HCMC)
HTV7+9
(HCMC)
HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV7 (HCMC) HTV9 (HCMC) HTV9 (HCMC)
CPP30
P16-35ABCD F18-50ABCD M18-35ABC
22. Top 10 spending adcodes comparison
Entertainment genre
While primetime key shows still maintain a steady rating, 60 giây raises to be the strong new leader
Market: HCM-Meter Period: 30/04 – 24/06/2012
3.6
3.3
2.3
1.9
1.3
1.5
2.2
1.9 1.9
1.5
1.8
1.7
4.7
4.5
2.7
2.9
1.6
2.5 2.5
3.2 3.2
2.4
2.8
2.2
3.5
2.9
2.3
1.6
1.0 1.0
2.5
1.4
1.5
1.3
1.1
1.7
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S
60 giây 60 giây Vượt lên
chính mình
Đi tìm ẩn số Tôi là người
dẫn đầu
Chung sức Vượt lên
chính mình
Đi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tài
trí
HTV7+9
(HCMC)
HTV7+9
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
HTV7
(HCMC)
Rtg%
P16-35ABCD F18-50ABCD M18-35ABC
23. Top 10 spending adcodes comparison
Entertainment genre
For show genre, good rating doesn’t guarantee good CPP. That’s why a lot of advertisers move from
shows to 60 giây with great CPP
Market: HCM-Meter Period: 30/04 – 24/06/2012
782
853
1,357
907
2,500
1,898
1,293
1,039 982
1,731
1,638
857
599 625
1,126
617
2,117
1,140 1,111
638 600
1,079 1,033
639
804
970
1,325
1,077
3,172
2,756
1,130
1,408
1,272
2,007
2,674
864
-
500
1,000
1,500
2,000
2,500
3,000
3,500
DB.C DB.B 7T6VL-G2 7CN4-S 7T7LD-G2 7T3CS-G3 7T6VL-G1 7CN4-G3 7CN4-G2 7T3CS-G1 7T3CS-G2 7CN5TT-S
60 giây 60 giây Vượt lên
chính mình
Đi tìm ẩn số Tôi là người
dẫn đầu
Chung sức Vượt lên
chính mình
Đi tìm ẩn số Đi tìm ẩn số Chung sức Chung sức Thử thách tài
trí
HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7 HTV7
CPP30
P16-35ABCD F18-50ABCD M18-35ABC
24. Top 10 spending adcodes comparison
News/sports/general interest/document/lifestyle genre
For other genres, 60 giây is the dominator in aspect of commercial viewership
Market: HCM-Meter Period: 30/04 – 24/06/2012
3.6
3.3
3.4
1.0
1.5
1.2
1.4
1.5
0.5
1.1
4.7
4.5
4.3
1.5
2.1
1.9
1.5
2.4
0.6
1.4
3.5
2.9
3.7
0.7
1.4
0.8
1.5
1.2
0.4
1.5
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU
60 giây 60 giây 60 giây Món ngon mỗi
ngày
Ngôi nhà mơ
ước
Món ngon mỗi
ngày
Ước mơ của em Phút giây cảnh
giác
Bản tin 12 giờ Ngôi nhà mơ
ước
HTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7
Rtg%
P16-35ABCD F18-50ABCD M18-35ABC
25. Top 10 spending adcodes comparison
news/sports/general interest/document/lifestyle genre
All three spot breaks of 60 giây has a very competitive CPP comparing with other top adcodes in these
genres.
Market: HCM-Meter Period: 30/04 – 24/06/2012
782
853 828
584
1,403
616
843
616
964
1,698
599 625 654
374
976
386
780
400
790
1,388
804
970
761 794
1,462
949
813
771
1,232 1,236
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
DB.C DB.B DB.A 7A14 7T7MU-S 7A14-S 7D2UM-S 7CN14K-S 9B1N-S 7T7MU
60 giây 60 giây 60 giây Món ngon mỗi
ngày
Ngôi nhà mơ
ước
Món ngon mỗi
ngày
Ước mơ của em Phút giây cảnh
giác
Bản tin 12 giờ Ngôi nhà mơ
ước
HTV7+9 HTV7+9 HTV7+9 HTV7 HTV7 HTV7 HTV7 HTV7 HTV9 HTV7
CPP30
P16-35ABCD F18-50ABCD M18-35ABC
26. 60 giây adcodes progress
All three adcodes get high rating
Market: HCM-Meter Period: 05/03 – 24/06/2012
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
M35-55ABCD
DB.A DB.B DB.C
Just start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.
And the trend tells us all three adcodes will still increase and share the similar rating number.
27. 60 giây adcodes progress
All three adcodes get high rating
Just start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.
And the trend tells us all three adcodes will still increase and share the similar rating number.
Market: HCM-Meter Period: 05/03 – 24/06/2012
-
1.0
2.0
3.0
4.0
5.0
6.0
W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
F18-50ABCD
DB.A DB.B DB.C
28. 60 giây adcodes progress
All three adcodes get high rating
Market: HCM-Meter Period: 05/03 – 24/06/2012
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
F18-50ABCD
DB.A DB.B DB.C
Just start commercializing in March, 60 giây’s adcodes are getting more and more viewers very fast.
And the trend tells us all three adcodes will still increase and share the similar rating number.
29. Significant increasing for 60 giây since June
7
14
20
27
12
20
30
37
21
40
52
92
-
10
20
30
40
50
60
70
80
90
100
March April May June
No. Of Advertisers No. Of Brands TVC Duration (m)
Spot duration in 60 second soars up in June, as double as May. It shows 60 second is a truly efficient
progam to advertise.
30. 60 giây advertising in lastest 4 months
60 giây fits for variety of brands/products
40
63
50
34
- 10 20 30 40 50 60 70
No. Of Advertisers
No. Of Brands
No. Of Products
No. Of Product Group
60 second advertising index
Brands advertised in 60 second greatly diversify, ranging from men’s cosmetics, household appliance,
F&B, banking service to baby-care products.
31. top advertisers investing in 60 giây
Safe place for advertisers who focus on media efficiency
60 Second is gaining audience loyalty for its up-to-date, accurate and interesting news, as well as
winning trust from top advertisers.
