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Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
Association for the Development of Pakistan (ADP) Year-to-Date Update 2013
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Association for the Development of Pakistan (ADP) Year-to-Date Update 2013

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The Association for the Development of Pakistan (ADP) is a volunteer-driven, engaged venture philanthropy organization that works with promising nonprofits and funds carefully selected development …

The Association for the Development of Pakistan (ADP) is a volunteer-driven, engaged venture philanthropy organization that works with promising nonprofits and funds carefully selected development projects across Pakistan.

This is our first board presentation and YTD update that we want to share with all our stakeholders.

http://developpakistan.org

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  1. ASSOCIATION FOR THE DEVELOPMENT OF PAKISTAN www.developpakistan.org (ADP)
  2. Agenda ► Introduction ► 2013YTD Update ► Sector Strategy: Education & Water ► Volunteers ► Marketing ► Fundraising ► Appendix • Approved Projects 2
  3. Board Discussion Topics ► Strategic Priorities ► Key Investments ► Target Scale ► Fundraising 3
  4. Team Mehreen Siddiqi Director, Programs & Operations Shahzad Bashir Mubarik Imam Anam Zakaria Director, Programs & Outreach Mohammad Anjarwala Sabah Baxamoosa Head of Marketing & Communications Ammar Hanafi Tarim Wasim 4
  5. ADP’s Mission ► High Impact Giving • • ► Building Lasting Institutions • ► Identify the most promising interventions Measure and reward results Help develop a thriving ecosystem of promising non-profits in Pakistan Engaging Smart People in Development • • Bridge the current human capital deficit in the non-profit sector Cultivate socially invested and aware leaders 5
  6. What We Do Thinking Doing Learning Projects • Define the most critical needs in the space • What are the most leveraged interventions? • Where can ADP make the biggest impact with our model/scale? • Who are the best players and resources for each segment of need? • Source, evaluate and fund high impact development projects • Add value beyond funding based on our sector expertise, accumulated best practices and network • Measure results and capture lessons Sharing Partners • Share our learnings with our stakeholders (volunteers, donors, non-profits) and the broader public • Promote models and organizations that are likely to make the biggest impact • Form multi-year partnerships to help scale the best nonprofits • Raise awareness of their efforts with donor community • Help establish value-added partnerships among different actors 6
  7. What We Bring Process People Resources • Identify the best models and NGOs in our sectors • Global network of 250 talented volunteers • Experience with multiple types of interventions over ~10 years • Solicit proposals for development projects • Typically young professionals • Impact and cost benchmarks • Rigorously evaluate each proposal • Graduates of top-tier universities • Criteria: Critical need, effectiveness, efficiency, measurable, sustainable, credible • Activities: Research, interviews, site visits, expert advice, analyses • Fund the best projects and measure results • 25-40 years old • Majority based in Pakistan and USA • All projects are overseen by one of 17 experienced Evaluation Committee members • Access to expert advisors • External and internal assessment tools • M&E Templates • Access to legal consultants • Typically have 5-10 years of investing and business experience • Learn and improve continuously 7
  8. Sectors Education Water Energy Focus • Expanding quality schools • Increasing access to schools • Providing access to clean drinking water • Medical facilities • Improved sanitation • • • • Rationale • Low literacy rates • Poor education quality • Large proportion of out-ofschool children • Meeting a basic need • Reduction in disease • Reduction in hardship • High incidence of preventable diseases • Lack of access • Lack of access • Weak infrastructure Metrics • Enrollment trends • Student and teacher attendance • Math and language skills • Graduation rates • # Beneficiaries • Decrease in incidence of disease • Time saved collecting water spent otherwise • • • • • # Beneficiaries • Business creation • Income levels Health Disease incidence # Beneficiaries Utilization trends Useful life Distributed generation Hydropower Solar Biogas 8
  9. Impact Since 2005, ADP has: • Evaluated over 325 development projects • Funded 51 of the highest-impact initiatives • Supported 40 promising non-profits • Invested more than $455k • Improved the lives of over 160,000 underprivileged people 9
  10. 2013 YTD Update Successes and priorities www.developpakistan.org
  11. Executive Summary ► Expanded leadership team is finally on board • ► Making good progress going deeper in our sectors • • • • • ► Added three new team members this year Primary Sectors: Education and Water, Secondary : Health and Energy Education strategy is largely complete, Water strategy is in process Evaluation Committee members aligned with specific sectors Building out a broader network of relationships with the key actors in each sector Creating sector specific tools and templates for evaluation and monitoring Project sourcing and evaluation are generally working well • • • So far, approved 7 projects and made $155k in commitments this year Proposal screening process is more efficient – So far, 83% of the projects staffed this year have been approved [with decisions on some still pending) vs. 69% of projects staffed in in 2012 • Clearer objectives • More upfront effort around sourcing • Screening conducted by leadership team Improved evaluation timeline – average time to approval of 3-4 months vs. 4-6 months last year • More active oversight and follow ups 11
  12. Executive Summary • ► Volunteer management is stable, but with real opportunity for improvement • • ► Site visit quality has improved with a sector specific site visit form and an instruction manual created for education • Volunteer network in rural areas has increased • Specific Media Team guidelines have also been created Basic operations are working well – onboarding new volunteers, staffing teams, site visits, supporting logistics Focused on increasing volunteering opportunities beyond project evaluations, improved volunteering experience and volunteer retention Priority areas for the rest of the year • • • • • Operations Manager hiring Fundraising – have not made much progress here after a big push in the Fall of 2012 Marketing • Already seeing major benefits since Sabah joined us last month • Q4 focus is on meaningfully expanding our reach Programs • Finalize water strategy • Build out non-financial resources toolkit Pakistan registration 12
  13. Project Activity Funding commitment: $57,806 Funding commitment: $20,000 Funding commitment: $30,000 Funding commitment: $10,000 13
  14. Financials (YTD) REVENUES Contributions Investment Income 2010 $ TOTAL REVENUES 87,167 274 2011 $ 87,411 70 2013YTD(1) 2012 $ 106,617 42 $ 105,772 2 87,441 87,481 106,660 105,774 PROJECT GRANTS Education Water / Sanitation Health Energy Disaster Relief / Redevelopment Economic Impowerment 957 12,439 6,854 2,350 22,900 - 29,531 17,500 5,273 2,975 5,075 36,970 33,190 9,500 8,645 11,760 2,875 56,100 23,090 24,147 3,000 - TOTAL PROJECT GRANTS 45,500 60,354 102,940 106,337 EXPENSES Salaries Marketing / Web Finance/Audit/Legal Fundraising Other $ TOTAL EXPENSES 10,427 506 25 387 $ 11,345 18,150 472 1,501 2,031 1,125 $ 23,278 15,029 2,790 3,339 500 1,081 $ 22,739 22,864 398 65 930 24,257 CHANGE IN NET ASSETS $ 30,597 $ 3,850 $ (19,019) $ (24,820) NET ASSETS AT BEGINNING OF YEAR $ 64,294 $ 94,891 $ 98,740 $ 79,721 NET ASSETS AT END OF YEAR $ 94,891 $ 98,740 $ 79,721 $ 54,901 (1) As of 9/24/2013 14
  15. Approved Projects Education: Partner NGO: MH. Sufi Foundation (MHSF) Budget: $26,000 Description: ADP is funding the construction of a primary school for 330 children in Hafizabad. The school will cater to 15 villages within a 5km radius that currently lack access to quality education. Partner NGO: Bunyad Literacy Community Council (BLCC) Budget: $17,200 Description: ADP is funding the expansion of Bunyad-e-Fatimah school from primary to secondary level in Natt Kalan, rural Punjab. This will serve as the only secondary school option for the girls in the area. Partner NGO: Progressive Education Network (PEN) Budget: $9,606 Description: ADP has approved the expansion of a government school in Sadhoki Village, Punjab, to alleviate crowded classrooms and allow for increased enrollment. Energy: Partner NGO: Sustainable Development Organization (SDO) Budget: $10,526 Description: ADP is funding the rehabilitation of a micro hydropower project in Phullawai, Kashmir, supporting the community after the destruction of the 2010 floods. 15
  16. Approved Projects Water: Partner NGO: Sukaar Foundation Budget: $20,043 Description: ADP funded its 1st rainwater harvesting project in Village Dhabhi Bheel in Tharparkar. As part of this project, 1 village level and 70 household level ponds have been constructed. Bio sand filters have also been installed. Health: Partner NGO: Jannat Aziz Trust (JAT) Budget: $10,165 Description: ADP provided funding for the purchase of diagnostic equipment for the Jannat Aziz Trust Hospital in Burewala, Punjab. This equipment will enable doctors to treat a larger number of patients instead of referring them to facilities in Multan and Lahore. Partner NGO: Children’s Cancer Foundation (CCF) Budget: $20,000 Description: ADP is funding equipment for the ER an Day Care Center at the Children’s Cancer Hospital in Karachi. This project will not only increase the ability of the hospital to treat a larger number of children but will also improve the quality of care being provided to these children. 16
  17. Education Strategy ADP’s approach to education projects www.developpakistan.org
  18. The Big Picture - Enrollment • Almost 1/3 of Pakistan’s children are out of school • Nonprofits educate only ~3% of the country’s children Source: ADP estimates 18
  19. The Big Picture - Quality • Learning levels are poor across the board • On average private schools perform ~30% better than government schools Source: ASER 19
  20. The Big Picture - Cost • Pakistan cannot educate its children if it costs more than Rs 1,000/month to educate a child Average Private School (~ Rs. 400) •Govt •TCF •DIL •CARE (~Rs. 1k) Note: Assumes 54M children come from families that cannot afford to pay more than Rs. 250/mth •Beaconhouse •City School (Rs. 6k+) 20
  21. ADP’s Approach: Smart Giving Private Sector Public Sector Educate Society Evaluate private sector players and create awareness around the strengths and weaknesses of various models. Strengthen Promising Players • Rigorously select and partner with the most promising, smaller non-profits to help them scale, both through financial and non-financial assistance. Create informed citizens who understand the need to reform the public education system and the actions required to achieve it. • Make resources available to any school operator (non-profit or for-profit) looking to improve their operations; including lesson plans, teacher training resources, assessment tools and other best practices. 21
  22. Evaluation Framework • We look for institutions providing quality education at a reasonable cost and with the potential to scale Key Criteria Teaching Approach  Teacher qualifications  Teacher and student attendance  Student / teacher ratios  Development, training and support Outcomes  English reading and comprehension  Urdu reading and comprehension  Math skills  Dropout and secondary enrollment rates Facilities  State of building & classrooms  Washrooms  Playground  Facilities (staffroom, furniture etc.) Community  Parental needs & attitudes  Parent and community involvement Cost  Operating Expenses  Capital Expenses  Funding sources  % of students on scholarships Initial Evaluation • • • • • • Data collection Management discussions Parent interviews Student assessment Site visit References Monitoring • • Quarterly reports Site visits 22
  23. Non-Financial Resources Areas of Support ADP’s Approach Teacher Training Develop partnerships with private and public training programs in order to make linkages between NGOs and the most suitable training offering Lesson Plans Review lesson plans used by the Punjab Education Reform, TCF, DIL and other leading organizations to extract material and develop user friendly lesson plans for partner schools Student Assessment • • • Management Systems Evaluate standardized assessment resources from larger public and private institutions to recommend tools for NGO partners ASER assessment tools to be used to compare basic learning outcomes against district, provincial and national survey data Goal is to help the organization, ADP and donors evaluate learning outcomes in a comprehensive and comparable manner Evaluate school processes and impart best practices on school administration and financial management underlying systems 23
  24. Impact • Over $155,000 (PKR 16+ million) invested in education • MHSF ADP funding has helped build and expand 10 schools across Pakistan • ADP donations have established 5 computer, science and electronic labs • The investments are enabling education for 4,000 students annually 24
  25. Diverse Models ADP is working to identify the most promising solutions for different segments of need. Low Cost Private Schools (LCPS): These schools often deliver better quality education than government schools at a lower cost (< Rs. 500 per month). ADP partners like Bunyad Literacy Community Council (BLCC) and Amir Public School (APS) fall in this category. Higher cost, higher quality schools: Schools like those in the MHSF network charge relatively higher tuition fees (approximately Rs. 1,000-1,500) but on average perform better than lower cost public and private options. All teachers hold B.A degrees and receive one full year of teacher training. This is often a good model to deliver high quality education to the lower middle classes. Informal schools: Informal schools can be a good solution for nomadic populations such as those residing in katchi abadis (slums). In 2012, ADP funded the Pehli Kiran School System (PKSS), its first informal schooling partner. Public-private partnerships: We are evaluating models for private sector collaboration that can deliver better returns on the government’s education spending. This ranges from models where the government provides funding to a private school (e.g. through the Punjab Education Foundation) to organizations like PEN, that provide additional services and staff at government schools to improve their quality. 25
  26. Current Partners The JAQ Trust undertakes two distinct kinds of activities: (i) non-formal community based education through the Pehli Kiran Schools (PKSS), which constitute over 95% of its operations; and (ii) educational scholarships to support continuing education of students beyond primary school, essentially in the formal school system. Founded in 1996 Location: Islamabad # of students:1,307 Cost/Student: Rs. 252/month The M.H Sufi Foundation has established eleven schools in Hafizabad, a rural district in Punjab with little access to quality education and a population of over 1 million. Founded in 1994 Location: Hafizabad District, Punjab # of students: 4,400 Cost/Student: Rs. 1,473/month The Amir Public School model, operated by Nia Ujala aims to provide quality education to facilitate students to have an equal opportunity and develop to their full potential. The school has been running for the last thirty years and all education related facilities are provided free of cost to the children. Special emphasis is given to girls education, which is often sidelined in the area. Founded in 1980 Location: Gujrawala District, Punjab # of students: 230 Cost/Student: Rs. 432/month The SOS Rural Support Program emphasizes upon Education, Livelihood Enhancement and Protection, Human and Institutional Development, Physical Infrastructure and Social Mobilization. It has set up some of the only girls schools in the area, increasing female enrolment by a substantial amount. Founded in 1990 Location: Kasur, Punjab # of students: 2650 Cost/Student: Rs. 455/month 26
  27. Water Strategy ADP’s approach to water projects www.developpakistan.org
  28. Pakistan: The Big Picture ► The majority of Pakistanis (64%) do not have water piped into their premises • Most rely on wells, hand pumps or collecting surface water ► 88% of the functional water supply schemes in Pakistan provide water that is unsafe for drinking because of microbiological contamination ► Millions of labor hours are spent in collecting water, particularly by women and children ► Children are especially vulnerable: 90% of the deaths that occur from unsafe water and unhygienic living conditions are in children under five years old*1 ► WASH related diseases alone cost the economy about PKR 112 billion (US$ 1Bn) per year in terms of health costs and lost earnings*2 *1 Facts and Figures, Water, Sanitation and Hygiene Links to Health, WHO. *2 Pakistan Water Sector Strategy. Water Sector Profile. Volume 5. Government of Pakistan. Ministry of Water and Power (October 2012) 28
  29. ADP: When do we step in? • Lack of Access • Water source is at a considerable distance from the community • Women and children spend a significant amount of their time collecting water • Contamination: • Community is drinking water from a polluted/contaminated source • Lack of Access and Contamination • Combination of both issues mentioned above • Health issues arising from water/sanitation (WASH) related diseases • Community, NGOs or nearby Health Units report a significant number of diseases resulting from the lack of access to clean drinking water or from the drinking of water that is unfit for human consumption. 29
  30. Solutions Access Source Solutions Ground water • • • • Surface water (rivers, streams, lakes) • Water supply schemes No (will do so soon) Rainfall • Rainwater harvesting Yes Hand pumps Motor pumps Solar pumps Dug wells ADP Experience? Yes Purification Method Solutions ADP Experience? Centralized • Filtration plants Yes Distributed • Bio-sand filters Yes 30
  31. Our Approach Goal: Invest in sustainable solutions • Location identification  Problems with existing water infrastructure  Government’s role in the target area  # Beneficiaries • Select the right solution  Geographic factors  Cost benchmarks • Select a credible partner  Prior experience  Credibility with the community • Water quality testing   Look at previously conducted tests Get new tests conducted • Ensure sustainability     Supply reliability Useful life of equipment Maintenance plan Community support • Monitoring and Evaluation  Regular reports/updates from NGO  Follow-up site visits 31
  32. Impact • Over $74,000 (PKR 7+ million) invested • ($) Cost per beneficiary 25 21 ADP funding has helped facilitate10 water projects across Pakistan 20 15 • The investments are enabling clean water for 20,000 beneficiaries • Interventions have included: hand pumps, water filtration plants, dug wells, bio-sand filters and rainwater harvesting 10 4.7 5 2.25 1.99 1.2 0 Filtration plants Hand pumps (SIDO) (BDS) Hand pumps (NEEDS) Note: The lifetime of these projects could range anywhere from 10 years to a lifetime with minimal maintenance required Hand pumps (MGPO) Mountainous area Rainwater Harvesting (SF) Structures can contain 1.5m litres of water 32
  33. Key Themes/Lessons in Water • “One size fits all approach does not work” The right intervention model in any situations needs to reflect local geography, current water sources and community involvement. • Community involvement is key to the success of any project/intervention There are numerous cases we have observed where communities have not accepted NGO water interventions and projects have fallen into disrepair. • Access is not enough Quality of water is a real issue. Water testing has to be a key part of ADP evaluations. • Water and Sanitation go together Water borne diseases are often tied to both clean drinking water and better sanitation/hygiene practices. Working on the two together will improve the impact of ADP’s projects. 33
  34. Current Partners: Water NEEDS is a nonprofit organization based in the Sukaar Foundation was established in 2003 and is headquartered in the Mithi city of Tharparkar, Sindh. The Foundation focuses on addressing water, sanitation and health/hygiene education issues in Sindh and has worked with Water Aid-Pakistan, the World Bank, and UNICEF on a number of hygiene education and water projects in Sindh. Beer Development Society: Registered in 2000, BDS began by focusing on social mobilization in order to strengthen grassroots organisations in region but it has grown to engage in water and sanitation, health and hygiene, education and disaster management projects. Charsadda District. It works to eradicate poverty by creating policies that transform societies, focusing on key issues such as education, health and women empowerment. Their main objectives are increasing literacy rates, improving community health, increasing income levels and providing legal support and awareness. Sudhaar Society: Sudhaar has been working in children development and protection since 1995. It has implemented more than 40 projects across a range of sectors including literacy, vocational training, emergency relief, school improvement programs and health & hygiene. Sudhaar has previously worked with ILP, Save the Children-UK, UNICEF, The Asia Foundation and the US Department of Labor. 34
  35. Volunteers ADP’s approach towards its volunteers www.developpakistan.org
  36. Volunteers: How It Works Sign up Onboarding • Via Website or Referrals • First call with OM Retention • Calls/emails for first timers • Feedback forms PTL/PECs • Role Rotation • Volunteer Spotlight • Training • Staffing • Follow up PEC PTL Member 1 Member 2 Member 3 36
  37. Volunteers: At a Glance Sign Ups 2013 ► 250 volunteers UAE UK 3% Singapore 2% 3% 25 Other 3% 20 20 18 15 15 Canada 6% 11 Pakistan 45% 10 9 8 10 10 5 2 USA 38% 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 37
  38. Volunteers: YTD 2013 Outreach – Q3 38 40 35 Volunteer Roles 2013 50 45 40 35 30 25 20 15 10 5 0 Total Staffed 25 20 14 8 7 5 8 1 PEC 14 8 PTL 14 5 PTM 43 16 17 10 16 5 21 15 23 14 29 30 43 37 Site Visit 23 7 Media 8 1 0 Reached Out to Interviewed Referred Rejected Weak fit May-13 17 10 4 6 Jun-13 38 15 4 9 Jul-13 29 18 8 10 Aug-13 21 11 3 5 Sep-13 37 28 4 8 • Total number of volunteers includes volunteers that have been active in 2013 • Staffed Volunteers include only those volunteers who are currently on projects Under Review (6 projects). • 14 additional volunteers are involved in projects that just got approved for funding and are under execution phase. 38
  39. Volunteer Management ► Key Accomplishments • Increased outreach and improved time-frame • Reorganizing and updating volunteer data (salesforce) • Online feedback forms created – now in use by Evaluation Committee Members and Project Team Leads ► Challenges • • • • • Creating a stronger ADP “community” Volunteer engagement outside of projects Refreshing Evaluation Committee ranks Expanding geographic reach of site visit network Building out team of technical advisors ► Priorities • Building relationships with older/ newer volunteers to create a sense of belonging / an online community • Building partnerships – with volunteer organizations like Volunteer Karachi, NGOs we work with • holding common activities • Growing pool of volunteers available for staffing at least 10 projects at a time • Recognizing/appreciating the work of our volunteers 39
  40. Marketing & Communications Telling the ADP story www.developpakistan.org
  41. Goals Establish ADP as a cutting-edge, responsible, transparent, high-impact actor and thought leader in philanthropic giving within the donor and volunteer communities. ► Crisp brand positioning ► High awareness among target communities ► Increased NGO partner investment ► Expand donor base, especially recurring donors ► Build an engaged and invested volunteer community 41
  42. Marketing Strategy ► Brand: • Clear story and message • Exposure to larger audiences • Leveraging online and offline channels ► Management systems: • Communications calendar • Communications/branding guidelines • Media management: photograph catalogue, media library ► Team: • Content creators • Illustrators • Researchers • Graphic designers ► Collateral • Org profile + media kit • At a glance- completed project story • Impact/Beneficiary story • Volunteer story • Sector focus: why sector, what projects, impact created • Partnering with ADP • Whitepapers ► Rewarding Contributors • Donor updates • Giveaways & unique fundraising resources • Individual donation portfolio management • Acknowledging volunteers • Partner spotlight 42
  43. 2013 Priorities • Brand identity and story established tailored to stakeholders including refined sector focus with sector strategy presentations for all sectors • Knowledge and other support marcom deliverables developed including posters/photos/media kit • Process developed to ensure timely and efficient operational area support • Diverse fundraising channels explored and analyzed to determine best fit for ADP 43
  44. Fundraising www.developpakistan.org
  45. Overview ► We successfully launched the ADP Donor Network Fall last year • Small events in Atherton, CA and Woodlands, TX (25-30 attendees each) combined with outreach to small group of current and past ADP volunteers • Secured pledges for $375k over three years from 35 donors ($146k for 2013) ► In 2013, fundraising activity has comprised almost entirely of online requests for project-specific donations over Facebook and E-mail • ~$80k came from collections against Donor Network pledges • ~$12k through relationship with Pakistani Development Fund (multiple fundraisers) • ~$11k from 50 individual donors • In addition, we have secured $20k in funding from the Rehma Fund for the upcoming Children’s Cancer Hospital project ► We urgently need to launch a Fall fundraising campaign • Reach out to existing Donor Network with organizational update • Small gatherings in Boston, Bay Area and Houston (explore DC and Chicago) • Personalized invitations to current and past ADP volunteers to join the Donor Network • More introductions / one-on-one meetings with prospective donors • Marketing push 45
  46. Administrative Matters ► Board resolutions • Formal appointment of new Board members ► Board Meeting Dates • 2hr call in mid-December to review 2014 goals • Quarterly meetings in 2014 - February, May, August and November • First or second Sunday of the month to allow timely review of prior quarter 46
  47. Appendix www.developpakistan.org
  48. 2013 Projects Education, Energy, Water & Health www.developpakistan.org
  49. Education Project Name: Building a New School in Bhun Khurd Budget: $25000 NGO: MH Sufi Foundation (MHSF) Location: District Hafizabad, Punjab Details: In early 2013, ADP funded the construction of a primary school for 330 children on the southeast side of Hafizabad city in Punjab. The school will cater to 15 villages within a 5km radius that currently lack access to quality education. The ground floor building includes eleven classrooms, bathrooms and a head teacher’s office. The total construction cost is Rs. 4.93 million, of which ADP is covering about half, with the remaining funds coming from the MH Sufi Foundation. 49
  50. Education Project Name: Secondary School in Natt Kalan Budget: $17,200 NGO: Bunyad Literacy Community Council (BLCC) Location: Natt Kalan, Punjab Details: ADP is funding BLCC to construct a girls’ secondary school in Natt Kalan village in rural Punjab. Presently, the nearest girls’ secondary school in the area is 5-6 km away. Most girls in the village cannot continue on with secondary education due to the distance. The funds provided by ADP will allow Bunyad to add 3 new classrooms equipped with electricity and furniture to alleviate crowded classrooms, create a more conducive learning environment and enable learning at the secondary level. It will install a hand pump along with a motor pump to ensure access to purified drinking water. Finally, it will construct latrines and a boundary wall to facilitate the retention of girls studying at the secondary level. 50
  51. Education Project Name: Government Boys Middle School, Sadhoki Budget: $9,606 NGO: Progressive Education Network (PEN) Location: Sadhoki Village, Punjab Details: ADP is funding its first project under the umbrella of the public-private partnership model. PEN works to improve academic quality in government schools by adopting selected public schools for a ten year time period. Currently, Government Boys Middle School, Sadhoki is facing a severe shortage of classrooms, which means that it repeatedly has to turn away new admissions. Existing students are studying in unfavorable conditions in the verandah, struggling to learn. The government is unable to provide funding for the expansion and thus ADP is playing a critical role in filling in the gap by supporting the construction of two additional classrooms.
  52. Energy Project Name: Micro Hydro Power Project Budget: $10,000 NGO: Sustainable Development Organization Location: Village Phullawai, Neelum District, Azad Kashmir Details: ADP is partnering with the Sustainable Development Organization (SDO) to rehabilitate a micro hydropower project in Union Council Phullawai of Kashmir’s Neelum District. ADP funding is supporting the provision of electricity for over 200 households (6,000 individuals). The project will also aid in reduction of deforestation in the area as the residents are currently dependent on firewood for lighting their houses. Additionally, this project will establish a Village Development Committee and encourage collaboration, community participation and knowledge sharing in the area. 52
  53. Water Project Name: Rainwater Harvesting Budget: $20,000 NGO: Sukaar Foundation (SF) Location: Village Dhabi Bheel, Tharparkar, Sindh Details: ADP is funding its first Rainwater Harvesting (RWH) project in Dhabi Bheel, Sindh. RWH structures collect and store rainwater for later usage with ponds being one of the most effective and commonly used RWH structures in the area. For the purposes of this project, ADP is supporting the construction of one village level and 70 household level ponds. The larger village-level pond can store approximately 1 million liters of water while the smaller household-level ponds have a storage capacity of 8,000 liters water each. Dhabi Bheel is a small village consisting of 160 households (951 individuals) and villagers have to walk 4-5 kilometers (a 90 minute walk) to get to the nearest source of water. In addition, the existing village wells have a high concentration of salts and minerals making the water unsuitable for drinking. 53
  54. Health Project Name: Diagnostic equipment for an Eye Hospital Budget: $10,165 NGO: Jannat Aziz Trust (JAT) Location: Burewala, Vehari, Punjab Details: ADP funded the purchase of ophthalmic equipment at the JAT Eye Hospital in Burewala in early, 2013. Aimed at strengthening the diagnostics department at the hospital, ADP funds were channeled for the procurement of a B-scan machine used for ultrasonography. This machine is an important tool for the clinical assessment of various ocular and orbital diseases and assists in the diagnosis and treatment of diabetic, hypertensive and complicated cataract cases. The goal is to have patients treated at the Hospital instead of having to refer them to facilities in Lahore and Multan. 54
  55. Health Project Name: Equipment for Children’s Cancer Hospital Budget: $20,000 NGO: Children’s Cancer Foundation (CCF) Location: Karachi, Sindh Details: ADP is funding new ER and Daycare equipment at the Children’s Cancer Hospital in Karachi. The new equipment will help meet rising patient demand and improve the quality of medical care provided at the ER and the Daycare. We expect the equipment investment to pay dividends in terms of improving the quality of care and overall effectiveness at providing low-cost quality treatment to the disadvantaged. The upgrades to the equipment will allow current workload to reduce and allow the hospital to provide conclusive care to the 25-30 patients who visit the Emergency Room daily, 80-90 in outpatient and 50-60 children who come to the Daycare for Chemotherapy and other procedures. 55
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