Video Search Engine Optimization - Most Effective Way to Drive SERP Rank

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Video Search Engine Optimization - Most Effective Way to Drive SERP Rank...

For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com

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Video Search Engine Optimization - Most Effective Way to Drive SERP Rank

  1. 1. VSEO: The Only Way to be First in Search John Lilly 512-692-1170 jlilly@digitalmotorworks.com
  2. 2. Talk Track • Goal: – Keep Selling • What: – Online videos of your vehicles • How: – Video automation – Video and mobile channels • Why: – Proven Results. It works. • When: – Yesterday, Today and Tomorrow
  3. 3. Video everywhere
  4. 4. Mobile Everywhere
  5. 5. Harness the Power of Google
  6. 6. Video dominates Google " " ((( ( ,( ,( " "# # ! " ! "# # $% $% ! &- - % - ! & - % ! ! $% $% &' () $ *+ &' () $ *+ ' ' , +() , + ) (
  7. 7. Video Dominates Dealer Websites A/B Test 50% of Users See Videos, 50% Do Not See Videos (5) Dealers 9,038 Unique Visitors 87% more Email Leads 69% more Phone Calls
  8. 8. Video Dominates Consumer Web Portals 15 Dealers 11 weeks Same City, Similar Brands 50% of Vehicles Had Videos, 50% No Videos 45,950 Unique Visitors Leads Visited View All Carfax Print Map It! Dealer Dealer’s Report Brochure Website Inventory
  9. 9. What: Evolution of Vehicle Marketing OEM/ Dealer Sites Single Photo Multiple Photos Video Web Portals Mobile Video The Power of Video is Portability
  10. 10. Video Walk-Arounds What is it? • Videos automatically generated for all new and pre-owned vehicles • Specific to each vehicle • Highlights individual features/ equipment How is it done? • Inventory obtained from existing data sources, dealer does nothing • Interactive CPO Banners, CARFAX Highlights, builds consumer confidence • Videos are industry standard format, can be found and played everywhere
  11. 11. What’s Different? • Data driven videos • Intelligence – Feature – Benefit Tree – ‘What If’ Logic: Luther (If This, Then That) – Business Rule Templates – Fully Automated and Scalable • Hub and Spoke – 3rd Party Digital Content Assets – CARFAX History Report Highlights – OEM CPO Content
  12. 12. When: Now! 1st to be 1st ? . . . 5th to be 5th ?

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