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  • 1. 5/4/2010 Social Media Aids Customer Acquisition… Last Updated May 03, 2010 at 11:05 PM EST Social Media Aids Customer Acquisition Published on April 26, 2010 | Email this article Categories Many B2C and B2B companies Archives Popular are successfully Advertising, using social media Marketing & Media networks to Issues acquire customers, Business according to Environment [pdf] the “State of Inbound Demographics & Marketing Report” Regions from internet marketing firm Media Options & Hubspot. Channels Major Social Sales, Operations & Media Channels Tech Provide Leads to 4 in 10 Verticals & Sectors Companies More than four in Subscribe to Media Buyer 10 companies Daily overall have acquired a customer from Enter your email a four major social media channels. Forty-one percent of companies have acquired a mediabuyerplanner.com/…/social-medi… 1/4
  • 2. 5/4/2010 Social Media Aids Customer Acquisition… customer from both Twitter and LinkedIn. That figure rises to 44% for Facebook and 46% for a company blog. Social Media Especially Helps B2C When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain more value from their social media marketing efforts. Fifty- one percent of B2C companies have Downloads: acquired a customer from Twitter, Oneupweb Introduces The compared to 38% of B2B companies. The Verge. Are Your Campaigns Ready? difference is most stark in customer Ge t the no-nonse nse truth a bout acquisition figures for Facebook, from which digita l m a rk e ting in O ne upwe b's 68% of B2C companies have obtained a ne w m a ga zine . customer but only 33% of B2B companies. MarketingVox When it comes to LinkedIn, however, the usefulness trends reverse. Forty-five Retailer Daily percent of B2B companies have obtained a MarketingCharts customer from LinkedIn, compared to only Is it Really Worthwhile to Market 26% of B2C companies. Figures for company blog customer acquisition are on Twitter? closest in range, with 57% of B2C Now Microsoft Supports HTML5. companies and 43% of B2B companies Is it Finally Over for Flash? obtaining a customer through this channel. 3D's everwhere: in a Blog Post Frequency Makes a Difference newspaper, games, on the The more posts a company makes, the desktop more success it will have driving new iAd May Be Tipping Point for business. One hundred percent of Google's AdMob Acquisition companies posting multiple times a day on their blogs acquired a customer, and 90% eBay, AOL Benefit from posting daily acquired a customer. This Increased US Web Usage figures declines to 69% for companies Industry Buzz & News: 5/03/10 posting two to three times a week, down to 13% for companies posting less than monthly. Most Business Blogs Post Weekly The majority of business blogs in 2010 post weekly (38%). Another 29% post two to three times a week, and 17% post monthly. Only 3% post multiple times a day. Only mediabuyerplanner.com/…/social-medi… 2/4
  • 3. 5/4/2010 Social Media Aids Customer Acquisition… 58% of companies making weekly blog posts acquire a customer, meaning most companies are leaving a significant tool for customer acquisition on the table. Bigger Business Blogs Better Lead Bringers Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted, according to other research by Hubspot. Businesses with blog article numbers above this critical threshold are likely to have enough content to make a significant impact on search engines through additional indexed pages and new keywords with which to associate. In addition, other sites are more likely to link to a blog that offers a steady stream of content. Businesses with blogs of 24-plus articles are more likely to be committed to updating their blog frequently and, thus, are likely to generate more traffic from referring sites. Business blogs that have 0-11 articles posted will generate a median of three leads. Once blogs reach the 12-23 posted article threshold, this median dramatically rises to 10. However, blogs with 24-51 posted articles generate a median of 13 leads, and will generate a median of 23 leads when the posted article threshold reaches 52. This represents 77% lead growth, more than twice the 30% lead growth that occurs when the number of posted blog articles reaches 24. Related categories: Direct, Interactive, Blogs Share Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe Email: Subscribe Latest Headlines mediabuyerplanner.com/…/social-medi… 3/4
  • 4. 5/4/2010 Social Media Aids Customer Acquisition… Top 10 TV Shows Lose 5% of Revenue in 2009 Radio Ad Sends Signal, Dials Phone National CineMedia Tops Mediaweek Out-of-Home Hot List Belo Corp Sees Automotive Ad Spend Jump 45% in Q1 'The Sun' Unveils 3D Edtion About Advertise Contact Editorial Privacy © 2005-2010 Watershed Publishing All rights reserved. mediabuyerplanner.com/…/social-medi… 4/4