Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz
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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

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Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

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  • Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!

Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz Presentation Transcript

  • Germaine Auto Group Recommendations
    Social Media Marketing & Reputation Management
    • A Managed Solution from ADP Digital Marketing Group
  • Strategic Overview; Hubs
    Strategic objectives include leveraging the Germaine Group store’s ability to create social media marketing and reputation management synergy. Structure would incorporate independent social media accounts and content syndication structure for each dealership. Arkansas, the 2 FL Toyota Stores, the BMW store and remaining Germaine Florida stores each participating and having content origination centered on 4 Automotive Social Networks built by ADP for the Germaine Social Media program implementation on following basis.
    Gold Coast Toyota Community*:  $3,495
    Gold Coast BMW Community*:  $3,495
    Gold Coast Automotive Community*: $3,495
    Arkansas Toyota/Scion Community* $3,495
    • Branding would showcase relevant Germaine dealerships as each community’s primary sponsor . Phase 1 focus on employee, OEM associate and supplier enrollments prior to inviting customer base via email.
  • Strategic Overview; SM Channels
    I. Gold Coast Toyota Community*:  $3,495
    Toyota/Scion of Sarasota (Social Media Syndication Channel 1)* 
    Toyota/Scion of Naples (Social Media Syndication Channel 2) $995
    II. Gold Coast BMW Community*:  $3,495
    BMW of Naples (Social Media Syndication Channel 3*)
    III. Germaine Florida Automotive Community*: $3,495
    Lexus of Naples (Social Media Syndication Channel 4*)
    Honda of Naples (Social Media Syndication Channel 5) $995
    Acura of Naples (Social Media Syndication Channel 6) $995
    Lincoln Mercury of Naples (Social Media Syndication Channel 7) $995
    IV. Arkansas Toyota/Scion Community* $3,495
    Toyota/Scion of NW Arkansas (Germaine Social Media Syndication Channel 8*)
     
    *Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.
  • Gold Coast Toyota CommunityContent Syndication Strategy
    Toyota/Scion
    Of
    Sarasota
    All Toyota
    Content and
    Marketing
    Focus
    Toyota/Scion
    Of
    Sarasota
    Content from 2 Toyota stores syndicates out from 1 Toyota Community along unique syndication channels for each dealership’s portfolio of 100+ store branded Social Media accounts/profiles
    Content fed from two Toyota stores into one community increases search indexing frequency…
    Gold Coast
    Toyota
    Community
    “Hub”
    Toyota/Scion
    Of
    Naples
    Toyota/Scion
    Of
    Naples
  • Gold Coast BMW Community
    A Single BMW branded Community to Syndicate content from hub to 100+ Germaine BMW branded Social Media Site Accounts/Profiles
    All BMW
    Content and
    Marketing
    Focus
    Gold CoastBMW
    Community
    Gold CoastBMW
    Community
  • Germaine Florida Automotive Community
    Lexus
    Of
    Naples
    Honda
    Of
    Naples
    Germaine
    Automotive
    Community
    (FL)
    Acura
    Of
    Naples
    Lincoln Mercury
    Of
    Naples
    All Four Stores Contribute Content to One Community
  • Arkansas Toyota/Scion Community
    Arkansas Toyota/Scion Community will serve as centralized content Syndication hub with outbound feeds to various points within a network of over 100 Social Media Site Dealership Accounts/Profiles
    Arkansas
    Toyota/Scion
    Community
    Arkansas
    Toyota/Scion
    Community
  • Managed Solution Pricing
    Gold Coast Toyota Community   $3,495
    $995
    1 Add-on Brand Monitor Pack (Scion) $295
    II. Gold Coast BMW Community   $3,495
    III. Germaine Florida Automotive Community $3,495
    $995
    $995
    $995
    IV. Arkansas Toyota/Scion Community $3,495
    1 Add-on Brand Monitor Pack (Scion) $295
    --------------
    13 Payments* of $18,550
    *Set up fees = $18,550 plus 12 months recurring
    Includes 12 days of onsite consulting/training . 2 days for each Pro Pack and 1 day for each Rooftop Add Pack
    *Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.