Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

714 views
674 views

Published on

Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

Published in: Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
714
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!
  • Germaine Auto Group Social Media Strategy Recommendations by Ralph Paglia and Micah Birkholz

    1. 1. Germaine Auto Group Recommendations<br />Social Media Marketing & Reputation Management<br /><ul><li>A Managed Solution from ADP Digital Marketing Group</li></li></ul><li>Strategic Overview; Hubs <br />Strategic objectives include leveraging the Germaine Group store’s ability to create social media marketing and reputation management synergy. Structure would incorporate independent social media accounts and content syndication structure for each dealership. Arkansas, the 2 FL Toyota Stores, the BMW store and remaining Germaine Florida stores each participating and having content origination centered on 4 Automotive Social Networks built by ADP for the Germaine Social Media program implementation on following basis.<br />Gold Coast Toyota Community*:  $3,495<br />Gold Coast BMW Community*:  $3,495<br />Gold Coast Automotive Community*: $3,495<br />Arkansas Toyota/Scion Community* $3,495<br /><ul><li>Branding would showcase relevant Germaine dealerships as each community’s primary sponsor . Phase 1 focus on employee, OEM associate and supplier enrollments prior to inviting customer base via email.</li></li></ul><li>Strategic Overview; SM Channels <br />I. Gold Coast Toyota Community*:  $3,495<br />Toyota/Scion of Sarasota (Social Media Syndication Channel 1)* <br />Toyota/Scion of Naples (Social Media Syndication Channel 2) $995<br />II. Gold Coast BMW Community*:  $3,495<br />BMW of Naples (Social Media Syndication Channel 3*)<br />III. Germaine Florida Automotive Community*: $3,495<br />Lexus of Naples (Social Media Syndication Channel 4*)<br />Honda of Naples (Social Media Syndication Channel 5) $995<br />Acura of Naples (Social Media Syndication Channel 6) $995<br />Lincoln Mercury of Naples (Social Media Syndication Channel 7) $995<br />IV. Arkansas Toyota/Scion Community* $3,495<br />Toyota/Scion of NW Arkansas (Germaine Social Media Syndication Channel 8*)<br /> <br />*Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.<br />
    2. 2. Gold Coast Toyota CommunityContent Syndication Strategy<br />Toyota/Scion<br />Of<br />Sarasota<br />All Toyota<br /> Content and<br />Marketing<br />Focus<br />Toyota/Scion<br />Of<br />Sarasota<br />Content from 2 Toyota stores syndicates out from 1 Toyota Community along unique syndication channels for each dealership’s portfolio of 100+ store branded Social Media accounts/profiles<br />Content fed from two Toyota stores into one community increases search indexing frequency…<br />Gold Coast<br />Toyota<br />Community<br />“Hub”<br />Toyota/Scion<br />Of<br />Naples<br />Toyota/Scion<br />Of<br />Naples<br />
    3. 3. Gold Coast BMW Community<br />A Single BMW branded Community to Syndicate content from hub to 100+ Germaine BMW branded Social Media Site Accounts/Profiles<br />All BMW<br /> Content and<br />Marketing<br />Focus<br />Gold CoastBMW<br />Community<br />Gold CoastBMW<br />Community<br />
    4. 4. Germaine Florida Automotive Community<br />Lexus<br />Of<br />Naples<br />Honda<br />Of<br />Naples<br />Germaine<br />Automotive<br />Community<br />(FL)<br />Acura<br />Of<br />Naples<br />Lincoln Mercury<br />Of<br />Naples<br />All Four Stores Contribute Content to One Community<br />
    5. 5. Arkansas Toyota/Scion Community<br />Arkansas Toyota/Scion Community will serve as centralized content Syndication hub with outbound feeds to various points within a network of over 100 Social Media Site Dealership Accounts/Profiles<br />Arkansas<br />Toyota/Scion<br />Community<br />Arkansas<br />Toyota/Scion<br />Community<br />
    6. 6. Managed Solution Pricing<br />Gold Coast Toyota Community   $3,495<br /> $995<br />1 Add-on Brand Monitor Pack (Scion) $295<br />II. Gold Coast BMW Community   $3,495<br />III. Germaine Florida Automotive Community $3,495<br /> $995<br /> $995<br /> $995<br />IV. Arkansas Toyota/Scion Community $3,495<br /> 1 Add-on Brand Monitor Pack (Scion) $295<br /> --------------<br /> 13 Payments* of $18,550 <br /> *Set up fees = $18,550 plus 12 months recurring<br /> Includes 12 days of onsite consulting/training . 2 days for each Pro Pack and 1 day for each Rooftop Add Pack<br />*Indicates a dealership social media account channel setup with separate dashboard and content syndication channel with cost included in the community site listed immediately above.<br />

    ×