Ford socialmediastrategy scottmontyPresentation Transcript
PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
Leadership & a Plan
“ We are a green , global, high-tech company that is improving peoples’ lives.”
Okay, so now what?
Ninety percent of social media is just showing up. It’s the other half that’s hard.
Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.