Ford Motor Company; Rise of the Brandividual by Scott Monty
Upcoming SlideShare
Loading in...5
×
 

Ford Motor Company; Rise of the Brandividual by Scott Monty

on

  • 545 views

Ford Motor Company; Rise of the Brandividual by Scott Monty

Ford Motor Company; Rise of the Brandividual by Scott Monty

Statistics

Views

Total Views
545
Views on SlideShare
545
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The old way of thinking – the lines were clear, things were structured.
  • Now, the lines have blurred
  • What happens when you leave?
  • Same thing as always. But a succession plan is important.
  • When Superman was killed off, there didn’t seem to be a succession plan in place.
  • What happens when you behave poorly?
  • Leaders of all stripes have been called out
  • Just as we needed training on telephones & email when they were new, people need to understand the impact of personal branding.
  • People appreciate transparency, but management may not be ready for it
  • Don’t forget: the microphone is always on
  • Businesses don’t take care of us the way they used to – there’s no guarantee of pensions, 30-year career – no one is looking out for you except you. Take care of yourself, but recognize the harmony of the relationship between you and your company…
  • One doesn’t work without the other. Both are interdependent and stronger for the association.

Ford Motor Company; Rise of the Brandividual by Scott Monty Ford Motor Company; Rise of the Brandividual by Scott Monty Presentation Transcript

  • THE RISE OF THE BRANDIVIDUAL
  •  
  •  
  • 118,000 Google Search results for “ personal branding”
  •  
  •  
  • In other words… WHO CARES?
  • Trust
  •  
  • You know the products
  • But you also know the leaders
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • “ With great power There must Also come -- great responsibility!”
  • Challenges/Risks
  •  
  •  
  •  
  •  
  •  
  •  
  • Remember
  •  
  • Help people understand
  •  
  •  
  •  
  •  
    • Find me at:
    • www.scottmonty.com
    • http://twitter.com/scottmonty
    • http://facebook.com/scottmonty