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THE RISE OF THE  BRANDIVIDUAL
 
 
118,000 Google Search results for “ personal branding”
 
 
In other words… WHO CARES?
Trust
 
You know the products
But you also know the leaders
 
 
 
 
 
 
 
 
 
“ With great power There must Also come -- great responsibility!”
Challenges/Risks
 
 
 
 
 
 
Remember
 
Help people understand
 
 
 
 
<ul><li>Find me at: </li></ul><ul><li>www.scottmonty.com </li></ul><ul><li>http://twitter.com/scottmonty </li></ul><ul><li...
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Ford Motor Company; Rise of the Brandividual by Scott Monty

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Ford Motor Company; Rise of the Brandividual by Scott Monty

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  • The old way of thinking – the lines were clear, things were structured.
  • Now, the lines have blurred
  • What happens when you leave?
  • Same thing as always. But a succession plan is important.
  • When Superman was killed off, there didn’t seem to be a succession plan in place.
  • What happens when you behave poorly?
  • Leaders of all stripes have been called out
  • Just as we needed training on telephones &amp; email when they were new, people need to understand the impact of personal branding.
  • People appreciate transparency, but management may not be ready for it
  • Don’t forget: the microphone is always on
  • Businesses don’t take care of us the way they used to – there’s no guarantee of pensions, 30-year career – no one is looking out for you except you. Take care of yourself, but recognize the harmony of the relationship between you and your company…
  • One doesn’t work without the other. Both are interdependent and stronger for the association.
  • Transcript of "Ford Motor Company; Rise of the Brandividual by Scott Monty"

    1. 1. THE RISE OF THE BRANDIVIDUAL
    2. 4. 118,000 Google Search results for “ personal branding”
    3. 7. In other words… WHO CARES?
    4. 8. Trust
    5. 10. You know the products
    6. 11. But you also know the leaders
    7. 21. “ With great power There must Also come -- great responsibility!”
    8. 22. Challenges/Risks
    9. 29. Remember
    10. 31. Help people understand
    11. 36. <ul><li>Find me at: </li></ul><ul><li>www.scottmonty.com </li></ul><ul><li>http://twitter.com/scottmonty </li></ul><ul><li>http://facebook.com/scottmonty </li></ul>
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