Rev 1.02
October 12, 2010
2010 AWA Whitepaper – © PCG Digital Marketing Page 1
Terms of Use
This report and data contained in this study are propert...
Page 2
Table of Contents
About The Awards....................................................................................
2010 AWA Whitepaper – © PCG Digital Marketing Page 3
Liquid Motors...........................................................
Page 4
About The Awards
The 2010 Automotive Website Awards
(AWA) recognize outstanding companies that
serve the automotive...
2010 AWA Whitepaper – © PCG Digital Marketing Page 5
We have also added members of the digital design community to the rev...
Page 6
Open Letter From Brian Pasch
The 2010 AWA could not have been possible without the assistance of
the great team of ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 7
Are Your Advertising Dollars Helping Your Competitor?
Dealers invest ...
Page 8
About The Website Selection Process For Search Marketing
The data charts across from the vendor profile pages in th...
2010 AWA Whitepaper – © PCG Digital Marketing Page 9
Reading Our Search Marketing Data Tables
We summarized elements of ou...
Page 10
2010 AWA Award Categories
AWA For Search Marketing
The 2010 Search Marketing awards are structured in three
catego...
2010 AWA Whitepaper – © PCG Digital Marketing Page 11
2010 AWA For Website Technology
 The awards for Website Technology ...
Page 12
Ordering Additional Copies of This Whitepaper
We encourage members of Trade Associations, State Automotive Dealer ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 13
Vendor Profiles*
&
Search Marketing Data Tables
*Vendor descriptions...
Page 14
ADP/BZ Results
BZ Results, part of the ADP Dealer Services family of
companies, develops digital solutions for dea...
2010 AWA Whitepaper – © PCG Digital Marketing Page 15
Company Profiled ADP/BZ Results
Example Websites Source
www.toyotaof...
Page 16
All Auto Network
All Auto Network’s core foundation is based on
supplying user-friendly technology to the dealer
a...
2010 AWA Whitepaper – © PCG Digital Marketing Page 17
Company Profiled All Auto Network
Example Websites Source
www.billka...
Page 18
Auto Fusion
Autofusion Corporation, founded in January 1998 and
headquartered in San Diego, is a provider of produ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 19
Company Profiled Auto Fusion
Example Websites Source
www.sterlingmcc...
Page 20
AutoJini
AutoJini specializes in building elegant, sales-driven
websites for auto dealerships. The number one goal...
2010 AWA Whitepaper – © PCG Digital Marketing Page 21
Company Profiled AutoJini
Example Websites Source
www.lyonscars.com ...
Page 22
Auto Lot Manager
AutoLotManager.com provides marketing help
to auto dealers. The main concentration is
Internet Ma...
2010 AWA Whitepaper – © PCG Digital Marketing Page 23
Company Profiled Auto Lot Manager
Example Websites Source
www.lamber...
Page 24
AutoRevo
AutoRevo was born as most business ideas are, from
a need. In 2001, Chad Polk owned and operated an
eBay ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 25
Company Profiled AutoRevo
Example Websites Source
www.importautoworl...
Page 26
ClickMotive
ClickMotive is an innovative and rapidly
growing Software Company that creates
Automotive Internet Mar...
2010 AWA Whitepaper – © PCG Digital Marketing Page 27
Company Profiled Click Motive
Example Websites Source
www.paulyhonda...
Page 28
Cobalt
Cobalt is a privately held database software
development firm that specializes in serving
associations, mem...
2010 AWA Whitepaper – © PCG Digital Marketing Page 29
Company Profiled Cobalt
Example Websites Source
www.chevyofanchorage...
Page 30
Dealer Car Search
Dealer Car Search will build your
dealership a cutting edge car dealer
website that will become ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 31
Company Profiled Dealer Car Search
Example Websites Source
www.eurom...
Page 32
Dealer e-Process
Dealer e-Process web design is known for its
custom innovative work and non-template
driven websi...
2010 AWA Whitepaper – © PCG Digital Marketing Page 33
Company Profiled Dealer e-Process
Example Websites Source
www.stloui...
Page 34
DealerFire
DealerFire is a custom automotive web
design and Internet marketing firm that
caters specifically to th...
2010 AWA Whitepaper – © PCG Digital Marketing Page 35
Company Profiled Dealer Fire
Example Websites Source
www.walshhonda....
Page 36
Dealer HD
Dealer HD is an automotive website and online
solutions provider serving clients nationwide. Located
in ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 37
Company Profiled Dealer HD
Example Websites Source
www.acura.rizzaca...
Page 38
Dealer Impact
Dealer Impact specializes solely in automotive website
design through Dealer Impact Systems.
Dealer ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 39
Company Profiled Dealer Impact
Example Websites Source
www.aagteam.c...
Page 40
DealerPeak
DealerPeak was founded in 1999 with the goal
of providing Automotive Dealerships better
technology solu...
2010 AWA Whitepaper – © PCG Digital Marketing Page 41
Company Profiled Dealer Peak
Example Websites Source
www.beavertonvo...
Page 42
Dealer Specialties
Dealer Specialties, a division of Dominion
Dealer Solutions, is the nation’s largest
provider o...
2010 AWA Whitepaper – © PCG Digital Marketing Page 43
Company Profiled Dealer Specialties
Example Websites Source
www.jonr...
Page 44
DealerTrend
DealerTrend, Inc. based in Reno,
Nevada is a marketing and technology
company providing auto retailers...
2010 AWA Whitepaper – © PCG Digital Marketing Page 45
Company Profiled Dealer Trend
Example Websites Source
www.winkelmoto...
Page 46
Dealer.com
Dealer.com helps auto dealers
and manufacturers market to
potential customers by building
websites and ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 47
Company Profiled Dealer.com
Example Websites Source
www.longotoyota....
Page 48
DealerOn
Car dealerships that use DealerOn’s
automotive online marketing solution sell
more cars, more often, for ...
2010 AWA Whitepaper – © PCG Digital Marketing Page 49
Company Profiled DealerOn
Example Websites Source
www.freysinger.com...
Page 50
Dominion Dealerskins
Dealerskins, a division of Dominion Dealer
Solutions and leader in automotive dealer web
serv...
2010 AWA Whitepaper – © PCG Digital Marketing Page 51
Company Profiled Dealer Skins
Example Websites Source
www.grandledge...
Page 52
eBizAutos
eBizAutos is a provider of Dealer Websites,
Automotive Internet Marketing, and Dealer
Marketing Software...
2010 AWA Whitepaper – © PCG Digital Marketing Page 53
Company Profiled eBizAutos
Example Websites Source
www.phillong.com ...
Page 54
eCarList
eCarList provides web-based inventory
management, distribution, and marketing
services to leading franchi...
2010 AWA Whitepaper – © PCG Digital Marketing Page 55
Company Profiled eCarlist
Example Websites Source
www.platinummotorc...
Page 56
Fresh Input
Fresh Input Design is a full service Web
Solutions Company based in the Seattle
Metro area of the Nort...
2010 AWA Whitepaper – © PCG Digital Marketing Page 57
Company Profiled Fresh Input
Example Websites Source
www.jimgloverch...
Page 58
Higher Turnover
Higher Turnover specializes in working with small dealerships,
and they know that small dealers us...
2010 AWA Whitepaper – © PCG Digital Marketing Page 59
Company Profiled Higher Turnover
Example Websites Source
www.bestbuy...
Page 60
izmocars
izmocars was founded on a simple principle
- Content is King.
From 2002 onwards, izmocars has created
som...
2010 AWA Whitepaper – © PCG Digital Marketing Page 61
Company Profiled Izmo Cars
Example Websites Source
www.citychevrolet...
Page 62
Jazel Auto
In today’s crazy economic environment, you need
to work with an online marketing partner with a
superio...
2010 AWA Whitepaper – © PCG Digital Marketing Page 63
Company Profiled Jazel Auto
Example Websites Source
performanceautog...
Page 64
K3 Automotive
K3 Automotive is a growing company looking to help
independent used car dealers move their inventory...
2010 AWA Whitepaper – © PCG Digital Marketing Page 65
Company Profiled k3 Automotive
Example Websites Source
www.665cars.c...
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Automotive website awards 2010 whitepaper
Upcoming SlideShare
Loading in...5
×

Automotive website awards 2010 whitepaper

2,709

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,709
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Automotive website awards 2010 whitepaper"

  1. 1. Rev 1.02 October 12, 2010
  2. 2. 2010 AWA Whitepaper – © PCG Digital Marketing Page 1 Terms of Use This report and data contained in this study are property of the PCG Digital Marketing (PCG). The AWA logo is property of the PCG and cannot be used or reproduced on commercial marketing materials, website pages, blogs, emails, or any other digital or traditional media without the expressed written permission from PCG Digital Marketing. The study report can be freely copied and distributed for personal use, discussion, and collaboration for non-commercial purposes. Companies mentioned in this report that would like copies of the study for commercial distribution purposes can contact PCG for permission and reproduction services. Copies of the 2010 AWA study will be placed online so that any typographical or data collection errors can be corrected once the study is published. When referring to the 2010 AWA study in online publications, please use the following link: www.automotivewebsiteawards.com/2010-AWA-whitepaper.pdf If you would like to report any data errors in the 2010 AWA Study, please contact the PCG Digital Marketing at 732-450-8200 and we will correct the online PDF version of the report. Changes to websites after this report is published will not constitute a reason to update the data charts in this study. We have copies of website screen shots as they appeared prior to this study on file to corroborate our data and research. PGC Digital Marketing 45 W River Rd Rumson, NJ 07760 723-450-8200 www.pcgdigitalmarketing.com
  3. 3. Page 2 Table of Contents About The Awards...................................................................................................................... 4 Open Letter From Brian Pasch.................................................................................................. 6 Reading Our Search Marketing Data Tables............................................................................ 9 2010 AWA Award Categories .................................................................................................. 10 ADP/BZ Results ........................................................................................................................ 14 All Auto Network....................................................................................................................... 16 Auto Fusion............................................................................................................................... 18 AutoJini ..................................................................................................................................... 20 Auto Lot Manager..................................................................................................................... 22 AutoRevo................................................................................................................................... 24 ClickMotive................................................................................................................................ 26 Cobalt ........................................................................................................................................ 28 Dealer Car Search..................................................................................................................... 30 Dealer e-Process ...................................................................................................................... 32 DealerFire.................................................................................................................................. 34 Dealer HD .................................................................................................................................. 36 Dealer Impact............................................................................................................................ 38 DealerPeak ................................................................................................................................ 40 Dealer Specialties..................................................................................................................... 42 DealerTrend............................................................................................................................... 44 Dealer.com ................................................................................................................................ 46 DealerOn.................................................................................................................................... 48 Dominion Dealerskins.............................................................................................................. 50 eBizAutos.................................................................................................................................. 52 eCarList ..................................................................................................................................... 54 Fresh Input................................................................................................................................ 56 Higher Turnover........................................................................................................................ 58 izmocars.................................................................................................................................... 60 Jazel Auto.................................................................................................................................. 62 K3 Automotive .......................................................................................................................... 64
  4. 4. 2010 AWA Whitepaper – © PCG Digital Marketing Page 3 Liquid Motors............................................................................................................................ 66 MJMI .......................................................................................................................................... 68 My Dealer Biz ............................................................................................................................ 70 Nexteppe ................................................................................................................................... 72 Pixel Motion Motors ................................................................................................................. 74 Potratz ....................................................................................................................................... 76 ProMax Unlimited ..................................................................................................................... 78 Pure Dealer ............................................................................................................................... 80 Reynolds and Reynolds........................................................................................................... 82 Search Optics, Inc. ................................................................................................................... 84 SEO Sport ................................................................................................................................. 86 Smart Web Concepts ............................................................................................................... 88 TK Carsites ............................................................................................................................... 90 VinSolutions ............................................................................................................................. 92 Wilson Software Corporation.................................................................................................. 94 World Dealer ............................................................................................................................. 96 XIGroup ..................................................................................................................................... 98 Xspond .................................................................................................................................... 100 2010 AWA Winners................................................................................................................. 102 AWA For Search Marketing.................................................................................. 103 AWA For Website Design..................................................................................... 118 AWA For Website Technology ............................................................................. 122 Technology Reviews by Brian Pasch................................................................................... 126 Dealer.com Automotive Advertising Platform Breaks New Ground ...................... 127 VinSolutions Delivers a Comprehensive Digital Marketing Platform..................... 134 Dealerskins Cuts Legacy Flash Anchor And Rises To New Heights .................... 137 BZ Results Websites Get A Ground Up Rebuild .................................................. 141 XIGroup Websites Hit The Mark And Demand A Closer Look.............................. 144 Reynolds WebmakerX 2.0 Impresses ASMA Review Panel ................................ 149 DealerFire Websites Stand Out From The Crowd ................................................ 152 TK Carsites Power of Five More Relevant Than Ever .......................................... 155 Dealer e-Process Showcases Chat and Video Power.......................................... 158 Automotive Website Vendor Directory................................................................................. 163
  5. 5. Page 4 About The Awards The 2010 Automotive Website Awards (AWA) recognize outstanding companies that serve the automotive industry. This year, PCG Digital Marketing will present awards of distinction for website design, technology and search marketing architecture. The expanded list of categories is in response to industry demand for an independent, thoughtful review of technology platforms that car dealers rely on to operate a successful business. PCG Digital Marketing originally presented an award based on Automotive Search Marketing Architecture, which was known as the ASMA Awards. PCG’s expertise in digital marketing and search engine optimization strategies for the automotive industry gave them the confidence to create a new process to review and judge automotive website vendors. PCG took the risk and hoped that the industry would embrace the candid feedback they provided in their research report that accompanied the awards. Their efforts were rewarded for taking that risk with a groundswell of productive dialogue between companies that serve the automotive community. Last year, some of the companies that did not win an award asked for clarification on our review criteria and we provided advice freely. The existence of the AWA has accelerated innovation and has raised the bar for the core requirements needed in automotive websites for digital marketing. This year, we expanded the award categories to include design. We updated the AWA review process with additional channels of feedback to determine design winners. We created a survey process, which allows us to collect data on a series of questions pertinent to the awards from consumers and members of the automotive community. In 2011, the survey process will be significantly expanded to measure an even larger sample of consumers and automotive industry members.
  6. 6. 2010 AWA Whitepaper – © PCG Digital Marketing Page 5 We have also added members of the digital design community to the review process who bring an authoritative opinion for elements of graphical design and usability. Once again, PCG is taking a risk in expanding the AWA into an area than many feel is highly subjective. To address those concerns we have established a set of design review criteria that continues in the tradition first established by the ASMA awards which sought to present a constructive voice for the automotive website development community. Not all companies can be AWA winners. For some, the timing of the review process came too soon for their latest technology to be viewed in production. Since the awards are presented annually, we will note any companies that indicated major platform changes in the months ahead. It is our hope that companies who do not receive an award in 2010 will seek to do so next year. The 2010 award winners were carefully selected through a painstaking review process that represents a significant investment of time and resources for PCG Digital Marketing. We take the selection process seriously and pride ourselves that awards are given without prejudice or influenced by business affiliations. The AWA provides clarity for car dealers in a crowded technology marketplace. For the 2010 AWA Search Marketing category alone, over 50 companies offering automotive websites were considered. With that many choices for automotive website platforms, you can understand why the AWA process is so vital for the automotive industry and for dealer principals. The AWA review team congratulates the 2010 AWA winners as they represent the highest achievements in the area of website design, technology and search marketing strength. We encourage all members of the automotive community to read this 2010 AWA whitepaper to better understand the strengths that the AWA winners represent in the marketplace. Copies of the 2010 AWA whitepaper in PDF format are available for download on www.automotivewebsiteawards.com.
  7. 7. Page 6 Open Letter From Brian Pasch The 2010 AWA could not have been possible without the assistance of the great team of professionals at PCG Digital Marketing and the support of the automotive community. I would like to especially thank Carrie Hemphill, Melanie Ferrato, Andrew Schmitt, Matt O’Such, Kristen Chiarello, and Andrew Talcott for assisting me with this massive project. A round of applause also goes to the dedicated employees of the automotive industry that have worked so hard this year to improve their digital marketing platforms. I was impressed with the number of talented design and technical professionals behind the products that we reviewed this year and what they have been able to accomplish. Over the course of the past year, I have had the opportunity to answer questions regarding last year’s study and specifically how each platform was scored. Our collaboration was provided willingly and without charge to assist all automotive website companies to better serve car dealers. This type of open dialogue is what the automotive community needs to accelerate advances in website technology. One of the areas that the automotive community needs to unite on is the creation of a new ADF specification. The current ADF 1.0 specification was designed in 2000 and its purpose was to define how data is passed between different software products. The industry needs an updated file format, with expanded data fields for service, finance, search marketing, and web analytics so dealers can pass more information from lead forms into multi-vendor CRM and sales analysis tools. Dealers seeking to measure the effectiveness of their digital marketing investments need to support a new ADF specification. A new specification will be part of a solution that will provide detailed ROI reporting on all their digital marketing activities. I hope you find this 2010 AWA whitepaper helpful in researching and selecting your next website platform and related technologies. I congratulate all dealers who are reading this publication since it is a direct reflection of your willingness to engage in world of digital marketing. Brian Pasch, CEO PCG Digital Marketing
  8. 8. 2010 AWA Whitepaper – © PCG Digital Marketing Page 7 Are Your Advertising Dollars Helping Your Competitor? Dealers invest thousands of dollars each month on advertising with the goal of driving more floor traffic to their dealership, more visits to their website or to urge consumers to call. Advertising budgets that include traditional media sources, like radio, TV, print and local sponsorship, are designed to build local brand awareness. This investment creates a measurable result online. The number one organic search phrase that brings a consumer to a car dealership website is a search on the dealership name. These consumers are a mix of existing customers and new shoppers that have responded to traditional advertising or word of mouth recommendations. This may seem elementary until you consider that a dealer’s investment in traditional advertising may be helping its number one competitor. Dealers through their lack of understanding or action are directly reducing their return on investment for their advertising dollars. Some dealers through ignorance are helping consumers choose their competitor over their own dealership. If advertising trains consumers to search for a dealer’s name on Google, the automotive industry has failed to train dealers to inspect what appears on Google Page One for their own name. Dealers are allowing forces to divert customers to their direct competitors, OEM websites, and to consumer reviews that damage the brand reputation of the dealer. A competitor can purchase a dealer's name in Adwords and many dealers would be unaware of the attack. Negative reviews appearing on Page One can paint a horrible picture of a dealer in the absence of balanced positive reviews. Imagine driving traffic to a page that effectively tells consumers to shop elsewhere. It happens every day. The vendors in this report have tools, services, and strategies that can help car dealers defend their brand online. Websites alone cannot adequately create offensive and defensive strategies for car dealers to compete online. The AWA for Search Marketing demonstrates that there are website platforms that stand above the crowded marketplace and that can help to increase a dealer’s POD Score. The goal is a score of 100. What is your dealership’s score?
  9. 9. Page 8 About The Website Selection Process For Search Marketing The data charts across from the vendor profile pages in the preceding section display some of the factors we considered in selecting winners for Search Marketing. There are some basic guidelines for consideration that we would like to clarify since the data charts are a fraction of the matrix we use to select our winners. What complicates selecting winners is the lack of uniform cooperation from members of the automotive website design community. PCG Digital Marketing advertised the AWA application process, as well as directly contacting website companies seeking their interest in cooperating in the review process. The website companies that refused to cooperate forced us to collect and analyze websites that were listed on the company website as case studies or clients. In cases where client examples were not listed on the corporate website, we found dealer websites by doing a search on the website company name. In the end, we had three types of websites included in the Search Marketing review process:  Submitted – Website company sent us the dealer website for consideration.  Advertised – Website company listed the dealer website as a client on their own website.  Researched – PCG review team found the website by searching for the website company name. As part of the review process, websites other than those submitted by vendors are always researched and reviewed. This prevents a website company from gaming the system and creating five special websites for the review process. There is also an argument to make that some website companies just provide a base platform and it's up to the dealer to optimize the website for search. Car dealers do not have the training to complete an on-site SEO review. Website vendors need to provide that service or partner with companies that do. If neither are done and the sites we review have duplicate page titles, META descriptions, or unfriendly inventory URL designs, they will never get past our initial review criteria. We firmly contend that search engine friendly websites must be a standard in the industry. Those companies that ignore that criteria will continue to lose market share.
  10. 10. 2010 AWA Whitepaper – © PCG Digital Marketing Page 9 Reading Our Search Marketing Data Tables We summarized elements of our search marketing review process in tables for each company, as shown on the right. The area in red represents websites that were submitted to PCG for review as well as websites that we researched online. Some website vendors chose not to submit any information on their company and examples of their websites. The area in blue represents a subset of the scoring elements used for the Search Marketing award category. Not all of the technical elements were included because of space considerations in this book. The possible grades for each element were: A, B, or C or a simple Yes or No response. The highest score in the grading system is an A. We conducted over 50 Google searches that ranged from simple to complex. The table in green is a subset of those search results which lists the easiest searches you might expect a dealer’s website to appear on Page One. A SERP Rank of 1 through 10 represents Page One results. Numbers higher than 10 indicate that the dealer’s website did not appear on Google Page One for that search. In the above example, a SERP rank of 24 means that the dealer’s website was on Page 3 in the fourth position.
  11. 11. Page 10 2010 AWA Award Categories AWA For Search Marketing The 2010 Search Marketing awards are structured in three categories:  Phoenix Awards – Representing website companies that have released an impressive redesign of their website technology that will result in significant upside performance, features and functionality to their customers. Phoenix award winning platforms will be a force to be reckoned with in 2011.  Peak Performance – Representing website companies that have the search marketing architecture and feature set that will provide their clients with a strong competitive advantage online. Peak Performance winners are members of an elite group, which represent platforms that will enable dealers to create an unfair competitive advantage in their local markets.  Pinnacle Platform – The Pinnacle award is the highest recognition we provide in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.
  12. 12. 2010 AWA Whitepaper – © PCG Digital Marketing Page 11 2010 AWA For Website Technology  The awards for Website Technology recognize companies that have introduced into the marketplace products and strategies that are positively impacting dealers’ success online. Another factor in the selection process is the product’s timeliness in meeting an immediate need or challenge facing car dealers. In 2011, the Website Technology Awards will be expanded with additional award categories, which will include: CRM systems, Mobile Applications, Chat and Consumer Pricing Tools. 2010 AWA For Website Design  Dealership Websites – The award recognizes dealership websites that represent excellence in design and consumer metrics. Design and usability will be the key elements included in the award for best dealership website design.  OEM Websites – Our consumer survey indicated that over 80% of consumers go to the manufacturer’s website first when considering a new car purchase. With this in mind, first impressions can impact how consumers pursue a brand, and how that site is designed is part of that equation.  Independent Automotive Websites – When consumers shop for a used car, they visit national independent websites first, more than manufacturer or local dealer websites. With that in mind, where car dealers choose to advertise their used car inventory will impact the net results of that investment. Our design review team and consumer feedback helped us to select the top consumer shopping website for design and usability.
  13. 13. Page 12 Ordering Additional Copies of This Whitepaper We encourage members of Trade Associations, State Automotive Dealer Associations and 20 Group Moderators to consider ordering copies of this whitepaper for distribution at your upcoming meetings and conferences. If you would like to print copies yourself, you can download the PDF from www.automotivewebsiteawards.com or you can arrange for copies to be printed and drop shipped to your meeting. For printed copies of this whitepaper, contact Carrie Hemphill at 732-450-8200 ext. 2, for pricing based on quantities you would like to print. Referencing This Whitepaper When referring to this whitepaper, we ask that you utilize the link to the full PDF document on the official website. Please do not upload a copy of the whitepaper to your own website. This will allow us to make any typographical edits that are reported and also measure the readership of the whitepaper. Special Versions of The AWA Report Winners of a 2010 AWA can request a customized PDF highlighting their specific awards pages and related articles. Winning companies should contact Carrie Hemphill at 732.450.8200 ext. 2 for additional details. Contacting Us By Mail: PCG Digital Marketing 45 W River Rd Rumson, NJ 07760 www.pcgdigitalmarketing.com
  14. 14. 2010 AWA Whitepaper – © PCG Digital Marketing Page 13 Vendor Profiles* & Search Marketing Data Tables *Vendor descriptions on their profile page in this whitepaper have been provided by the company or compiled by PCG from data on public websites. PCG Digital Marketing does not represent the accuracy of the data and/or claims made by vendors.
  15. 15. Page 14 ADP/BZ Results BZ Results, part of the ADP Dealer Services family of companies, develops digital solutions for dealerships that are simple to use and simple for your customers to use. Their integrated products help dealers: Attract prospects, Convert more often, Transact quickly and, Retain customers for life. In the past it took many vendors across many solutions to create your Total Digital Solution. Today, BZ Results is the only provider of a single vendor, comprehensive solution designed to keep you on the leading edge of the online business. Your online customers are more sophisticated and expect more from your website than ever before. They also expect your dealership to be highly connected. They expect your website to provide more information and more capability than ever, enabling them to do business in a way that's most convenient and satisfying for them. Think about it... your customers want to take themselves deeper into the sales cycle online. All you need to do is satisfy their expectation and gently guide them to do business with your dealership. ADP Dealer Services is a division of Automatic Data Processing, Inc., that provides integrated technology solutions to nearly 27,500 auto, truck, agriculture, heavy equipment, marine, recreational vehicle and power sports dealers throughout North America, Europe, the Middle East, Africa, Asia Pacific and South America.
  16. 16. 2010 AWA Whitepaper – © PCG Digital Marketing Page 15 Company Profiled ADP/BZ Results Example Websites Source www.toyotaofwaldorf.com Researched www.thinkferris.com Researched www.toyotaofsantabarbara.com Researched www.hondanorth.net Researched www.davidwheelerhonda.com Researched www.seegertoyota.com Submitted www.monacoford.mybzresults.com Submitted www.beamanford.mybzresults.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure B Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.toyotaofsantabarbara.com Dealership Name Toyota of Santa Barbara Toyota Camry Goleta 1 Toyota Corolla Goleta 1 Toyota Goleta 1 Toyota Service Goleta 1 Toyota Tires Goleta 1 Used Toyota Camry Goleta 1 Used Toyota Dealer Goleta 1 Used Toyota Goleta 1 Toyota Cars Goleta 1 Toyota Dealer Goleta 1 Toyota Dealership Goleta 1 Toyota of Santa Barbara 1 Toyota Parts Goleta 2 Toyota Oil Change Goleta 4 Toyota For Sale Goleta 5 Toyota Dealers California >20
  17. 17. Page 16 All Auto Network All Auto Network’s core foundation is based on supplying user-friendly technology to the dealer and empowers them to use it for every resource available on the web to sell cars. AAN's software application provides clients with a variety of flexible management programs designed to reduce operating costs and simplify the time consuming administration needed to run a web based system and web site. AAN's online dealer management system is designed to help you stay in control of your inventory exposure, lead management, marketing strategy, and cost reduction without having to start over or reinvent your online exposure. With a level of automation, business intelligence, scalability, and security like no other system in the industry; you can rely on AAN for all facets of web re-sourcing your inventory. Developed with ease-of-use and flexibility in mind, AAN's systems are completely integrated with most popular applications and portals allowing you instant data access, using real-time, up-to-the-minute data. This feature facilitates opportunities for you to make quick responses to any inventory adjustment and enhancements. We have been servicing the Automotive Dealership industry for over 10 years and our team is a group of talented people from diverse backgrounds in Technology, Marketing, and Management. Our mixture creates results for our clients. We can help you improve your web-based applications quickly, easily, and completely. With an Automotive Cultural constantly changing it still takes the one on one interaction to consummate a deal. Let All Auto Network help you put all the pieces in place so you can focus on the job of selling automobiles.
  18. 18. 2010 AWA Whitepaper – © PCG Digital Marketing Page 17 Company Profiled All Auto Network Example Websites Source www.billkayford.com Advertised www.billkaychicagosuzuki.com Advertised www.billkayhonda.com Advertised www.ferrarifl.com Advertised www.beverlyhillscarclub.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions N Quality of Inventory Titles B Quality of Inventory URL Structure A Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.billkaychicagosuzuki.com Dealership Name Billy Kay Suzuki Billy Kay Suzuki 1 Suzuki Cars Downers Grove 1 Suzuki Dealer Downers Grove 1 Suzuki Dealers Illinois 1 Suzuki Dealership Downers Grove 1 Suzuki Downers Grove 1 Suzuki Service Downers Grove 1 Used Suzuki Dealer Downers Grove 1 Used Suzuki Downers Grove 1 Suzuki Parts Downers Grove 2 Suzuki Oil Change Downers Grove 5 Suzuki Grand Vitara Downers Grove 6 Suzuki Tires Downers Grove 6 Suzuki Kizashi Downers Grove 7 Used Suzuki Kizashi Downers Grove 8 Suzuki For Sale Downers Grove >20
  19. 19. Page 18 Auto Fusion Autofusion Corporation, founded in January 1998 and headquartered in San Diego, is a provider of products and services for automotive e-commerce. The company’s offerings facilitate significant sales efficiencies for dealers by helping consumers select cars and matching consumer selections with dealer inventory at the best prices. New-car dealers, as well as portals and auto-related sites, are increasing revenues with Autofusion’s solutions. The Autofusion Configurator is at the core of Autofusion’s Suite of products and services, which also includes MatchMaker, Exact Search, Smart Search and Automine. These products are featured on CarPrices.com, Autofusion’s successful consumer web site, as well as on several prominent third-party sites. Some of Autofusion’s clients include: AAA, Digital Insight and many new car dealers, including four of the top 10 U.S. dealer groups. Autofusion’s web sites greatly reduce the workload for customers. They keep the inventory fully configured, including options on new cars. Specials pages are full of offers and vehicles, and not coming back soon pages. Month to month contracts are an option. Dealers show up in Google more often than any of their competitors with Autofusion’s SEO package. Since its creation, Autofusion Corporation has stayed true to the mission of succeeding as a leading provider of Internet marketing products and solutions for car dealer websites across the country. Autofusion is comprised of good people with great talent, specializing in the fields of: Search Engine Optimization, Search Engine Marketing, Sales, and Web Design.
  20. 20. 2010 AWA Whitepaper – © PCG Digital Marketing Page 19 Company Profiled Auto Fusion Example Websites Source www.sterlingmccallnissan.com Advertised www.hollywoodtoyota.com Advertised www.brandonhonda.com Advertised www.bmwofnewport.com Advertised www.circleporsche.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure C Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.bmwofnewport.com Dealership Name BMW of Newport BMW Cars Middletown 1 BMW Dealer Middletown 1 BMW Dealers Rhode Island 1 BMW Dealership Middletown 1 BMW Middletown 1 BMW Parts Middletown 1 BMW Tires Middletown 1 BMW x5 Middletown 1 BMW m3 Middletown 1 BMW of Newport 1 Used BMW m3 Middletown 2 BMW Service Middletown 2 Used BMW Dealer Middletown 3 Used BMW Middletown 3 BMW Oil Change Middletown 19 BMW For Sale Middletown >20
  21. 21. Page 20 AutoJini AutoJini specializes in building elegant, sales-driven websites for auto dealerships. The number one goal is to help dealers convert website visitors into leads, without the high price tag. Elegantly designed, easy-to-navigate websites enhance a dealership’s online presence and become an effective leads generation tool for dealers. AutoJini’s strategy goes beyond mere search engine optimization. After researching the competition and local market, they start by constructing the site with the right keywords, page titles, meta tags and descriptions. Then submit the site to the top 10 auto directories, the DMOZ and local search engines, provide Google and Yahoo sitemaps in XML format, export inventory to third party sites (Oodle.com, Google Base, Vast, and LemonFree.com), and offer inventory details in RSS format, like sales and marketing coupons on the website. Since they customize each site, a long list of features is offered along with the expertise to solve what dealers often believe to be impossible problems in the world on eCommerce and Internet sales. AutoJini creates an interactive, integrated user experience that draws the customer’s focus to the dealership and its products. Once a visitor reaches one of AutoJini’s dealers’ websites, they don’t get “lost” or frustrated. In fact, just the opposite. Aside from keeping the website design professional and easy-to- navigate, AutoJini offers the right mix of “call to action” features designed to “hold” the customer. The sites attract customers and promote leads generation. When using AutoJini, dealerships have the comfort of knowing the websites developed, and which run on our back-end systems, are guaranteed to work on all major web browsers and operating systems.
  22. 22. 2010 AWA Whitepaper – © PCG Digital Marketing Page 21 Company Profiled AutoJini Example Websites Source www.lyonscars.com Advertised www.clayautocenter.com Advertised www.ramcountry.com Advertised www.miadacars.com Advertised scc.autojini.net Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure B Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.lyonscars.com Dealership Name Lyons Toyota Lyons Toyota 1 Toyota Cars Mason City 1 Toyota Dealer Mason City 1 Toyota Mason City 1 Toyota Oil Change Mason City 1 Toyota Service Mason City 1 Used Toyota Camry Mason City 1 Used Toyota Mason City 1 Toyota Dealership Mason City 2 Toyota Parts Mason City 4 Toyota Corolla Mason City 6 Toyota Tires Mason City 6 Toyota Camry Mason City 8 Used Toyota Dealer Mason City 8 Toyota Dealers Iowa >20 Toyota For Sale Mason City >20
  23. 23. Page 22 Auto Lot Manager AutoLotManager.com provides marketing help to auto dealers. The main concentration is Internet Marketing- through Inventory Management, Websites, and Management Tools (CRM). They provide a "Do-It-Yourself" solution for entering data and photos of inventory for dispersal to third party websites (such as Autotrader.com, Cars.com, dealer websites, Manufacturer websites, and others) as well as Window Stickers and Buyers Guides. Also provided is "On-The-Lot" service for certain geographical areas. AutoLotManager.com also designs inventory templates (to display inventory on existing sites) or complete dealer websites, including "Micro Sites" for specific marketing campaigns (events, niche products, unique ideas, etc.). The complete Version 2.1 simplifies follow up from first contact through ownership history. Proprietary tools, such as the exclusive "Vehicle Matching", "Prospect Ranking System", and "Send an Email", allow targeted, relevant contact to maximize opportunities with minimal effort by dealer personnel and minimal disturbance to prospects. "Electronic Desk Log", "Automated Follow Up", and "Ratings Change Alerts" help Salespeople and Sales Managers alike improve productivity and results! AutoLotManager.com is also always seeking new technologies, partnerships, and ideas to help dealers, such as: Video, Phone Tracking & Grading, Added Online Exposure, Live Chat, Craigslist and Facebook Integration. AutoLotManager.com is the culmination of 13 years of teamwork between "Internet Gurus" and "Car Guys". Based in Ohio, they currently employ 40 office and field staff, supporting efforts to help auto dealers market vehicles more efficiently. The four owners have an extensive background in Internet development and the automotive retail industry. Over the past 6 years, the company has enjoyed triple digit growth, now servicing over 275 dealerships throughout Ohio, and including Kentucky, Michigan, Pennsylvania, Tennessee, and Wisconsin. Nationwide expansion is under way.
  24. 24. 2010 AWA Whitepaper – © PCG Digital Marketing Page 23 Company Profiled Auto Lot Manager Example Websites Source www.lambertgm.com Advertised www.metroautocenteronline.com Researched www.mainstreetautosalellc.net Researched www.jackmaxton.com Researched www.byersmazdasubaru.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions N Quality of Inventory Titles C Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.jackmaxton.com Dealership Name Jack Maxton Chevrolet Chevy Cars Worthington 1 Chevy Dealer Worthington 1 Chevy Dealership Worthington 1 Chevy For Sale Worthington 1 Chevy Parts Worthington 1 Chevy Service Worthington 1 Chevy Worthington 1 Used Chevy Dealer Worthington 1 Used Chevy Worthington 1 Jack Maxton Chevrolet 1 Chevy Oil Change Worthington 1 Chevy Dealers Ohio 2 Chevy Tires Worthington 2 Chevy Impala Worthington 19 Chevy Volt Worthington >20 Used Chevy Volt Worthington >20
  25. 25. Page 24 AutoRevo AutoRevo was born as most business ideas are, from a need. In 2001, Chad Polk owned and operated an eBay Motors vehicle listing service for auto dealers in the Dallas/Ft. Worth Metroplex. The need to automate the listing process was evident, and in December 2003, he partnered with Mark Hoffman and Randy Roberts and built what is now known as the AutoRevo Internet marketing platform. Initially, AutoRevo was established to provide auto dealers a more proficient method of listing and managing their inventory on eBay Motors. The company’s product offerings soon grew to include search engine optimized dealer websites, a robust inventory management system, used vehicle inventory integration with any online classified vendor, a lead management system and advanced reporting analytics. The company continues its self-funded business model where profits afford the opportunity to hire new employees, allowing continued growth and diversification in the ever-changing automotive industry. Employees have seen everything from writing code in a garage (a finished-out garage was our first real office) to working in our beautiful 8,000 sq. ft. office in the heart of the North Dallas Technology Corridor. With over 750 clients across North America, AutoRevo has established itself as a provider of on-demand software for automotive dealerships marketing and selling cars online. Delivered as software-as-a-service (SaaS), the company’s vehicle marketing system (VMS) provides dealer websites, VIN descriptions, photos, custom ad templates, vehicle history reports, custom window stickers and other buyer tools that empower automotive dealerships to advertise and market inventory in real-time.
  26. 26. 2010 AWA Whitepaper – © PCG Digital Marketing Page 25 Company Profiled AutoRevo Example Websites Source www.importautoworldnj.com Advertised www.texasmotorcars.com Advertised www.pbtoyota.com Advertised www.prestigemotorplex.com Advertised www.simplyluxuryimports.com Advertised Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure C Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.pbtoyota.com Dealership Name Phil Bachman Toyota Phil Bachman Toyota 1 Toyota Johnson city 1 Toyota Dealer Johnson city 1 Toyota Dealership Johnson city 1 Toyota Service Johnson city 1 Toyota Cars Johnson city 1 Toyota Parts Johnson city 1 Toyota Oil Change Johnson city 2 Toyota Dealers Tennessee >20 Toyota Tires Johnson city >20 Toyota For Sale Johnson city >20 Used Toyota Johnson city >20 Used Toyota Dealer Johnson city >20 Toyota Camry Johnson city >20 Toyota Corolla Johnson city >20 Used Toyota Camry Johnson City >20 Used Toyota Johnson city >20
  27. 27. Page 26 ClickMotive ClickMotive is an innovative and rapidly growing Software Company that creates Automotive Internet Marketing Software exclusively for the Automotive Industry. The ClickMotive suite of Fusion Website™ Products includes Dealer Websites, Auto Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics, Customization and Support. ClickMotive pioneered the concept of combining the power of Web, Search, Video & Mobile into a single seamless website product for the automotive industry. ClickMotive creates all its technology in-house, and the company currently works with thousands of Dealerships including some of the largest and most respected names in the automotive industry. Led by the former owners of Third Coast Media and the former Vice President of RWS, ClickMotive combines powerful tech savvy with years of experience at all levels of the automotive industry. ClickMotive competitively provides Internet Marketing Software to the Automotive Industry. ClickMotive works directly with Dealers, Auto Groups, Regional Ad Associations and OEM's. ClickMotive has recently been selected as an official Acura preferred website provider. Their mission is to become the nation's most respected and cutting-edge provider of cost effective Internet Marketing Software to the Automotive Industry. ClickMotive offers it proprietary suite of Internet Marketing Software called FUSION™. The FUSION™ system consolidates web solutions and is geared exclusively toward the automotive industry at all levels, -- dealer, group, regional, and national. FUSION™ lets the client control content, incentives, video, marketing, specials, SEO, SEM, inventory, and more.
  28. 28. 2010 AWA Whitepaper – © PCG Digital Marketing Page 27 Company Profiled Click Motive Example Websites Source www.paulyhonda.com Researched www.saturnofnewark.com Researched www.dchfreeholdnissan.com Researched www.chevyarizona.com Researched www.rollinghillsnissan.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure A Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.paulyhonda.com Dealership Name Pauly Honda Honda CR-V Libertyville 1 Honda Dealer Libertyville 1 Honda Oil Change Libertyville 1 Honda Service Libertyville 1 Honda Tires Libertyville 1 Used Honda CR-V Libertyville 1 Used Honda Libertyville 1 Honda Cars Libertyville 1 Honda Civic Libertyville 1 Honda Dealership Libertyville 1 Honda Libertyville 1 Pauly Honda 1 Honda Parts Libertyville 2 Used Honda Dealer Libertyville 4 Honda For Sale Libertyville 7 Honda Dealers Illinois 17
  29. 29. Page 28 Cobalt Cobalt is a privately held database software development firm that specializes in serving associations, membership-based organizations, and other not-for-profits. Cobalt is dedicated to client’s success and works tirelessly to ensure that the products and services offered allow clients to achieve their business goals. Founded in 1996, Cobalt helps clients drive revenue, increase internal efficiency, and offer value-added services to their customers through a CRM-based data management products as well as personalized, database-driven web sites, systems integration, and content management solutions. Cobalt’s strength lies in a wide breadth of expertise and proficiencies in numerous technologies that offer their clients multiple solutions to complex problems. Cobalt has steadily expanded over 14 years from a small start-up to an established software provider with over 100 clients. Headquartered in Alexandria, Virginia, Cobalt has put together a dedicated staff with deep experience in the industry. Cobalt's advantage is with organizations with complex and specialized needs. Cobalt works together with each client to understand the unique challenges and opportunities and deliver a tailored solution to meet its goals. Dedication to clients does not end with implementation, instead that is the beginning of a long-term relationship, which continually innovates the solutions and provides personalized customer support. Cobalt has always been a leader in providing friendly, knowledgeable support services to users of their products located around the world. With a combination of easily accessible support services and a wide variety of training options, Cobalt is committed to building long-term relationships with each client.
  30. 30. 2010 AWA Whitepaper – © PCG Digital Marketing Page 29 Company Profiled Cobalt Example Websites Source www.chevyofanchorage.com Advertised www.billbuckchevrolet.com Advertised www.lexusofriverside.com Advertised www.chathamparkwaylexus.net Advertised www.invergrovehyundai.com Advertised www.valleyautoworldvw.com Submitted www.centralcadillac.com Submitted www.parkwayvolkswagen.net Submitted www.suss.net Submitted www.markchristopher.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure C Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.chathamparkwaylexus.net Dealership Name Chatham Parkway Lexus Chatham Parkway Lexus 1 Lexus Cars Savannah 1 Lexus Dealer Savannah 1 Lexus Dealership Savannah 1 Lexus is Savannah 1 Lexus Parts Savannah 1 Lexus Savannah 1 Lexus Service Savannah 1 Used Lexus Dealer Savannah 1 Used Lexus Savannah 1 Lexus Dealers Georgia 7 Lexus Tires Savannah 7 Used Lexus rx 350 Savannah 19 Lexus For Sale Savannah >20 Lexus Oil Change Savannah >20 Lexus rx 350 Savannah >20
  31. 31. Page 30 Dealer Car Search Dealer Car Search will build your dealership a cutting edge car dealer website that will become your virtual showroom. Your new dealership website will professionally display your complete inventory with up to 60 photos of each vehicle and allow you to create and post videos for each car. However, our car dealer websites do much more than just display your inventory. They act as a landing pad for consumers to easily submit leads directly to your sales force. Your new website will become your online showroom and act as the first impression to potential car buyers. Social Media is the world’s newest 800-pound gorilla, and you cannot afford to ignore it any longer. We realize that Facebook and Twitter can be complicated and intimidating, this is why we do the Social Media work for our Dealers. First, we create a Facebook and Twitter account for every new customer. Next, our software updates these accounts every time you add a car into Dealer Car Search. This methodology allows your dealership to stay current with the times while letting our system do the work. The number one complaint from automotive consumers is that car dealership’s websites are not up-to-date with current inventory. We solve this problem! Dealer Car Search will manage your complete Internet Advertising Campaign and your website from a single screen. Our Single Point Upload technology makes you more productive by giving you a single point to add, edit, and delete your inventory. No more managing new purchases, price reductions, and sold unit deletions from multiple sites. Our Single Point Upload System keeps all of your Internet Advertising Campaigns accurate, up-to-date, in sync, and complete. The lifeblood of any successful car dealership is quality leads. Dealer Car Search will share with you the best practices of our most successful dealers. We will show you how to double or even triple the amount of Internet Leads that your dealership generates. We want to help you sell more cars and consulting is included in our package at no additional charge.
  32. 32. 2010 AWA Whitepaper – © PCG Digital Marketing Page 31 Company Profiled Dealer Car Search Example Websites Source www.euromotorgallery.com Advertised www.sharpmotorcompany.com Advertised www.teamgilly.com Advertised www.westridgeauto.com Advertised www.mirageautoinc.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.euromotorgallery.com Dealership Name Euromotor Gallery Euromotor Gallery 1 Used Cars Irwindale 1 Used Cars Irwindale 1 Used BMW Irwindale 3 Used Infiniti Irwindale 3 Used Cars For Sale Irwindale 7 Used Cars Dealership Irwindale >20 Used Cars Dealer Irwindale >20 Used Cars Dealers California >20 Used Range Rover Irwindale >20
  33. 33. Page 32 Dealer e-Process Dealer e-Process web design is known for its custom innovative work and non-template driven websites. In 2009, Dealer e-Process won the ASMA “Industry Leader” Award for Search Marketing and also the 2009 DrivingSales Best Website Provider. Despite these achievements, Dealer e-Process continually strives to achieve excellence in three main areas when it comes to website production and maintenance: website design, search engine optimization, and customer service. Dealer e-Process recognizes that it is not enough for a website to look pretty. It needs to accurately depict the goods and services provided at a given dealership while still providing other valuable resources for the customers and employees of that dealership alike. For that reason, Dealer e-Process is continually building and testing custom website layouts. Instead of taking the “cookie-cutter” approach to website design and production; this ensures that the websites they build are esthetically pleasing, easy to use and inherently different than other dealer websites. While ease of use and esthetics are important when it comes to producing dealer websites, Dealer e-Process knows that those factors are of no value unless they are driven by strong SEO practices. Dealer e-Process proprietary SEO software and site construction is continually tested and implementing to ensure that the websites they build not only look good but also perform well in organic searches. They are experienced in terms of understanding how search engine results pages are aggregated (both in paid and organic search), which means they know how to get your website noticed on the web. Dealer e-Process prides itself on strong customer service. Unlike other website providers, Dealer e-Process does not operate on a “set it and forget it” mentality. Instead, they continually work with dealers through monthly website reviews to make sure their dealer website is meeting their internal and external needs. Furthermore, they provide the necessary tools for dealers to make quick inventory and/or content changes to their website without having to endure an obnoxious wait times.
  34. 34. 2010 AWA Whitepaper – © PCG Digital Marketing Page 33 Company Profiled Dealer e-Process Example Websites Source www.stlouisbuickdealers.com Advertised www.grossingerautoplex.com Advertised www.larryroesch.com Advertised www.serrausa.com Advertised www.jackiecoopernissan.com Advertised www.bmwinschererville.com Submitted www.grossingerkia.com Submitted www.grossingercitychevy.com Submitted www.cooperbmw.com Submitted www.lafontainecadillac.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure A Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.bmwinschererville.com Dealership Name BMW of Schererville BMW Dealer Schererville 1 BMW For Sale Schererville 1 BMW m3 Schererville 1 BMW of Schererville 1 BMW Schererville 1 BMW Service Schererville 1 BMW Tires Schererville 1 Used BMW Dealer Schererville 1 Used BMW m3 Schererville 1 Used BMW Schererville 1 BMW Cars Schererville 1 BMW Dealers Indiana 1 BMW Dealership Schererville 1 BMW Parts Schererville 1 BMW Oil Change Schererville 5 BMW x5 Schererville 5
  35. 35. Page 34 DealerFire DealerFire is a custom automotive web design and Internet marketing firm that caters specifically to the automotive industry. With a decade of experience, true industry knowledge, performance and innovation is born. From large automotive dealer groups to independent dealers, they have been providing custom automotive website solutions since 1999. DealerFire custom designs and search engine optimizes every aspect of their websites. DealerFire is results driven and their work speaks for itself. Above and beyond outstanding design and functionality, their core focus is customer support. DealerFire’s commitment to customer service is proven with each new custom website built. A qualified support technician, with no call centers or service ticket numbers, answers every call. DealerFire is not just a website provider, they offer a personalized approach to every auto dealer website, landing page, micro site, mobile site, and marketing campaign. DealerFire works closely with every client to ensure all needs are met. DealerFire provides services to some of the top dealers in the nation and are confident that their knowledge, insight, and experience will help any dealership succeed and distinguish itself from its competitors.
  36. 36. 2010 AWA Whitepaper – © PCG Digital Marketing Page 35 Company Profiled Dealer Fire Example Websites Source www.walshhonda.com Advertised www.broadwayautomotive.com Advertised www.voloautoexchange.com Advertised www.zimbrickfishhatcheryroad.com Advertised www.schmitbrosdodge.net Advertised www.pattypeckhonda.com Submitted www.ipacauto.com Submitted www.briggsdodge.com Submitted www.rochesterford.com Submitted www.hennessyfordstores.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure A Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.walshhonda.com Dealership Name Walsh Honda Honda Cars Macon 1 Honda Dealer Macon 1 Honda Dealership Macon 1 Honda Macon 1 Honda Oil Change Macon 1 Honda Parts Macon 1 Honda Service Macon 1 Walsh Honda 1 Used Honda Macon 2 Honda Accord Macon 4 Honda Civic Macon 4 Used Honda Civic Macon 4 Used Honda Dealer Macon 4 Honda Dealers Georgia 10 Honda Tires Macon >20 Honda For Sale Macon >20
  37. 37. Page 36 Dealer HD Dealer HD is an automotive website and online solutions provider serving clients nationwide. Located in Chicago’s southern suburbs, the Dealer HD team has over 100 years of combined automotive marketing experience. Dealer HD provides customizable dealer websites with the Real-time Inventory Management System (RIMS), a comprehensive tool that collects dealer leads, allows easy editing of website content, inventory modification, financing, service and parts coupon creation, social media management, and one click to support. Each of Dealer HD’s websites comes standard with features that make shopping for cars online as easy as possible. Dealer HD standard features include Build-A-Car and Car finder HD that are designed keep customers on-site even if they can’t find the vehicle they’re looking for and allows them to request information or visit the vehicle details page for complete vehicle information. To enhance dealerships’ online presence Dealer HD has developed additional tools to support the core website product. Hyper SEO: Using a hybrid of optimization techniques and coaching, Dealer HD helps dealers optimize their websites so they’re found in the searches they feel are most relevant to their business. Using National Partner Reach Local’s engine, Dealer HD provides both Keyword Search and Behavioral Display advertising, allowing dealerships to expand their keyword selection and get the most value from their investment. Utilizing the fully integrated Contact At Once live chat program, Dealer HD helps dealerships provide the same level of customer service online as on the lot. As one of the most popular forms of communication, Dealer HD has brought Texting into dealerships’ marketing mix as well as offering one-click to social media. Dealer HD features over 15 social bookmarking sites on each vehicle in a dealerships’ inventory allowing customers to post and bookmark right from the website. Websites and features aside, Dealer HD prides itself on customer service, assigning one dedicated account manager to each dealership account to provide personalized service, and continuously works on a quarterly development cycle to provide new features at no cost to clients.
  38. 38. 2010 AWA Whitepaper – © PCG Digital Marketing Page 37 Company Profiled Dealer HD Example Websites Source www.acura.rizzacars.com Advertised www.bmwoforlandpark.com Submitted www.bolingbrookmotors.com Advertised www.lombardtoyota.com Submitted www.planettoyotaonline.com Advertised www.schepelcadillac.com Submitted www.fordnr.rizzacars.com Submitted www.russdarrowtoyota.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure B Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.bmwoforlandpark.com Dealership Name BMW of Orland Park BMW of Orland Park 1 BMW For Sale Orland Park 1 BMW m3 Orland Park 1 BMW Oil Change Orland Park 1 BMW Parts Orland Park 1 BMW Service Orland Park 1 Used BMW Dealer Orland Park 1 Used BMW Orland Park 1 BMW Cars Orland Park 1 BMW Dealer Orland Park 1 BMW Dealership Orland Park 1 BMW Orland Park 1 BMW Tires Orland Park 2 Used BMW m3 Orland Park 7 BMW x5 Orland Park 9 BMW Dealers Illinois >20
  39. 39. Page 38 Dealer Impact Dealer Impact specializes solely in automotive website design through Dealer Impact Systems. Dealer Impact streamlines the communications between you and your customers with their Virtual Notification System, which automatically notifies customers when your inventory changes to suit their needs. Other automated features like E-Marketing and Newspaper clients assure that you will be able to keep customers informed of sales and rebates, allowing you to manage huge amounts of leads with ease. Innovations like the Video Generation System uses photographs of your cars and automatically renders them into videos, engaging customers and setting your website apart from the competition. With Digital Marketing CRM, all the components of Dealer Impact’s customer relationship marketing tools are easily accessible and adjustable to keep you in control of your communications. All websites come with SiteCast, which integrates all the features Dealer Impact Systems offers into a cohesive set of tools at the user’s disposal. To make sure your site gets noticed, Dealer Impact offers their Rank King Pro Search Engine Marketing package. By taking advantage of the latest SEO and PPC techniques Dealer Impact Systems will drive traffic to your website so you will see the ROI you desire. Results are easily tracked through Digital Marketing Machine, which monitors inbound and outbound traffic at each point of contact with the customer. The features offered at Dealer Impact Systems gives a unique approach to automotive marketing. Dealer Impact’s apples to apples guarantee means that you get the best website possible, for a price you can afford.
  40. 40. 2010 AWA Whitepaper – © PCG Digital Marketing Page 39 Company Profiled Dealer Impact Example Websites Source www.aagteam.com Advertised www.holmesauto.com Advertised www.rosevilletoyota.com Advertised www.nyhyundai.com Advertised www.hensonfamilydealerships.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure B Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.nyhyundai.com Dealership Name Garvey Hyundai Garvey Hyundai 1 Hyundai Dealer Queensbury 1 Hyundai Dealership Queensbury 1 Hyundai For Sale Queensbury 1 Hyundai Parts Queensbury 1 Hyundai Queensbury 1 Hyundai Service Queensbury 1 Hyundai Sonata Queensbury 1 Used Hyundai Dealer Queensbury 1 Used Hyundai Queensbury 1 Hyundai Cars Queensbury 1 Hyundai Tires Queensbury 2 Hyundai Genesis Queensbury 3 Used Hyundai Sonata Queensbury 3 Hyundai Dealers New York >20 Hyundai Oil Change Queensbury >20
  41. 41. Page 40 DealerPeak DealerPeak was founded in 1999 with the goal of providing Automotive Dealerships better technology solutions at lower costs while providing superior results. DealerPeak is headquartered in Portland, Oregon with hundreds of dealer clients throughout the United States. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows dealers to reduce the number of vendors they deal with and drive cost out of their business. DealerPeak’s mission is to provide automotive dealers with real value solutions that increase the bottom line and streamline operations. Products include Personalized Dealer Websites, Advanced CRM, Lead Management, Desking Solutions and a revolutionary new platform to allow Dealers and Consumers to negotiate the vehicle transaction entirely On-line. DealerPeak is aware of the power of social networking and has launched a Facebook Inventory application that allows DealerPeak dealers to display their new and used inventory on a Facebook fan page, with President Jock Schowalter commenting “With more than 400 million users on Facebook, it is one of the most popular sites on the internet. Our dealers rely on us to keep them on the bleeding edge of the ever-changing marketing strategies available. We see social media marketing strategies as an important addition to the Dealer’s overall marketing mix. Making real time inventory available to Facebook users is a no-brainer for any dealer trying to leverage social media results.” DealerPeak also has a separate division for its On-line Negotiation Product called WideStorm, which allows customers to negotiate buying a car online instead of having to travel to the dealership and go face-to-face with a salesman.
  42. 42. 2010 AWA Whitepaper – © PCG Digital Marketing Page 41 Company Profiled Dealer Peak Example Websites Source www.beavertonvolvo.com Advertised www.williamsonhonda.com Submitted www.westliefm.com Advertised www.wickstromchevrolet.com Advertised www.herzogmeier.com Advertised www.kendallauto.com Researched www.tonkin.com Submitted www.dickhannah.com Submitted www.kendallautoalaska.com Submitted www.broadwaytoyota.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions N Quality of Inventory Titles B Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.herzogmeier.com Dealership Name Herzog-Meier Used Volvo Beaverton 1 Used Volvo Dealer Beaverton 1 Used Volvo s40 Beaverton 1 Volvo Beaverton 1 Volvo Cars Beaverton 1 Volvo Dealer Beaverton 1 Volvo Dealers Oregon 1 Volvo Dealership Beaverton 1 Volvo Parts Beaverton 1 Volvo s40 Beaverton 1 Volvo Service Beaverton 1 Volvo xc60 Beaverton 1 Volvo Oil Change Beaverton 6 Volvo Tires Beaverton 9 Volvo For Sale Beaverton >20
  43. 43. Page 42 Dealer Specialties Dealer Specialties, a division of Dominion Dealer Solutions, is the nation’s largest provider of inventory management, photo and video collection services. For dealers needing full-service inventory management, Dealer Specialties employs over 600 field technicians located in 48 states to service nearly 7,000 automobile dealerships. Each month, their technicians physically view and collect data on more than 700,000 used vehicles. For dealers needing self-service inventory management, Dealer Specialties offers category-leading web-based solutions. These online solutions allow dealers to capture their own photos and videos. With either self-service or full-service solutions, the detailed vehicle data, photographs and videos are sent electronically to the industry’s most extensive network of destinations including dealer websites, OEM sites, as well as third-party destinations including Cars.com, eBay, Craigslist, AutoTrader.com and many others. Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Websites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at http://www.DominionDealerSolutions.com . Dominion Enterprises is a marketing services company serving the automotive, enthusiast and
  44. 44. 2010 AWA Whitepaper – © PCG Digital Marketing Page 43 Company Profiled Dealer Specialties Example Websites Source www.jonrankinautosales.com Researched www.phoenixmercedesbenz.com Researched www.pinnacleautosales.com Researched www.sarasotacertifiedcars.com Researched www.brucelaniermotorsinc.com Researched www.midwestmotorsplainwell.com Researched Website Architecture Grades Unique Inventory Titles N Unique Inventory META Descriptions N Quality of Inventory Titles C Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.phoenixmercedesbenz.com Dealership Name Phoenix Motor Company Mercedes - Benz Cars Phoenix 1 Mercedes - Benz Dealership Phoenix 1 Used Mercedes - Benz Phoenix 1 Mercedes - Benz Dealer Phoenix 1 Mercedes - Benz Phoenix 1 Phoenix Motor Company 1 Mercedes - Benz Service Phoenix 2 Mercedes - Benz Parts Phoenix 2 Mercedes - Benz E-Class Phoenix 5 Used Mercedes - Benz C-Class Phoenix 7 Mercedes - Benz C-Class Phoenix 8 Mercedes - Benz Oil Change Phoenix 8 Mercedes - Benz For Sale Phoenix 8 Mercedes - Benz Tires Phoenix >20
  45. 45. Page 44 DealerTrend DealerTrend, Inc. based in Reno, Nevada is a marketing and technology company providing auto retailers with highly effective car dealership websites, search engine optimization, and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing programs DealerTrend builds automotive retail websites custom designed for you and your dealership to sell more cars. As consumers and dealers become more Internet savvy you need a company that focuses on results and quality first and foremost. DealerTrend’s goals as an automotive website provider are to create high quality websites that portray a dealership's image while keeping the dealership in the know with DealerTrend’s newsletters and blog. DealerTrend generates free traffic from Search Engines using SEO standards that stand the test of time, creating high conversion rates by maintaining exceptional usability standards and captivating calls to action. You can market and integrate your dealership’s inventory online with DealerTrend's E- Marketing tools and Dynamic Automotive SEO software. DealerTrend's advanced automotive marketing software and websites can manage your inventory and social networking efforts, saving you valuable time and resources. DealerTrend also offers an Automotive WordPress Website plugin; Get a high quality professional car dealership websites that portray your dealership's image.
  46. 46. 2010 AWA Whitepaper – © PCG Digital Marketing Page 45 Company Profiled Dealer Trend Example Websites Source www.winkelmotorsfactory.com Advertised www.jwford.com Advertised www.earnhardthonda.com Advertised www.renotoyota.com Advertised carsonnissan.hawk.dealertrend.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure B Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.renotoyota.com Dealership Name Reno Toyota Reno Toyota 1 Toyota Cars Reno 1 Toyota Dealer Reno 1 Toyota Dealership Reno 1 Toyota Parts Reno 1 Toyota Reno 1 Used Toyota Dealer Reno 1 Used Toyota Reno 1 Toyota Service Reno 1 Toyota Camry Reno 2 Toyota Corolla Reno 2 Toyota Dealers Nevada 4 Toyota Oil Change Reno 7 Toyota For Sale Reno >20 Toyota Tires Reno >20 Used Toyota Camry Reno >20
  47. 47. Page 46 Dealer.com Dealer.com helps auto dealers and manufacturers market to potential customers by building websites and integrated solutions that together drive the industry’s most comprehensive and effective online marketing platforms. These platforms significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability. Today, Dealer.com is working with 80% of the top 125 dealer groups, recognized by Automotive News. Dealer.com websites are built from the ground up to be search engine-friendly for Google and other sites and its paid search solutions are the most effective in the industry. The company’s leadership in these areas has been confirmed by several third-party studies. Customer service is another key to Dealer.com’s success. Every customer is assigned a dedicated account manager, and the company consistently maintains a 2:1 ratio of outbound vs. inbound calls. In addition, through its large and growing investment in R&D, Dealer.com continues to offer customers innovative products that provide substantial returns on investment. At a time when many technology companies are outsourcing work to other countries, Dealer.com strongly believes in the value of in sourcing. With over 350 employees currently in Burlington, Vermont, the company recently announced plans to add 200 more jobs by the end of 2011.
  48. 48. 2010 AWA Whitepaper – © PCG Digital Marketing Page 47 Company Profiled Dealer.com Example Websites Source www.longotoyota.com Submitted www.heubergermotors.com Submitted www.yonkershonda.com Submitted www.acuraofglendale.com Submitted www.baytownford.com Submitted www.darcars.com Submitted www.abcnissan.com Submitted www.walserhonda.com Advertised www.dellapbg.com Advertised www.suburbancollection.com Advertised Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure A Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.heubergermotors.com Dealership Name Heuberger Motors Heuberger Motors 1 Subaru Cars Colorado Springs 1 Subaru Parts Colorado Springs 1 Subaru Service Colorado Springs 1 Used Subaru Colorado Springs 1 Used Subaru Dealer Colorado Springs 1 Subaru Colorado Springs 1 Subaru Dealer Colorado Springs 1 Subaru Dealership Colorado Springs 1 Subaru Outback Colorado Springs 1 Subaru Forester Colorado Springs 2 Subaru For Sale Colorado Springs 2 Subaru Tires Colorado Springs 4 Subaru Oil Change Colorado Springs 4 Used Subaru Outback Colorado Springs 5 Subaru Dealers Colorado 5
  49. 49. Page 48 DealerOn Car dealerships that use DealerOn’s automotive online marketing solution sell more cars, more often, for less money than ever before. DealerOn drives more qualified traffic to your Car Dealer Websites, getting a higher percentage of this traffic to convert into leads, and helping your dealership turn more of these leads into showroom visits. Additionally, they offer inclusive auto dealers website reporting features and best customer service. DealerOn designs each product to focus on maximizing car dealers’ leads (through SEO and SEM), conversion, and sales, helping auto dealers spend their time closing deals and not managing their Internet marketing efforts. DealerOn envisions becoming the first company to integrate a true transact online model of business for the automotive industry. For consumers who would like to purchase a car just as easily as they purchase a computer, book, or movie, DealerOn will provide the solution to enable it. The Internet revolution is here and is already moving into "Web3.0". Interactivity, real- time data, and global accessibility are the only way a customer wants to experience the web. Car consumers will drive the experience or they will go somewhere else just as easily as clicking their mouse. Dealerships, through the use of a fully interactive platform will be able to attract, convert, and retain this new breed of consumers in a way that provides great value to both parties. Innovation coupled with vision gives birth to a new paradigm for an industry struggling to evolve. Dealers who do will become more profitable and their consumers will be more satisfied. DealerOn and its partners are building this brave new world every day. Adaptability and vision are qualities that will determine who will be part of this world. Revolutions don't wait for anyone, especially not one built on light speed. The decisions your dealership makes now will determine its very survival.
  50. 50. 2010 AWA Whitepaper – © PCG Digital Marketing Page 49 Company Profiled DealerOn Example Websites Source www.freysinger.com Advertised www.universitydodge.com Advertised www.universityparkaudi.com Advertised www.northwestdodge.com Advertised www.goodsonacura.com Submitted www.harechevy.com Submitted www.jimcolemaninfiniti.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure B Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.universityparkaudi.com Dealership Name University Park Audi Audi A4 Dallas 1 Audi Cars Dallas 1 Audi Dallas 1 Audi Dealers Texas 1 Audi Parts Dallas 1 Audi Q5 Dallas 1 Audi Service Dallas 1 Audi Tires Dallas 1 Used Audi Dallas 1 Used Audi Dealer Dallas 1 Audi Dealer Dallas 1 Audi Dealership Dallas 1 University Park Audi 1 Audi For Sale Dallas 2 Audi Oil Change Dallas 2 Used Audi A4 Dallas 4
  51. 51. Page 50 Dominion Dealerskins Dealerskins, a division of Dominion Dealer Solutions and leader in automotive dealer web services, has been building custom dealer websites since 2000. The company’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs. Dealerskins is a part of Dominion Dealer Solutions, giving Dealerskins the resources to be a company that's there for you through every step of the sales cycle, from lead generation, customer relationship management and data management; to web design and hosting services. With a staff of industry leaders that stay on top of the trends, Dealerskins remains focused on developing beautiful automotive websites and integrated web tools designed to optimize the car shopper’s experience and deliver more quality leads to car dealers, all backed by attentive customer support and service. Dealerskins develops automotive dealership websites with a level of customization, providing a one-of-a-kind experience and a one-of-a-kind website for each dealership. In addition to building SEO-friendly websites that are both powerful and easy to use, Dealerskins provides a full range of internet solutions and customer-centric products for automotive dealers, including search engine marketing and optimization, inventory control, internet lead management tools and online coupon builders. Recent product additions include mobile optimized inventory listings that can be delivered through mobile sites directly to shoppers’ smart phones and the most robust, full-text search option in the industry. Dealerskins stands out as an industry-renowned expert for automotive web solutions, backed by unparalleled, best-in-class customer support.
  52. 52. 2010 AWA Whitepaper – © PCG Digital Marketing Page 51 Company Profiled Dealer Skins Example Websites Source www.grandledgeford.com Advertised www.viti.com Advertised www.metroinfiniti.com Advertised www.familyford.com Advertised www.tomsmithford.com Advertised www.johnrobertstoyota.com Submitted www.audiraleigh.com Submitted www.deaconjoneskia.com Submitted www.volvoofthetriad.com Submitted www.vincentmazda.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure A Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.grandledgeford.com Dealership Name Grand Ledge Ford Ford F-150 Grand Ledge 1 Ford Oil Change Grand Ledge 1 Ford Tires Grand Ledge 1 Used Ford Dealer Grand Ledge 1 Used Ford Grand Ledge 1 Ford Cars Grand Ledge 1 Ford Dealer Grand Ledge 1 Ford Dealership Grand Ledge 1 Ford Grand Ledge 1 Ford Service Grand Ledge 1 Grand Ledge Ford 1 Used Ford F-150 Grand Ledge 1 Ford For Sale Grand Ledge 2 Ford Parts Grand Ledge 3 Ford Dealers Michigan >20 Ford Fiesta Grand Ledge >20
  53. 53. Page 52 eBizAutos eBizAutos is a provider of Dealer Websites, Automotive Internet Marketing, and Dealer Marketing Software for the automotive industry. Thousands of franchise and independent car dealerships use eBizAutos either as their primary website marketing solution or as a cost-effective solution for generating qualified leads from sources not provided by their current website provider. Two of the nation’s largest and most successful dealer groups, Penske and Hendrick, use eBizAutos as their preferred partner for websites and Internet marketing. eBizAutos clients reach a larger audience of in-market shoppers via their fully-managed marketing services and integrated dealer marketing tools. Fully-Managed Internet Marketing Solutions, Search Engine Optimization (SEO); Paid Search (Google Adwords and Bing PPC); Display Advertising (Google Display Network); Classifieds Marketing (Hundreds of Paid, Free, and OEM sites); Craigslist; eBay Motors (eBay Local Classifieds); Local Advertising (Google Places, Yelp, CitySearch, and more…) eBizAutos clients convert more visitors into leads with websites, content, and design optimized for engagement and conversion. Dealerships moving their website domain over to eBizAutos from another provider often experience up to a 100% increase in key website engagement metrics such as time on site, views per visit, bounce rate, and completed web actions. eBizAutos’ services include: Dealer Website Products and Services: Custom Dealer Websites; Optimized Template Dealer Websites; SEO Architecture and Managed SEO Services ; Advanced New and Used Inventory Search with Media-Rich Display; Specials and Coupons ; Mobile Websites with Inventory and Specials; Automated and Custom Inventory Video; Continual R&D for Optimized Engagement and Conversion The ideal dealer marketing solution is one that provides the best results with the least amount of effort. eBizAutos makes it easy for car dealers to sign-in and quickly complete the most important tasks associated with Internet marketing, conversion, and lead generation results.
  54. 54. 2010 AWA Whitepaper – © PCG Digital Marketing Page 53 Company Profiled eBizAutos Example Websites Source www.phillong.com Advertised www.victoryautomotivegroup.com Advertised www.theautobarn.com Advertised www.gebauto.com Advertised www.crossroadcars.com Advertised Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles B Quality of Inventory URL Structure C Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.phillong.com Dealership Name Colorado Springs Mercedes Benz Mercedes Benz Cars Colorado Springs 1 Colorado Springs Mercedes Benz 3 Mercedes Benz Colorado Springs 3 Mercedes Benz Dealer Colorado Springs 3 Mercedes Benz Dealership Colorado Springs 3 Mercedes Benz E-Class Colorado Springs 3 Mercedes Benz Service Colorado Springs 3 Used Mercedes Benz Colorado Springs 3 Used Mercedes Benz Dealer Colorado Springs 3 Mercedes Benz Parts Colorado Springs 3 Used Mercedes Benz C-Class Colorado Springs 4 Mercedes Benz Dealers Colorado 6 Mercedes Benz C-Class Colorado Springs 7 Mercedes Benz For Sale Colorado Springs >20 Mercedes Benz Oil Change Colorado Springs >20 Mercedes Benz Tires Colorado Springs >20
  55. 55. Page 54 eCarList eCarList provides web-based inventory management, distribution, and marketing services to leading franchise and independent automotive dealerships Nationwide. The original software platform was built solely as an inventory management and distribution tool. Designed by a world-renown independent online retailer, the software was initially intended for private use. In 2006, based on the software’s intuitiveness, all-inclusive pricing analytics and industry demand, eCarList was founded with the objective of mass-marketing the product to any independent or franchise dealer with the intent on increasing its online presence. After just 3 years of continued innovation, eCarList’s comprehensive product lineup now includes a robust Inventory Management tool, Vehicle Pricing Analytics, Award-Winning Custom Websites, Full-Service Online Marketing Services including Search & Behavioral Marketing, Managed Chat, Video Mobile Websites and a brand new mobile application that allows dealers to conduct real-time vehicle pricing research and manage inventory. eCarList has just recently released its newest addition to their product lineup, TrueTarget Mobile, quoted by President and CEO Len Critcher as being “an industry- changing mobile appraisal, pricing, and inventory management iPhone application”. TrueTarget offers all the cool features such as VIN scanner, vehicle quick adds, integrated photo management, and real-time competitive views, but TrueTarget Mobile is the only application to retrieve both Retail and Wholesale values and incorporate them with data such as Market Days Supply, Price Variance, and Target – all of which empower the buyer with the most current and accurate market data available. Headquartered in Dallas, Texas, eCarList is privately held, and an eBay Motors Preferred Provider.
  56. 56. 2010 AWA Whitepaper – © PCG Digital Marketing Page 55 Company Profiled eCarlist Example Websites Source www.platinummotorcars.net Advertised www.lotusofaustin.com Advertised www.chicagomotorcars.com Advertised www.butlermax.com Advertised www.chicagocarsdirect.com Advertised www.ecarone.com Advertised www.parkplacetexas.com Submitted www.thinkewing.com Submitted www.toyotaofplano.com Submitted www.beverlyhillsporsche.com Submitted www.fowlertoyota.com Submitted Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure C Quality of Static Page Titles B Local Search Testing SERP Rank Domain Tested www.lotusofaustin.com Dealership Name Lotus of Austin Lotus Austin 1 Lotus Cars Austin 1 Lotus Dealership Austin 1 Lotus of Austin 1 Lotus Parts Austin 1 Lotus Dealer Austin 1 Lotus Dealers Texas 2 Lotus Elise Austin 2 Lotus Service Austin 2 Used Lotus Dealer Austin 2 Lotus Tires Austin 2 Used Lotus Austin 4 Lotus Oil Change Austin 4 Lotus For Sale Austin 8 Used Lotus Elise Austin 9 Lotus Evora Austin 12
  57. 57. Page 56 Fresh Input Fresh Input Design is a full service Web Solutions Company based in the Seattle Metro area of the Northwest. But don't let their location fool you. Fresh Input works with companies all over the country. Fresh Input provides not only the custom designs for your website but they work on the nuts and bolts of the project too! If you’re looking for design, search engine optimization (SEO), search engine marketing (SEM) or E-Commerce for your business solution needs Fresh Input believes their creative and technological experience can provide you with an innovative website that you'll be calling a winner! Over the last several years Fresh Input has been working hard to bring the latest in web technologies and captivating web design to their clients. Fresh Input works with their clients to help them effectively communicate their online business message and brand. By providing our clients solutions to their online business needs Fresh Input has helped them establish a successful online business presence. Fresh Input is committed to giving their clients not only great service but a great product they can be proud of and feel good about showing off to their friends and business associates. By focusing on the details of everything from the design of your website to the marketing of your message, Fresh Input truly believes they can help your company capture the audience it deserves. Fresh Input’s goal is simply to provide innovative solutions while having an honest approach to give their clients the edge needed in the online market place. Fresh Input is a company passionate about web design, development and search engine marketing, they look to provide the right solution for every challenge and believe in building lasting relationships with their clients while seeking every opportunity to exceed expectations.
  58. 58. 2010 AWA Whitepaper – © PCG Digital Marketing Page 57 Company Profiled Fresh Input Example Websites Source www.jimgloverchevy.com Advertised www.fowlervw.com Advertised www.davidstanleydodge.com Advertised www.centurychevy.com Advertised www.evergreenford.com Advertised Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions N Quality of Inventory Titles C Quality of Inventory URL Structure A Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.jimgloverchevy.com Dealership Name Jim Glover Chevrolet Chevy Cars Tulsa 1 Chevy Dealer Tulsa 1 Chevy Dealership Tulsa 1 Chevy Parts Tulsa 1 Chevy Service Tulsa 1 Chevy Tulsa 1 Jim Glover Chevrolet 1 Used Chevy Tulsa 1 Used Chevy Volt Tulsa 1 Chevy Volt Tulsa 2 Chevy Impala Tulsa 4 Used Chevy Dealer Tulsa 4 Chevy Oil Change Tulsa 5 Chevy Dealers Oklahoma 5 Chevy Tires Tulsa 9 Chevy For Sale Tulsa >20
  59. 59. Page 58 Higher Turnover Higher Turnover specializes in working with small dealerships, and they know that small dealers usually need more than what other companies offer. They provide high value for websites and internet marketing and also provide education on how to make the most of your site. Higher Turnover understands that as a small dealer you probably don’t have an “internet department” like the bigger guys and that you have a limited advertising budget. This is exactly where Higher Turnover can help. Their software was developed from the ground up with one thing in mind: most car guys aren’t computer guys. Get a car listed in seconds and have it appear on your website instantly, even if turning your computer on is a challenge. Vehicles can be loaded on your website literally within seconds. Enter a VIN, set your price, and click a button. Your vehicles are automatically sent to 3rd party sites you use such as Autotrader.com so you only enter the vehicle once, in one spot. Spend your time selling cars, not listing them. In addition to the 3rd party classified sites you already use, Higher Turnover sends your vehicles to hundreds of other sites for shoppers to find. More exposure means more sales, period. Higher Turnover continually tweaks your site and makes recommendations for content so your dealership website is indexed by the major search engines and competitive with relevant keyword searches. Higher Turnover clients frequently rank higher than larger dealerships paying 3rd party companies for SEO services. One small decision can change your business forever.
  60. 60. 2010 AWA Whitepaper – © PCG Digital Marketing Page 59 Company Profiled Higher Turnover Example Websites Source www.bestbuymotorsllc.com Advertised www.shorelineautocenter.com Advertised www.wannerford.com Advertised www.wadsworthmotorcars.com Advertised www.texasbestpreowned.com Advertised Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure B Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.wadsworthmotorcars.com Dealership Name Wadsworth Motorcars Inc. Used Cars Dealer Wadsworth 1 Used Cars Wadsworth 1 Wadsworth Motorcars 1 Pre-Owned Trucks Wadsworth 1 Used Trucks Wadsworth 1 Pre-Owned Cars Wadsworth 1 Used Cars Dealership Wadsworth 2 Used Cars For Sale Wadsworth 2 Used Cars Dealers Ohio >20
  61. 61. Page 60 izmocars izmocars was founded on a simple principle - Content is King. From 2002 onwards, izmocars has created some of the most compelling Interactive Media content for the automotive industry, transforming the face and feel of thousands of dealer websites around the world. izmocars content has not only given rise to a suite of innovative products but also a company that today, provides a tightly integrated online solution suite for automotive retail. Their mission is to develop innovative solutions that create new paradigms to solve old problems. izmocars has grown both organically and through strategic acquisitions, while their product suite has evolved to include: iConsult, a Sales Performance Coaching Program and iCRM, a Full Suite Customer Relationship Management Solution. Proof of izmo’s inventiveness lies in their creation of: interactive media virtual tours for automotive retail, organic online marketing for automotive dealerships, AddOnAuto, an online accessories sales solution for dealers, izmoReader, and a digital publishing platform for newspapers. izmocars’ core beliefs are shared and strengthened by 300+ dedicated members of the izmo family, whose common goal of excellence and pride in their products has helped them grow from a small start-up with one office to a global company with three offices in the US, studios in Long Beach, CA and Brussels, Europe, and a global delivery center in India.
  62. 62. 2010 AWA Whitepaper – © PCG Digital Marketing Page 61 Company Profiled Izmo Cars Example Websites Source www.citychevrolet.com Submitted www.rickcase.com/davie-honda Submitted www.suntoyota.com Submitted www.hendrickbmw.com Submitted www.expresswaytoyota.com Submitted www.potamkinsouthhyundai.com Researched www.hondacity-cny.com Researched www.northcalhyundai.com Researched www.ednapleton.com Researched www.worldcarkiaonline.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure C Quality of Static Page Titles A Local Search Testing SERP Rank Domain Tested www.potamkinsouthhyundai.com Dealership Name Potamkin South Hyundai Potamkin South Hyundai 1 Hyundai Dealership Miami 2 Hyundai Dealer Miami 3 Hyundai Parts Miami 5 Hyundai Cars Miami 5 Hyundai Miami 5 Hyundai Service Miami 7 Used Hyundai Miami 13 Used Hyundai Dealer Miami 16 Hyundai Dealers Florida >20 Hyundai For Sale Miami >20 Hyundai Genesis Miami >20 Hyundai Oil Change Miami >20 Hyundai Sonata Miami >20 Hyundai Tires Miami >20 Used Hyundai Sonata Miami >20
  63. 63. Page 62 Jazel Auto In today’s crazy economic environment, you need to work with an online marketing partner with a superior technology specifically designed to help your prospects easily find your car dealer website on Google, Yahoo and MSN so you have the opportunity to convert more browsers to buyers. Jazel’s years of automotive marketing experience and approach of aligning with their customer’s best interest have lead them to center their company’s DNA around three primary pillars. These three pillars are the foundation and guiding force of their company. Continual Improvement is found in Jazel’s on-going commitment to innovation and drive to have the best car dealer website solution in the automotive industry. Jazel’s Mission Statement is to make the impossible possible, the possible easy and the easy elegant. Simply put, Jazel lives and dies by the success and satisfaction of their customers. Jazel knows this and creates a culture that understands the importance of helping their customers. Jazel shares a simple philosophy with each of their customer service team members: The customer isn’t always right, but the customer is ALWAYS the customer. What this means is that Jazel’s staff doesn’t only do what they are asked, but also help customers to make decisions that have their best interests in mind. Jazel is not in the business of selling websites to car dealerships. Jazel is in the business of selling cars (financing, parts, service, etc.) to consumers on behalf of their dealers. Continually focusing and building solutions that engage consumers will lead to more opportunity for your auto dealership to convert the online opportunities to sales. Jazel’s focus on the consumer is the driving force behind their innovation.
  64. 64. 2010 AWA Whitepaper – © PCG Digital Marketing Page 63 Company Profiled Jazel Auto Example Websites Source performanceautogroup.jazel.net Researched www.metronissanmontclair.com Researched www.palmspringsmazda.com Researched www.frontierinfiniti.com Researched www.5starford.com Researched Website Architecture Grades Unique Inventory Titles Y Unique Inventory META Descriptions Y Quality of Inventory Titles A Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.metronissanmontclair.com Dealership Name Metro Nissan Montclair Metro Nissan Montclair 1 Nissan Altima Montclair 1 Nissan Oil Change Montclair 1 Nissan Parts Montclair 1 Nissan Service Montclair 1 Nissan Tires Montclair 1 Used Nissan Dealer Montclair 1 Used Nissan Montclair 1 Used Nissan Rogue Montclair 1 Nissan Cars Montclair 2 Nissan Dealer Montclair 2 Nissan Dealership Montclair 2 Nissan For Sale Montclair 2 Nissan Montclair 2 Nissan Rogue Montclair 2 Nissan Dealers California >20
  65. 65. Page 64 K3 Automotive K3 Automotive is a growing company looking to help independent used car dealers move their inventory and see cars faster and make profit by listing their cars on some of the most popular websites for searching inventory. K3 Automotive has data feeds to all of the large inventory management sites such as AutoTrader.com, Cars.com, Craigslist.com, Ebaymotors.com, CreditAceptance, AutoMart.com, AutoExtra .com, theCIADANetowrk.com, and Ace Motor Acceptance. K3 Automotive also provides solutions to Window Stickers and Custom dealership Window Stickers, Custom Dealership Websites for your own personal dealership website, offsite data storage, DDS to back up your most important files on your computer, which include your dealer management software database, and teaching Carolina Dealers the Ins and Outs of the car business by teaching a one day class to new car dealers that are in the used car business for the first time. Dealer101.com can provide more information. In summation, K3 Automotive specializes in providing advanced technical solutions to independent car dealers and used car dealerships. K3 specializes in solutions that can help drive your dealership forward and sustain success. Feed your inventory to many of the most popular online marketing websites out there. With K3 Automotive uploading your vehicles to other marketing websites is AUTOMATIC. Don't worry about clicking or remembering to update your listings, the K3 Webupload Program takes care of that automatically.
  66. 66. 2010 AWA Whitepaper – © PCG Digital Marketing Page 65 Company Profiled k3 Automotive Example Websites Source www.665cars.com Advertised www.cannonautoretailer.com Advertised www.odellsautosales.com Advertised www.classicautorides.com Researched www.goautoconnection.com Researched Website Architecture Grades Unique Inventory Titles N Unique Inventory META Descriptions N Quality of Inventory Titles C Quality of Inventory URL Structure C Quality of Static Page Titles C Local Search Testing SERP Rank Domain Tested www.odellsautosales.com Dealership Name Odells Auto Sales Odells Auto Sales 2 Used Cars High Point >20 Used Cars Dealer High Point >20 Used Car Dealers North Carolina >20 Used Car Dealership High Point >20 Used Cars For Sale High Point >20 Used Cars High Point >20 Used Trucks High Point >20 Pre-Owned Cars High Point NC >20

×