5. Page 4
About The Awards
The 2010 Automotive Website Awards
(AWA) recognize outstanding companies that
serve the automotive industry.
This year, PCG Digital Marketing will present
awards of distinction for website design,
technology and search marketing
The expanded list of categories is in
response to industry demand for an
independent, thoughtful review of technology
platforms that car dealers rely on to operate
a successful business.
PCG Digital Marketing originally presented an award based on Automotive Search
Marketing Architecture, which was known as the ASMA Awards. PCG’s expertise in
digital marketing and search engine optimization strategies for the automotive industry
gave them the confidence to create a new process to review and judge automotive
PCG took the risk and hoped that the industry would embrace the candid feedback they
provided in their research report that accompanied the awards. Their efforts were
rewarded for taking that risk with a groundswell of productive dialogue between
companies that serve the automotive community.
Last year, some of the companies that did not win an award asked for clarification on
our review criteria and we provided advice freely. The existence of the AWA has
accelerated innovation and has raised the bar for the core requirements needed in
automotive websites for digital marketing.
This year, we expanded the award categories to include design. We updated the AWA
review process with additional channels of feedback to determine design winners. We
created a survey process, which allows us to collect data on a series of questions
pertinent to the awards from consumers and members of the automotive community.
In 2011, the survey process will be significantly expanded to measure an even larger
sample of consumers and automotive industry members.
7. Page 6
Open Letter From Brian Pasch
The 2010 AWA could not have been possible without the assistance of
the great team of professionals at PCG Digital Marketing and the
support of the automotive community.
I would like to especially thank Carrie Hemphill, Melanie Ferrato,
Andrew Schmitt, Matt O’Such, Kristen Chiarello, and Andrew Talcott for
assisting me with this massive project.
A round of applause also goes to the dedicated employees of the automotive industry
that have worked so hard this year to improve their digital marketing platforms. I was
impressed with the number of talented design and technical professionals behind the
products that we reviewed this year and what they have been able to accomplish.
Over the course of the past year, I have had the opportunity to answer questions
regarding last year’s study and specifically how each platform was scored. Our
collaboration was provided willingly and without charge to assist all automotive website
companies to better serve car dealers. This type of open dialogue is what the
automotive community needs to accelerate advances in website technology.
One of the areas that the automotive community needs to unite on is the creation of a
new ADF specification. The current ADF 1.0 specification was designed in 2000 and its
purpose was to define how data is passed between different software products. The
industry needs an updated file format, with expanded data fields for service, finance,
search marketing, and web analytics so dealers can pass more information from lead
forms into multi-vendor CRM and sales analysis tools.
Dealers seeking to measure the effectiveness of their digital marketing investments
need to support a new ADF specification. A new specification will be part of a solution
that will provide detailed ROI reporting on all their digital marketing activities.
I hope you find this 2010 AWA whitepaper helpful in researching and selecting your next
website platform and related technologies. I congratulate all dealers who are reading
this publication since it is a direct reflection of your willingness to engage in world of
Brian Pasch, CEO
PCG Digital Marketing
9. Page 8
About The Website Selection Process For Search Marketing
The data charts across from the vendor profile pages in the preceding section display
some of the factors we considered in selecting winners for Search Marketing. There are
some basic guidelines for consideration that we would like to clarify since the data
charts are a fraction of the matrix we use to select our winners.
What complicates selecting winners is the lack of uniform cooperation from members of
the automotive website design community. PCG Digital Marketing advertised the AWA
application process, as well as directly contacting website companies seeking their
interest in cooperating in the review process.
The website companies that refused to cooperate forced us to collect and analyze
websites that were listed on the company website as case studies or clients. In cases
where client examples were not listed on the corporate website, we found dealer
websites by doing a search on the website company name.
In the end, we had three types of websites included in the Search Marketing review
Submitted – Website company sent us the dealer website for consideration.
Advertised – Website company listed the dealer website as a client on their
Researched – PCG review team found the website by searching for the
website company name.
As part of the review process, websites other than those submitted by vendors are
always researched and reviewed. This prevents a website company from gaming the
system and creating five special websites for the review process.
There is also an argument to make that some website companies just provide a base
platform and it's up to the dealer to optimize the website for search. Car dealers do not
have the training to complete an on-site SEO review. Website vendors need to provide
that service or partner with companies that do.
If neither are done and the sites we review have duplicate page titles, META
descriptions, or unfriendly inventory URL designs, they will never get past our initial
review criteria. We firmly contend that search engine friendly websites must be a
standard in the industry. Those companies that ignore that criteria will continue to lose
11. Page 10
2010 AWA Award Categories
AWA For Search Marketing
The 2010 Search Marketing awards are structured in three
Phoenix Awards – Representing website companies
that have released an impressive redesign of their
website technology that will result in significant upside
performance, features and functionality to their
customers. Phoenix award winning platforms will be
a force to be reckoned with in 2011.
Peak Performance – Representing website companies that have the search
marketing architecture and feature set that will provide their clients with a
strong competitive advantage online. Peak Performance winners are
members of an elite group, which represent platforms that will enable dealers
to create an unfair competitive advantage in their local markets.
Pinnacle Platform – The Pinnacle award is the highest recognition we
provide in the AWA Search Marketing category. The companies receiving this
award have designed and delivered search compliant websites that stood
above their peers.
Pinnacle Platform winners deliver outstanding digital marketing platforms for
car dealers and show an unprecedented attention to detail in live production.
These automotive platforms reached the pinnacle for scoring in our AWA
benchmarks and live testing, which demonstrates that these companies
practice what they preach.
13. Page 12
Ordering Additional Copies of This Whitepaper
We encourage members of Trade Associations, State Automotive Dealer Associations
and 20 Group Moderators to consider ordering copies of this whitepaper for distribution
at your upcoming meetings and conferences.
If you would like to print copies yourself, you can download the PDF from
www.automotivewebsiteawards.com or you can arrange for copies to be printed and
drop shipped to your meeting.
For printed copies of this whitepaper, contact Carrie Hemphill at 732-450-8200 ext. 2,
for pricing based on quantities you would like to print.
Referencing This Whitepaper
When referring to this whitepaper, we ask that you utilize the link to the full PDF
document on the official website. Please do not upload a copy of the whitepaper to your
own website. This will allow us to make any typographical edits that are reported and
also measure the readership of the whitepaper.
Special Versions of The AWA Report
Winners of a 2010 AWA can request a customized PDF highlighting their specific
awards pages and related articles. Winning companies should contact Carrie Hemphill
at 732.450.8200 ext. 2 for additional details.
Contacting Us By Mail:
PCG Digital Marketing
45 W River Rd
Rumson, NJ 07760
15. Page 14
BZ Results, part of the ADP Dealer Services family of
companies, develops digital solutions for dealerships that
are simple to use and simple for your customers to use.
Their integrated products help dealers: Attract prospects,
Convert more often, Transact quickly and, Retain
customers for life.
In the past it took many vendors across many
solutions to create your Total Digital Solution. Today,
BZ Results is the only provider of a single vendor,
comprehensive solution designed to keep you on the
leading edge of the online business.
Your online customers are more sophisticated and
expect more from your website than ever before. They also expect your dealership to be
highly connected. They expect your website to provide more information and more
capability than ever, enabling them to do business in a way that's most convenient and
satisfying for them.
Think about it... your customers want to take themselves deeper into the sales cycle
online. All you need to do is satisfy their expectation and gently guide them to do
business with your dealership. ADP Dealer Services is a division of Automatic Data
Processing, Inc., that provides integrated technology solutions to nearly 27,500 auto,
truck, agriculture, heavy equipment, marine, recreational vehicle and power sports
dealers throughout North America, Europe, the Middle East, Africa, Asia Pacific and
17. Page 16
All Auto Network
All Auto Network’s core foundation is based on
supplying user-friendly technology to the dealer
and empowers them to use it for every resource
available on the web to sell cars.
AAN's software application provides clients with a variety of flexible management
programs designed to reduce operating costs and simplify the time consuming
administration needed to run a web based system and web site. AAN's online dealer
management system is designed to help you stay in control of your inventory exposure,
lead management, marketing strategy, and cost reduction without having to start over or
reinvent your online exposure.
With a level of automation, business intelligence, scalability, and security like no other
system in the industry; you can rely on AAN for all facets of web re-sourcing your
inventory. Developed with ease-of-use and flexibility in mind, AAN's systems are
completely integrated with most popular applications and portals allowing you instant
data access, using real-time, up-to-the-minute data. This feature facilitates opportunities
for you to make quick responses to any inventory adjustment and enhancements.
We have been servicing the Automotive Dealership industry for over 10 years and our
team is a group of talented people from diverse backgrounds in Technology, Marketing,
and Management. Our mixture creates results for our clients.
We can help you improve your web-based applications quickly, easily, and completely.
With an Automotive Cultural constantly changing it still takes the one on one interaction
to consummate a deal. Let All Auto Network help you put all the pieces in place so you
can focus on the job of selling automobiles.
19. Page 18
Autofusion Corporation, founded in January 1998 and
headquartered in San Diego, is a provider of products and
services for automotive e-commerce. The company’s offerings
facilitate significant sales efficiencies for dealers by helping
consumers select cars and matching consumer selections with
dealer inventory at the best prices.
New-car dealers, as well as portals and auto-related sites, are increasing revenues with
Autofusion’s solutions. The Autofusion Configurator is at the core of Autofusion’s Suite
of products and services, which also includes MatchMaker, Exact Search, Smart Search
and Automine. These products are featured on CarPrices.com, Autofusion’s successful
consumer web site, as well as on several prominent third-party sites.
Some of Autofusion’s clients include: AAA, Digital Insight and many new car dealers,
including four of the top 10 U.S. dealer groups.
Autofusion’s web sites greatly reduce the workload for customers. They keep the
inventory fully configured, including options on new cars. Specials pages are full of
offers and vehicles, and not coming back soon pages. Month to month contracts are an
option. Dealers show up in Google more often than any of their competitors with
Autofusion’s SEO package.
Since its creation, Autofusion Corporation has stayed true to the mission of succeeding
as a leading provider of Internet marketing products and solutions for car dealer
websites across the country. Autofusion is comprised of good people with great talent,
specializing in the fields of: Search Engine Optimization, Search Engine Marketing,
Sales, and Web Design.
21. Page 20
AutoJini specializes in building elegant, sales-driven
websites for auto dealerships. The number one goal is to
help dealers convert website visitors into leads, without
the high price tag. Elegantly designed, easy-to-navigate
websites enhance a dealership’s online presence and
become an effective leads generation tool for dealers.
AutoJini’s strategy goes beyond mere search engine optimization. After researching the
competition and local market, they start by constructing the site with the right keywords,
page titles, meta tags and descriptions. Then submit the site to the top 10 auto
directories, the DMOZ and local search engines, provide Google and Yahoo sitemaps in
XML format, export inventory to third party sites (Oodle.com, Google Base, Vast, and
LemonFree.com), and offer inventory details in RSS format, like sales and marketing
coupons on the website.
Since they customize each site, a long list of features is offered along with the expertise
to solve what dealers often believe to be impossible problems in the world on
eCommerce and Internet sales. AutoJini creates an interactive, integrated user
experience that draws the customer’s focus to the dealership and its products. Once a
visitor reaches one of AutoJini’s dealers’ websites, they don’t get “lost” or frustrated. In
fact, just the opposite. Aside from keeping the website design professional and easy-to-
navigate, AutoJini offers the right mix of “call to action” features designed to “hold” the
customer. The sites attract customers and promote leads generation.
When using AutoJini, dealerships have the comfort of knowing the websites developed,
and which run on our back-end systems, are guaranteed to work on all major web
browsers and operating systems.
23. Page 22
Auto Lot Manager
AutoLotManager.com provides marketing help
to auto dealers. The main concentration is
Internet Marketing- through Inventory Management, Websites, and Management Tools
They provide a "Do-It-Yourself" solution for entering data and photos of inventory for
dispersal to third party websites (such as Autotrader.com, Cars.com, dealer websites,
Manufacturer websites, and others) as well as Window Stickers and Buyers Guides.
Also provided is "On-The-Lot" service for certain geographical areas.
AutoLotManager.com also designs inventory templates (to display inventory on existing
sites) or complete dealer websites, including "Micro Sites" for specific marketing
campaigns (events, niche products, unique ideas, etc.).
The complete Version 2.1 simplifies follow up from first contact through ownership
history. Proprietary tools, such as the exclusive "Vehicle Matching", "Prospect Ranking
System", and "Send an Email", allow targeted, relevant contact to maximize
opportunities with minimal effort by dealer personnel and minimal disturbance to
"Electronic Desk Log", "Automated Follow Up", and "Ratings Change Alerts" help
Salespeople and Sales Managers alike improve productivity and results!
AutoLotManager.com is also always seeking new technologies, partnerships, and ideas
to help dealers, such as: Video, Phone Tracking & Grading, Added Online Exposure,
Live Chat, Craigslist and Facebook Integration.
AutoLotManager.com is the culmination of 13 years of teamwork between "Internet
Gurus" and "Car Guys". Based in Ohio, they currently employ 40 office and field staff,
supporting efforts to help auto dealers market vehicles more efficiently.
The four owners have an extensive background in Internet development and the
automotive retail industry. Over the past 6 years, the company has enjoyed triple digit
growth, now servicing over 275 dealerships throughout Ohio, and including Kentucky,
Michigan, Pennsylvania, Tennessee, and Wisconsin. Nationwide expansion is under
25. Page 24
AutoRevo was born as most business ideas are, from
a need. In 2001, Chad Polk owned and operated an
eBay Motors vehicle listing service for auto dealers in
the Dallas/Ft. Worth Metroplex. The need to automate
the listing process was evident, and in December
2003, he partnered with Mark Hoffman and Randy
Roberts and built what is now known as the AutoRevo
Internet marketing platform.
Initially, AutoRevo was established to provide auto dealers a more proficient method of
listing and managing their inventory on eBay Motors. The company’s product offerings
soon grew to include search engine optimized dealer websites, a robust inventory
management system, used vehicle inventory integration with any online classified
vendor, a lead management system and advanced reporting analytics.
The company continues its self-funded business model where profits afford the
opportunity to hire new employees, allowing continued growth and diversification in the
ever-changing automotive industry. Employees have seen everything from writing code
in a garage (a finished-out garage was our first real office) to working in our beautiful
8,000 sq. ft. office in the heart of the North Dallas Technology Corridor.
With over 750 clients across North America, AutoRevo has established itself as a
provider of on-demand software for automotive dealerships marketing and selling cars
online. Delivered as software-as-a-service (SaaS), the company’s vehicle marketing
system (VMS) provides dealer websites, VIN descriptions, photos, custom ad
templates, vehicle history reports, custom window stickers and other buyer tools that
empower automotive dealerships to advertise and market inventory in real-time.
27. Page 26
ClickMotive is an innovative and rapidly
growing Software Company that creates
Automotive Internet Marketing Software
exclusively for the Automotive Industry.
The ClickMotive suite of Fusion Website™ Products includes Dealer Websites, Auto
Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine
Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video
Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics,
Customization and Support.
ClickMotive pioneered the concept of combining the power of Web, Search, Video &
Mobile into a single seamless website product for the automotive industry. ClickMotive
creates all its technology in-house, and the company currently works with thousands of
Dealerships including some of the largest and most respected names in the automotive
Led by the former owners of Third Coast Media and the former Vice President of RWS,
ClickMotive combines powerful tech savvy with years of experience at all levels of the
ClickMotive competitively provides Internet Marketing Software to the Automotive
Industry. ClickMotive works directly with Dealers, Auto Groups, Regional Ad
Associations and OEM's.
ClickMotive has recently been selected as an official Acura preferred website provider.
Their mission is to become the nation's most respected and cutting-edge provider of
cost effective Internet Marketing Software to the Automotive Industry.
ClickMotive offers it proprietary suite of Internet Marketing Software called FUSION™.
The FUSION™ system consolidates web solutions and is geared exclusively toward the
automotive industry at all levels, -- dealer, group, regional, and national. FUSION™ lets
the client control content, incentives, video, marketing, specials, SEO, SEM, inventory,
29. Page 28
Cobalt is a privately held database software
development firm that specializes in serving
associations, membership-based organizations,
and other not-for-profits. Cobalt is dedicated to
client’s success and works tirelessly to ensure
that the products and services offered allow
clients to achieve their business goals.
Founded in 1996, Cobalt helps clients drive revenue, increase internal efficiency, and
offer value-added services to their customers through a CRM-based data management
products as well as personalized, database-driven web sites, systems integration, and
content management solutions. Cobalt’s strength lies in a wide breadth of expertise and
proficiencies in numerous technologies that offer their clients multiple solutions to
Cobalt has steadily expanded over 14 years from a small start-up to an established
software provider with over 100 clients. Headquartered in Alexandria, Virginia, Cobalt
has put together a dedicated staff with deep experience in the industry. Cobalt's
advantage is with organizations with complex and specialized needs. Cobalt works
together with each client to understand the unique challenges and opportunities and
deliver a tailored solution to meet its goals.
Dedication to clients does not end with implementation, instead that is the beginning of
a long-term relationship, which continually innovates the solutions and provides
personalized customer support. Cobalt has always been a leader in providing friendly,
knowledgeable support services to users of their products located around the world.
With a combination of easily accessible support services and a wide variety of training
options, Cobalt is committed to building long-term relationships with each client.
31. Page 30
Dealer Car Search
Dealer Car Search will build your
dealership a cutting edge car dealer
website that will become your virtual
showroom. Your new dealership
website will professionally display your
complete inventory with up to 60 photos
of each vehicle and allow you to create
and post videos for each car.
However, our car dealer websites do much more than just display your inventory. They
act as a landing pad for consumers to easily submit leads directly to your sales force.
Your new website will become your online showroom and act as the first impression to
potential car buyers.
Social Media is the world’s newest 800-pound gorilla, and you cannot afford to ignore it
any longer. We realize that Facebook and Twitter can be complicated and intimidating,
this is why we do the Social Media work for our Dealers. First, we create a Facebook
and Twitter account for every new customer. Next, our software updates these accounts
every time you add a car into Dealer Car Search. This methodology allows your
dealership to stay current with the times while letting our system do the work.
The number one complaint from automotive consumers is that car dealership’s websites
are not up-to-date with current inventory. We solve this problem! Dealer Car Search will
manage your complete Internet Advertising Campaign and your website from a single
Our Single Point Upload technology makes you more productive by giving you a single
point to add, edit, and delete your inventory. No more managing new purchases, price
reductions, and sold unit deletions from multiple sites. Our Single Point Upload System
keeps all of your Internet Advertising Campaigns accurate, up-to-date, in sync, and
The lifeblood of any successful car dealership is quality leads. Dealer Car Search will
share with you the best practices of our most successful dealers. We will show you how
to double or even triple the amount of Internet Leads that your dealership generates.
We want to help you sell more cars and consulting is included in our package at no
33. Page 32
Dealer e-Process web design is known for its
custom innovative work and non-template
In 2009, Dealer e-Process won the ASMA
“Industry Leader” Award for Search
Marketing and also the 2009 DrivingSales Best Website Provider.
Despite these achievements, Dealer e-Process continually strives to achieve excellence
in three main areas when it comes to website production and maintenance: website
design, search engine optimization, and customer service.
Dealer e-Process recognizes that it is not enough for a website to look pretty. It needs
to accurately depict the goods and services provided at a given dealership while still
providing other valuable resources for the customers and employees of that dealership
For that reason, Dealer e-Process is continually building and testing custom website
layouts. Instead of taking the “cookie-cutter” approach to website design and
production; this ensures that the websites they build are esthetically pleasing, easy to
use and inherently different than other dealer websites.
While ease of use and esthetics are important when it comes to producing dealer
websites, Dealer e-Process knows that those factors are of no value unless they are
driven by strong SEO practices.
Dealer e-Process proprietary SEO software and site construction is continually tested
and implementing to ensure that the websites they build not only look good but also
perform well in organic searches. They are experienced in terms of understanding how
search engine results pages are aggregated (both in paid and organic search), which
means they know how to get your website noticed on the web.
Dealer e-Process prides itself on strong customer service. Unlike other website
providers, Dealer e-Process does not operate on a “set it and forget it” mentality.
Instead, they continually work with dealers through monthly website reviews to make
sure their dealer website is meeting their internal and external needs. Furthermore, they
provide the necessary tools for dealers to make quick inventory and/or content changes
to their website without having to endure an obnoxious wait times.
35. Page 34
DealerFire is a custom automotive web
design and Internet marketing firm that
caters specifically to the automotive
With a decade of experience, true industry knowledge, performance and innovation is
born. From large automotive dealer groups to independent dealers, they have been
providing custom automotive website solutions since 1999.
DealerFire custom designs and search engine optimizes every aspect of their websites.
DealerFire is results driven and their work speaks for itself. Above and beyond
outstanding design and functionality, their core focus is customer support. DealerFire’s
commitment to customer service is proven with each new custom website built. A
qualified support technician, with no call centers or service ticket numbers, answers
DealerFire is not just a website provider, they offer a personalized approach to every
auto dealer website, landing page, micro site, mobile site, and marketing campaign.
DealerFire works closely with every client to ensure all needs are met.
DealerFire provides services to some of the top dealers in the nation and are confident
that their knowledge, insight, and experience will help any dealership succeed and
distinguish itself from its competitors.
37. Page 36
Dealer HD is an automotive website and online
solutions provider serving clients nationwide. Located
in Chicago’s southern suburbs, the Dealer HD team
has over 100 years of combined automotive
Dealer HD provides customizable dealer websites
with the Real-time Inventory Management System
(RIMS), a comprehensive tool that collects dealer leads, allows easy editing of website
content, inventory modification, financing, service and parts coupon creation, social
media management, and one click to support.
Each of Dealer HD’s websites comes standard with features that make shopping for
cars online as easy as possible. Dealer HD standard features include Build-A-Car and
Car finder HD that are designed keep customers on-site even if they can’t find the
vehicle they’re looking for and allows them to request information or visit the vehicle
details page for complete vehicle information.
To enhance dealerships’ online presence Dealer HD has developed additional tools to
support the core website product. Hyper SEO: Using a hybrid of optimization
techniques and coaching, Dealer HD helps dealers optimize their websites so they’re
found in the searches they feel are most relevant to their business.
Using National Partner Reach Local’s engine, Dealer HD provides both Keyword
Search and Behavioral Display advertising, allowing dealerships to expand their
keyword selection and get the most value from their investment.
Utilizing the fully integrated Contact At Once live chat program, Dealer HD helps
dealerships provide the same level of customer service online as on the lot.
As one of the most popular forms of communication, Dealer HD has brought Texting
into dealerships’ marketing mix as well as offering one-click to social media. Dealer HD
features over 15 social bookmarking sites on each vehicle in a dealerships’ inventory
allowing customers to post and bookmark right from the website.
Websites and features aside, Dealer HD prides itself on customer service, assigning
one dedicated account manager to each dealership account to provide personalized
service, and continuously works on a quarterly development cycle to provide new
features at no cost to clients.
39. Page 38
Dealer Impact specializes solely in automotive website
design through Dealer Impact Systems.
Dealer Impact streamlines the communications between
you and your customers with their Virtual Notification
System, which automatically notifies customers when
your inventory changes to suit their needs.
Other automated features like E-Marketing and
Newspaper clients assure that you will be able to keep customers informed of sales and
rebates, allowing you to manage huge amounts of leads with ease.
Innovations like the Video Generation System uses photographs of your cars and
automatically renders them into videos, engaging customers and setting your website
apart from the competition. With Digital Marketing CRM, all the components of Dealer
Impact’s customer relationship marketing tools are easily accessible and adjustable to
keep you in control of your communications.
All websites come with SiteCast, which integrates all the features Dealer Impact
Systems offers into a cohesive set of tools at the user’s disposal. To make sure your
site gets noticed, Dealer Impact offers their Rank King Pro Search Engine Marketing
By taking advantage of the latest SEO and PPC techniques Dealer Impact Systems will
drive traffic to your website so you will see the ROI you desire. Results are easily
tracked through Digital Marketing Machine, which monitors inbound and outbound traffic
at each point of contact with the customer.
The features offered at Dealer Impact Systems gives a unique approach to automotive
marketing. Dealer Impact’s apples to apples guarantee means that you get the best
website possible, for a price you can afford.
41. Page 40
DealerPeak was founded in 1999 with the goal
of providing Automotive Dealerships better
technology solutions at lower costs while
providing superior results.
DealerPeak is headquartered in Portland,
Oregon with hundreds of dealer clients throughout the United States. DealerPeak
solutions include CRM, Websites, Desking, Digital Marketing and Transactional
Websites that work seamlessly on a unified Web-based platform.
This allows dealers to reduce the number of vendors they deal with and drive cost out of
DealerPeak’s mission is to provide automotive dealers with real value solutions that
increase the bottom line and streamline operations.
Products include Personalized Dealer Websites, Advanced CRM, Lead Management,
Desking Solutions and a revolutionary new platform to allow Dealers and Consumers to
negotiate the vehicle transaction entirely On-line.
DealerPeak is aware of the power of social networking and has launched a Facebook
Inventory application that allows DealerPeak dealers to display their new and used
inventory on a Facebook fan page, with President Jock Schowalter commenting “With
more than 400 million users on Facebook, it is one of the most popular sites on the
Our dealers rely on us to keep them on the bleeding edge of the ever-changing
marketing strategies available. We see social media marketing strategies as an
important addition to the Dealer’s overall marketing mix. Making real time inventory
available to Facebook users is a no-brainer for any dealer trying to leverage social
DealerPeak also has a separate division for its On-line Negotiation Product called
WideStorm, which allows customers to negotiate buying a car online instead of having
to travel to the dealership and go face-to-face with a salesman.
43. Page 42
Dealer Specialties, a division of Dominion
Dealer Solutions, is the nation’s largest
provider of inventory management, photo
and video collection services.
For dealers needing full-service inventory management, Dealer Specialties employs
over 600 field technicians located in 48 states to service nearly 7,000 automobile
dealerships. Each month, their technicians physically view and collect data on more
than 700,000 used vehicles.
For dealers needing self-service inventory management, Dealer Specialties offers
category-leading web-based solutions. These online solutions allow dealers to capture
their own photos and videos.
With either self-service or full-service solutions, the detailed vehicle data, photographs
and videos are sent electronically to the industry’s most extensive network of
destinations including dealer websites, OEM sites, as well as third-party destinations
including Cars.com, eBay, Craigslist, AutoTrader.com and many others.
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for
life. Dominion Dealer Solutions products include: lead generation through IFMG;
customer relationship management tools through AVV, Autobase, and @utoRevenue;
Websites through Dealerskins and XIGroup; and specialized data aggregation,
management, and reporting services through Dealer Specialties, Cross-Sell, The
DataCube, and DataOne Software. These businesses serve more than 60 percent of
auto dealers nationwide.
Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at
http://www.DominionDealerSolutions.com . Dominion Enterprises is a marketing
services company serving the automotive, enthusiast and
45. Page 44
DealerTrend, Inc. based in Reno,
Nevada is a marketing and technology
company providing auto retailers with
highly effective car dealership
websites, search engine optimization,
and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing
DealerTrend builds automotive retail websites custom designed for you and your
dealership to sell more cars. As consumers and dealers become more Internet savvy
you need a company that focuses on results and quality first and foremost.
DealerTrend’s goals as an automotive website provider are to create high quality
websites that portray a dealership's image while keeping the dealership in the know with
DealerTrend’s newsletters and blog.
DealerTrend generates free traffic from Search Engines using SEO standards that
stand the test of time, creating high conversion rates by maintaining exceptional
usability standards and captivating calls to action.
You can market and integrate your dealership’s inventory online with DealerTrend's E-
Marketing tools and Dynamic Automotive SEO software. DealerTrend's advanced
automotive marketing software and websites can manage your inventory and social
networking efforts, saving you valuable time and resources.
DealerTrend also offers an Automotive WordPress Website plugin; Get a high quality
professional car dealership websites that portray your dealership's image.
47. Page 46
Dealer.com helps auto dealers
and manufacturers market to
potential customers by building
websites and integrated solutions that together drive the industry’s most comprehensive
and effective online marketing platforms.
These platforms significantly lower the cost of customer acquisition, enhancing dealers’
efficiency and profitability. Today, Dealer.com is working with 80% of the top 125 dealer
groups, recognized by Automotive News.
Dealer.com websites are built from the ground up to be search engine-friendly for
Google and other sites and its paid search solutions are the most effective in the
industry. The company’s leadership in these areas has been confirmed by several
Customer service is another key to Dealer.com’s success. Every customer is assigned
a dedicated account manager, and the company consistently maintains a 2:1 ratio of
outbound vs. inbound calls. In addition, through its large and growing investment in
R&D, Dealer.com continues to offer customers innovative products that provide
substantial returns on investment.
At a time when many technology companies are outsourcing work to other countries,
Dealer.com strongly believes in the value of in sourcing. With over 350 employees
currently in Burlington, Vermont, the company recently announced plans to add 200
more jobs by the end of 2011.
49. Page 48
Car dealerships that use DealerOn’s
automotive online marketing solution sell
more cars, more often, for less money than
DealerOn drives more qualified traffic to your Car Dealer Websites, getting a higher
percentage of this traffic to convert into leads, and helping your dealership turn more of
these leads into showroom visits. Additionally, they offer inclusive auto dealers website
reporting features and best customer service.
DealerOn designs each product to focus on maximizing car dealers’ leads (through
SEO and SEM), conversion, and sales, helping auto dealers spend their time closing
deals and not managing their Internet marketing efforts.
DealerOn envisions becoming the first company to integrate a true transact online
model of business for the automotive industry. For consumers who would like to
purchase a car just as easily as they purchase a computer, book, or movie, DealerOn
will provide the solution to enable it.
The Internet revolution is here and is already moving into "Web3.0". Interactivity, real-
time data, and global accessibility are the only way a customer wants to experience the
web. Car consumers will drive the experience or they will go somewhere else just as
easily as clicking their mouse. Dealerships, through the use of a fully interactive
platform will be able to attract, convert, and retain this new breed of consumers in a way
that provides great value to both parties.
Innovation coupled with vision gives birth to a new paradigm for an industry struggling to
evolve. Dealers who do will become more profitable and their consumers will be more
satisfied. DealerOn and its partners are building this brave new world every day.
Adaptability and vision are qualities that will determine who will be part of this world.
Revolutions don't wait for anyone, especially not one built on light speed. The decisions
your dealership makes now will determine its very survival.
51. Page 50
Dealerskins, a division of Dominion Dealer
Solutions and leader in automotive dealer web
services, has been building custom dealer
websites since 2000.
The company’s expertise comes from real-world dealership experience and a passion
for listening and responding to dealers’ needs.
Dealerskins is a part of Dominion Dealer Solutions, giving Dealerskins the resources to
be a company that's there for you through every step of the sales cycle, from lead
generation, customer relationship management and data management; to web design
and hosting services.
With a staff of industry leaders that stay on top of the trends, Dealerskins remains
focused on developing beautiful automotive websites and integrated web tools designed
to optimize the car shopper’s experience and deliver more quality leads to car dealers,
all backed by attentive customer support and service.
Dealerskins develops automotive dealership websites with a level of customization,
providing a one-of-a-kind experience and a one-of-a-kind website for each dealership.
In addition to building SEO-friendly websites that are both powerful and easy to use,
Dealerskins provides a full range of internet solutions and customer-centric products for
automotive dealers, including search engine marketing and optimization, inventory
control, internet lead management tools and online coupon builders.
Recent product additions include mobile optimized inventory listings that can be
delivered through mobile sites directly to shoppers’ smart phones and the most robust,
full-text search option in the industry.
Dealerskins stands out as an industry-renowned expert for automotive web solutions,
backed by unparalleled, best-in-class customer support.
53. Page 52
eBizAutos is a provider of Dealer Websites,
Automotive Internet Marketing, and Dealer
Marketing Software for the automotive
Thousands of franchise and independent car dealerships use eBizAutos either as their
primary website marketing solution or as a cost-effective solution for generating
qualified leads from sources not provided by their current website provider. Two of the
nation’s largest and most successful dealer groups, Penske and Hendrick, use
eBizAutos as their preferred partner for websites and Internet marketing.
eBizAutos clients reach a larger audience of in-market shoppers via their fully-managed
marketing services and integrated dealer marketing tools. Fully-Managed Internet
Marketing Solutions, Search Engine Optimization (SEO); Paid Search (Google Adwords
and Bing PPC); Display Advertising (Google Display Network); Classifieds Marketing
(Hundreds of Paid, Free, and OEM sites); Craigslist; eBay Motors (eBay Local
Classifieds); Local Advertising (Google Places, Yelp, CitySearch, and more…)
eBizAutos clients convert more visitors into leads with websites, content, and design
optimized for engagement and conversion. Dealerships moving their website domain
over to eBizAutos from another provider often experience up to a 100% increase in key
website engagement metrics such as time on site, views per visit, bounce rate, and
completed web actions.
eBizAutos’ services include: Dealer Website Products and Services: Custom Dealer
Websites; Optimized Template Dealer Websites; SEO Architecture and Managed SEO
Services ; Advanced New and Used Inventory Search with Media-Rich Display;
Specials and Coupons ; Mobile Websites with Inventory and Specials; Automated and
Custom Inventory Video; Continual R&D for Optimized Engagement and Conversion
The ideal dealer marketing solution is one that provides the best results with the least
amount of effort. eBizAutos makes it easy for car dealers to sign-in and quickly
complete the most important tasks associated with Internet marketing, conversion, and
lead generation results.
55. Page 54
eCarList provides web-based inventory
management, distribution, and marketing
services to leading franchise and
independent automotive dealerships
The original software platform was built solely as an inventory management and
distribution tool. Designed by a world-renown independent online retailer, the software
was initially intended for private use.
In 2006, based on the software’s intuitiveness, all-inclusive pricing analytics and
industry demand, eCarList was founded with the objective of mass-marketing the
product to any independent or franchise dealer with the intent on increasing its online
After just 3 years of continued innovation, eCarList’s comprehensive product lineup now
includes a robust Inventory Management tool, Vehicle Pricing Analytics, Award-Winning
Custom Websites, Full-Service Online Marketing Services including Search &
Behavioral Marketing, Managed Chat, Video Mobile Websites and a brand new mobile
application that allows dealers to conduct real-time vehicle pricing research and
eCarList has just recently released its newest addition to their product lineup,
TrueTarget Mobile, quoted by President and CEO Len Critcher as being “an industry-
changing mobile appraisal, pricing, and inventory management iPhone application”.
TrueTarget offers all the cool features such as VIN scanner, vehicle quick adds,
integrated photo management, and real-time competitive views, but TrueTarget Mobile
is the only application to retrieve both Retail and Wholesale values and incorporate
them with data such as Market Days Supply, Price Variance, and Target – all of which
empower the buyer with the most current and accurate market data available.
Headquartered in Dallas, Texas, eCarList is privately held, and an eBay Motors
57. Page 56
Fresh Input Design is a full service Web
Solutions Company based in the Seattle
Metro area of the Northwest. But don't let
their location fool you. Fresh Input works
with companies all over the country.
Fresh Input provides not only the custom designs for your website but they work on the
nuts and bolts of the project too! If you’re looking for design, search engine optimization
(SEO), search engine marketing (SEM) or E-Commerce for your business solution
needs Fresh Input believes their creative and technological experience can provide you
with an innovative website that you'll be calling a winner!
Over the last several years Fresh Input has been working hard to bring the latest in web
technologies and captivating web design to their clients. Fresh Input works with their
clients to help them effectively communicate their online business message and brand.
By providing our clients solutions to their online business needs Fresh Input has helped
them establish a successful online business presence.
Fresh Input is committed to giving their clients not only great service but a great product
they can be proud of and feel good about showing off to their friends and business
associates. By focusing on the details of everything from the design of your website to
the marketing of your message, Fresh Input truly believes they can help your company
capture the audience it deserves.
Fresh Input’s goal is simply to provide innovative solutions while having an honest
approach to give their clients the edge needed in the online market place. Fresh Input is
a company passionate about web design, development and search engine marketing,
they look to provide the right solution for every challenge and believe in building lasting
relationships with their clients while seeking every opportunity to exceed expectations.
59. Page 58
Higher Turnover specializes in working with small dealerships,
and they know that small dealers usually need more than
what other companies offer. They provide high value for
websites and internet marketing and also provide education
on how to make the most of your site.
Higher Turnover understands that as a small dealer you
probably don’t have an “internet department” like the bigger
guys and that you have a limited advertising budget. This is exactly where Higher
Turnover can help. Their software was developed from the ground up with one thing in
mind: most car guys aren’t computer guys. Get a car listed in seconds and have it
appear on your website instantly, even if turning your computer on is a challenge.
Vehicles can be loaded on your website literally within seconds. Enter a VIN, set your
price, and click a button. Your vehicles are automatically sent to 3rd party sites you use
such as Autotrader.com so you only enter the vehicle once, in one spot. Spend your
time selling cars, not listing them.
In addition to the 3rd party classified sites you already use, Higher Turnover sends your
vehicles to hundreds of other sites for shoppers to find. More exposure means more
Higher Turnover continually tweaks your site and makes recommendations for content
so your dealership website is indexed by the major search engines and competitive with
relevant keyword searches. Higher Turnover clients frequently rank higher than larger
dealerships paying 3rd
party companies for SEO services. One small decision can
change your business forever.
61. Page 60
izmocars was founded on a simple principle
- Content is King.
From 2002 onwards, izmocars has created
some of the most compelling Interactive
Media content for the automotive industry,
transforming the face and feel of thousands of dealer websites around the world.
izmocars content has not only given rise to a suite of innovative products but also a
company that today, provides a tightly integrated online solution suite for automotive
retail. Their mission is to develop innovative solutions that create new paradigms to
solve old problems.
izmocars has grown both organically and through strategic acquisitions, while their
product suite has evolved to include: iConsult, a Sales Performance Coaching Program
and iCRM, a Full Suite Customer Relationship Management Solution.
Proof of izmo’s inventiveness lies in their creation of: interactive media virtual tours for
automotive retail, organic online marketing for automotive dealerships, AddOnAuto, an
online accessories sales solution for dealers, izmoReader, and a digital publishing
platform for newspapers.
izmocars’ core beliefs are shared and strengthened by 300+ dedicated members of the
izmo family, whose common goal of excellence and pride in their products has helped
them grow from a small start-up with one office to a global company with three offices in
the US, studios in Long Beach, CA and Brussels, Europe, and a global delivery center
63. Page 62
In today’s crazy economic environment, you need
to work with an online marketing partner with a
superior technology specifically designed to help
your prospects easily find your car dealer website
on Google, Yahoo and MSN so you have the
opportunity to convert more browsers to buyers.
Jazel’s years of automotive marketing experience and approach of aligning with their
customer’s best interest have lead them to center their company’s DNA around three
primary pillars. These three pillars are the foundation and guiding force of their
Continual Improvement is found in Jazel’s on-going commitment to innovation and drive
to have the best car dealer website solution in the automotive industry. Jazel’s Mission
Statement is to make the impossible possible, the possible easy and the easy elegant.
Simply put, Jazel lives and dies by the success and satisfaction of their customers.
Jazel knows this and creates a culture that understands the importance of helping their
Jazel shares a simple philosophy with each of their customer service team members:
The customer isn’t always right, but the customer is ALWAYS the customer. What this
means is that Jazel’s staff doesn’t only do what they are asked, but also help customers
to make decisions that have their best interests in mind.
Jazel is not in the business of selling websites to car dealerships. Jazel is in the
business of selling cars (financing, parts, service, etc.) to consumers on behalf of their
Continually focusing and building solutions that engage consumers will lead to more
opportunity for your auto dealership to convert the online opportunities to sales. Jazel’s
focus on the consumer is the driving force behind their innovation.
65. Page 64
K3 Automotive is a growing company looking to help
independent used car dealers move their inventory and see
cars faster and make profit by listing their cars on some of
the most popular websites for searching inventory.
K3 Automotive has data feeds to all of the large inventory
management sites such as AutoTrader.com,
Cars.com, Craigslist.com, Ebaymotors.com, CreditAceptance, AutoMart.com, AutoExtra
.com, theCIADANetowrk.com, and Ace Motor Acceptance.
K3 Automotive also provides solutions to Window Stickers and Custom dealership
Window Stickers, Custom Dealership Websites for your own personal dealership
website, offsite data storage, DDS to back up your most important files on your
computer, which include your dealer management software database, and teaching
Carolina Dealers the Ins and Outs of the car business by teaching a one day class to
new car dealers that are in the used car business for the first time. Dealer101.com can
provide more information.
In summation, K3 Automotive specializes in providing advanced technical solutions to
independent car dealers and used car dealerships. K3 specializes in solutions that can
help drive your dealership forward and sustain success.
Feed your inventory to many of the most popular online marketing websites out
there. With K3 Automotive uploading your vehicles to other marketing websites is
AUTOMATIC. Don't worry about clicking or remembering to update your listings, the K3
Webupload Program takes care of that automatically.
67. Page 66
Liquid Motors Inc., a Dallas, Texas based corporation, offers auto
dealers a comprehensive automotive Internet marketing solution
designed to maximize lead generation.
Liquid Motors Inc., provides a variety of auto software and
services that create a competitive advantage for auto dealerships
by generating and capturing more cost-effective automotive
internet marketing leads using no-cost internet classifieds, eBay auctions and listings,
leading pay classifieds and car dealer websites through the implementation of strategic
pricing analysis, search optimization and marketing, and compelling multimedia.
With more than 80% of car buyers starting the search for their next vehicle on the
Internet, the Internet has forever changed the way consumers search, shop and
To thrive, dealerships must embrace auto dealer software technology, build consumer
trust and confidence, effectively promote their brand image and inventory, adapt to the
opportunity or risk becoming non-relevant, partner with auto software vendors that will
keep up with rapidly changing technologies
Liquid Motors has the competitive market intelligence, customizable auto software, and
service-oriented industry experts to provide optimal Internet marketing performance for
Liquid Motors delivers auto industry experts, inherent market intelligence, automotive
internet marketing and technology experts, customization to each dealer's brand image,
competitive advantage through best practices, world-class account management and
support, the most comprehensive auto internet marketing platform
Whether your dealership is looking for an entry level automotive internet marketing
service, or a totally comprehensive automotive internet marketing solution, Liquid
Motors auto dealer software, products and services deliver results.
69. Page 68
From the beginning, MJMI found its niche with a
combination of marketing savvy and state-of-the-art
Internet tools for its clients. Equal priority was given to
promotion, hosting power, online sales generation and
This "complete package" equation has continued to add up to impressive growth for
MJMI. Then Michael J. Motto Internet found itself the designer and host of a collection
of winners in the Ziff Davis/Automotive News Best Dealership Website National Awards,
including taking top honors for the Best Overall Site for three years in a row - 1999,
2000 and 2001.
MJMI continues to excel and innovate in automotive dealership Internet marketing while
continuing to broaden its roster of clients, now focused on Automobile Retailers and a
selection of other businesses.
Technological advances in the Home, Dealership and at MJMI have burgeoned the
merger of television-like multi-media marketing opportunities that celebrate the
imagination! In response to these opportunities the foundation of television advertising
skills vested in the talents of MJMI are rapidly merging with their deep, practical and
widely successful Internet skills.
MJMI customers have the unique opportunity to partner with an Internet marketing firm
that will undoubtedly help them stand separate and above their competitors online.
MJMI is very proud of the fact that virtually all of their clients stay for a very long time.
MJMI believes firmly that the partnerships forged with their customers bring much more
to the table than the usual web design firm. MJMI uses experience and talent to
generate sales results for you through your websites and browser-based applications.
71. Page 70
My Dealer Biz
MyDealerBiz simplifies things by providing one
monthly plan that gives access to all of the
services and all of the functionality they have to
offer...because that's how it should be.
MyDealerBiz provides a solution that performs every task all dealerships need to stay
competitive in today's market.
With MyDealerBiz software and web solution - your dealership has a solid foundation for
growth, management, and marketing!
MyDealerBiz’s Custom Solution offers a premium web solution to dealers demanding
excellence from their branding and web marketing.
Your project will be assigned to an experienced project leader and designed by a lead
designer. This solution is completely customized and no two designs are ever the same.
MyDealerBiz will consult with you to find the appropriate style, feel, message, and
technologies that will best communicate your dealership's value proposition. Everything
will be personalized, including the price.
Let MyDealerBiz help you with their Basic Solution. This web solution allows for
customization, personalization, and Better Inventory search features. This is a great
solution for a small to medium sized dealership.
If you are a smaller dealership or just starting out - the basic solution might be perfect
for your dealership, this web solution is powered by MyDealerBiz software and has tons
of features. Basic Solution includes: Custom Banner, Inventory Page or Basic Website,
Finance Page, Credit App System, Contact Page, and more.
73. Page 72
Nexteppe is a provider of
marketing expertise and tools that
help automotive dealers reach
their customers and increase their
Product line-up includes Websites, Mobile Marketing Technology, Inventory Control
Technology, Search Engine Optimization Technology, and Lead Management Software,
New Car Videos, Used Car Videos, Craigslist, YouTube, Facebook, Twitter, VSEO...
and much more
They offer the most complete suite of dealer services that include: custom dealership
websites, a powerful lead management solution, the world's most advanced inventory
control system, pay per click advertising, and DVD commercials.
Nexteppe’s support team will make the technology provided easy for you to use to
ensure a positive return on your investment.
Nexteppe is also a leader in sales training. If you are in need of help, attend one of their
sales training seminars or let them tailor a training program for your specific needs.
Nexteppe knows that just about every dealership has a website and that is why their
website platform is a Steppe above the rest. They design every factory compliant
dealership website to give their clients a unique appearance that will not only impress
visitors to active leads. Every dealership website is developed with the simple goal in
mind; capture the name phone number, email address and vehicle of interest of your
75. Page 74
Pixel Motion Motors
Pixel Motion Motors is located in
Newport Beach, California. As you
know Southern California has always
been known for its automotive
The same is now true for the high tech industry as more computer related companies
are moving into the area. It was in this atmosphere that PMM merged with the two and
created one of the most unique custom websites providers in the business. What
separates Pixel Motion apart from the competition is their professional web designers
They are passionate about their detailed approach and solutions to each website they
create. Surveys show that half of web sales are lost because visitors cannot easily find
the products or services they are looking for. PMM has developed programs that are
simple to navigate, easy to understand and yet visually entertaining.
Having been in the automotive business, they know you only get one shot at making
that great first impression. And being very impressed is what happens the very moment
a browser opens your PMM site. First they’re hooked on the incredible visuals of the
animated blending process, featuring your dealership and product images. Then it’s on
to the high tech interactive programs where they will eventually generate a lead for your
Internet or sale department.
It’s important to note that Pixel motion Motors has world class Customer Service and
Tech Support teams. No voice mail labyrinth here, just real IT’s at the ready during
regular business hours or send a email which is monitored on a 24/7 basis. Most often
glitches are handled within the hour as opposed to days.
77. Page 76
Potratz Automotive Advertising is a
Schenectady-based full service
automotive ad agency specializing in
interactive automotive marketing and
automotive social media.
Since its inception in 2001, Potratz has been on the cutting edge of technology. By
developing and utilizing fast-changing digital media, Potratz keeps their auto dealers
ahead of the competition.
The Potratz team consists of a number of extremely talented, knowledgeable,
automotive-savvy professionals that work by one simple rule: Never produce something
for a client that you don’t believe in. Potratz grows Dealerships’ bottom line from retail
sales, service, parts and collision and don’t waste time nor money
Potratz is not your typical Full Service Ad Agency. Potratz understands what works in
dealerships – from Fixed-Ops to Finance to Sales. Even though they have worked in the
Automotive Industry for decades, Potratz remains on the cutting edge of Technology
and Automotive trends.
With dozens of clients across the country, they specialize in Interactive Marketing,
Social Media, and the integration of these Digital Marketing practices with Traditional
Advertising. Potratz also provides extensive On-Site training for each of your
dealerships’ departments to ensure that your dealership managing and retaining as
many customers as possible.
Services provided include: Websites, Interactive, Full Service Auto, Public Relations,
Graphic Design, Training, DMS management, Research, Video production, and feel free
to ask yourself whether you’re doing the best you can at your dealership!
79. Page 78
ProMax Unlimited is cutting-edge
technology for dealers who choose to
be ahead of the curve.
Here are just a few of our company
milestones: Introduced the industry’s
first special finance system in 1995;
Launched the first totally web based system two years ahead of the rest of the industry;
and In January 2008 we introduced the only completely integrated compliance package
on the market
With ProMax Unlimited you'll be able to streamline your sales process, improve
your productivity and increase profits more easily than ever before. It's easy to use, yet
powerful enough to handle your entire sales process, and guarantee accuracy every
step of the way.
From CRM to desking to inventory to reports, ProMax Unlimited has all the tools you
need to run your dealership.
With your ProMax Unlimited system you will also receive our commitment to superior
customer service. They visit your dealership, consult with your team, and support your
sales process. As a ProMax Unlimited user you’ll receive answers to your questions and
technical assistance whenever you need it. And you will always hear a human voice on
the other end of the line, not a computerized menu!
81. Page 80
Pure Dealer, based out of New Jersey, provides
automotive SEO services, automotive marketing
systems, automotive search engine optimization
(SEO), automotive search engine marketing (SEM), Microsite and landing page
development, and electronic press release services (ePR) for automotive dealers
across the US.
In addition, Pure Dealer is a pioneer in automotive website development and dealership
marketing. Pure Dealer drives traffic via national search rankings and local keywords for
both themselves and their clients. Their automotive marketing clients include nearly
Pure Dealer provides virtual dedicated staff that will post your inventory to the right
location for you to get the most reach. It is like having your own full time staff posting
for you without having to come to your location. You provide your inventory provider,
some contact into, and email addresses for CRM (ADF format) and text email lead
Once this is done Pure Dealer takes over. They also add a track-able phone number
and provide reporting as well. The only requirement is to install a simple web application
on your local machine that allows Pure Dealer to post from your IP address. Pure
Dealer becomes an extension of your dealership work force, and do not break the rules
established by Craigslist since they believe all posts are coming from your dealership
83. Page 82
Reynolds and Reynolds
Reynolds and Reynolds deliver information
technology, dealership software solutions,
forms, and professional services that
support every aspect of automotive
retailing. The company’s leadership is built on deep automotive industry experience,
technological knowledge, and the unique ability to bring both together in solutions that
connect car companies, automobile retailers, and consumers.
Reynolds and Reynolds expanded into the Canadian market in 1963, when the
company purchased the automotive division of Windsor Office Supply in Windsor,
Ontario. Today Reynolds is the DMS market leader in Canada.
In 2001, UCS acquired Kalamazoo, headquartered in the United Kingdom, which now
supplies DMS solutions and services to thousands of sites worldwide. With the
acquisition of DCS Automotive in 2006, Reynolds further expanded its European
The company’s heritage of nearly a century and a half sets it apart, as they build for the
future. Reynolds and Reynolds has a clear direction in meeting the needs of
automobile dealerships and car manufacturers.
More than anything else, it is a company with strong pride and people who, together,
provide an ongoing competitive advantage for Reynolds.
Reynolds and Reynolds help dealers generate more sales, retain more profit, work
more smoothly with OEMs, and improve the car ownership experience for every
consumer. They expect to hire the best talent and to provide the best environment so
that talent can develop, grow, and contribute to their success in meeting the needs of
85. Page 84
Search Optics, Inc.
Search Optics, Inc. is an interactive
marketing firm that specializes in helping
automotive industry customers generate
leads that result in sales opportunities.
Search Optics provides a turn-key digital marketing solution that includes custom
websites, search engine optimization, managed paid search, social media and
reputation management, email marketing, mobile websites, and reporting and analytics.
Their unique UPTRACS technology provides customers with a proprietary reporting and
analytics technology, which tracks and records phone calls and e-mails from search
engine marketing Pay-Per-Click campaigns. With UPTRACS, you receive concise
reports that give you a straightforward look at how all your programs are performing.
Founded on a client-centric philosophy, they believe that your success is our success.
Their experienced team is always available to support you with all your on-line
Search Optics, Inc. was founded in 1998 as a pioneer in providing online strategy and
Internet marketing services for automotive dealers. Over the last ten years, Search
Optics has grown into a leader in providing a complete turnkey digital marketing solution
for the automotive industry in North America.
UPTRACS, proprietary reporting and analytics technology, tracks and records phone
calls and e-mails from search engine marketing pay-per-click campaigns, combined with
other solutions, including their lead-generating virtual showroom, social media, and
Search Optics continues to innovate to bring our customers a complete digital marketing
solution that generate leads which result in sales opportunities, with the attitude that at
the end of the day, results speak for themselves.
87. Page 86
SEO Sport is a dealer SEO and custom website
design company specializing in the development
of dealership websites and the implementation
of the most highly advanced search engine
optimization techniques in the SEO industry.
With over a decade of direct automotive internet marketing experience combined with
an extensive background in website design SEO Sport provides each of their dealers
with a fully customized strategy for their individual store and dealer brand needs.
While most of today’s automotive website companies are going after the masses, SEO
SPORT has taken a different approach with a focus on quality and not quantity. SEO
Sport strives to make each client number one in their markets by making their website
and online content stand out from their competition. Not only do they get your website to
rank for the most significant words in your dealerships local market but they go after
complete domination of your competition.
The SEO Sport team takes an aggressive approach to SEO while remaining safe from
being banned or blacklisted by any of the major search engines. With focus on website
usability and ease of navigation for your customers, SEO Sport’s fully customized
websites will convert a higher number of your website visitors into high quality car leads
for your internet salespeople to follow up with and close!
Once your website is fully customized and ready to convert a higher volume of traffic
into leads, SEO Sport gets to work on your off-site SEO and starts building your website
as an authority on the web, greatly improving your rankings in the various search
The SEO Sport team leaves no leaf unturned as they optimize for not just Google web
search, they also target various image search engines, blog search engines, social
search engines, RSS search engines and most importantly… Mobile Search Engines!
89. Page 88
Smart Web Concepts
Smart Web Concepts provides the automotive
industry with cutting edge technology solutions.
In today’s ever changing landscape, Smart
Web Concepts tools provide the solid
foundation for success. Eye-catching sites are
customized to meet the dealer’s needs as well as all factory compliance requirements.
Suite of applications include lead generation, world class CRM Applications and results
driven SEO / Social Network Marketing, Reputation Management, Web Site
Management Services, Mobile Apps, CRM Tool, Chat, Consulting, Search Engine
Optimization, Video Search Engine Optimization, and Search Engine Marketing.
With tools such as a Virtual Sales Person, Impressive New Model Showroom,
Professional Video Introductions of every new model and many more, you are not only
able to attract customers to your website but able to turn them into leads targeted
specifically to your store and inventory. Also with fully customizable promotions and
coupons that can be displayed on your website for not only your sales events but your
fixed ops, your customer retention and ROI will increase.
DealerChat is a new product designed to bring the Automotive Industry closer than ever
to buyers doing research and shopping online. The DealerChat tool allows you to
communicate with potential buyers in the Instant Message format that has become
commonplace in today’s society.
Smart Web concepts and its partners have been involved with search marketing in the
automotive arena before it was the "cool thing to do." Their marketing efforts were not
born out of a competition for your dealership's advertising dollar; their methodology
originated to assist an urban single point domestic store.
Smart Web concepts goal always has been to provide dealers with the best quality
traffic to their own website.
91. Page 90
Headquartered in Irvine, CA, TK Carsites,
Inc. is the premium provider of cutting edge
Internet marketing solutions to franchise
and independent automobile dealers in the
U.S. and Canada. Our goal is to help dealers increase sales and market share in all
We are engaged in every aspect of automotive Internet marketing, offering a wide range
of products and services to include Dealer Websites, Social Media, Search Engine
Optimization, On-Line Inventory, Video, Mobile Phone Sites and more.
Our core business is focused around our Power Series Product Line, which began with
the release of the Power of 5 Website in 2008, a platform that started the reputation
management revolution in the automotive industry. We continued with the release of
Power Indexed Inventory, which helped us win the highly prestigious Dual ASMA Award
In 2010, we released our DealerTV product and we enhanced our already-impressive
search engine optimization by releasing Power SEO. Our current release, Power
Social, takes the ever-changing and highly diverse world of social media and gives
dealers the power to achieve the highest ROI from Web 2.0. The upcoming release of
our Power Website Platform will continue to shape our company over the next
year. This groundbreaking system will give unprecedented control, allowing dealers to
add or remove lead-generating Power Apps seamlessly and without the need for any
programming experience whatsoever.
Being in Orange County, CA gives us access to a tremendous pool of Internet
technology talent. We focus on hiring the most qualified individuals and providing them
the tools to be successful. We believe that everyone on our team is important and
deserves support, respect, and an exciting work environment where ideas are shared
and flourish. That’s one of the reasons we are the only website company to win the
Auto Dealer Monthly Dealer’s Choice Award 6 years in a row
For more information, call 800-899-7791 or visit www.tkcarsites.com.
TK Carsites, Inc.
93. Page 92
An industry-leading developer of Internet-
based Customer Relations Management and
Internet Lead Management software,
VinSolutions provides 24/7 dealership sales
and marketing information to their clients anywhere Internet access is available.
In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom
dealership Web sites, uploads inventory photos, offers their clients quality training and
consulting services, as well as valuable customer support. VinSolutions is GM, Ford,
Chrysler, Audi and Subaru certified, and has working relationships, alliances and
integrations with several automotive software service providers such as Kelley Blue
Book, AutoSoft Inc., CARFAX, Autodata, RouteOne and DealerTrack.
VinSolutions’ suite of products spans the scope of a dealership’s needs. Whether you
own a single store, or command a multi-rooftop operation, MotoSnap is the perfect
software solution. A proven trendsetter in on-demand automotive Customer
Relationship Management (CRM), Internet Lead Management (ILM) and Inventory
Control Systems, VinSolutions’ development team continuously advances software
technology through leading-edge innovations. A fully integrated Business Development
Center and Dealership Desking Modules round out their complement of dealership
Internet software solutions.
VinSolutions not only offers world class Internet software, but provides exceptional
service products as well. Their training and consulting personnel are well-versed in
automotive sales processes, and expertly set their students on the pathway toward
increased sales. The design team creates fully integrated Dealer Web Sites intended to
attract vehicle shoppers and convert them to vehicle buyers.
VinSolutions provides their dealers with technological tools unsurpassed in the industry.
The complete dealership software suite intricately meshes the needs of complex
dealership processes with an intuitive ease of software use. And as always, there’s no
95. Page 94
Wilson Software Corporation
Wilson Software’s Dealership Management
Software - Interactive DMS provides
complete dealership management enabling
you to book inventory, run credit reports,
work deals & more all from one application.
Fast, user friendly software for used car dealers, motorcycle dealers, boat dealers and
finance companies that manages all aspects of inventory, sales processing, forms
printing, collections, custom management reports and electronic document scanning
Ideal for buy here pay here, wholesalers, retailers, lease here pay here, rent to own and
finance companies. Complete with multiple company setup including related finance
company operations. Wilson Software Corporation has been providing software
technologies for independent car dealerships since 1991 covering 46 states.
Their software can assist you in all aspects of dealership compliance requirements
including compliance in state and federal laws that impact a motor vehicle sales
transaction, Sales Tax Usage and Reporting, State Motor Vehicle Titling and Retail
Installment Sales Acts and Statues, the Uniform Commercial Code (UCC), the Fair
Credit Reporting Act, the Truth in Lending and Leasing Acts, the FTC Used Car Rule,
the Federal Privacy and Anti-Terrorism Laws (OFAC) and more.
They create custom website designs for your company to present the best possible
image of your dealership.
They provide automatic inventory feeds to dozens of advertisers including Cars.com
and AutoTrader.com. They also have a built in craigslist.com and backpage.com utility
for fast online posting.
Wilson Software Corporation provides full integrations with QuickBooks and Peachtree
accounting to eliminate double posting
97. Page 96
WorldDealer, Inc. has over twenty-five years of
retail automotive marketing experience and
provides auto dealers with offline and online
multi-platform marketing solutions. Their roots
are in the ad agency business. WorldDealer
was "spun-out" of GM's Largest Dealer Marketing Group ad agency. Now they combine
traditional advertising methods with web-based marketing applications to create a more
integrated and seamless communication approach for auto dealers. In this way, they
can create leverage and synergy and insure that all your marketing efforts are
coordinated and focused to create “one-voice” for your dealership.
Their Philosophy - The website is fast becoming the hub for the aggressive dealer’s
marketing efforts. It can and should do all the heavy lifting because it can be changed
on the fly to address market conditions and has the ability to feature a larger volume of
content as well as more interactive content and greater variety.
WorldDealer utilizes industry leading best practices to develop effective SEO and SEM
advertising campaigns for its clients. They develop strategies for simple SEO and SEM
campaigns as well as leveraging promotional messages from your offline advertising
messages, new make and model campaigns, used car specific campaigns and
campaigns driven off each unique vehicle in your inventory. Reporting includes search
engine and key word rankings, page view and link reports, competitive reports and
phone call tracking reports.
The majority of websites are found through search engines. Because "web searches"
search databases of information rather than the web itself, you need to drive visitors to
your site through the search engines' information databases.
Four out of every five Internet users say they use a search engine daily. Additionally,
80% of all surfers say they stop looking for a site after 30 results. The higher your site is
positioned within a search engine or directory, the more traffic your site will
receive. Optimizing your site and strategically submitting is a measurable/traceable
method of attracting self-qualified customers.
99. Page 98
XIGroup, a division of Dominion Dealer
Solutions, provides superior search
engine optimization, cost-effective
websites and industry leading customer
service to franchise and independent car
Founded in 1998, XIGroup was acquired in April 2005 and has continued to provide
feature-rich website design themes with customizations for hundreds of dealers
nationwide ever since. Customers experience greater value with XIGroup’s unique
blend of customizable designs, easy to use tools, and search engine expertise.
XIGroup provides cost effective websites and superior customer service to franchise
and independent car dealers. Our customers experience greater value with XIGroup’s
unique blend of customizable designs, easy to use tools, and search engine expertise.
Recent product innovations include mobile sites with a complete inventory search and a
redesigned inventory architecture for dealer websites. Providing comparison tools, rules
based engine and unparalleled degree of customization in the administrative tools are a
few of the ways XIGroup sets the bar in quality of car dealer inventory data.
Additional changes to XIGroup’s inventory design include: visual navigation and car
comparison tools and a page editor that allows the dealer to have full control of the SEO
tools. This also speaks back to the increased level of customization provided throughout
the XIGroup websites, new inventory tools, and administrative section.
As a part of Dominion Dealer Solutions, XIGroup is able to provide the latest in technical
support and innovations, while still maintaining the small business atmosphere and high
standards of support that were fundamental over 10 years ago.
101. Page 100
Founded in 2007, Xspond, Inc. is a full service
marketing partner, providing customized Web
Presence, Social Media Marketing, Facebook
Applications, SEO/SEM, Database Marketing
Automation, Analytics, Direct-mail, SMS Texting, and E-mail marketing solutions to car
dealerships looking for an efficient, effective, and cohesive brand image.
Xspond, Inc. focuses efforts on four main mediums: Custom Websites, Facebook
Applications, Social Media, and Direct Messaging tools to maximize your results. Each
is used with brand consistency across the board, and each aims toward the ultimate
goal of creating a community of customer advocates.
A dealership has many obstacles in breaking down the barrier to entry with new
customers, so once they do; cultivating each of those relationships becomes top priority.
Xspond, Inc. proprietary system automates the personalization of your database
marketing, making it targeted and precise no matter what medium you use to send that
message, taking into account behavioral patterns, feelings, beliefs, and standard
demographics of the customer.
Social Media Marketing is certainly the current trend and can be a valuable asset to
cultivating strong customer relationships. While Xspond are advocates for jumping into
the social communities, they are your partners in filtering out the ones you don't need to
be a part of.
Xspond, Inc. prides itself on the relationships built with dealerships. They believe in
custom branding, custom sites, and personal relationships. By providing impeccable,
fast, personal service insuring that all immediate needs are met and that changes
across the board can be made fast and effectively. Xspond, Inc. creates the social
business environment that we advocate by truly creating friendships with our partners.
105. Page 104
Pinnacle Platform Winners
The five companies selected this year to receive the Pinnacle Platform award have
achieved the highest scores among their peers for our Search Marketing tests. These
companies have risen above their peers with proper execution of the best practices for
search marketing on live dealer websites.
As automotive website vendors test, measure and improve their website platforms, they
cannot ignore the fact that the best designed platforms can be crippled by the final
dealership implementation and Q&A processes.
Members of this elite group of website design professionals have demonstrated that
their walk and talk are aligned to deliver outstanding results for their clients.
The members of the 2010 Pinnacle Platform fraternity are diverse set of companies
that span the scale in size, features, and market visibility. These winners confirm that
the AWA awards selection process gives all companies equal opportunity to succeed.
In fact, this is the second year that a top category winner (MJM Internet) has been
chosen that PCG Digital Marketing has never met face to face.
We are proud to recognize the 2010 AWA Pinnacle Platform Award winners, our
highest award for Search Marketing, in alphabetical order:
Dealer eProcess *
TK CarSites *
The five companies listed above represent outstanding choices for increasing a dealer’s
search engine marketing visibility and lead generation capability. Each company has its
unique features and platform advantages that we encourage you to investigate when
you are seeking a new platform in the future.
Indicates that this company was a 2009 ASMA Award Winner
107. Page 106
Dealer.com Pinnacle Platform Winner
This is the second year in a row that
Dealer.com has been placed in the highest
winning category for Search Marketing.
Dealer.com is one of only three companies to win two Automotive Website Awards
(AWA) this year: Pinnacle Platform for Search Marketing and Best Online
Advertising Tool for Website Technology. Dealer.com is an industry leader in both its
number of dealerships on its technology platform and also in the way it innovates the
automotive industry each year.
The latest enhancements to their website technology includes:
Integrated WordPress Blog
Automated Video Blogging & Content Generation
Manufacturer Incentives Management
Enhanced Google Adwords Management
Enhanced Page Creation Widgets
One login to access all platform features
The Dealer.com platform allows dealers to update all Page Titles and META data with
ease. This open architecture is a “feather in their cap” as Dealer.com recognizes that an
open platform gives dealers the choice of marketing partners and SEO advisors.
Dealer.com websites generate Google compliant traditional sitemaps and new video
sitemaps on the fly. Google Analytics and Webmaster Tools tracking can be set up in
minutes giving dealers the ability to audit and measure the success of their digital
Creating content pages that are fully search compliant using the Dealer.com Page
Builder tools could not be easier. With expanded page widgets, dealers can create
custom landing pages or targeted SEO pages in minutes. The user interface is intuitive.
In our testing and experience with clients using the Dealer.com platform, there are no
practical limits for search marketing success. The sites that we tested demonstrated
industry recommended tagging and page design to achieve optimal search marketing
Congratulations to the Burlington team of programmers, designers and customer
support specialists. You delivered another award winning performance!
109. Page 108
TK CarSites Pinnacle Platform Winner
We welcome TK Carsites back to the awards
podium as one of two companies that have
received dual awards in 2009 and once again in
TK CarSites has won the 2010 AWA Pinnacle Platform Award For Search Marketing
and also an AWA For Website Technology – Best Search Marketing Strategy.
TK Carsites continues to “wow” the AWA review committee with their impressive
organic search results fueled by their Power of 5 Technology. With Google Page One
results under attack from so many different parties, it is clear that TK Carsites has a
unique answer for car dealers.
With the Power of 5, car dealers get four additional websites optimized for their
dealership name, market, or the services they offer. As fixed
operations SEO comes into the spotlight in 2011,TK Carsites
already has a solution that has demonstrated how to attract
more service leads.
When dealers finally understand that a single website cannot
effectively dominate search results for a broad list of popular
keywords, the TK Carsites solution will gain in momentum.
With extra digital assets at a dealer’s control, you can understand why TK Carsites is a
dual award winner for Search Marketing excellence. Next year a ground-up rebuild of
their website technology is due and we look forward to testing this new version from a
perennial search marketing giant.
Congratulations to the TK Carsites team for providing not only a platform that was built
for search but for implementing effective tagging on dealership website pages to help
them increase direct traffic.
111. Page 110
Peak Performance Winners
The five companies that were selected this year to receive the Peak Performance
award stood above the larger field of automotive website companies for Search
These companies fell short of the points needed for Pinnacle Platform recognition but
their technology platforms are ahead of the larger marketplace and deserve serious
consideration. To be in the top 10 companies that provide websites to car dealers is an
honor in and of itself.
This year we are proud to welcome four companies that did not receive an award last
year. Some have made major improvements over the past year and others have just
continued to refine their industry leading technology.
One of the opportunities that these companies have for next year is to continue to refine
their search marketing targeting on live dealership websites. Having great technology
and well implemented SEO tagging is the Pinnacle of success.
We are proud to recognize the 2010 AWA Peak Performance Award winners for
Search Marketing, in alphabetical order:
The five companies listed above represent outstanding choices for increasing a dealer’s
search engine marketing visibility and lead generation capability. Each company has its
unique features and platform advantages. We encourage you to investigate them when
you are seeking a new platform in the future.
* Indicates that this company was a 2009 ASMA Award Winner
113. Page 112
Dealer HD Peak Performance Winner
DealerHD websites impressed our review panel with
compliance on our Search Marketing benchmarks and the
Google search results presented by their inventory module.
This is the first time DealerHD is being presented with an
AWA and the first time we have taken a close look at their website technology.
The company’s inventory pages index very strong. In the case of the highly competitive
Chicago market, search authority is needed for a common search like “2008 BMW 328i
The DealerHD car detail page for BMW of Schererville is the only BMW dealer or for
that matter, OEM dealer to show on the page.
The website static page titles we reviewed had many examples
of smart geo-targeting so their internal team understands the
fundamentals of good search engine optimization strategies.
Since our team did not have the benefit of a detailed
presentation from their team, we congratulate them on the
positive result from our AWA review process.
115. Page 114
MJMI Internet Peak Performance Winner
This is the first time that PCG Digital Marketing has
formally reviewed MJMI websites and to our surprise they
are also based in New Jersey.
We did not have much experience with MJMI websites in the past so when the AWA
review team analyzed their customer search results it caught us off guard.
Congratulations to Jeff Bonnell and the design team at MJMI for creating a powerful
search compliant website platform that is providing car dealers with impressive search
authority. Their inventory structures are clean and focused delivering impressive search
A search on “2005 Nissan Altima Brockton” shows the MJMI inventory page in the top
position of Google Page One and such searches are
examples of the SEO architecture and power of their platform.
We welcome MJMI into the elite group of website companies
that are delivering outstanding Search Marketing platforms
that can assist car dealers to sell more cars and remain
competitive in a crowded marketplace.
117. Page 116
Three companies were selected this year to receive the
Phoenix Award. They have released an impressive redesign
of their website technology that will result in significant
performance, features, and functionality gains for their
In the case of Dealerskins, many had thought that the once
former “flash” star website platform was being abandoned and left to die slowly on the
vine. However, the fact is that the Dealerskins team was busy creating an impressive
platform that excelled in many of our search marketing tests while creating a bridge for
their existing clients.
Due to the time constraints of the formal review process and the ability to see multiple
live client websites that are utilizing the latest technology, we could not include them in
the Pinnacle or Peak award groupings. BZ Results, Dealerskins, Reynolds & Reynolds
are examples of platforms that would have benefited from the review processing being a
few months later.
Phoenix award winning platforms will be a force to be reckoned with in 2011. These
technology and design teams impressed us so much that we wanted to recognize their
great strides to create the next generation of powerful website platforms.
We are proud to recognize the 2010 AWA Phoenix winners for Search Marketing, in
Reynolds & Reynolds
We expect to see these three companies in the 2011 AWA submission process with
dealership examples that have matured over the coming year with strong results for our
review team to confirm. In the case of these three companies, the formal two-hour
review process was instrumental in educating our team on the latest platform features
and planned rollout schedules.
119. Page 118
AWA For Website Design
In 2010 we created three areas of excellence for
automotive website design which is just the start of where
the design awards program will be in future years. In
2010, we accepted recommendations from industry
members and consumers for their choice of best-
Website design must be also measured in regards to the
Google Analytics and lead behavior for the design. An
artistic design may in fact negatively impact the ability for
a dealer to convert traffic into leads and sale.
Once we narrowed down our list of car dealer websites, we requested copies of the
Google Analytics data for the last 90 days to see how each design impacted consumer
usage of the dealer website. Looking at metrics, like average page views, time on site,
and lead capture are important metrics impacted by design.
In regards to the OEM and Independent Automotive Shopping websites where we
did not have access to analytics, the awards were based on consumer survey data and
the scores of our design review team.
The winners in each category are listed below:
Dealership Website – www.parkplacetexas.com
OEM Website – www.jeep.com
Independent Automotive Shopping Website - www.autotrader.com
121. Page 120
Best Designed OEM Website - Jeep.com
The panel of design judges we invited
from local universities joined the PCG
review team to select the best car
manufacturer websites and it was a
In the end two websites came down to the
www.scionnation.ca and www.jeep.com.
After the initial "wow' factor for visual
design elements, which Scion had an
edge, we tested basic features like "build a
car" and "dealer locator" tools.
The ScionNation.ca asked permission to download a software tool which must hurt
conversion and could cause consumers to abandon the build process. Overall
performance was slow as the website loaded data from the Amazon cloud. The build
feature and locate a dealer function was a bit cumbersome as we tested functionality.
On the Jeep website the build a car feature was well designed.
What impressed us the most was after a vehicle was
configured, it showed the cars that matched the build in local
With one click the consumer can be taken to a local dealers
actual inventory detail pages. This is what all OEM websites
should offer which is great for driving consumers deep into local
dealers inventory pages.
We congratulate the website design team that created www.jeep.com as they have
been selected to receive a 2010 AWA For Website Design.
123. Page 122
AWA For Website Technology
In 2010, we recognized three companies for excellence in
automotive website technology. Next year we will be
expanding our technology review to include:
In 2010, we accepted recommendations from industry
members on their favorite website technology companies. In addition to the companies
that were suggested, the PCG review team also submitted companies for consideration.
The 2010 AWA for Website Technology winners are listed below:
Best Online Advertising Tool
Total Control Dominator
Best Search Marketing Strategy
Power of 5
Best Integrated Dealership Website
125. Page 124
Best Search Marketing Strategy- TK Power of Five
In the past year TK Carsites has made a number of positive
changes that have improved their website technology, market
pricing, and company leadership. At the same time, their Power
of Five technology could not be more relevant for car dealers
Over the past year, TK Carsites has rolled out a portion of their
new technology platform which eliminates the high costs of
custom flash designed websites with a full release due in Q1 of 2011.
Dealers will be pleased to know that this technology shift has reduced the price of TK
Carsites websites. In fact, their award winning Power of Five package, offers an
attractive price point with an award winning strategic edge.
This live search results created by the Power of Five technology is why we are
presenting TK Carsites with a 2010 AWA for Website Technology.
Car dealers’ local search visibility and Page One results are increasingly under attack
from independent websites, competitors, unfriendly review websites, and OEM
sanctioned promotions. We are awarding TK Carsites with an award for their
technology because never before have dealers needed additional search marketing
assets to defend their primary market area
With five targeted websites, TK Carsites deliver multiple channels that consumers can
find when they search for a dealership or the services they offer. Microsites are not
unique to TK Carsites, but the manner in which TK implements the local search
marketing strategy is what makes them a formidable opponent.
In this AWA whitepaper we introduced the concept of POD Score and its
measurement to advise dealers how their advertising budget returns are being impacted
when a consumer searches for their name. A low POD Score indicates that their
advertising budget Internet traffic is being diverted to competitors.
The TK Power of 5 technology helps to increase the Page One Defense for one of the
three elements in the score; control of organic listings. We congratulate TK Carsites for
their willingness to break from the mold and deliver outstanding Search Marketing
127. Page 126
Technology Reviews by Brian Pasch
During the review process, automotive
website vendors had the opportunity to
schedule a two hour presentation of their
website technology for the PCG Digital
These presentations were not required
for consideration for an AWA. In fact, a
number of our award winners did not
take this option.
As part of the post review process, Brian
Pasch created articles based on his first
impressions of the technology presented.
Official AWA Website - Your Source For Website Reviews
These articles were shared on the review website www.automotivewebsiteawards.com
and on Brian’s personal blogs.
These articles capture some additional elements of selected vendor platforms that car
dealers might consider as part of a purchasing decision. These articles have been
included in this year's AWA whitepaper for your review.
Edits to the articles have been made to reflect that they are included in this whitepaper
and that the 2010 AWA presentation has been made.
129. Page 128
In the screen shot above, a dealership executive or Internet Sales Manager can easily
see their current cost per lead and current balance. Need to make a change? Slide the
$ button to increase or decrease spending.
The Marketing Focus panel allows high-level adjustments of spending by marketing
focus. Do you want to increase the distribution of spending in your current budget to
include “Used Vehicles”? Simply click on stars 1 - 5 to activate those keyword goals.
Innovative Phone Number Tracking
Dealer.com has integrated phone number tracking with all Pay-Per-Click
campaigns. You may not be impressed by that fact since other companies offer similar
services. However, Dealer.com takes it to the next level by scraping all pages on the
dealer’s website that has a phone number and replacing it with the PPC tracking
number. This includes all custom text content pages created by the dealership staff or
advertising agency that may have embedded different phone numbers.
This creates more accurate PPC campaign metrics so more calls can be attributed to
their true source of visitor engagement.
What is brilliant with TCD is that once campaigns are setup, these high level executive
controls can really keep the dealer engaged with digital advertising success. I could
write a 20-page report on the unique benefits of TCD but that is not the focus of this
overview. Suffice to say that Dealer.com clients have a distinct advantage in
automotive digital advertising if they choose to leverage the power of TCD.
131. Page 130
Dealer.com has even enhanced the Google Adwords platform by adding new geo-
targeting functionality that even Adwords does not provide. Dealer’s ability to create
custom advertising “bands” could not be easier with the custom interface provided by
TCD. What this means to potential critics is that TCD does not “dummy-down” Adwords
so proficient PPC experts will not be held back.
It is hard to capture my excitement for the TCD platform because there is nothing on the
market more perfectly designed for car dealers who believe in paid digital advertising,
aka Pay-Per-Click (PPC). I tip my hat to Eric Mayhew, TCD’s chief architect, because
not too many people can claim that they reinvested Adwords functionality for the
One more kicker that Eric added to TCD put a smile on my face. Dealer.com looks at
the top organic search phrases that bring consumers to a dealer’s website and that
produce leads. If these keywords are not in the current Adwords campaigns, they can
be automatically added. Slick!
Those that don’t believe in the benefits of PPC will be out of business
shortly. Why? Because Automotive SEO strategies cannot place a car dealer on
Google Page One for broad search terms like “Toyota Camry,” “Used Cars,” or “BMW
Dealer.” As long as consumers continue to use broad search phrases, dealers will need
to invest in Pay-Per-Click advertising campaigns to stay on Google Page One.
133. Page 132
The Dealer.com Page Builder tools continue to grow with more widgets (see graphic on
right) to create pages on the fly. The Page Builder tool is intuitive and customers do not
need to call technical support to create a blank page to edit.
One limitation in the current version of the software is that custom pages cannot be
placed more than two levels down in the navigation tree.
Content is King
Consumers search for answers and recommendations for the questions that are top of
mind and car dealers need to build content on their websites to meet this
need. Dealer.com has a multi-pronged approach to adding content; video blogging,
integrated car reviews, and consumer reviews.
The video blogging feature creates optimized blog pages for each car in stock with
unique text and META tags based on the audio script for the vehicle. This feature
creates a large number of content pages that are indexed by Google which has many
benefits from an SEO perspective.
Consumers who purchase a car from a Dealer.com dealer can add their comments on
the car that they purchased. Dealer.com will compile and leverage these positive
consumer comments on similar cars in stock. Over time, this feature will allow car
inventory pages to have more content and targeted keywords to increase the authority
of their website pages. This is another example of Dealer.com’s leadership in applying
proven Search Engine Optimization (SEO) strategies.
135. Page 134
VinSolutions Delivers a Comprehensive Digital Marketing Platform
By Brian Pasch originally posted on 9-15-2010
The PCG Digital Marketing team was given the
opportunity to see the latest features and functionality
of the VinSolutions platform and we were impressed
with the breadth and depth of the integration they have achieved over the past year. In
2009 VinSolutions was recognized as one of nine companies to receive the 2009 ASMA
Award for Industry Leadership.
The VinSolutions Website Platform
VinSolutions is a juggernaut; adding new functionality to their platform at a blinding pace
to stay ahead of the competition. The demonstration that we sat through showed our
team just how busy VinSolutions developers have been over the past year.
137. Page 136
This was a very impressive content feature and has powerful potential for content
publishing. Without any extra effort from the dealer, content pages can be created that
target popular geo-based keywords for sales and service for cities that surround the
VinSolutions Mobile Integration
VinSolutions also demonstrated an attractive mobile application, which was easy to
navigate, and integrated with their backend CRM tools. The VinSolutions development
team has been hard at work to create a seamless consumer shopping experience,
whether they choose to access a dealers website via their mobile device or desktop
One of the strongest aspects of the VinSolutions digital marketing platform is that it is a
complete end-to-end software suite. VinSolutions provides software and technology
that starts with the dealer’s ability to photograph their inventory and load it in real-time
all the way through the lead management, sales, and customer service.
VinSolutions is a comprehensive website platform that stands alone in its ability to
deliver an integrated digital marketing solution for car dealers. Automotive retailers who
seek the simplicity of having a single point of contact for their digital marketing needs
will find that VinSolutions has the potential to make them smile.
139. Page 138
The new Dealerskins platform has optimized website pages for every car in inventory
with unique page titles and META descriptions for each car. I also liked their
breadcrumb menu on each inventory page shown below:
You can see an example of their new inventory page by visiting this link for a 2009
Volkswagen Routan. The final version of their optimized inventory technology will be
unveiled in their next CMS release but the current version is performing very well in our
testing. I would like to see more car details integrated into the inventory URL string.
141. Page 140
The Silence Is Broken
The previous silence from Dealerskins? They were hard at work surveying their
customers and getting their new release out the door to customers.
Car dealers using the old Dealerskins platform are encouraged to give their account
manager a call and see about the upgrade path to this more powerful website
Hats off to Dealerskins for moving to address the most immediate needs of their user
base. According to the Dealerskins team more features and enhancements are coming,
so listen up when your Dealerskins representative calls. SEO pundits will not have the
DS dog to kick anymore!
143. Page 142
The BZ Results Virtual Dealership 2.0 is a powerful platform that allows dealers to
create a fully customized website using simple drag and drop widgets, similar to how
WordPress works. Dealers can select from a number of “layouts” ( as shown above)
and then within each layout, they can pick a theme. Think of themes as the color
palettes and textures that your website can use.
For any layout and theme, dealers are presented with a number of universal widgets
within the base build and dealers can create as many custom widgets as they
like. These widgets are CSS aware so that when they are dropped on to a page, they
blend into the color palette and theme.
Widget examples are Contact Forms, Maps, Videos, Slideshows, Text Boxes, Inventory
Lists, Search Boxes, Specials, Twitter Feeds, RSS Feeds, etc.. Critical widgets like
inventory listing modules can be configured to the nth degree. This will allow dealers
and marketing professionals to create landing pages that can meet any business
need. The widgets for inventory had many customizable features that will make
creating PPC landing pages very easy.
The process of customizing any existing page or adding a new page is straightforward
and all pages can be edited for their SEO Titles, META descriptions and
permalinks. This represents a new attitude in BZ Results, which once felt that they had
to do everything for the dealer. I like the fact that I can help a BZ customer directly with
custom on-site SEO strategies, which in the past I could not do.
Today, their new platform is built on empowering the dealer to create a customized
customer experience. If the dealer doesn’t have the skills to customize their site, Mike
reminded me that BZ has staff to do that work for the dealer.
Another nice feature was that dealers could create their own custom forms, slide shows,
change navigational menus, and even microsites. Yes, the new platform will launch new
microsites on a new domain or sub-domain with simple tools. This will keep all content
and technology under one control panel. (Now BZ is gunning at me!)
145. Page 144
XIGroup Websites Hit The Mark And Demand A Closer Look
By Brian Pasch posted on 08-31-2010
I may be sounding like a broken record, if anyone
remembers vinyl recordings, but the largest
companies that service automotive retailers have
made major investments in rebuilding their
website platforms in the past year.
This is a very promising trend and will make attending the upcoming October
automotive conferences critical for any car dealership looking to significantly grow their
business in 2011.
The XIGroup, owned by Dominion Dealer Solutions, is no exception. The latest XIGroup
platform we reviewed showcased many features that will surely please their user
community as well as attract new customers.
Focus on Data Quality
I was impressed with Joe High, General Manager of XIGroup, who made the
presentation because his focus was not the same as other companies that we have
reviewed as part of the 2010 ASMA Study. Joe started his presentation with a focus on
the quality of data presented on car dealer inventory pages.
Inventory pages are the most popular pages used by consumers when visiting a car
dealer website. XIGroup has leveraged automotive data from Data One to create what
Joe High considers the highest quality car detail data in the industry. You don’t have to
look hard to find car dealer website with inaccurate data for options and configuration
data by VIN Number.
I was also impressed how easy the car detail pages could be configured to give car
dealers the ultimate granularity in how their cars are presented online. In the screen
shot below, you can see that dozens of features can be turned on or off on a car listing
page to make the consumer experience powerful.
147. Page 146
One of the most interesting features was their rules based engine. Dealers can
quickly update inventory pricing, tags, call-outs, visibility based on business rules. If
dealers wanted to add a “special” tag on all cars in inventory over 30 days, that can be
done in one click.
Dealers who want to take any car out of inventory without waiting overnight for a new
feed can do so quickly. The rules based inventory management features will save
dealers time when compared to manual editing.
Consumer Friendly Car Listing Pages
Another feature of the XIGroup platform is that all car photos can have a custom overlay
with the dealer’s information. Photos on a car dealer’s website look so much better
when a consistent photo overlay is used. This is branding 101! The XI platform can
automatically take plain photos and dress them up with the dealers phone number,
website address and logo.
The integration of car photos and videos is very smooth and the car detail pages are
very clean and attractive. I like that consumers can bookmark cars, save them and
create a side-by-side comparison. This feature is useful when consumers find similar
new cars in stock that have significantly different prices. The tool can show them how
the installed options change their delivered cost.
In the screen shot below, you can see where I highlighted in red the two visual
navigation controls that are visible on car detail pages:
149. Page 148
XIGroup is one of a handful of website platforms that offer specific upgraded packages
for Automotive SEO. Their offerings to car dealers who want managed SEO include
Basic SEO, Enhanced SEO and SEO Elite, which are all priced very reasonably.
These packages are what I would consider “On-Site” SEO and on-site optimization is a
very important part of the overall success of any car dealer’s website.
XIGroup Websites Summary
In conclusion, XIGroup hit the bull’s-eye for dealer usability and consumer
shopping tools. Their new platform does a great job of providing a robust feature set
that can be easily controlled by dealership staff; especially those that do not have a
technical background. With their mobile platform offering and a new website
architecture, XIGroup website technology demands a closer look.
151. Page 150
In the photo below, you can see that their user interface can change SEO tags on static
pages, like most vendor platforms. The new twist is that the dynamic inventory pages
(called Vehicle Page-Level Tags by Reynolds) can also be customized which can lead
to some serious A/B testing to see which SEO tags work the best.
This is very important for dealers who operate in cities with common names that match
other cities in the USA or if other dealers share their business name, like “Classic
153. Page 152
DealerFire Websites Stand Out From The Crowd
By Brian Pasch posted on 08-27-2010
I had the opportunity to review the latest
enhancements to the DealerFire website platform this
week with the presentation coming from company
founder Eric Hoopman.
Last year DealerFire was one of the nine award winning companies in the 2009 ASMA
Study. (download a copy) It is clear that DealerFire has not been resting on their laurels
with the amount of new products coming to market and their Engine 5 platform.
If we had an award last year for the best graphically designed websites, DealerFire
would have been a frontrunner! Our team universally agreed that DealerFire sites stand
out from the crowd on their design merits. The consumer facing website controls are
well thought out and reduce clicks. Dealers looking to break away from the typical
website interface, should take a look at DealerFire technology.
Some of the newest updates to popular automotive website platforms include the ability
to change designs, colors and page layouts on the fly. DealerFire already has the
ability and they have improved on the flexibility of those changes this year. Their core
technology has a number of design themes that can be selected and each theme has
modules and components that can be used to create customized pages.
We were shown many of their new features on their demo site located at:
DealerFire Mobile Leadership
DealerFire has one of the strongest mobile platforms we have seen with SMS / Text to
mobile integration and one of the cleanest presentations for the iPad. Car detail pages
allow consumers to save the car information to their mobile phone. You can see the call
to action box on the right column in the screenshot below. The presentation on my
iPhone was very clean. When the dealer calls, this feature makes it easy to discuss the
car with data handy in front of the mobile user.
155. Page 154
Since content is king, DealerFire has chosen to integrate a WordPress into their base
website package which is a smart choice. WordPress is the platform that I prefer and
the WordPress blog can be configured either as a sub-domain or as a sub-directory.
There were a number of features that we thought created a better call to action,
specifically I liked the ” adopt a car” feature. Cars in inventory can be assigned to
different salespersons so that on a car detail page a photo and phone number appears
offering assistance. See screenshot below in the green-boxed area.
Another feature we liked was the ability to show inventory counts by model in the drop-
down navigation menus, which can be turned on or off with a click. The website nicely
integrates video and has some nice hooks for YouTube users.
The team at DealerFire is clearly passionate about their automotive advertising platform
and we look forward to putting it to the test with our ASMA evaluation team. Dealer
looking for a personalized website and hands on customer service experience, should
call over the DealerFire and schedule a presentation.
157. Page 156
A popular example of the Power of Five in action is to conduct a search for "Marlboro
Nissan" in Google. In addition to their main TK website appearing one Page One which
is www.marlbornissan.com, you can also see other TK sites that include www.nissan-
service.net, www.nissancarsmass.com, and www.usednissanboston.com. The control
of Page One is shown below in red:
TK Carsites is not the first to utilize microsites for car dealers but they are the only
vendor we reviewed this year that has a pre-packaged microsite solution offered as a
standard marketing strategy for car dealers. In this example, Marlboro Nissan controls
159. Page 158
Dealer e-Process Showcases Chat and Video Power
Originally posted on 10-5-2010 by Brian Pasch
We had the pleasure of participating in a demonstration of the latest technology from
Dealer e-Process in September as part of the AWA review process. In 2009 Dealer e-
Process won an ASMA award for their excellence in search marketing and we can
confirm that the company has built on that success in 2010.
The presentation of their website technology was expertly orchestrated and a number of
features stood out in our minds as best in class. Dealer e-Process impressed upon us
their attention to detail, compliance, and focus to create a custom website for dealers.
The websites we reviewed show that their goal to create a custom dealership
experience was achieved.
Managed Chat Services
Dealer e-Process is a firm believer that dealers should use chat on their website and in
fact, they own their own chat technology. A Hyundai dealership using their platform
was used to demonstrate the power of chat.
Their live stats for the month on August showed
342 chat leads which was very impressive. Their
proprietary chat software, staffing and training is
obviously creating significant value for this
161. Page 160
In this second example, the screenshot shows how easy it is to associate a custom
YouTube video with any car in stock.
In this third example, the dealer staffing page comes alive with integrated YouTube
163. Page 162
Dealer e-Process SEO
Their SEO Architecture of their platform will be formally reviewed in the 2010
Automotive Website Awards (AWA) whitepaper but since they won an award last year,
we can say that they have continued to improve on their core platform.
Their technical team should be congratulated as we were shown a number of local
searches that demonstrated that Google likes their inventory optimization. The
platform allows full access to Page Titles and META descriptions so for SEO purposes,
we like their open architecture. Dealer e-Process also offers a managed SEO package
for car dealers who want to outsource their search optimization.
Automated OEM Incentives and Dealer Specials
Our notes on their platform were extensive as their demonstration walked our team
through their slick integration with OEM incentives which will save dealers considerable
time. We also liked how the platform made sure that special pages were filled with
meaningful data. We have visited too many dealership websites where special pages
are blank. Using rules based actions, specials can be programmed into the system
without requiring manual intervention.
The Dealer e-Process platform utilizes WordPress for their blog technology which we
applaud. WordPress is both easy to use and supported with hundreds of free plug-ins
from developers worldwide. The core platform also has unlimited page creation tools
which is vital for dealers who want to compete for organic search visibility.
Dealer e-Process impressed our review team with great focus and attention to detail on
all aspects of website design, communication, and conversion. The administrative
tools and feature set make them a top contender for dealers looking to change website
platforms. Dealers looking for a platform that truly integrates video, chat, and search
engine optimization tools should place Dealer e-Process on their short list.
167. Page 166
2010 AWA Peak Performance Winner
My Dealer Biz
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