About The Awards
The 2010 Automotive Website Awards
(AWA) recognize outstanding companies that
serve the automotive industry.
This year, PCG Digital Marketing will present
awards of distinction for website design,
technology and search marketing
The expanded list of categories is in
response to industry demand for an
independent, thoughtful review of technology
platforms that car dealers rely on to operate
a successful business.
PCG Digital Marketing originally presented an award based on Automotive Search
Marketing Architecture, which was known as the ASMA Awards. PCG’s expertise in
digital marketing and search engine optimization strategies for the automotive industry
gave them the confidence to create a new process to review and judge automotive
PCG took the risk and hoped that the industry would embrace the candid feedback they
provided in their research report that accompanied the awards. Their efforts were
rewarded for taking that risk with a groundswell of productive dialogue between
companies that serve the automotive community.
Last year, some of the companies that did not win an award asked for clarification on
our review criteria and we provided advice freely. The existence of the AWA has
accelerated innovation and has raised the bar for the core requirements needed in
automotive websites for digital marketing.
This year, we expanded the award categories to include design. We updated the AWA
review process with additional channels of feedback to determine design winners. We
created a survey process, which allows us to collect data on a series of questions
pertinent to the awards from consumers and members of the automotive community.
In 2011, the survey process will be significantly expanded to measure an even larger
sample of consumers and automotive industry members.
Open Letter From Brian Pasch
The 2010 AWA could not have been possible without the assistance of
the great team of professionals at PCG Digital Marketing and the
support of the automotive community.
I would like to especially thank Carrie Hemphill, Melanie Ferrato,
Andrew Schmitt, Matt O’Such, Kristen Chiarello, and Andrew Talcott for
assisting me with this massive project.
A round of applause also goes to the dedicated employees of the automotive industry
that have worked so hard this year to improve their digital marketing platforms. I was
impressed with the number of talented design and technical professionals behind the
products that we reviewed this year and what they have been able to accomplish.
Over the course of the past year, I have had the opportunity to answer questions
regarding last year’s study and specifically how each platform was scored. Our
collaboration was provided willingly and without charge to assist all automotive website
companies to better serve car dealers. This type of open dialogue is what the
automotive community needs to accelerate advances in website technology.
One of the areas that the automotive community needs to unite on is the creation of a
new ADF specification. The current ADF 1.0 specification was designed in 2000 and its
purpose was to define how data is passed between different software products. The
industry needs an updated file format, with expanded data fields for service, finance,
search marketing, and web analytics so dealers can pass more information from lead
forms into multi-vendor CRM and sales analysis tools.
Dealers seeking to measure the effectiveness of their digital marketing investments
need to support a new ADF specification. A new specification will be part of a solution
that will provide detailed ROI reporting on all their digital marketing activities.
I hope you find this 2010 AWA whitepaper helpful in researching and selecting your next
website platform and related technologies. I congratulate all dealers who are reading
this publication since it is a direct reflection of your willingness to engage in world of
Brian Pasch, CEO
PCG Digital Marketing
About The Website Selection Process For Search Marketing
The data charts across from the vendor profile pages in the preceding section display
some of the factors we considered in selecting winners for Search Marketing. There are
some basic guidelines for consideration that we would like to clarify since the data
charts are a fraction of the matrix we use to select our winners.
What complicates selecting winners is the lack of uniform cooperation from members of
the automotive website design community. PCG Digital Marketing advertised the AWA
application process, as well as directly contacting website companies seeking their
interest in cooperating in the review process.
The website companies that refused to cooperate forced us to collect and analyze
websites that were listed on the company website as case studies or clients. In cases
where client examples were not listed on the corporate website, we found dealer
websites by doing a search on the website company name.
In the end, we had three types of websites included in the Search Marketing review
Submitted – Website company sent us the dealer website for consideration.
Advertised – Website company listed the dealer website as a client on their
Researched – PCG review team found the website by searching for the
website company name.
As part of the review process, websites other than those submitted by vendors are
always researched and reviewed. This prevents a website company from gaming the
system and creating five special websites for the review process.
There is also an argument to make that some website companies just provide a base
platform and it's up to the dealer to optimize the website for search. Car dealers do not
have the training to complete an on-site SEO review. Website vendors need to provide
that service or partner with companies that do.
If neither are done and the sites we review have duplicate page titles, META
descriptions, or unfriendly inventory URL designs, they will never get past our initial
review criteria. We firmly contend that search engine friendly websites must be a
standard in the industry. Those companies that ignore that criteria will continue to lose
2010 AWA Award Categories
AWA For Search Marketing
The 2010 Search Marketing awards are structured in three
Phoenix Awards – Representing website companies
that have released an impressive redesign of their
website technology that will result in significant upside
performance, features and functionality to their
customers. Phoenix award winning platforms will be
a force to be reckoned with in 2011.
Peak Performance – Representing website companies that have the search
marketing architecture and feature set that will provide their clients with a
strong competitive advantage online. Peak Performance winners are
members of an elite group, which represent platforms that will enable dealers
to create an unfair competitive advantage in their local markets.
Pinnacle Platform – The Pinnacle award is the highest recognition we
provide in the AWA Search Marketing category. The companies receiving this
award have designed and delivered search compliant websites that stood
above their peers.
Pinnacle Platform winners deliver outstanding digital marketing platforms for
car dealers and show an unprecedented attention to detail in live production.
These automotive platforms reached the pinnacle for scoring in our AWA
benchmarks and live testing, which demonstrates that these companies
practice what they preach.
Ordering Additional Copies of This Whitepaper
We encourage members of Trade Associations, State Automotive Dealer Associations
and 20 Group Moderators to consider ordering copies of this whitepaper for distribution
at your upcoming meetings and conferences.
If you would like to print copies yourself, you can download the PDF from
www.automotivewebsiteawards.com or you can arrange for copies to be printed and
drop shipped to your meeting.
For printed copies of this whitepaper, contact Carrie Hemphill at 732-450-8200 ext. 2,
for pricing based on quantities you would like to print.
Referencing This Whitepaper
When referring to this whitepaper, we ask that you utilize the link to the full PDF
document on the official website. Please do not upload a copy of the whitepaper to your
own website. This will allow us to make any typographical edits that are reported and
also measure the readership of the whitepaper.
Special Versions of The AWA Report
Winners of a 2010 AWA can request a customized PDF highlighting their specific
awards pages and related articles. Winning companies should contact Carrie Hemphill
at 732.450.8200 ext. 2 for additional details.
Contacting Us By Mail:
PCG Digital Marketing
45 W River Rd
Rumson, NJ 07760
BZ Results, part of the ADP Dealer Services family of
companies, develops digital solutions for dealerships that
are simple to use and simple for your customers to use.
Their integrated products help dealers: Attract prospects,
Convert more often, Transact quickly and, Retain
customers for life.
In the past it took many vendors across many
solutions to create your Total Digital Solution. Today,
BZ Results is the only provider of a single vendor,
comprehensive solution designed to keep you on the
leading edge of the online business.
Your online customers are more sophisticated and
expect more from your website than ever before. They also expect your dealership to be
highly connected. They expect your website to provide more information and more
capability than ever, enabling them to do business in a way that's most convenient and
satisfying for them.
Think about it... your customers want to take themselves deeper into the sales cycle
online. All you need to do is satisfy their expectation and gently guide them to do
business with your dealership. ADP Dealer Services is a division of Automatic Data
Processing, Inc., that provides integrated technology solutions to nearly 27,500 auto,
truck, agriculture, heavy equipment, marine, recreational vehicle and power sports
dealers throughout North America, Europe, the Middle East, Africa, Asia Pacific and
All Auto Network
All Auto Network’s core foundation is based on
supplying user-friendly technology to the dealer
and empowers them to use it for every resource
available on the web to sell cars.
AAN's software application provides clients with a variety of flexible management
programs designed to reduce operating costs and simplify the time consuming
administration needed to run a web based system and web site. AAN's online dealer
management system is designed to help you stay in control of your inventory exposure,
lead management, marketing strategy, and cost reduction without having to start over or
reinvent your online exposure.
With a level of automation, business intelligence, scalability, and security like no other
system in the industry; you can rely on AAN for all facets of web re-sourcing your
inventory. Developed with ease-of-use and flexibility in mind, AAN's systems are
completely integrated with most popular applications and portals allowing you instant
data access, using real-time, up-to-the-minute data. This feature facilitates opportunities
for you to make quick responses to any inventory adjustment and enhancements.
We have been servicing the Automotive Dealership industry for over 10 years and our
team is a group of talented people from diverse backgrounds in Technology, Marketing,
and Management. Our mixture creates results for our clients.
We can help you improve your web-based applications quickly, easily, and completely.
With an Automotive Cultural constantly changing it still takes the one on one interaction
to consummate a deal. Let All Auto Network help you put all the pieces in place so you
can focus on the job of selling automobiles.
Autofusion Corporation, founded in January 1998 and
headquartered in San Diego, is a provider of products and
services for automotive e-commerce. The company’s offerings
facilitate significant sales efficiencies for dealers by helping
consumers select cars and matching consumer selections with
dealer inventory at the best prices.
New-car dealers, as well as portals and auto-related sites, are increasing revenues with
Autofusion’s solutions. The Autofusion Configurator is at the core of Autofusion’s Suite
of products and services, which also includes MatchMaker, Exact Search, Smart Search
and Automine. These products are featured on CarPrices.com, Autofusion’s successful
consumer web site, as well as on several prominent third-party sites.
Some of Autofusion’s clients include: AAA, Digital Insight and many new car dealers,
including four of the top 10 U.S. dealer groups.
Autofusion’s web sites greatly reduce the workload for customers. They keep the
inventory fully configured, including options on new cars. Specials pages are full of
offers and vehicles, and not coming back soon pages. Month to month contracts are an
option. Dealers show up in Google more often than any of their competitors with
Autofusion’s SEO package.
Since its creation, Autofusion Corporation has stayed true to the mission of succeeding
as a leading provider of Internet marketing products and solutions for car dealer
websites across the country. Autofusion is comprised of good people with great talent,
specializing in the fields of: Search Engine Optimization, Search Engine Marketing,
Sales, and Web Design.
AutoJini specializes in building elegant, sales-driven
websites for auto dealerships. The number one goal is to
help dealers convert website visitors into leads, without
the high price tag. Elegantly designed, easy-to-navigate
websites enhance a dealership’s online presence and
become an effective leads generation tool for dealers.
AutoJini’s strategy goes beyond mere search engine optimization. After researching the
competition and local market, they start by constructing the site with the right keywords,
page titles, meta tags and descriptions. Then submit the site to the top 10 auto
directories, the DMOZ and local search engines, provide Google and Yahoo sitemaps in
XML format, export inventory to third party sites (Oodle.com, Google Base, Vast, and
LemonFree.com), and offer inventory details in RSS format, like sales and marketing
coupons on the website.
Since they customize each site, a long list of features is offered along with the expertise
to solve what dealers often believe to be impossible problems in the world on
eCommerce and Internet sales. AutoJini creates an interactive, integrated user
experience that draws the customer’s focus to the dealership and its products. Once a
visitor reaches one of AutoJini’s dealers’ websites, they don’t get “lost” or frustrated. In
fact, just the opposite. Aside from keeping the website design professional and easy-to-
navigate, AutoJini offers the right mix of “call to action” features designed to “hold” the
customer. The sites attract customers and promote leads generation.
When using AutoJini, dealerships have the comfort of knowing the websites developed,
and which run on our back-end systems, are guaranteed to work on all major web
browsers and operating systems.
Auto Lot Manager
AutoLotManager.com provides marketing help
to auto dealers. The main concentration is
Internet Marketing- through Inventory Management, Websites, and Management Tools
They provide a "Do-It-Yourself" solution for entering data and photos of inventory for
dispersal to third party websites (such as Autotrader.com, Cars.com, dealer websites,
Manufacturer websites, and others) as well as Window Stickers and Buyers Guides.
Also provided is "On-The-Lot" service for certain geographical areas.
AutoLotManager.com also designs inventory templates (to display inventory on existing
sites) or complete dealer websites, including "Micro Sites" for specific marketing
campaigns (events, niche products, unique ideas, etc.).
The complete Version 2.1 simplifies follow up from first contact through ownership
history. Proprietary tools, such as the exclusive "Vehicle Matching", "Prospect Ranking
System", and "Send an Email", allow targeted, relevant contact to maximize
opportunities with minimal effort by dealer personnel and minimal disturbance to
"Electronic Desk Log", "Automated Follow Up", and "Ratings Change Alerts" help
Salespeople and Sales Managers alike improve productivity and results!
AutoLotManager.com is also always seeking new technologies, partnerships, and ideas
to help dealers, such as: Video, Phone Tracking & Grading, Added Online Exposure,
Live Chat, Craigslist and Facebook Integration.
AutoLotManager.com is the culmination of 13 years of teamwork between "Internet
Gurus" and "Car Guys". Based in Ohio, they currently employ 40 office and field staff,
supporting efforts to help auto dealers market vehicles more efficiently.
The four owners have an extensive background in Internet development and the
automotive retail industry. Over the past 6 years, the company has enjoyed triple digit
growth, now servicing over 275 dealerships throughout Ohio, and including Kentucky,
Michigan, Pennsylvania, Tennessee, and Wisconsin. Nationwide expansion is under
AutoRevo was born as most business ideas are, from
a need. In 2001, Chad Polk owned and operated an
eBay Motors vehicle listing service for auto dealers in
the Dallas/Ft. Worth Metroplex. The need to automate
the listing process was evident, and in December
2003, he partnered with Mark Hoffman and Randy
Roberts and built what is now known as the AutoRevo
Internet marketing platform.
Initially, AutoRevo was established to provide auto dealers a more proficient method of
listing and managing their inventory on eBay Motors. The company’s product offerings
soon grew to include search engine optimized dealer websites, a robust inventory
management system, used vehicle inventory integration with any online classified
vendor, a lead management system and advanced reporting analytics.
The company continues its self-funded business model where profits afford the
opportunity to hire new employees, allowing continued growth and diversification in the
ever-changing automotive industry. Employees have seen everything from writing code
in a garage (a finished-out garage was our first real office) to working in our beautiful
8,000 sq. ft. office in the heart of the North Dallas Technology Corridor.
With over 750 clients across North America, AutoRevo has established itself as a
provider of on-demand software for automotive dealerships marketing and selling cars
online. Delivered as software-as-a-service (SaaS), the company’s vehicle marketing
system (VMS) provides dealer websites, VIN descriptions, photos, custom ad
templates, vehicle history reports, custom window stickers and other buyer tools that
empower automotive dealerships to advertise and market inventory in real-time.
ClickMotive is an innovative and rapidly
growing Software Company that creates
Automotive Internet Marketing Software
exclusively for the Automotive Industry.
The ClickMotive suite of Fusion Website™ Products includes Dealer Websites, Auto
Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine
Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video
Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics,
Customization and Support.
ClickMotive pioneered the concept of combining the power of Web, Search, Video &
Mobile into a single seamless website product for the automotive industry. ClickMotive
creates all its technology in-house, and the company currently works with thousands of
Dealerships including some of the largest and most respected names in the automotive
Led by the former owners of Third Coast Media and the former Vice President of RWS,
ClickMotive combines powerful tech savvy with years of experience at all levels of the
ClickMotive competitively provides Internet Marketing Software to the Automotive
Industry. ClickMotive works directly with Dealers, Auto Groups, Regional Ad
Associations and OEM's.
ClickMotive has recently been selected as an official Acura preferred website provider.
Their mission is to become the nation's most respected and cutting-edge provider of
cost effective Internet Marketing Software to the Automotive Industry.
ClickMotive offers it proprietary suite of Internet Marketing Software called FUSION™.
The FUSION™ system consolidates web solutions and is geared exclusively toward the
automotive industry at all levels, -- dealer, group, regional, and national. FUSION™ lets
the client control content, incentives, video, marketing, specials, SEO, SEM, inventory,
Cobalt is a privately held database software
development firm that specializes in serving
associations, membership-based organizations,
and other not-for-profits. Cobalt is dedicated to
client’s success and works tirelessly to ensure
that the products and services offered allow
clients to achieve their business goals.
Founded in 1996, Cobalt helps clients drive revenue, increase internal efficiency, and
offer value-added services to their customers through a CRM-based data management
products as well as personalized, database-driven web sites, systems integration, and
content management solutions. Cobalt’s strength lies in a wide breadth of expertise and
proficiencies in numerous technologies that offer their clients multiple solutions to
Cobalt has steadily expanded over 14 years from a small start-up to an established
software provider with over 100 clients. Headquartered in Alexandria, Virginia, Cobalt
has put together a dedicated staff with deep experience in the industry. Cobalt's
advantage is with organizations with complex and specialized needs. Cobalt works
together with each client to understand the unique challenges and opportunities and
deliver a tailored solution to meet its goals.
Dedication to clients does not end with implementation, instead that is the beginning of
a long-term relationship, which continually innovates the solutions and provides
personalized customer support. Cobalt has always been a leader in providing friendly,
knowledgeable support services to users of their products located around the world.
With a combination of easily accessible support services and a wide variety of training
options, Cobalt is committed to building long-term relationships with each client.
Dealer Car Search
Dealer Car Search will build your
dealership a cutting edge car dealer
website that will become your virtual
showroom. Your new dealership
website will professionally display your
complete inventory with up to 60 photos
of each vehicle and allow you to create
and post videos for each car.
However, our car dealer websites do much more than just display your inventory. They
act as a landing pad for consumers to easily submit leads directly to your sales force.
Your new website will become your online showroom and act as the first impression to
potential car buyers.
Social Media is the world’s newest 800-pound gorilla, and you cannot afford to ignore it
any longer. We realize that Facebook and Twitter can be complicated and intimidating,
this is why we do the Social Media work for our Dealers. First, we create a Facebook
and Twitter account for every new customer. Next, our software updates these accounts
every time you add a car into Dealer Car Search. This methodology allows your
dealership to stay current with the times while letting our system do the work.
The number one complaint from automotive consumers is that car dealership’s websites
are not up-to-date with current inventory. We solve this problem! Dealer Car Search will
manage your complete Internet Advertising Campaign and your website from a single
Our Single Point Upload technology makes you more productive by giving you a single
point to add, edit, and delete your inventory. No more managing new purchases, price
reductions, and sold unit deletions from multiple sites. Our Single Point Upload System
keeps all of your Internet Advertising Campaigns accurate, up-to-date, in sync, and
The lifeblood of any successful car dealership is quality leads. Dealer Car Search will
share with you the best practices of our most successful dealers. We will show you how
to double or even triple the amount of Internet Leads that your dealership generates.
We want to help you sell more cars and consulting is included in our package at no
Dealer e-Process web design is known for its
custom innovative work and non-template
In 2009, Dealer e-Process won the ASMA
“Industry Leader” Award for Search
Marketing and also the 2009 DrivingSales Best Website Provider.
Despite these achievements, Dealer e-Process continually strives to achieve excellence
in three main areas when it comes to website production and maintenance: website
design, search engine optimization, and customer service.
Dealer e-Process recognizes that it is not enough for a website to look pretty. It needs
to accurately depict the goods and services provided at a given dealership while still
providing other valuable resources for the customers and employees of that dealership
For that reason, Dealer e-Process is continually building and testing custom website
layouts. Instead of taking the “cookie-cutter” approach to website design and
production; this ensures that the websites they build are esthetically pleasing, easy to
use and inherently different than other dealer websites.
While ease of use and esthetics are important when it comes to producing dealer
websites, Dealer e-Process knows that those factors are of no value unless they are
driven by strong SEO practices.
Dealer e-Process proprietary SEO software and site construction is continually tested
and implementing to ensure that the websites they build not only look good but also
perform well in organic searches. They are experienced in terms of understanding how
search engine results pages are aggregated (both in paid and organic search), which
means they know how to get your website noticed on the web.
Dealer e-Process prides itself on strong customer service. Unlike other website
providers, Dealer e-Process does not operate on a “set it and forget it” mentality.
Instead, they continually work with dealers through monthly website reviews to make
sure their dealer website is meeting their internal and external needs. Furthermore, they
provide the necessary tools for dealers to make quick inventory and/or content changes
to their website without having to endure an obnoxious wait times.
DealerFire is a custom automotive web
design and Internet marketing firm that
caters specifically to the automotive
With a decade of experience, true industry knowledge, performance and innovation is
born. From large automotive dealer groups to independent dealers, they have been
providing custom automotive website solutions since 1999.
DealerFire custom designs and search engine optimizes every aspect of their websites.
DealerFire is results driven and their work speaks for itself. Above and beyond
outstanding design and functionality, their core focus is customer support. DealerFire’s
commitment to customer service is proven with each new custom website built. A
qualified support technician, with no call centers or service ticket numbers, answers
DealerFire is not just a website provider, they offer a personalized approach to every
auto dealer website, landing page, micro site, mobile site, and marketing campaign.
DealerFire works closely with every client to ensure all needs are met.
DealerFire provides services to some of the top dealers in the nation and are confident
that their knowledge, insight, and experience will help any dealership succeed and
distinguish itself from its competitors.
Dealer HD is an automotive website and online
solutions provider serving clients nationwide. Located
in Chicago’s southern suburbs, the Dealer HD team
has over 100 years of combined automotive
Dealer HD provides customizable dealer websites
with the Real-time Inventory Management System
(RIMS), a comprehensive tool that collects dealer leads, allows easy editing of website
content, inventory modification, financing, service and parts coupon creation, social
media management, and one click to support.
Each of Dealer HD’s websites comes standard with features that make shopping for
cars online as easy as possible. Dealer HD standard features include Build-A-Car and
Car finder HD that are designed keep customers on-site even if they can’t find the
vehicle they’re looking for and allows them to request information or visit the vehicle
details page for complete vehicle information.
To enhance dealerships’ online presence Dealer HD has developed additional tools to
support the core website product. Hyper SEO: Using a hybrid of optimization
techniques and coaching, Dealer HD helps dealers optimize their websites so they’re
found in the searches they feel are most relevant to their business.
Using National Partner Reach Local’s engine, Dealer HD provides both Keyword
Search and Behavioral Display advertising, allowing dealerships to expand their
keyword selection and get the most value from their investment.
Utilizing the fully integrated Contact At Once live chat program, Dealer HD helps
dealerships provide the same level of customer service online as on the lot.
As one of the most popular forms of communication, Dealer HD has brought Texting
into dealerships’ marketing mix as well as offering one-click to social media. Dealer HD
features over 15 social bookmarking sites on each vehicle in a dealerships’ inventory
allowing customers to post and bookmark right from the website.
Websites and features aside, Dealer HD prides itself on customer service, assigning
one dedicated account manager to each dealership account to provide personalized
service, and continuously works on a quarterly development cycle to provide new
features at no cost to clients.
Dealer Impact specializes solely in automotive website
design through Dealer Impact Systems.
Dealer Impact streamlines the communications between
you and your customers with their Virtual Notification
System, which automatically notifies customers when
your inventory changes to suit their needs.
Other automated features like E-Marketing and
Newspaper clients assure that you will be able to keep customers informed of sales and
rebates, allowing you to manage huge amounts of leads with ease.
Innovations like the Video Generation System uses photographs of your cars and
automatically renders them into videos, engaging customers and setting your website
apart from the competition. With Digital Marketing CRM, all the components of Dealer
Impact’s customer relationship marketing tools are easily accessible and adjustable to
keep you in control of your communications.
All websites come with SiteCast, which integrates all the features Dealer Impact
Systems offers into a cohesive set of tools at the user’s disposal. To make sure your
site gets noticed, Dealer Impact offers their Rank King Pro Search Engine Marketing
By taking advantage of the latest SEO and PPC techniques Dealer Impact Systems will
drive traffic to your website so you will see the ROI you desire. Results are easily
tracked through Digital Marketing Machine, which monitors inbound and outbound traffic
at each point of contact with the customer.
The features offered at Dealer Impact Systems gives a unique approach to automotive
marketing. Dealer Impact’s apples to apples guarantee means that you get the best
website possible, for a price you can afford.
DealerPeak was founded in 1999 with the goal
of providing Automotive Dealerships better
technology solutions at lower costs while
providing superior results.
DealerPeak is headquartered in Portland,
Oregon with hundreds of dealer clients throughout the United States. DealerPeak
solutions include CRM, Websites, Desking, Digital Marketing and Transactional
Websites that work seamlessly on a unified Web-based platform.
This allows dealers to reduce the number of vendors they deal with and drive cost out of
DealerPeak’s mission is to provide automotive dealers with real value solutions that
increase the bottom line and streamline operations.
Products include Personalized Dealer Websites, Advanced CRM, Lead Management,
Desking Solutions and a revolutionary new platform to allow Dealers and Consumers to
negotiate the vehicle transaction entirely On-line.
DealerPeak is aware of the power of social networking and has launched a Facebook
Inventory application that allows DealerPeak dealers to display their new and used
inventory on a Facebook fan page, with President Jock Schowalter commenting “With
more than 400 million users on Facebook, it is one of the most popular sites on the
Our dealers rely on us to keep them on the bleeding edge of the ever-changing
marketing strategies available. We see social media marketing strategies as an
important addition to the Dealer’s overall marketing mix. Making real time inventory
available to Facebook users is a no-brainer for any dealer trying to leverage social
DealerPeak also has a separate division for its On-line Negotiation Product called
WideStorm, which allows customers to negotiate buying a car online instead of having
to travel to the dealership and go face-to-face with a salesman.
Dealer Specialties, a division of Dominion
Dealer Solutions, is the nation’s largest
provider of inventory management, photo
and video collection services.
For dealers needing full-service inventory management, Dealer Specialties employs
over 600 field technicians located in 48 states to service nearly 7,000 automobile
dealerships. Each month, their technicians physically view and collect data on more
than 700,000 used vehicles.
For dealers needing self-service inventory management, Dealer Specialties offers
category-leading web-based solutions. These online solutions allow dealers to capture
their own photos and videos.
With either self-service or full-service solutions, the detailed vehicle data, photographs
and videos are sent electronically to the industry’s most extensive network of
destinations including dealer websites, OEM sites, as well as third-party destinations
including Cars.com, eBay, Craigslist, AutoTrader.com and many others.
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for
life. Dominion Dealer Solutions products include: lead generation through IFMG;
customer relationship management tools through AVV, Autobase, and @utoRevenue;
Websites through Dealerskins and XIGroup; and specialized data aggregation,
management, and reporting services through Dealer Specialties, Cross-Sell, The
DataCube, and DataOne Software. These businesses serve more than 60 percent of
auto dealers nationwide.
Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at
http://www.DominionDealerSolutions.com . Dominion Enterprises is a marketing
services company serving the automotive, enthusiast and
DealerTrend, Inc. based in Reno,
Nevada is a marketing and technology
company providing auto retailers with
highly effective car dealership
websites, search engine optimization,
and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing
DealerTrend builds automotive retail websites custom designed for you and your
dealership to sell more cars. As consumers and dealers become more Internet savvy
you need a company that focuses on results and quality first and foremost.
DealerTrend’s goals as an automotive website provider are to create high quality
websites that portray a dealership's image while keeping the dealership in the know with
DealerTrend’s newsletters and blog.
DealerTrend generates free traffic from Search Engines using SEO standards that
stand the test of time, creating high conversion rates by maintaining exceptional
usability standards and captivating calls to action.
You can market and integrate your dealership’s inventory online with DealerTrend's E-
Marketing tools and Dynamic Automotive SEO software. DealerTrend's advanced
automotive marketing software and websites can manage your inventory and social
networking efforts, saving you valuable time and resources.
DealerTrend also offers an Automotive WordPress Website plugin; Get a high quality
professional car dealership websites that portray your dealership's image.
Dealer.com helps auto dealers
and manufacturers market to
potential customers by building
websites and integrated solutions that together drive the industry’s most comprehensive
and effective online marketing platforms.
These platforms significantly lower the cost of customer acquisition, enhancing dealers’
efficiency and profitability. Today, Dealer.com is working with 80% of the top 125 dealer
groups, recognized by Automotive News.
Dealer.com websites are built from the ground up to be search engine-friendly for
Google and other sites and its paid search solutions are the most effective in the
industry. The company’s leadership in these areas has been confirmed by several
Customer service is another key to Dealer.com’s success. Every customer is assigned
a dedicated account manager, and the company consistently maintains a 2:1 ratio of
outbound vs. inbound calls. In addition, through its large and growing investment in
R&D, Dealer.com continues to offer customers innovative products that provide
substantial returns on investment.
At a time when many technology companies are outsourcing work to other countries,
Dealer.com strongly believes in the value of in sourcing. With over 350 employees
currently in Burlington, Vermont, the company recently announced plans to add 200
more jobs by the end of 2011.
Car dealerships that use DealerOn’s
automotive online marketing solution sell
more cars, more often, for less money than
DealerOn drives more qualified traffic to your Car Dealer Websites, getting a higher
percentage of this traffic to convert into leads, and helping your dealership turn more of
these leads into showroom visits. Additionally, they offer inclusive auto dealers website
reporting features and best customer service.
DealerOn designs each product to focus on maximizing car dealers’ leads (through
SEO and SEM), conversion, and sales, helping auto dealers spend their time closing
deals and not managing their Internet marketing efforts.
DealerOn envisions becoming the first company to integrate a true transact online
model of business for the automotive industry. For consumers who would like to
purchase a car just as easily as they purchase a computer, book, or movie, DealerOn
will provide the solution to enable it.
The Internet revolution is here and is already moving into "Web3.0". Interactivity, real-
time data, and global accessibility are the only way a customer wants to experience the
web. Car consumers will drive the experience or they will go somewhere else just as
easily as clicking their mouse. Dealerships, through the use of a fully interactive
platform will be able to attract, convert, and retain this new breed of consumers in a way
that provides great value to both parties.
Innovation coupled with vision gives birth to a new paradigm for an industry struggling to
evolve. Dealers who do will become more profitable and their consumers will be more
satisfied. DealerOn and its partners are building this brave new world every day.
Adaptability and vision are qualities that will determine who will be part of this world.
Revolutions don't wait for anyone, especially not one built on light speed. The decisions
your dealership makes now will determine its very survival.
Dealerskins, a division of Dominion Dealer
Solutions and leader in automotive dealer web
services, has been building custom dealer
websites since 2000.
The company’s expertise comes from real-world dealership experience and a passion
for listening and responding to dealers’ needs.
Dealerskins is a part of Dominion Dealer Solutions, giving Dealerskins the resources to
be a company that's there for you through every step of the sales cycle, from lead
generation, customer relationship management and data management; to web design
and hosting services.
With a staff of industry leaders that stay on top of the trends, Dealerskins remains
focused on developing beautiful automotive websites and integrated web tools designed
to optimize the car shopper’s experience and deliver more quality leads to car dealers,
all backed by attentive customer support and service.
Dealerskins develops automotive dealership websites with a level of customization,
providing a one-of-a-kind experience and a one-of-a-kind website for each dealership.
In addition to building SEO-friendly websites that are both powerful and easy to use,
Dealerskins provides a full range of internet solutions and customer-centric products for
automotive dealers, including search engine marketing and optimization, inventory
control, internet lead management tools and online coupon builders.
Recent product additions include mobile optimized inventory listings that can be
delivered through mobile sites directly to shoppers’ smart phones and the most robust,
full-text search option in the industry.
Dealerskins stands out as an industry-renowned expert for automotive web solutions,
backed by unparalleled, best-in-class customer support.
eBizAutos is a provider of Dealer Websites,
Automotive Internet Marketing, and Dealer
Marketing Software for the automotive
Thousands of franchise and independent car dealerships use eBizAutos either as their
primary website marketing solution or as a cost-effective solution for generating
qualified leads from sources not provided by their current website provider. Two of the
nation’s largest and most successful dealer groups, Penske and Hendrick, use
eBizAutos as their preferred partner for websites and Internet marketing.
eBizAutos clients reach a larger audience of in-market shoppers via their fully-managed
marketing services and integrated dealer marketing tools. Fully-Managed Internet
Marketing Solutions, Search Engine Optimization (SEO); Paid Search (Google Adwords
and Bing PPC); Display Advertising (Google Display Network); Classifieds Marketing
(Hundreds of Paid, Free, and OEM sites); Craigslist; eBay Motors (eBay Local
Classifieds); Local Advertising (Google Places, Yelp, CitySearch, and more…)
eBizAutos clients convert more visitors into leads with websites, content, and design
optimized for engagement and conversion. Dealerships moving their website domain
over to eBizAutos from another provider often experience up to a 100% increase in key
website engagement metrics such as time on site, views per visit, bounce rate, and
completed web actions.
eBizAutos’ services include: Dealer Website Products and Services: Custom Dealer
Websites; Optimized Template Dealer Websites; SEO Architecture and Managed SEO
Services ; Advanced New and Used Inventory Search with Media-Rich Display;
Specials and Coupons ; Mobile Websites with Inventory and Specials; Automated and
Custom Inventory Video; Continual R&D for Optimized Engagement and Conversion
The ideal dealer marketing solution is one that provides the best results with the least
amount of effort. eBizAutos makes it easy for car dealers to sign-in and quickly
complete the most important tasks associated with Internet marketing, conversion, and
lead generation results.
eCarList provides web-based inventory
management, distribution, and marketing
services to leading franchise and
independent automotive dealerships
The original software platform was built solely as an inventory management and
distribution tool. Designed by a world-renown independent online retailer, the software
was initially intended for private use.
In 2006, based on the software’s intuitiveness, all-inclusive pricing analytics and
industry demand, eCarList was founded with the objective of mass-marketing the
product to any independent or franchise dealer with the intent on increasing its online
After just 3 years of continued innovation, eCarList’s comprehensive product lineup now
includes a robust Inventory Management tool, Vehicle Pricing Analytics, Award-Winning
Custom Websites, Full-Service Online Marketing Services including Search &
Behavioral Marketing, Managed Chat, Video Mobile Websites and a brand new mobile
application that allows dealers to conduct real-time vehicle pricing research and
eCarList has just recently released its newest addition to their product lineup,
TrueTarget Mobile, quoted by President and CEO Len Critcher as being “an industry-
changing mobile appraisal, pricing, and inventory management iPhone application”.
TrueTarget offers all the cool features such as VIN scanner, vehicle quick adds,
integrated photo management, and real-time competitive views, but TrueTarget Mobile
is the only application to retrieve both Retail and Wholesale values and incorporate
them with data such as Market Days Supply, Price Variance, and Target – all of which
empower the buyer with the most current and accurate market data available.
Headquartered in Dallas, Texas, eCarList is privately held, and an eBay Motors
Fresh Input Design is a full service Web
Solutions Company based in the Seattle
Metro area of the Northwest. But don't let
their location fool you. Fresh Input works
with companies all over the country.
Fresh Input provides not only the custom designs for your website but they work on the
nuts and bolts of the project too! If you’re looking for design, search engine optimization
(SEO), search engine marketing (SEM) or E-Commerce for your business solution
needs Fresh Input believes their creative and technological experience can provide you
with an innovative website that you'll be calling a winner!
Over the last several years Fresh Input has been working hard to bring the latest in web
technologies and captivating web design to their clients. Fresh Input works with their
clients to help them effectively communicate their online business message and brand.
By providing our clients solutions to their online business needs Fresh Input has helped
them establish a successful online business presence.
Fresh Input is committed to giving their clients not only great service but a great product
they can be proud of and feel good about showing off to their friends and business
associates. By focusing on the details of everything from the design of your website to
the marketing of your message, Fresh Input truly believes they can help your company
capture the audience it deserves.
Fresh Input’s goal is simply to provide innovative solutions while having an honest
approach to give their clients the edge needed in the online market place. Fresh Input is
a company passionate about web design, development and search engine marketing,
they look to provide the right solution for every challenge and believe in building lasting
relationships with their clients while seeking every opportunity to exceed expectations.
Higher Turnover specializes in working with small dealerships,
and they know that small dealers usually need more than
what other companies offer. They provide high value for
websites and internet marketing and also provide education
on how to make the most of your site.
Higher Turnover understands that as a small dealer you
probably don’t have an “internet department” like the bigger
guys and that you have a limited advertising budget. This is exactly where Higher
Turnover can help. Their software was developed from the ground up with one thing in
mind: most car guys aren’t computer guys. Get a car listed in seconds and have it
appear on your website instantly, even if turning your computer on is a challenge.
Vehicles can be loaded on your website literally within seconds. Enter a VIN, set your
price, and click a button. Your vehicles are automatically sent to 3rd party sites you use
such as Autotrader.com so you only enter the vehicle once, in one spot. Spend your
time selling cars, not listing them.
In addition to the 3rd party classified sites you already use, Higher Turnover sends your
vehicles to hundreds of other sites for shoppers to find. More exposure means more
Higher Turnover continually tweaks your site and makes recommendations for content
so your dealership website is indexed by the major search engines and competitive with
relevant keyword searches. Higher Turnover clients frequently rank higher than larger
dealerships paying 3rd
party companies for SEO services. One small decision can
change your business forever.
izmocars was founded on a simple principle
- Content is King.
From 2002 onwards, izmocars has created
some of the most compelling Interactive
Media content for the automotive industry,
transforming the face and feel of thousands of dealer websites around the world.
izmocars content has not only given rise to a suite of innovative products but also a
company that today, provides a tightly integrated online solution suite for automotive
retail. Their mission is to develop innovative solutions that create new paradigms to
solve old problems.
izmocars has grown both organically and through strategic acquisitions, while their
product suite has evolved to include: iConsult, a Sales Performance Coaching Program
and iCRM, a Full Suite Customer Relationship Management Solution.
Proof of izmo’s inventiveness lies in their creation of: interactive media virtual tours for
automotive retail, organic online marketing for automotive dealerships, AddOnAuto, an
online accessories sales solution for dealers, izmoReader, and a digital publishing
platform for newspapers.
izmocars’ core beliefs are shared and strengthened by 300+ dedicated members of the
izmo family, whose common goal of excellence and pride in their products has helped
them grow from a small start-up with one office to a global company with three offices in
the US, studios in Long Beach, CA and Brussels, Europe, and a global delivery center
In today’s crazy economic environment, you need
to work with an online marketing partner with a
superior technology specifically designed to help
your prospects easily find your car dealer website
on Google, Yahoo and MSN so you have the
opportunity to convert more browsers to buyers.
Jazel’s years of automotive marketing experience and approach of aligning with their
customer’s best interest have lead them to center their company’s DNA around three
primary pillars. These three pillars are the foundation and guiding force of their
Continual Improvement is found in Jazel’s on-going commitment to innovation and drive
to have the best car dealer website solution in the automotive industry. Jazel’s Mission
Statement is to make the impossible possible, the possible easy and the easy elegant.
Simply put, Jazel lives and dies by the success and satisfaction of their customers.
Jazel knows this and creates a culture that understands the importance of helping their
Jazel shares a simple philosophy with each of their customer service team members:
The customer isn’t always right, but the customer is ALWAYS the customer. What this
means is that Jazel’s staff doesn’t only do what they are asked, but also help customers
to make decisions that have their best interests in mind.
Jazel is not in the business of selling websites to car dealerships. Jazel is in the
business of selling cars (financing, parts, service, etc.) to consumers on behalf of their
Continually focusing and building solutions that engage consumers will lead to more
opportunity for your auto dealership to convert the online opportunities to sales. Jazel’s
focus on the consumer is the driving force behind their innovation.
K3 Automotive is a growing company looking to help
independent used car dealers move their inventory and see
cars faster and make profit by listing their cars on some of
the most popular websites for searching inventory.
K3 Automotive has data feeds to all of the large inventory
management sites such as AutoTrader.com,
Cars.com, Craigslist.com, Ebaymotors.com, CreditAceptance, AutoMart.com, AutoExtra
.com, theCIADANetowrk.com, and Ace Motor Acceptance.
K3 Automotive also provides solutions to Window Stickers and Custom dealership
Window Stickers, Custom Dealership Websites for your own personal dealership
website, offsite data storage, DDS to back up your most important files on your
computer, which include your dealer management software database, and teaching
Carolina Dealers the Ins and Outs of the car business by teaching a one day class to
new car dealers that are in the used car business for the first time. Dealer101.com can
provide more information.
In summation, K3 Automotive specializes in providing advanced technical solutions to
independent car dealers and used car dealerships. K3 specializes in solutions that can
help drive your dealership forward and sustain success.
Feed your inventory to many of the most popular online marketing websites out
there. With K3 Automotive uploading your vehicles to other marketing websites is
AUTOMATIC. Don't worry about clicking or remembering to update your listings, the K3
Webupload Program takes care of that automatically.