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Automotive Digital Marketing Professional Community

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Automotive Digital Marketing Professional Community

Automotive Digital Marketing Professional Community

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  • 1. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Ning Search Welcome Car Dealers, Internet, Sales and BDC Managers, Web Solutions Providers! Main Invite My Page Members Events Forum Gadgets Groups Notes Photos Videos Manage Videos Shaun Kniffin of Germaine Automotive Speaks about the Change Leaders in the Auto Industry at ENG Automotive CRM Summit 2008 Added by Ralph Paglia Shaun Kniffin of Germaine Automotive Speaks about "How" versus "What" in Retail Automotive at ENG Automotive CRM Summit 2008 Added by Ralph Paglia Michael Keranen; American Honda VP Speaks about Connectivity and Personalized Targeted Marketing at ENG Automotive CRM Summit 2008 Added by Ralph Paglia 1 of 51 8/18/2008 9:24 PM
  • 2. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Michael Keranen; American Honda VP uses Minority Report to Illustrate Targeted Marketing at ENG Automotive CRM Summit 2008 Added by Ralph Paglia Part 1: General Manager shares his Sales Meeting strategy during pre-meeting interview Added by Ralph Paglia Part 2: Have You Ever Seen a Sales Meeting Like This One? Added by Ralph Paglia Shaun Raines Interviews a Car Buyer About Using the Internet to Select a Dealer Added by Ralph Paglia Selling Cars with Google 101 Search Added by Ralph Paglia Selling Cars with Google 102 Local Business Ads Added by Ralph Paglia Selling Cars with Google 103 Search Display Added by Ralph Paglia Selling Cars with Google 104: Dealer Advertising Trends Added by Ralph Paglia 2 of 51 8/18/2008 9:24 PM
  • 3. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Google Conversion University Introduction - Brett Crosby Added by Ralph Paglia Add Videos View Videos Groups Lead Management (71 members) Web Management (58 members) Showroom Management (27 members) Lead Generation (50 members) CRM Profit Center (BDC) (39 members) ADP Digital Marketing Associates (14 members) Google AdWords Users (43 members) CarFolks.com Dealers (25 members) 3 of 51 8/18/2008 9:24 PM
  • 4. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ AAISP Members (70 members) Dealer Consultants (49 members) Automotive Digital Marketing Suppliers (43 members) NADA Conference Attendees (54 members) Create a Group View All Notes ADM Shortcut URL's Created by Ralph Paglia Aug 10, 2008 at 8:38am. Last updated by Ralph Paglia Aug 11. CarFolks.com Created by Ralph Paglia May 11, 2008 at 7:05pm. Last updated by Ralph Paglia Aug 5. How Important is Your Reputation and Brand? Created by Ralph Paglia May 11, 2008 at 7:16pm. Last updated by Ralph Paglia Aug 5. How to Get $10,000 of "Word of Mouth" Advertising Created by Ralph Paglia May 11, 2008 at 7:14pm. Last updated by Ralph Paglia Aug 5. AskTheManager.com Created by Ralph Paglia Jun 29, 2008 at 10:45am. Last updated by Ralph Paglia Jun 29. Ford Announces Digital Advertising Program for Dealers Created by Ralph Paglia Jun 6, 2008 at 9:15am. Last updated by Ralph Paglia Jun 6. Steve Wilhite becomes Jumpstart President 4 of 51 8/18/2008 9:24 PM
  • 5. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Created by Ralph Paglia May 29, 2008 at 6:41am. Last updated by Ralph Paglia May 29. New ADM Moderators with Admin Access Created by Ralph Paglia May 19, 2008 at 11:45am. Last updated by Ralph Paglia May 19. Auto Retailing Process is Broken Created by Ralph Paglia May 11, 2008 at 7:12pm. Last updated by Ralph Paglia May 12. People Are Talking About Your Dealership Created by Ralph Paglia May 11, 2008 at 7:10pm. Last updated by Ralph Paglia May 12. Notes Home Created by Ralph Paglia May 9, 2008 at 12:42pm. Last updated by Ralph Paglia May 9. View All Music Add Music Edit Playlist Please Support ADM Sponsors 5 of 51 8/18/2008 9:24 PM
  • 6. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ www.adready.com Ads by Goooooogle DealerRefresh Blog Posts The secret of the web (hint: it's a virtue) by Seth Godin This is something Seth Godin posted on his blog yesterday. I thought it needed to be shared. Link to the original article. Patience. Google was a very good search engine for two years before you started using it. The iPod... Looking outside our industry for workshops and training Workshop - Online Reputation Management I'm always looking for different workshops and seminars to attend and I purposely look outside of the automotive industry. Whether its search engine marketing, New marketing, self improvement, motivational or whatever..we all need a boost... Dealer Showroom Floor Sales Statistics and Percentages Showroom sales statistics for car dealers Here are some general showroom statistics compiled from Nada studies and a few other sources/studies over the last several years. Some of these statistics are a few years old, but believe me still hold.... Search Engine Marketing has reached Stage 3 6 of 51 8/18/2008 9:24 PM
  • 7. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Search Engine Marketing has been around since the early 2000s and has quickly become a billion dollar advertising system for eCommerce. It is one of the most measurable and cost-effective advertising medias available. On the dealership side of the automotive... Phone Skills Set the Stage for Winning the Deal - Cars.com Webinar On the Line: Phone Skills Set the Stage for Winning the Deal - Webinar While email response often takes center stage in the world of internet sales, don't forget the phone. Consider this: the most effective form of response to... Jim Ziegler threatens to sue fellow industry blogger Paul Rushing HTML clipboard FOODFIGHT!!! Alright, we've had our fun. I was up late last night deleting the swarm of comments that had come in attacking individuals, including myself (which is ok). This post has gotten out of hand and that was... Get a digital fix and live your "Internet Dream" "The Process" video If you have ever worked with dealer advertising and marketing, you will enjoy this video! For anyone that has ever had to deal with Honda DMA compliance. You'll love this little cartoon put together by an anonymous cartoonist. Online Dealer Reviews - Are They Ready For Prime Time? Online Consumer-generated Dealer Reviews I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part... Are Internet Specials like Pulling Teeth? Hello, my name is Alex and I've been handling Internet specials for one automotive group since 2001. Every month there are 10 or more franchises I have to create sets of specials for, and I really enjoy it! However, I... More… Gadgets We're sorry, but this Gadget is unavailable. Please check to ensure that you have the right URL. If you are still having issues, please let us know. Gadget is empty Digital Dealer eNews 7 of 51 8/18/2008 9:24 PM
  • 8. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Mazda selects Dealerskins as preferred provider Dealerskins recently announced it has partnered with Mazda North American Operations to create independent Web sites for Mazda dealerships. Prius leads list of KBB top 10 green cars As consumers fret over high gas prices and return to dealerships in larger numbers looking for environmentally-friendly cars, Kelley Blue Book has come out with their list of the top 10 green vehicles for 2008. Leading the list is the Toyota Prius with a combined MPG of 46 miles, with the Honda Civic Hybrid (42 mpg) in second and the smart fortwo coming in third with 36 miles per gallon. Surprisingly, a hybrid Sport Utility Vehicle (SUV) rounded out the list with the 2008 Chevrolet Tahoe Hybrid coming in 10th with 21 mpg. NADAGuides introduces NADAGuides Garage NADAGuides recently introduced an auto enthusiast site for gear heads and car shoppers alike that combines everything from an auto enthusiast blog to car selling advice. Up trend - Down market Dealer Communications announces an engaging session on gaining market share, even in down times, at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008. Perception is almost reality! The market is down if you think it is. Smart dealers and dealer groups are quietly gaining the market share and their business is actually up in a down market. Come see how. Will share the best practices of the dealer groups that are gaining the momentum. This session will provide a simple yet comprehensive guide to establishing winning strategies, how to implement those strategies and measure the success in a real dealership's working day. Will share how to think globally for an enterprise but act locally on a dealership level to get the maximum return on investment. Digital advertising: What is it and how should we measure it? Dealer Communications announces an engaging session on digital advertising at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008. As more money gets shifted from traditional offline advertising media into online interactive media, the ability to create a wide variety of consumer experiences around receiving a dealer's message brings new possibilities. What are a few of these new ways for dealers to engage car buyers and how do we measure what messages are more effective than others? This session will explore online advertising from the perspective of generating consumer engagement and creating a positive perception of the dealership, while debunking the myth of the $20 lead. Paglia will present the concept of Key Buying Activities (KBA) from a dealer perspective and how to track and measure them. The session will showcase actual dealership case studies and provide access to spreadsheets and document templates that attendees can repurpose for their own use. Vehicle transportation services and the Internet Dealer Communications announces a session on vehicle transportation services using the Internet at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008. Capability and awareness: It is important that dealer Internet departments are aware of transportation's ability to increase their sales potential. According to the Dealix Corporation, research shows that 80 percent of all people looking for a new or used vehicle go online prior to making a purchase; further data indicates the 90 percent of visitors to an average dealer web site come and go unnoticed. By having an online pricing tool (price quote generator) with a transportation company with a national footprint linked to the dealers' web sites available to the 8 of 51 8/18/2008 9:24 PM
  • 9. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ buyer, this will allow them to predetermine transportation costs without leaving the dealers' sites. Educating Internet managers on the logistics of transportation will allow them to "think outside the box," and expand and broaden their market potential capitalizing on would-be missed opportunities. More… DealerAdvantage Automotive Best Practice Articles Cars.com Podcast Q: How Can I Overcome Common Sales Objections? A: As we travel the country talking to internet sales managers, we are consistently asked for advice on how to overcome common objections posed by internet customers. You’ve heard them all before, and whether it’s an issue with pricing, trade-in values or setting an [...] Ask Cars.com Cars.com Customer Support: When to Ask for Help Dealers Embrace Internet Advertising Online ads drive results. Dealers increased their internet spend to 16.6 percent of their budgets in 2007. Source: NADA Data 2008 Demystifying Search It’s the next big thing; the silver bullet and the pot of gold at the end of the rainbow. Dealers nationwide are being promised that search is the answer to all their advertising needs, but is it all it’s cracked up to be? To seal the deal online, you need a comprehensive internet [...] On the Line: Phone Skills Set the Stage for Winning the Deal 9 of 51 8/18/2008 9:24 PM
  • 10. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Internet shoppers are three times more likely to contact you by telephone than by email. Are you ready to take the call? Bring in the Big Guns Would New York Giants quarterback Eli Manning – the most valuable player in Super Bowl XLII -- be as successful on the field without head coach Tom Coughlin? What about Chicago Bulls guard Michael Jordan and his coach, Phil Jackson? These famous duos achieved results with a collaborative approach, and the same can work in your internet department. David Kain, of Kain Automotive, recommends that internet personnel and sales management team up to drive more sales. Back on Track With the economy stagnating, fuel prices soaring and sales at his store stalling, Joe Mallette questioned whether he could stay in the truck business. The answer seemed to pull him toward a new retail strategy until he realized that what he needed to do was refocus on the fundamentals, not shift gears. Create an Internet Dealership, Not Just a Department David Kain, Kain Automotive Today you probably go online at your desk, home or just about anywhere to shop for something or to research something with the expectation that the sites you visit will have the information you seek. When the sites you select do not have the information, you likely just click on another and keep clicking until you find something that meets your needs. Consider yourself a focus group of one and apply what you learn in your own experience to what you would want if you were visiting your own dealership online. Move Your Inventory Faster By Tony Albertson, Ward's Dealer Business If you are like many dealers, you wrote down some used-vehicle inventory at the end of the year. As a result, you may have instituted a mandatory turn policy that, when a unit hits a certain age, it must be disposed of. Dealer Profile The Van Tuyl Group Inc. manages the largest group of privately held automotive dealerships in United States. With offices in Arizona, Kansas, and Texas, the management group works with approximately 65 independently operated dealerships nationwide. More… Support Your ADM Community 10 of 51 8/18/2008 9:24 PM
  • 11. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Automotive CRM VinSolutions, your one source for Inventory, ILM, CRM, Websites Auto Dealer Supplies Auto Dealer Promotional Supplies Instant Credit. Low Prices. Buy Now Cadillac Dealers Fast and Free Cadillac Quotes. Get the Inside Price from Dealers! Used Chevrolet Dealers Chevrolet Info, Photos, More! Get Local Dealer Invoice Prices Chevrolet Automotive Pay below dealer invoice cost by using 5 new car buying secrets. Dallas Automotive Dealers Shopping for a New Car? Find Auto Dealers in the Dallas area. AutoConversion Blog Articles Favre’s $20 Million Marketing Blog More details are being revealed on ESPN.com regarding the $20 Million marketing package supposedly dangled before Brett Favre by the Green Bay Packers. Recall that I originally wrote on this a couple weeks ago, commenting on how strong your brand must be to be offered $20M for not competing against your former employer. Part of this [...] The Wild West of Online Communities Funny how writing about topics perpetuates the subject in conversations. This week I had conversations with multiple people about the Online Communities they either run or in which they participate. In all instances the conversation pinnacled on a specific thought - Is the community in response to a need, or trying to establish one? Online Communities [...] Building Your Online Business Community Online Business Communities have rapidly become a competitive marketplace. Companies are investing millions into their own communities, and with mixed results. According to a recent article on SocialMediaToday.com, author 11 of 51 8/18/2008 9:24 PM
  • 12. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Jerry Bowles writes “…several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach” and lists [...] Packers and the Brett Favre Brand You know you have a good Personal Brand when people want to pay you to stop competing. How would you feel if someone wanted to pay you $20M to stop doing what you love? Well, reportedly, that is what the Green Bay Packers have considered putting in the cards to keep Brett Favre off the [...] W. is bad branding for Oliver Stone So Oliver Stone is releasing another flick, this one titled, “W.” Guess what it’s about… Well, apparently, in Stone’s words, the film asks: “How did Bush go from being an alcoholic bum to the most powerful figure in the world?” Is this really the best question to be asking, let alone pouring millions of dollars into to [...] PickensPlan - Saving America with Alternative Energy Sources A couple weeks ago there was an ad on television of a Texas gentleman by the name of T. Boone Pickens. It was a good ad on the subject of Alternative Energy Sources. It started off with sound bits and slow-moving imagery of presidential candidates John McCain and Barack Obama. The advertisement alternated between the [...] DrivingSales.com - Dealer Auto Sales Website Strategy One of the hotter Dealer Auto Sales Strategy Websites these days is DrivingSales.com. The site is officially in beta mode but it is essentially functional at this point. I have been registered with it now for a few months and recognize numerous names that are signed up. In fact one of my closer contacts is [...] Bill Kurtis Finds the Internet There is a subtlety in this AT&T ad with Bill Kurtis “finding the Internet” on a deserted island with an Amelia Earhadt plane replica in the back drop. See if you can identify it. Notice when he shows his laptop screen that you see Microsoft Outlook. Every time I see the commercial on TV I chuckle [...] Unsubscribe Observations The past several weeks I have made a point to unsubscribe from newsletters and email lists that I don’t utilize. It has been interesting to see how the various systems respond to that. I have been subscribed to dozens of mailing lists over the past several years and am making a point to clean house [...] Cadillac Mercedes Boxing Bout When the 2008 Cadillac CTS was awarded the Motor Trend Car of the Year I must confess I felt a bit rubbed. Having been a Benz fan for sometime and with Cadillac not really on my radar, I did not see it coming. I was pretty confident the 2008 C-Class would take it this [...] More… eConsultancy Automotive Used car search tools... suck! I have been looking for a used car recently across a selection of manufacturer and third party sites, and it 12 of 51 8/18/2008 9:24 PM
  • 13. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ seems there is plenty of room for improvement in the way their search tools work. Ideally, a search tool should be easy to use, but still allow users to choose between complex features and sort the results effectively. So how do some of the major car manufacturers perform? How do you manage your internet channel? Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations. Published two weeks ago, and compiled by Dr Dave Chaffey, it is an update to a report called Managing an E-commerce Team, a study we first conducted in 2005. Things have moved on since then, some for better, others for worse... Brand engagement with Wii It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages. Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii. Overlay expands into press Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model. Search listings have significant branding impact - study Occupying the top of organic and paid search listings can not only pay off in terms of performance marketing it can also have a big impact on consumers perception of brands, a new study has found. Conducted by eyetracking firm Enquiro Research, the tests discovered a significant correlation between search marketing efforts and brand affinity, brand recall and purchase intent. 13 of 51 8/18/2008 9:24 PM
  • 14. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Email Marketing: Making Bacn not Spam Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more. He says this is not necessarily a bad thing as they are unemotionally subscribed they still want to receive messages from you but are not in a position to take up your offer today. Online ad spending up 40%, overtakes direct mail The IABs online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of £1.33bn. Online now accounts for just under 15% of the total ad market in the UK and could reach £2.75bn this year, according to the group. It passed £2bn for the first time last year. TescoCompare.com - is it any good? Tesco's new financial price comparison site was launched by the supermarket giant last week as it moves into a market dominated by confused.com and moneysupermarket.com. Google plugs in green car initiative Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars. Part of the google.org philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles. Newspapers team up to tempt advertisers America's top three newspaper publishing companies are looking to team up to offer advertisers a one-stop clearinghouse for buying online adverts. Gannett, McClatchy and Tribune want to form a single gateway, codenamed "Open Network", with the intention of challenging the big three portals - Yahoo!, Google and Microsoft - which command the greater share of advertisers' spend. 14 of 51 8/18/2008 9:24 PM
  • 15. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ More… Photos Loading… Add to Facebook Add Photos View All Featured Members Terry Holbrook Jason K. Oshita RAZ Shannon Santos Frank Davis Karen Stadie 15 of 51 8/18/2008 9:24 PM
  • 16. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Steve Farr Ted Frazier David T. Gould Joe Webb Carole Obeid Jerimiah Matthew Barrett Matt Watson Bryan Armstrong Doug Blankenship Invite More View All 16 of 51 8/18/2008 9:24 PM
  • 17. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Latest Activity RAZ's profile changed 1 hour ago Michael J. Baker left a comment for ROY THOMPSON 1 hour ago Matt Watson replied to the discussion SEO vs. SEM - Are advertising companies taking advantage of dealerships? 1 hour ago Matt Watson replied to the discussion Motivational Quotes 1 hour ago Matt Watson replied to the discussion SEO vs. SEM - Are advertising companies taking advantage of dealerships? 1 hour ago Michael J. Baker's profile changed 2 hours ago Bob Sherman replied to the discussion Would You Consider Becoming a Digital Marketing Consultant? 2 hours ago Paul Rushing replied to the discussion SEO vs. SEM - Are advertising companies taking advantage of dealerships? 2 hours ago Laura Wolf and Wendy Olson Killion are now friends 2 hours ago ROY THOMPSON joined Automotive Digital Marketing Professional Community. Leave a Comment for ROY THOMPSON. 2 hours ago Chris Hanson and Allen Free are now friends 3 hours ago David joined Automotive Digital Marketing Professional Community. Leave a Comment for David. 3 hours ago Sarah Draley left a comment for Bryan Armstrong 4 hours ago Philip Zelinger replied to the discussion CPOV Vehicles - Good, Bad or Ugly! What is your experience/opinion! 4 hours ago Sarah Draley added the blog post 'As if turning 30 wasn't hard enough, ADM has me turning 8 days early!' 5 hours ago Ed Slingsby's profile changed 5 hours ago Sarah Draley replied to the discussion SEO vs. SEM - Are advertising companies taking advantage of dealerships? 5 hours ago HairPro joined Automotive Digital Marketing Professional Community. Leave a Comment for HairPro. 5 17 of 51 8/18/2008 9:24 PM
  • 18. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ hours ago Wendell Dossett is undecided about attending the event J. D. Power Automotive Internet Roundtable 6 hours ago RSS Search Web www.AutomotiveDigitalMarketing.com Select a Make: Select Select a Model: Select Purchase Timeframe: Select Continue Forum SEO vs. SEM - Are advertising companies taking advantage of dealerships? 27 Replies Started by Sarah Draley. Last reply by Matt Watson 1 hour ago. Motivational Quotes 6 Replies Started by Bryan Armstrong. Last reply by Matt Watson 1 hour ago. 18 of 51 8/18/2008 9:24 PM
  • 19. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Would You Consider Becoming a Digital Marketing Consultant? 17 Replies Started by Ralph Paglia. Last reply by Bob Sherman 2 hours ago. CPOV Vehicles - Good, Bad or Ugly! What is your experience/opinion! 7 Replies Started by Philip Zelinger. Last reply by Philip Zelinger 4 hours ago. How would you feel? 30 Replies Started by Joseph B Antley. Last reply by Joe Webb 10 hours ago. Russian Dating Services 18 Replies Started by James A. Ziegler. Last reply by Terry Holbrook 13 hours ago. One Vendor for Everything or the Best Vendor for Each Service? 3 Replies Started by Mike Warwick. Last reply by Philip Zelinger 1 day ago. Have you been downsized out of a job or into a career! (Dealer version; outsourcing vs.paying employee benefits!) 6 Replies Started by Philip Zelinger. Last reply by Philip Zelinger Aug 16. Making the career switch - dealership personnel to vendor 18 Replies Started by Joe Webb. Last reply by Ralph Paglia Aug 16. Microsite Examples; Let's share actual URL's and discuss what works 5 Replies Started by Ralph Paglia. Last reply by Alvin Newton Aug 16. 19 of 51 8/18/2008 9:24 PM
  • 20. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Building Your Network 10 Replies Started by Paul Rushing. Last reply by Matt Watson Aug 16. People Or Technology Driven Processes? That is the question! 31 Replies Started by Philip Zelinger. Last reply by Brian Dillon Ferris Aug 15. Cobalt websites 44 Replies Started by Frank Davis. Last reply by Ralph Paglia Aug 15. Process vs. Personality 15 Replies Started by Bryan Armstrong. Last reply by Bryan Armstrong Aug 15. Purchased leads are dead... 8 Replies Started by Drew Davies. Last reply by David T. Gould Aug 14. Listing your Dealership for Free on EveryCarListed.com 4 Replies Started by Meg. Last reply by Meg Aug 14. Conversion Rate of OEM Leads 6 Replies Started by VJ. Last reply by VJ Aug 14. Free 30 day trial of LeadConverter live chat by Northwind software Inc. 1 Reply 20 of 51 8/18/2008 9:24 PM
  • 21. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Started by David R. Marod. Last reply by David R. Marod Aug 14. I need vendors to speak to our Dealer 20+ Group and appear on our talk blog radio - "Auto Industry Insiders" --- any suggestions? 50 Replies Started by Philip Zelinger. Last reply by Philip Zelinger Aug 14. Who should I talk to at dealerships? 7 Replies Started by Jerimiah Matthew Barrett. Last reply by VJ Aug 13. Start Discussion View All Events September 9Tuesday Kelley Blue Book eNetwork Brunch in Chicago, IL (Rosemont) - No Charge to ADM Members! September 9, 2008 from 8:30am to 1:30pm – Hyatt Regency O'Hare October 5Sunday 5th Digital Dealer Conference & Exposition October 5, 2008 at 11am to October 8, 2008 at 5pm – Grapevine, Texas October 7Tuesday J. D. Power Automotive Internet Roundtable October 7, 2008 at 11am to October 9, 2008 at 1pm – Bellagio Resort - Las Vegas, NV January 24Saturday NADA 2009 in New Orleans January 24, 2009 at 9am to January 27, 2009 at 5pm – New Orleans Convention Center Add an Event View All Blog Posts 21 of 51 8/18/2008 9:24 PM
  • 22. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Automotive Digital Marketing Shortcut URL's PLEASE DO NOT USE THE www.ADPADM.NING.com URL any more! The NING.com URL has been replaced with AutomotiveDigitalMarketing.com After experiencing what it is like to try and tell people how to get to the ADM Professional Community, I began to realize that having so many letters in the 3 primary Root Domains was a hindrance. So, I went to the queen of domain name management, Hale… Continue Posted by me on August 10th, 2008 at 4:00pm — 2 Comments (Add) Stop Featuring Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members! … Continue Posted by me on August 17th, 2008 at 8:30am — No Comments (Add) Stop Featuring Automotive Dealers Network Article: So, What's A MicroSite? So, What's A MicroSite? Written by: Ralph Paglia During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speake… Continue Posted by me on August 15th, 2008 at 3:00pm — No Comments (Add) Stop Featuring J. D. Power and Associates Automotive Internet Roundtable; October 7 - 9, 2008 in Las Vegas, NV 22 of 51 8/18/2008 9:24 PM
  • 23. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ … Continue Posted by me on August 15th, 2008 at 9:30pm — No Comments (Add) Stop Featuring The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas 5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW a… Continue Posted by me on August 7th, 2008 at 6:00am — 1 Comment (Add) Stop Featuring Women Car Buyers - Declare Their Independence 23 of 51 8/18/2008 9:24 PM
  • 24. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ AskPatty.com to Offer Independence Day Incentive to Car Dealers to Meet the Needs of Women Car Buyers (PRWEB) June 16, 2008 -- Women car shoppers spend $300 billion annually on purchasing new and used cars, trucks, car maintenance, repairs and service. 51 % of women over 18 are sin… Continue Posted by Jody DeVere aka Patty Streeter on June 16th, 2008 at 8:57am — No Comments (Add) Stop Featuring Your Micro Site Inventory! Click Here to View Article Posted by Alvin Newton on June 17th, 2008 at 1:07pm — No Comments (Add) Stop Featuring The Purpose and Benefits of a BLOG 24 of 51 8/18/2008 9:24 PM
  • 25. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that t… Continue Posted by David Lytle on July 17th, 2008 at 9:55am — No Comments (Add) Stop Featuring Benefits of a Blog Part 2 In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question. How long should it take to keep a Blog maintained? Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out a post in a… Continue Posted by David Lytle on July 23rd, 2008 at 4:48pm — No Comments (Add) Stop Featuring The RIGHT Message, to the RIGHT customer, in the RIGHT place, at the RIGHT time The Automotive Broadcasting Network 25 of 51 8/18/2008 9:24 PM
  • 26. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Download video! … Continue Posted by Andre Schnabl on July 23rd, 2008 at 8:03pm — 1 Comment (Add) Stop Featuring Add Blog Post RSS View Archives Keep a good thing going... Support ADM Sponsors! Digital Advertising Generates Better ROI Than Newspapers! 26 of 51 8/18/2008 9:24 PM
  • 27. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ J. D. Power Online Automotive Review 27 of 51 8/18/2008 9:24 PM
  • 28. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Manufacturer Site Search (In)effectiveness Site search is a useful and sometimes critical mechanism to find information/content, yet only 24 of 36 U.S. automotive manufacturer brand sites offer site search (and some are not all that helpful). To assess the current state of OEM site search, I tested a set of terms against those sites that offer search. I considered a “hit” to be a relevant page with that specific information, listed within the first five results. No site hit every term tested, although many managed eight out of nine. The Ford Motor Company sites (Ford, Lincoln, Mercury) are driven by a common mechanism and all performed well. A few sites had such poor results that I would have been better off just looking for the information directly. For some manufacturers – Buick, Chrysler, Dodge, and Jeep – the search results defaulted to the model page any time a model name used in the search query. But that’s easy to find! Help me out! Beyond accuracy, the quality of the results varied tremendously between sites. Many still rely on matching keywords, which too frequently produces reams of irrelevant results. The best search experiences came from Acura and Toyota, which both bring the relevant content (e.g. photo gallery, model lineup mileage estimates) into the search window. Even though few people expect search to be perfect, it is critical to avoid obvious errors. The worst offender was GMC, for which every resultant link I clicked led to an error page (so I excluded GMC from the earlier chart). The search tool appears to point to pages last updated November 2006! Suboptimal formatting and descriptions can be just as problematic as errors, since users don’t want to click on random links hoping that they lead to the right results. Check the search results from Buick’s site show below – what would you click on? Each leads to a different accessory, but without proper labeling you don’t know what 28 of 51 8/18/2008 9:24 PM
  • 29. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ you’ll get. On the flip side, Volkswagen’s and Infiniti’s search results use clear terminology in the titles and descriptions. The high quality explanatory text helps users figure out where the links will take them. But this also takes more effort to set up, especially in the case of Volkswagen, which obviously created this text just for its search functionality. Today, only one-third of manufacturer brand sites offer site search that returns consistently usable results. Maybe more consumers would use search on automotive sites if they knew it was available and effective. In the meantime, we’re just waiting for the manufacturers to catch up to the rest of the web. Web Site Search Tools Expectations are established across all of the Web sites shoppers visit during their daily lives. Taking a look outside of our industry to some of the most visited sites on the Internet should provide insight into what expectations shoppers are bringing to your site’s search tool. I chose a lucky thirteen of the most visited, content rich sites on the Internet to review for this article. The most basic and essential search results include a text link and text description of what’s included in that link. Of those thirteen, the only site that doesn’t do this is Amazon.com. Having such a product driven site, Amazon relies on its text link in its search results to double as its text description as well. Images in site search results are also becoming a standard. For video or photo focused sites, displaying an image in search results is a necessity as proven by YouTube, MySpace and CNN.com. The same holds true for product 29 of 51 8/18/2008 9:24 PM
  • 30. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ focused sites, such as Amazon, eBay, and Apple.com, where displaying the product image within search results can often help determine which link shoppers click on. In total, nine of the top thirteen sites reviewed included images in their site search results. However, some sites like ESPN, Wikipedia and TMZ, still only provide simplistic text results, while many of their linked articles already include images. Only a few sites go beyond these foundational search elements of text links, descriptions and images. Four of the thirteen reviewed sites provide text suggestions when entering in search keywords. Providing keyword text-assistance, as does Wikipedia and YouTube, assists shoppers in pinpointing their shopping terms on the first go around instead of using multiple attempts to find the right keyword combination. While this feature is still less prevalent among overall Web sites, it is a growing feature among the main search engines and will likely continue to grow in popularity among all sites. Similarly, only four of the reviewed sites offer additional sort or filter options for search results. Two sites included ratings for search results and one site, Apple.com, included rich-content in their search results that doesn’t necessarily exist elsewhere on the site. While many shoppers still prefer to navigate OEM and 3rd party sites by traditional hunt and click navigation means, as site search becomes more and more prevalent on other Web sites, shoppers will increasingly expect more of your search tools. Keeping pace with the most visited sites will ensure that you meet shopper expectations, which currently includes text links, descriptions and images within search results. On the not so distant horizon, search keyword suggestions and rich-content results as Apple.com has integrated into its search tool will be expected too. What do you think? Are search tools on sites a waste of time or a valid investment? OEM Sites – Lots of Content, Lots of Room for Improvement Last week (in this blog entry) I compared the competition between third-party sites to an arms race, with sites continually trying to one-up each other. OEM brand sites, on the other hand, have a much different dynamic. These sites are more focused on promoting their own brand and vehicles, with the richest text, imagery, and multimedia possible. Lower funnel activities, such as dealer locators, configurators, inventory search, and request for quote (RFQ) are also critical. For this entry, I audited 36 brand Web sites for the functionality each offers. I concentrated on content that is not necessarily found on every site. 30 of 51 8/18/2008 9:24 PM
  • 31. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Note that not every OEM offers videos or feature demonstrations, even with the content explosion that has taken place over the past two years. And while everyone has a build & price tool, only a few visually add the options to the vehicle representation. 31 of 51 8/18/2008 9:24 PM
  • 32. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Not all tools are created alike. Take dealer locators. Every manufacturer allows consumers to find local dealers by searching on certain criteria (such as zip code, city/state, and dealer name) and displaying the results on a map. But only half offer interactive maps which can be grabbed and moved. This added functionality impacts the user experience, with seven of the top ten dealer locator tools (as measured by the 2008 Manufacturer Website Evaluation Study – Wave 2) offering this capability. Downloadable brochures are another area where differences in implementation impact the user experience. Subaru’s approach is easy – one click from the homepage to brochures on the entire vehicle line up going back several years. As a counter-example, Audi requires users to register for eBrochures. Audi gets more information this way, but since many people are reluctant to provide personal information online, this extra step must kill Audi’s download rates. At the very least, they should make the form less imposing by asking for only name and email. Even site maps can be suboptimally implemented. The convention for site maps is clear: the phrase “site map” in the page footer links to a page laying out the site structure in an easily readable (and clickable) text format. Site maps help people find information quickly and are also considered good practice for Search Engine Optimization (SEO). While most automotive sites follow this convention, some deviate. The site maps for Acura and Mercury are linked under the help section, somewhat defeating the purpose. HUMMER, Scion, and Volkswagen don’t have one at all, at least not that I could find. And MINI’s site map is overly complex: it doesn’t lay out all the content at a glance, forcing the user to click through a representation of the site navigation. I might as well just go through the actual menus. 32 of 51 8/18/2008 9:24 PM
  • 33. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Moving to other tools, Ford offers a great interface for its quote request process. The standard mechanism is a basic set of text fields, but Ford’s looks like a configurator. It makes me almost want to submit an RFQ. Finally, I liked Lincoln’s inventory search tool for new vehicles. It’s easy to use and has a nice visual interface. Inventory search in general is tricky, as it involves considerable coordination with dealers, but Lincoln has pulled it off in this case. 33 of 51 8/18/2008 9:24 PM
  • 34. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Even as OEM brand sites continue to forge ahead with the newest and greatest content and tools, they must continue to also look for simple adjustments that can dramatically impact usability. Periodically checking in on the competition can be helpful on both counts. Join Us in Las Vegas! Please join us at the Bellagio Resort in Las Vegas from October 7-9 for the 4th annual Automotive Internet Roundtable. This event is aimed at anyone connected to the automotive Internet, including retailers, OEMs, agencies, and automotive Web sites (including you, since you're reading this blog). Industry experts and thought leaders will discuss the present and future of the Web and its impact on the vehicle transaction process, covering such topics as: Search: What you're doing wrong and why you're wasting money Social Media, User Generated Content and Dealer Reputation Management including Online Ratings Video Utilization…Rich Media Content and Ad Supported Video Best practices and successes from colleagues abroad and from non-Automotive case studies Creative Advertising Awards: the best of the auto industry The event is also a unique opportunity to network and meet with your peers throughout the industry - last year, we drew almost 700 participants from around the country. For more information or to register, please click here. More… Shaun Raines' Dealer Advisor Blog Which Video Sites Are Best? Which Video Sites Deliver the Most Views? YouTube dominates, with fierce competition among the rest. Thursday 17th of July 2008 12:00:00 AM YouTube's market share is large, but less clear is whether a typical video uploaded to YouTube gets more views than videos uploaded elsewhere. Curious, we turned to the data, which is unequivocal: on average, videos uploaded to YouTube consistently get more views than any other site, regardless of category. Methodology Taking a sample of 200,143 videos currently being tracked by TM, we compared average cumulative views with respect to different video sites and categories. To prevent a video's age from skewing the averages, the time period was fixed at the first 90 days since the video was originally published. The following sites were compared: Crackle, DailyMotion, MetaCafe, MySpace, Revver, StupidVideos, Yahoo! and YouTube (newer partners such as Viddler, Howcast and Vimeo were excluded because we are just beginning to collect data for them). 34 of 51 8/18/2008 9:24 PM
  • 35. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Results Average 90 day cumulative views, broken down by site (and rounded to the nearest tenth): Site Average Cumulative Views - 90 Days YouTube 3092.2 Yahoo! 699.9 Veoh 662.8 MetaCafe 518.2 MySpace 343.7 DailyMotion 219.9 Revver 188.9 Crackle 142.3 StupidVideos 126.1 Averages by video category: Category Average Cumulative Views - 90 Days Autos 1501.8 35 of 51 8/18/2008 9:24 PM
  • 36. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Entertainment 1293.1 Comedy 1267.2 Arts & Animation 1106.3 Animals & Pets 1075.1 Science & 794.6 Technology Sports 745.1 How-To 432.4 Video Games 418.8 Family & Kids 328.1 News & Blogs 302.8 Vlogs 259.1 Travel 157.3 Commercials 124 Conclusions 36 of 51 8/18/2008 9:24 PM
  • 37. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ YouTube's dominance is clear enough from the data, but equally interesting is the fierce competition on the periphery, with Veoh, Yahoo! and MetaCafe all vying for top spots. Out of 15 video categories, Yahoo! came in second place six times, followed by MetaCafe (five) and Veoh (four). MetaCafe's performance is particularly impressive, given that they have a stricter definition of what counts as a "view," only counting one per IP address (see our other research report here). Broken down by video category, some results are surprising. MySpace, for instance, only ranks fourth in the music category, behind YouTube, Yahoo! and Veoh, respectively. "Autos" received the greatest average views per video out of all categories in the sample, making car-related content perhaps the most neglected category out there. "News" having such a low average seems mostly to be caused by a glut in news content: 13.4% of all videos in the sample are categorized as news, making it the third most commonly-occurring category. While YouTube dominates the averages, sites other than YouTube still control a great deal of the audience out there. Adding up the site averages, a video producer could almost double their audience by also distributing to the additional sites listed. More… Please Support ADM Professional Community Sponsors! Please enjoy the YouTube Automotive Related Videos Below... 37 of 51 8/18/2008 9:24 PM
  • 38. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Hello, Ralph Paglia! Sign Out My Friends – Invite Inbox My Settings Quick Add… About Automotive Digital Marketing Professional Community Ralph Paglia created this social network on Ning. Automotive Digital Marketing serves Car Dealers, Internet Sales, BDC and OEM Managers, Advertising, Web Site, CRM and Technology Suppliers as an online exchange for strategy, tactics, best practices, 38 of 51 8/18/2008 9:24 PM
  • 39. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ resources and contacts within the auto industry. Automotive Digital Marketing Professional Community Badge Spread the word. Get your own Automotive Digital Marketing Professional Community badge for your website or MySpace page. (Get Code) Get More Badges Free SEO Analysis! 39 of 51 8/18/2008 9:24 PM
  • 40. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ 40 of 51 8/18/2008 9:24 PM
  • 41. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Consulting Services Ralph Paglia can be booked through ADP for a variety of services: Speaking sessions at industry conferences, dealer association meetings and automotive related gatherings. 41 of 51 8/18/2008 9:24 PM
  • 42. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Powerful workshops where dealership managers leave with definitive action plans and the knowledge needed to get them done. Car Company consulting services that ensure your measurable program objectives are met within the budget and time specified. In-Dealership Onsite Consulting and guidance including Ralph's assessment of your current eBusiness and CRM operations, practices and organizational structure. Complete Marketing Strategy review and subsequent management consulting sessions where a new, more effective marketing investment budget is crafted and an action plan built to implement tactics and techniques to better leverage every dollar spent by a dealer or dealer group. Contact Ralph Paglia at: cell: 1-505-301-6369 Email: RPaglia@gmail.com Free SEO Report 42 of 51 8/18/2008 9:24 PM
  • 43. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ ASP buy a car car dealer forums car invoice price car ratings car reviews Career Center Certification chevrolet Dodge edmonds.com edmunds auto guide edmunds car price guide Internet lead management online lead people profitability sem web marketing Grab this swicki from eurekster.com You can check out Philip Zellinger's AdAgencyOnline.net in a new browser window by clicking the logo below: ***************************************** Digital Marketing Links We will display links in this section that may be of interest or could be put to good use by our members. Please send links and site descriptions to Ralph Paglia using the message system at the top of the page. SEM Dealer SEMdealer.com allows you to enter your site's URL and receive a search engine ranking analysis on Google, Yahoo and MSN sent to you in a useful matrix format that uses keywords generated from your dealership name and location. Social Media Optimization A blog focused on using social media networks to improve search engine rankings. i-Lead Control Many dealers make the mistake of paying for duplicate leads every month. i-Lead Control is a system designed to automate the tracking of duplicate leads so ISM's can focus more time on selling cars, and less time on tracking duplicate leads. 43 of 51 8/18/2008 9:24 PM
  • 44. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ BZ Results You've heard the raving fans, and the raving critics! But until you investigate this group of car guys and their unique holistic system approach to Digital Marketing, you'll never understand why so many big Internet Volume dealers use BZ Results Digital Marketing Systems. Automotive Internet Resource iSMToday is a blog that brings news of interest to internet sales managers. AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach. Ford National eBusiness Weekly This is a powerful online tool for Ford and Lincoln Mercury ISM's and BDC Managers which provides multiple tools, resources and guidance on how to manage Internet Sales operations. FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to enter the URL they want to check and then receive a report that Ford pays for showing the organic ranking of their dealership web site in the 3 major search engines when key words are used that combine FLM makes and models with the names of communities near the dealership's location. This is a nice gift from your partners at Ford's Digital Marketing Team in Dearborn. BZ Results Dealers and User Community This is an online community set up as an exchange o best practices and ideas relevant to Internet Sales Professionals working in dealership where a BZ Results Digital Marketing System has been installed. 44 of 51 8/18/2008 9:24 PM
  • 45. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Automotive News Feed Dealers, automakers launch fuel-saving effort Automakers and dealers today helped launch a campaign aimed at reducing fuel use by persuading consumers to drive smarter and take better care of their vehicles. GM confirms employee discounts in incentive plan General Motors says it will offer employee discounts to everyone starting Wednesday, Aug. 20. The sale will apply to all of GM's eight brands. GM to offer employee-level pricing on Chevy models General Motors will offer employee-level pricing on nearly 90 percent of inventory for its main Chevrolet brand as part of a new nationwide sales promotion, a dealer briefed on the plans said on Monday. The offer starts Wednesday, runs until Sept. VW, Porsche to meet over worker representation 45 of 51 8/18/2008 9:24 PM
  • 46. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Executives and union representatives from Volkswagen and Porsche plan to meet on September 10 to try and settle a dispute over employee representation. VW's union is fighting for its workers to have more say at Porsche, which plans to take over VW. India's Mahindra says not pursuing Hummer Mahindra and Mahindra Ltd., India's top utility vehicle maker, is not interested in buying General Motors' Hummer brand, but will instead focus on its own models for the key U.S. market, a senior official said. "There has been a lot of speculation. New Golf is pride of VW Martin Winterkorn can't hide his pride when he talks about the new Golf. "Inside this car is all the love Volkswagen has," the VW group CEO said at a presentation here of the sixth generation of Europe's best-selling car. Collin: Peugeot will see growth Jean-Philippe Collin is confident that Peugeot will help parent company PSA/Peugeot-Citroen meet its ambitious growth targets. Carmakers cut product plans Carmakers are canceling or postponing planned new cars because of the economic downturn. Renault, Opel and BMW are among car companies stopping or delaying planned new models due to difficult economic conditions. China is poised to be VW's No. 1 market Volkswagen group expects to sell more cars in China than Germany this year, making the country the carmaker's No. 1 market. Despite slowing growth in June, VW group is on track to sell more than 1. Ford sees strong 2nd half in Europe Ford of Europe believes new products and strong sales in Russia will help it grow further in the second half of 2008. The European division of Ford Motor boosted first-half pre-tax profit to $1.3 billion (867 million) from $481 million. More… Paul Rushing's ISMinTraining.com Blog Automotive Social Networking - Starting to Gain Traction, Finally… Automotive Social Networking is gaining ground in the Industry at an alarming rate. I did a post here in the past, you will find the link below, that discussed how much room there was for improvement in this sector and now since taking on affiliation with http://drivingsales.com feel that it is time to revisit [...] Consumers are Talking - Everywhere… There has been a lot of talk lately about consumer ratings. Sites have been created that target buyer reviews of dealerships and personnel. The topic has been beat to death on other blogs and even here. These sites do bring value to the dealership in a small way if they can encourage [...] 46 of 51 8/18/2008 9:24 PM
  • 47. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Selling Cars Through Reputation Management A good friend of mine, Tom White Jr., shared a story that bears repeating here. It is a real testament to managing your online reputation. A customer came on the lot today and bought a car. They would not deal with any of my other staff or sales people and when I asked why they wanted [...] Marketing without Selling Providing value without a sales pitch is a stronger form of persuasion than any well designed marketing campaign. It shows competence in what you do and people will seek out your services. It is the strongest form of permission based marketing. Marketing without leading with a sales pitch is a strong testament to [...] Social Networking vs Print Media Social Networking in the Car business is finally starting to take traction in a huge way. There are several Automotive Social Networking sites geared to the online community of industry professionals who make their living on the Internet. Publications in the industry have tried to attract this same type of user base and [...] Will the Old School Learn the “Nu Rulz”? Historic Blockbuster Store Offers Glimpse Of How Movies Were Rented In The Past Times have changed tremendously since I entered the automotive industry in 1990. The business has a life of it’s own. Things come and things go. When I first got in the business trucks did not have maroney labels with prices, cars still had [...] A Mixed Message from Someone “In the Know” Almost daily I receive UCE (unsolicited commercial email) and I am sure most that read this blog do as well. I have even done some post in the past about how the vendors in the industry do not follow the CAN SPAM Act. But what is amazing is when I receive UCE from [...] What does the future hold for the automotive industry? “Markets everywhere follow three stages— innovators, imitators, and swarming incompetents..” Warren Buffet December 22, 2005 in an address to the Harvard Business School. I love to rant and laugh while others enjoy lamenting and drama. That is just human nature. We all have our styles. One thing is certain, times are changing [...] Is the Long Tail Important in Automotive SEO? One thing is for sure not everyone in the Automotive Online Marketing Niche will ever agree on all things. I have actually become good friends with an individual a little over a year ago debating the power of the “Long Tail” keywords. For those that do not know what the term Long Tail refers to [...] Automotive Email Marketing - Are you getting it right? As an internet marketer I maintain several large mailing list and use them for marketing products and services. Mostly in the Identity Theft Niche and the Make Money Online Niche. One of the most critical parts of these online marketing properties is the list that is built around them and the email marketing [...] More… Digital Marketing Consulting 47 of 51 8/18/2008 9:24 PM
  • 48. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ 48 of 51 8/18/2008 9:24 PM
  • 49. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ Feedburner Automotive All-New 2009 TL Redefines Performance with the Most Powerful Engine in Acura History and Super Handling All-Wheel Drive™ © American Honda Torrance, CA — Since inception, the Acura TL performance luxury sedan has set lofty standards for styling, performance, comfort and technology. Available for 2009 in two distinctly different models, TL and TL SH-AWD®, the all-new fourth-generation Acura TL dramatically expands the model's capabilities and appeal with evocative style, a choice of two VTEC® powertrains (including [...] New Renault Symbol: Elegance and Seductive Appeal © Renault s.a.s. Renault will shortly be releasing a new three-box model which features expressive, flowing lines. New Renault Symbol exudes an elegance that is underpinned by the status-enhancing design of its front end, as well as by its harmonious styling which is worthy of that of a prestigious saloon. Inside, the driver and passengers will [...] Lincoln MKT Production Confirmed; All-New Three-Row Luxury Crossover to Launch in 2009 49 of 51 8/18/2008 9:24 PM
  • 50. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ © Ford Motor Co. Pebble Beach, CA — Kicking off the weekend marking the celebrated Pebble Beach Concours d'Elegance, Lincoln today confirms it will produce the Lincoln MKT, a premium, three-row luxury crossover based on a the well-received concept vehicle. “The Lincoln MKT reinforces our commitment to further expand America's fastest-growing luxury brand, providing an all-new vehicle to the [...] Sneak Preview: 2010 Cadillac SRX Crossover © GM Corp. Pebble Beach, CA — Today Cadillac provided a special sneak preview of the next-generation SRX Crossover, a 2010 model that will launch worldwide in mid-2009.The all-new SRX is intended to bring a more dynamic alternative to the heart of the luxury crossover segment, featuring a fresh iteration of Cadillac's signature design language. “The next-generation SRX is [...] CTS Sport Wagon: Cadillac's Renaissance Takes A New Form © GM Corp. Pebble Beach, CA — Amidst the beauty and history of the Pebble Beach Concours d'Elegance, Cadillac treats car enthusiasts to a world premiere of its latest production-car design. The 2010 Cadillac CTS Sport Wagon makes its debut this weekend on the Monterey Peninsula, showcasing a dramatic design that elevates and updates the classic wagon body [...] Toyota Highlander To Feature All-New Four-Cylinder Engine Torrance, CA — Toyota Motor Sales (TMS), U.S.A., Inc., announced today that the 2009 Highlander mid-size sport utility vehicle (SUV) will offer an all-new, powerful yet fuel-efficient 2.7-liter four-cylinder engine. When it arrives at dealerships in mid-to-late January, the new Highlander powerplant will be among the best mid-size SUVs in the areas of performance, fuel economy and [...] Opel Insignia Sports Tourer — The New Wagon in Elegant Sportswear © GM Corp. Rüsselsheim — Due to be unveiled at Paris Motor Show (October 4–19), Opel's new station wagon offers leading technologies wrapped in a sporty, premium body and reflects this in its name: Insignia Sports Tourer. The Insignia Sports Tourer, available in European markets in spring 2009, boasts the same athletic, powerful and elegant design as its sedan [...] GM to Invest $445 Million in New Plant, Thai Operations Rayong, Thailand — General Motors is investing $445 million to build an engine plant and upgrade an existing vehicle assembly plant here, company Chairman and CEO Rick Wagoner announced today. The new 14,492-square-meter (156,000-square-foot) facility will be GM's first diesel engine plant in Southeast Asia and will provide four-cylinder diesel engines for use by Chevrolet in Thailand and [...] GM Full-Size Pickups And SUVs Deliver Better Fuel Economy And Same Great Capabilities With New ‘XFE’ Models © GM Corp. Detroit — General Motors is building on the segment-leading fuel economy of its full-size pickups and SUVs with new XFE models of the 2009 Chevy Silverado, Chevy Tahoe, GMC Sierra and GMC Yukon. The vehicles use a combination of mechanical, aerodynamic and mass-reducing enhancements to deliver a 5-percent increase in EPA-estimated highway fuel economy and [...] The Aston Martin One-77 © Aston Martin Aston Martin has released a snapshot of the stunning new One-77; the ultimate creative interpretation of the renowned British marque. One-77 fuses advanced technology with stunning Aston Martin 50 of 51 8/18/2008 9:24 PM
  • 51. Automotive Digital Marketing Professional Community http://www.automotivedigitalmarketing.com/ design to create possibly the world's most desirable automotive art form. Based on a sophisticated carbon fiber chassis with a handcrafted aluminium body, this 7.0 liter [...] More… © 2008 Created by Ralph Paglia Report an Issue | Feedback | Privacy | Terms of Service 51 of 51 8/18/2008 9:24 PM

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