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Social Marketing & Reputation Management <br />Introducing a Managed Solution from ADP’s Digital Solutions team that provi...
Social Marketing & Reputation Management <br />This document will define and outline the following:<br />Value Proposition...
THE PROBLEM: Dealers currently see the Social Media and Online Ratings and Reviews Landscape as a bewildering array of bra...
ADP’s Social Marketing & Reputation Management Solution<br />Value Proposition to Dealers:<br />Increased traffic to the d...
ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />It’s as E...
ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />ADP will ...
ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />Your deal...
ADP’s Social Marketing & Reputation Management Solution<br />Why should dealers use ADP?<br />ADP has built a staff of Soc...
ADP’s Social Marketing & Reputation Management Solution<br />Why should dealers use ADP?<br />ADP is the leader in develop...
ADP Social Marketing & Reputation Management<br />Solution Strategy (part 1):<br />Managed Service that includes creating,...
ADP Social Marketing & Reputation Management<br />Solution Strategy (part 2):<br />Solution is not recommended for dealers...
ADP Social Marketing / Reputation Management<br />Solution Strategy:<br />Establishing a system for sorting and categorizi...
Social Marketing and Reputation Management StrategyADP Organizes Social Media into Functional Categories (w/examples)<br /...
Microblogging<br />Twitter<br />Plurk<br />Twitxr<br />Livecasting<br />BlogTalkRadio<br />Justin.TV<br />Live 365<br />Vi...
Productivity Applications<br />Google Docs<br />Yahoo!<br />VOX<br />Aggregators<br />Digg<br />FriendFeed<br />Reddit<br ...
Mobile<br />Gumiyo<br />AOL Mobile<br />SMS.ac<br />Interpersonal<br />AOL Instant Messenger<br />iChat<br />Meebo<br />Co...
SM/RM Solution Components by Category<br />www.SandersonCommunity.com<br />Dealer Sponsored Online Community“Social Media ...
ADP’s Social Marketing & Reputation Management Solution<br />Web 2.0 Component  Integration = Dealer Value<br />ADP connec...
Managed Solution Component Deployment Example<br />www.ToyotaCommunity.com<br /><ul><li> Dealers; Local Toyota Owner Groups
 Toyota Model Profiles
 Consumer Generated Content syndicated   across multiple social media sites</li></li></ul><li>Social Marketing – Reputatio...
Social marketing solution component costs as shown<br />Ning Premium services bundle - $85 a month (includes site support)...
4 to 8 hours monthly maintenance (ADP analyst grade resource)
12 – 36 Month Contract Terms, (No 30 Day OUT)</li></ul>Revenue Projection:<br />Solution is marketable at price points bet...
Google Adsense to be replaced by ADP Ad Network Space<br />www.SandersonCommunity.com<br />Dealer Sponsored Online Communi...
www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />Google Adsens...
Google Adsense to be replaced by ADP Ad Network Space<br />www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<...
www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
www.Boston-Honda.com<br />Prototype Online Honda Community<br />Created and Managed by ADP<br />Google Adsense to be repla...
www.Boston-Honda.com<br />Prototype Online Honda Community<br />Created and Managed by ADP<br />
Google Adsense to be replaced by ADP Ad Network Space<br />www.San-Tan-Ford.com<br />Online Dealer Community<br />Created ...
Google Adsense to be replaced by ADP Ad Network Space<br />www.San-Tan-Ford.com<br />Online Dealer Community<br />Created ...
Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com<br />Online Dealer Community<br />Created...
Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com/profiles/members/<br />Online Dealer Comm...
www.FordCommunity.com/video<br />Online Dealer Community Created by ADP to close DA Contract<br />Same Videos used in ADP ...
Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com/photo/alan-mulalley-ford-ceo-and<br />Onl...
www.FordCommunity.com/photo<br />Online Dealer Community Created by ADP to close DA Contract. Same Videos used in ADP DA V...
Content Drives Traffic and Customer Engagement<br />ADP’s Social Marketing and Reputation Management Solutions focus on ob...
Advertise syndication brands to attract consumers </li></ul>RSS Feeds from OEM’s and Enthusiast sites<br /><ul><li>ADP lib...
Embed selected dealer website content (inventory, specials, etc.)
Over 100 Widget Apps available from platform provider</li></ul>Dealership Employees<br /><ul><li>Fixed Operations
Civic Activities, Fund Raisers, Local Sponsorships,</li></ul>Suppliers<br /><ul><li>Every supplier required to have a prof...
www.dealerrater.com/login.aspx<br />During ADP/Ford Dealer Community Pilots, we worked with muliple Consumer Rating UGC si...
DigitalRalph says:<br />“ADP uses DealerRater Data integration embedded into dealer community to automatically pull in all...
Included within ADP’s SM/RM Solution Delivery is the posting of positive news stories, letters, accolades and awards that ...
Let’s walk through an example of using the predetermined number of HTML code blocks and Syndication feeds to confiure an e...
Here, we are selecting a Ford OEM supplied graphic as the header image to display above the Ford OEM supplied  content whi...
We will use the Community site platform tooks to configure the image HTML code to create a pop-up page when selected….<br />
Replace HREF<br />After the Community Site Platform generates the HTML code we will replace the string indicating the full...
Copy Targeted Content URL<br />We copy the Ford OEM URL for the “Ford on TV and Film” Social Marketing Snippet….<br />
Paste Targeted Content URL<br />We then paste the URL in place of the full size image code from the platform image renderi...
Dealer Community Site looking GREAT… Content Updated Daily!<br />During production, the various syndication codes can be s...
http://ford.digitalsnippets.com<br />OEM Support by creating easily accessible syndication assets!<br />SMPR is Ford’s Acr...
Ford Pilots were based on ADP selected site platform that has application level integration with Flickr… Ford provides API...
ADP Social Marketing Dealer Solutions will have a daily API updated supply of gorgeous high resolution, commercial quality...
ADP Social Marketing Dealer Solutions will use API based embedded applications to provide member exclusive advance access ...
Consumer Members of Ford Lincoln Mercury Dealer Communities supplied by ADP will be able to “push” their Ford API based em...
ADP Supplied Dealer Communities can control whether members can distribute content or not, by widget settings and membersh...
on SandersonCommunity.com<br />
Does it work… does this <br />solution influence car buyers?<br />“In today’s social media dominated world, online consume...
It’s fairly easy to see that in the Social Networking space, the three dominant sites are a minimum Requirement  for a dea...
Why Bother with a Dealer Community Based SM/RM Strategy?<br />Web 2.0 and UGC is fundamentally altering how customers inte...
 In 2008, Consumer Generated Content generated  $1 billion in advertising revenue.
 By 2011, Consumer Generated Content sites are  projected to attract 101 million users in the U.S.  and earn $4.3 billion ...
Edmunds.com - first Automotive Community & Review site<br />Edmunds follows a product review model for automobiles. Meanwh...
ADP could use Edmunds.com as an alternative to DealerRater for Reputation Management consumer content generation… If Edmun...
USER-GENERATED CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST GROWING WEB BRANDS, ACCORDING TO NIELSEN//NETRATINGS<br />“They ...
ADP Social Marketing/Reputation Management Pilots to date have used DealerRater.com as the Customer Review content supplie...
ADP Reputation Management:DealerRater.com Filtered Review Integration<br />DealerRater.com Certification Benefits<br />Bui...
ADP Reputation Management Solution: DealerRater.com positive review generation<br />
ADP Reputation Management Solution: Additional DealerRater.com features for dealers<br />
Current pricing levels will be maintained with DealerRater using ADP as a reseller with a negotiated margin… Cost will be ...
SEO Strength of Platform:  www.ADMPC.com<br />
Has the AutoDigitalMarketing.com Experiment in Social/Professional Networking been successful?<br />Reply by Ted Frazier 5...
When it came time to select a platform for creating ADP dealership communities, the ADM experience…<br />
When it came time to select a platform for creating dealership communities, the ADM experience…<br />
Finding and Harvesting Dealer Community Content Feeds<br />An experiment in testing the effectiveness of an online communi...
Example of an ADP Dealer Community Social Marketing Content Syndication Push<br />An experiment in ease of use validation ...
   Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… sele...
   Facebook application opens per Community platform trigger, automatically populates object tile and pulls over descripti...
Total time = 02:48 (not inlcuding photo upload time)<br />
Back in Facebook, the Community platform hosted photo slide show stands tall and proud within my Wall.<br />
   American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Commu...
   ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site ca...
Looks like I have a lot of relatives in the Boston area…<br />
Web 2.0 Site Rankings<br />The next few slides show the relative ranking of the top 25 Web 2.0 category consumer and profe...
Top 25 Web 2.0/UGC Sites<br />Shown below are the 3 Most Popular User Generated Content (UGC) Websites ranked by a combina...
4th to 7th Most Popular Web 2.0 Sites<br />4 | facebook.com18,261,829 - Inbound Links |22,541,770 - Compete Monthly Visito...
8th to 12th Most Popular Web 2.0 Sites <br />8 | IMDB.com22,521,797 - Inbound Links |17,703,766 - Compete                 ...
13th to 17th Most Popular Web 2.0 Sites | August 2008<br />13 | xanga.com8,229,423 - Inbound Links |3,494,603 - Compete Mo...
18th to 22nd Most Popular Web 2.0 Sites | August 2008<br />18 | Technorati.com75,264,240 - Inbound Links |3,231,709 - Comp...
Ralph Paglia<br />ADP Digital Marketing Solutions<br />www.ADPdigitaladvertising.com<br />ralph_paglia@adp.com<br />Cell: ...
ADP / BZ Results Digital Marketing Integrated with Social Marketing Case Study<br />eCommerce site:<br />www.AutoAves.com<...
www.AutoAves.com<br />BZ Results eCommerce site<br />w/Social Media links in Menu<br />
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
Dealer Community Platform Shell from Ning<br />
Dealer Community Platform Shell from Ning<br />
Dealer Community Platform Shell from Ning<br />
Dealer Community Platform Shell from Ning<br />
Dealer Community Platform Site from ADP<br />
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integratio...
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  • SmartArt custom animation effects: radial list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide.To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of ShapeEffects, point to Preset, and then under Presets select Preset2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane check Tilepicture as texture.(2) If necessary, change the tile position of the picture within the shape. To do this, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the OffsetX and OffsetY boxes to reposition the focal point of the picture. To resize the picture, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, do the following:Click LineColor in the left pane, and in the LineColor pane click Solidline.Also in the LineColor pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click LineStyle in the left pane, and in the LineStyle pane, do the following: In the Width box, enter 2.5 pt.In the Dashtype list, select RoundDot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the FontSize box, enter 22.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. Select the SmartArt graphic on the slide, and then in the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select EffectOptions. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select WithPrevious.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Groupgraphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate, select Grow &amp; Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe,do the following:In theStart list, select AfterPrevious.In the Direction list, select FromLeft.In the Speed list, select VeryFast.Select the third effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom, do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the fourth effect in the list (fade entrance effect), and under Modify: Fade, in the Start list select WithPrevious.Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic select Wipe, and then click OK.With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe,do the following:In the Direction list, select FromLeft.In the Speed list, select VeryFast.Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom,do the following:In the Start list, select WithPrevious.In the Speed list, select VeryFast.Press and hold CTRL, and select the seventh and 10th animation effects in the list (fade entrance effects), and then under Modify: Fade, in the Start list, select AfterPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 35% (fifth row, first option from the left).
  • SmartArt custom animation effects: basic radial(Intermediate)To reproduce the SmartArt on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide.On the slide, select the SmartArtgraphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors, and then select Median. Under SmartArtTools, on the Format tab, in the Size group, do the following:In the ShapeHeight box, enter 5”.In the ShapeWidth box, enter 7.5”.Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click SmartArtStyles, and then under Best Match for Document select IntenseEffect (fifth option from the left).On the Home tab, in the Font group, click the button next to FontColor, and then under ThemeColors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface, do the following:In the Material list, under SpecialEffect, select SoftEdge (first row, second option from the left).In the Lighting list, under Neutral, select Harsh (first row, fourth option from the left).In the Angle box, enter 30°.Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select OffsetBottom (first row, second option from the left), and then do the following:In the Transparency box, enter 65%.In the Size box, enter 103%.In the Blur box, enter 9 pt.In the Angle box, enter 90°.In the Distance box, enter 3 pt.To reproduce the SmartArt effects on this slide, do the following:On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 20 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 15 pt.Press and hold SHIFT, and then on the top circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 20.Drag the top circle approximately 0.5” to the right.Select the right circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Gold, Accent 4 (first row, eighth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.Press and hold SHIFT, and then on the right circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 28 pt.Drag the right circle slightly toward the right corner of the slide.One the slide, select the bottom circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Green, Accent 5 (first row, ninth option from the left)Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box enter 12 pt.Press and hold SHIFT, and then on the bottom circle, drag a corner adjustment handle away from the center to increase the size.On the Home tab, in the Font group, in the Font Size box, enter 28.On the slide, select the left circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.In the Color list, under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 30 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 30 pt.Press and hold SHIFT, and then on the left circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 40, and then click Bold.Drag the top circle slightly toward the bottom of the slide.To reproduce the line effects on this slide, do the following:Press and hold CTRL, and then select each of the four lines connecting the circles in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following:In the Type list, select Linear.In the Direction list, select Linear Right (first row, fourth option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100%.Also in the FormatShape dialog box, clickLineStyle in the left pane, and in the LineStyle pane do the following:In the Width box, enter 3.5 pt.In the Dashtype list, select RoundDot (second option from the top).To reproduce the animation effects on this slide, do the following:On the Animation tab, in the Animations group, click CustomAnimation. On the slide, select the SmartArt graphic, and then in the CustomAnimation task pane, to the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate, select Zoom.Click the arrow to the right of the zoom entrance effect, and then select EffectOptions. In the Zoom dialog box, do the following:On the Effect tab, in the Zoom list, select In from ScreenCenter.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Group graphic list, select From center one by one. In the CustomAnimation task pane, expand the contents of the list by clicking the double arrow under the zoom entrance effect, and then do the following:Select the first effect (zoom entrance effect), and under Modify: Zoom, in the Start list, select WithPrevious.Select the second effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the second effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box dothe following:On the Effect tab, in the Direction list, select FromBottom.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the fourth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the fourth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the sixth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the sixth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the eighth effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the eighth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromRight.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction, list click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1 (first row, second option from the left).
  • UGC has been around in one form or another since the earliest days of the Internet itself. But in the past five years, thanks to the growing availability of high-speed Internet access and search technology, it has become one of the dominant forms of global media. It is currently one of the fastest growing forms of content on the Internet.
  • Transcript of "Adp toyota-social mrktng+reputationmgmnt-v8"

    1. 1. Social Marketing & Reputation Management <br />Introducing a Managed Solution from ADP’s Digital Solutions team that provides dealers with the services and technology needed to reduce Total Dealer Spend by tapping into the power of Social Media, User Generated Content Networks and Online Reputation Management... <br />
    2. 2. Social Marketing & Reputation Management <br />This document will define and outline the following:<br />Value Proposition: What is it and why Dealers will want it “handled” by ADP…<br />Solution Strategy: ADP’s Strategy turns perceived chaos into marketing synergy<br />Solution Manifest and Scope of Work: Web Site, Subscriptions and Syndication wrapped in Managed Services<br />ADP Cost of Goods Sold: (Supplier Costs)+(Internal Components)+(Resource Hours)=ADP Solution Cost<br />Market Demand Forecast: Current and future dealer/OEM demand examples/projections<br />Sales Revenue Guidance: Prototype price points to date, OEM demand example and dealer perceived value estimates based on DIY costs…<br />
    3. 3. THE PROBLEM: Dealers currently see the Social Media and Online Ratings and Reviews Landscape as a bewildering array of brands and sites!<br />
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    6. 6. ADP’s Social Marketing & Reputation Management Solution<br />Value Proposition to Dealers:<br />Increased traffic to the dealer’s primary eCommerce websites<br />Increased “Top Of Mind” Brand Awareness of the dealership in their local area with automotive customers who are in market<br />Improved Search Engine Rankings for the dealer’s primary eCommerce site for relevant search terms<br />An effective and proactive Reputation Management strategy that alerts dealers to what is being published and guides satisfied customers towards posting positive reviews about dealership<br />Increased sales of Vehicles, Service and Parts<br />Dealer establishes a Thought Leadership position in their local community with a customer segment that is difficult to reach<br />Employee engagement with Social Media that is guided, advantageous to the dealership, controlled and monitored<br />
    7. 7. ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />It’s as Easy as ADP to leverage the overwhelming growth in consumer use of Social Networks and User Generated Content (Web 2.0) to develop your Social Marketing and Reputation Management Strategy that utilizes “Positive Word of Mouth” amplified with the power of the Internet to enhance your good reputation, create top of mind awareness and elevate your dealership’s brand in a more cost effective manner than either CRM or advertising alone.<br />It’s Easy as ADP to tap into consumer adoption of Social Networking and User Content Creation by creating your own online community of customers, employees and suppliers filled with high quality content such as Videos, Photos, the latest reviews and road tests, interviews and articles supplied by car companies, enthusiast publications and consumers.<br />
    8. 8. ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />ADP will build your dealership sponsored online community using the most powerful social networking platform technology available to make it easy and fun for your customers to participate… Using a combination of OEM and enthusiast publication content , we incorporate highly desirable content which is automatically updated daily to create an engaging and rich experience for people in your local market area. ADP Social Marketers will publish blogs, forum discussions, photos and videos that will stimulate your community members to respond and create their own content, triggering others to join in! <br />ADP will build and deploy a comprehensive syndication strategy that uses Really Simple Syndication (RSS) and embedded HTML code (Widgets) built into your dealership sponsored community to push content and member activities out to the most popular sites on the web. <br />
    9. 9. ADP’s Social Marketing & Reputation Management Solution<br />Examples - Marketing Communication to Dealers:<br />Your dealership will achieve a highly positive presence within today’s most popular social networks where customers spend hours of their daily online time. Your ADP built social network’s inbound content feeds and potent SEO power will grab people’s attention and pull them into your online community... ADP will use your online community’s powerful outbound syndication technology to connect your social network to customers by setting up your accounts, managing profiles and leveraging partnerships and technologies such as:<br />
    10. 10. ADP’s Social Marketing & Reputation Management Solution<br />Why should dealers use ADP?<br />ADP has built a staff of Social Marketing Analysts who stay on top of which Social networks and Web 2.0 sites are the most effective. We know where to get and how to use the best auto-updated content that keeps your online community and content syndication fresh and relevant to your customers. ADP will use DMS, Lead Management Tool and CRM application exports to create invitations for your customers to join the community, which is an important part of creating high quality sales opportunities at a nominal cost. ADP will use our access to new OEM tools and independent sources to leverage information feeds, image galleries, and video content updated daily to enrich your online community. ADP knows how to take advantage of powerful social network web site platforms as an online magnet to pull in and engage enthusiasts in your area, along with previous sales and service customers. With your involvement and participation, ADP is the only dealership supplier that know how to guide your community towards reaching critical mass needed to achieve the Web 2.0 alchemy that drives dealership opportunities to do business.<br />
    11. 11. ADP’s Social Marketing & Reputation Management Solution<br />Why should dealers use ADP?<br />ADP is the leader in developing digital marketing managed solutions, strategy, training, tools and processes for car dealers. We have embraced the emergence of social media and user (consumer) generated content (UGC) as a powerful source of connectivity with people, including dealers and their employees, suppliers, OEM associates and automotive consumers. We have guided more dealers, and provided more online resources where today’s customers spend their time, than any other dealer solutions supplier. We know that now, more than ever before, it is critical that dealers are provided with access to solutions that create an effective position for their dealerships within social media and online consumer rating sites… Then, we show dealers how to use the right strategies, tactics, tools and processes to establish trust based relationships with their customers. ADP has the know-how and Business Process Outsourcing (BPO) resources to deliver a steady stream of engaging content and provide consumer desired information on behalf of the dealers we serve. We engage today’s social network members with content and capabilities that create “Pull” rather than only having “Push” tactics to communicate the latest deals, rebates or incentives. <br />
    12. 12. ADP Social Marketing & Reputation Management<br />Solution Strategy (part 1):<br />Managed Service that includes creating, maintaining and supporting a full featured Social Network site that serves as the dealer’s “Automotive Community” and social media hub<br />Sold and Serviced as an ADP/BZ Digital Marketing System component that compliments existing dealer eCommerce website and lead management components, subject to similar terms and conditions<br />Includes multiple 3rd party applications and integration/syndication points with popular social media sites in a variety of categories<br />Utilizes OEM and Independent publisher supplied content integration systems<br />Incorporates Reputation Management systems and processes that require dealership participation and DMS, CRM and Lead Management integration<br />
    13. 13. ADP Social Marketing & Reputation Management<br />Solution Strategy (part 2):<br />Solution is not recommended for dealers without an ADP or BZ Results Digital Marketing System, although can be sold to such dealers if supported by an adequate Digital Advertising budget with ADP<br />Solution effectiveness requires online advertising support using Social Media placed advertising<br />Value received by dealer includes positioning as an Employee Benefit, Supplier Enhancement and as a service to Dealership Sales and Service Customers<br />Requires Dealer employee participation and in-dealership management processes to generate ROI<br />The nature of any Social Media Marketing solution includes the exposure of the dealership management team to uncensored comments and feedback from dealership customers, so requires an effective concern resolution process at dealership<br />
    14. 14. ADP Social Marketing / Reputation Management<br />Solution Strategy:<br />Establishing a system for sorting and categorizing all social media sites and applications into generally recognized segments based on features/functions<br />Determining which of these categories are useful to incorporate within the ADP supplied list of managed services and what levels of integration or syndication will benefit dealers<br />Streamline processes and achieve efficiencies for the ADP managed solution to ensure greater cost effectiveness than if the dealer were to manage internally using dealership employees/resources<br />Establish measurement points and reporting systems that indicate value received by dealer<br />Use solution as an enhancement to dealer’s overall digital marketing system and effective ROI<br />
    15. 15. Social Marketing and Reputation Management StrategyADP Organizes Social Media into Functional Categories (w/examples)<br />Social & Professional Networks<br />Facebook<br />MySpace<br />LinkedIn<br />Publishing Sites (Blogs)<br />Blogger.com<br />WordPress<br />TypePad<br />Photo Hosting Sites<br />Flickr<br />Photobucket<br />Picassa<br />Audio<br />iTunes<br />Podcast.net <br />Podbean<br />Video Hosting Sites<br />YouTube<br />Viddler<br />Gawkk<br />Categories included in ADP SM/RM Solution Phase 1 in Red Font<br />
    16. 16. Microblogging<br />Twitter<br />Plurk<br />Twitxr<br />Livecasting<br />BlogTalkRadio<br />Justin.TV<br />Live 365<br />Virtual Worlds<br />SecondLife<br />ActiveWorlds<br />ViOS<br />Gaming<br />Halo3<br />World of Warcraft<br />Everquest<br />Social Marketing and Reputation Management StrategyADP Organizes Social Media into Functional Categories (w/examples)<br />Categories included in ADP SM/RM Solution Phase 1 in Red Font<br />
    17. 17. Productivity Applications<br />Google Docs<br />Yahoo!<br />VOX<br />Aggregators<br />Digg<br />FriendFeed<br />Reddit<br />RSS Feeds<br />FeedBurner<br />Atom<br />RSS 2.0<br />Search<br />Google Search<br />Technorati<br />Yahoo! Search<br />Social Marketing and Reputation Management StrategyADP Organizes Social Media into Functional Categories (w/examples)<br />Categories included in ADP SM/RM Solution Phase 1 in Red Font<br />
    18. 18. Mobile<br />Gumiyo<br />AOL Mobile<br />SMS.ac<br />Interpersonal<br />AOL Instant Messenger<br />iChat<br />Meebo<br />Consumer Reviews & Ratings<br />Edmunds<br />DealerRater<br />CarDealerCheck<br />Social Network Platform Tools <br />Joomla<br />Ning <br />BuddyPress<br />Social Marketing and Reputation Management StrategyADP Organizes Social Media into Functional Categories (w/examples)<br />Categories included in ADP SM/RM Solution Phase 1 in Red Font<br />
    19. 19. SM/RM Solution Components by Category<br />www.SandersonCommunity.com<br />Dealer Sponsored Online Community“Social Media Hub” <br />“Build a network of UGC sites connected to your online community as a social marketing strategy” <br />
    20. 20. ADP’s Social Marketing & Reputation Management Solution<br />Web 2.0 Component Integration = Dealer Value<br />ADP connects and manages components to deliver a turn-key Social Marketing and Reputation Management Solution…<br />“Use a network of connected sites for push-pull syndication of OEM supplied and User Generated Content and Assets. Leverage car company daily updates and engage customers for content creation that provides most of the work needed to keep your social network and community site timely and relevant!”<br />
    21. 21. Managed Solution Component Deployment Example<br />www.ToyotaCommunity.com<br /><ul><li> Dealers; Local Toyota Owner Groups
    22. 22. Toyota Model Profiles
    23. 23. Consumer Generated Content syndicated across multiple social media sites</li></li></ul><li>Social Marketing – Reputation Management <br />ADP Solution Component Cost Projections<br />
    24. 24. Social marketing solution component costs as shown<br />Ning Premium services bundle - $85 a month (includes site support)<br />DealerRater - $85 a month ($1,000 annual) less with reseller agreement <br />Network Solutions Domains (6) - $24 a month ($288 annual)<br />Facebook - $10 a month for professional account<br />Flickr - $9 a month ($99 annual)<br />Video Syndication Service - $10 a month<br />BMI commercial music fair use licensing - $25 a month (community music player)<br />Rebate and Incentives iFrame web service - $55 a month<br />Member Rewards Program plug in app - $25 a month<br />Knowem Social Media Registration Services - $70 x 1, $20/monthly<br />The External Supplier List above results in a $70 one time fee and $348 monthly “Cost Of Goods Sold”, plus additional internal resource costs of providing :<br /><ul><li>32 Hours Initial Setup Labor (4 days of full time resource)
    25. 25. 4 to 8 hours monthly maintenance (ADP analyst grade resource)
    26. 26. 12 – 36 Month Contract Terms, (No 30 Day OUT)</li></ul>Revenue Projection:<br />Solution is marketable at price points between $2,995 (3 year), $3,495 (2 year) and $3,995 (1 year) a month on a 1, 2 or 3 year commitment term... <br />
    27. 27. Google Adsense to be replaced by ADP Ad Network Space<br />www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    28. 28. www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    29. 29. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />Google Adsense to be replaced by ADP Ad Network Space<br />
    30. 30. Google Adsense to be replaced by ADP Ad Network Space<br />www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    31. 31. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    32. 32. www.Boston-Honda.com<br />Prototype Online Honda Community<br />Created and Managed by ADP<br />Google Adsense to be replaced by ADP Ad Network Space<br />
    33. 33. www.Boston-Honda.com<br />Prototype Online Honda Community<br />Created and Managed by ADP<br />
    34. 34. Google Adsense to be replaced by ADP Ad Network Space<br />www.San-Tan-Ford.com<br />Online Dealer Community<br />Created and Managed by ADP<br />
    35. 35. Google Adsense to be replaced by ADP Ad Network Space<br />www.San-Tan-Ford.com<br />Online Dealer Community<br />Created and Managed by ADP<br />
    36. 36. Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com<br />Online Dealer Community<br />Created by ADP to close DA Contract<br />
    37. 37. Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com/profiles/members/<br />Online Dealer Community Created by ADP to close DA Contract<br />First new members are the ADP team working with the dealership!<br />
    38. 38. www.FordCommunity.com/video<br />Online Dealer Community Created by ADP to close DA Contract<br />Same Videos used in ADP DA Video Ads uploaded to Community<br />Google Adsense to be replaced by ADP Ad Network Space<br />
    39. 39. Google Adsense to be replaced by ADP Ad Network Space<br />www.FordCommunity.com/photo/alan-mulalley-ford-ceo-and<br />Online Dealer Community Created by ADP to close DA Contract. Same Videos used in ADP DA Video Ads uploaded to Community<br />
    40. 40. www.FordCommunity.com/photo<br />Online Dealer Community Created by ADP to close DA Contract. Same Videos used in ADP DA Video Ads uploaded to Community<br />Google Adsense to be replaced by ADP Ad Network Space<br />
    41. 41. Content Drives Traffic and Customer Engagement<br />ADP’s Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content. <br />Consumer members of Dealership Community<br /><ul><li>Customer Contests and Incentives (UCN example)
    42. 42. Advertise syndication brands to attract consumers </li></ul>RSS Feeds from OEM’s and Enthusiast sites<br /><ul><li>ADP library of feeds catalogued by brand</li></ul>Video & Photo Feeds from multiple sources<br /><ul><li>ADP library of Media feeds by brand</li></ul>Widgets/Gadgets from multiple sources<br /><ul><li>DealerRater.com reseller agreement
    43. 43. Embed selected dealer website content (inventory, specials, etc.)
    44. 44. Over 100 Widget Apps available from platform provider</li></ul>Dealership Employees<br /><ul><li>Fixed Operations
    45. 45. Civic Activities, Fund Raisers, Local Sponsorships,</li></ul>Suppliers<br /><ul><li>Every supplier required to have a profile within community</li></ul>OEM associates - Car Companies are HIGHLY supportive<br />
    46. 46. www.dealerrater.com/login.aspx<br />During ADP/Ford Dealer Community Pilots, we worked with muliple Consumer Rating UGC sites… DealerRater.com has provided the filtered feeds, Google Reviews rankings, and supporting code needed to make the Dealership Community concept practical.<br />
    47. 47. DigitalRalph says:<br />“ADP uses DealerRater Data integration embedded into dealer community to automatically pull in all positive reviews posted by consumers on DealerRater.com”<br />
    48. 48.
    49. 49.
    50. 50. Included within ADP’s SM/RM Solution Delivery is the posting of positive news stories, letters, accolades and awards that each dealer receives and supplies to their ADP DA Analyst…<br />
    51. 51. Let’s walk through an example of using the predetermined number of HTML code blocks and Syndication feeds to confiure an element of a dealer’s ADP managed community…<br />
    52. 52. Here, we are selecting a Ford OEM supplied graphic as the header image to display above the Ford OEM supplied content which is updated daily… Automatically, without effort.<br />
    53. 53. We will use the Community site platform tooks to configure the image HTML code to create a pop-up page when selected….<br />
    54. 54. Replace HREF<br />After the Community Site Platform generates the HTML code we will replace the string indicating the full size image with the URL of the Ford OEM asset we want to frame in….<br />
    55. 55. Copy Targeted Content URL<br />We copy the Ford OEM URL for the “Ford on TV and Film” Social Marketing Snippet….<br />
    56. 56. Paste Targeted Content URL<br />We then paste the URL in place of the full size image code from the platform image rendering app to generate a pop-up framed in version of the OEM asset….<br />
    57. 57. Dealer Community Site looking GREAT… Content Updated Daily!<br />During production, the various syndication codes can be standardized by OEM to streamline both Dealer Community launch and ongoing maintenance….<br />
    58. 58. http://ford.digitalsnippets.com<br />OEM Support by creating easily accessible syndication assets!<br />SMPR is Ford’s Acronym for “Social Media Press Release”<br />
    59. 59. Ford Pilots were based on ADP selected site platform that has application level integration with Flickr… Ford provides API access so that Consumers can access high resolution glamour photos from within Ford Lincoln Mercury dealer communities.<br />
    60. 60. ADP Social Marketing Dealer Solutions will have a daily API updated supply of gorgeous high resolution, commercial quality (expensive) photography that consumers get access to via their membership in our Ford Lincoln Mercury dealer communities.<br />
    61. 61. ADP Social Marketing Dealer Solutions will use API based embedded applications to provide member exclusive advance access to images of future models which have not yet been released to the public or press by Ford!<br />
    62. 62. Consumer Members of Ford Lincoln Mercury Dealer Communities supplied by ADP will be able to “push” their Ford API based embedded slideshows and videos to their Facebook, MySpace, Twitter, Blogger, Wordpress, etc. member profiles and friend pages… Ford will use separate apps for what is exclusive and what can be shared outside the dealer’s community.<br />
    63. 63. ADP Supplied Dealer Communities can control whether members can distribute content or not, by widget settings and membership status…<br />
    64. 64. on SandersonCommunity.com<br />
    65. 65. Does it work… does this <br />solution influence car buyers?<br />“In today’s social media dominated world, online consumer generated content, such as reviews and ratings, is prevailing as a key influence in shoppers’ decision to ultimately purchase a vehicle or use service. This trend can be recognized by the increase in popularity of Web sites built onbusiness models providing just this type of information. A positive consequence of such review sites is that dealers now work harder to avoid getting low scores and more effort is put into satisfying customers.“ <br />AlinSturekJ. D. Power and Associates<br />
    66. 66. It’s fairly easy to see that in the Social Networking space, the three dominant sites are a minimum Requirement for a dealer’s social marketing Strategy. ADP uses dealership business profile pages and accounts on the 3 biggest as syndication points to drive traffic into dealership communities and engagement to content applications. <br />
    67. 67. Why Bother with a Dealer Community Based SM/RM Strategy?<br />Web 2.0 and UGC is fundamentally altering how customers interact with the Internet, and how businesses reach them. <br /><ul><li> In 2007, Consumer Generated Content sites attracted 69 million users in the US.
    68. 68. In 2008, Consumer Generated Content generated $1 billion in advertising revenue.
    69. 69. By 2011, Consumer Generated Content sites are projected to attract 101 million users in the U.S. and earn $4.3 billion in advertising revenue. </li></ul>Overcome the obstacles preventing dealers from utilizing this dynamic medium, and the revenue potential is great. However, we already know that dealers need a solution which is more effective than display advertising alone.<br />
    70. 70. Edmunds.com - first Automotive Community & Review site<br />Edmunds follows a product review model for automobiles. Meanwhile, a separate link takes readers to its “community areas,” where users share their automotive ownership and purchasing experiences. Edmunds has maintained <br />this online community <br />since 1996, and it is <br />moderated. All content <br />posted to the site is <br />reviewed by Edmunds’ <br />staff within 24 hours, <br />and offending material <br />is immediately removed.<br />Is it time for dealers to<br />create online communities for employees and customers?<br />
    71. 71. ADP could use Edmunds.com as an alternative to DealerRater for Reputation Management consumer content generation… If Edmunds will cooperate with filtered data feeds!<br />According to a recent CapGemini study, 29% of car buyers use consumer-to-consumer (C2C) sites such as blogs, Edmunds or Internet discussion groups when researching information during the vehicle shopping process, up from 21% in 2006.<br />
    72. 72. USER-GENERATED CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST GROWING WEB BRANDS, ACCORDING TO NIELSEN//NETRATINGS<br />“They also benefit from their cost-effectiveness - the content is practically free.” Gibs continued, “Notably, the Associated Press also stands out, as a more traditional outlet innovating to keep pace with technology. The launch of its video offering earlier this year has driven significant growth as consumers seek streaming content to complement online and print news. “<br />
    73. 73. ADP Social Marketing/Reputation Management Pilots to date have used DealerRater.com as the Customer Review content supplier and partner<br />
    74. 74. ADP Reputation Management:DealerRater.com Filtered Review Integration<br />DealerRater.com Certification Benefits<br />Build Your Online Reputation, Get Certified!<br />                      <br />
    75. 75. ADP Reputation Management Solution: DealerRater.com positive review generation<br />
    76. 76. ADP Reputation Management Solution: Additional DealerRater.com features for dealers<br />
    77. 77. Current pricing levels will be maintained with DealerRater using ADP as a reseller with a negotiated margin… Cost will be included in the price charged to dealers with ADP in control of the accounts<br />
    78. 78. SEO Strength of Platform: www.ADMPC.com<br />
    79. 79. Has the AutoDigitalMarketing.com Experiment in Social/Professional Networking been successful?<br />Reply by Ted Frazier 5 hours ago <br /> Send Message<br />“Every now and then I google myself for fun to see what comes up. I did this just the other day I noticed my ADM profile page was #1, and I haven't even tried to SEO my profile. Now that I see I can get google's attention here I think I'll start using it to build content on other key words and point to my other sites.”<br />
    80. 80. When it came time to select a platform for creating ADP dealership communities, the ADM experience…<br />
    81. 81. When it came time to select a platform for creating dealership communities, the ADM experience…<br />
    82. 82.
    83. 83. Finding and Harvesting Dealer Community Content Feeds<br />An experiment in testing the effectiveness of an online community in collecting information…<br />ADM asked the user community to find and submit syndicated OEM content feeds that could be used in buildintg dealership sponsored online automotive communities…<br />
    84. 84.
    85. 85.
    86. 86. Example of an ADP Dealer Community Social Marketing Content Syndication Push<br />An experiment in ease of use validation using the recent 6th Digital Dealer Conference in Las Vegas as the source of content…<br />
    87. 87. Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… selected “share” to push Flash object and content into Facebook…<br />
    88. 88. Facebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.<br />
    89. 89. Total time = 02:48 (not inlcuding photo upload time)<br />
    90. 90. Back in Facebook, the Community platform hosted photo slide show stands tall and proud within my Wall.<br />
    91. 91. American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Community located at http://HondaGallery.ning.com an ADP dealer, the VP of Marketing was more interested in finding a way to tap into Social Networks and Web 2.o than hearing about any other new ADP solutions…<br />
    92. 92. ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the ADP created Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.<br />
    93. 93. Looks like I have a lot of relatives in the Boston area…<br />
    94. 94.
    95. 95. Web 2.0 Site Rankings<br />The next few slides show the relative ranking of the top 25 Web 2.0 category consumer and professional sites based on an index of several independant reporting services…<br />
    96. 96. Top 25 Web 2.0/UGC Sites<br />Shown below are the 3 Most Popular User Generated Content (UGC) Websites ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.<br />                   1 | myspace.com92,285,806 - Inbound Links |68,285,849 - Compete Monthly Visitors |53,000,000 - Quantcast Monthly Visitors |6 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />                   2| Wikipedia.org75,539,411 - Inbound Links |41,422,790 - Compete Monthly Visitors |43,000,000 - Quantcast Monthly Visitors |9 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />                   3| YouTube.com52,375,050 - Inbound Links |23,825,526 - Compete Monthly Visitors |32,000,000 - Quantcast Monthly Visitors |4 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />
    97. 97. 4th to 7th Most Popular Web 2.0 Sites<br />4 | facebook.com18,261,829 - Inbound Links |22,541,770 - Compete Monthly Visitors |25,000,000 - Quantcast Monthly Visitors |12 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />5 | photobucket.com144,789,477 - Inbound Links |25,548,801 - Compete Monthly Visitors |14,000,000 - Quantcast Monthly Visitors |40 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />6 | craigslist.org2,218,413 - Inbound Links |23,982,542 - Compete Monthly Visitors |15,000,000 - Quantcast Monthly Visitors |46 - Alexa Ranking. |Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites<br />                  7| flickr.com51,779,871 - Inbound Links |23,643,614 - Compete Monthly Visitors |9,700,000 - Quantcast Monthly Visitors |36 - Alexa Ranking. |Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites <br />
    98. 98. 8th to 12th Most Popular Web 2.0 Sites <br />8 | IMDB.com22,521,797 - Inbound Links |17,703,766 - Compete Monthly Visitors |11,000,000 - Quantcast Monthly Visitors |32 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />9 | digg.com118,353,522 - Inbound Links |16,964,445 - Compete Monthly Visitors |8,700,000 - Quantcast Monthly Visitors |104 - Alexa Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0 <br />10 | WordPress.com40,127,598 - Inbound Links |6,373,166 - Compete Monthly Visitors |16,040,392 - Quantcast Monthly Visitors |79 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />11 | topix.com12,338,857 - Inbound Links |4,496,803 - Compete Monthly Visitors |NA - Quantcast Monthly Visitors |1,583 - Alexa Ranking. | Page Rank: 6 eBusiness News | Top 25 Web 2.0 Sites | <br />                 12 | Netscape.com21,622,171 - Inbound Links |4,855,232 - Compete Monthly Visitors |8,282,805 - Quantcast Monthly Visitors |555 - Alexa Ranking. | Page Rank: 9 eBusiness News | <br />
    99. 99. 13th to 17th Most Popular Web 2.0 Sites | August 2008<br />13 | xanga.com8,229,423 - Inbound Links |3,494,603 - Compete Monthly Visitors |6,627,359 - Quantcast Monthly Visitors |91 - Alexa Ranking. | Page Rank: 7 eBusiness News | Top 25 Web 2.0<br />14 | TypePad.com39,468,446 - Inbound Links |6,431,095 - Compete Monthly Visitors |4,400,000 - Quantcast Monthly Visitors |190 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />15 | cafepress.com39,894,526 - Inbound Links |3,423,757 - Compete Monthly Visitors |3,400,000 - Quantcast Monthly Visitors |824 - Alexa Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0<br />16 | feedburner.com100,244,672 - Inbound Links |5,478,321 - Compete Monthly Visitors |592,976 - Quantcast Monthly Visitors |323 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />                  17 | LiveJournal.com33,451,748 - Inbound Links |3,660,684 - Compete Monthly Visitors |1,900,000 - Quantcast Monthly Visitors |63 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />
    100. 100. 18th to 22nd Most Popular Web 2.0 Sites | August 2008<br />18 | Technorati.com75,264,240 - Inbound Links |3,231,709 - Compete Monthly Visitors |1,400,000 - Quantcast Monthly Visitors |216 - AlexaRanking. | Page Rank: 8 eBusiness News |<br />19 | linkedin.com2,850,378 - Inbound Links |2,390,529 - Compete Monthly Visitors |1,300,000 - Quantcast Monthly Visitors |151 - Alexa Ranking. | Page Rank: 7 eBusiness News |<br />20 | del.icio.us171,905,738 - Inbound Links |1,699,128 - Compete Monthly Visitors |1,300,000 - Quantcast Monthly Visitors |248 - Alexa Ranking. | Page Rank: 8eBusiness News |<br />21 | dailymotion.com3,376,702 - Inbound Links |1,962,777 - Compete Monthly Visitors |853,305 - Quantcast Monthly Visitors |51 - Alexa Ranking. | Page Rank: 7 eBusiness News |<br />22 | friendster.com3,275,127 - Inbound Links |1,521,905 - Compete Monthly Visitors |808,926 - Quantcast Monthly Visitors |19 - Alexa Ranking. | Page Rank: 7eBusiness News |<br />
    101. 101. Ralph Paglia<br />ADP Digital Marketing Solutions<br />www.ADPdigitaladvertising.com<br />ralph_paglia@adp.com<br />Cell: 505-301-6369 <br />www.DigitalRalph.com<br />RSS Feed Resources: www.MySpaceAutomotive.com<br />
    102. 102. ADP / BZ Results Digital Marketing Integrated with Social Marketing Case Study<br />eCommerce site:<br />www.AutoAves.com<br />Social Marketing site:<br />www.Automotive-Avenues.com<br />
    103. 103. www.AutoAves.com<br />BZ Results eCommerce site<br />w/Social Media links in Menu<br />
    104. 104. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    105. 105. Dealer Community Platform Shell from Ning<br />
    106. 106. Dealer Community Platform Shell from Ning<br />
    107. 107. Dealer Community Platform Shell from Ning<br />
    108. 108. Dealer Community Platform Shell from Ning<br />
    109. 109. Dealer Community Platform Site from ADP<br />
    110. 110. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    111. 111. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    112. 112. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    113. 113. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    114. 114. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    115. 115. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    116. 116. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    117. 117. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    118. 118. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    119. 119. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    120. 120. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    121. 121. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    122. 122. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    123. 123. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    124. 124. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    125. 125. www.Automotive-Avenues.com<br />ADP created Community site w/full Social Network features, syndication and integration<br />
    126. 126. www.Automotive-Avenues.com<br />ADP created Community site w/full Social Network features, syndication and integration<br />
    127. 127. www.Automotive-Avenues.com<br />ADP created Community site w/full Social Network features, syndication and integration<br />
    128. 128. Dealer Community <br />Music-for-Members Licensing through BMI<br />
    129. 129. 240,000 Annual Community Visits = $288<br />4. LICENSE FEES: <br />A. In consideration of the license granted in this Agreement, you will calculate and pay License Fees to BMI using either of the following License Fee Calculations at your option: <br />i. Gross Revenue Calculation: License Fee = Gross Revenue x 1.75% <br />ii. Music Revenue Calculation: License Fee = the greater of (a) Music Revenue x 2.5%; and (b) (Music Page Impressions / 1,000) x $0.12 <br />B. License Fees are due when you file your Statement(s) of Account. <br />5. ANNUAL MINIMUM LICENSE FEE: <br />A. An Annual Minimum License Fee is due upon signing the Agreement, and by January 30 (for customers filing annual Statements of Account) or April 30 (for customers filing quarterly Statements of Account) of each calendar year (or any part of a calendar year) of the Term thereafter. Annual Minimum License Fees paid for a calendar year of the Term are credited against any License Fees you may owe for that year. In the event that BMI does not receive the Annual Minimum License Fee by January 30 of any calendar year of the Agreement, BMI may, in addition to any other remedies it may have available to it, cancel this Agreement retroactive to the end of the last calendar year for which an Annual Minimum License Fee was received. <br />10 Music Square East, Nashville, Tennessee 37203-4399 BMI® and Broadcast Music, Inc®. are registered trademarks of Broadcast Music, Inc. - 3 - 10 Music Square East, Nashville, Tennessee 37203-4399 BMI® and Broadcast Music, Inc®. are registered trademarks of Broadcast Music, Inc. <br />B. You may prorate the Annual Minimum License Fee due for the initial calendar year of the Agreement based on the number of months (or portion thereof) of the initial calendar year that will be covered under the Agreement (e.g., if the start date of your license is August 20, 2009, the Annual Minimum License Fee for 2009 would be $124.58 to cover the period from August through December 31st, 2009) <br />C. The Annual Minimum License Fee for 2009 is $299.00. For each year of the Agreement after 2009, the Annual Minimum License Fee will be adjusted to reflect the percentage change in the United States Consumer Price Index (All Urban Consumers, All Items) between October of the preceding year and October of the next preceding year, rounded to the nearest dollar amount. <br />
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