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  1. 1. a Catalyst!House™ company
  2. 2. Introduction The brainchild of Catalyst House, Inc., an ecommerce, strategic-teaming and capital formation company, AD|MAX Media Solutions, LLC. affords local merchants a high-impact media and marketing solution and campaign that can get the results that local merchants seek. - AD|MAX campaigns feature a unified ‘multi-stream’ of media exposure that combines Cable TV, Internet and the World Wide Web, Residential Co-op Mailings, and Barter Commerce - the ideal local community market campaign concept. - AD|MAX allows community-based merchants and other businesses to leverage the power of multi-stream media and mass-target new customers to the fullest local advantage possible! TV + INTERNET + MAIL + BARTER = MULTI - STREAM MERCHANT MEDIA !
  3. 4. Areas of Influence Orange County, Ca. - North and South Coast - Inland and Beach Cities - All Areas of OC are covered
  4. 5. Partners & Providers!
  5. 6. Cable TV Power Advertising on cable television is a unique and effective way to inform, motivate and persuade audiences about your business, product or service. The AD|MAX cable TV component is a cooperative-based format featuring individual merchants together with the local Internet portal provider with merchant-specific photo, art, and voice-over. What makes cable different? Unlike traditional "over-the-air" television, cable TV is a very selective medium. Instead of delivering a single channel to an entire television market, cable TV delivers lots of demographically targeted television channels to specific geographic areas. This offers two efficiency advantages for advertisers: - The ability to target audiences by more precise areas of geography, and  -The ability to target audiences by demographic and lifestyle interests. Cable TV advertising offers several key benefits:    - Precise targeting     - Minimal waste    - Audio and visual    - Economy and quality
  6. 7. Internet Portal Power
  7. 8. LocalTender ™ Power Q: Do I need a website? A: No, your LocalTender™ listing will have all of your business contact information on it. Q: Do I need an e-mail address? A: No, we will put our customer support e-mail address on your LocalTender listing if you don't have one. But we suggest you have one, and will provide it at no additional charge, if required. Q: Why is better then other OC portals directories? A: LocalTender is the Orange County ‘merchant-gateway’ on the Web that targets customers who are or should be your local customer base - the LocalTender listing Is so powerful that you will not only be featured at, you will find your business listed on the best search engines on the entire web.
  8. 9. <ul><li>Benefits to Merchants - </li></ul><ul><ul><ul><li>Effective marketing: There is no better time to promote your business than when a buyer is preparing to purchase your product or service. </li></ul></ul></ul><ul><ul><ul><li>Priority Placement: Your business listing receives a priority placement above free listings in </li></ul></ul></ul><ul><ul><ul><li>Interactive: Buyers can contact you by phone, email, visit your Website or find you on a map. </li></ul></ul></ul><ul><ul><ul><li>Affluent Buyers: YellowPages.Com visitors have four times the buying power of the average Internet user * </li></ul></ul></ul><ul><ul><ul><li>* SOURCE: NetSCORE® </li></ul></ul></ul>yellowpages . Power Benefits to Consumers - - Comprehensive - Easy to use - Save time - Convenient Over 16 Million ‘HITS’ Per Month!*
  9. 10. Co-op Mail Power Reach your best customers with LocalTender™ residential mailings! Where should I advertise? Your target area has already been established by the US Dept of Commerce whose figures have shown: • The average business draws 95% of its customers from within a ten-mile radius of its location, 75% are within 5 miles. What’s so great about co-op direct mail? • According to a recent Gallup Poll, 77% of all Americans typically open everything in their mailbox. • A US Postal Service study reveals that 80% of all 3rd-class mail is looked at immediately or set aside for later reading. • With LocalTender™ direct mail you can reach your prime market area and place your message directly into your new customers' hands. LocalTender™ mailings allow you to target those areas where your best customers live!
  10. 11. BARTER Power AD|MAX is pleased to introduce its powerful mix of combined media streams that offer real potential and promise for a solid return on your advertising and marketing budget, due in part to BARTER Power! <ul><li>The AD|MAX unified media campaign has a unique economic ‘BARTER-commerce’ component that further enhances the customer-generating power of the AD|MAX system while reducing the effective overall price. </li></ul><ul><li>A portion of the AD|MAX campaign is paid not with cash, but rather with your own merchant products and/or services - in other words, with BARTER - at your own business incremental cost. </li></ul><ul><li>By using BARTER to pay for a portion of the ad campaign, you are assured of further media savings, while every dollar in BARTER spent returns in the form of new customers. </li></ul><ul><li>In fact, for every $1.00 a merchant spends in BARTER, that merchant will realize $3.70 in new customer purchases.* </li></ul><ul><li>* Source : NATE - National Association of Trade Exchanges </li></ul>
  11. 12. Unified Media Power Cable TV Merchants receive the benefit of 1000s of TV impressions per month of combined Cox, Adelphia, and Cable Network exposure. THE ALL-IN-ONE AFFORDABLE MERCHANT CAMPAIGN! Internet Inform, alert, and instigate new customers to your business via the Internet and WorldWideWeb with more than 10 million ‘hits’ per month from,, Yahoo!Yellow Pages, and Residential Mailings Quality residential mailings containing your advertisement and special offers are sent out to thousands of local residents within your targeted area who eagerly await your offers. Barter Commerce Local member-merchants will seek out your business for ‘barter-commerce’ and purchase - BarterCatalyst and AD|MAX are affiliated with the world's largest barter trade exchanges with more than 5,000 merchant members in Southern California and a great many times that worldwide!
  12. 13. Merchant Exposure Power STOP USING A CRYSTAL BALL IN THE COMPUTER AGE ! __________     Control - your advertising/marketing planning with an easy to use program specifically designed to save you money. Delete - costly marketing mistakes and wasted advertising efforts. Escape - the pressures and frustrations of choosing what media to use and what to avoid. Enter - AD|MAX. Use the power of the Internet, Tv, Mail, and Barter to increase customer traffic every month.
  13. 14. ‘ Multi-Stream’ Media Power <ul><li>The AD|MAX Merchant Marketing Campaign combines the best elem-ents of proven targeted merchant marketing solutions </li></ul><ul><li>  </li></ul><ul><li>Direct Mail to 1000s of local and new residents - </li></ul><ul><li>Internet impressions exceeding 10 million ‘hits’ per month - </li></ul><ul><li>Thousands of local cable TV impressions & ads beamed into 200 thousand local TV households - </li></ul><ul><li>  </li></ul>
  14. 15. 8 The BEST RULE ! Eight Rules of SMART Community Advertising and Marketing -   B  arter - use BARTER for a portion of your advertising/marketing budget!   E  ffective - use EFFECTIVE PROVEN modes of marketing media   S  ales - generating new business SALES for local merchants is always the goal   T  alent - use only the best media and marketing TALENT to obtain consistent results.               R  epetition - always seek REPITITION of multiple media paths Tv - Internet - Direct Mail   U  nique - UNIQUE combined affordable pricing   L  ocal - over 85% of the new business traffic generated is LOCAL   E  xclusive  - you  will hold an EXCLUSIVE positioning over other similar businesses THE BEST RULE OF ALL ? CHOOSE AD|MAX - BEST MEDIA, BEST RESULTS, THE BEST RULE!
  15. 16. Proof & Invoice <ul><li>AD|MAX Delivers: </li></ul><ul><li>Complete Art </li></ul><ul><li>Pro Graphics </li></ul><ul><li>Digital Production </li></ul><ul><li>Camera Ready </li></ul><ul><li>Voice Over </li></ul><ul><li>Type Setting </li></ul><ul><li>Layout and Design </li></ul><ul><li>Full Color Proofs to -Web Portals,Mailings and TV </li></ul>
  16. 17. YES! Would you not agree … … that a merchant marketing campaign which assures you of hundreds of thousands of visual impressions in your market would be an ideal opportunity? YES! Now, what if 100% of your advertising-marketing dollars were assured of coming back in the form of new customers? YES! The AD|MAX Merchant Marketing Campaign ASSURES YOU of this and more! <ul><li>And the method was affordable? YES ! </li></ul>