The Hitchhikers guide to the social media galaxy

#admbeThe Hitchhiker’s guideto the social media galaxyMic Adam, Vanguard LeadershipFrank De Graeve, Quadrant Communications

Setting the scene #admbehttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=youtu.be

#admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A

Why use Social Media? #admbe Social media add a whole new way of communicating with your… … customers … prospects … partners … government … community1. Why use social media?

#admbe ?1. Why use social media?

#admbe1. Why use social media?

Why use Social Media? #admbe Social media add a human touch  simple, direct tone in blogs  real life experiences  photos & videos  …1. Why use social media?

1. Why use social media?

Why use Social Media? #admbe Social media create conversations  Comments on blogs  Discussions on Facebook, LinkedIn & Twitter  valuable feedback  start of relations1. Why use social media?

Why use Social Media? #admbe Social media add authenticity  Not just the corporate messaging  Input from experts in the field  People notice1. Why use social media?

#admbe1. Why use social media?

Why use Social Media? #admbe Social media create ambassadors  The search for good content  Increase your reach  Increase your impact1. Why use social media?

Why use Social Media? #admbe Social media enhance your visibility  A blog does wonders for your SEO  LinkedIn lets you show (off) your expertise  Don’t forget YouTube (search engine #2)1. Why use social media?

Summary: #admbe Social media add a human touch Social media create conversations Social media add authenticity Social media create ambassadors Social media enhance your visibility

How Social Media is thought to plug into a business #admbe My Marketing could use some of that social media!2. Strategy and organization

How Social Media actually plugs into a business #admbe Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy Marketing Corporate Communications Sales Customer Support Consumer Insights Thought Leadership Business Measurement Event Management Search/SEO Customer Retention Mobility2. Strategy and organization Fund-Raising

Social Media Strategy Blocks #admbe Beth Kanter -20102. Strategy and organization

Social Media Tactics &Tools #admbe Beth Kanter -20102. Strategy and organization

Social Media implementation process #admbe Awareness Social Media Inventory Training Monitoring Building Policy Goals, Object Teams Project: Ambassadors ives, strategy define – roll-out2. Strategy and organization

Critical questions to answer #admbe  Policy or Guidelines?  Why do you need a policy?  Who makes the policy?  Perspectives of the policy?  How do you make a policy?  What needs to be in the policy?  How do you implement a policy?3. Social Media Policies

Great examples & distribution #admbe means http://youtu.be/Ws3Bd3QINsk http://youtu.be/_xm06FB0Rao3. Social Media Policies

How does it work? #admbe 1. Blogs 2. Photo & video (Flickr, Youtube) 3. Slideshare 4. Wikipedia, Scribd, Storify 5. LinkedIn 6. Facebook 7. Twitter 8. Foursquare4. How does it work?

#admbe Social Media Platform #1 Blogs4. How does it work?

Why use it for your business? #admbe  Spread information regularly, as detailed as you like, linking to other sources  Claim a topic  Low threshold, human tone  Reveal unknown aspects of your organisation  Get feedback  Build relationships with other bloggers4. How does it work?

How to get started? #admbe  Start a blog on Wordpress.com, Blogger.com, etc.4. How does it work?

How to get started? #admbe • XXX4. How does it work?

How to get started? #admbe 1. Create list of topics 2. Write 2- 3 articles before publishing #1 3. Create a blog on Wordpress.com, Blogger.com, etc. 4. Put it on & in the agenda – define a frequency 5. Assemble a blog team 6. Join the blogger community 7. Promote your blog4. How does it work?

Example #admbe Vision4. How does it work?

Example #admbe Human touch4. How does it work?

Example #admbe Expertise4. How does it work?

#admbe Social Media Platform #2 Photo & Video4. How does it work?

Why use it for your business? #admbe  “Rich” communication, appealing to all senses  Incite emotion  Incite curiosity  Excitement  Proof (“showing” is better than “telling”)4. How does it work?

#admbe  Testimonial video (eventueel flv)  Will it Blend video (iPad?)4. How does it work? http://www.youtube.com/user/QuadrantCommTV#p/u/34/k2Je9h__7B0

#admbe  Testimonial video (eventueel flv)  Will it Blend video (iPad?)4. How does it work? http://www.youtube.com/user/Blendtec#p/u/10/USiaeXzYkOE

How to get started? #admbe Flickr Youtube 1. Search 1. Embed your (or other)  Advanced Search videos  Creative Commons 1. Create a channel 2. Create and account & (and customize it) share images (visual communications)4. How does it work?

Example #admbe4. How does it work?

#admbe Social Media Platform #3 Slideshare4. How does it work?

Why use it for your business? #admbe  Explain complicated matters, step by step  Build a statement, argument by argument  Multiply the audience of your presentation  Increasingly popular among researchers, students, journalists, …4. How does it work?

How to get started? #admbe 1. Create an account 2. Upload your material 3. Fill in the tags & keywords carefully 4. Make it available for downloading (in pdf) 5. Embed on your blog 6. Promote via Twitter, Facebook, LinkedIn, etc.4. How does it work?

#admbe Social Media Platform #4 Wikipedia, Scribd, Storify4. How does it work?

Why use it for your business? #admbe  Document your vision  Protect your intellectual property  Easy to refer to via Twitter, Facebook, etc.4. How does it work?

Why use it for your business? #admbe  Research tool #14. How does it work?

#admbe4. How does it work?

Why use it for your business? #admbe  Research tool #1  Popular among students a journalists  “Official” truth about you / your organisation4. How does it work?

Why use it for your business? #admbe  Time for some curation…  Collect info on your organisation or activities from different social media sources (Twitter, Flickr, Youtube, blogs, …)  One compelling multimedia story on your events, projects, trips, etc.4. How does it work?

How to get started? #admbe 1. Create an account 2. Upload your material 3. Fill in the tags & keywords carefully 4. Make it available for downloading (in pdf) 5. Embed on your blog 6. Promote via Twitter, Facebook, LinkedIn, etc.4. How does it work?

How to get started? #admbe 1. Create an account 2. Search for entries on your company, products, CEO, projects, etc. & edit them if necessary 3. If you find nothing, write them 4. Provide (objective!) sources 5. Support Wikipedia4. How does it work?

How to get started? #admbe 1. Go to Storify.com and click on “Create story” 2. Fill in the title 3. Find sources 4. Publish 5. Embed 6. Promote4. How does it work?

Examples #admbe • XXX4. How does it work?

#admbe Social Media Platform #5 Business Networking4. How does it work?

Why use it for your business? #admbe Personal Groups Companies  Networking  Community building  Present company  Profiling  Conversations  Present products  Lead Generation  Sharing content  Status update for  Becoming an  Branding followers Expert  Building  See staff changes  Job search relationships  Employer  Create influence branding4. How does it work?

How to get started? #admbe Groups Company 1. Create a Group 1. Create company profile 2. Setting up group 2. Enter company details 3. Inviting people 3. Add products & Services 4. Regular postings 4. Create landing page for products & services 5. Promoting group and posts 5. Inform employees to follow 6. Moderate and Manage profile Note: follow your clients - peers4. How does it work?

Example: ADM group #admbe4. How does it work?

Other business Uses #admbe4. How does it work?

Answers #admbe4. How does it work?

Events #admbe4. How does it work?

#admbe Social Media Platform #6 Personal/Business Networking4. How does it work?

Why use for your business? #admbe  870 million users (4.5M in Belgium)  B2B, B2C and B2B2C  Reach out and interact with fans, clients, employees, etc. to create communities  Promote company, products, events, etc.  Employer branding and recruitment  Search engines4. How does it work?

How to use it for your business?#admbe 1. Create a personal account 2. Create a page (3 steps) 3. Create a group (1 step) 4. Regular posts 1. Status updates 2. Video/Photo 5. Add events 6. Monitor and moderate4. How does it work?

Example: Sales and Service #admbe4. How does it work?

Example: Educational #admbe4. How does it work?

#admbe Social Media Platform #7 Microblogging4. How does it work?

#admbe4. How does it work?

Twitter Speak #admbe  Tweet (Read: email to the whole world)  Direct Message(Read: email to one person)  Retweet (Read: Forward)  Mention (@twittername – Read: CC)  Hashtag (#tag – Read: Search & sort)  Special hashtags:  #FF (Read: Recommendation)  #durftevragen & #daretoask  ...  Lists4. How does it work?

Why use for your business? #admbe  Connect with clients  Give-  Branding aways, coupons, etc.  Customer feedback  Viral  Marketing  Following the competition  News  Increase sales  Influence people  Brand loyalty  Drive traffic to website  Get ideas  Customer support4. How does it work?

How to get started? #admbe 1. Create an account (Personal or professionally) 2. Complete profile and layout 3. Send out your first tweet 4. Follow people (influencers, lists, clients) 5. Create your perfect tweet 6. Promote your Twitter handle 7. Offer content through tweets and retweets4. How does it work?

Example - #durftevragen #admbe4. How does it work?

#admbe Social Media Platform #8 Location based Software4. How does it work?

Why use for your business? #admbe  Put your business on the map  Drive traffic to your location  “Checkin” offers indirect promotion  Get recommendations  Offer promotions  Find other people in the area4. How does it work?

How to get started? #admbe 1. Create an account 2. Claim your location 3. Create a special 4. Promote your specials4. How does it work?

In the real world... #admbe5. Monitoring

What should you be listening for? #admbe  Complaints  Compliments  Questions  Leads and Inquiries  Opportunity Conversation5. Monitoring

Types of social media monitoring #admbe  Own accounts  Business and brand monitoring  Market monitoring  Personal monitoring  Type of services  Free  Freemium  Payable5. Monitoring

Social Media Monitoring Tools#admbe5. Monitoring

Social media tools to use #admbe5. Monitoring

A final word of warning! Watch your behaviour.... #admbehttp://www.youtube.com/watch?v=aDycZH0CA4I&feature=youtu.be

+32 3 543 73 23info@adm.be@admteam (#admbe)ADM: Where business and ICT meetwww.youtube.com/user/ADMVideoChannelwww.slideshare.net/ADM-Slidesharewww.adm.be

The Hitchhikers guide to the social media galaxy

by ADM on Dec 13, 2011

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The Hitchhikers guide to the social media galaxy — Presentation Transcript