Virginia Government Communicators Conference 5 17-11
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Virginia Government Communicators Conference 5 17-11

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    Virginia Government Communicators Conference 5 17-11 Virginia Government Communicators Conference 5 17-11 Presentation Transcript

    • Raising The BarnVirginia Government Communicators Spring Conference
      Tracy Viselli, Community Manager
      tracy.viselli@actionalexandria.org
      @ACTionAlexVA | http://facebook.com/ACTionAlexandria
    • It used to be simple
    • Barnraising formula
    • Communities are more complex
    • Barnraising is still the solution
    • Why ACTion Alexandria?
      • Alexandria was faced with increasing community needs and fewer resources.
      • Community members, nonprofit leaders, and city agencies embarked upon year-long assessment of possible solutions.
      • Could technology help fill the needs-resources gaps?
    • Yes
    • Communities moving online
      22% of all adults receive alerts about local issues.
      20% of all adults used digital tools to talk to their neighbors about community issues.
      Nearly in 1 in 10 social network users joined an online group focused on community issues in the past year
      Pew Internet: http://www.pewinternet.org/Reports/2010/Neighbors-Online.aspx
    • Technology-aided barnraising
      ACTion Alexandria brings together neighbors and organizations to exchange ideas, coordinate efforts, and solve problems in our community.
    • ACTion Alexandria goals
      • Increase the level of civic engagement and philanthropy in Alexandria.
      • Create an online community that inspires offline action.
      • Engage residents and organizations in problem solving.
      • Improve the quality of life for our most vulnerable residents.
      • Create a clearinghouse of opportunities to help.
      • Create an open source platform and model that other communities can easily and affordably adapt.
    • Partners
      Community
    • How it works
      Urgent Community Needs
      Featured ACTions
      Take an action
      Start an action
      Sponsor an action
      Community Challenges
      Solve a challenge
      Suggest a challenge
      Sponsor a challenge
    • How it works - Citizens
      Creating Opportunity
      Take an action
      Start an action
      Solve a challenge
      Suggest a challenge
      Post events
      Submit content
      Support local organizations
    • How it works - Organizations
      Creating Infrastructure
      Start an action
      Sponsor a challenge
      Post events
      Submit content
      Gain supporters
    • Results since launch
      343 registered members
      6 featured actions, 12 community actions
      129 individual actions taken*
      47 organization pages
      3 community sponsors
      3 contributing community bloggers
      *This count is much smaller than the number of people who have actually completed an action launched by ACTion Alexandria
    • Results since launch (2)
      Actions
      Carpenter’s Shelter $1495 raised ($500)
      ALIVE! 712 items/706 people (700 items)
      Community Lodgings 2,500 diapers (640)
      ANHSI’s Pediatric Clinic 320 single servings Pedialyte (160)
      Friends of Guest House$1,000 raised ($500)
      *20-30% new donors
      Challenges
      901 votes in Quality of Life Indicators Challenge
    • Spring2ACTionACTion’s biggest action yet
      3 day online giving event
      Local giving for local orgs
      Engaging fundraising platform using game theory
      1,265Donors Participating + $76,323 in Online Donations + $27,833 in Matching Grants
      = $104,156Total Raised!
    • Sign up at ACTionAlexandria.org