Virginia Government Communicators Conference 5 17-11Presentation Transcript
Raising The BarnVirginia Government Communicators Spring Conference Tracy Viselli, Community Manager firstname.lastname@example.org @ACTionAlexVA | http://facebook.com/ACTionAlexandria
It used to be simple
Communities are more complex
Barnraising is still the solution
Why ACTion Alexandria?
Alexandria was faced with increasing community needs and fewer resources.
Community members, nonprofit leaders, and city agencies embarked upon year-long assessment of possible solutions.
Could technology help fill the needs-resources gaps?
Communities moving online 22% of all adults receive alerts about local issues. 20% of all adults used digital tools to talk to their neighbors about community issues. Nearly in 1 in 10 social network users joined an online group focused on community issues in the past year Pew Internet: http://www.pewinternet.org/Reports/2010/Neighbors-Online.aspx
Technology-aided barnraising ACTion Alexandria brings together neighbors and organizations to exchange ideas, coordinate efforts, and solve problems in our community.
ACTion Alexandria goals
Increase the level of civic engagement and philanthropy in Alexandria.
Create an online community that inspires offline action.
Engage residents and organizations in problem solving.
Improve the quality of life for our most vulnerable residents.
Create a clearinghouse of opportunities to help.
Create an open source platform and model that other communities can easily and affordably adapt.
How it works Urgent Community Needs Featured ACTions Take an action Start an action Sponsor an action Community Challenges Solve a challenge Suggest a challenge Sponsor a challenge
How it works - Citizens Creating Opportunity Take an action Start an action Solve a challenge Suggest a challenge Post events Submit content Support local organizations
How it works - Organizations Creating Infrastructure Start an action Sponsor a challenge Post events Submit content Gain supporters
Results since launch 343 registered members 6 featured actions, 12 community actions 129 individual actions taken* 47 organization pages 3 community sponsors 3 contributing community bloggers *This count is much smaller than the number of people who have actually completed an action launched by ACTion Alexandria
Results since launch (2) Actions Carpenter’s Shelter $1495 raised ($500) ALIVE! 712 items/706 people (700 items) Community Lodgings 2,500 diapers (640) ANHSI’s Pediatric Clinic 320 single servings Pedialyte (160) Friends of Guest House$1,000 raised ($500) *20-30% new donors Challenges 901 votes in Quality of Life Indicators Challenge
Spring2ACTionACTion’s biggest action yet 3 day online giving event Local giving for local orgs Engaging fundraising platform using game theory 1,265Donors Participating + $76,323 in Online Donations + $27,833 in Matching Grants = $104,156Total Raised!