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Analytics Control Technology

Accurate
forecasts enable
optimal decisions.
Take Action!
Don’t take unnecessary risks.
Don’t let a complex environment adversely affect your
decision making.

Before! Predictive Analytics:
advanced multi-paradigm
forecasting platform takes the
guess work out of your decision
making.

Informed, intelligent
decisions built on
optimal forecasting.
Specialists in innovative projects.
Why taking risks? Stand out. Contact us for a quick start with your data!
www.act-OperationsResearch.com
Before! Predictive
Analytics - Overview

Breadth of
functionalities

If you are ready for inventory or procurement optimization,
store level replenishment, or marketing predictive analysis,
Before! enables optimal management with accurate forecasts.

Before! Forecasting automatically picks the best
forecasting models for you and estimates the
necessary parameters. When you look at the
outputs, you can easily understand how the right
decisions positively affect your business.

Before! Predictive Analytics includes two modules:
1.	 Before! Forecasting provides demand forecasts at a
store and SKU level while weighing in influencing variables
including price level, weather conditions, holiday seasons
and special days.

2.	 Before! Promo Forecasting provides what-if demand
forecasts weighing in promotional vehicles including price
reduction or advertising.

Before! Forecasting
Are your planning and operational projections being threatened
by multiple events (e.g., holidays), many variables (e.g., meteo),
cross effects (cannibalization and halo), and very large data sets?
Before! Forecasting is deployed as an engine or as on-premise/
Web-service application; it spots accurate sales trends while
giving you the how’s and why’s of the expected process
outcomes.

Before! Promo Forecasting
Whether you are a CPG manufacturing company highly
investing in trade promotion for hundreds of products, a very-well
positioned retailer in high-traffic areas with moderate promotional
needs or a traditional store generating traffic with a considerable
spend on advertising and promotion for thousands of items,
Before! Promo Forecasting helps to select the best categories
and items to promote while providing you with a near accurate
prediction for the outcome of promotional discounts.
Before! Promo Forecasting helps you both targeting increase
in gross margin impact and in sales uplift per product category
and brand while understanding cross-product effects such as
cannibalization or the opposite halo.

Before! Forecasting:
•	 make your own scenarios with cutting-edge
what-if functionalities.
•	 explore and test how your actions fit with your
decisions.
•	 stay cool with your customers, just set the
service level you wish to reach and keep their
retention high!
Before! Forecasting comes with warning and
alert functionalities to keep you posted when
inconvenient outliers or ‘dirty’ data are out there
to make troubles at the forecast outputs.
Before! Promo Forecasting
•	 See the cannibalization or halo effects.
•	 Interact with the application on a day to day
basis.
•	 Evaluate different dynamic promotion
scenarios.
•	 “What-if“ promotional forecasts and
optimization scenarios.
•	 Determine possible scenarios for margin
improvement.
•	 Use the analytics for deeper sales analysis
(multi-selling, up-selling, cross-selling,
cannibalization, vendor and private label
performance, and gross margin).
•	 Test profit uplift by applying different
discounts to n-week promotional periods.
•	 Spot the right cross-category promotional
mix to hit sales targets.
•	 Decide when and if launching promotions.
Business Benefits
Increase margin opportunities by:
•	 Sensing items demand and applying the right prices
•	 Understanding cross-effects and cannibalization.
•	 Limiting out-of-stocks
•	 Deploying your resources at best (e.g., workforce)
Enhance business control by:
•	
•	
•	
•	

Reducing risks
Drawing on cost-and-revenue what-if analysis.
Monitoring KPIs including statistical measures of forecast accuracy.
Measuring results and promotion effectiveness.

Enhance service level by:
•	 Complying with stores’ requirements

Core features
Before! Forecasting
Beat chaos and volatility! A set of cutting-edge
math features will beat the noisiest historical events.
Before! Forecasting models automatically update
to stay in step with your business processes track
record. The combination of state-of-art algorithms,
early sales data approach, a robust task scheduling
engine and auto-tracking metrics are among the core
features that make ACT-OR Before! Forecasting
platform unique and powerful.
Plus the ability to execute fast and intelligently makes
Before! Forecasting as a very powerful computational
tool.
Before! Promo Forecasting
Whether you are mulling over the next promotional
mix and wonder if your customers will buy more of
your items, Before! Promo Forecasting’s demand
forecasts empower you with promotional outcome
understanding.
Before! Promo Forecasting built-in analytics are
capable to weigh in additional effects influencing
the promotional outcomes (e.g., in-store promotion
displays, loyalty initiatives) spotting the underlying
correlations and factors that influence the demand
patterns. Automated, self-learning algorithms combine
powerful predictive promotion simulation models
while generating the most accurate forecasts.
Before! Promo Forecasting enables historical
promotion analysis and offers deeper insight on
what influence customers’ buying decisions.

Vertical markets
•	 Retail Food, Fashion
(e.g., store’ replenishment,
Tier 1/2/3 retailers, large grocery chains)
•	 Manufacturing
(e.g., work-flow planning and scheduling,
commodities’ procurement, large consumer
good manufacturers)
•	 Transportation and logistics
(e.g., fleet dimensioning, staffing)
•	 Energy and Utilities
(e.g., complex billing definition)
•	 Facilities, plants
•	 Car Rental
(e.g., fleet investment, service point
dimensioning).
Technology and integration
A Java-pure application designed and implemented with a SOA approach, Before! Predictive Analytics draws on
parallel computing of multiprocessor architectures with 64-bit technology. Before! Predictive Analytics’s architecture
allows its use as forecasting library within other applications. The library can also be set as a Web service and
integrated into popular application servers such as: JBOSS, Apache Tomcat and WebSphere.
Database: ORACLE, MySQL, SQL Server, DB2. Integrate with ERP systems. Operating systems: Windows, Linux and IBM.
With its versatile technology and modular architectural approach, Before! Predictive Analytics integrates well with
software construction components and applications and its scalability is fairly simple: 1. ability to integrate with more
applications and planning tools; 2. ability to integrate with data-warehouse platforms; 3. scalability to large data sets (e.g.
millions SKUs) and events; 4. SOA integration support; 5. easily access to multiple sources of data.
Build your own customized solution with our suggested components:
1.	 OPT Shipping: advanced multilevel distribution planning and replenishment engine
2.	 Arena: the most used simulation tool to mimicking your system behaviour and its components’ interaction.
3.	 Simio: the newest simulation tool to clone and analyze the real-world operations and their dynamics.

ACT Operations Research and its reputable partners
are able to help you analyze your needs. We develop
the right solutions for you and can assist your staff with
full-day training.

ACT Operations
Research areas
of application:
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	
•	

Simulation, Optimization, Forecasting and
Process Control techniques
Algorithms and models
Demand forecasting
Revenue optimization
Engineering and decisions sciences
background
Advanced planning and scheduling tools
Risk optimization
Warehouse optimization
Transportation management and fleet
optimization
Industrial production optimization
Network optimization (plant, warehouse,
points of sale, resources)
Supply chain optimization.

FAQ
Q: My team is suggesting to looking for an advanced
forecasting tool to manage our complex environment
which has 235 stores and about 17,000 SKUs. Can
Before! Forecasting help with the SKU-level forecasts?
- Manager from a leading European food retailer
A: Yes, it can. Before! Forecasting works well with big data!
Let’s pick and test together the right reliable series first.
Before! Forecasting will do the rest. It knows which proper
modeling paradigm to apply in your case. Before!
Forecasting has been designed to do that automatically.
Q: As with the fashion sector, in our situation we keep
the assortment in the shelves for a limited timespan.
How does Before! Forecasting come up with this?
- Manager from a leading European retailer
A: Before! Forecasting makes the most from your information and delivers data processing and predictive outcomes
including the “early sales” data framework. However, the
right attitude and approach to decision making are as crucial
as the technology itself!
Q: We need to make strategic decisions and wondering
if Before! Forecasting serves as a demand planning tool.
- Vice President from a leading US Logistics company
A: Yes it does. It takes more predictive steps. It mostly
depends on the nature of your business and processes.
We’ve been experiencing a different level of complexity in
different verticals: manufacturing, logistics, sales (see also
OPT Shipping, OPT Vessel and Value Stream Manager).

OR
Analytics Control Technology

www.act-OperationsResearch.com

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BEFORE! Predictive Analytics

  • 1. OR Analytics Control Technology Accurate forecasts enable optimal decisions. Take Action! Don’t take unnecessary risks. Don’t let a complex environment adversely affect your decision making. Before! Predictive Analytics: advanced multi-paradigm forecasting platform takes the guess work out of your decision making. Informed, intelligent decisions built on optimal forecasting. Specialists in innovative projects. Why taking risks? Stand out. Contact us for a quick start with your data! www.act-OperationsResearch.com
  • 2. Before! Predictive Analytics - Overview Breadth of functionalities If you are ready for inventory or procurement optimization, store level replenishment, or marketing predictive analysis, Before! enables optimal management with accurate forecasts. Before! Forecasting automatically picks the best forecasting models for you and estimates the necessary parameters. When you look at the outputs, you can easily understand how the right decisions positively affect your business. Before! Predictive Analytics includes two modules: 1. Before! Forecasting provides demand forecasts at a store and SKU level while weighing in influencing variables including price level, weather conditions, holiday seasons and special days. 2. Before! Promo Forecasting provides what-if demand forecasts weighing in promotional vehicles including price reduction or advertising. Before! Forecasting Are your planning and operational projections being threatened by multiple events (e.g., holidays), many variables (e.g., meteo), cross effects (cannibalization and halo), and very large data sets? Before! Forecasting is deployed as an engine or as on-premise/ Web-service application; it spots accurate sales trends while giving you the how’s and why’s of the expected process outcomes. Before! Promo Forecasting Whether you are a CPG manufacturing company highly investing in trade promotion for hundreds of products, a very-well positioned retailer in high-traffic areas with moderate promotional needs or a traditional store generating traffic with a considerable spend on advertising and promotion for thousands of items, Before! Promo Forecasting helps to select the best categories and items to promote while providing you with a near accurate prediction for the outcome of promotional discounts. Before! Promo Forecasting helps you both targeting increase in gross margin impact and in sales uplift per product category and brand while understanding cross-product effects such as cannibalization or the opposite halo. Before! Forecasting: • make your own scenarios with cutting-edge what-if functionalities. • explore and test how your actions fit with your decisions. • stay cool with your customers, just set the service level you wish to reach and keep their retention high! Before! Forecasting comes with warning and alert functionalities to keep you posted when inconvenient outliers or ‘dirty’ data are out there to make troubles at the forecast outputs. Before! Promo Forecasting • See the cannibalization or halo effects. • Interact with the application on a day to day basis. • Evaluate different dynamic promotion scenarios. • “What-if“ promotional forecasts and optimization scenarios. • Determine possible scenarios for margin improvement. • Use the analytics for deeper sales analysis (multi-selling, up-selling, cross-selling, cannibalization, vendor and private label performance, and gross margin). • Test profit uplift by applying different discounts to n-week promotional periods. • Spot the right cross-category promotional mix to hit sales targets. • Decide when and if launching promotions.
  • 3. Business Benefits Increase margin opportunities by: • Sensing items demand and applying the right prices • Understanding cross-effects and cannibalization. • Limiting out-of-stocks • Deploying your resources at best (e.g., workforce) Enhance business control by: • • • • Reducing risks Drawing on cost-and-revenue what-if analysis. Monitoring KPIs including statistical measures of forecast accuracy. Measuring results and promotion effectiveness. Enhance service level by: • Complying with stores’ requirements Core features Before! Forecasting Beat chaos and volatility! A set of cutting-edge math features will beat the noisiest historical events. Before! Forecasting models automatically update to stay in step with your business processes track record. The combination of state-of-art algorithms, early sales data approach, a robust task scheduling engine and auto-tracking metrics are among the core features that make ACT-OR Before! Forecasting platform unique and powerful. Plus the ability to execute fast and intelligently makes Before! Forecasting as a very powerful computational tool. Before! Promo Forecasting Whether you are mulling over the next promotional mix and wonder if your customers will buy more of your items, Before! Promo Forecasting’s demand forecasts empower you with promotional outcome understanding. Before! Promo Forecasting built-in analytics are capable to weigh in additional effects influencing the promotional outcomes (e.g., in-store promotion displays, loyalty initiatives) spotting the underlying correlations and factors that influence the demand patterns. Automated, self-learning algorithms combine powerful predictive promotion simulation models while generating the most accurate forecasts. Before! Promo Forecasting enables historical promotion analysis and offers deeper insight on what influence customers’ buying decisions. Vertical markets • Retail Food, Fashion (e.g., store’ replenishment, Tier 1/2/3 retailers, large grocery chains) • Manufacturing (e.g., work-flow planning and scheduling, commodities’ procurement, large consumer good manufacturers) • Transportation and logistics (e.g., fleet dimensioning, staffing) • Energy and Utilities (e.g., complex billing definition) • Facilities, plants • Car Rental (e.g., fleet investment, service point dimensioning).
  • 4. Technology and integration A Java-pure application designed and implemented with a SOA approach, Before! Predictive Analytics draws on parallel computing of multiprocessor architectures with 64-bit technology. Before! Predictive Analytics’s architecture allows its use as forecasting library within other applications. The library can also be set as a Web service and integrated into popular application servers such as: JBOSS, Apache Tomcat and WebSphere. Database: ORACLE, MySQL, SQL Server, DB2. Integrate with ERP systems. Operating systems: Windows, Linux and IBM. With its versatile technology and modular architectural approach, Before! Predictive Analytics integrates well with software construction components and applications and its scalability is fairly simple: 1. ability to integrate with more applications and planning tools; 2. ability to integrate with data-warehouse platforms; 3. scalability to large data sets (e.g. millions SKUs) and events; 4. SOA integration support; 5. easily access to multiple sources of data. Build your own customized solution with our suggested components: 1. OPT Shipping: advanced multilevel distribution planning and replenishment engine 2. Arena: the most used simulation tool to mimicking your system behaviour and its components’ interaction. 3. Simio: the newest simulation tool to clone and analyze the real-world operations and their dynamics. ACT Operations Research and its reputable partners are able to help you analyze your needs. We develop the right solutions for you and can assist your staff with full-day training. ACT Operations Research areas of application: • • • • • • • • • • • • Simulation, Optimization, Forecasting and Process Control techniques Algorithms and models Demand forecasting Revenue optimization Engineering and decisions sciences background Advanced planning and scheduling tools Risk optimization Warehouse optimization Transportation management and fleet optimization Industrial production optimization Network optimization (plant, warehouse, points of sale, resources) Supply chain optimization. FAQ Q: My team is suggesting to looking for an advanced forecasting tool to manage our complex environment which has 235 stores and about 17,000 SKUs. Can Before! Forecasting help with the SKU-level forecasts? - Manager from a leading European food retailer A: Yes, it can. Before! Forecasting works well with big data! Let’s pick and test together the right reliable series first. Before! Forecasting will do the rest. It knows which proper modeling paradigm to apply in your case. Before! Forecasting has been designed to do that automatically. Q: As with the fashion sector, in our situation we keep the assortment in the shelves for a limited timespan. How does Before! Forecasting come up with this? - Manager from a leading European retailer A: Before! Forecasting makes the most from your information and delivers data processing and predictive outcomes including the “early sales” data framework. However, the right attitude and approach to decision making are as crucial as the technology itself! Q: We need to make strategic decisions and wondering if Before! Forecasting serves as a demand planning tool. - Vice President from a leading US Logistics company A: Yes it does. It takes more predictive steps. It mostly depends on the nature of your business and processes. We’ve been experiencing a different level of complexity in different verticals: manufacturing, logistics, sales (see also OPT Shipping, OPT Vessel and Value Stream Manager). OR Analytics Control Technology www.act-OperationsResearch.com