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Research in internet_lecture_1

Research in internet_lecture_1






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    Research in internet_lecture_1 Research in internet_lecture_1 Presentation Transcript

    • Research in Internet Lecture 1 by Sergey Panarin, HSE spanarin@hse.ru
    • Intro Course outline Introduction Definition of researchClassification
    • What is a problem? To make decisions we need information Information comes from data found and processed during research
    • Course oultine 9 Lectures 9 Seminars (research paper for specific project) 4 Team workshops (team-work research) Excursion
    • Perspective Project manager Startuper
    • GoalTo conduct a researchthat could be used (and published)
    • Lectures1. Lecture 1 Research basics Lecture 2 Research of Internet audience: Russia Lecture 3 Research of Internet audience: World Lecture 4 Marketing research in Internet: market research Lecture 5 Marketing research in Internet: ads campains monitoring & optimization Lecture 6 Site research: web-analytics & Google Analytics Lecture 7 Site research: competitors & usability & eCommerce Lecture 8 Social media research: overview & inner instruments Lecture 9 Social media research: metrics & outer instruments
    • Research topics Top Russian Internet startups Top Russian Internet companies Young entrepreneurs by schools (Russia, USA, UK) Brands in social media Social games market
    • Research topics Mobile applications market (by segments: games, business) Mobile applications market (by devices: iPhone, iPad) SaaS services (Russia, USA, UK) Entrepreneurial communities (Russia, USA, UK) Industries in Internet (retail, media, software, consulting)
    • Definition of researchResearch – the systematic investigation into and study ofmaterials and sources in order to establish facts andreach [Oxford Dictionary]
    • Object and subjectObject – what is being investigated?Subject – what aspect of the object is beinginvestigated?
    • Research process1. Define the question2. Gather information and resources (observe)3. Form hypothesis4. Perform experiment and collect data5. Analyze data6. Interpret data and draw conclusions that serve as a starting point for new hypothesis7. Publish results8. Retest
    • Classification of research in Internet Research of Internet audience Marketing research in Internet Site research Social media research
    • Research methods types Experimental (vary some variables and measure output) Opinion based (questionnaires) Observational (case-studies)
    • Examples Global Market Information Database (GMID) – Internet users by country Datamonitor Marketline – companies profiles CrunchBase.com – startups, fundings and deals
    • Questions?spanarin@hse.ru