ACTIVE møder VIBE

Knowledge Education Innovation Society Business 1Thursday, June 16, 2011 1

Nr. 1: Moors law 2Thursday, June 16, 2011 2

3Thursday, June 16, 2011 3

Nr. 2: The World Wide Web 4Thursday, June 16, 2011 4

Followers: 883.742 Listed: 12.983 Likes: 36.305 11Thursday, June 16, 2011 11

Behov for Innovation og udvikling ? Ex. dansk (og europæisk) journalistikThursday, June 16, 2011 12

2008 Live tracking 13Thursday, June 16, 2011 13

Education 14Thursday, June 16, 2011 14

Race Committee Race Management TV grafik-produktion GPS Arena produktion Internet Web Cast GSM/GPRS TracTrac server 16Thursday, June 16, 2011 16

28.500 tracking’s, 16 min. per tracking = 10 months tracking. Aprox. 5000 unique users = 5,7 tracking’s per user = aprox. 90 minutes per user. TracTrac: Engaged in Volvo Ocean Race -> Leading global provider of live tracking Aarhus School of business: 350 signed up for the survey. Paper accepted: European Marketing Academy Conference (EMAC) Sailing Aarhus: Better and exciting coverage for the event -> better brand. 18Thursday, June 16, 2011 18

Knowledge Education 21Thursday, June 16, 2011 21

Overview in 3D 24Thursday, June 16, 2011 24

Where are we now? 25Thursday, June 16, 2011 25

Sportcasting 2.0 Sportcasting 2.0: A combination of the words “sport”, “broadcasting” and “Web 2.0” – meaning broadcasting of sports in a Web 2.0 context. 26Thursday, June 16, 2011 26

Long Tail Sports Exposure The Long Tail Pre-internet Post-internet Sports & Sporting Events 27Thursday, June 16, 2011 27

viewable understandable sharable 28Thursday, June 16, 2011 28

Behov for Innovation og udvikling Ex. dansk (og europæisk) journalistikThursday, June 16, 2011 29

Behov for Innovation og udvikling Eventbaseret Innovation: “mediator”? Ex. dansk (og europæisk) journalistikThursday, June 16, 2011 29

+ + + = #U21aarhus! Vi har behov for digThursday, June 16, 2011 30

Mål: l skabe et live-pulserende og involverende anderledes medietilbud som supplement til de traditionelle mediers dækning af UEFA U21-turneringen.Thursday, June 16, 2011 31

• Første i Danmark/Europa. • 100 frivillige og 20 journalister. • ACTIVE, DMJX/Update TV2 og Stiften.Thursday, June 16, 2011 32

Thursday, June 16, 2011 33

www.u21live.com Samlende livestreaming-udsendelse Bambuser + podcast (via blip.tv) Kuratering TV2.dk Storify, Scoop.it Stiften.dk Mobiljournalister og stringers Twitter, Yfrog/ﬂickr og blip.tv (Youtube)Thursday, June 16, 2011 34

• Du er med i et innovationsprojekt. • Dit indhold kan nå til tops. • Få din egen “dagbog” fra U21 EM. • Du deltager i lodtræknig om en iPad.Thursday, June 16, 2011 35

1 2 3 4Thursday, June 16, 2011 36

Forløb Event-år 1 Event-år 2 Event-år x WP 1 WP 2 WP 3 WP 4 WP 5 WP 6 WP 7 WP 8 WP 9 mål 1: mål 2: mål 3:Thursday, June 16, 2011 45

Event-år 1 event 1 event 2 event 3 Tema X Tema Y Tema Z WP 1 WP 2 WP 3 Delmål 1 Delmål 2 Delmål 3Thursday, June 16, 2011 46

Event1 event 1 Tema X WS 1 WS 2 WS 3 WS4 WS 5 WS 1 Kortlægning Test 1 Test 2 Kortlægning Udvikling Evaluering Implementering Organisation Sikkerhed WP 1 Delmål 1Thursday, June 16, 2011 47

Event1 event 1 Tema X WS 1 WS 2 WS 3 WS4 WS 5 WS 1 Behovsanalyse, Fieldtests og Fieldtests og feedback, Kortlægning målafklaring og feedback. generalprøve forventnings- afstemning. Organisation. Site surveys. Format og schedule for begivenheden. Præsentation af mål og mulige løsninger. Feedback. Udvikling Erfaringsopsamling, organisering og formidling af erfaringer, præsentation og feedback. Opgave- og arbejdsdeling, organisationstilpasning, ressource afklaring og allokering. Eksekvering WP 1 Delmål 1Thursday, June 16, 2011 48

ACTIVE møder VIBE

by ACTIVE institute on Jun 22, 2011

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ACTIVE møder VIBE — Presentation Transcript