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15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
15.04.2010, innovation, Christian Bordinggaard, DBU
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15.04.2010, innovation, Christian Bordinggaard, DBU

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Presentation by Christian Bordinggaard, DBU, Eventbased Innovation Conference, April 15th, 2010

Presentation by Christian Bordinggaard, DBU, Eventbased Innovation Conference, April 15th, 2010

Published in: Business
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  • UEFA offers a unique opportunity for Orange/TPSA to become part of the football family and partner in the biggest sports event ever to take place in Poland. UEFA offers an opportunity to tap into the passion of football as well as this large-scale media event. The National Sponsor Programme offers a selection of Promotional, TV, Media, Match Day Rights and the last but not least the right to associate with UEFA EURO 2012™.
  • Transcript

    • 1.  
    • 2. Selv små justeringer kan få stor betydning…
    • 3. Bolddrenge… og tilbagelægninger……
    • 4. <ul><li>DBUs største organisatoriske opgave nogensinde! </li></ul>
    • 5. 12. – 25. juni 2011
    • 6. <ul><li>UEFAs største fodboldbegivenhed i 2011 </li></ul>
    • 7.  
    • 8. TV dækning Tilskuertal, total Tilskuertal, gns. pr. kamp Samlet seertal TV transmitterende lande I 2006/07 skiftede turneringen format, så slutrunder afvikles i ulige år Akkrediterede pressefolk 2006 2009 182.671 212.089 12.378 13.256 2007 163.196 10.880 606 timer 800 timer 1.322 timer 57 > 150 Inkl. Kina 62 mio. 75 mio. 82 mio. 550 753 > 750
    • 9. Facts fra UEFA U21-EM 2009 i Sverige <ul><li>U21 tilskuerne genererede en samlet omsætning i værtsbyerne på knap 100 mill. kr. </li></ul><ul><li>Kampene i Sverige tiltrak 160.000 tilskuere - 75% af dem var mænd med en gennemsnitsalder på 33 år (i grupper på 3-4 personer) </li></ul><ul><li>Flere seere i Tyskland til finalen end et Formel 1 løb </li></ul><ul><li>1/2 mio. seere i Thailand så en semifinale, selvom den blev sendt fra kl. 01.45 lokal tid </li></ul><ul><li>Turneringen i 2009 blev fulgt af tv-seere i bl.a. Brasilien, Rusland, Indien, Kina, Australien, USA samt store dele af Afrika </li></ul><ul><li>UEFA U21-EM 2011 er kvalifikation til OL i London i 2012 </li></ul>
    • 10. <ul><li>UEFA U21-EM 2009 </li></ul>
    • 11. TV seertal <ul><li>739 Broadcast programmer </li></ul><ul><li>1.322 timers udsendelser </li></ul><ul><li>8,2 millioner tyskere så finalen </li></ul>
    • 12. Fan Zoner <ul><li>115,000 personer </li></ul>
    • 13.  
    • 14. Hvilke muligheder giver UEFA U21-EM 2011: 12. – 25. juni 2011 Mange forskellige platforme: fanzoner, hoteller, restauranter, (stadion), transport etc. Mange mennesker involveret (fx over 1.000 frivillige og op mod 800 pressefolk) …… .
    • 15. Fyldt stadion – og en god atmosfære
    • 16. Denmark did a great event!
    • 17. 12. – 25. juni 2011

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