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Social Media Essentials by Threesides
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Social Media Essentials by Threesides


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Presentation on Social Media Essentials delivered by ThreeSides Marketing in support of ACT Digital Enterprise program

Presentation on Social Media Essentials delivered by ThreeSides Marketing in support of ACT Digital Enterprise program

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  • 1. Social Media Essentials
  • 2. Housekeeping
  • 3.
  • 4. We help these businesses with their social mediamarketing:Old Bus Depot MarketsNational Parks NSW – Wild about WhalesLantern Apartments ThredboCanberra Business CouncilSportsmans WarehouseDeeks Health FoodsMichael MiltonCanberra BusinessPointCapital Region Farmers MarketThe RUC(and more…)
  • 5. Your Name, yourbusiness andwhen was the lasttime you usedSocial Media?(Hours ago, Days,Weeks?)
  • 6. Overview1. Social media usage2. Social media planner3. 10 ways you could use it in your business4. The Big 5 platforms and tools5. Spending time6. Managing and evaluating7. To do list
  • 7. Show us ya stats..•Australian Interactive Media IndustryAssociation + Sensis July 2012•Nielsen Netmetrics April 2012
  • 8. 65 %AussieInternet users whohave gone social
  • 9. 7 hrs & 30mins + eachweek‘invested’ Source: Nielsen April2012
  • 10. When are we doing ‘it’
  • 11. How often are we doing ‘it’Social vs Traditional
  • 12. Who are we doing ‘it’ with? (avg. friends)227
  • 13. Businesses with Social media presence
  • 14. How often do you update your social mediasites?
  • 15. It’s not abouttechnology..
  • 16. It’s still about people (right?)
  • 17. OnlinemarketingActivitiesWebsiteExposure /Listings /DirectoriesBack Links /connectionsSearchEnginesSEO/SEMConversion/ SalesDirectmarketing /EmailResources /PeopleSocialMedia
  • 18. GoalsTargetsObjectivesResourcesPeopleBudgetTimeAudienceIdentifyBuildEngageToolsPlatformsCustomisationContentCreationEngagementManagementEvaluationMeasurementReportingSocial Media Planner
  • 19. 10 smart usesfor social media
  • 20. #1 News, updates andinformation#2 Competitions
  • 21. #3 Offers and sales promotions
  • 22. #4 Go Behind the scenes –be Human
  • 23. #5 Eventinformation#6 Research
  • 24. #7 Advertising
  • 25. #8 Customer serviceand feedback#9 ProductDevelopment
  • 26. #10Be open 24/7
  • 27. Developing our ‘Social media’ voice1. Talk like a person – not a brochure2. Sound like your business and yourself3. Add value to the discussion4. Work out when you need to respondand when you don’t5. Sign off personally when multiplepeople post - Todd
  • 28. ‘Social media’ voice TipsUse first names– ‘Thanks for your question Laura…’Speak in the first person– ‘I / We have looked into this for you…’)Be courteous and friendly– Hi Steve, thanks for the note…Thank and acknowledge people for sharing themessage or for compliments
  • 29. Things to avoid• Selling and shameless promotion• Negativity• Slow responses / No responses• Asking questions without replying• Over posting• Talking about yourself all the time• Fake answers• Arguments• Not setting a time budget for yourself
  • 30. Managing &Evaluating
  • 31.
  • 32. Social media recap – TO DO LIST1. Set your objectives2. Pick your platform3. Create great content4. Engage in multiple ways5. Budget your time6. Evaluate and change7. Enjoy the experience
  • 33. in touch