Video and the Internet Worksop by Newcast

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Newcast delivered this presentation on Video and the Internet - the single biggest change to be realised with high speed internet

Newcast delivered this presentation on Video and the Internet - the single biggest change to be realised with high speed internet

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  • video content is data. Think 10 megapixel camera shooting 25 pictures a second.
  • Video that is compressed from its original size and uploaded to a hosting platform.
  • Video that is compressed from its original size and uploaded to a hosting platform.
  • 1Awareness: Awareness videos don’t need to be focused on the brand or the products being sold. Instead, create a space where people will want to gather and talk. Try to entertain and get people contributing.2. Consideration: Here you want to be seen as a trustworthy source. Be sure your videos look helpful and never biased. Possible video topics include industry buyers studies or tips from product experts. Create videos that teach your customers to be better informed shoppers.3. Preference: When people are about to make a purchase, they look for advice they can trust from peers or first-hand reviews. Create videos that show user reactions to your products, or interviews with other trustworthy sources. Offer testimonials or product trial videos.4. Purchase: Use video to make it easier and more pleasant. The buyer doesn’t want to be hassled here, so keep everything as simple as can be.5. Loyalty: Some customers will become advocates of your brand. Give customers a reason to love you by using videos to answer post-purchase questions they might have or to provide insider information.
  • 1Awareness: Awareness videos don’t need to be focused on the brand or the products being sold. Instead, create a space where people will want to gather and talk. Try to entertain and get people contributing.
  • 2. Consideration: Here you want to be seen as a trustworthy source. Be sure your videos look helpful and never biased. Possible video topics include industry buyers studies or tips from product experts. Create videos that teach your customers to be better informed shoppers.
  • 3. Preference: When people are about to make a purchase, they look for advice they can trust from peers or first-hand reviews. Create videos that show user reactions to your products, or interviews with other trustworthy sources. Offer testimonials or product trial videos.
  • 4. Purchase: Use video to make it easier and more pleasant. The buyer doesn’t want to be hassled here, so keep everything as simple as can be.
  • 5. Loyalty: Some customers will become advocates of your brand. Give customers a reason to love you by using videos to answer post-purchase questions they might have or to provide insider information.

Transcript

  • 1. Online video workshopDamien Maher, MD Newcast
  • 2. Online video workshop: outcomes
  • 3. About Newcast Website video productionHome page welcome CEO updates Company promosCustomer testimonials Explainers Product reviews
  • 4. About NewcastVideo production studiodesign & video training
  • 5. The Stats
  • 6. Rapid Growth in Online Video• Online video is the fastestgrowing segment of internetusage• Online video will account for91% of global consumerinternet traffic by 2014• The global online videoaudience is now greater than1 billion• 89 million people in the USwatch 1.2 billion videosevery day
  • 7. Video consumption52% of consumers say watching a video on a product makes themmore confident with a purchase decision.Cisco predicts that in the year 2014, video will be 90% of allconsumer traffic.YouTube is the 2nd largest search engine after Google. Video onYouTube increases your SEO by 50%Posting videos on social media sites enables a global audience tofind your business.Video is a rich, dynamic and engaging medium which makes yourwebsite look professional.
  • 8. The end of TV?Broadcast TVvs.Online Video
  • 9. Mobile devices are accelerating video uptake
  • 10. How does video work?
  • 11. Video is data
  • 12. Todays video standard
  • 13. Understanding Codecs
  • 14. HD Video screen sizes
  • 15. How does online video work?
  • 16. Understanding compression for upload &download
  • 17. Video over…• Must compress video• Slow download/uploadspeeds• Unstable network• Competing with otherservices• Full HD 1080• Fast download/uploadspeeds• Stable network• Bandwidth for all!Copper Fibre
  • 18. How can your business can use video?
  • 19. 5 reasons why business should use video1. Video Can Be Syndicated (shared) and increaseyour online presence2. Video Establishes Your Personality3. Video Differentiates You From The Competition4. A Picture IS Worth A Thousand Words5. Video Works Better On Mobile Devices Than Text
  • 20. What stops businesses making video?Tech—slow upload/download speedsTime poor– how many hours/days does it take to produce content?Expensive production costs—$$$?Misunderstanding of video content—what do customers want to see?Lack of expertise—how do I get it out there?Accessibility—does my video play on all devices and browsers?
  • 21. Getting startedVideo ideasWatching competitorsEstablish marketing useTHENDIY or find a pro?Where to start?Resources
  • 22. Go pro or DYI?What you need to do?What are the costs?Online resourcesWhat are the costs?What do I get?Apples and apples—shop aroundDIY Going Pro
  • 23. Video examples from DIY to Pro
  • 24. DIY—what you will need
  • 25. 1. Use a tripod2. Think about sound3. Produce creative shots4. Avoid panning and zooming5. Use the sun when outdoors6. Use lighting when possible7. Compose creative interviews8. Add a background9. Keep it simple10. Keep it shortVideo tips
  • 26. Good video versus bad videoGOOD QUALITY PRODUCTION - steady camera, adequate lightingand clear sound. GoodKEEP IT BRIEF- Watching video on a computer requires moreconcentration. Video should around 1:30, the same as a TV news storyBriefLEAVE IT TO THE PROS-Keep it simple, dont try and be somethingyour not BADVIRAL-so bad its good WHOA!OR 30 million views in 6 days
  • 27. Video campaign Examples
  • 28. Where to start? Video ideasAbout Us—put a face to a nameProducts—show what you offer and how it worksReviews—preview services for othersHow to’s—people love to learn!FAQs—answer these personallyTestimonials—people trust othersPeer interviews—ask for others opinionCase studies—your products and services in actionEvents—film your eventVirtual tours—let people inside your business
  • 29. Creating steps for the customer journey
  • 30. Awareness: create conversationsCreate contentthat people talkabout: try toentertain andinvolve
  • 31. Consideration: help clients to understandTrustworthysource:Be sure your videosare helpful andnever biased
  • 32. Preference: Client testimonialsTestimonials:customers andclients tend totrust testimonialslike they wouldadvice from familyand friends.
  • 33. Purchase: helping the buyer to buyOver the line:Show buyers whatyour product does
  • 34. Loyalty: connect with your clientsBrandambassadors:Give clients areason to comeback, talk to them!
  • 35. More informationOnline searchEbooksTutorialsCourses
  • 36. Contacting Damien @ Newcastwww.newcast.com.audamien@newcast.com.au@newcaststudios0429839991