Data Sharing & Network Optimization Ecosystem Banner/ Landing MVT firms Adchemy Tumri Ad Ready Omniture** Teracent (Google) Data Exchanges BlueKai Media Math Acxiom EXelate Dotomi Audience Science CoreMetrics Ad Networks Advertisers Publishers Ad Exchanges Almond Net Analytics firms Quantcast Web Trends DART EBay Algorithm or Demand Side Platforms (DSP) DataXu AppNexus Invite Media X+1** Accenture Agencies Pubmatic Rubicon project Publisher/ Ad Networks Triggit Akamai Others Aggregate Knowledge Adobe Red Aril Lucid Media AdMeld Experian EMS Data Compilers Publisher Network Optimization Platforms Halogen Jumpstart Ad Serving Atlas Open X Vivaki Nerve Center Contextualizers Peer 39 Context web Social Graphers Media6 Rapleaf Et al (300+) Turn Efficient Frontier Targus