ACBSP Region 4 Conference 2012 Best of Region Presentation #10 - Foote & Krob
Teaching Sustainability and Corporate Social Responsibilitythrough Service Learning Projects Malone University Laura Foote and Jamillee Krob 2012 ACBSP Region 4 Conference Presentation
“In My Own Little World” (Matthew West)http://www.youtube.com/watch?v=M9Yasgzjc0w
Teaching Sustainability andCorporate Social Responsibility through Service Learning Projects• Corporate Social Responsibility• Service Learning – What – Why – How
Corporate Social Responsibility• “… economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time” (Carroll & Buchholtz, 2003, p. 36)• Discretionary responsibilities – societys expectation that organizations be good citizens.
Carroll’s Ethical Model• Corporate Citizenship – Actively engaging in acts or programs to promote human welfare or goodwill – Improve reputations, encourage loyalty and innovation while reducing risk exposure
Education: Sustainability andCorporate Social ResponsibilityManagement education can • be an important source of new ideas for shifting toward an integrated business approach • help to develop a culture that embraces sustainability • foster corporate social responsibility through the integration of Service Learning (D’Amato, Henderson, & Florence, 2009)
Service Learning - What“. . . a form of experiential education in which students engage in activities that address human and community needs together with structured opportunities intentionally designed to promote student learning and development” (McCarthy & Tucker, 2002, p. 630 )
Effective Service Learning -What• Preparation• Service• Reflection
Service Learning - WhyBenefits• development of managerial skills• increased sensitivity to moral issues• improved critical thinking• increased motivation• learning ethical corporate citizenship ( McCarthy & Tucker, 2002; Dumas, 2002).
Service Learning - Why“Christian colleges and universities should prepare students to be active and engaged members of society” (Benne, as cited in Schaffer, 2004, p. 128).From everyone who has been given much, much will be required; and to whom they entrusted much, of him they will ask all the more (Luke 12:48).
Service Learning - WhyAligns with the mission of Malone University: The Mission of Malone is to provide students withan education based on biblical faith in order to developmen and women in intellectual maturity, wisdom, andChristian faith who are committed to serving thechurch, community, and world
Service Learning - WhyAligns with the adult learning model:• Students learn through experiential education.• Students implement course learning (group work, decision making, planning, public speaking, advocacy, public relations).• Students exercise practical application of managerial concepts and skills.
Service Learning - How• Touch Points• Expectations• Responsibilities• Assignments• Time
Service Learning Touch Points• Orientation• First Course - Principles of Management and Leadership• Second Course – Business Communication• Third Course – Personal Values and Business Ethics• Primary Instructor updates
Expectations of Cohort• Each cohort selects a project(s)• All members participate• Project involves helping a non-profit organization• Selection of Service Learning Coordinator (ground cohort only)
Expectations of Student• Each student participates a minimum of 4 hours• Project must be completed before the last course• All students participate in group speech• All students write a reflection paper
Estimated Time Requirement StudentPrimary Instructor Time Coordinator Time Students Time (Ground classes only) ParticipatePrepare Introductory 2 hrs. Finalize project 2 hrs. in SL Project 1hr. Lecture Selection Administration 2 hrs. Administration 4 hrs. SL Project SL Project SL Project Participation 4 hrs. 4 hrs. 4 hrs. Participation Participation (optional) Review Reflection 4 hrs. Assignments 4-6 hrs. Assignments 4-6 hrs. Papers Total 12 hrs. Total 18 -20 Total 9 - 10
Group Service Project Speech• A. History of the Organization• B. How the Organization Serves the Community• C. The Service Project – If groups divided, each group presents each point – If one project completed, groups take one point
Online Group Service Project Power Point Presentation• A. History of the Organization• B. How the Organization Serves the Community• C. The Service Project
Reflection Paper• Discuss how project supported school mission• Discuss how school mission supported project• Discuss how project supported and enhanced educational experience• Discuss impact on organization, people involved with the organization• Discuss how project will impact further service• Discuss impact on Christian values
“The greatest people are the ones who have not sought greatness, but served greatly the causes, values, and missions that were much bigger than them. And by joining and serving those, we see greatness emerge”(Henry Cloud, 2006, p. 243) Integrity: The Courage to Meet the Demands of Reality