Australia China Business Council 2013 AGM Chairman's Report

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Australia China Business Council 2013 AGM Chairman's Report

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  • 'Dot points' on the Marketing Membership and Development sub committee work, as requested.
     
    1. committee re-formed in late 2011 to add a strong focus on marketing as well as membership and development activities, to support ACBC's objective of significant growth and expansion over 2-3 year period
    1.1 committee consists of representatives of all branches and other non-branch directors
     
    2. strategic review of ACBC member services, revenue base and brand and marketing positioning undertaken on a 'whole of organisation' basis
    2.1 national membership survey conducted in early 2012 to more accurately determine member views on ACBC activities and services, desired organisational direction and major priorities
    2.2 definition of marketing vision and strategic objectives
    2.3 guided by results of member survey and wide consultation across the organisation, preparation of marketing plan covering member servicing, growth in membership, product initiatives, event and pricing pricing recommendations, competitive analysis and revenue plan
     
    3.new national sponsorship packages developed and implemented in 2012
     
    4. recruitment of dedicated Marketing and Development Manager in 2013, supporting both national and branch activity, to drive the marketing plan
     
    5. roll out of regular annual membership survey, for ongoing shaping of the marketing plan, with 2013 survey completed in August
     
  • The Fashion Industry in China. A look at Chinese consumers through fashion, emerging Chinese brands and market entry opportunities for Australian brands. A panel discussion and Q&A featuring Chinese delegates. Moderated by Mr Timothy Coghlan who leads the luxury retail team for Savills China.
    Monthly SME Roundtables. One of most popular events attended regularly by up to 30 members and potential new members. A no cost event and an opportunity to have your China issues and challenges workshopped by other ACBC members with practical expertise across a range of China business.
  • The Fashion Industry in China. A look at Chinese consumers through fashion, emerging Chinese brands and market entry opportunities for Australian brands. A panel discussion and Q&A featuring Chinese delegates. Moderated by Mr Timothy Coghlan who leads the luxury retail team for Savills China.
    Monthly SME Roundtables. One of most popular events attended regularly by up to 30 members and potential new members. A no cost event and an opportunity to have your China issues and challenges workshopped by other ACBC members with practical expertise across a range of China business.
  • The Fashion Industry in China. A look at Chinese consumers through fashion, emerging Chinese brands and market entry opportunities for Australian brands. A panel discussion and Q&A featuring Chinese delegates. Moderated by Mr Timothy Coghlan who leads the luxury retail team for Savills China.
    Monthly SME Roundtables. One of most popular events attended regularly by up to 30 members and potential new members. A no cost event and an opportunity to have your China issues and challenges workshopped by other ACBC members with practical expertise across a range of China business.
  • The Fashion Industry in China. A look at Chinese consumers through fashion, emerging Chinese brands and market entry opportunities for Australian brands. A panel discussion and Q&A featuring Chinese delegates. Moderated by Mr Timothy Coghlan who leads the luxury retail team for Savills China.
    Monthly SME Roundtables. One of most popular events attended regularly by up to 30 members and potential new members. A no cost event and an opportunity to have your China issues and challenges workshopped by other ACBC members with practical expertise across a range of China business.
  • L to R Cheng Lei CCTV, Chief Minister Giles, Fang Qiuchen, Deputy Director General, Department of American and Oceanian Affairs, MofCom, Chen Ming, CRO Australia, CCPIT, Paul Glasson, National Vice President, Australia China Business Council China
  • 'Dot points' on the Marketing Membership and Development sub committee work, as requested.
     
    1. committee re-formed in late 2011 to add a strong focus on marketing as well as membership and development activities, to support ACBC's objective of significant growth and expansion over 2-3 year period
    1.1 committee consists of representatives of all branches and other non-branch directors
     
    2. strategic review of ACBC member services, revenue base and brand and marketing positioning undertaken on a 'whole of organisation' basis
    2.1 national membership survey conducted in early 2012 to more accurately determine member views on ACBC activities and services, desired organisational direction and major priorities
    2.2 definition of marketing vision and strategic objectives
    2.3 guided by results of member survey and wide consultation across the organisation, preparation of marketing plan covering member servicing, growth in membership, product initiatives, event and pricing pricing recommendations, competitive analysis and revenue plan
     
    3.new national sponsorship packages developed and implemented in 2012
     
    4. recruitment of dedicated Marketing and Development Manager in 2013, supporting both national and branch activity, to drive the marketing plan
     
    5. roll out of regular annual membership survey, for ongoing shaping of the marketing plan, with 2013 survey completed in August
     
  • 'Dot points' on the Marketing Membership and Development sub committee work, as requested.
     
    1. committee re-formed in late 2011 to add a strong focus on marketing as well as membership and development activities, to support ACBC's objective of significant growth and expansion over 2-3 year period
    1.1 committee consists of representatives of all branches and other non-branch directors
     
    2. strategic review of ACBC member services, revenue base and brand and marketing positioning undertaken on a 'whole of organisation' basis
    2.1 national membership survey conducted in early 2012 to more accurately determine member views on ACBC activities and services, desired organisational direction and major priorities
    2.2 definition of marketing vision and strategic objectives
    2.3 guided by results of member survey and wide consultation across the organisation, preparation of marketing plan covering member servicing, growth in membership, product initiatives, event and pricing pricing recommendations, competitive analysis and revenue plan
     
    3.new national sponsorship packages developed and implemented in 2012
     
    4. recruitment of dedicated Marketing and Development Manager in 2013, supporting both national and branch activity, to drive the marketing plan
     
    5. roll out of regular annual membership survey, for ongoing shaping of the marketing plan, with 2013 survey completed in August
     
  • Australia China Business Council 2013 AGM Chairman's Report

    1. 1. Chairman’s Report Frank Tudor Annual General Meeting Melbourne 6 November 2013
    2. 2. OUTLINE ACBC 2013 Key Milestones National Corporate Partners Governance and Structure Nation-wide 2013 updates branches and committees Profile in Canberra Profile in China Media Coverage & Exposure 8 Chinese Opportunities
    3. 3. Who we are • The premier organisation dedicated to promoting trade and investment between China and Australia • A peak national body representing the collective interests of 1,000 companies • An independent, membership-based, non-profit organisation • An organisation with relationships at the highest levels of the Chinese and Australian governments • Branches in all mainland Australian states, a National Secretariat and a growing strategic presence in China THE AUSTRALIA CHINA BUSINESS COUNCIL
    4. 4. Relationship/Track Focus THE AUSTRALIA CHINA BUSINESS COUNCIL
    5. 5. Strategy THE AUSTRALIA CHINA BUSINESS COUNCIL
    6. 6. 2013 Key Milestones Benefits to Australian Households of Trade with China report launched by Minister for Energy and Tourism Mr Gary Gray. Referenced by the outgoing Chinese Ambassador, Mr Chen Yuming during his valedictory speech. ACBC meets with new Chinese Ambassador Ma Zhaoxu. Australia China Economic and Trade Forum in Beijing with PM’s luncheon. Observer to BCA CEO roundtable in Beijing. Canberra Networking Day, embassy dinner and board retreat. Manager of Marketing and Development recruited January 2013. New CEO appointed August 2013, induction held Aug 2013.
    7. 7. 2013 Key Milestones Chairman presents in Darwin, Karratha, Perth, Adelaide, Melbourne, Sydney and Canberra. Asia Society and ACBC send off for former Chinese Ambassador to Australia Chen Yuming. Participation in Treasury roundtable. Inaugural AusPECC/CNCPEC Tripartite Meeting HSBC Luncheon with Graeme Bradley AM. ACBC Hay Group CEO Roundtables held in Sydney, Melbourne and Perth. Progression of the Victorian State Government offer. ACBC input into the DFAT China Strategy including 6 references plus case studies provided by the ACBC. Achievement of an Australia China Council grant of $20,000 for the household report.
    8. 8. Meeting the new Chinese Ambassador Meeting the new Chinese Ambassador Former Federal Treasurer The Hon Wayne Swan seaking at an ACBC forum
    9. 9. FROM OUR STAKEHOLDERS “The Embassy of the People's Republic of China has been delighted to observe the growth of the Australia China Business Council over the past 5 years and wishes outgoing National Chairman Mr Frank Tudor all the best with his future endeavours” – H.E. Ambassador Ma Zhaoxu Business links are vital to the bilateral relationship. I would like to express my sincere appreciation for your (the ACBC) excellent work in bringing together for that 500 high-level Australia and Chinese government and business representatives to attend the forum. – Julia Gillard Prime Minister of Australia 2011 OUTLINE
    10. 10. 2008-2013 Five Years in Review Sponsorship Governance Structure Events OUTLINE
    11. 11. 2008-2013 Five Years in Review National Sponsorship National Corporate Partnerships 2008 – Total contribution $131,500 1.Chalco 2.Rio Tinto 3.Qantas 4.BHP Billiton 2013 2008 2013 - Total contribution $550,000 OUTLINE
    12. 12. 2008-2013 Five Years in Review OUTLINE
    13. 13. 2008-2013 Five Years in Review Governance Development of a national constitution in 2011 Comprehensive review and engagement with members and key stakeholders Development of a new governance structure OUTLINE
    14. 14. Structure Board and Executive Team OUTLINE
    15. 15. 2008-2013 Five Years in Review Events Australia China Economic and Trade Forum now institutionalised and regular, taking place in 2013, 2011 and 2010 Senior leaders visits including Xi Jingping, Li Keqiang, Kevin Rudd, Julia Gillard and Wayne Swan OUTLINE
    16. 16. National Events – Australia China Economic &Trade Forum 2013
    17. 17. National Events – Prime Ministers Luncheon – Beijing 2013
    18. 18. National Events – ACETF 2010
    19. 19. Nation-wide 2013 updates Branches and Committees OUTLINE
    20. 20. New South Wales 2013 in Review The Fashion Industry in China. Emerging Chinese brands and new market opportunities for Australian businesses – presented by Savills China. New Significant Investor Visa (SIV) Seminar hosted by McCullough Robertson Luncheon address on China and the Bi-lateral relationship by Paul Glasson Foreign Exchange workshop – presented by Western Union Business Solutions. Networking events, including Chinese New Year dinner, End of Financial Year cocktail party drinks and Christmas drinks. Monthly SME Roundtables. One of most popular events attended regularly by up to 30 members and potential new members. Established the bi-monthly China Business Drinks event in Sydney with around 150 attendees Seminar on China’s Free Trade Zone Commenced the Chinese International Student Work Placement Program Received a grant of $23,050 from the Australia China Council to conduct an audit of joint activities with China in agricultural R&D and technologies suitable for commercialisation Developed a weekly newsletter for our members
    21. 21. NSW 2013 China Oration
    22. 22. South Australia 2013 in Review Launched the SA-China Engagement Strategy – a joint ACBC SA and Government of SA document. Newly established ACBC SA property and agribusiness sub-committees leading voices in the discussion in SA around Chinese investment in property and agribusiness sectors Membership revenue more than doubled over the 2013 FY Supported Premier of SA’s mission to China holding a major in-country resources and energy roundtable bringing together Sa resources and energy companies and Chinese SOE’s, banks, and other key outbound investment stakeholders SA launch of the Benefits to Households report reinforcing ACBC’s thought leadership credentials and primary bilateral business chamber status in SA
    23. 23. South Australia 2013 in Review SOUTH AUSTRALIA HOLDING SLIDE - IMAGES Household Report SA Launch 2013
    24. 24. Northern Territory 2013 in Review China Investment Forum, Beijing Oct 2013 Attended by 107 participants – 74 from China, 33 from the Northern Territory including Chief Minister Giles and Tourism Minister Conlan. Largest event NT business delegation to China. Beijing table manners, Darwin Oct 2012 Introduction to dining protocol in Beijing and northern China. Designed for Ministers, staff and business leaders. Ministerial Delegation support, Tianjin Mining Conference, Tianjin, November 2012 In country Ministerial briefings and support provided by ACBC NT President Guppy. Follow-up ACBC host lunch for Ministerial report to ACBC members and friends. China political and business delegates briefing, Australia China Minerals Investment Summit, Darwin May 2013 • Briefing and background for 50 delegates prior to conference. Covered current political and economic developments relevant to doing business in China. China importing for SMEs, 10 tips, Oct 2013
    25. 25. Northern Territory - China Investment Forum, Beijing Oct 2013
    26. 26. Western Australia 2013 in Review Events Annual Chinese New Year dinner 700+ attendees Annual National Day dinner 550+ attendees Prof Vietor seminar Perth well-attended with 30 attendees Thought Leadership Seminar with China expert Tang Kongyam 100+ including Consul General Hong Kong listing seminar Regional Strategy Set up two subcommittees Mid West committee (Geraldton) Great Southern Committee (Bunbury) Membership Drive Membership growth 200+ SOY, 300 membership EOY Membership drive was huge, hovering at 240 Leadership Transition Change in President Thankyou to Duncan Calder and Peter Chong Welcome WA President Adam Handley
    27. 27. Western Australia
    28. 28. Victoria 2013 in Review Sponsors - Regional Development Project “Growing Business Opportunities in China” in the Barwon South West Region. - $250,000 grant achieved from Regional Development Australia Events 37 events in 2013, an increase from 26 in 2012. Key note addresses include: The Hon. Julie Bishop MP, Minister for Foreign Affairs The Hon. Dr Denis Napthine MP, Premier of Victoria Chinese New Year Celebrations with more than 450 attendees The Hon. Ian Macfarlane MP, Minister for Energy & Resources Address by The Hon. Martin Ferguson MP, former Minister for Resources & Tourism H.E. Mr Zhou Wenzhong’s Key Note Address, Secretary General Bo’Ao Forum Delegations, plus industry specific seminars and updates from industry leaders
    29. 29. Victoria
    30. 30. Queensland 2013 in Review Sponsored Queensland Government Export Awards 2013 - The Tom Burns Award for Export Excellence in the Asia Pacific. Sponsoring the ‘Cai Guo-Qiang: Falling Back to Earth’ exhibition at GOMA focusing on business and cultural tourism with China November 23/11/13 Advocacy and partnership building: Worked closely with Austrade and DFAT to host Australian Consuls General and Senior Trade Commissioners; Thought leadership; advice on current trade and investment issues; and coordinated Queensland responses to policy submissions and ACBC publications including advice on internationalization of RMB; Australia in the Asian Century submission Regional partnership initiative Gold Coast Event held 13-06-13 Relationship and policy responses to the incoming Queensland State Government; including industry seminars The Honourable Tim Nicholls MP guest speaker
    31. 31. Queensland – Cai Guo-Qiang sponsorship
    32. 32. Membership, Marketing & Development Membership, Marketing and Development Committee: Formed late 2011 Branch and non-branch directors Support objective of significant growth and expansion over a 2-3 year period. Strategic “whole of organisation” review conducted on: ACBC member services, revenue base, brand marketing positioning OUTLINE
    33. 33. Membership, Marketing & Development National Membership Survey conducted in early 2012 + mid-2013 Determined accurate member views on ACBC activities and services, desired organisational direction and major priorities Defined marketing vision and strategic objectives Prepared marketing plan covering: - member servicing, growth in membership, product initiatives, event and pricing recommendations, competitive analysis and revenue plan New national sponsorship packages developed and implemented in 2012 Recruitment of Manager Marketing and Development in 2013 OUTLINE
    34. 34. Active Thought Leadership - balanced and factual representation Policy positions Hosting international thought leaders forums Delivery of 5th Household Report • Benefit to Australian Households of Trade with China • Achievement of $20,000 grant from Australia China Council Hosting out-bound and in-bound delegations Business Leaders Roundtable Forums National and State Networking events Speeches Media – launches, seminars, publications Thought Leadership National Board Committee OUTLINE
    35. 35. China in the Australian Household Source: ACBC Household Report 2012 Table 1 Principal Imports from China by Category, $A million 2006 2007 2008 2009 2010 2011 2012 Telecom equipment & parts 1,751 2,497 2,898 3,252 3,854 4,469 4,584 Textiles, footwear & clothing 4,143 4,225 4,783 4,871 5,124 5,185 5,309 Computers 2,204 2,353 2,754 2,903 3,960 4,344 4,385 Prams, toys, games & sporting goods 1,355 1,458 1,992 2,128 1,870 1,681 1,613 Furniture, mattresses & cushions 1,141 1,279 1,534 1,556 1,605 1,705 1,807 Other 14,889 17,203 21,296 21,070 22,843 24,761 26,766 Total 25,483 29,014 35,258 35,780 39,256 42,144 44,464 Source: DFAT (2013), Composition of Trade TRADE
    36. 36. Canberra Networking Day 2013 Household Report OUTLINE Household Report Launch 2013 Thought Leadership Seminar Series
    37. 37. Finance Committee FY13 Finance Committee Achievements FY13 Quarterly Committee Meetings to review material finance issues including those directed by the Board (eg Victorian Office offer); Development of Financial Regulations & Policies including the ACBC Expense Authorisation & Reimbursement Policy and China Committee Financial Regulations Review of Branch Budgets and development of National Board Budget Scenarios OUTLINE
    38. 38. Profile in Canberra Frequent visits to Canberra by Chairman and executive team to meet with Ministers, Departmental officials and members of the Chinese diplomatic service March meetings with Ministers Offices and Chinese Embassy ahead of the Canberra Networking Day Regular meetings with PM&C, Treasury, DFAT and RET officials 6 cabinet ministers at Canberra Networking Day 2013 Frequent ministerial presentations to Branches TAKEAWAYS
    39. 39. Profile in China – 2008-2013 Established a significant and well respected presence in China with in-Country director (2009) and now China Committee headed by National Vice President (2012). Firmly established an ability to draw unique intelligence and use this to position to create opportunities for members and sponsors in Australian and China based activities. Supported further development of relationships with Australian Government drawing from our in-country presence. Established and developed relationships with all key government departments and Party including regular dialogue, co-hosting of events, exchange of key strategic issues, jointly pursuing initiatives, and regular representations. These included, at least, MOFCOM, NDRC, State Council, the Party, CBRC, and other government agencies in China. TAKEAWAYS
    40. 40. Profile in China – 2008-2013 Developed significant brand awareness in China for ACBC. Vastly different in Chinese media than five years ago. ACBC is now extremely well known as the KEY and most important bi-lateral business organization. Assisted members and sponsors to lobby in China for key outcomes. This has included engaging Chinese Government and companies to achieve outcomes that benefit Australian companies. Conducted Media intensive campaigns for outcomes for Australia and the bi-lateral relationship including on debate around Chinese investment in Australia; Asian Century Whitepaper Significant support for National and branch activities in Australia. TAKEAWAYS
    41. 41. Profile in China – 2008-2013 A C E T F TAKEAWAYS
    42. 42. Profile in China – 2008-2013 Established the key Australia China Economic and Trade Forum and held this event in 2010 in Canberra; 2011 in Beijing; and 2013 in Beijing with Prime Ministers Julia Gillard and Kevin Rudd, and President Xi Jinping, and Premier Li Keqiang. Established the High Level Industry Dialogues and held these in 2011, 2012 with Ministers Martin Ferguson, Deputy Prime Minister Swan. Performed significant work establishing and running Key industry Dialogues for state branches including South Australia, Western Australia, Victoria, and Northern Territory Achieved opportunities to host MOFCOM Minister Chen Deming in the ONLY dialogue ever between a Chinese Minister and 10 or more Australian Company senior representatives. TAKEAWAYS
    43. 43. Profile in China – 2008-2013 Established the China Committee head by the National Vice President (March) Held ACBC Flagship event – the Australia China Economic and Trade Forum and luncheon attended by Hon. Julia Gillard Prime Minister of Australia, attended by 600 delegates. As part of the Prime Minister’s visit also: attended the CEO Roundtable; Australia China Fund Dialogue; the signing of the AUD-RMB Conversion Agreement. Supported the work of the National Office through the provision of key in-country intelligence Further developed strategic working relationship with Australian Government presence in China. TAKEAWAYS
    44. 44. Profile in China – 2013 Supported branch activities in China including Northern Territory – China investment seminar; and Victorian Government Premier Visit with deputy Premier. Support visits of Australian Government Ministers and Parliamentary representatives with introductions, strategic advice, and other TAKEAWAYS
    45. 45. MEDIA COVERAGE AND EXPOSURE Several media engagements with wider ranging coverage of the Council’s national program in a range of media outlets including: The Australian The AFR The Business (ABC Lateline Business) The Sydney Morning Herald, The Age Xinhua China Central Television Phoenix Television The ABC (TV, Radio & Online) Sky News SBS World News Australia (TV & Radio) QANTAS Inflight Media TAKEAWAYS
    46. 46. 8 Chinese Opportunities “Opportunities multiply as they are seized.” Sun Tzu – The Art of War 1. Free Trade Agreement 2. Community Engagement 3. Infrastructure Investment 4. Innovation and Manufacturing 5. Special Development Zones 6. Broad Based Dialogue 7. Education and Tourism 8. Agricultural Trade and Investment TAKEAWAYS
    47. 47. Looking ahead Household Report  Australia China Trade Almanac. A new source document for Australia China watchers. Free Trade Agreement  ACBC is proactively involved in negotiations of the FTA with China. Sponsorship  clear well-articulated value proposition with dedicated involvement of all national board members. Institutionalised dialogue to cement the business perspective into dialogue between our nations. ACETF is a great example. Membership is our base service to members is key, particularly in new regional areas. TAKEAWAYS

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