Social enterprise e creazione di valore
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Presentazione tenuta il 25 settembre 2012 presso Federmanager in occasione dell'evento "Comunicare il valore attraverso Social network e altri strumenti web: Enterprise 2.0"
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Social enterprise e creazione di valore
- 1. Piano solidale territoriale “Leadership e valore per la crescita” FDIR 4576 Comunicare il valore attraverso Social network e altri strumenti web: Enterprise 2.0 Social Enterprise e Creazione di Valore Dr. Alvaro Busetti 25 settembre 2012 Auditorium Federmanager Roma, Via Ravenna 14 abusetti.wordpress.com
- 2. Internet = Social ? >1.5 billion Number of social networking users globally 80% Proportion of total online users who interact with social networks regularly Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 3. Il valore della "social economy" $900 billion – 1.3 trillion Annual value that could be unlocked by social technologies in four sectors 2x Potential value from better enterprise communication and collaboration compared with other social technology benefits Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 4. Il WEB come acceleratore dello sviluppo… "…there is relatively little public debate on the reasons why some countries have moved faster and more effectively than others to harness the Web as an accelerator of development. To begin to address this gap, we have created an Index that combines existing secondary data with new primary data to rank countries according to their progress and use of the Web…" Fonte: "WEB INDEX 2012" World Wide Web Foundation, Settembre 2012 abusetti.wordpress.com
- 5. WEB Index 2012: Posizionamento dell'Italia (valori) Rank Country Web Index Communications 1 Sweden 100.00 Infrastructure 100.00 2 USA 97.31 3 UK 93.83 80.00 4 Canada 93.42 Institutional Social Impact 5 Finland 91.88 60.00 Infrastructure 6 Switzerland 90.49 40.00 7 New Zealand 89.15 8 Australia 88.44 20.00 9 Norway 87.76 10 Ireland 87.42 - 11 Singapore 86.14 12 Iceland 86.10 Political Impact Web Use 13 Korea 81.06 14 France 78.93 15 Israel 78.53 16 Germany 74.87 17 Portugal 72.33 18 Spain 72.12 19 Chile 69.55 Economic Impact Web Content 20 Japan 68.56 21 Qatar 60.75 22 Mexico 57.68 23 Italy 56.45 Sweden Italy 24 Brazil 56.30 Fonte: "WEB INDEX 2012" World Wide Web Foundation, Settembre 2012 - elaborazione A. Busetti abusetti.wordpress.com
- 6. WEB Index 2012: Posizionamento dell'Italia (rank) Rank Country Web Index Communications 1 Sweden 100.00 Infrastructure 2 USA 97.31 3 UK 93.83 4 Canada 93.42 Institutional Social Impact 5 Finland 91.88 20 Infrastructure 6 Switzerland 90.49 7 New Zealand 89.15 22 8 Australia 88.44 33 9 Norway 87.76 10 Ireland 87.42 29 11 Singapore 86.14 15 12 Iceland 86.10 37 Political Impact Web Use 13 Korea 81.06 14 France 78.93 25 15 Israel 78.53 16 Germany 74.87 17 Portugal 72.33 18 Spain 72.12 Economic Impact Web Content 19 Chile 69.55 20 Japan 68.56 21 Qatar 60.75 22 Mexico 57.68 23 Italy 56.45 Sweden Italy 24 Brazil 56.30 Fonte: "WEB INDEX 2012" World Wide Web Foundation, Settembre 2012 - elaborazione A. Busetti abusetti.wordpress.com
- 7. Non è (solo) una questione di infrastruttura… Economic Impact 100.00 Ireland Switzerland 90.00 Paesi con peggior indice infrastrutturale Sweden ma miglior sfruttamento economico della UK rete (rispetto all'Italia) Canada USA 80.00 Finland France Israel Norway Germany Korea 70.00 Singapore Qatar Japan Australia New Zealand Iceland Chile Spain India 60.00 Brazil China Portugal 50.00 Poland Philippines Mexico Tunisia Kazakhstan Turkey South Africa Mauritius Indonesia Jordan Thailand Argentina Italy 40.00 Comm. Infrastructure 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 Fonte: "WEB INDEX 2012" World Wide Web Foundation, Settembre 2012 - elaborazione A. Busetti abusetti.wordpress.com
- 8. Il paese ha un utilizzo del WEB molto disomogeneo… Fonte: "Fattore Internet" The Boston Consulting Group, Aprile 2011 abusetti.wordpress.com
- 9. Tuttavia l'internet economy avrà un peso rilevante sul PIL… Fonte: "Fattore Internet" The Boston Consulting Group, Aprile 2011 abusetti.wordpress.com
- 10. Benefici ottenibili e catena del valore… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 11. I benefici aumentano con l'estensione della rete… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 12. L'origine dei benefici dipende dal settore industriale… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 13. …come pure i benefici potenziali e la facilità di raggiungimento Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 14. Utilizzo vs Benefici nel tempo Fonte: "How social technologies are extending the organization" McKinsey Quarterly Novembre 2011 abusetti.wordpress.com
- 15. Esempio… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 16. Esempio… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 17. Collaborazione: per aumentare la produttività… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 18. …ma dipende dalla natura dell'attività… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 19. L'impatto può essere importante sulle economie evolute… Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 abusetti.wordpress.com
- 20. Una cosa solo per grandi aziende ? abusetti.wordpress.com
- 21. In Italia le PMI attive online crescono più in fretta e raggiungono una clientela più internazionale Fonte: "Fattore Internet" The Boston Consulting Group, Aprile 2011 abusetti.wordpress.com
- 22. In Italia, Marketing, Tecnologia e Retail i settori con il maggiore aumento di posti di lavoro legato al WEB… Fonte: "Fattore Internet" The Boston Consulting Group, Aprile 2011 abusetti.wordpress.com
- 23. Il miglioramento del targeting pubblicitario è il primo beneficio per le PMI online-attive Fonte: "Fattore Internet" The Boston Consulting Group, Aprile 2011 abusetti.wordpress.com
- 24. Bibliografia: Fonti citate: McKinsey Global Institute (Luglio 2012), The social economy: Unlocking value and productivity through social technologies* http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy McKinsey Quarterly (Nov. 2011), How social technologies are extending the organization* http://www.mckinseyquarterly.com/How_social_technologies_are_extending_the_organization_2888 The Boston Consulting Group (Apr. 2011), Fattore Internet, l'impatto del web sull'economia Italiana http://www.fattoreinternet.it/ World Wide Web Foundation (Sett. 2012), WEB INDEX 2012 http://thewebindex.org/data/index/ Altri materiali utili: Altimeter Group (Feb. 2012), Making the Business Case for Enterprise Social Networking http://www.altimetergroup.com/2012/02/making-the-business-case-for-enterprise-social-networks.html McKinsey Quarterly (Dic. 2010), The rise of the networked enterprise* http://www.mckinseyquarterly.com/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2 716 McKinsey Quarterly (Feb. 2011), Rethinking knowledge work: A strategic approach* http://www.mckinseyquarterly.com/Rethinking_knowledge_work_A_strategic_approach_2739 * E' richiesta la registrazione al sito abusetti.wordpress.com
- 25. Grazie per la vostra attenzione ! Alvaro Busetti alvaro.busetti@gmail.com http://it.linkedin.com/in/abusetti http://abusetti.wordpress.com/ http://twitter.com/ABusetti http://www.slideshare.net/abusetti http://www.delicious.com/A.Busetti http://www.youtube.com/user/AlvaroBusetti http://www.facebook.com/AlvaroBusetti abusetti.wordpress.com
Editor's Notes
- 70% Proportion of companies using social technologies90% Proportion of companies using social technologies that report some business benefit from them28 hours Time each week spent by knowledge workers writing e-mails, searching for information, and collaborating internally
- 1/3 Share of consumer spending that could be influenced by social shopping3% Share of companies that derive substantial benefit from social technologies across all stakeholders: customers, employees, and business partners20–25% Potential improvement possible in knowledge worker productivity
- The Index measures and ranks:Web Readiness: The Index examines the quality and extent of Communications Infrastructure (facilitating connectivity to the Web) and Institutional Infrastructure (policies regulating Web access and skill and educational levels enabling the full benefit of the Web).Web Use: The Index looks both at Web usage within countries (such as the percentage of individuals who use the Internet) and the content available to these Web users .The Impact of the Web: The Index uses social, economic and political indicators to evaluate the impact of the Web on these dimensions. This includes measures of social networks, business internet use and e-participation.Readiness This sub-Index assesses the state of the communications and institutional infrastructure that is needed to be able to access the Web in a country1/5 Communications Infrastructure This component assesses the state and availability of the physical and communications infrastructure that enables access to the Web 1/3Institutional Infrastructure This component assesses the state of the institutional ecosystem - including education, laws and regulations - that enable access to the Web2/3 The Web This sub-index assesses the availability of relevant and useful content, as well as the number of Internet and Web users in a country 1/5Web Use This component assesses the extent of Web use in a country, including by disabled sections of the population 1/2Web Content This component assesses the extent to which relevant and useful content is available on the Web 1/2 Impact This sub-Index assesses the impact and utility of the Web in the political, economic and social dimensions 3/5Social Impact This component assesses the utility of the Web and its impact on health, education and social activities 1/3Economic Impact This component assesses the utility of the Web and its impact on business and the economy 1/3Political Impact This component assesses the utility of the Web and its impact on politics and government 1/3
- L'indicatore e-Intensity prende in considerazione:Enablement:◊ Diffusione banda larga, fissa e mobile◊ Imprese con banda larga◊ Velocità di upload and download, fisse◊ Penetrazione smartphoneEngagement:Imprese:◊ Imprese con un sito Internet◊ Percentuale delle imprese che hanno comprato o venduto online◊ Imprese che utilizzano e-learningConsumatori:◊ Utenti Internet / popolazione◊ Nove misure sulla percentuale di popolazione che ha fatto certe attività onlinePubblica Amministrazione:◊ Risultato ricerca U.N. sull'e-government◊ Persone e aziende che hanno interagito online con la pubblica amministrazioneExpenditure:◊ Vendite retail online B2C◊ Totale ricavi online vendite B2B e B2C◊ Spesa pubblicità online
- Social network interni, esterni ed ibridi
- Value Potentialproxy:R&D intensityMarketing intensityCustomer service intensityInteractionsintensityEase of captureproxy:OpennessReported privacy breachesIntellectualpropertyintensityCompliance officers as percentage of industry employmentIT security spending as percent of IT spendCultureExternalorientation scoreInnovation and learning scoreTransformational IT spend as percentage of IT spendTechnologyTotal IT spend as percentage of revenueSocial toolsadoption score
- Interaction workers:include professionals, managers, salespeople, and other business occupations that require complex interactions with other people, independent judgment, and access to information. They perform work that is not standardized, difficult to automate, and often requires extensive education and training.Transaction workers:process information or conduct repetitive transactions that have the potential to be automated (e.g., retail cashiers, bank tellers, and clerks). Production workers:perform physical work to convert materials from one state to another or assemble finished goods and components (e.g., factory and construction workers).