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Engagement e social enterprise

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Lucidi dell'intervento tenuto il 19 novembre 2012 in occasione della presentazione del libro: "Trust, Social Relations and Engagement" del Prof. Donatella Padua.

Lucidi dell'intervento tenuto il 19 novembre 2012 in occasione della presentazione del libro: "Trust, Social Relations and Engagement" del Prof. Donatella Padua.


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  • 1. Roma 19 novembre 2012 presso "The Shenker Institute" Engagement e Social Enterprise Dr. Alvaro Busetti…vai al sito del libro  abusetti.wordpress.com
  • 2. Il valore potenziale della "social economy" $900 billion – 1.3 trillion Annual value that could be unlocked by social technologies in four sectors 1/3 Share of consumer spending that could be influenced by social shopping 2x Potential value from better enterprise communication and collaboration compared with other social technology benefits Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com
  • 3. Dove si può generare valore con le tecnologie social Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com
  • 4. Esempio: il settore dei "Consumer Packaged Goods" (B2C) Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com
  • 5. Esempio: il settore "Advanced Manufacturing Industries" (B2B) Fonte: "The social economy: Unlocking value and productivity through social technologies" McKinsey Global Institute, Luglio 2012 http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy abusetti.wordpress.com
  • 6. Dove si può generare valore con le tecnologie social / quale stakeholder coinvolgere? (engagement) abusetti.wordpress.com
  • 7. Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012 abusetti.wordpress.com
  • 8. Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012 abusetti.wordpress.com
  • 9. Dove / quale stakeholder coinvolgere? Il caso FIAT: co-creation Fonte: http://www.fiat500.com/Lab2/main.asp ; http://www.plminnovation.com/fiat_mio.php accessed 8 november 2012 abusetti.wordpress.com
  • 10. Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ; abusetti.wordpress.com
  • 11. Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ; abusetti.wordpress.com
  • 12. Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ; abusetti.wordpress.com
  • 13. Dove / quale stakeholder coinvolgere? Il caso Best Buy: CRM Engagement Platform to connect employees: 1. To each other; 2. To customers (where they need us, and when they need us); 3. To knowledge (created by employees and customers alike). Fonti: http://bbyconnect.appspot.com/about/ ; http://www.bbyfeed.com/talk/about/ accessed 8 November 2012 ; abusetti.wordpress.com
  • 14. Dove / quale stakeholder coinvolgere? (engagement) Salary for Work Value for Engagement abusetti.wordpress.com
  • 15. abusetti.wordpress.com
  • 16. Grazie per la vostra attenzione ! Alvaro Busetti alvaro.busetti@gmail.com http://it.linkedin.com/in/abusetti http://abusetti.wordpress.com/ http://twitter.com/ABusetti http://www.slideshare.net/abusetti http://www.delicious.com/A.Busetti http://www.youtube.com/user/AlvaroBusetti http://www.facebook.com/AlvaroBusetti abusetti.wordpress.com