Building an Internet Presence<br />I ARE A IDIOT…<br />…BUT I’M ON THE WEB !!!<br />episode 1<br />
Foreword<br />The aim of this presentation is to illustrate the considerations and the(simple) roadmap I’ve followed to bu...
Forewordwhy an Internet Presence ?<br />3<br />Whenyoumeetsomeone new (for professionalor personal reasons ), to betterund...
Forewordbe aware of the business fallouts…<br />4<br />...what turns out to be useful on the net, soon or later will be ap...
Foreword: be aware of the business falloutsaboutInvisibleAssets…<br />5<br />Business Vision:<br />“A small but increasing...
Contents:<br />Backgrounders<br />My Internet Presence<br />Costs & Benefits<br />Conclusions<br />6<br />
Backgrounders: the Web is no more synonymous with Internet !!<br />7<br />The Web Is Dead. Long Live the Internet *<br />*...
Backgrounders: that’s why Web Presence is no more Internet Presence…<br />Old definition:<br />“A Web presence (or Web sit...
Backgrounders: that’s why Web Presence is no more Internet Presence…<br />New definition:<br />“The Internet presence, or ...
Backgrounders: that’s why Web Presence is no more Internet Presence…<br />New definition:<br />“The Internet presence, or ...
Backgrounders: so what are social networks ? <br />“A social networkis a social structure made up of individuals (or organ...
Backgrounders: what’s the difference ?<br />12<br />Having an account on some social networking service(s) <br />does not ...
Backgrounders: social networking requirements<br />Something tying you with people or organizations in the social network ...
Backgrounders: but you must consider also web apps…<br />“A web appis an application that uses internet technologies and i...
Backgrounders: now just put together all this in a planned, managed way…<br />15<br />your networks<br />yourapps<br />you...
Backgrounders: …and you’ll finally have<br />16<br />yourinternet presence<br />Web<br />
Contents:<br />Backgrounders<br />My Internet Presence<br />Costs & Benefits<br />Conclusions<br />17<br />
My Internet Presence:<br />18<br />“In theory there is no difference between theory and practice. In practice there is”<br...
My Internet Presence:putting social networking requirements at work…<br />Something tying you with people or organizations...
My Internet Presence: putting social networking requirements at work…<br />I intend to share my technological interests wi...
My Internet presence: no Web, no Apps by design (no time to develop / manage)<br />21<br />my internet presence<br />Web<b...
My Internet presence: no microblogging as for now (I’ve to decide how to use it…)<br />22<br />my internet presence<br />W...
My Internet presence: 1. a blog<br />23<br />my internet presence<br />Web<br />The Blog is used to publish articles and t...
My Internet presence: 2. sharing services<br />24<br />my internet presence<br />Web<br />Videos: Youtubechannel, Vodpodch...
My Internet presence: 3. social network services<br />25<br />my internet presence<br />Web<br />Linkedin: Professional so...
My Internet presence: all these services are linked for automatic update and navigation<br />26<br />my internet presence<...
My Internet presence: some examples of the final result, the blog<br />27<br />Identity / branding: I use everywhere, when...
My Internet presence, some examples of the final result, content sharing (YouTube)<br />28<br />Identity / branding: I use...
My Internet presence: some examples of the final result, social network (Linkedin)<br />29<br />Identity / branding: I use...
My Internet presence: people in my linkedin network see my profile not only on the web…<br />30<br />beyond the WEB: my co...
Contents:<br />Backgrounders<br />My Internet presence<br />Costs & Benefits<br />31<br />
Costs & Benefits:<br />32<br />
Costs & Benefits: the cost for starting up<br />33<br />Start-up costs (CAPEX):<br /><ul><li>No licensecosts for platforms...
Most of the time wasspentnot on technicalaspects, but in refining the idea of my Internet Presence (thisgaveraise to thisp...
These hours havebeenspent in my free time (ittookaboutthree weeks elapsed…)</li></li></ul><li>Costs & Benefits: whatabouto...
Production costs for uploadedcontent: docs, ppt, videos, images,… are excluded(depends on you).
Upload time isexcluded(depends on connection).
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Building an Internet Presence

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This presentation is to illustrate the considerations and the(simple) roadmap I’ve followed to build my Internet Presence.

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Building an Internet Presence

  1. 1. Building an Internet Presence<br />I ARE A IDIOT…<br />…BUT I’M ON THE WEB !!!<br />episode 1<br />
  2. 2. Foreword<br />The aim of this presentation is to illustrate the considerations and the(simple) roadmap I’ve followed to build my Internet Presence (started on September 2010).<br />The aim of this presentation is not to provide a management and/or strategy guide to Internet Presence.<br />This presentation is a work in progress, it will evolve according to the evolution(s) of my Internet Presence, that’s why this is “episode 1”. <br />2<br />
  3. 3. Forewordwhy an Internet Presence ?<br />3<br />Whenyoumeetsomeone new (for professionalor personal reasons ), to betterunderstandwhoyou’vemet:<br />do yousearch for her/him on the net ?<br />yes <br />no <br />Youknow the benefits: <br />just assume thatotherpeople do the same with you…<br />Youdon’tneed an Internet Presence:<br />probablyyouwon’tperceive the benefits…<br />STOP READING<br />CONTINUE READING<br />
  4. 4. Forewordbe aware of the business fallouts…<br />4<br />...what turns out to be useful on the net, soon or later will be applied successfully within the company (on the Intranet) even if we don’t acknowledge it…<br />
  5. 5. Foreword: be aware of the business falloutsaboutInvisibleAssets…<br />5<br />Business Vision:<br />“A small but increasing number of managers add information to the list (of corporate assets). That final item is not easy to pin down. Technology is an example, but information is much more than that. Consumer trust, brand image, control of distribution, corporate culture, and management skill are all informational resources. I call these information-based resources invisible assets, and they are just as essential for effective operation as the more visible corporate resources. More than that, I believe they are the most important resources for long-term success.<br />….Most invisible assets and some human resources are necessary are necessary for competitive success …”<br />HiroyukiItami, 1980:<br />MobilizingInvisibleAssets<br />
  6. 6. Contents:<br />Backgrounders<br />My Internet Presence<br />Costs & Benefits<br />Conclusions<br />6<br />
  7. 7. Backgrounders: the Web is no more synonymous with Internet !!<br />7<br />The Web Is Dead. Long Live the Internet *<br />* Chris Anderson (Wired: August 2010) <br />http://www.wired.com/magazine/2010/08/ff_webrip/all/1<br />
  8. 8. Backgrounders: that’s why Web Presence is no more Internet Presence…<br />Old definition:<br />“A Web presence (or Web site) is a collection of Web files on a particular subject that includes a beginning file called a home page.For example, most companies, organizations, or individuals that have Web sites have a single address that they give you…”<br />(whatis.com 2005) <br />8<br />
  9. 9. Backgrounders: that’s why Web Presence is no more Internet Presence…<br />New definition:<br />“The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to :<br />E-mail<br />Internet forums<br />Blogs<br />Minisites<br />Search engine listings<br />Social networks <br />Web directories<br />Websites<br />Word of mouth marketing (WOMM).”<br />(wikipedia 2010) <br />moreover…<br />some individuals actually have an Internet Presence without a Web site…<br />9<br />
  10. 10. Backgrounders: that’s why Web Presence is no more Internet Presence…<br />New definition:<br />“The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to :<br />E-mail<br />Internet forums<br />Blogs<br />Minisites<br />Search engine listings<br />Social networks <br />Web directories<br />Websites<br />Word of mouth marketing (WOMM).”<br />(wikipedia 2010) <br />moreover…<br />some individuals actually have an Internet Presence without a Web site…<br />10<br />
  11. 11. Backgrounders: so what are social networks ? <br />“A social networkis a social structure made up of individuals (or organizations) which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.”<br />“A social network serviceis an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.”<br />(wikipedia) <br />11<br />
  12. 12. Backgrounders: what’s the difference ?<br />12<br />Having an account on some social networking service(s) <br />does not mean you are, or even participate to a social network,<br />…unlessyou’vesomethingtiyngyourself with otherpeople and you share it…<br />
  13. 13. Backgrounders: social networking requirements<br />Something tying you with people or organizations in the social network you intend to participate to;<br />A presence plan: i.e. which service to intend to use for what;<br />Some content of value for your network, to publish at a regular rate on the services you’ve subscribed;<br />Monitoring access from your network to your content and refocusing if needed.<br />13<br />
  14. 14. Backgrounders: but you must consider also web apps…<br />“A web appis an application that uses internet technologies and is executed in a web browser. <br />Developers release their applications as web apps because of the larger flexibility of the format. <br />The application can be run directly from a website, or can be downloaded and installed locally, for offline use. “<br />(wikipedia)<br />14<br />
  15. 15. Backgrounders: now just put together all this in a planned, managed way…<br />15<br />your networks<br />yourapps<br />your site<br />Web<br />
  16. 16. Backgrounders: …and you’ll finally have<br />16<br />yourinternet presence<br />Web<br />
  17. 17. Contents:<br />Backgrounders<br />My Internet Presence<br />Costs & Benefits<br />Conclusions<br />17<br />
  18. 18. My Internet Presence:<br />18<br />“In theory there is no difference between theory and practice. In practice there is”<br />(Yogi Berra, 1925)<br />
  19. 19. My Internet Presence:putting social networking requirements at work…<br />Something tying you with people or organizations in the social network you intend to participate to;<br />A presence plan: i.e. which service to intend to use for what;<br />Some content of value for your network, to publish at a regular rate on the services you’ve subscribed;<br />Monitoring access from your network to your content and refocusing if needed.<br />19<br />
  20. 20. My Internet Presence: putting social networking requirements at work…<br />I intend to share my technological interests with the corresponding on-line communities;<br />I’ll do that either publishing articles, documents and videos or commenting and sharing videos, articles and links;<br />I’ll provide the content at least weekly with marginal effort, using ideas or insights arising from my current professional activities;<br />Monitoring has to be provided by the network services I’ll use.<br />20<br />
  21. 21. My Internet presence: no Web, no Apps by design (no time to develop / manage)<br />21<br />my internet presence<br />Web<br />
  22. 22. My Internet presence: no microblogging as for now (I’ve to decide how to use it…)<br />22<br />my internet presence<br />Web<br />
  23. 23. My Internet presence: 1. a blog<br />23<br />my internet presence<br />Web<br />The Blog is used to publish articles and to comment Internet pages, sites, news or events.<br />I use it also to keep a log of my ideas hoping to have contributions or comments from visitors…<br />
  24. 24. My Internet presence: 2. sharing services<br />24<br />my internet presence<br />Web<br />Videos: Youtubechannel, Vodpodchannel<br />Files: Slidesharechannel.<br />Links: Del.ic.ious<br />I use sharing services to share my (public) content and my favorites, to have comments and to keep track of related content from other people…<br />
  25. 25. My Internet presence: 3. social network services<br />25<br />my internet presence<br />Web<br />Linkedin: Professional social networkind service.<br />Facebook: Personal social networking service.<br />Different social networking services to participate to different social networks…<br />
  26. 26. My Internet presence: all these services are linked for automatic update and navigation<br />26<br />my internet presence<br />NAVIGATION / LINKS<br />through RSS / embed<br />UPDATE ACTIVITIES<br />Web<br />RSS / embed<br />RSS<br />RSS / embed<br />
  27. 27. My Internet presence: some examples of the final result, the blog<br />27<br />Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…<br />Connections to otherservices I use: <br />My sharingservicesupdates (automaticallyusing RSS)<br />
  28. 28. My Internet presence, some examples of the final result, content sharing (YouTube)<br />28<br />Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…<br />Connections to othercomponents of mypresence: <br />My Blog<br />
  29. 29. My Internet presence: some examples of the final result, social network (Linkedin)<br />29<br />Identity / branding: I use everywhere, whenpossible the same image, colors, fonts, icons…<br />Connections to othercomponents of mypresence: <br />my blog<br />Updates from blog and shares:<br />mydocument share<br />my blog<br />
  30. 30. My Internet presence: people in my linkedin network see my profile not only on the web…<br />30<br />beyond the WEB: my contact in their contact list is automatically updated. Updates appear also in the e-mail s I send them…<br />(MS Outlook 2010 + Linkedin Connector required)<br />NB the same can be done<br />with Facebook, and other services<br />
  31. 31. Contents:<br />Backgrounders<br />My Internet presence<br />Costs & Benefits<br />31<br />
  32. 32. Costs & Benefits:<br />32<br />
  33. 33. Costs & Benefits: the cost for starting up<br />33<br />Start-up costs (CAPEX):<br /><ul><li>No licensecosts for platforms: allplatforms and services are used in the «free» version.
  34. 34. Most of the time wasspentnot on technicalaspects, but in refining the idea of my Internet Presence (thisgaveraise to thispresentationbtw)
  35. 35. These hours havebeenspent in my free time (ittookaboutthree weeks elapsed…)</li></li></ul><li>Costs & Benefits: whataboutoperationalcosts (i.e. costs of contentpublishing) ?<br />34<br />Operationalcosts (OPEX):<br /><ul><li>Think time isexcluded (depends on you).
  36. 36. Production costs for uploadedcontent: docs, ppt, videos, images,… are excluded(depends on you).
  37. 37. Upload time isexcluded(depends on connection).
  38. 38. Blog posts and pages are writtenusing MS Live Writer.
  39. 39. Sharingisdoneeitherthrough free browser’sadd-on or add-hoc pop-up pages (Vodpod).</li></ul>* Marginal with the respect of contentideation and production (writing).<br />
  40. 40. Costs & Benefits: <br />35<br />Internet Presence costs are not a concern…<br />If you own valuable, well presented and constantly renewed digital assets, the marginal costs for maintaining an Internet Presence can be kept minimal…<br />btw, if your assets are not valuable nor well presented, consider if you’d better not having an Internet Presence…<br />
  41. 41. Costs & Benefits: benefits are almostintangible…<br />36<br />Other benefits from my experience:(for myself, not related to social network…)<br />I better focus on the ideas I consider relevant (because I know I will publish and share them…);<br />I try to better express them (improving the quality of content I produce and share), because I know I won’t be there to answer questions;<br />As a result my Internet Presence represent a much clearer framework of my own ideas even to myself…<br />
  42. 42. Conclusions: My Internet Presence<br />37<br />* use search…<br />

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