A Brand New You:Social Media &Social Networking“Join the Conversation”- Idealog                                           ...
Join the Conversation                                                                             “So who’s in control    ...
Join the Conversation“The Conversation Prism is a living representation of Social Mediaand evolves as services and convers...
Social Media Revolution[ VIDEO ] Socialnomics09:http://www.youtube.com/watch?v=sIFYPQjYhv8                                ...
Social Media &Graphic Designers--Social Media and Graphic Designershttp://www.dzinepress.com/2010/08/social-media-and-grap...
Social Media &Graphic DesignersSocial media networking is a prevailing trend that continues to growwith increasing awarene...
Social Media &Graphic DesignersToday, every segment of industry is shifting its focus towards socialmedia for its publicit...
Social Media forGraphic Designers– PROs & CONs                                    © Jade Tang | Term Two, Semester Two | W...
PRO: Shortest Route toPublicity and Promotion                            Social media marketing is a                      ...
PRO: Your Link to theDesign Community                            There are millions of graphic                            ...
PRO: Lower Cost– Greater Effects                            With abundance of Internet                            connecti...
PRO: A Magnetfor Opportunities                             Social networking and blogging                             webs...
CON: Goingoff-the-Track                                Too much indulgence in the                                social me...
CON: An Open Invitationto Plagiarism                            With the prevailing trend of                            so...
CON: Work Life andPersonal Life Imbalance                            Too much social media usage                          ...
CON: Spam and Scam                          Unlike other media, social                          media is the biggest victi...
PROs:                            CONs:• Shortest Route to Publicity    • Going Off-the-Track  and Promotion               ...
ConclusionModeration is the key.A balance is required in life and routine,generally from everybody, andspecifically from a...
A Brand New You:Social Media &Social Networking[ Examples ]                                        © Jade Tang | Term Two,...
yMediaExample case-study:http://ymedia.co.nz                                               © Jade Tang | Term Two, Semeste...
The Big IdeaExample case-study:http://thebigidea.co.nz                                                   © Jade Tang | Ter...
We Can CreateExample case-study:http://wecancreate.co.nz                                                    © Jade Tang | ...
Auckland 2011Example case-study:http://auckland2011.com                                                   © Jade Tang | Te...
A Brand New You:Social Media &Social Networking[ Exercises ]                                        © Jade Tang | Term Two...
Exercises:1.    Set up The Basics (Social Media)1a.   Facebook      http://speckyboy.com/2010/08/15/40-highly-effective-fa...
Exercises:2.       Set up platform (Social Networking)       • Behance                          http://www.behance.net/   ...
The Social Network[ VIDEO ] The Social Network - Trailerhttp://www.youtube.com/watch?v=mWoUgftTj3Y                        ...
References:• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/• http://www.graphicdesign...
A Brand New You:Social Media &Social Networking[ Questions ]                                        © Jade Tang | Term Two...
ABNY11 Week4-social
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Transcript of "ABNY11 Week4-social"

  1. 1. A Brand New You:Social Media &Social Networking“Join the Conversation”- Idealog © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  2. 2. Join the Conversation “So who’s in control of your brand? - It’s all of us. Say goodbye to the mass message and welcome to... THE CONVERSATION - James Hurman--The Conversationhttp://idealog.co.nz/magazine/22/the-conversation © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  3. 3. Join the Conversation“The Conversation Prism is a living representation of Social Mediaand evolves as services and conversation channelsemerge, fuse, and dissipate.” - Brian Solis--The Conversation Prismhttp://www.bronsonharrington.com/the-conversation-prism/ © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  4. 4. Social Media Revolution[ VIDEO ] Socialnomics09:http://www.youtube.com/watch?v=sIFYPQjYhv8 © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  5. 5. Social Media &Graphic Designers--Social Media and Graphic Designershttp://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/ © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  6. 6. Social Media &Graphic DesignersSocial media networking is a prevailing trend that continues to growwith increasing awareness. People from all walks of life are prone toits usage and likewise, with graphic designers. However, with thegrowing challenges of the design world, social media has becomemore of a necessity for every designer. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  7. 7. Social Media &Graphic DesignersToday, every segment of industry is shifting its focus towards socialmedia for its publicity and promotion. The graphic design industryis no exception with more and more graphic designers making useof it. But like every other technology that has been invented, socialmedia has its particular pros and cons. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  8. 8. Social Media forGraphic Designers– PROs & CONs © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  9. 9. PRO: Shortest Route toPublicity and Promotion Social media marketing is a known fact that the fastest way to promote something to the world. One single tweet on Twitter and graphic designers are able to share their designs with the entire designer community, rather the world. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  10. 10. PRO: Your Link to theDesign Community There are millions of graphic designers all over the world and all of us share almost the same feelings and understand each other. By using social media, graphic designers share their views and their designing work and provide useful feedback to each other. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  11. 11. PRO: Lower Cost– Greater Effects With abundance of Internet connectivity and its low cost availability, social media has become the most inexpensive of all promotional mediums. Also, social mediums provide the designers an opportunity to learn from fellow designers and put that learned thing into their practice. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  12. 12. PRO: A Magnetfor Opportunities Social networking and blogging websites have become a popular resource for graphic designers to find potential clients and business opportunities from all around the world. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  13. 13. CON: Goingoff-the-Track Too much indulgence in the social media websites often leads to waste of the designers’ precious time. Social media is a complex web and one shared link leads a graphic designer to another and then another and it goes on. So, designers often forget their basic work and go off-the-track from their main purpose. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  14. 14. CON: An Open Invitationto Plagiarism With the prevailing trend of social media website usage, we have witnessed an increase in design plagiarism. This may prove to be fatal for graphic designers as there is not much they can do to protect their design work on the social networking websites or their own online portfolio. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  15. 15. CON: Work Life andPersonal Life Imbalance Too much social media usage creates an imbalance between a graphic designer’s work life and personal life. It is important for you to set priorities. A balanced social media usage requires a graphic designer to dedicate reasonable amount of time to social networking and fulfill personal duties as well. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  16. 16. CON: Spam and Scam Unlike other media, social media is the biggest victim of spam and scam menace. We are faced with a constant bombardment of spamming from various scam entities everyday which creates confusion in the design field. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  17. 17. PROs: CONs:• Shortest Route to Publicity • Going Off-the-Track and Promotion • An Open Invitation to Plagiarism• Your Link to the Design • Work Life and Personal Life Community Imbalance• Lower Cost – Greater Effects • Spam and Scam• A Magnet for Opportunities © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  18. 18. ConclusionModeration is the key.A balance is required in life and routine,generally from everybody, andspecifically from a graphic designer. © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  19. 19. A Brand New You:Social Media &Social Networking[ Examples ] © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  20. 20. yMediaExample case-study:http://ymedia.co.nz © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  21. 21. The Big IdeaExample case-study:http://thebigidea.co.nz © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  22. 22. We Can CreateExample case-study:http://wecancreate.co.nz © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  23. 23. Auckland 2011Example case-study:http://auckland2011.com © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  24. 24. A Brand New You:Social Media &Social Networking[ Exercises ] © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  25. 25. Exercises:1. Set up The Basics (Social Media)1a. Facebook http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/1b. Linkedin http://www.linkedin.com/opensocialInstallation/preview?_applicationId=104096&_ch_panel_id=11c. Twitter http://vandelaydesign.com/blog/social-media/designers-on-twitter/ © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  26. 26. Exercises:2. Set up platform (Social Networking) • Behance http://www.behance.net/ • CarbonMade http://carbonmade.com/ • CargoCollective http://cargocollective.com/ • Coroflot http://www.coroflot.com/ • Deviant Art http://www.deviantart.com/ • Dribble http://dribbble.com/--Social networking sites for creatives and designershttp://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/ © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  27. 27. The Social Network[ VIDEO ] The Social Network - Trailerhttp://www.youtube.com/watch?v=mWoUgftTj3Y © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  28. 28. References:• http://www.dzinepress.com/2010/08/social-media-and-graphic-designers-pros-and-cons/• http://www.graphicdesignblog.org/sm-graphic-designer-construct-destruct/• http://webhostinghelpguy.inmotionhosting.com/web-design-tips/3-ways-designers-can-use-social-media/• http://www.smashingmagazine.com/2009/07/13/social-network-design-examples-and-best-practices/• http://www.treehugger.com/files/2007/02/design_related.php• http://www.aaronrussell.co.uk/blog/social-networking-sites-for-creatives/• http://www.web3mantra.com/2010/03/25/top-10-social-media-digg-like-websites-for-designers-bloggers- developers/• http://www.allgraphicdesign.com/graphicsblog/2009/06/29/social-networking-communities-for-graphic- designers-web-designers/• http://blog.brand-yourself.com/brand-yourselfcom/social-media-etiquette-for-students/ © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
  29. 29. A Brand New You:Social Media &Social Networking[ Questions ] © Jade Tang | Term Two, Semester Two | Week 4 A Brand New You: The importance of Social Media/Social Networking Bachelor of Design | Year Two Elective http://abny2011.tumblr.com
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