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The Ultimate Blog Experience


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"The Ultimate Blog Experience" Keynote presentation by Black Web 2.0 at Blogging While Brown.

"The Ultimate Blog Experience" Keynote presentation by Black Web 2.0 at Blogging While Brown.

Published in: Technology, Business

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  • 1. Angela Conyers-Benton Markus Robinson
  • 2. Platforms
    • Wordpress, MoveableType, Typepad, Blogger, ect.
    • Blog Engine for Microsoft
    • Blog CFM for Cold Fusion
    • Plugins:
  • 3. Widgets, Applications, & Plugins
    • SpringWidgets
    • Build our own: Clearspring
    • Grab external widgets that will complement your content
    • Consider outsourcing development of Facebook apps or iPhone apps; this will help add value to your content and result in WOMM, going viral
    • Wordpress has plugins for just about anything, use caution so that your site is still usable and loads fast.
  • 4. Design and Layout
    • Usability is important and shouldn’t be over looked
    • Aesthetically Pleasing ( Yahoo! Design Stencil Kit )
    • Build a brand not a just a website:
      • Who you associate with effects your brand, including advertisers.
    • Content is King, don’t over do the graphics
    • Stay a breast of design trends, but remember trends fade
    • Design should work WITH the content not fight it
  • 5. Gaining Traffic
    • Search Engine Optimization
    • Partnerships
    • Syndication
    • Showing Value
    • Building a Community
    • Social Media Marketing:
      • Facebook Targeted Ads
      • StumbleUpon
  • 6. Search Engine Optimization (SEO)
  • 7. SEO Tips
    • Submit your site to Search Engines
    • Have relevant and quality sites link to yours
    • Use Short Clean URL’s
    • Avoid iFrame’s and Flash
    • Use Google Webmaster Central
    • Submit and XML sitemap to Google
    • Analyze Traffic:
      • Keyword Exploration
      • Top Content
  • 8. Syndication
    • Content Partnerships
    • RSS Syndication to distribute your content on social networks like:
      • Facebook
      • Twitter
      • MySpace
  • 9. Building a Community
    • Building Evangelists from your readers
    • Social Bookmarking:
      • Yahoo! Buzz
      • GlobalGrind
      • EVIPlist
    • Community Platforms:
      • Meebo
      • Ning
      • CollectiveX
      • Find the best platform for your specific content:
        • Audio use Odeo, iTunes, Zune, iMeem, ect.
  • 10. Content
    • Scheduling content
    • Frequency
    • SEO friendly URL's
    • Headlines (SEO)
    • Keyword Audit, Research, Exploration
    • Guest Writers
    • Other Content
      • Podcasts, video blogging (vlogging)
  • 11. Content con’t
    • Use Google Trends to looks for hot topics to write about, this will help drive organic referral traffic to your site.
    • Mobile integration for various devices
  • 12. Last but not least!
    • Be original
    • Find your voice
    • Be engaging
    • Post often
    • HAVE FUN!
  • 13.