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Angela Conyers-Benton Markus Robinson BlackWeb20.com
Platforms <ul><li>Wordpress, MoveableType, Typepad, Blogger, ect. </li></ul><ul><li>Blog Engine for Microsoft </li></ul><u...
Widgets, Applications, & Plugins <ul><li>SpringWidgets </li></ul><ul><li>Build our own:  Clearspring </li></ul><ul><li>Gra...
Design and Layout <ul><li>Usability is important and shouldn’t be over looked </li></ul><ul><li>Aesthetically Pleasing ( Y...
Gaining Traffic <ul><li>Search Engine Optimization </li></ul><ul><li>Partnerships </li></ul><ul><li>Syndication </li></ul>...
Search Engine Optimization (SEO)
SEO Tips <ul><li>Submit your site to Search Engines </li></ul><ul><li>Have relevant and quality sites link to yours </li><...
Syndication <ul><li>Content Partnerships </li></ul><ul><li>RSS Syndication to distribute your content on social networks l...
Building a Community <ul><li>Building Evangelists from your readers </li></ul><ul><li>Social Bookmarking: </li></ul><ul><u...
Content <ul><li>Scheduling content </li></ul><ul><li>Frequency </li></ul><ul><li>SEO friendly URL's </li></ul><ul><li>Head...
Content con’t <ul><li>Use Google Trends to looks for hot topics to write about, this will help drive organic referral traf...
Last but not least! <ul><li>Be original </li></ul><ul><li>Find your voice </li></ul><ul><li>Be engaging </li></ul><ul><li>...
 
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The Ultimate Blog Experience

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"The Ultimate Blog Experience" Keynote presentation by Black Web 2.0 at Blogging While Brown.

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Transcript of "The Ultimate Blog Experience"

  1. 1. Angela Conyers-Benton Markus Robinson BlackWeb20.com
  2. 2. Platforms <ul><li>Wordpress, MoveableType, Typepad, Blogger, ect. </li></ul><ul><li>Blog Engine for Microsoft </li></ul><ul><li>Blog CFM for Cold Fusion </li></ul><ul><li>Plugins: </li></ul>
  3. 3. Widgets, Applications, & Plugins <ul><li>SpringWidgets </li></ul><ul><li>Build our own: Clearspring </li></ul><ul><li>Grab external widgets that will complement your content </li></ul><ul><li>Consider outsourcing development of Facebook apps or iPhone apps; this will help add value to your content and result in WOMM, going viral </li></ul><ul><li>Wordpress has plugins for just about anything, use caution so that your site is still usable and loads fast. </li></ul>
  4. 4. Design and Layout <ul><li>Usability is important and shouldn’t be over looked </li></ul><ul><li>Aesthetically Pleasing ( Yahoo! Design Stencil Kit ) </li></ul><ul><li>Build a brand not a just a website: </li></ul><ul><ul><li>Who you associate with effects your brand, including advertisers. </li></ul></ul><ul><li>Content is King, don’t over do the graphics </li></ul><ul><li>Stay a breast of design trends, but remember trends fade </li></ul><ul><li>Design should work WITH the content not fight it </li></ul>
  5. 5. Gaining Traffic <ul><li>Search Engine Optimization </li></ul><ul><li>Partnerships </li></ul><ul><li>Syndication </li></ul><ul><li>Showing Value </li></ul><ul><li>Building a Community </li></ul><ul><li>Social Media Marketing: </li></ul><ul><ul><li>Facebook Targeted Ads </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul>
  6. 6. Search Engine Optimization (SEO)
  7. 7. SEO Tips <ul><li>Submit your site to Search Engines </li></ul><ul><li>Have relevant and quality sites link to yours </li></ul><ul><li>Use Short Clean URL’s </li></ul><ul><li>Avoid iFrame’s and Flash </li></ul><ul><li>Use Google Webmaster Central </li></ul><ul><li>Submit and XML sitemap to Google </li></ul><ul><li>Analyze Traffic: </li></ul><ul><ul><li>Keyword Exploration </li></ul></ul><ul><ul><li>Top Content </li></ul></ul>
  8. 8. Syndication <ul><li>Content Partnerships </li></ul><ul><li>RSS Syndication to distribute your content on social networks like: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>MySpace </li></ul></ul>
  9. 9. Building a Community <ul><li>Building Evangelists from your readers </li></ul><ul><li>Social Bookmarking: </li></ul><ul><ul><li>Yahoo! Buzz </li></ul></ul><ul><ul><li>GlobalGrind </li></ul></ul><ul><ul><li>EVIPlist </li></ul></ul><ul><li>Community Platforms: </li></ul><ul><ul><li>Meebo </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>CollectiveX </li></ul></ul><ul><ul><li>Find the best platform for your specific content: </li></ul></ul><ul><ul><ul><li>Audio use Odeo, iTunes, Zune, iMeem, ect. </li></ul></ul></ul>
  10. 10. Content <ul><li>Scheduling content </li></ul><ul><li>Frequency </li></ul><ul><li>SEO friendly URL's </li></ul><ul><li>Headlines (SEO) </li></ul><ul><li>Keyword Audit, Research, Exploration </li></ul><ul><li>Guest Writers </li></ul><ul><li>Other Content </li></ul><ul><ul><li>Podcasts, video blogging (vlogging) </li></ul></ul>
  11. 11. Content con’t <ul><li>Use Google Trends to looks for hot topics to write about, this will help drive organic referral traffic to your site. </li></ul><ul><li>Mobile integration for various devices </li></ul>
  12. 12. Last but not least! <ul><li>Be original </li></ul><ul><li>Find your voice </li></ul><ul><li>Be engaging </li></ul><ul><li>Post often </li></ul><ul><li>HAVE FUN! </li></ul>
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