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L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
Trials, tribulations, and triumphs. Every marketing campaign has them. Communications Officer Merika Ramundo and Digitization and New Media Administrator Greg Houston briefly recount their "learning moments" around creating and designing McGill Library's 2013 "Everything You Need" marketing campaign. Attendees will walk away with practical tips and strategies on how to improve/freshen up marketing materials without spending a fortune.