Greg Houston, Digitization and New Media Administrator
Merika Ramundo, Communications Officer
gregory.houston@mcgill.ca
me...
 Eat chocolate
 Assemble the troops
 Prepare your kit
 Strategize! Plan!
Getting started
 Why are you doing this?
 Who is your audience?
 What is your message?
 How will the campaign be used?
 Timing is eve...
Inspiration
At the heart of it all…
Inspiration from the outside in…
Idea Ping-Pong
Sketch to mockup
Rough mockups
Initial Sketches
Mockups
Visual guide for Library services.
Google
Wikipedia McGill Library
Research Accuracy Scale
Library – 1 Backpack - 0
Promotional Campaigns
2010 - 2011
2011 - 2012
2012 - 2013
2013 - 2014
Trials & Tribulations
Budget, Approvals, Outsourcing
McGill Library book bag re-design concept, 2012 Smoke-Free Terrace Campaign tentcard, May 2...
Collaborative Design, Translation & Last Minute Changes
Rights & Appropriation - Subway Map Concept (2011-12)
“If everyone in town comes to my plant
and takes a free sample of what I make,
I’ll go bankrupt. But if everyone in the
wo...
 Photography
 Typography
 Colour
 Vectors
 Motion
Tips & tricks!
Photography
digital.library.mcgill.ca
Stock vs. Unique imagery
Quebec standard products : maple syrup
and maple sugar.
mcgill.worldcat.org/oclc/732289096
Courte...
On-site photography
Photos courtesy of Klaus Fiedler.
Photo courtesy of Klaus Fiedler.
Studio photography
www.mcgill.ca/library
Book of Hours, Use of Sarum, Flemish or English, c.1450.
 Colour balancing: eyedropper tool & Xrite colourchecking chart
Studio photography
Judy, a glove puppet
digital.library.m...
 Library banner.
Details
Old McGill 1916
yearbooks.mcgill.ca
Details
Bookmarks
yearbooks.mcgill.ca
digital.library.mcgill.ca/warposters
Christmas card
The illustrated London news.
mcg...
Typography
Typography
fontshop.com/glossary/
behance.net/Gallery/Periodic-Table-of-Typefaces/193759
www.joustmultimedia.com/blog/post
/the-art-of-combining-fonts
 So ...
Colours
Commercial illustration for the Canadian
Pacific Railway by Peter Ewart
 Swatches
 Schemes
 Pure vs. Rich Blacks
Colour...
http://help.adobe.com
 Vectors
 Fill objects
 Pen Tool
 Smart objects
Objects
 Character animation
 Motion tracking
 Hand drawn style
 Kinetic type/icons
Motion
Videos have been removed
for slides...
Thank you!
gregory.houston@mcgill.ca
merika.ramundo@mcgill.ca
Would you like to dig deeper?
Websites that inspire
Merika
50 Best Design-Themed Pinterest Boards: http://www.creativebloq.com/inspiration/pinterest-boa...
The Dirt on Design “Crib Sheet”
Typography
Create your own info graphics! http://www.easel.ly/
Kinetic typography motion g...
Dirt On Design / Greg Houston & Merika Ramundo
Dirt On Design / Greg Houston & Merika Ramundo
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Dirt On Design / Greg Houston & Merika Ramundo

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L'Association des bibliothécaires du Québec - Quebec Library Association

2014: Bibliothèques et design / Libraries by Design

Trials, tribulations, and triumphs. Every marketing campaign has them. Communications Officer Merika Ramundo and Digitization and New Media Administrator Greg Houston briefly recount their "learning moments" around creating and designing McGill Library's 2013 "Everything You Need" marketing campaign. Attendees will walk away with practical tips and strategies on how to improve/freshen up marketing materials without spending a fortune.

Published in: Design, Education, Technology
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Dirt On Design / Greg Houston & Merika Ramundo

  1. 1. Greg Houston, Digitization and New Media Administrator Merika Ramundo, Communications Officer gregory.houston@mcgill.ca merika.ramundo@mcgill.ca The on Design: Tips and Tricks for creating promotional items at your library
  2. 2.  Eat chocolate  Assemble the troops  Prepare your kit  Strategize! Plan! Getting started
  3. 3.  Why are you doing this?  Who is your audience?  What is your message?  How will the campaign be used?  Timing is everything! Strategize! Plan!
  4. 4. Inspiration
  5. 5. At the heart of it all…
  6. 6. Inspiration from the outside in…
  7. 7. Idea Ping-Pong
  8. 8. Sketch to mockup Rough mockups Initial Sketches
  9. 9. Mockups Visual guide for Library services.
  10. 10. Google Wikipedia McGill Library Research Accuracy Scale Library – 1 Backpack - 0
  11. 11. Promotional Campaigns
  12. 12. 2010 - 2011
  13. 13. 2011 - 2012
  14. 14. 2012 - 2013
  15. 15. 2013 - 2014
  16. 16. Trials & Tribulations
  17. 17. Budget, Approvals, Outsourcing McGill Library book bag re-design concept, 2012 Smoke-Free Terrace Campaign tentcard, May 2014
  18. 18. Collaborative Design, Translation & Last Minute Changes
  19. 19. Rights & Appropriation - Subway Map Concept (2011-12)
  20. 20. “If everyone in town comes to my plant and takes a free sample of what I make, I’ll go bankrupt. But if everyone in the world takes a free sample of one of my ideas (or at least one of my good ones), we’ll all get richer….Ideas can’t be stolen, because ideas don’t get smaller when they’re shared, they get bigger.” http://ideas.ted.com/2014/02/03/the-big-mistake-we-all-make-about-ideas/
  21. 21.  Photography  Typography  Colour  Vectors  Motion Tips & tricks!
  22. 22. Photography
  23. 23. digital.library.mcgill.ca
  24. 24. Stock vs. Unique imagery Quebec standard products : maple syrup and maple sugar. mcgill.worldcat.org/oclc/732289096 Courtesy: istockphoto.com
  25. 25. On-site photography Photos courtesy of Klaus Fiedler. Photo courtesy of Klaus Fiedler.
  26. 26. Studio photography www.mcgill.ca/library Book of Hours, Use of Sarum, Flemish or English, c.1450.
  27. 27.  Colour balancing: eyedropper tool & Xrite colourchecking chart Studio photography Judy, a glove puppet digital.library.mcgill.ca/puppets Puss in boots, the cover. digital.library.mcgill.ca/stories
  28. 28.  Library banner. Details Old McGill 1916 yearbooks.mcgill.ca
  29. 29. Details Bookmarks yearbooks.mcgill.ca digital.library.mcgill.ca/warposters Christmas card The illustrated London news. mcgill.worldcat.org/oclc/1752679
  30. 30. Typography
  31. 31. Typography fontshop.com/glossary/
  32. 32. behance.net/Gallery/Periodic-Table-of-Typefaces/193759 www.joustmultimedia.com/blog/post /the-art-of-combining-fonts  So many choices!  Squash & stretch  Type families  Web and Print  All CAPS Typography turnarounddesign.com/what-does-typography-say-about-your-brand/ http://www.fionarobertsongraphics.co.uk/ www.urbanfonts.com
  33. 33. Colours
  34. 34. Commercial illustration for the Canadian Pacific Railway by Peter Ewart  Swatches  Schemes  Pure vs. Rich Blacks Colours Kuler.adobe.com Rich Black 50% Cyan, 50% Magenta, 25% Yellow, 100% Black Pure Black 100% Black
  35. 35. http://help.adobe.com  Vectors  Fill objects  Pen Tool  Smart objects Objects
  36. 36.  Character animation  Motion tracking  Hand drawn style  Kinetic type/icons Motion Videos have been removed for slideshare
  37. 37. Thank you! gregory.houston@mcgill.ca merika.ramundo@mcgill.ca Would you like to dig deeper?
  38. 38. Websites that inspire Merika 50 Best Design-Themed Pinterest Boards: http://www.creativebloq.com/inspiration/pinterest-boards-812533 Library infographic on Pinterest: http://www.pinterest.com/yeoldefort/library-infographics/ Fast Company: http://www.fastcompany.com PSFK: http://www.psfk.com/ John Cotton Dana Awards: http://www.ebscohost.com/academic/john-cotton-dana I Love Charts Tumblr: http://ilovecharts.tumblr.com/ TedTalks Design: http://www.ted.com/topics/design TedTalks Marketing: http://www.ted.com/topics/marketing NYPL: http://www.nypl.org/ Comic Sans Criminal: http://www.comicsanscriminal.com/ Books that inspire Merika Steal Like An Artist by Justin Kleon: http://austinkleon.com/steal/ Big Book of Graphic Design: http://www.goodreads.com/book/show/324969.The_Big_Book_of_Graphic_Design Blogs that inspire Merika Mitch Joel’s blog “Six Pixels of Separation”: http://www.twistimage.com/blog/ Seth Godin’s blog: http://sethgodin.typepad.com/ Marketing & Design Resources Presentations Prezi (presentation tool): http://prezi.com/ The Dirt on Design “Crib Sheet”
  39. 39. The Dirt on Design “Crib Sheet” Typography Create your own info graphics! http://www.easel.ly/ Kinetic typography motion graphics: http://www.creativebloq.com/typography/examples-kinetic-typography- 11121304 Fonts My Font: http://www.myfonts.com/WhatTheFont/ dafont: http://www.dafont.com/ Typography app! http://notegraphy.com/ Free or almost free icons for signage http://www.flaticon.com/ http://thenounproject.com/ https://www.iconfinder.com/ Photographic rights & permissions (waivers) – links to samples & guidelines: http://www.sfu.ca/clf/styleguide/photography.html http://www.sfu.ca/starrynights//Resources/ConsentToUsePersonalInformation-2013ADULT.pdf https://uwaterloo.ca/brand-guidelines/visual-identity/photography Content Public Domain/Creative Commons Creative Commons Flickr: https://www.flickr.com/creativecommons/ Getty Publications Virtual Library: http://www.getty.edu/publications/virtuallibrary/index.html The Public Domain Review: http://publicdomainreview.org/ Bodleian Library/Vatican digitized manuscripts: http://bav.bodleian.ox.ac.uk/

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