Improved Navigation & Site Map Provide a Site Map Keep Navigation SIMPLE Include a Search Function
New Banner Images Images from Photography portion of the Profiles Project used to create more engaging banner images for the website as well as for publications and promotions.
Calendar of Events Connect museum visitors with events around the province Connect museum professionals with networking opportunities Events submitted also make it into the AMA’s quarterly publication: INFOrm
Distribute your web address in as many ways as possible
Print and communications materials
Links to your website on other relevant websites and blogs
Online recommendations – other sites link to yours
Major factor for Google’s PageRank system – the more you have the higher you will rank
Each profile on the AMA Tourism website links to the museum’s own site (when available) on the contact sidebar, all images, and at least once in the narrative potion of the profile.
Link your website to the AMA Tourism website at http://public.museums.ab.ca
Links Grande Prairie Museum and Heritage Village AMA Tourism Website Red Deer Museum & Art Gallery Galt Museum & Archives This is stronger… Grande Prairie Museum and Heritage Village AMA Tourism Website Red Deer Museum & Art Gallery Galt Museum & Archives … than this .
Branding is an important factor for getting your web address out there
“ A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.”
It is a consistent message and image you give to everyone who comes into contact with your organization
Your web address should be the name of the museum – your name is your brand
Your web address should be on everything your organization presents to the public
The Recognized Museum logo is a brand visitors can identify with a quality museum experience and affect their decision-making – put it on your website and other branding materials
Branding: the Recognized Museum Logo Goal: to create awareness and understanding of the Recognized Museum logo and what it means, and eventually to influence visitors’ visitation decisions. The RMP logo is on every profile page and promotions that the AMA undertakes.