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Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
Leveraging LinkedIn for Business
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Leveraging LinkedIn for Business

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Leveraging LinkedIn for Business

Leveraging LinkedIn for Business

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  • 1. Leveraging LinkedIn for Business Ann Latham Uncommon Clarity, Inc.
  • 2. LinkedIn – The Place To Be?
    • 41 million members in over 200 countries and territories
    • A new member every second or so, half from outside the U.S.
    • Executives from all Fortune 500 companies are members
    • But – most are not active!
  • 3. Furthermore
  • 4. Agenda
    • What is LinkedIn?
    • What good is LinkedIn and how do you use it?
    • How can you avoid wasting time?
  • 5. What Is LinkedIn?
    • #1 business oriented networking tool
    • Online résumé with connections
    • You create a human web
  • 6. What Is LinkedIn? Me 196 connections 16,000 + connections 1,395,100 + connections With 2093 added in past 2 days 1 st 2 nd 3 rd
  • 7. What Good Is LinkedIn?
    • Reconnect with lost contacts
    • Gain introduction to someone you want to meet
    • Gain visibility
    • Provide value and demonstrate your expertise
  • 8. #1 Use: Reconnect with Lost Contacts
  • 9. How Do You Reconnect?
    • Create an account
    • Create a profile (résumé)
    • Join relevant groups
    • Let LinkedIn suggest connections
    • Peruse your connection’s connections
    • Search for old contacts
  • 10. Create an Account at linkedin.com /
  • 11. Create a Profile
    • Include employers and alma maters
    • Add picture, website and description
  • 12. Join Relevant Groups
  • 13. Consider LinkedIn’s Suggestions
    • Invite people you know to join your network
  • 14. Consider LinkedIn’s Suggestions
    • Let LinkedIn find more contacts
  • 15. Peruse Your Connection’s Connections
  • 16. Search for Old Contacts
  • 17. #2 Use: Gain Intro to Someone You Want to Meet Me 196 16,000 + 1,395,100 + 1 st 2 nd 3 rd
  • 18. How Do You Gain An Intro?
    • See who is connected to the person you want to meet
  • 19. How Do You Gain An Intro?
    • See who is connected to the person you want to meet
  • 20. What Good Is LinkedIn?
    • Most can benefit from these:
    • Reconnecting with lost contacts
    • Gaining intro to someone you want to meet
    • Fewer can benefit from these:
    • Gaining visibility
    • Providing value and demonstrating expertise
  • 21. Why Can Fewer Benefit From These?
    • Why can fewer benefit from these?
    • Gain visibility
    • Provide value and demonstrate your expertise
    • These require that your target market is active on LinkedIn.
  • 22. How Can You Gain Visibility?
    • Home page and email updates show activity
  • 23. How Can You Provide Value?
    • Post and answer questions
    • Post news and events
  • 24. How Can You Avoid Wasting Time?
    • Concentrate on reconnecting and making new connections with business purpose
    • Build relationships – online and off – lots of connections is not the goal!
    • If your market is active on LinkedIn, pursue visibility and provide value
  • 25. How Can You Avoid Wasting Time?
    • Get clear about your objectives
    • Decide best approach
    • Stick with your plan
    • Explore and experiment on “play-time”
  • 26. Summary
    • Questions?
    • Favorite tips?
    • Success stories?
  • 27. Conclusion
    • Just another tool
    • No harm in being accessible (profile)
    • Flesh out a plan and stick with it
    • Keep play-time separate
  • 28. Contact Info for Ann Latham
    • Website: http://www.uncommonclarity.com
    • Blog: http://clearthoughts.com
    • LinkedIn: Ann Latham
    • Twitter: AnnLatham
    • [email_address]
    • 413-527-3737

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