Leveraging LinkedIn for Business Ann Latham Uncommon Clarity, Inc.

LinkedIn – The Place To Be? 41 million members in over 200 countries and territories A new member every second or so, half from outside the U.S. Executives from all Fortune 500 companies are members But – most are not active!

41 million members in over 200 countries and territories

A new member every second or so, half from outside the U.S.

Executives from all Fortune 500 companies are members

But – most are not active!

Furthermore

Agenda What is LinkedIn? What good is LinkedIn and how do you use it? How can you avoid wasting time?

What is LinkedIn?

What good is LinkedIn and how do you use it?

How can you avoid wasting time?

What Is LinkedIn? #1 business oriented networking tool Online résumé with connections You create a human web

#1 business oriented networking tool

Online résumé with connections

You create a human web

What Is LinkedIn? Me 196 connections 16,000 + connections 1,395,100 + connections With 2093 added in past 2 days 1 st 2 nd 3 rd

What Good Is LinkedIn? Reconnect with lost contacts Gain introduction to someone you want to meet Gain visibility Provide value and demonstrate your expertise

Reconnect with lost contacts

Gain introduction to someone you want to meet

Gain visibility

Provide value and demonstrate your expertise

#1 Use: Reconnect with Lost Contacts

How Do You Reconnect? Create an account Create a profile (résumé) Join relevant groups Let LinkedIn suggest connections Peruse your connection’s connections Search for old contacts

Create an account

Create a profile (résumé)

Join relevant groups

Let LinkedIn suggest connections

Peruse your connection’s connections

Search for old contacts

Create an Account at linkedin.com /

Create a Profile Include employers and alma maters Add picture, website and description

Include employers and alma maters

Add picture, website and description

Join Relevant Groups

Consider LinkedIn’s Suggestions Invite people you know to join your network

Invite people you know to join your network

Consider LinkedIn’s Suggestions Let LinkedIn find more contacts

Let LinkedIn find more contacts

Peruse Your Connection’s Connections

Search for Old Contacts

#2 Use: Gain Intro to Someone You Want to Meet Me 196 16,000 + 1,395,100 + 1 st 2 nd 3 rd

How Do You Gain An Intro? See who is connected to the person you want to meet

See who is connected to the person you want to meet

How Do You Gain An Intro? See who is connected to the person you want to meet

See who is connected to the person you want to meet

What Good Is LinkedIn? Most can benefit from these: Reconnecting with lost contacts Gaining intro to someone you want to meet Fewer can benefit from these: Gaining visibility Providing value and demonstrating expertise

Most can benefit from these:

Reconnecting with lost contacts

Gaining intro to someone you want to meet

Fewer can benefit from these:

Gaining visibility

Providing value and demonstrating expertise

Why Can Fewer Benefit From These? Why can fewer benefit from these? Gain visibility Provide value and demonstrate your expertise These require that your target market is active on LinkedIn.

Why can fewer benefit from these?

Gain visibility

Provide value and demonstrate your expertise

These require that your target market is active on LinkedIn.

How Can You Gain Visibility? Home page and email updates show activity

Home page and email updates show activity

How Can You Provide Value? Post and answer questions Post news and events

Post and answer questions

Post news and events

How Can You Avoid Wasting Time? Concentrate on reconnecting and making new connections with business purpose Build relationships – online and off – lots of connections is not the goal! If your market is active on LinkedIn, pursue visibility and provide value

Concentrate on reconnecting and making new connections with business purpose

Build relationships – online and off – lots of connections is not the goal!

If your market is active on LinkedIn, pursue visibility and provide value

How Can You Avoid Wasting Time? Get clear about your objectives Decide best approach Stick with your plan Explore and experiment on “play-time”

Get clear about your objectives

Decide best approach

Stick with your plan

Explore and experiment on “play-time”

Summary Questions? Favorite tips? Success stories?

Questions?

Favorite tips?

Success stories?

Conclusion Just another tool No harm in being accessible (profile) Flesh out a plan and stick with it Keep play-time separate

Just another tool

No harm in being accessible (profile)

Flesh out a plan and stick with it

Keep play-time separate

Contact Info for Ann Latham Website: http://www.uncommonclarity.com Blog: http://clearthoughts.com LinkedIn: Ann Latham Twitter: AnnLatham [email_address] 413-527-3737

Website: http://www.uncommonclarity.com

Blog: http://clearthoughts.com

LinkedIn: Ann Latham

Twitter: AnnLatham

[email_address]

413-527-3737