Leveraging LinkedIn for Business


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Leveraging LinkedIn for Business

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Leveraging LinkedIn for Business

  1. 1. Leveraging LinkedIn for Business Ann Latham Uncommon Clarity, Inc.
  2. 2. LinkedIn – The Place To Be? <ul><li>41 million members in over 200 countries and territories </li></ul><ul><li>A new member every second or so, half from outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are members </li></ul><ul><li>But – most are not active! </li></ul>
  3. 3. Furthermore
  4. 4. Agenda <ul><li>What is LinkedIn? </li></ul><ul><li>What good is LinkedIn and how do you use it? </li></ul><ul><li>How can you avoid wasting time? </li></ul>
  5. 5. What Is LinkedIn? <ul><li>#1 business oriented networking tool </li></ul><ul><li>Online résumé with connections </li></ul><ul><li>You create a human web </li></ul>
  6. 6. What Is LinkedIn? Me 196 connections 16,000 + connections 1,395,100 + connections With 2093 added in past 2 days 1 st 2 nd 3 rd
  7. 7. What Good Is LinkedIn? <ul><li>Reconnect with lost contacts </li></ul><ul><li>Gain introduction to someone you want to meet </li></ul><ul><li>Gain visibility </li></ul><ul><li>Provide value and demonstrate your expertise </li></ul>
  8. 8. #1 Use: Reconnect with Lost Contacts
  9. 9. How Do You Reconnect? <ul><li>Create an account </li></ul><ul><li>Create a profile (résumé) </li></ul><ul><li>Join relevant groups </li></ul><ul><li>Let LinkedIn suggest connections </li></ul><ul><li>Peruse your connection’s connections </li></ul><ul><li>Search for old contacts </li></ul>
  10. 10. Create an Account at linkedin.com /
  11. 11. Create a Profile <ul><li>Include employers and alma maters </li></ul><ul><li>Add picture, website and description </li></ul>
  12. 12. Join Relevant Groups
  13. 13. Consider LinkedIn’s Suggestions <ul><li>Invite people you know to join your network </li></ul>
  14. 14. Consider LinkedIn’s Suggestions <ul><li>Let LinkedIn find more contacts </li></ul>
  15. 15. Peruse Your Connection’s Connections
  16. 16. Search for Old Contacts
  17. 17. #2 Use: Gain Intro to Someone You Want to Meet Me 196 16,000 + 1,395,100 + 1 st 2 nd 3 rd
  18. 18. How Do You Gain An Intro? <ul><li>See who is connected to the person you want to meet </li></ul>
  19. 19. How Do You Gain An Intro? <ul><li>See who is connected to the person you want to meet </li></ul>
  20. 20. What Good Is LinkedIn? <ul><li>Most can benefit from these: </li></ul><ul><li>Reconnecting with lost contacts </li></ul><ul><li>Gaining intro to someone you want to meet </li></ul><ul><li>Fewer can benefit from these: </li></ul><ul><li>Gaining visibility </li></ul><ul><li>Providing value and demonstrating expertise </li></ul>
  21. 21. Why Can Fewer Benefit From These? <ul><li>Why can fewer benefit from these? </li></ul><ul><li>Gain visibility </li></ul><ul><li>Provide value and demonstrate your expertise </li></ul><ul><li>These require that your target market is active on LinkedIn. </li></ul>
  22. 22. How Can You Gain Visibility? <ul><li>Home page and email updates show activity </li></ul>
  23. 23. How Can You Provide Value? <ul><li>Post and answer questions </li></ul><ul><li>Post news and events </li></ul>
  24. 24. How Can You Avoid Wasting Time? <ul><li>Concentrate on reconnecting and making new connections with business purpose </li></ul><ul><li>Build relationships – online and off – lots of connections is not the goal! </li></ul><ul><li>If your market is active on LinkedIn, pursue visibility and provide value </li></ul>
  25. 25. How Can You Avoid Wasting Time? <ul><li>Get clear about your objectives </li></ul><ul><li>Decide best approach </li></ul><ul><li>Stick with your plan </li></ul><ul><li>Explore and experiment on “play-time” </li></ul>
  26. 26. Summary <ul><li>Questions? </li></ul><ul><li>Favorite tips? </li></ul><ul><li>Success stories? </li></ul>
  27. 27. Conclusion <ul><li>Just another tool </li></ul><ul><li>No harm in being accessible (profile) </li></ul><ul><li>Flesh out a plan and stick with it </li></ul><ul><li>Keep play-time separate </li></ul>
  28. 28. Contact Info for Ann Latham <ul><li>Website: http://www.uncommonclarity.com </li></ul><ul><li>Blog: http://clearthoughts.com </li></ul><ul><li>LinkedIn: Ann Latham </li></ul><ul><li>Twitter: AnnLatham </li></ul><ul><li>[email_address] </li></ul><ul><li>413-527-3737 </li></ul>