Leveraging LinkedIn for Business

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    6 Favorites

    Leveraging LinkedIn for Business - Presentation Transcript

    1. Leveraging LinkedIn for Business Ann Latham Uncommon Clarity, Inc.
    2. LinkedIn – The Place To Be?
      • 41 million members in over 200 countries and territories
      • A new member every second or so, half from outside the U.S.
      • Executives from all Fortune 500 companies are members
      • But – most are not active!
    3. Furthermore
    4. Agenda
      • What is LinkedIn?
      • What good is LinkedIn and how do you use it?
      • How can you avoid wasting time?
    5. What Is LinkedIn?
      • #1 business oriented networking tool
      • Online résumé with connections
      • You create a human web
    6. What Is LinkedIn? Me 196 connections 16,000 + connections 1,395,100 + connections With 2093 added in past 2 days 1 st 2 nd 3 rd
    7. What Good Is LinkedIn?
      • Reconnect with lost contacts
      • Gain introduction to someone you want to meet
      • Gain visibility
      • Provide value and demonstrate your expertise
    8. #1 Use: Reconnect with Lost Contacts
    9. How Do You Reconnect?
      • Create an account
      • Create a profile (résumé)
      • Join relevant groups
      • Let LinkedIn suggest connections
      • Peruse your connection’s connections
      • Search for old contacts
    10. Create an Account at linkedin.com /
    11. Create a Profile
      • Include employers and alma maters
      • Add picture, website and description
    12. Join Relevant Groups
    13. Consider LinkedIn’s Suggestions
      • Invite people you know to join your network
    14. Consider LinkedIn’s Suggestions
      • Let LinkedIn find more contacts
    15. Peruse Your Connection’s Connections
    16. Search for Old Contacts
    17. #2 Use: Gain Intro to Someone You Want to Meet Me 196 16,000 + 1,395,100 + 1 st 2 nd 3 rd
    18. How Do You Gain An Intro?
      • See who is connected to the person you want to meet
    19. How Do You Gain An Intro?
      • See who is connected to the person you want to meet
    20. What Good Is LinkedIn?
      • Most can benefit from these:
      • Reconnecting with lost contacts
      • Gaining intro to someone you want to meet
      • Fewer can benefit from these:
      • Gaining visibility
      • Providing value and demonstrating expertise
    21. Why Can Fewer Benefit From These?
      • Why can fewer benefit from these?
      • Gain visibility
      • Provide value and demonstrate your expertise
      • These require that your target market is active on LinkedIn.
    22. How Can You Gain Visibility?
      • Home page and email updates show activity
    23. How Can You Provide Value?
      • Post and answer questions
      • Post news and events
    24. How Can You Avoid Wasting Time?
      • Concentrate on reconnecting and making new connections with business purpose
      • Build relationships – online and off – lots of connections is not the goal!
      • If your market is active on LinkedIn, pursue visibility and provide value
    25. How Can You Avoid Wasting Time?
      • Get clear about your objectives
      • Decide best approach
      • Stick with your plan
      • Explore and experiment on “play-time”
    26. Summary
      • Questions?
      • Favorite tips?
      • Success stories?
    27. Conclusion
      • Just another tool
      • No harm in being accessible (profile)
      • Flesh out a plan and stick with it
      • Keep play-time separate
    28. Contact Info for Ann Latham
      • Website: http://www.uncommonclarity.com
      • Blog: http://clearthoughts.com
      • LinkedIn: Ann Latham
      • Twitter: AnnLatham
      • [email_address]
      • 413-527-3737
    SlideShare Zeitgeist 2009

    + ABLathamABLatham Nominate

    custom

    403 views, 6 favs, 0 embeds more stats

    Leveraging LinkedIn for Business

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 403
      • 403 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 6
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories