0
Bruxelles
24 sept. 2013
Inspiration
How to get out ?
Transgression
How to
transgress
?
Different
impulse
Timing
Information
Exploration
Inspiration
Construction
Nice to
meet
You !
Creativity is NOT
doing stupid things !
Process
3 steps : chronology
The frame
Rephrasing
1. Exploration
Reality
1.  Exploration
2. Divergence
3. Convergence
Imagination
Originalité
&
Pertinence
Original & relevant
Questions
&
Comments
Warm up
Reality
1.  Exploration
Imagination
Comment se faire
connaître et vendre ?
Reality
1.  Exploration
2. Divergence
Imagination
Conditions
No Judgment
Beliefs
Experience
Knowledge
Perception
Pressure
Why we judge ?
Why not contest
No Judgment!
Techniques
Trash
ideas
Putpocket
Mismatch socks
Trash
ideas
Break
Bottle machine
Transgress
Remove Create
Decrease Increase
Remove Create
Decrease Increase
Transgress
Remove Create
Decrease Increase
Reality
1.  Exploration
2. Divergence
3. Convergence
Imagination
Convergence
Selection
Construction
Evaluation
1
2
3
Selection
Evaluation
Construction
« PPCO »
Plus
Potentials
Concerns
Options
Naked people in ad
Plus Potentiels
Craintes Options
•  Attirer attention
•  Montrer la marque
d’une façon différente
•  Image (oser/impact)
•...
Clothing drive
Plus Potentials Concerns Options
• Strengths
• Advantages
• Immediate
benefits
• Time
projection
• Positives
consequences
...
Let’s
sum up
Different
impulse
Process
3 steps : chronology
Reality
1.  Exploration
2. Divergence
3. Convergence
Imagination
Conditions
Why not contest
No Judgment!
Techniques
Trash
ideas
Transgress
Remove Create
Decrease Increase
Convergence
Selection
Construction
Evaluation
1
2
3
« PPCO »
Plus
Potentials
Concerns
Options
Questions
&
Comments
Evaluation
Originality
&
Relevance
Keep
AUDACITY
high
until
activation
+32 (0) 475 732 228
700 ideas on creativores.com/blog
alain@creativores.com
www.creativores.com
Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?
Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?
Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?
Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?
Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?
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Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?

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Transcript of "Start'essential 24/09 : Comment mettre la créativité à profit de votre entreprise?"

  1. 1. Bruxelles 24 sept. 2013
  2. 2. Inspiration
  3. 3. How to get out ?
  4. 4. Transgression
  5. 5. How to transgress ?
  6. 6. Different impulse
  7. 7. Timing Information Exploration Inspiration Construction
  8. 8. Nice to meet You !
  9. 9. Creativity is NOT doing stupid things !
  10. 10. Process 3 steps : chronology
  11. 11. The frame
  12. 12. Rephrasing 1. Exploration
  13. 13. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  14. 14. Originalité & Pertinence
  15. 15. Original & relevant
  16. 16. Questions & Comments
  17. 17. Warm up
  18. 18. Reality 1.  Exploration Imagination
  19. 19. Comment se faire connaître et vendre ?
  20. 20. Reality 1.  Exploration 2. Divergence Imagination
  21. 21. Conditions
  22. 22. No Judgment
  23. 23. Beliefs Experience Knowledge Perception Pressure Why we judge ?
  24. 24. Why not contest No Judgment!
  25. 25. Techniques
  26. 26. Trash ideas
  27. 27. Putpocket
  28. 28. Mismatch socks
  29. 29. Trash ideas
  30. 30. Break
  31. 31. Bottle machine
  32. 32. Transgress Remove Create Decrease Increase
  33. 33. Remove Create Decrease Increase
  34. 34. Transgress Remove Create Decrease Increase
  35. 35. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  36. 36. Convergence Selection Construction Evaluation 1 2 3
  37. 37. Selection
  38. 38. Evaluation
  39. 39. Construction
  40. 40. « PPCO » Plus Potentials Concerns Options
  41. 41. Naked people in ad
  42. 42. Plus Potentiels Craintes Options •  Attirer attention •  Montrer la marque d’une façon différente •  Image (oser/impact) •  Surprise •  Buzz Internet •  Couverture Média •  Se souvenir de la marque •  Augmenter les ventes •  CFP éviter le sexe ? •  CFP éviter de montrer seulement des filles nues ? •  CFP rendre l’action compréhensible ? •  Cacher le sexe •  Plus d’hommes nus que de femmes nues •  Humour •  Bonne cause
  43. 43. Clothing drive
  44. 44. Plus Potentials Concerns Options • Strengths • Advantages • Immediate benefits • Time projection • Positives consequences • Advantages ST, MT, LT • Future benefits • Weaknesses • Problems • What to improve ? • Alternatives • Solutions • Responses to concerns (Link with concerns) PPCO
  45. 45. Let’s sum up
  46. 46. Different impulse
  47. 47. Process 3 steps : chronology
  48. 48. Reality 1.  Exploration 2. Divergence 3. Convergence Imagination
  49. 49. Conditions
  50. 50. Why not contest No Judgment!
  51. 51. Techniques
  52. 52. Trash ideas
  53. 53. Transgress Remove Create Decrease Increase
  54. 54. Convergence Selection Construction Evaluation 1 2 3
  55. 55. « PPCO » Plus Potentials Concerns Options
  56. 56. Questions & Comments
  57. 57. Evaluation
  58. 58. Originality & Relevance
  59. 59. Keep AUDACITY high until activation
  60. 60. +32 (0) 475 732 228 700 ideas on creativores.com/blog alain@creativores.com www.creativores.com
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