Insead roundtable Blue Lines, 07-04-2011

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Presentation INSEAD Bluelines.ppt

Presentation INSEAD Bluelines.ppt

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  • Attention notre cadastre est exhaustif il manque un grand nombre de nouveau bâtiment construit âpres 2007 et il manque également des surfaces très importantes comme la STIB, SNCB ou le Bxruxelles expo (100km²)
  • Certains projets ou groupe de projets seront développés dans des Special Purposes Vehicles. Les SPV ont une rentabilité suffisante pour trouver du financement et trouver de nouveau investisseurs. ROI de 11% et ROE de 25%

Transcript

  • 1.  
  • 2. The Product Blue Lines offer a service which makes it possible to his customer to produce renewable photovoltaic electricity. These include:
    • Engineering & Construction
    • Maintenance & Operating
    • Financing
  • 3. The benefit for the customer
    • The customer produce and use renewable electricity
    • Has a reduction on its invoice of electricity
    And this, WITHOUT MAKING ANY INVESTMENT
    • Fix a part of his electricity price for 30 years
    • In the long term he becomes owner of the installation
    • Make his roof profitable
  • 4. Management Team Jean-Claude Doesburg
    • 10 … Administrateur Blue Lines
    • 99 09 CEO Pulsations H&S
    • 91 99 CEO Ideonic Europe
    • 87 91 Support Manager Mannesmann I.T
    • 82 85 Analyste IT (médical)
    • 80 82 Pilote de ligne
    Nicolas Doesburg
    • 10 … Administrateur Blue Lines
    • 07 -09 Management Trainee at Ormit
    • 02 - 07 Master Ing. Commercial Solvay Business School (VUB)
    Eric Thomas 2010 Consultant FINANCIER Bluelines SUEZ Group SITA Belgium ( ex Watco) 01/2004 – 02/2005 Administrateur Délégué de la Holding 02/1989 – 12/2003 Directeur Financier Compagnie Européenne de Chauffe 09/1986 – 12/1989 Directeur Financier Adjoint UNILEVER Group Hartog 1984 – 1986 Export Administration Manager 1982 – 1984 Management Accountant 1981 – 1982 Product Manager Unilever Belgium 1979 – 1981 Internal Auditor Ingénieur Commercial et de Gestion à l’Université Catholique de Louvain ( UCL ) 1979 - grade: Distinction
  • 5. Blue Lines Production Cyle Find projects Engineering Construction & installation Operate & Maintenance Sell Green Certificate Blue Lines want to control the entire production cycle, while creating a network of partners for the engineering and the construction of PV plants.
  • 6. The model
    • Acquisition
    • logistics and distribution
    • Purchase
      • Infrastructure
      • Inverters
      • PV
    • Project management
    • Engineering
    • Permitting
    • Management of the implementation
    • Support
    • Energy production
    • Management and maintenance of the systems
    • Broking green Certificates
    Customers
  • 7. Financial mechanism of Blue Lines Incomes of the maintenance & contract (+/-20%) - Repayment of Principal & Interest - Maintenance Cost CASH IN Sale of the Green Certificates (+/- 80%)
  • 8. Mechanism of the Green Certificates Regulator (BRUGEL, CWAPE, …) Green electricity producers Electricity Providers Grant the Green Certificates Impose a quota of CV Sell the Green Certificates Note: No public financial flow (no tax, nor subsidy)
  • 9. Revenues Contract= +/- 8 ct/kWh 38 ct/kWh - 42,00 ct/kWh Sale of the Green Certificates (+/- 80%) Incomes of the maintenance & contract (+/-20%) Region Multiplier Market price Year of granting Ct/kWh Bruxelles 3,63 80-93 10 30,85 ct/kWh – 34,48 ct/kWh Wallonie 4 75-85 15 32,00 ct/kWh – 34,00 ct/kWh Flanders 1 330 20 33,00 ct/kWh
  • 10. Quota of green Certificates RBC = 2.5% of the 5,764,099 MWh provided in 2009 in RBC Starting from 2010, the quotas will increase by 0.25% a year Installation of Min. 150.000 PV Objective: Directive EU 13% in 2020 … Source: Brugel 2005 2006 2007 2008 2009 2010 2011 2012 CV granted 7.980 16.519 19.983 27.133 34.652 Quota 2,25% 2,50% 2,50% 2,50% 2,50% 2,75% 3,00% 3,25% Cv to return 88.610 101.745 114.872 144.980 144.102 158512,7 172923 187333,2 % CV BXl 9% 16% 17% 19% 24% % Missing 91% 84% 83% 81% 76%
  • 11. Price of the CV in RBC The green Certificates are sold to the electricity provider The market price take place between 80 € and 91 €. Penalty of 100 € by CV lack. Source: Brugel
  • 12. Market & Opportunity in RBC
  • 13. Marketing & Result Study Installation
    • Prospection +/- 10% of the market
    • Rate of answer +/- 35%, is potential 55,700 panels (+ 13 MWc)
    • Pilot study and positif answer 15,000 + 10,000 panels (+ 6 MWc )
    • Pre-contract and advanced negotiation 6200 panels (+ 1.5 MWc)
    • Pré-Contract signed 5, 1790 Pv (179 kWc)
  • 14. Special Purpose Vehicle (SPV) Blue Lines Investor SPV – Blue Lines Invest 1 SPV 2 SPV 3 Advantages
    • Separate the operating activities from the financing
    • Allow different shareholders in Blue Lines and the projects
    • ROI 9,0% - ROE +/- 16%
    20% Financial institution 80 % Establishes an opportunity for financial actors (investors and bankers) to enter the photovoltaic sector
  • 15. Conclusions
    • Our product is in line with the market requests .
    • Fit the target of the Brussels renewable policy
    • Establishes an opportunity for financial actors (investors and bankers) to enter the photovoltaic sector
    • High rentability
    BLUE LINES SA-NV Avenue Herbert Hoover 219 1200 Bruxelles tel: 02/262.46.27 email: [email_address] www.bluelines.info