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Nielsen books -wtk2012presentation--abe-ips

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Nielsen Book: Metadata and discovarability by Lucy Huddlestone …

Nielsen Book: Metadata and discovarability by Lucy Huddlestone
Presented at Warsaw Book Fair, 10.05.2012

For additional information contact ABE-IPS | www.abe.pl

Published in: Education, Business

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  • I would like to start with a word about Nielsen Book in the context of Nielsen as a whole. The Book division is only a small part of the greater Nielsen Company, with worldwide operations and more than 34,000 employees in over 100 countries Nielsen measures markets, media and consumer behavior across industries and around the world. We transform raw data into strategic insights and tailor-made recommendations. We analyze and advise about complex sales and marketing issues for winning business decisions with these primary activities at the heart of all we do.
  • The Nielsen Book database, which now holds over 15 million title records, is available to booksellers and libraries worldwide – while BookData’s search and discovery tools allow businesses to make informed buying decisions, streamlining the supply chain in this way brings many business efficiencies to the market, and leads to cost savings for individual businesses.Now I would like to demonstrate BookData Online and its Search and discovery options by looking at titles that are of interest to you: Health Care Management and the Law, ISBN 9781428320048Induced Plant Resistance to Herbivory, ISBN 9781402081811How Words Mean, ISBN 9780199234677Handbook of Antiblocking, Release, and Slip Additives, ISBN 9781895198454Chemical Thermodynamics, ISBN 9783527312771
  • I hope I’ve covered all that you need to know and to summarise Nielsen Book is central to the book industry, working together with publishers, retailers and libraries with the Registration Agency - Identifying publishers and books, the BookData services with search and discovery of books, with BookNet and the Electronic transactions and with BookScan in measuring and analysing book sales and library issues. Please do let me know if you have any questions and if you would like a copy of the presentation please pass me your details and I’ll send you the slides.
  • Transcript

    • 1. Nielsen Book: Metadata anddiscoverabilityLucy Huddlestone – Business DevelopmentManagerThursday 10 MayWarsaw International Book FairW I t ti lB kF i Meta data and sales
    • 2. Agenda• What does Nielsen do?• What does Nielsen Book do? – Identification: the ISBN and the ISTC – Discovery – Transactions – Measurement• B kD t O li d BookData Online demonstration t ti 2 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 3. What does Nielsen do? 3 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 4. More than 34,000 employees in over 100countries…countries• Nielsen measures markets, media and consumer behavior across industries and around the world (including Russia - but not yet in the book world)• We transform raw data into strategic insights and tailor-made recommendations• We analyse and advise about complex sales and marketing issues for winning business decisions 4 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 5. Nielsen’s global clients include… 5 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 6. What does Nielsen Book do? 6 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 7. Joseph Whitaker to Nielsen (1858-2010)• The Bookseller magazine 1858• Bibliographic data catalogue 1874• ISBN formed 1967• Data on Microfiche 1978• TeleOrdering launched 1979• B kD BookData CD ROM 1987 CD-ROM• BookScan: – 1995 UK – 1999 Australia – 2002 US – 2007 Italy, Denmark, New Zealand – 2008 S th Af i South Africa – 2009 LibScan – 2010 India 7 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 8. nielsenbook.co.uk 8 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 9. • Wrote the rules for the ISBNIdentification • ISBN board membership and sponsoring company of the and International ISBN Agency standards • Operates UK ISBN agency • Operates SAN (Standard Address Numbering agency) • Founding and sponsoring company for the ISTC 9 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 10. Why do we need to identify “the content”?• Agents, publishers and rights agencies: – Need to accurately administer copyrights and publishing licences• Booksellers and consumers: – Want to discover works… as opposed to manifestations of the work• Measurement: – Need to aggregate sales data to measure the value of a work or multiple manifestations• Libraries: – Need to collocate multiple publications of the same work and/or avoid acquiring duplicates in the first place• Identifying the content is important in the print world… but it is an essential force for order to the digital world 10 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 11. 11Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 12. • Over 18.6m English-language g g g recordsNielsen • Over 10.9m images Book • Over 1.1m e-books •O Over 818,000 new titles added 818 000 titl dd d last year • Over 35m P & A changes made • Data collected from over 60,000 suppliers from over 70 countries 12 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 13. Nielsen Book• Aggregate and enrich data to industry standards• Ensure it’s timely, accurate and comprehensive 13 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 14. Who uses Nielsen BookData InformationServices?• Licensed to users via products and services• Over 3,500 customers worldwide – Retailers – product discovery, internal systems, websites – Libraries – product discovery, title selection, MARC catalogue records, catalogue (OPAC) enrichment – Publishers – MARC records, product discovery 14 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 15. Basic vs content rich product informationHelp your books sell themselves and improve your presence in the book market 15 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 16. Discovery sells ybooks! 16 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 17. Nielsen BookData value• Feeds high quality data into websites• Enriched data informs the buying decision• Enables retailers to search, discover and order• Enables libraries, universities and schools to make informed choices on acquisition• Better, deeper data sells more books• Cost effective marketing with minimum investment Cost-effective 17 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 18. NielsenBookNet 18 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 19. Nielsen BookNet• Encourages electronic trading in the UK and internationally• Provides solutions to allow the exchange of business g messages electronically• Provides project management, consultancy and tailored services where appropriate – Through client consultation – Extensive knowledge of the book trade – Understand that requirements can differ – Off a range of solutions with varying d Offer f l ti ith i degrees of simplicity and f i li it d automation 19 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 20. Nielsen BookNet value• Increase efficiency• Save money and manage costs• Improve customer service p• Enhance green credentials 20 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 21. NielsenBookScan 21 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 22. Nielsen BookScan•A i d An independent authority f b k sales i f d t th it for book l information i 9 ti in countries• S i unique t Ni l Service i to Nielsen• Measures >90% of all UK retail book sales• Collects consumer book purchases from over 6,500 retailers• Chart data used in The Sunday Times, The Bookseller and National Press• 200,000 titles collected per week 22 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 23. 23Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 24. Free 2 week trial to Nielsen BookDataOnline www.nielsenbookdataonline.com 24 Copyright © 2010 The Nielsen Company. Confidential and proprietary.
    • 25. DiscoveryTransactionMeasurementLucy HuddlestoneBusiness Development Manager p gLucy.Huddlestone@nielsen.com 25 Copyright © 2010 The Nielsen Company. Confidential and proprietary.