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  • 1. 40 000+ tytułów dostępnych od ręki300+ wydawców w oferciedowolna książka obcojęzyczna dostępna na zamówienie40+ przedstawicieli handlowych7 księgarń w całej PolscePełna oferta dostępna na Spis treści: Badania i rozwój…………………………………………….3 Biznes i zarządzanie………………………………………3-7 Budżetowanie………………………………………………. 7 Ekonometria……………………………………………... 7-8 Ekonomia behawioralna…………………………………… 8 Ekonomia i polityka……………………………………….8-9 Ekonomia ogólna………………………………………10-12 Ekonomia przemysłowa……………………………… 12-15 Ekonomia rozwoju ………………………………………...15 Ekonomika środowiska………………………………. 15-16 Finanse i rachunkowość……………………………... 16-29 Finanse międzynarodowe……………………………. 29-30 Handel międzynarodowy…………………………………. 30 Historia ekonomiczna…………………………………….. 31 Kryzysy finansowe……………………………………. 31-32 Makroekonomia………………………………………. 32-34 Mikroekonomia……………………………………….. 34-35 Przywództwo i motywacja…………………………… 35-36 Rynek pracy ……………………………………………….36 Sprzedaż i marketing ………………………………….36-39 Strategie biznesowe……………………………………… 39 Style zarządzania……………………………………... 40-42 Systemy ekonomiczne…………………………………… 42 Teoria i filozofia……………………………………….. 42-44 Teoria organizacji…………………………………………. 44 Wzrost gospodarczy…………………………………. 44-45 Zarządzanie procesem………………………………...45-46 Zarządzanie projektami…………………………………... 46 Zarządzanie wiedzą……………………………………… .46 Zarządzanie zakupami ………………………………………….47Podane ceny są cenami brutto i zawierają 5% podatek VAT
  • 2. EKONOMIA User Experience in the Age The PDMA Handbook of Sustainability of New Product Development Kramer Kem-Laurin Griffin Abbie Elsevier Science Publishers John Wiley & Sons 9780123877956 9780470648209 7.1.2012 1.1.2013 Oprawa: miękka Oprawa: twarda Cena: 110 zł Badania i rozwój Cena: 438 zł Badania i rozwój"User Experience in the Age of Sustainability" focuses on the economic, New Product Development is one of the most important challenges facingsociological and environmental movement in business to make all products organizations today. The Product Development and Management Associationincluding digital ones more sustainable. Not only are businesses finding a (PDMA) Handbook of New Product Development 3rd Edition provides ansignificant ROI from these choices, customers are demanding this responsible exceptional review of cutting edge topics for both new and experienced productbehaviour. The author looks at user experience practice through the lens of development leaders. It offers a comprehensive and updated guide to the Patents and Strategic Inventing: The Lean Evolution Corporate Inventors Guide to Creating Nissing Nicholas Samuel Donna McGraw-Hill Cambridge University Press 9780071783866 9781107407190 10.1.2012 9.1.2012 Oprawa: twarda Oprawa: miękka Cena: 133 zł Badania i rozwój Cena: 163 zł Biznes i zarządzanieThis is a true original - the first practical guide to patents written specifically for Lean thinking is a powerful method that allows organizations to improve thecorporate scientists, engineers, and product developers. "Patents and Strategic productivity, efficiency and quality of their products or services. Achieving theseInventing" spells out exactly what a typical corporate inventor needs to know benefits requires good teamwork, clear communication, intelligent use ofabout patents and patent strategy, as well as how these topics can be used to resources and a commitment to continuous improvement. This 2006 book showsguide the creation of new products. It explains in clear, easy-to-understand. how lean thinking can be applied in practice, highlighting the key challenges. and Wall Street Values Management Strauss Ronald J. Marcic Dorothy Cambridge University Press Cengage Learning 9781107017351 9781111822637 12.1.2012 4.1.2012 Oprawa: twarda Oprawa: miękka Cena: 102 zł Biznes i zarządzanie Cena: 290 zł Biznes i zarządzanieThis timely book answers complex and perplexing questions raised by WallStreets role in the financial crisis. What are the economic and moral connectionsbetween Wall Street and the overall economy? How did we arrive at this point inhistory where our most powerful financial institutions thwart rather than promotefree markets, prosperity and even social cohesion? Can the fractured relationship. Take Your IPad to Work Communication In Business Proffitt Brian Ober Scot Cengage Learning Cengage Learning 9781133686705 9781111971762 5.1.2012 6.1.2012 Oprawa: miękka Oprawa: miękka Cena: 134 zł Biznes i zarządzanie Cena: 257 zł Biznes i zarządzanieSoon after the release of Apples first iPad, the business world discovered that thepopular device, beyond being simply a new, fun, mobile platform for games, e-books, media, and the like, was also a powerful and welcome ally in theworkplace. The first edition of TAKE YOUR IPAD TO WORK explored the manyways in which iPads were being put to use on the job and showed readers. 3
  • 3. EKONOMIA Essentials Of Business Communication Handbook on International Corporate Governance Guffey Mary Ellen Cengage Learning Edward Elgar 9781111821227 9780857934024 2.1.2012 7.1.2012 Oprawa: płócienna Oprawa: miękka Cena: 691 zł Biznes i zarządzanie Cena: 196 zł Biznes i zarządzanieThe Ninth Edition of this award-winning text offers abundant instructor resources The second edition of this major Handbook provides a thoroughly revised andto simplify the planning and delivery of a successful course with emphasis on: extensive analysis of the development of corporate governance across a broadelectronic messages and digital media, professionalism, communication range of countries including Australia, China, Germany, India, Italy, Japan, Poland,technology, and employment communication. "The online resources that Russia, South Africa, Spain, Turkey and the UK. Additional coverage in thisaccompany Essentials of Business Communication are excellent. The resources, second edition includes Brazil, Hungary, Malaysia, and Norway. The Handbook Intelligent Non-Hierarchical Human Resource Management Manufacturing Networks Pedrazzoli Paolo Robbins Stephen P. ISTE Publishing Company John Wiley & Sons 9781848214811 9781118379714 12.1.2012 3.1.2012 Oprawa: twarda Oprawa: miękka Cena: 661 zł Biznes i zarządzanie Cena: 284 zł Biznes i zarządzanieThis book provides the latest models, methods and guidelines for networkedenterprises to enhance their competitiveness and move towards innovative highperformance and agile industrial systems. In the new global market,competitiveness and economic growth rely greatly on the move toward innovativehigh performance industrial systems and agile networked enterprises. through the Understanding Business Research The Art of Explanation Pittenger David J. LeFever Lee John Wiley & Sons John Wiley & Sons 9781118134269 9781118374580 10.1.2012 11.1.2012 Oprawa: twarda Oprawa: miękka Cena: 449 zł Biznes i zarządzanie Cena: 98 zł Biznes i zarządzanieDesigned to assist readers in the fields of business, finance, and management Your guide to becoming an explanation specialist. Youve done the hard, this book provides step-by-step coverage of the research process Your product or service works beautifully - but something is missing. People justincluding research design, models for design, statistical considerations, and dont see the big idea - and its keeping you from being successful. Your idea hasguidance on writing and presenting results. Filled with simple explanations, real- an explanation problem. The Art of Explanation is for business people, educatorsworld examples, and numerous illustrations to help readers understand. complex and influencers who want to improve their explanation skills and start solving. Analysis without Anguish with SPSS The Ethics Challenge in Public Service V20 Coakes Lewis Carol W. John Wiley & Sons John Wiley & Sons 9781118337769 9781118109861 12.1.2012 5.1.2012 Oprawa: miękka Oprawa: twarda Cena: 157 zł Biznes i zarządzanie Cena: 237 zł Biznes i zarządzanie This thoroughly revised and updated third edition of The Ethics Challenge in Public Service is the classic ethics text used in public management programs nationwide. It also serves as a valuable tool for public managers who work in a world that presents more ethical challenges every day. It contains a wealth of practical tools and strategies that public managers. can use when making ethical 4
  • 4. EKONOMIA The Social Media Handbook Social Media in the Public Sector Flynn Nancy Mergel Ines John Wiley & Sons John Wiley & Sons 9781118084625 9781118109946 3.1.2012 11.1.2012 Oprawa: twarda Oprawa: twarda Cena: 179 zł Biznes i zarządzanie Cena: 219 zł Biznes i zarządzanieThe Social Media Handbook is a comprehensive risk and compliance In todays networked world, the public sector is tapping into new mediamanagement toolkit that walks employers step-by-step through the process of applications to increase government organizations participation, transparency anddeveloping and implementing effective social media policy and compliance collaboration. The book contains a review of the current state of the publicmanagement programs that are designed to minimize-and in some cases prevent- administration literature and shows how Government 2.0 activities can potentiallysocial networking and web 2.0 risks and other electronic disasters.. Throughout challenge or change the existing paradigms. It includes an overview of each of the Socialnomics World Class Communication Qualman Erik Scudder Ken John Wiley & Sons John Wiley & Sons 9781118232651 9781118230053 12.1.2012 10.1.2012 Oprawa: miękka Oprawa: twarda Cena: 73 zł Biznes i zarządzanie Cena: 176 zł Biznes i zarządzanieThis is the benchmark book on to the effects and implications of social media on Proven advice for communicating effectively before the media, customers,our daily lives, and how businesses can harness its power. "Socialnomics" is an employees, and investor relations Many executives focus too narrowly on theessential book for anyone who wants to understand the implications of social financial side of their business and neglect the importance of communicating withmedia on our daily lives and how businesses can tap the power of social media to their employees, the media, and the public. World Class Communication equipsincrease their sales, cut their marketing costs, and reach consumers directly. In you with crisis lessons, procedures, and examples that could help. your company Painless Presentations The Practitioners Guide to Governance as Leadership Laskowski Lenny Trower Cathy A. John Wiley & Sons John Wiley & Sons 9781118361771 9781118109878 10.1.2012 1.1.2013 Oprawa: miękka Oprawa: twarda Cena: 73 zł Biznes i zarządzanie Cena: 219 zł Biznes i zarządzanieA simple road map to the world of professional presentations What happens This book gives nonprofit board leaders a solid resource that shows how towhen youre asked to give a speech, professionally or personally? If you get achieve excellence and peak performance in the boardroom by fully realizing andnervous, start sweating, and hope its all just a bad dream then you arent alone, putting into practice, tri-modal governance: proficiency in the three modes ofbut you need help. Painless Presentations proves that speaking doesnt have to governance (fiduciary, strategic and generative). This model was first introduced inbe painful, or even stressful. A speech is a means to giving great, helpful material Governance as Leadership. The author showcases the practices of high Etsy-preneurship In the Shadow of the Dragon Malinak Jason Nie Winter John Wiley & Sons McGraw-Hill 9781118378380 9780814431702 11.1.2012 6.1.2012 Oprawa: miękka Oprawa: twarda Cena: 73 zł Biznes i zarządzanie Cena: 104 zł Biznes i zarządzanieTurn your handmade hobby into a thriving business Most Etsy sellers are The "made in China" label has long dominated the lower end of the USconfident in their crafting and artistic capabilities. However, many need guidance manufacturing industry, effectively squeezing it out of existence. Thats old news.on the business-related intricacies of starting and maintaining a successful Etsy What most people dont know is that Chinas global reach now extends muchbusiness. Etsy-preneurship helps existing and potential Etsy sellers understand further. Chinese companies have entered higher-end markets-technology, financialthe business fundamentals needed to become a small business owner.on Etsy, services, transportation, energy - and are emerging. as 5
  • 5. EKONOMIA The Business Style Handbook : An A-to- McGraw-Hills GMAT 2013 2013 Z Guide for Effective Writing on the Job Greene Brenda Hackney Ryan McGraw-Hill McGraw-Hill 9780071800105 9780071766975 10.1.2012 10.1.2012 Oprawa: miękka Oprawa: płócienna Cena: 68 zł Biznes i zarządzanie Cena: 135 zł Biznes i zarządzanieRevised and updated A-to-Z for the realities of the digital age, the classic guide to We want to help you succeed on the GMAT. Weve put all of our proven expertisebusiness writing style and protocols In the ten years since the publication of The into McGraw-Hills GMAT to make sure youre ready for this difficult exam. WithBusiness Style Handbook, the language of business has changed dramatically- this book, youll get essential skill-building techniques and strategies developed byand so have the rules. To meet the rapidly evolving needs and demands of a team of renowned test-prep tutors. Their innovative teaching methods andbusiness professionals, the second edition of this trusted resource has been expert coaching will help you master every question type. Youll also get vital Investition und Finanzierung The Startup Game Schmidt Eric Oldenbourg Schulbuchverlag Palgrave Macmillan 9783486708042 9780230339941 3.1.2012 6.15.2012 Oprawa: miękka Oprawa: miękka Cena: 102 zł Biznes i zarządzanie Cena: 53 zł Biznes i zarządzanieDieses Buch enthält eine Sammlung von Klausuraufgaben zum Thema Investition Entrepreneurs drive the future, and the last several decades have been a thrillingund Finanzierung mit den zugehörigen Lösungen sowie weitere Aufgaben auf ride of astounding, far-reaching innovation. Behind this transformative progress areKlausurniveau, die der Prüfungsvorbereitung und dem Selbststudium dienen. the venture capitalists, who are at once the investors, coaches, and allies of theErgänzend werden Hinweise geboten, die den Studierenden bei der Lösung der entrepreneurs. William H. Draper III knows this story firsthand because as aAufgaben unterstützen. Des Weiteren geben aufgabenbezogene Literaturhinweise venture capitalist he helped write it. For more than 40 years, Bill Draper has Management Consulting Evolutionary Economic Geography Wickham Louise Jovanovic Miroslav Pearson Education Routledge 9780273768746 9780415632355 5.1.2012 6.1.2012 Oprawa: miękka Oprawa: miękka Cena: 278 zł Biznes i zarządzanie Cena: 140 zł Biznes i zarządzanieManagement consulting remains a popular career choice but undertaking a The purpose of this book is to provide a guided tour through the theoreticalconsulting project for the first time can seem a daunting prospect for any student foundations of spatial locations of firms and industries in an evolutionary economicor new professional. This book, now in its fourth edition, aims specifically to guide framework. It addresses the issues of how a location of business in geographicalyou through the process of management consultancy, while also providing tips space is selected and where economic activity may (re)locate in the future. Theand techniques for the more seasoned practitioner. The authors and contributors, analysis is in the context of technological progress, innovation, disequilibrium and Corporate Social Responsibility, Leading with Communication Entrepreneurship, and Innovation Onyeka Osuji Gamble Michael W. Routledge SAGE Publications 9780415880794 9781412994262 11.1.2013 11.1.2012 Oprawa: twarda Oprawa: miękka Cena: 419 zł Biznes i zarządzanie Cena: 204 zł Biznes i zarządzanieDespite its recent popularity in literature, theory, and practice, Corporate Social Leading with Communication, by bestselling authors Teri and Michael Gamble,Responsibility (CSR) remains a vague concept that struggles to define itself prepares todays students to acquire the skills, develop a global perspective, andbeyond the confines of corporate philanthropy or sustainability. In some circles, it master the technology designed to enhance their visibility and credibility asis a response to the present and anticipated climate change challenges, while in leaders. This book provides an understanding of the leadership concepts andothers it focuses on fair trade, corporate governance., and responsible investment. team-building strategies that business and professional communicators.working 6
  • 6. EKONOMIA Intelligente Werbung, Exzellentes Agents, Games, and Evolution Marketing Zich Christiian Kimbrough Steven Orla Siemens Taylor & Francis 9783895783777 9781439834701 2.1.2012 1.1.2012 Oprawa: twarda Oprawa: twarda Cena: 167 zł Biznes i zarządzanie Cena: 268 zł Biznes i zarządzanie Games, or contexts of strategic interaction, pervade and suffuse our lives and the lives of all organisms. How are we to make sense of and cope with such situations? How should an agent play? When will and when wont cooperation arise and be maintained? Using examples and a careful digestion of the literature, Agents, Games, and Evolution: Strategies at Work and Play addresses these Intermediate Financial Management Patent Valuation Brigham Eugene F. Murphy William J. Cengage Learning John Wiley & Sons 9781111530266 9781118027349 3.1.2012 5.1.2012 Oprawa: twarda Oprawa: twarda Cena: 706 zł Budżetowanie Cena: 305 zł BudżetowanieNow you can trust the only book specifically written for address concepts from A practical resource for valuing patents that is accessible to the completeintermediate or advanced corporate finance with Brigham/Daves INTERMEDIATE spectrum of decision makers in the patent process In todays economy, patentsFINANCIAL MANAGEMENT, 11E. This comprehensive book written by renowned tend to be the most important of the intellectual property (IP) assets. It is often thefinance authors Gene Brigham and Phillip Daves presents a unique, balanced ability to create, manage, defend, and extract value from patents that cancoverage of the conceptual theories and practical skills that lead to stronger. distinguish competitive success and significant wealth. creation from competitive Using Excel for Business Analysis The Executives Guide to Financial Management Fairhurst Danielle Stein Norton Dewey John Wiley & Sons Palgrave Macmillan 9781118132845 9780230341951 9.1.2012 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 270 zł Budżetowanie Cena: 283 zł BudżetowanieThis is a clear, concise, and easy-to-use guide to financial modelling suitable for Financial officers often face problems are so numerous and deep seated that it ispractitioners at every level. Using a fundamental approach to financial modelling difficult to know where to start, how to set priorities and which tasks should bethats accessible to both new and experienced professionals, "Using Excel for deferred. Often there is disagreement among senior executives about this. ThisBusiness Analysis: A Guide to Financial Modelling Fundamentals + Website" offers book provides tools to assess the performance of the entire finance function.practical guidance for anyone looking to build financial models. for management are presented. Although these are based on books representing the Discrete Models of Financial Markets Discrete Models of Financial Markets Kopp Ekkehard Kopp Ekkehard Cambridge University Press Cambridge University Press 9780521175722 9781107002630 2.1.2012 2.1.2012 Oprawa: miękka Oprawa: twarda Cena: 130 zł Ekonometria Cena: 271 zł EkonometriaThis book explains in simple settings the fundamental ideas of financial market This book explains in simple settings the fundamental ideas of financial marketmodelling and derivative pricing, using the no-arbitrage principle. Relatively modelling and derivative pricing, using the no-arbitrage principle. Relativelyelementary mathematics leads to powerful notions and techniques - such as elementary mathematics leads to powerful notions and techniques - such asviability, completeness, self-financing and replicating strategies, arbitrage and viability, completeness, self-financing and replicating strategies, arbitrage andequivalent martingale measures - which are directly applicable in practice. The equivalent martingale measures - which are directly applicable in practice. 7
  • 7. EKONOMIA Introduction to Bayesian Econometrics Datenanalyse mit Stata Greenberg Edward Cambridge University Press Oldenbourg Schulbuchverlag 9781107015319 9783486709216 11.1.2012 1.1.2012 Oprawa: twarda Oprawa: miękka Cena: 178 zł Ekonometria Cena: 143 zł EkonometriaThis textbook explains the basic ideas of subjective probability and shows how Dieses Buch ist die bislang einzige deutschsprachige Einführung in dassubjective probabilities must obey the usual rules of probability to ensure Statistikprogramm Stata und zugleich das einzige Buch über Stata, das auchcoherency. It defines the likelihood function, prior distributions and posterior Anfängern eine ausreichende Erklärung der Datenanalysetechnik liefert. Dabeidistributions. It explains how posterior distributions are the basis for inference and handelt es sich um kein reines Befehls-Handbuch, vielmehr werden alle Schritteexplores their basic properties. Various methods of specifying prior distributions. einer Datenanalyse an praktischen Beispielen vorgeführt und erläutert. Diese Statistik für Wirtschaft und Technik Evolution, Organization and Economic Behavior Buenstorf Guido Oldenbourg Schulbuchverlag Edward Elgar 9783486713565 9781849806282 2.1.2012 6.1.2012 Oprawa: miękka Oprawa: twarda Cena: 102 zł Ekonometria Cena: 399 zł Ekonomia behawioralnaDieses Lehrbuch enthält das komplette Statistikwissen, das für ein Studium Understanding the behavior of individuals and firms is at the heart of evolutionarybenötigt wird: beschreibende Statistik, Wahrscheinlichkeitsrechnung und die economics, and of related fields such as behavioral economics, management, andstatistische Inferenz. In der beschreibenden Statistik wird gezeigt, wie man psychology. This book brings together a set of cutting-edge theoretical andumfangreiche Datensätze übersichtlich durch Abbildungen und Parameter empirical contributions addressing individual agents, the evolution of firmdarstellen kann. Hierzu gehören auch die Beschreibung von Zusammenhängen. organization, as well as the interplay of firm dynamics and regional development. The Moral Foundation of Economic American Political Economy in Global Behavior Perspective Rose Wilensky Harold L. Oxford University Press Cambridge University Press 9780199781744 9781107638952 9.1.2012 2.1.2012 Oprawa: twarda Oprawa: miękka Cena: 175 zł Ekonomia behawioralna Cena: 112 zł Ekonomia i politykaThis book explains why moral beliefs can and likely do play an important role in the This book is a guide to claims about the proper role of government and markets indevelopment and operation of market economies. It shows why the maximization a global economy. Moving between systematic comparison of nineteen richof general prosperity requires that people genuinely trust others - even those democracies and debate about what the United States can do to restore a morewhom they know dont particularly care about them. It then identifies civilized, egalitarian and fair society, Harold L. Wilensky tells us how six of thesecharacteristics that moral beliefs must have for people to trust others even when countries got on a low road to economic. and which components of their labor- Truth, Errors, and Lies When Small States Make Big Leaps Kolodko Grzegorz W. Ornston Darius Columbia University Press Cornell University Press 9780231150699 9780801450921 9.14.2012 7.1.2012 Oprawa: miękka Oprawa: twarda Cena: 108 zł Ekonomia i polityka Cena: 137 zł Ekonomia i politykaGrzegorz W. Kolodko, one of the worlds leading authorities on economics anddevelopment policy and a key architect of Polands successful economic reforms,applies his far-reaching knowledge to the past and future of the world economy,introducing a framework for understanding our global situation that transcends anysingle discipline or paradigm. personal observation, Kolodko begins with a brief 8
  • 8. EKONOMIA The Elgar Companion to Marxist Take Back the Center Economics Wenz Peter S. Edward Elgar MIT Press 9781848445376 9780262017886 1.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 720 zł Ekonomia i polityka Cena: 108 zł Ekonomia i politykaThis Companion takes stock of the trajectory, achievements, shortcomings and Midcentury America was governed from the center, a bipartisan consensus ofprospects of Marxist political economy. It reflects the contributors shared politicians and public opinion that supported government spending on education,commitment to bringing the methods, theories and concepts of Marx himself to the construction of a vast network of interstate highways, healthcare for seniorbear across a wide range of topics and perspectives, and it provides a testimony citizens, and environmental protection. These projects were paid for by a steeplyto the continuing purpose and vitality of Marxist political economy. Some of the progressive tax code, with a top tax rate at one point during the Republican. Policy Regimes and the Political The Reckoning Economy of Poverty Reduction in Khoo Boo Teik Moran Michael Palgrave Macmillan Palgrave Macmillan 9781137267009 9780230339934 9.1.2012 5.1.2012 Oprawa: twarda Oprawa: twarda Cena: 347 zł Ekonomia i polityka Cena: 91 zł Ekonomia i politykaThis book is an original, comprehensive and critical evaluation of Malaysias 40- The age of American global dominance is ending. In recent years, risky economicyear strategy of poverty eradication that has been successful in reaching its and foreign policies have steadily eroded the power structure in place since thetargets and yet controversial for being linked to the ethnically-oriented social Cold War. And now, staggering under a huge burden of debt, the country mustengineering laid down by the New Economic Policy. Departing from narrowly make some tough choices-or watch its creditors walk away. In The Reckoning,focused studies of limited poverty reduction, the contributors to this volume of Michael Moran, a leading geostrategy analyst at Roubini Global Economics, the The Economics of Enough The Charismatic Principle in Social Life Coyle Diane Princeton University Press Routledge 9780691156293 9780415638227 9.1.2012 11.1.2012 Oprawa: miękka Oprawa: twarda Cena: 70 zł Ekonomia i polityka Cena: 418 zł Ekonomia i politykaThe worlds leading economies are facing not just one but many crises. The Max Weber laid the foundations for the meaning of charisma in modern secularfinancial meltdown may not be over, climate change threatens major global usage. This new volume argues for the importance of the charismatic principle indisruption, economic inequality has reached extremes not seen for a century, and history, economics and society. This volume brings together a number ofgovernment and business are widely distrusted. At the same time, many people contributors at the cross section between economics, theology, sociology andregret the consumerism and social corrosion of modern life. What these crises politics in order to set a research agenda. for the following issues: What does it Handbook on International Political The Politics of Food Supply Economy Pettman Ralph Winders Bill World Scientific Publishing Yale University Press 9789814366977 9780300181869 6.1.2012 3.1.2012 Oprawa: twarda Oprawa: miękka Cena: 551 zł Ekonomia i polityka Cena: 87 zł Ekonomia i politykaInternational political economy (IPE) is a highly complex discipline, drawing not only This book deals with an important and timely issue: the political and economicfrom the fields of politics and economics, but also those as varied as philosophy, forces that have shaped agricultural policies in the United States during the pasthistory and anthropology. Now widely accepted as a key dimension to eighty years. It explores the complex interactions of class, market, and state ascontemporary world affairs, it is no longer possible to talk about international they have affected the formulation and application of agricultural policy decisionsrelations without talking about production and distribution.nvestment, as well as since the New Deal, showing how divisions. and coalitions within SouthernBelt, 9
  • 9. EKONOMIA Dynamic Modeling and Applications After the Great Recession for Global Economic Analysis Ianchovichina Elena Cambridge University Press Cambridge University Press 9781107002432 9781107015890 2.1.2012 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 162 zł Ekonomia ogólna Cena: 308 zł Ekonomia ogólnaA sequel to Global Trade Analysis: Modeling and Applications (Cambridge The severity of the Great Recession and the subsequent stagnation caught manyUniversity Press, 1996, edited by Thomas W. Hertel), this new volume presents economists by surprise. But a group of Keynesian scholars warned for some yearsthe technical aspects of the Global Trade Analysis Programs global dynamic that strong forces were leading the US toward a deep, persistent downturn. Thisframework (GDyn) and its applications within important global policy issues. The book collects essays about these events from prominent macroeconomists whobook covers a diverse set of topics including trade reform, growth, investment. developed a perspective that predicted the broad outline and many specific Principles and Applications of Economics and Contemporary Issues Economics Lieberman Marc Applegate Michael Cengage Learning Cengage Learning 9781133188261 9781133607526 5.1.2012 8.1.2012 Oprawa: miękka Oprawa: płócienna Cena: 302 zł Ekonomia ogólna Cena: 310 zł Ekonomia ogólna This title is provided to engage your students with topics of immediate interest in this books unique, issues-oriented approach. It helps to discover the importance of economics in todays news and even everyday personal life as this books unique, issues-oriented approach delves into engaging areas of interest. "Economics And Contemporary Issues, 9/e, International Edition" examines major Survey Of Economics Exploring Economics Tucker Irvin B. Sexton Robert Cengage Learning Cengage Learning 9781111969493 9781111970383 1.1.2012 3.1.2012 Oprawa: miękka Oprawa: miękka Cena: 245 zł Ekonomia ogólna Cena: 272 zł Ekonomia ogólnaDesigned specifically for the one-semester introductory economics course for non- "The Exploration of Economics, 6/e, International Edition" is not a traditionalmajors, Tuckers "Survey Of Economics, 8/e, International Edition" delivers the encyclopedic text filled with technical details. Rather, it is an engaging, modern,most comprehensive and pedagogically rich treatment of introduction to "back-to-basics" book designed to promote economic literacy and help studentseconomics available. Readable, sensible, and interesting, this text is renowned for appreciate how economics affects their everyday lives. This reader-friendly textits engaging presentation, emphasis on critical thinking., active includes innovative learning tools, a visually appealing design, and captivating Ise Environmental Economics Institutional Economics Callan Thomas Boettke Peter J. Cengage Learning Edward Elgar 9781133584728 9781781006627 10.1.2012 10.1.2012 Oprawa: miękka Oprawa: twarda Cena: 272 zł Ekonomia ogólna Cena: 692 zł Ekonomia ogólnaProvide an applied, practical approach to environmental economic theory that is This thoroughly revised, extended and updated edition of a critically acclaimedaccessible to students who have had minimal exposure to economics as well as textbook provides an accessible and cohesive introduction to the burgeoningthose with an advanced understanding. With a strong focus on policy and real- discipline of institutional economics. Requiring only a basic understanding ofworld issues, Callan/Thomas "Environmental Economics And Management: economics, this lucid and well-written text will be essential reading forTheory, Policy And Applications, 6E, International Edition" complements economic undergraduate and postgraduate students wanting to understand. the problems of 10
  • 10. EKONOMIA Procurement and Supply Managers Contending Economic Theories Desk Reference, + Website Sollish Fred Wolff Richard D. John Wiley & Sons MIT Press 9781118130094 9780262517836 1.1.2012 8.1.2012 Oprawa: płócienna Oprawa: miękka Cena: 378 zł Ekonomia ogólna Cena: 135 zł Ekonomia ogólnaThis title deals with every supply managers essential desktop tool with in-depth, Contending Economic Theories offers a unique comparative treatment of the threeauthoritative coverage of each topic. Leaving no stone unturned in covering all main theories in economics as it is taught today: neoclassical, Keynesian, andaspects of the procurement and sourcing functions, "The Procurement and Supply Marxian. Each is developed and discussed in its own chapter, yet alsoManagers Desk Reference, Second Edition" is filled with everything every differentiated from and compared to the other two theories. The authors identifyorganization needs to know about the key roles and responsibilities. of a each theorys starting point, its goals and foci, and its internal logic. They connect Internationale Wirtschaft Infrastructure Frischmann Brett M. Oldenbourg Schulbuchverlag Oxford University Press 9783486704266 9780199895656 9.1.2012 5.31.2012 Oprawa: miękka Oprawa: twarda Cena: 164 zł Ekonomia ogólna Cena: 302 zł Ekonomia ogólnaWirtschaftliches Handeln findet heute zunehmend im internationalen Kontext statt Infrastructure resources are the subject of many contentious public policy debates,und überschreitet dabei mehrfach Ländergrenzen, was sich immer deutlicher in including what to do about crumbling roads and bridges, whether and how toden alltäglichen Wertschöpfungsprozessen von Unternehmen niederschlägt. Diese protect our natural environment, energy policy, even patent law reform, universalInternationalisierung der Wirtschaft und deren Auswirkungen auf Gesellschaft, health care, network neutrality regulation and the future of the Internet. Each ofPolitik, Kultur und Umwelt haben inzwischen alle Erdräume erfasst. Mit dem Begriff these involves a battle to control infrastructure resources, to establish the terms Mathematics for Economics and Innovation, Human Capabilities, and Business with MyMathLab Global Democracy Jacques Ian Miettinen Reijo Pearson Education Oxford University Press 9780273788492 9780199692613 8.1.2012 12.1.2012 Oprawa: płócienna Oprawa: twarda Cena: 271 zł Ekonomia ogólna Cena: 230 zł Ekonomia ogólnaWith its friendly and informal style, this market leading text breaks down topics into All governments strive to develop and implement policies that contribute toshort sections making learning each new technique seem less daunting. With innovation. Both in academic research and policy circles, the concept of Nationalplenty of practice problems, it provides opportunities to stop and check Innovation Systems has represented a significant approach to industrial policy,understanding and allows students to learn at their own pace. This pack is research and development, and innovation. This book will review the developmentcomprised of a copy of Mathematics for Economics and Business 7/E and an and implementation of this approach, and its strengths and weakness. by Understanding Economics Economic Freedom Gwartney James D. Li Kui-Wai Thomson Learning World Scientific Publishing 9781111971595 9789814368841 5.1.2012 8.1.2012 Oprawa: miękka Oprawa: twarda Cena: 279 zł Ekonomia ogólna Cena: 624 zł Ekonomia ogólna"Understanding Economics, 14/e, International Edition" reflects current economic Hong Kong has been one of the fastest growing East Asian economies since theconditions, enabling students to apply economic concepts to the world around end of the Second World War. The adoption and practice of economic freedomthem. The up-to-date text includes analysis and explanation of measures of have been major pillars in its economic success. Indeed, the experience of Hongeconomic activity in todays market. It also includes highlights of the recession of Kong has served as a reference for other emerging economies in the region. The2008-2009, and an in-depth look at the lives and contributions. of notable scope of the book elaborates the context and ingredients of economic 11
  • 11. EKONOMIA Economic Freedom Travel Industry Economics Li Kui-Wai Vogel Harold L. World Scientific Publishing Cambridge University Press 9789814368858 9781107025622 8.1.2012 10.1.2012 Oprawa: miękka Oprawa: twarda Cena: 235 zł Ekonomia ogólna Cena: 255 zł Ekonomia przemysłowaHong Kong has been one of the fastest growing East Asian economies since the Each year, people around the world spend well over one trillion dollars on travelend of the Second World War. The adoption and practice of economic freedom and tourism, making this sector the worlds largest, with employment of 300have been major pillars in its economic success. Indeed, the experience of Hong million people, one-tenth of the global workforce. In this book Harold L. VogelKong has served as a reference for other emerging economies in the region. The examines the business economics and investment aspects of major industryscope of the book elaborates the context and ingredients of economic freedom. components that include airlines, hotels, casinos, amusement and theme parks. Access: Introduction Project Development to Travel & Tourism in the Solar Industry Mancini Marc Tippett Jesse Cengage Learning CRC Press 9781133687030 9780415621083 3.1.2012 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 341 zł Ekonomia przemysłowa Cena: 341 zł Ekonomia przemysłowaPractical and easy to understand, the second edition of "Access: Introduction To This book provides an extensive overview of utility scale solar projectTravel and Tourism" is designed to prepare students for a successful career in the development and the various tasks required to bring large solar powertravel, tourism and hospitality industry. A 2005 winner of the Distinguished plants from plans to realities. The various topics have been organized andAchievement award from Association of Educational Publishers, this edition has presented in a way to clearly define important development fundamentalsbeen updated to include new content and expanded topics. students understand including basic business and legal considerations. The reader is also guided Renewable Energy in the Countryside Fashion Prag Peter A.B. Granger Michele M. Estates Gazette Fairchild Books 9780415523974 9781609012250 8.1.2012 7.1.2012 Oprawa: twarda Oprawa: miękka Cena: 406 zł Ekonomia przemysłowa Cena: 305 zł Ekonomia przemysłowaClimate change has become a major international issue and the British The exciting and dynamic fashion industry presents a wide range of possibleGovernment is committed to meeting ambitious targets for reducing greenhouse careers, but it can be difficult for a novice to determine exactly what each involves.gas emissions within the present decade and beyond. Much of this will rely on an Fashion: The Industry and Its Careers, Second Edition offers a thorough andincreasing use of renewable energy. Within current technology this will depend informative exploration of fashion careers across the board, including designer,almost exclusively upon the use of rural land, whether for wind turbines, for textile manufacturer, retailer, wholesaler, illustrator, model, product developer. A Practical Approach to Merchandising Fashion Forward Mathematics Cushman Linda M. Rousso Chelsea Fairchild Books Fairchild Books 9781609013004 9781563679247 1.1.2012 5.1.2012 Oprawa: miękka Oprawa: miękka Cena: 280 zł Ekonomia przemysłowa Cena: 255 zł Ekonomia przemysłowaA Practical Approach to Merchandising Mathematics, Revised 1st Edition, is Fashion Forward: A Guide to Fashion Forecasting takes a practical approach todedicated to helping students master the mathematical concepts, techniques, and fashion forecasting with easy-to-read content and contemporary examples fromanalysis utilized in the merchandise buying and planning process. Students will todays fashion industry. Balancing theory and practice with a trendy, magazine-review basic maths concepts; learn how to use typical merchandising forms; like layout, the book will provide an overview of fashion forecasting concepts,become familiar with the application of computerized spreadsheets in including trend observation, data collection, and information analysis. The text then 12
  • 12. EKONOMIA Selling the Amish Beam, Straight Up Trollinger Susan L. Kokoris Jim John Hopkins University Press John Wiley & Sons 9781421404196 9781118378366 4.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 141 zł Ekonomia przemysłowa Cena: 82 zł Ekonomia przemysłowaMore than 19 million tourists flock to Amish Country each year, drawn by the An insiders look at the Jim Beam brand, from a 7th generation Master Distilleropportunity to glimpse "a better time" and the quaint beauty of picturesque Written by the 7th generation Beam family member and Master Distiller, Frederickfarmland and handcrafted quilts. What they may find, however, are elaborately Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, thethemed town centers, outlet malls, or even a water park. Susan L. Trollinger family behind the 217-year whiskey dynasty and makers of one of the worlds bestexplores this puzzling incongruity, showing that Amish tourism is anything but plain -selling bourbons. This book features family history and the evolution of bourbon, Green Petroleum: How Oil and Gas Can Marketing Your Event Planning Be Environmentally Sustainable Business Khan M.M. Allen Judy John Wiley & Sons John Wiley & Sons 9781118072165 9781118514450 1.1.2012 10.1.2012 Oprawa: twarda Oprawa: miękka Cena: 530 zł Ekonomia przemysłowa Cena: 114 zł Ekonomia przemysłowaCan "green petroleum" reverse global warming and bring down high gasoline Practical, prescriptive advice on successfully marketing your event planningprices? Written in non-technical language for the layperson, this book investigates business<p>Recent years have been tough on the event planning industry. Theand details how the oil and gas industry can "go green" with new processes and terrorist attacks of September 11, 2001, economic downturns, wars, and SARStechnologies, thus bringing the worlds most important industry closer to have all negatively impacted the business. There are fewer corporate dollarsenvironmental and economic sustainability. dedicated to travel budgets and special events, creating even more pressure. on How to Set Up & Run a Fashion Label The Market Makers Meadows Toby Hamilton Gary G. Laurence King Publishing Oxford University Press 9781856698924 9780199655878 8.1.2012 8.1.2012 Oprawa: miękka Oprawa: miękka Cena: 101 zł Ekonomia przemysłowa Cena: 136 zł Ekonomia przemysłowaNo matter how talented you are as a designer, if you are going to run a successful The huge expansion of new marketplaces and new retailers over the last fifty yearsfashion label you also need to know about business from marketing and PR to has created a retail revolution. These large and globally sophisticated retailers havemanufacturing your collection, and where to find the money to finance it all. In harnessed the new technologies in communications and logistics to build"How to Set Up and Run a Fashion Label 2nd Edition", Toby Meadows presents a consumer markets around the world and to create suppliers, new types ofno-nonsense guide to running your own business, whether it is within the clothing, manufacturers, that provide consumers with whatever goods they want to buy. The Political Economy of the Service Red Gas Transition Hogselius Per Oxford University Press Palgrave Macmillan 9780199657292 9781137293718 1.1.2013 12.1.2012 Oprawa: miękka Oprawa: miękka Cena: 129 zł Ekonomia przemysłowa Cena: 103 zł Ekonomia przemysłowaOver the past four decades the wealthiest OECD economies-in Europe, North This book provides an alternative approach to analyzing Western Europes much-America, and Australasia- have faced massive structural change. Industrial debated dependence on Russian natural gas. The actual and potentialsectors, which were once considered the economic backbone of these societies, consequences of this dependence have in recent years become a growinghave shrunk inexorably in terms of size and economic significance, while service concern both in individual importing countries and at the level of the Europeansectors have taken over as the primary engines of output and employment. Union. Russian gas exports have come to decisively influence EU-Russia 13
  • 13. EKONOMIA Competition for Public Transport Services Beck Arne Physica Verlag Rudolf Liebing 9783790828016 3.1.2012 Oprawa: twarda Cena: 437 zł Ekonomia przemysłowaThis book evaluates the successes, failures, and factors that influence thecompetition for public bus transport services. Using Germany as a case study, theauthor explains the dichotomous system of a market with licenses for commercialservices, where operators are granted exclusivity, and licenses for non-commercialservices, where supplementary direct subsidies are tendered out by public. Gendering and Diversifying Trade Union Gender and Leadership in Unions Leadership Healy Geraldine Routledge Routledge 9780415884853 9780415887045 12.1.2012 1.1.2013 Oprawa: twarda Oprawa: twarda Cena: 405 zł Ekonomia przemysłowa Cena: 407 zł Ekonomia przemysłowaExamining the experiences of leadership among trade unionists in a range of Reflecting the increased attention to gender and women in the field of employmentunions and labor movements around the world, this volume addresses relations, there is now a growing international literature on women and tradeperspectives of women and men from a range of identities such as race/ethnicity, unions. The interest in women as trade unionists arises partly from the fact thatsexuality, and age. It analyses existing models of leadership in various political women comprise 40 percent of trade union membership in the USA and over 50organizational forms, especially trade unions, but also including business. and percent in the UK. Further, despite considerable overall union membership. decline Tourism Management Sustainable Transport Inkson Clare Golinska Paulina SAGE Publications Springer Verlag 9781848608702 9783642235498 3.1.2012 1.1.2012 Oprawa: miękka Oprawa: twarda Cena: 184 zł Ekonomia przemysłowa Cena: 557 zł Ekonomia przemysłowaThis exciting new text offers all students of Tourism a concise introduction to all The aim of the book is to present the emerging environmental issues inthe core topics of Tourism Management. Covering both key theory and practice it organization and management of transport logistics. The scope of the bookintroduces students to general management issues across the whole tourism includes set of solutions which show different stakeholders viewpoints onsector in an accessible and manageable way. Focusing particularly on the sustainability. It points out how the transport operations organized and conductedchallenges of managing tourism in the 21st Century, it integrates the themes of in companies and regions might be consistent with the concept..of sustainable Motor Fleet Safety and Security Worldwide Destinations Management Della-Giustina Daniel E. Boniface Brian G. Taylor & Francis Taylor & Francis 9781439895078 9780080970400 6.1.2012 4.1.2012 Oprawa: twarda Oprawa: miękka Cena: 481 zł Ekonomia przemysłowa Cena: 161 zł Ekonomia przemysłowaIn the almost ten years since the publication of the first edition of Motor Fleet Worldwide Destinations: The Geography of Travel and Tourism is a unique textSafety and Security Management, the availability of new methods of transportation that explores tourism demand, supply, organisation and resources for ahas made travel faster, and consequently, safety and security have become more comprehensive range of destinations worldwide. The sixth edition is brought up toimportant and more complex. Businesses must now become proactive in their date with features such as: An exploration of current issues such as climateown security and planning for emergencies. This second edition of a bestselling change, recreational preferences, demographic changes. and the social impacts 14
  • 14. EKONOMIA Contract Research and Manufacturing Indigenous Peoples, Poverty, and Services (CRAMS) in India Development Gokhale Gowree Hall Gillette H. Woodhead Publishing Ltd Cambridge University Press 9781907568190 9781107020573 9.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 676 zł Ekonomia przemysłowa Cena: 351 zł Ekonomia rozwojuContract research and manufacturing services (CRAMS) in India provides a This is the first book that documents poverty systematically for the worldsdetailed account of the current scenario in India and the advantages that the indigenous peoples in developing regions in Asia, Africa and Latin America. TheIndian outsourcing industry can offer in the field of CRAMS. Following an overview volume compiles results for roughly 85 percent of the worlds indigenous peoples.of the services and their emergence in India, chapters in the book begin by It draws on nationally representative data to compare trends in countries povertydiscussing the legal and regulatory scenario and major concerns and issues. In the rates and other social indicators with those for indigenous sub-populations. and The Cost of Inaction Cuban Economic and Social Development Anand Sudhir Dominguez Jorge I. Harvard University Press Harvard University Press 9780674065581 9780674062436 5.1.2012 4.1.2012 Oprawa: miękka Oprawa: miękka Cena: 81 zł Ekonomia rozwoju Cena: 103 zł Ekonomia rozwojuThis book is motivated by the idea that the cost of inaction can be much greater The Cuban economy has been transformed over the course of the last decade,than the cost of action. Inaction can lead to serious negative consequences - for and these changes are now likely to accelerate. In this edited volume, prominentindividuals, the economy, and society. The consequences of a failure to reduce Cuban economists and sociologists present a clear analysis of Cubas economicextreme poverty, for example, typically include malnutrition, preventable morbidity, and social circumstances and suggest steps for Cuba to reactivate economicpremature mortality, incomplete basic education, and other human. and social growth and improve the welfare of its citizens. These authors focus first on trade, Geographical Indications and Water Management, Food Security and International Agricultural Trade Sustainable Agriculture in Developing Palgrave Macmillan Routledge 9780230355750 9780415624077 10.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 347 zł Ekonomia rozwoju Cena: 458 zł Ekonomia rozwojuFood safety issues and economic growth have boosted the demand for quality This book addresses strategies for food security and sustainable agriculture infood in Asian countries. In this context, the existence of traditional products with a developing economies. The book focuses primarily on India, a fast developinglong history has caused a proliferation of new geographical indications such as the economy, whose natural resource base comprising land and water supportingfamous Chinese longjing tea or Japanese sake. These products have the potential agricultural production is not only under enormous stress, but also complex andto promote local development and gain access to international markets.. but this not amenable to a uniform strategy. It critically reviews issues which continue to The Right to Development in Global Environmental Governance International Law Reconsidered Iqbal Khurshid Biermann Frank Routledge MIT Press 9780415631617 9780262517706 5.1.2012 7.1.2012 Oprawa: miękka Oprawa: miękka Cena: 136 zł Ekonomia rozwoju Cena: 97 zł Ekonomika środowiskaThe Right to Development in International Law rigorously explores the right to The notion of global governance is widely studied in academia and increasinglydevelopment (RTD) from the perspectives of international law as well as the relevant to politics and policy making. Yet many of its fundamental elementsconstitutionally guaranteed fundamental rights and the Islamic concept of social remain unclear in both theory and practice. This book offers a fresh perspective byjustice in Pakistan. The volume draws on a wide range of relevant sources to analyzing global governance in terms of three major trends, as exemplified byanalyse the legal status of international cooperation in contemporary international developments in global sustainability governance: the emergence of 15
  • 15. EKONOMIA Global Environmental Commons The Future of Helium as a Natural Resource Brousseau Eric Nuttall William J. Oxford University Press Routledge 9780199656202 9780415576970 8.2.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 324 zł Ekonomika środowiska Cena: 433 zł Ekonomika środowiskaEnvironmental challenges, and the potential solutions to address them, have a The book reveals the changing dynamics of the helium industry on both the supplydirect effect on living standards, the organization of economies, major -side and the demand-side. The helium industry has a long-term future and thisinfrastructures, and modes of urbanization. Since the publication of path-breaking important gas will have a role to play for many decades to come. Major new userscontributions on the governance of environmental resources in the early 1990s, of helium are expected to enter the market, especially in nuclear energy (bothmany political initiatives have been taken, numerous governance experiments. fission and fusion). Prices and volumes supplied and expected to rise will. prompt The Economics of Climate Change and Interfuel Substitution the Change of Climate in Economics Marechal Kevin Serletis Apostolos Taylor & Francis World Scientific Publishing 9780415693752 9789814374361 5.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 478 zł Ekonomika środowiska Cena: 272 zł Ekonomika środowiskaClimate change is without question the single most important issue the world Interfuel substitution is an issue that is - and will likely remain - an important topicfaces over the next hundred years. The most recent scientific data have led to the of inquiry for many years, as governments around the world seek to set policiesconclusion that the globally averaged net effect of human activities since 1750 has that are intended to restrain carbon emissions or steer economies toward or awaybeen one of warming and that continued greenhouse gas emissions at or above from certain fuels. This book contributes to this issue by estimating short- and longcurrent rates would cause this process to continue to the severe detriment. of our -term interfuel substitution elasticities, at the aggregate and sector levels.the use of An Introduction to Analysis of Financial Numerical Methods in Finance with C++ Data with R Tsay Ruey S. Capinski Maciej J. Blackwell Science Cambridge University Press 9780470890813 9780521177160 12.1.2012 8.1.2012 Oprawa: twarda Oprawa: miękka Cena: 449 zł Finanse i rachunkowość Cena: 130 zł Finanse i rachunkowośćThis book provides a systematic and mathematically accessible introduction to Driven by concrete computational problems in quantitative finance, this bookfinancial econometric models and their applications in modeling and predicting provides aspiring quant developers with the numerical techniques andfinancial time series data. It emphasizes empirical financial data and focuses on programming skills they need. The authors start from scratch, so the reader doesreal-world examples. Following this approach, readers will master key aspects of not need any previous experience of C++. Beginning with straightforward optionfinancial time series, including volatility modeling, neural network. pricing on binomial trees, the book gradually progresses towards. advanced Strategic Financial Planning Over the Market Liquidity Lifecycle Milevsky Moshe A. Pedersen Lasse Heje Cambridge University Press Cambridge University Press 9780521148030 9780521139656 5.1.2012 10.1.2012 Oprawa: miękka Oprawa: miękka Cena: 162 zł Finanse i rachunkowość Cena: 120 zł Finanse i rachunkowośćThis book on personal financial planning and wealth management employs the This book presents the theory and evidence on the effect of market liquidity andlifecycle model of financial economics. The central idea of consumption liquidity risk on asset prices and on overall securities market performance. Illiquiditysmoothing is used to connect chapters and topics such as saving and means incurring a high transaction cost, which includes a large price impact wheninvestment, debt management, risk management and retirement planning. The first trading and facing a long time to unload a large position. Liquidity risk is higher if apart of the book is nontechnical and aimed at a wide audience with no special security becomes more illiquid when it needs to be traded in the future, which will 16
  • 16. EKONOMIA Introduction to Using Financial An Introduction to Derivatives and Risk Accounting Information Management (with Stock-Trak Coupon) Norton Curtis L. Roberts Brooks Cengage Learning Cengage Learning 9781111972172 9781133190219 5.1.2012 5.1.2012 Oprawa: miękka Oprawa: miękka Cena: 302 zł Finanse i rachunkowość Cena: 302 zł Finanse i rachunkowość This leading text gives students a solid understanding of financial derivatives and their use in managing the risks of financial decisions. "An Introduction to Derivatives and Risk Management, 9/e, International Edition" provides a blend of institutional material, theory, and practical applications. The latest financial information throughout this edition and timely updates on the texts website Introduction To Accounting Information Introduction To Financial Accounting Systems Hall James A. Norton Curtis L. Cengage Learning Cengage Learning 9781133187981 9781111972332 3.1.2012 3.1.2012 Oprawa: miękka Oprawa: miękka Cena: 290 zł Finanse i rachunkowość Cena: 279 zł Finanse i rachunkowość"Introduction To Accounting Information Systems, 8/e, International Edition" Norton and Porter pack "Introduction to Financial Accounting, 8/e, Internationalprovides thorough and up-to-date coverage of accounting information systems Edition" with decades of academic and real-world accounting experience. Thisand related technologies. It features an early presentation of transaction cycles, as student-friendly text provides the appropriate blend of academic rigor with step-bywell as an emphasis on ethics, fraud, and the modern manufacturing environment. -step learning models that reach todays students. Instead of an abstractThe book focuses on the needs and responsibilities of accountants as end users approach to accounting, you will journey with students through focus companies A Guide To International Financial The Most Important Thing Illuminated Reporting Standards Needles Belverd E. Marks Howard Cengage Learning Columbia University Press 9781133187943 9780231162845 3.1.2012 1.1.2013 Oprawa: miękka Oprawa: twarda Cena: 90 zł Finanse i rachunkowość Cena: 103 zł Finanse i rachunkowośćAs convergence becomes a closer reality, International Financial Reporting Howard Markss The Most Important Thing distilled the investing insight of hisStandards are essential for both accounting students and CPAs to understand. By celebrated client memos into a single volume and, for the first time, made his time-implementing first-hand experience of the IFRS coverage from past CPA exams, tested philosophy available to general readers. In this edition, Markss wisdom is"A Guide To International Financial Reporting Standards, 3rd Edition" provides the joined by the comments, insights, and counterpoints of four renowned investorsbasics students need to know to pass the CPA exam. Updates to revenue and investment educators: Christopher C. Davis (Davis Funds), Joel Greenblatt. Deficits, Debt, and Democracy Modern Methods of Valuation Wagner Richard E. Mackmin David Edward Elgar Esates Gazette 9780857934598 9780080971162 2.1.2012 11.1.2012 Oprawa: twarda Oprawa: miękka Cena: 347 zł Finanse i rachunkowość Cena: 237 zł Finanse i rachunkowośćThis timely book reveals that the budget deficits and accumulating debts that The new and improved eleventh edition of this essential valuation textbook reflectsplague modern democracies reflect a clash between two rationalities of the changes in the property market since 2009, whilst presenting the tried andgovernance: one of private property and one of common property. The clashing of tested study of the principles governing the valuation of land, houses and buildingsthese rationalities at various places in society creates forms of societal tectonics of the previous editions. The eleventh edition is fully up-to-date with latestthat play out through budgeting. The book demonstrates that while this clash is an guidelines, statutes and case law, including the implications of the latest RICS 17
  • 17. EKONOMIA Stochastic Methods for Pension Funds UCITS Handbook Volder Pierre de Szylar Christian ISTE Publishing Company ISTE Publishing Company 9781848212046 9781848213494 1.1.2012 6.1.2012 Oprawa: twarda Oprawa: twarda Cena: 329 zł Finanse i rachunkowość Cena: 514 zł Finanse i rachunkowośćQuantitative finance has become these last years a extraordinary field of research The goal of this Handbook on UCITS is to provide a one-stop source for investorsand interest as well from an academic point of view as for practical applications. At and asset managers, service providers, students, researchers, and practitioners tothe same time, pension issue is clearly a major economical and financial topic for learn the necessary knowledge and analytical skills they need when setting up,the next decades in the context of the well-known longevity risk. Surprisingly few managing and monitoring a UCITS fund. This handbook intends to introducebooks are devoted to application of modern stochastic calculus to pension systematically recent developments in different areas of UCITS through a multi- Visual Guide to Chart Patterns The Zen of Steve Jobs Bulkowski Thomas N. Forbes, LLC John Wiley & Sons John Wiley & Sons 9781118301449 9781118295267 10.1.2012 1.1.2012 Oprawa: miękka Oprawa: miękka Cena: 219 zł Finanse i rachunkowość Cena: 73 zł Finanse i rachunkowośćThe step-by-step visual guide to spotting potential price movements and An illustrated depiction of Steve Jobs friendship with Zen Buddhist Kobun Chinoimproving returns Bloomberg Visual Guide to Chart Patterns is a concise and Otogawa and the impact it had on Jobs career Apple cofounder Steve Jobsaccessible visual guide to identifying, understanding, and using chart patterns to (1955-2011) had such an enormous impact on so many people that his life oftenpredict the direction and extent of price moves. Packed with visual learning took on aspects of myth. But much of his success was due to collaboration withenhancements and exercises, this innovative book helps savvy investors and designers, engineers and thinkers. The Zen of Steve Jobs tells the story of Jobs The Day After the Dollar Crashes The Power of Practice Management Vickers Damon Bogan Stephanie John Wiley & Sons John Wiley & Sons 9781118149850 9781118121177 1.1.2012 2.1.2013 Oprawa: miękka Oprawa: płócienna Cena: 62 zł Finanse i rachunkowość Cena: 205 zł Finanse i rachunkowośćHow to profit from the events leading up to the likely collapse of the U.S. dollar A top wealth management advisory expert reveals her firms 4-quadrant disciplineSociety is at a crossroads. Here at home and around the world, we are living in a for building best practices The Power of Practice Management is not a bookmanner that is absolutely, unconditionally, irrevocably unsustainable. The Day After about practice management theory; instead it offers advisors a definitive guide tothe Dollar Crashes: A Survival Guide for the Rise of the New World Order outlines running a successful, satisfying, and sell-able advisory business. Based on fifteenthe kinds of events that could trigger a global economic collapse, describing in years of consulting and the development of a proprietary methodology of Mathematics and Statistics Financial Modeling for Financial Risk Management with Crystal Ball and Excel Miller Michael B. Charnes John John Wiley & Sons John Wiley & Sons 9781118170625 9781118175446 3.1.2012 6.1.2012 Oprawa: twarda Oprawa: miękka Cena: 310 zł Finanse i rachunkowość Cena: 318 zł Finanse i rachunkowośćMathematics and Statistics for Financial Risk Management is a practical guide to Updated look at financial modeling and Monte Carlo simulation with software bymodern financial risk management for both practitioners and academics. The Oracle Crystal Ball This revised and updated edition of the bestselling book onrecent financial crisis and its impact on the broader economy underscore the financial modeling provides the tools and techniques needed to performimportance of financial risk management in todays world. At the same time, spreadsheet simulation. It answers the essential question of why risk analysis isfinancial products and investment strategies are becoming increasingly complex. vital to the decision-making process, for any problem posed in finance and 18
  • 18. EKONOMIA Mathematical Finance Venture Capital and Private Equity Alhabeeb M. J. Leamon Ann John Wiley & Sons John Wiley & Sons 9780470641842 9780470650912 8.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 416 zł Finanse i rachunkowość Cena: 257 zł Finanse i rachunkowośćThis concise book puts the focus on financial problem solving using readily The 5 th edition of Lerners Venture Capital and Private Equity: A Casebookaccessible mathematical methods as tools for understanding. Selected formulae continues to present the important historical cases of private equity whileare used to illustrate and clarify the underlying logic of problem solving and to incorporating a number of new relevant and timely cases from previous best-provide readers with additional opportunities to enhance their understanding of selling issues. It includes more cases relevant to the texts four main goals:financial problems. Emphasis is placed on the practicality of mathematics and not understanding the ways in which private equity firms work, applying the key ideas Financial Modelling Quantitative Credit Portfolio Management Kienitz J Dynkin Lev John Wiley & Sons John Wiley & Sons 9780470744895 9781118117699 1.1.2012 1.1.2012 Oprawa: twarda Oprawa: twarda Cena: 361 zł Finanse i rachunkowość Cena: 387 zł Finanse i rachunkowośćFinancial Modelling - Theory, Implementation and Practice is a unique An innovative approach to post-crash credit portfolio management Credit portfoliocombination of quantitative techniques, the application to financial problems and managers traditionally rely on fundamental research for decisions on issuerprogramming using Matlab. The book enables the reader to model, design and selection and sector rotation. Quantitative researchers tend to use moreimplement a wide range of financial models for derivatives pricing and asset mathematical techniques for pricing models and to quantify credit risk and relativeallocation, providing practitioners with complete financial modelling workflow.from value. The information found here bridges these two approaches. In an intuitive Extreme Weather and the Financial Visual Guide to Financial Markets Markets Oxley Lawrence J. Wilson David John Wiley & Sons John Wiley & Sons 9781118147214 9781118204238 2.1.2012 8.1.2012 Oprawa: twarda Oprawa: miękka Cena: 219 zł Finanse i rachunkowość Cena: 230 zł Finanse i rachunkowośćThe positive effects of climate change on the market Record-setting snowfall, A highly visual look at major investment opportunities from the minds atcyclones in Australia, chronic drought in Russia, and other dramatic weather Bloomberg The essential guide for anyone trying to get a handle on theevents are getting increased attention from scientists and the general public. The fundamentals of investing, the Bloomberg Visual Guide to Financial Marketseffects of climate change present challenges to many sectors, but also present distills 30 years of Bloomberg expertise into one straightforward, easy-to-readmajor investing opportunities in the stock, bond, and futures markets. Extreme volume. The book teaches readers about three basic investment options-- Investing without Wall Street The Alpha Masters Jacobs Sheldon Scholes Myron S. John Wiley & Sons John Wiley & Sons 9781118204641 9781118065525 4.1.2012 5.1.2012 Oprawa: twarda Oprawa: twarda Cena: 88 zł Finanse i rachunkowość Cena: 103 zł Finanse i rachunkowośćPraise for Sheldon Jacobs "Sheldon Jacobs is a level-headed gentleman who is a The ultimate behind-the-curtain look at the hedge fund industry, unlocking thecross between Albert Einstein, the Dalai Lama, and Vanguard founder Jack Bogle most valuable stories, secrets, and lessons directly from those who have playedand who had a solid record editing and publishing The No-Load Fund Investor the game best. Written by Maneet Ahuja, the hedge fund industry insider, Thefinancial newsletter for over a quarter-century.imes quarterly publication of this Alpha Masters brings the secretive world of hedge funds into the light of day forcontest helped him become one of the best-known mutual fund advisorsin the first time. As the authority that the biggest names in the business, 19
  • 19. EKONOMIA The Investors Manifesto The Traders Guide to Key Economic Indicators Bernstein William J. Yamarone Richard John Wiley & Sons John Wiley & Sons 9781118073766 9781118074008 9.1.2012 8.1.2012 Oprawa: miękka Oprawa: twarda Cena: 62 zł Finanse i rachunkowość Cena: 270 zł Finanse i rachunkowośćA timeless approach to investing wisely over an investment lifetime With the A handy reference to understanding key economic indicators and acting on themrecent market maelstrom as a background, this Wall Street Journal bestseller New economic data are reported virtually every trading day. Investors, big anddescribes just how to plan a lifetime of investing, in good times and bad, small, have to understand how these reports influence their investments,discussing stocks and bonds as well as the relationship between risk and return. portfolios, and future sources of income. The third edition of The Traders GuideFilled with in-depth insights and practical advice. The Investors Manifesto will to Key Economic Indicators examines the most important economic statistics The Janus Factor The RDS Forex System Anderson Gary Radkay Stephanie John Wiley & Sons John Wiley & Sons 9781118087077 9781118096680 8.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 258 zł Finanse i rachunkowość Cena: 258 zł Finanse i rachunkowośćTap into feedback loops to unravel market trends and discover profitable trading Inside a unique system that allows you to identify and trade key turning points inopportunities The Janus Factor presents an innovative theory that describes how the forex market The financial markets are in a constant state of affirming,feedback loops determine market behavior. The book clearly shows how the breaking, and developing new support and resistance areas. Traders use a varietytheory can be applied to make trading more profitable. The metaphor of the two- of methods to project support and resistance points based on past price action.faced god Janus is used to reflect alternating market environments, one However, the question of whether those areas will hold or break in real time is a Exchange-Traded Funds For Dummies Advanced Technical Analysis of ETFs Wild Russell Wagner Deron John Wiley & Sons John Wiley & Sons 9781118104248 9781118109144 1.1.2012 9.1.2012 Oprawa: miękka Oprawa: twarda Cena: 93 zł Finanse i rachunkowość Cena: 258 zł Finanse i rachunkowośćThe fast and easy way to get a handle on ETFs Exchange-traded funds (ETFs) This is a comprehensive book filled with technical analysis tools and strategies forhave a strong foothold in the marketplace, because they are less volatile than the advanced ETF trader. "Advanced Technical Analysis of ETFs" is an importantindividual stocks, cheaper than most mutual funds, and subject to minimal resource for sophisticated ETF traders that contains a wealth of expandedtaxation. But how do you use this financial product to diversify your investments in strategies for technical trade setups and includes the authors best real tradetodays fast-growing and ever-changing market? Exchange-Traded Funds For examples (both winning and losing). as well as additional user-friendly technical The Indomitable Investor Private Equity Operational Due Diligence Sears Steven M. Scharfman Jason A. John Wiley & Sons John Wiley & Sons 9781118110348 9781118113905 4.1.2012 4.1.2012 Oprawa: twarda Oprawa: płócienna Cena: 103 zł Finanse i rachunkowość Cena: 335 zł Finanse i rachunkowośćA new approach to investing based on how Wall Street insiders approach the This is a step-by-step guide to develop a flexible comprehensive operational duemarket The Indomitable Investor deconstructs the stock market as the public has diligence program for private equity and real estate funds. Addressing the uniquecome to know it and reconstitutes it from the inside out from the perspective of aspects and challenges associated with performing operational due diligencethe fortunate few who dominate Wall Street. By revealing how top investors and review of both private equity and real estate asset classes. this essential guidetraders think and act Steven Sears shows the stock market to be an undulating provides readers with the tools to develop a flexible comprehensive operational 20
  • 20. EKONOMIA Naked Forex Trading by Numbers Nekritin Alex Howell W. Shawn John Wiley & Sons John Wiley & Sons 9781118114018 9781118115077 3.1.2012 3.1.2012 Oprawa: twarda Oprawa: twarda Cena: 258 zł Finanse i rachunkowość Cena: 258 zł Finanse i rachunkowośćA streamlined and highly effective approach to trading without indicators Most Get the E*Trade experts inside track on playing the markets For retail traders,forex traders rely on technical analysis books written for stock, futures, and option knowing which possible strategies to employ when has always been a challenge.traders. However, long before computers and calculators, traders were trading That is, until now. For the first time, popular E*Trade educators Rick Swope andnaked. Naked trading is the simplest (and oldest) trading method. Its simply Shawn Howell introduce their two-dimensional scoring system for determiningtrading without technical indicators, and that is exactly what this book is about. how bullish/bearish a trade setup looks by reading charts. In Trading by Investment Theory and Risk The Sensible Guide to Forex Management Peterson Steven Wachtel Cliff John Wiley & Sons John Wiley & Sons 9781118129593 9781118158074 5.1.2012 10.1.2012 Oprawa: płócienna Oprawa: twarda Cena: 335 zł Finanse i rachunkowość Cena: 219 zł Finanse i rachunkowośćA unique perspective on applied investment theory and risk management from the The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper fromSenior Risk Officer of a major pension fund Investment Theory and Risk the Start is written for the risk averse, mainstream retail investor or trader seekingManagement is a practical guide to todays investment environment. The books a more effective way to tap forex markets to improve returns and hedge currencysophisticated quantitative methods are examined by an author who uses these risk. As the most widely held currencies are being devalued, theyre taking yourmethods at the Virginia Retirement System and teaches them at the Virginia portfolio down with them--unless youre prepared. For traders, the book focuses Building Winning Trading Systems + Investing in the High Yield Website Municipal Market Pruitt George Nguyen Triet John Wiley & Sons John Wiley & Sons 9781118168271 9781118175477 11.1.2012 7.1.2012 Oprawa: twarda Oprawa: twarda Cena: 325 zł Finanse i rachunkowość Cena: 335 zł Finanse i rachunkowośćThe updated edition of the guide to building trading systems that can keep pace A practical guide to profiting from the high yield municipal market This uniquewith the market The stock market is constantly evolving, and coupled with the guide to the high yield municipal bond market sheds some much-needed light onnew global economic landscape, traders need to radically rethink the way they do this esoteric but profitable corner of the fixed-income world. It fills the voidbusiness at home and abroad. Enter Building Winning Trading Systems, Second between the general reference handbooks on municipal bonds and the superficialEdition , the all-new incarnation of the established text on getting the most out of treatment of do-it-yourself bond guides, with an emphasis on practical trading Risk Less and Prosper Valuation Techniques Bodie Zvi Voss Jason A. John Wiley & Sons John Wiley & Sons 9781118014301 9781118397435 1.1.2012 12.1.2012 Oprawa: twarda Oprawa: twarda Cena: 98 zł Finanse i rachunkowość Cena: 335 zł Finanse i rachunkowośćA practical guide to getting personal investing right Somewhere along the way, Analysis and insights from top thought leaders on a pivotal topic in investing andsomething has gone very wrong with the way individuals save and invest. Too asset management Valuation is the cornerstone for investment analysis, and aoften, households are drawn in by promotional suggestions masquerading as thorough understanding and correct application of valuation methodologies areimpartial investment advice. Consumers get saddled with more risk than they critical for long-term investing success. Edited by two leading valuation expertsrealize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that from CFA Institute, this book brings together the insights and expertise of some 21
  • 21. EKONOMIA Counterparty Credit Risk Diary of a Hedgehog and Credit Value Adjustment Gregory Jon Biggs Barton John Wiley & Sons John Wiley & Sons 9781118316672 9781118299999 8.1.2012 12.1.2012 Oprawa: twarda Oprawa: twarda Cena: 309 zł Finanse i rachunkowość Cena: 103 zł Finanse i rachunkowośćA practical guide to counterparty risk management and credit value adjustment Barton Biggs was a Wall Street legend, trusted by investors around the globe.from a leading credit practitioner Since the collapse of Lehman Brothers and the Now, in his last book, Biggs offers savvy insights into the innermost workings ofresultant realization of extensive counterparty risk across the global financial the markets--today and for the years to come. Packed with keen insights, globalmarkets, the subject of counterparty risk has become an unavoidable issue for experiences, and opinionated stances on investing, Diary of a Hedgehog: Biggsevery financial institution. This book explains the emergence of counterparty risk Final Words on the Markets explores the ongoing downward economic spiral. and The Large-Cap Portfolio Hedge Fund Market Wizards Villalta Thomas Schwager Jack D. John Wiley & Sons John Wiley & Sons 9781118256602 9781118273043 6.1.2012 5.1.2012 Oprawa: twarda Oprawa: twarda Cena: 297 zł Finanse i rachunkowość Cena: 139 zł Finanse i rachunkowośćThe practical guide to finding value and opportunity in large-cap stocks usinginvestor behavior Large-Cap is an abbreviation of the term "large marketcapitalization" and refers to the stock of publicly traded companies with marketcapitalization values of roughly more than $10 billion, like Walmart, Microsoft, andFord. not present investors with an ability to be opportunistic. The Large-Cap Bond Investing For Dummies Gold Bubble Wild Russell Jacobs Yoni John Wiley & Sons John Wiley & Sons 9781118274439 9781118239353 8.1.2012 5.1.2012 Oprawa: miękka Oprawa: twarda Cena: 93 zł Finanse i rachunkowość Cena: 139 zł Finanse i rachunkowośćThis is your friendly guide to trading the bond and bond fund market. Bonds and How do TV shows, vending machines, Chinese taxi companies, and a former UKbond funds are among the safest and most reliable investments you can make to prime minister point to a gold bubble that is about to burst? Many investorsensure an ample and dependable retirement income - if you do it right! "Bond consider gold a "safe haven" that will shelter them from recessions, falling markets,Investing For Dummies" helps you do just that, with clear explanations of and the depreciating value of currency. Many fail to realize, however, that investingeverything you need to know to build a diversified bond portfolio. that will be there in gold at these levels is extremely risky. "We Buy Gold" stores line busy streets, Economic Warfare Bloomberg Visual Guide t o Municipal Bonds Abdelnour Ziad Doty Robert John Wiley & Sons John Wiley & Sons 9781118150122 9781118152553 12.1.2012 2.1.2012 Oprawa: twarda Oprawa: miękka Cena: 130 zł Finanse i rachunkowość Cena: 219 zł Finanse i rachunkowośćNew insights for investors and business people looking to create wealth in the A hands-on visual guide to understanding and investing in an important andturbulent post-crisis world In a no holds barred expose of the 2008 financial consistently safe investment vehicle Bloomberg Visual Guide to Municipal Bondsmeltdown from the inside, Ziad K. Abdelnour argues that the political and financial offers step-by-step guidance to the nature and diversity of municipal securitieselites have done nothing to fix the structural problems and instead have worsened credit structures. This valuable guide demonstrates the dependability of thethe situation. By creating more market bubbles, they are actually waging a war on overwhelming majority of municipal securities, and points out particular market 22
  • 22. EKONOMIA The Handbook of Energy Trading How the Trading Floor Really Works Fiorenzani Stefano Duhon Terri John Wiley & Sons John Wiley & Sons 9781119953692 9781119962953 1.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 309 zł Finanse i rachunkowość Cena: 162 zł Finanse i rachunkowośćTo thrive in todays booming energy trading market you need cutting-edge A detailed look at what really happens in the front office of an investment bank andknowledge of the latest energy trading strategies, backed up by rigorous testing why Trading floors have always fascinated people, but few understand the roleand practical application Unique in its practical approach, The Handbook of they play in the world of finance today. Though markets rise and fall every day, theEnergy Trading is your definitive guide. It provides a valuable insight into the latest drivers of those are rarely explored. Those who understand the dynamics ofstrategies for trading energy.--all tried and tested in maintaining a competitive trading floors will better understand the dynamics of global financial markets. This The Online Trading Cookbook Investing in the Renewable Power Market Patel Alpesh B. Fogarty Tom John Wiley & Sons John Wiley & Sons 9780470684450 9780470878262 6.1.2012 3.1.2012 Oprawa: twarda Oprawa: twarda Cena: 155 zł Finanse i rachunkowość Cena: 258 zł Finanse i rachunkowośćThe Online Trading Cookbook is a unique resource for busy online traders of all The financial challenges facing clean energy installations The path to thelevels, addressing the need amongst the growing number of those trading and widespread adoption of renewable energy is littered with major technological legal,investing from home for solid, low risk trading strategies which they can political, and financial challenges. Investing in the Renewable Power Market is aincorporate into a busy lifestyle. Suitable for all levels of retail trader and is reality check for the mass roll out of green energy and its financial dominance ofsupplemented by useful advice on the best trading tools, websites.. and brokers, the world energy market, focusing on real energy costs and global energy needs. The Big Win Mastering Elliott Wave Principle Weiss Stephen L. Brown Constance John Wiley & Sons John Wiley & Sons 9780470916100 9780470923535 5.1.2012 5.1.2012 Oprawa: twarda Oprawa: twarda Cena: 103 zł Finanse i rachunkowość Cena: 258 zł Finanse i rachunkowośćA rousing and practical look at the extremely successful investments of top An innovative approach to applying Elliott Wave Principle By convention, mostinvestors In his first book, The Billion Dollar Mistake, author Stephen L. Weiss Elliott Wave Principle (EWP) practitioners focus on individual market priceshowcased the biggest blunders of some of the worlds legendary investors-which movement. Connie Brown has a global reputation of developing analysis thatlost them billions of dollars on a single investment. Incredibly, the mistakes they focuses on the integration of global markets. In a two book series you will be takenmade were the same mistakes made by everyday investors. but for the magnitude through the steps to master the global cash flows of todays financial markets. The Trend Trading Set-Ups Trading Options Greeks Little L. A. Passarelli Dan John Wiley & Sons John Wiley & Sons 9781118072691 9781118133163 10.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 270 zł Finanse i rachunkowość Cena: 309 zł Finanse i rachunkowośćAn expert reveals a step-by-step process for profiting from neoclassical qualified A top options trader details a practical approach for pricing and trading options intrend trading Trend Trading Set-Ups extends the neoclassical concept of qualified any market condition The options market is always changing, and in order to keeptrend first introduced by Little in Trend Qualification and Trading, providing traders up with it you need the greeks--delta, gamma, theta, vega, and rho--which are theand investors with a sound methodology for uncovering the very best trade set- best techniques for valuing options and executing trades regardless of marketups and the ability to time trade entries like never before. In Trend Trading Set- conditions. In the Second Edition of Trading Options Greeks , veteran 23
  • 23. EKONOMIA The Wrong Answer Faster The Little Book of Stock Market Cycles Goodkin Michael Hirsch Jeffrey A. John Wiley & Sons John Wiley & Sons 9781118133408 9781118270110 3.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 124 zł Finanse i rachunkowość Cena: 82 zł Finanse i rachunkowośćThe fascinating story behind the machines that trade trillions of dollars every day Jeffrey Hirsch discusses how to capture market-beating returns by following"A Bildungsroman , one jacket blurb calls this book-and sure, its a traditional specific stock market cycles While predicting the direction of the stock market atcoming-of-age tale. But the story itself is anything but conventional. The pleasures any given point is difficult, its a fact that the market exhibits well-defined andof the book lie in the story of their bumpy path to success." Canadian Business In sometimes predictable patterns. While cycles do not repeat exactly all of the time,1968, Michael Goodkin is about to graduate from Columbia University. While his statistical evidence suggests that cyclical tendencies are very strong. and should The Insider Edge Zero Risk Real Estate Cohen Guy Cummings Chip John Wiley & Sons John Wiley & Sons 9781118245286 9781118356470 9.1.2012 11.1.2012 Oprawa: twarda Oprawa: miękka Cena: 184 zł Finanse i rachunkowość Cena: 88 zł Finanse i rachunkowośćBestselling trading author Guy Cohen introduces his proprietary OVI indicator to Get the confidence and tools to take advantage of this growing method ofstock trading More fortunes are made from trading stocks than any other financial investing Tax liens sales and tax deed auctions, conducted by governmentalinstrument, and with just a little more information, the ceiling for success can be agencies for delinquent taxes on real estate, are not new--they have been aroundraised even higher. Presenting the methods used by the most knowledgeable for more than 200 years. But until recently, they remained a small niche market fortraders in the market, The Insider Edge: Trading with the OVI Indicator for Windfall investors. However, as more people become delinquent on their real estate taxes Risk in the Global Real Estate Market Challenges of the Housing Economy Nwogugu Mike C. I. John Wiley & Sons John Wiley & Sons 9781118011355 9780470672334 3.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 219 zł Finanse i rachunkowość Cena: 406 zł Finanse i rachunkowośćEssential reading for professional investors, risk managers, regulators, central This timely book addresses key challenges faced by policy makers and the house-bankers, and real estate professionals, Risk in the Global Real Estate Market: building industry in a post-credit crunch world. It examines the implications forInternational Risk Regulation, Mechanism Design, Foreclosures, Title Systems, and households, the housing market, the economy, as well as for governments policyREITs takes an international look at the ways in which U.S.-style constitutional choices. Challenges of the Housing Economy: an international perspective bringslaws, financial laws, and real estate laws in various countries affect. together experts from around the world to examine recent housing market trends. Loss Models Handbook of Volatility Models and Their Applications Willmot Gordon E. Laurent Sebastien John Wiley & Sons John Wiley & Sons 9781118315323 9780470872512 10.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 540 zł Finanse i rachunkowość Cena: 540 zł Finanse i rachunkowośćAn update of one of the most trusted books on constructing and analyzing A complete guide to the theory and practice of volatility models in financialactuarial models for the C/4 actuarial exam This new, abridged edition has been engineering Volatility has become a hot topic in this era of instant communications,thoroughly revised and updated to include the essential material related to Exam C spawning a great deal of research in empirical finance and time seriesof the Society of Actuaries and Casualty Actuarial Societys accreditation econometrics. Providing an overview of the most recent advances, Handbook ofprograms. The book maintains an approach to modeling and forecasting. that Volatility Models and Their Applications explores key concepts and topics. 24
  • 24. EKONOMIA Working Papers to Accompany Accounting Information Systems Weygandt Financial & Managerial Weygandt Jerry J. Simkin Mark G. John Wiley & Sons John Wiley & Sons 9781118233467 9781118092354 6.1.2012 3.1.2012 Oprawa: miękka Oprawa: miękka Cena: 214 zł Finanse i rachunkowość Cena: 233 zł Finanse i rachunkowość Simkin & Normans 12th Edition of Concepts of Accounting Information Systems builds upon previous issues with more in-depth focus on topical issues essential to accountants such as Sarbanes-Oxley, Cobit Version 4, XBRL, and of risk and governance in a much more concise, user-friendly way. More Case in Point sections highlight how the concepts are applied in the field and additional multiple Working Papers to Accompany Accounting and Auditing Research Weygandt Financial & Managerial & Databases Weygandt Jerry J. Weirich Thomas R. John Wiley & Sons John Wiley & Sons 9781118233450 9781118334423 6.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 322 zł Finanse i rachunkowość Cena: 269 zł Finanse i rachunkowość The easy-to-use, do-it-yourself desk accounting and auditing research database FASBs online GAAP Codification system. The convergence of U.S. GAAP and International Financial Reporting Standards. EDGAR filing and research system. RIA Checkpoint and CCH. Accounting professionals and practitioners need to understand these research databases to reach solutions and achieve. maximum Accounting Principles: v. 2 Accounting Principles: Chapters 1-12 v. 1 Weygandt Jerry J. Weygandt Jerry J. John Wiley & Sons John Wiley & Sons 9780470887837 9780470887868 2.1.2012 2.1.2012 Oprawa: miękka Oprawa: miękka Cena: 284 zł Finanse i rachunkowość Cena: 294 zł Finanse i rachunkowośćWeygandts Accounting Principles introduces challenging accounting concepts Weygandts Accounting Principles introduces challenging accounting conceptswith examples that are familiar to accountants. The new edition has been updated with examples that are familiar to accountants. The new edition has been updatedwith the latest IFRS/IASB standards. Additional coverage is included on foreign with the latest IFRS/IASB standards. Additional coverage is included on foreigncurrency translation and LCM. More discussions focus on risk management as a currency translation and LCM. More discussions focus on risk management as aresult of the financial crisis. The examples also emphasize current examples in result of the financial crisis. The examples also emphasize current examples in Bribery and Corruption Intermediate Accounting Taylor Jeffery Kieso Donald E. John Wiley & Sons John Wiley & Sons 9781118011362 9781118014516 1.1.2012 2.1.2012 Oprawa: twarda Oprawa: miękka Cena: 258 zł Finanse i rachunkowość Cena: 320 zł Finanse i rachunkowośćAs businesses continue to expand globally into new and emerging markets,bribery and corruption risks have increased exponentially. Bribery and Corruptionoffers a comprehensive look at this growing problem, and at the Foreign CorruptPractices Act (FCPA) and other international anti-bribery and corruptionconventions. Presenting hypothetical examples of situations companies will face, 25
  • 25. EKONOMIA Analysis of Financial Statements International Financial Statement Analysis (Book + Workbook) Peterson Drake Pamela Cope Anthony T. John Wiley & Sons John Wiley & Sons 9781118299982 9781118432242 12.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 335 zł Finanse i rachunkowość Cena: 490 zł Finanse i rachunkowośćAnalyzing financial statements is one of the most important tools professional Written with both the established and aspiring financial professional in mind, thisinvestors and corporate finance executives need up-to-date information on. book will help you understand the mechanics of the accounting process, which isTackling the changing complexities in the area of financial statement analysis, the the foundation for financial reporting; comprehend the differences and similaritiesnew edition addresses changes to U.S. and international accounting standards, as in income statements, balance sheets, and cash flow statements around thewell as innovations in the areas of credit risk models and factor models. An globe; and assess the implications for securities valuation. of any International Financial Statement Backstage Wall Street: An Insiders Analysis Workbook Guide to Knowing Who to Trust, Who to Broihahn Michael A. Brown Joshua M. John Wiley & Sons McGraw-Hill 9780470916636 9780071782326 5.1.2012 4.1.2012 Oprawa: miękka Oprawa: twarda Cena: 160 zł Finanse i rachunkowość Cena: 105 zł Finanse i rachunkowośćThe workbook you need to test your understanding of financial statement analysis, Chances are you havent been making the best investing decisions. Why?from the seasoned experts at the CFA Institute In a global, highly interconnected BECAUSE THATS HOW WALL STREET WANTS IT "With a smirk, a lashing wit,investment landscape, financial analysts must have a thorough, working and an appropriate irreverence, Joshua Brown gives voice to what all investmentknowledge of international financial statement analysis. This companion professionals are--or should be--secretly thinking." --MICHAEL SANTOLI, BarronsWorkbook to International Financial Statement Analysis, Second Edition columnist. "The pages of this book are filled with colorful exposes of misconduct in Quantitative Analytics in Debt Valuation The Oxford Handbook of the Sociology & Management: A Breakthrough of Finance Guthner Mark McGraw-Hill Oxford University Press 9780071790611 9780199590162 6.1.2012 11.1.2012 Oprawa: twarda Oprawa: twarda Cena: 339 zł Finanse i rachunkowość Cena: 493 zł Finanse i rachunkowośćThis title provides a breakthrough methodology for profiting in the high-yield and Recent years have seen a surge of interest in the workings of financial institutionsdistressed debt market. Global advances in technology give investors and asset and financial markets beyond the discipline of economics, which has beenmanagers more information at their fingertips than ever before. With "Quantitative accelerated by the financial crisis of the early twenty-first century. The OxfordAnalytics in Debt Valuation and Management", you can join the elite club of Handbook of the Sociology of Finance brings together twenty-nine chapters,quantitative investors who know how to use that information to beat the market written by scholars of international repute from Europe, North America, and Asia, The Oxford Handbook of Banking New Perspectives on Asset Price Bubbles Berger Allen N. Evanoff Douglas D. Oxford University Press Oxford University Press 9780199640935 9780199844401 1.1.2012 3.1.2012 Oprawa: miękka Oprawa: miękka Cena: 186 zł Finanse i rachunkowość Cena: 175 zł Finanse i rachunkowośćThe Oxford Handbook of Banking provides an overview and analysis of state-of- This volume critically re-examines the professions understanding of asset bubblesthe-art research in banking written by leading researchers in the field. This in light of the global financial crisis of 2007-09. It is well known that bubbles havehandbook will appeal to graduate students of economics, banking and finance, occurred in the past, with the October 1929 crash as the most demonstrativeacademics, practitioners and policy makers. Consequently, the book strikes a example. However, the remarkably well-behaved performance of the US economybalance between abstract theory, empirical analysis, and practitioner and policy- from 1945 to 2006, and, in particular during the Great Moderation period of 1984 26
  • 26. EKONOMIA Accounting for Business Modern Bank Behaviour Scott Peter Fernandez De Guevara Radoselovics Juan Oxford University Press Palgrave Macmillan 9780199586530 9781137001856 2.1.2012 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 218 zł Finanse i rachunkowość Cena: 309 zł Finanse i rachunkowośćEncourage your students to take control of their own learning with a specially Bank Behaviour in Modern Banking presents an updated insight into key factstailored and fully integrated online workbook. This invaluable resource is packed impacting on financial institutions after the financial crisis and highlights areas offull of innovative features designed to support students as they revise key major policy and academic interest. The book includes a selection of papers onconcepts, reinforce their understanding, and put what they have learnt into this issue, collected from the past European Association of University Teachers ofpractice. Students are prompted within the textbook to interact with the online Banking and Finance Conference (otherwise known as the Wolpertinger Labour Market Flexibility Valuing Private Companies and Pension Reforms Hinrichs Karl Oricchio Gianluca Palgrave Macmillan Palgrave Macmillan 9780230290068 9780230291447 4.1.2012 11.1.2012 Oprawa: twarda Oprawa: twarda Cena: 293 zł Finanse i rachunkowość Cena: 309 zł Finanse i rachunkowośćIncreasingly flexible labour markets and reforms of old-age pension systems are The recent crisis in financial markets has seen a gradual erosion of the boundariesstill ranking high on the political agenda of European countries. This volume of asset classes previously regarded as risk-free. We have gone from a worldinvestigates whether, and to what extent, the interplay between pension reforms mostly free of default risk to one where credit risk is largely reflected in equityand the spread of atypical employment patterns and fragmented careers has a prices. Traditional valuation methods now need to be integrated to take intonegative influence uponeconomic security in old age. The volume, therefore, account a scenario in which expectations of growth are considerably reduced, and Alaskas Permanent Fund Dividend Environmental Taxes and Fiscal Reform Palgrave Macmillan Palgrave Macmillan 9780230112070 9780230392397 2.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 331 zł Finanse i rachunkowość Cena: 346 zł Finanse i rachunkowośćContributors discuss the Alaska Permanent Fund (APF) and Permanent Fund The best fiscal system for a country is the one that allows maximum revenue in theDividend (PFD) as a model both for resource policy and for social policy. This book long run, satisfying both efficiency and equity. Environmental taxes are consistentexplores whether other states, nations, or regions would benefit from an Alaskan- with these criteria. Not only it is fair to tax bads, such as pollution or excessivestyle dividend. Many other jurisdictions could create similar funds and dividends, use of natural resources, rather than goods, such as labor and profits, it is abut most of them under-tax resources, giving resources away to corporations who known result in the received literature that green taxes have a positive effect on the Housing Finance Systems FT Guide to Foreign Exchange Trading Phang Sock-Yong Fieldhouse Stuart Palgrave Macmillan Pearson Education 9781137014023 9780273751830 3.1.2013 5.1.2012 Oprawa: twarda Oprawa: miękka Cena: 330 zł Finanse i rachunkowość Cena: 132 zł Finanse i rachunkowośćThe term housing crisis has, in recent times, been associated with rising An introduction to the fast growing $1.5 billion foreign exchange tradingforeclosure rates and tottering financial institutions, particularly in the US and marketplace, showing you how the markets work, how to trade them successfullyEurope. However, in many rapidly urbanizing emerging countries, the housing and how to mitigate risk.crisis is about urban poverty, unplanned settlements, overcrowded slums 27
  • 27. EKONOMIA Money Mavericks Money and the Middle Ages Kroijer Lars Le Goff Jacques Pearson Education Polity Press 9780273772507 9780745652993 5.1.2012 9.1.2012 Oprawa: miękka Oprawa: miękka Cena: 86 zł Finanse i rachunkowość Cena: 82 zł Finanse i rachunkowośćA new edition of this revealing and incisive account of the incredible inside Jacques Le Goff sets out in this book to explain the role of money, or rather of theworkings of hedge funds. Shedding light on the incredible inside workings of various types of money, in the economy, life and mentalities of the Middle Ages.hedge funds, this book charts the interminable rise of Holte Capital from 2002 to He seeks also to explain how, in a society dominated by religion, the Church2008, explaining what it was like to run a hedge fund in a period where the viewed money, and how it taught Christians what attitudes they should adoptindustry went from relative obscurity to something everyone wanted to discuss. towards it and towards the uses to which it could be put. He shows that, The Subprime Solution Microfinance Shiller Robert J. Princeton University Press Routledge 9780691156323 9780415650120 10.1.2012 9.1.2012 Oprawa: miękka Oprawa: miękka Cena: 59 zł Finanse i rachunkowość Cena: 140 zł Finanse i rachunkowośćThe subprime mortgage crisis has already wreaked havoc on the lives of millions of Microfinance is defined as the financial services offered to the poor for the purposepeople and now it threatens to derail the U.S. economy and economies around of promoting small-scale enterprises, and as such it is one of the most importantthe world. In this trenchant book, best-selling economist Robert Shiller reveals the topics in development studies and a burgeoning area in economics. This volumeorigins of this crisis and puts forward bold measures to solve it. He calls for an provides a much-needed historical, political and economic dimension to theaggressive response - a restructuring of the institutional foundations of the current knowledge on microfinance. Collectively, the contributors chart the Professionelles Controlling in Marketing The Power of Accounting Und Vertrieb Bergmann Sabine Lewis Lawrence D. Siemens Taylor & Francis 9783895784170 9780415884303 9.1.2012 2.1.2012 Oprawa: twarda Oprawa: twarda Cena: 231 zł Finanse i rachunkowość Cena: 433 zł Finanse i rachunkowość The Power of Accounting: What the Numbers Mean and How to Use Them provides a highly readable text for non-financial managers. It explores accountings uses and limitations in the management process. The text is intended for users of accounting information as opposed to preparers. It focuses on aiding the reader in understanding what accounting numbers mean, what they Contemporary Auditing Management & Cost Accounting 8e with CourseMate and eBook Access Card Knapp Michael C. Drury C Thomson Learning Thomson Learning 9781133187905 9781408064313 3.1.2012 1.1.2012 Oprawa: miękka Oprawa: płócienna Cena: 273 zł Finanse i rachunkowość Cena: 290 zł Finanse i rachunkowośćKnapps "Auditing Cases, 9/e, International Edition" utilizes real-world cases tohighlight the work environment of auditors. These cases help students to identifyaudit problem areas by using real-world examples and pointing out potential redflags. Knapps "Auditing Cases, 9/e, International Edition" contains the mostrecent, compelling, and up-to-date examples, including Lehman Brothers Holdings 28
  • 28. EKONOMIA Financial Hacking William F. Sharpe Maymin Philip Sharpe William F. World Scientific Publishing World Scientific Publishing 9789814322553 9789814329958 12.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 193 zł Finanse i rachunkowość Cena: 448 zł Finanse i rachunkowośćThis book teaches financial engineering the way it ought to be taught: as tools and William F Sharpe received the Nobel Prize in Economics in 1990 for his work ona way of thinking to solve real-world problems. Projects and simulations are not equilibrium pricing in capital markets. He was one of the originators of the Capitaljust exercises in this book, but its heart and soul. information. This book will give Asset Pricing Model who developed the Sharpe Ratio for investment performanceyou the expertise to make significant progress in understanding brand new analysis, the binomial method for the valuation of options, the gradient method forderivatives given only a preliminary term sheet, thus making you extraordinarily asset allocation optimization, and returns-based style analysis for evaluating the M&A Integration The Asymmetries of Globalization Kummer Christopher John Wiley & Sons Routledge 9781119944867 9780415645997 9.1.2012 9.1.2012 Oprawa: twarda Oprawa: miękka Cena: 181 zł Finanse międzynarodowe Cena: 140 zł Finanse międzynarodoweThe flurry of M&A deals announced in 2011, including AT&Ts agreement to The discourse on globalization has become polarized. Proponents consideracquire T-Mobile USA, ConAgras proposed bid for Ralcorp, and eBays globalization as the silver bullet for targeting growth in the world economy and foracquisition of GSI Commerce, indicate that M&A has returned, and is perhaps poor countries specifically, while opponents see it as the poisoned arrow ofheaded back to the levels seen before the financial crisis. Most firms of a certain exploitation and impoverishment of the Third World. Splendidly edited, Thesize will turn to it in their search for growth, forcing almost all managers to face up Asymmetries of Globalization deals with the what and how but primarily with Living Standards and Social Well-Being European Union Economic Diplomacy Woolcock Stephen Routledge Ashgate Publishing Company 9780415657952 9780754679301 9.1.2012 1.1.2012 Oprawa: miękka Oprawa: twarda Cena: 135 zł Finanse międzynarodowe Cena: 361 zł Finanse międzynarodoweToo many of the worlds citizens face impoverished living standards. The The European Union is a key player in international economic relations, but itseconomic and financial crises have made matters worse. The viewpoint of Living exact role and how it goes about making decisions and negotiating is often poorlyStandards and Social Well-Being is that the fundamental objective for an economy understood within and especially outside the EU. When does the EU play ais provisioning, not simply efficiency. The chapters in this volume examine how proactive role and when does it follow? When is the EU a distinct actor and wheneconomies across the globe come to understand what constitutes a living and is it just one level in a multi- level process of negotiation in which the member Global Financial Integration Thirty Years Globalization from Below On Cambridge University Press Routledge 9781107406902 9780415535083 8.1.2012 7.1.2012 Oprawa: miękka Oprawa: twarda Cena: 136 zł Finanse międzynarodowe Cena: 432 zł Finanse międzynarodoweEarly in the new millennium it appeared that a long period of financial crisis had This book explores globalization as actually experienced by most of the worldscome to an end, but the world now faces renewed and greater turmoil. This 2010 people, buying goods from street vendors brought by traders moving past bordersvolume analyses the past three decades of global financial integration and and across continents under the radar of the law. The dimensions and practices ofgovernance and the recent collapse into crisis, offering a coherent and policy- globalization from below are depicted and analyzed in detail by a team ofrelevant overview. State-of-the-art research from an interdisciplinary group of international scholars. Topics covered include the New Silk Road, African 29
  • 29. EKONOMIA Realizing Rational Exuberance Foreign Direct Investment in China Hale Galina World Scientific Publishing World Scientific Publishing 9789814295321 9789814340403 1.1.2013 3.1.2012 Oprawa: twarda Oprawa: twarda Cena: 380 zł Finanse międzynarodowe Cena: 300 zł Finanse międzynarodoweThis is a collection of the Mundell-Huang Da Lectures on Economics held at the This book provides a comprehensive analysis of the effects that foreign directRenmin University of China, including lectures by leading authorities in the investment into China has had on the productivity, exporting activity, andinternational economics circle and Nobel Prize winners such as Jean-Jacques innovation of Chinese domestic firms, as well as on the nations labor markets.Laffont, Michael Spence, Edmund Phelps, Robert Shiller and Robert J Barro. Each The analysis relies on the most complete data available and state-of-the-artspeech is accompanied by insightful comments from economists in China. statistical analysis. eects in general, as well as those interested in ffstudying the Struggling with Success The Global Minotaur Krueger Anne O. Varoufakis Yanis World Scientific Publishing Zed Books Ltd 9789814374323 9781780324500 3.1.2012 1.1.2013 Oprawa: miękka Oprawa: miękka Cena: 133 zł Finanse międzynarodowe Cena: 49 zł Finanse międzynarodoweGlobalization, by which is meant the increasing economic interdependence among In this remarkable and provocative book, Yanis Varoufakis explodes the myth thatnations, has been a critical ingredient in enabling enormous improvement in financialisation, ineffectual regulation of banks, greed and globalisation were themankinds condition. While progress has not always been smooth, and has not root causes of the global economic crisis. Rather, they are symptoms of a muchcome without dislocation for some, the economic policy challenge has been, and deeper malaise which can be traced all the way back to the Great Crash of 1929,is, to enable the realization of the large potential benefits of globalization. then on through to the 1970s: the time when a Global Minotaur was born. Just Votes, Vetoes, and the Political Quantitative Analysis of Newly Evolving Economy of International Trade Patterns of International Trade Milner Helen V. Princeton University Press World Scientific Publishing 9780691135304 9789814383479 5.1.2012 3.1.2012 Oprawa: miękka Oprawa: twarda Cena: 108 zł Handel międzynarodowy Cena: 555 zł Handel międzynarodowyPreferential trading arrangements (PTAs) play an increasingly prominent role in the "Quantitative Analysis of Newly Evolving Patterns of International Trade" offers aglobal political economy, two notable examples being the European Union and the variety of perspectives on new forms and developments of international trade andNorth American Free Trade Agreement. These agreements foster economic related activities for Japan, the United States, China, and some other importantintegration among member states by enhancing their access to one anothers trading countries, to develop new methods and data for measuring the factormarkets. Yet despite the importance of PTAs to international trade and world contents of emerging new modes of international trade. Such methods and data General Equilibrium Global Trade Regional Trade and Economic Models Integration Swarup Anoop World Scientific Publishing World Scientific Publishing 9789814383677 9789814374606 6.1.2012 7.1.2012 Oprawa: twarda Oprawa: twarda Cena: 530 zł Handel międzynarodowy Cena: 306 zł Handel międzynarodowyThis book sets out techniques for using general equilibrium numerical trade The Asia-Pacific region has emerged as a dominant player in trade and willmodels and their application for both researchers and practitioners in continue to be an influential component of world trade and economics. This bookgovernmental and international agencies. The chapters are connected by the presents an informative outlook on the various regional and trade agreementsbroader theme of application of general equilibrium computational methods to a (RTAs) and their beneficial effects on bilateral trade. In particular, the authorsrange of policy and other issues involving the global economy. trade. They reflect a concentrate on India and China, the two major rising powers, exchange of 30
  • 30. EKONOMIA The Clash of Economic Ideas Structural Dynamics and Economic Growth White Lawrence H. Arena Richard Cambridge University Press Cambridge University Press 9781107621336 9781107015968 4.1.2012 5.1.2012 Oprawa: miękka Oprawa: twarda Cena: 160 zł Historia ekonomiczna Cena: 325 zł Historia ekonomicznaThe Clash of Economic Ideas interweaves the economic history of the last Ever since Adam Smith, economists have been preoccupied with the puzzle ofhundred years with the history of economic doctrines to understand how economic growth. The standard mainstream models of economic growth werecontrasting economic ideas have originated and developed over time to take their and often still are based either on assumptions of diminishing returns on capitalpresent forms. It traces the connections running from historical events to debates with technological innovation or on endogenous dynamics combined with aamong economists, and from the ideas of academic writers to major experiments corresponding technological and institutional setting. An alternative model of The Creation and Destruction of Value The Power of Gold James Harold Bernstein Peter L. Harvard University Press John Wiley & Sons 9780674066182 9781118270103 10.1.2012 4.1.2012 Oprawa: miękka Oprawa: miękka Cena: 66 zł Historia ekonomiczna Cena: 73 zł Historia ekonomicznaHarold James examines the vulnerability and fragility of processes of globalization, "The need for realism in reform of its monetary system is what makes Bernsteinsboth historically and in the present. This book applies lessons from past story of the Power of Gold so timely. It is a compelling reminder that maintaining abreakdowns of globalization - above all in the Great Depression - to show how fixed price for gold and fixed exchange rates were difficult even in a simplerfinancial crises provoke backlashes against global integration: against the mobility financial environment...Peter Bernstein was reluctant to project the story of goldof capital or goods, but also against flows of migration. By a parallel examination into the future. But to me his message was clear. Yes, gold will be with us, valued An Economic History of Modern The World Economy in Transition Sweden Schon Lennart Beenstock Michael Routledge Routledge 9780415671309 9780415685290 3.1.2012 9.1.2012 Oprawa: twarda Oprawa: miękka Cena: 427 zł Historia ekonomiczna Cena: 135 zł Historia ekonomicznaThe book is based on a rich and detailed quantitative material from research over First published in 1984, Michael Beenstock develops in The World Economy inthe past decades with consecutive time series over production volumes, Transition an original, stimulating and accessible analysis of the world economy inemployment, productivity, investments etc. for sectors and branches covering the its many aspects, and this second edition includes a chapter on the Internationalwhole economy, even including estimates of non-marketed domestic work. It is Banking Crisis in line with the authors Transition Theory. The book embracesalso based on a broad literature from Swedish historiography with details on the numerous strands of economic debate as the author provides a powerful and Age of Greed The Great Recession Madrick Jeff Vintage Books MIT Press 9781400075669 9780262018340 6.1.2012 12.1.2013 Oprawa: miękka Oprawa: twarda Cena: 60 zł Historia ekonomiczna Cena: 129 zł Kryzysy finansowe The recent financial crisis shook not only the global economy but also conventional wisdom about economic policy. After the collapse of Lehman Brothers in September 2008, policy makers reversed course and acted on an unprecedented scale. The policy response was remarkable both for its magnitude and for the variety of measures undertaken. central banks played in the crisis and the role 31
  • 31. EKONOMIA Children in Crisis The Public Debt Problem Harper Caroline Lemieux Pierre Palgrave Macmillan Palgrave Macmillan 9780230313972 9781137298072 5.1.2012 2.1.2013 Oprawa: twarda Oprawa: miękka Cena: 313 zł Kryzysy finansowe Cena: 98 zł Kryzysy finansoweWe live in a world prone to crises and shocks to economies, societies and the The European public debt problem was in the making long before the 2007-2009broader environment. Our interconnectedness now serves to transmit the ripple recession, as budget deficits had become endemic. A similar crisis is noweffects of such crises from far regions to our very doorsteps, and it is poor families developing in America, where the same fundamental causes have been at work.that often suffer the most. During these times, malnutrition, reduced caring time The Public Debt Problem analyzes the situation of public debts in America andand under-education are among the many adverse repercussions for children. reviews official forecasts for the federal government. The author carefully explains The Great Recession Understanding Macroeconomics Hetzel Robert L. Gwartney James D. Cambridge University Press Cengage Learning 9781107011885 9781111971601 4.1.2012 6.1.2012 Oprawa: twarda Oprawa: miękka Cena: 189 zł Makroekonomia Cena: 251 zł MakroekonomiaSince publication of Hetzels The Monetary Policy of the Federal Reserve "Understanding Macroeconomics, 14/e, International Edition" reflects current(Cambridge University Press, 2008), the intellectual consensus that had economic conditions, enabling students to apply economic concepts to the worldcharacterized macroeconomics has disappeared. That consensus emphasized around them. The up-to-date text includes analysis and explanation of measuresefficient markets, rational expectations and the efficacy of the price system in of economic activity in todays market. It also includes highlights of the recessionassuring macroeconomic stability. The 2008-2009 recession not only destroyed of 2008-2009, and an in-depth look at the lives and contributions. of notable Principles and Applications of Principles and Applications of Microeconomics Macroeconomics Lieberman Marc Lieberman Marc Cengage Learning Cengage Learning 9781133188247 9781133188254 5.1.2012 5.1.2012 Oprawa: miękka Oprawa: miękka Cena: 290 zł Makroekonomia Cena: 290 zł Makroekonomia Prinicples of Macroeconomics Exploring Macroeconomics Boyes William J. Sexton Robert Cengage Learning Cengage Learning 9781111970192 9781111970390 4.1.2012 3.1.2012 Oprawa: miękka Oprawa: miękka Cena: 250 zł Makroekonomia Cena: 261 zł MakroekonomiaDiscover the latest thinking of economists on influential macroeconomic issues "The Exploration of Macroeconomics, 6/e, International Edition" is not a traditionalwith this books cutting-edge learning technology, extensive coverage of important encyclopedic text filled with technical details. Rather, it is an engaging, modern,current issues, recent data, and integration of global economics. "back-to-basics" book designed to promote economic literacy and help students appreciate how economics affects their everyday lives. This reader-friendly text includes innovative learning tools, a visually appealing design, and captivating 32
  • 32. EKONOMIA Macroeconomics Making the European Monetary Union Mankiw N. Gregory James Harold Freeman WH Harvard University Press 9781464121678 9780674066830 11.1.2012 11.1.2012 Oprawa: miękka Oprawa: twarda Cena: 291 zł Makroekonomia Cena: 135 zł MakroekonomiaMarket leading text by a wide margin. Highly readable, respected authorship. Europes financial crisis cannot be blamed on the Euro, Harold James contends inConcise and streamlined but retains middle of the pack rigor. First book to cover this probing exploration of the whys, whens, whos, and what-ifs of Europeangrowth early, but recently has added more on short run models. Plethora of case monetary union. The current crisis goes deeper, to a series of problems that werestudies - 4 to 5 per chapter. debated but not resolved at the time of the Euros invention. Since the 1960s, Europeans had been looking for a way to address two conundrums Professional Baking The Golden Revolution Butler John John Wiley & Sons John Wiley & Sons 9781118254363 9781118136485 1.1.2012 4.1.2012 Oprawa: twarda Oprawa: twarda Cena: 267 zł Makroekonomia Cena: 139 zł Makroekonomia Why the gold standard is due for a comeback A reserve currency can only function as such if there is a general consensus that it provides a stable store of value. Without this trust, money, no matter what form it takes, will be abandoned- either suddenly in a crisis, or gradually over time-in favor of something else. The Golden Revolution looks at how the world is rapidly moving toward some form of Understanding Monetary Policy The Macroeconomic Theory of Exchange Rate Crises Fender John Piersanti Giovanni John Wiley & Sons Oxford University Press 9780470019092 9780199653126 1.1.2012 4.1.2012 Oprawa: miękka Oprawa: twarda Cena: 189 zł Makroekonomia Cena: 323 zł MakroekonomiaDesigned for advanced undergraduates in economics, this new text provides an This book deals with the genesis and dynamics of exchange rate crises in fixed orup-to-date analysis of the practice and theory of monetary policy and discusses managed exchange rate systems. It provides a comprehensive treatment of thekey models that tie in with contemporary research and policy. The transmission existing theories of exchange rate crises and of financial market runs. It aims tomechanism of monetary policy is given particular emphasis and the book provide a survey of both the theoretical literature on international financial crisesdiscusses the behaviour of a number of central banks, in particular the Bank of and a systematic treatment of the analytical models. It analyzes a series of The Global Macro Economy and Holding-Together Regionalism: Twenty Finance Years of Post-Soviet Integration Allen Franklin Vinokurov Evgeny Palgrave Macmillan Palgrave Macmillan 9781137034243 9780230302693 9.1.2012 9.1.2012 Oprawa: miękka Oprawa: twarda Cena: 138 zł Makroekonomia Cena: 356 zł MakroekonomiaThis volume explores fundamental macroeconomic and financial issues of today Libman and Vinokurov discuss the evolution of post-Soviet regional integration asfrom fresh perspectives. Bringing together leading scholars and practitioners in the a prominent case of holding-together regionalism - integration of countriesfields, it analyzes the light that the recent crisis has shed on the global macro originally belonging to a single political entity. They provide a detailed account ofeconomy, sectoral structure and financial architecture, and proposes policies the economic, political and social aspects of the interaction of post-Sovietneeded to address systemic financial risks and foster a sustainable growth. It also countries, studying both formal regionalism and informal linkages 33
  • 33. EKONOMIA Economics of Money, Banking and The Price of Inequality Financial Markets with MyEconLab Mishkin Frederic S. Stiglitz Joseph Pearson Education Penguin 9780273765851 9781846146930 4.1.2012 6.1.2012 Oprawa: płócienna Oprawa: twarda Cena: 339 zł Makroekonomia Cena: 133 zł MakroekonomiaThis package includes a physical copy of The Economics of Money, Banking and The top 1 percent have the best houses, the best educations, the best doctors,Financial Markets Global Edition, 10/e by Frederic S Mishkin, as well as access to and the best lifestyles, but there is one thing that money doesnt seem to havethe eText. The Economics of Money, Banking, and Financial Markets set the bought: an understanding that their fate is bound up with how the other 99standard for money and banking courses when it published in its first edition, and percent live. Throughout history, this is something that the top 1 percent eventuallyit continues to be the worldwide market leader. By applying a unified analytical do learn - too late. In this timely book, Joseph Stiglitz identifies three major causes Evolutionary Macroeconomics Essentials of Advanced Macroeconomic Theory Foster John Olsson Ola Routledge Routledge 9780415681223 9780415685085 9.1.2012 2.1.2012 Oprawa: miękka Oprawa: miękka Cena: 135 zł Makroekonomia Cena: 119 zł MakroekonomiaFirst published in 1987, Evolutionary Macroeconomics offers an evolutionary Trying to summarize the essentials of macroeconomic theory in the wake of theapproach to macroeconomics as an alternative to contemporary new classical and financial crisis that has shaken not only Western economies but also theKeynesian macroeconomics. In order to develop such an approach, an alternative macroeconomic profession is no easy task. In particular, the notion that marketsview of the micro-foundations of macroeconomics is presented. The book begins are self-correcting and always in equilibrium appears to have taken a heavy blow.with a commentary on the state of macroeconomics and an evaluation of attempts However, the jury is still out on which areas should be considered as failures and Money, Credit and the Economy Behavioral Rationality and Heterogeneous Expectations in Coghlan Richard Hommes Cars Routledge Cambridge University Press 9780415681186 9781107019294 9.1.2012 1.1.2013 Oprawa: miękka Oprawa: twarda Cena: 135 zł Makroekonomia Cena: 204 zł MikroekonomiaThe Theory of Money and Finance, by the same author, provided an introduction Recognising that the economy is a complex system with boundedly rationalto the basic theory and concluded by introducing the idea of monetary interacting agents, the book presents a theory of behavioral rationality anddisequilibrium, with the money supply process operating through bank credit heterogeneous expectations in complex economic systems and confronts thecreation. First published in 1981, this book develops that theme and provides nonlinear dynamic models with empirical stylized facts and laboratory experiments.empirical evidence in support of such an approach. The complexity modeling paradigm has been strongly advocated since the late Principles of Pricing Understanding Microeconomics Krishnamurthi Lakshman Gwartney James D. Cambridge University Press Cengage Learning 9781107010659 9781111970581 3.1.2012 6.1.2012 Oprawa: twarda Oprawa: miękka Cena: 189 zł Mikroekonomia Cena: 251 zł MikroekonomiaPricing drives three of the most important elements of firm success: revenue and "Understanding Microeconomics, 14/e, International Edition" reflects currentprofits, customer behavior and firm image. This book provides an introduction to economic conditions, enabling students to apply economic concepts to the worldthe basic principles for thinking clearly about pricing. Unlike other marketing books around them. The up-to-date text includes analysis and explanation of measureson pricing, the authors use a more analytic approach and relate ideas to the basic of economic activity in todays market. It also includes highlights of the recessionprinciples of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also of 2008-2009, and an in-depth look at the lives and contributions. of notable. 34
  • 34. EKONOMIA Principles of Microeconomics Managing Human Behavior in Public and Nonprofit Organizations Boyes William J. Denhardt Janet V. Cengage Learning SAGE Publications 9781111970185 9781412991650 4.1.2012 5.1.2012 Oprawa: miękka Oprawa: miękka Cena: 250 zł Mikroekonomia Cena: 282 zł Przywództwo i motywacjaIntroduce the latest thinking of todays economists on important microeconomic The only text in management and organizational behavior to focus on publicphenomena while equipping your students with a solid global understanding of organizations, nonprofit organizations, and school systemsthis book fostersmicroeconomic principles with Melvin/Boyes "Principles of Microeconomics, 9/e, competency in critical management and leadership skills including communication,International Edition". Now you can clearly illustrate the connections between key motivation, teamwork, group dynamics, and decision making. Cases, self-microeconomic principles and todays actual business practices with this books assessment exercises, simulations, and evaluative instruments provide students Effective Leadership Becoming a Trusted Leader Lussier Robert Adler Hal Cengage Learning John Wiley & Sons 9781111969769 9780470905791 3.1.2012 1.1.2013 Oprawa: miękka Oprawa: miękka Cena: 296 zł Przywództwo i motywacja Cena: 170 zł Przywództwo i motywacja "The Trustworthy Leader Participant Workbook". Based on years of research, "The Trustworthy Leader Participant Workbook" is designed to provide you with a set of powerful practices that will help you to examine, enhance and strengthen your trustworthy behavior. This Workbook offers a hands-on resource based on the Virtuous Circle Model[registered] from Great Place to Work[registered] Institute that Visual Leaders LPI: Leadership Practices Inventory Facilitators Guide Set Sibbet David Posner Barry Z. John Wiley & Sons John Wiley & Sons 9781118471654 9781118374276 1.1.2013 12.1.2012 Oprawa: miękka Oprawa: płócienna Cena: 103 zł Przywództwo i motywacja Cena: 696 zł Przywództwo i motywacjaWhat Visual Meetings did for meetings and Visual Teams did for teams, this book The Leadership Practices Inventory (LPI) is the best-selling and most trusteddoes for leaders. "Visual Leaders" explores how leaders can support visioning and leadership assessment of its generation. This celebrated 360-degree instrumentstrategy formation, planning and management, and organization change through approaches leadership as a measurable, learnable, and teachable set of behaviorsthe application of visual meeting and visual team methodologies organization wide and helps individuals and organizations measure their leadership competencies,- literally "trans-forming" communications and peoples sense. of what is possible. while guiding them through the process of applying Kouzes. and Posners Speaking As a Leader The Trustworthy Leader Humphrey Judith Lyman Amy John Wiley & Sons John Wiley & Sons 9781118141014 9780470596289 2.1.2012 1.1.2012 Oprawa: twarda Oprawa: twarda Cena: 104 zł Przywództwo i motywacja Cena: 110 zł Przywództwo i motywacjaMake every communication count--with a simple, four-step speaking model How leaders from the best workplaces build trust in their organizations TheWhether its among colleagues at lunch or an audience of a thousand, a leaders Trustworthy Leader reveals the benefits organizations enjoy when trustworthyrole is to move and inspire others. Its not only the big occasions that test a behavior is practiced consistently by their leaders. rooted in their commitment toleaders mettle, but the little ones as well--in a casual conversation in the elevator, the value of trust and not simply in an imitation of the practices of others. Shein phone calls, or one of many incidental, seemingly "insignificant" interactions in identifies six elements that reflect a leaders trustworthiness: honor, inclusion, 35
  • 35. EKONOMIA The Virtues of Leadership Tools and Techniques of Leadership and Management Clegg Stewart R. Stacey Ralph Oxford University Press Routledge 9780199653867 9780415531184 7.1.2012 6.1.2012 Oprawa: twarda Oprawa: miękka Cena: 122 zł Przywództwo i motywacja Cena: 152 zł Przywództwo i motywacjaIn a globalized world, where multinational companies have extensive power over a Many of todays books on the tools and techniques of leadership andhuge number of other organizations and millions of people, building positive management provide descriptions of long lists for use in decision-making, leading,organizational performance requires global leaders with virtues. Organizations, coaching and project management. This book takes a completely differentespecially multinational ones, may be crucial engines of social and economic approach. It contests the claims that the tools and techniques are based onprogress; global leaders virtues and character strengths may be strong drivers of evidence and explains why human activities of leading and managing are simply Pay Expats and the Labor Force Hallock Kevin F. Genc Ismail Cambridge University Press Palgrave Macmillan 9781107014985 9780230337329 9.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 102 zł Rynek pracy Cena: 338 zł Rynek pracyBillions of people throughout the world are paid for their work. This book was Expats and the Labor Force examines the flows of people and money in the Gulfwritten to explain why they earn what they earn and, in doing so, to help readers Cooperation Council (GCC) countries. This timely book outlines the reasons thatunderstand how they can earn more in both the short and long run. It describes made the Gulf region a destination for millions of migrants. Taking advantage ofwages, wage differences across groups, wage inequality, how organizations set the discovery of large hydrocarbon reserves and relatively stable politicalpay and why, executive and superstar pay, the difference between pay and total environment, the GCC countries filled the large demand for labor with foreign Marketing Concepts & Strategies (with The PR Styleguide CourseMate & EBook Access Card) Ferrell O.C. Diggs-Brown Barbara Cengage Learning Cengage Learning 9781408064320 9780840028921 4.1.2012 2.1.2012 Oprawa: płócienna Oprawa: spirala Cena: 285 zł Sprzedaż i marketing Cena: 152 zł Sprzedaż i marketing Handbook of Marketing and Finance Opting In Ganesan Shankar Brill Ed Edward Elgar IBM Press 9781849802727 9780133258936 5.1.2012 1.1.2013 Oprawa: twarda Oprawa: miękka Cena: 663 zł Sprzedaż i marketing Cena: 82 zł Sprzedaż i marketingDemonstrating the value created by the marketing function to business operations Winning social business techniques for product managers, marketers, andand financial performance has become very important in many organizations. Top business leaders! * How product managers at IBM are using social business tomanagers are constantly challenging marketers to document marketings transform markets and build vibrant global communities.ew best practices forcontribution to the bottom-line and link marketing investments and assets to promoting engagement, transparency, and agility * A deeply personal case study:metrics that matter to them. This Handbook relates marketing actions to various handbook, roadmap, autobiography, and inspiration Does "social businessIBM 36
  • 36. EKONOMIA Mobile Marketing Designing Brand Identity Pasqua Rachel Wheeler Alina John Wiley & Sons John Wiley & Sons 9781118388440 9781118099209 1.1.2013 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 103 zł Sprzedaż i marketing Cena: 160 zł Sprzedaż i marketingA step-by-step guide to successful mobile marketing strategies Go from zero to This is a revised new edition of the bestselling toolkit for creating, building, andsixty with this practical book that helps you craft and deploy mobile marketing maintaining a strong brand. From research and analysis through brand strategy,strategies for everything from brand building to lead generation and sales. As part design development through application design, and identity standards throughof the popular do-it-yourself, Hour A Day series, this new book is full of advice, launch and governance, "Designing Brand Identity, Fourth Edition" offers brandpractical tips, and step-by-step tactics you can put to use right away. Start managers, marketers, and designers a proven, universal five-phase. for creating Supremely Successful Selling Learning Social Media Marketing Panas Jerold Video2brain John Wiley & Sons John Wiley & Sons 9781118162330 9781118466063 10.1.2012 12.1.2012 Oprawa: twarda Oprawa: płócienna Cena: 88 zł Sprzedaż i marketing Cena: 206 zł Sprzedaż i marketingThe guide to listening, building trust, and selling what the buyer wants Everyone Learn the essentials of social media marketing with this 8-hour, self-paced videosells--in every aspect of your life and no matter what your profession. Supremely training software Social media marketing is an essential tool for todaysSuccessful Selling describes the art of selling that helps the buyer understand the businesses. This economical, professionally produced video course will help youvalue and appeal of a product for their personal life or for their business. Replete quickly grasp essential concepts and employ the latest social media marketingwith stories of some of the greatest sales people in the country, this book teaches tactics, preparing you to take advantage of the newest techniques. Eight hours of Pinterest Marketing Pharmaceutical Lifecycle Management Evans Cario Jennifer Ellery Tony John Wiley & Sons John Wiley & Sons 9781118403457 9780470487532 2.1.2013 6.1.2012 Oprawa: miękka Oprawa: twarda Cena: 103 zł Sprzedaż i marketing Cena: 321 zł Sprzedaż i marketingDevelop and implement a Pinterest marketing strategy with this step-by-step This book systematically explains how LCM strategies can help theguide Pinterest is the fastest-growing social media platform, with more than 80 pharmaceutical industry maximize the value of its patented brands throughpercent of its users women between the ages of 25 and 54. Learn to reach this effective drug development programs and brand management. The authors sharedesirable market by following the advice in this step-by-step, task-based guide! It their combined 50 years of experience in the industry, citing numerous recentexplains Pinterests unique appeal and fundamentals, then shows how to develop examples and case histories, and demonstrating how different measures can be Decoded Measuring Marketing Barden Phil Davis John A. John Wiley & Sons John Wiley & Sons 9781118345603 9781118153741 2.1.2013 1.1.2013 Oprawa: twarda Oprawa: miękka Cena: 102 zł Sprzedaż i marketing Cena: 139 zł Sprzedaż i marketingIn this groundbreaking book Phil Barden reveals what decision science explains Evaluating marketing performance and decision making more fairly Marketing hasabout peoples purchase behaviour, and specifically demonstrates its value to long been considered an art and not a science, but that perception is beginning tomarketing. He shares the latest research on the motivations behind consumers change as increasingly sophisticated methods of quantifying marketing successchoices and what happens in the human brain as buyers make their decisions. He are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs,deciphers the secret codes of products, services and brands to explain why Second Edition, one of the worlds leading experts in the field presents the 37
  • 37. EKONOMIA Google+ Marketing For Dummies Statistical Methods in Customer Relationship Management Stay Jesse Petersen J. Andrew John Wiley & Sons John Wiley & Sons 9781118381403 9781119993209 12.1.2012 9.1.2012 Oprawa: miękka Oprawa: twarda Cena: 93 zł Sprzedaż i marketing Cena: 309 zł Sprzedaż i marketingOrganize customers, craft targeted messages, or host Hangouts with Googles Statistical Methods in Customer Relationship Management focuses on thesocial network Google+ is Googles social network that has the social media quantitative and modeling aspects of customer management strategies that leadworld abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, to future firm profitability, with emphasis on developing an understanding ofand Picnik being integrated with Google+, marketers will find Google+ is the best Customer Relationship Management (CRM) models as the guiding concept forway to reach the long-time users of Googles other tools. Google+ expert.Jesse profitable customer management. To understand and explore the functioning of Joe Girards 13 Essential Rules of Inside Marketing Selling: How to be a Top Achiever and Girard Joe Zwick Detlev McGraw-Hill Oxford University Press 9780071799058 9780199655830 10.1.2012 5.1.2012 Oprawa: miękka Oprawa: miękka Cena: 68 zł Sprzedaż i marketing Cena: 136 zł Sprzedaż i marketingThe worlds greatest salesman reveals the techniques of his Astounding Success. The intensification of marketing activities in recent years has led the public toThis newest book from sales phenomenon "Joe Girard - The 13 Essential Rules of become much more aware of its role as consumers. Yet, the increased visibility ofSelling" - provides all the ammunition you need to succeed in an economy where marketing materials and associated messages in everyday life is in contrast withbudgets are being slashed and decision makers are scared to spend. Named the the often little understood inner workings of the marketing profession itself, despiteofficial worlds greatest salesman by Guinness World Records, Girard covers the widespread recognition of marketers as key agents in shaping the face. of The Edge Meta-Luxury Adamson Allen P. Ricca Manfredi Palgrave Macmillan Palgrave Macmillan 9780230342248 9780230293571 1.1.2013 3.1.2012 Oprawa: twarda Oprawa: twarda Cena: 93 zł Sprzedaż i marketing Cena: 149 zł Sprzedaż i marketingIn the digital age, the old rules of marketing and branding are in desperate need of Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it asoverhaul. Word of mouth has evolved to word of type as customers promote or both a culture and business model. Through the concept of Unique Achievementderide products and services to a massive Internet audience at a moments and the drivers of Craftsmanship, Focus, History and Rarity, the authors examinenotice.Any misstep away from the brand message becomes a catastrophe as what is at the heart of true luxury and its implications for brand and businesscompanies are no longer afforded the luxury of tweaking their message. as a management. A unique series of conversations with an eclectic array of world- The Unpublished David Ogilvy Consumption and Spirituality Ogilvy David Profile Books Routledge 9781781250877 9780415889117 12.1.2012 8.1.2012 Oprawa: miękka Oprawa: twarda Cena: 71 zł Sprzedaż i marketing Cena: 405 zł Sprzedaż i marketingFirst collected by his devoted family and colleagues as a 75th birthday present, This book sheds light on the consumption of spiritual products, services,The Unpublished David Ogilvy collects a careers worth of public and private experiences, and places through state-of-the-art studies by leading and emergingcommunications - memos, letters, speeches, notes and interviews - from the scholars in interpretive consumer research, marketing, sociology, anthropology,Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and cultural, and religious studies. The collection brings together fresh views andfreshness more than 25 years after it was first published, its success outside the scholarship on a cultural tension that is at the centre of the lives of countless 38
  • 38. EKONOMIA Social Marketing Grow the Core Taylor David SAGE Publications John Wiley & Sons 9781446253113 9781118484715 1.1.2013 1.1.2013 Oprawa: twarda Oprawa: twarda Cena: 4518 zł Sprzedaż i marketing Cena: 98 zł Strategie biznesoweThe theory and practice of social marketing has steadily been gaining significance Grow the Core stands conventional wisdom about business growth on its headfollowing its conception over four decades ago, and has since been adopted by and provides a proven formula for growing your business in recessionary ever expanding group of practitioners, academics, researchers and These days, its a common belief among business leaders across industry sectorspolicymakers in governments around the world. A key feature underlined in this that the best way to grow their businesses is to expand into new markets. Inwork is how social marketing stands apart from other approaches to health reality, virtually all top--performing companies achieve superior results through a Competition, Competitive Advantage, Risk Culture and Clusters Huggins Robert Banks Erik Oxford University Press Palgrave Macmillan 9780199660421 9781137263711 9.1.2012 9.1.2012 Oprawa: miękka Oprawa: twarda Cena: 135 zł Strategie biznesowe Cena: 180 zł Strategie biznesoweHarvard professor, Michael Porter has been one of the most influential figures in Risk, or the uncertainty regarding a future event or outcome, characterizes muchstrategic management research over the last three decades. He infused a rigorous of what banks, industrial corporations, and governmental agencies must deal withtheoretical framework of industrial organization economics with the then still on a daily basis. Failure to recognize, quantify and manage risk can lead toembryonic field of strategic management and elevated it to its current status as an significant problems. The very fact that risk exists and has the potential to createacademic discipline. Porters outstanding career is also characterized by its cross- negative results means that it has to be actively managed. And, while the Opportunities and Challenges of The Global Environment of Business Workplace Diversity Sondak Harris Conklin David W. Pearson Education SAGE Publications 9780133250879 9781452290010 1.1.2013 1.1.2013 Oprawa: miękka Oprawa: płócienna Cena: 239 zł Strategie biznesowe Cena: 299 zł Strategie biznesoweDirected primarily toward undergraduate business majors, this text also provides The Global Environment of Business provides students with a truly internationalpractical content to current and aspiring industry professionals. Opportunities and perspective that integrates both market (industry structure) and nonmarket (i.e.Challenges of Workplace Diversity teaches readers to uncover and understand the political forces) analysis concisely, in a way not found in other texts. The followingcomplexities of managing diversity through a unique dialogue of opportunity. key issues are emphasized: Industry Structure: Management must strategize toThrough its three-tiered structure this text effectively explains the complexities of deal with the bargaining strength of customers, suppliers, and competitiors on a Doing Business 2013 World Development Report 2013 The World Bank World Bank Publications World Bank World Bank 9780821396155 9780821395752 10.1.2012 9.1.2012 Oprawa: miękka Oprawa: miękka Cena: 139 zł Strategie biznesowe Cena: 139 zł Strategie 39
  • 39. EKONOMIA Business Analysis for Business Practice Perfect Intelligence Brijs Bert Woolway Erica Auerbach Publishers Inc. John Wiley & Sons 9781439858349 9781118216583 10.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 293 zł Style zarządzania Cena: 93 zł Style zarządzaniaAligning business intelligence (BI) infrastructure with strategy processes not only Rules for developing talent with disciplined, deliberate, intelligent practice We liveimproves your organizations ability to respond to change, but also adds significant in a competition loving culture. We love the performance, the big win, the tickingvalue to your BI infrastructure and development investments. Until now, there has seconds of the clock as the game comes down to the wire. We watch games andbeen a need for a comprehensive book on business analysis for BI that starts with cheer, sometimes to the point of obsession, but if we really wanted to seea macro view and gradually narrows it down to real-world tips. greatness--wanted to cheer for it, see it happen, understand what made it Connecting Organizational Silos Leading Apple with Steve Jobs Leistner Frank Elliot Jay John Wiley & Sons John Wiley & Sons 9781118386439 9781118379523 11.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 219 zł Style zarządzania Cena: 78 zł Style zarządzaniaPractical guidance on how to successfully introduce enterprise social networks to A former Senior VP of Apple shares how Steve Jobs motivated people to do theconnect employees While there are a fast growing number of books around social best work of their lives Jay Elliot was hired personally by Steve Jobs, just in timemedia and enterprise 2.0, the focus is often on the technical tools. Connecting to accompany him on the last of his historic visits to Xeroxs Palo Alto ResearchOrganizational Silos approaches social media and enterprise 2.0 from a Center, the visits that changed the course of computing. As Senior VP of Apple,knowledge flow management perspective. It offers practical and specific guidance Jay served as Steves right-hand man and trouble-shooter, overseeing all Own Your Success Beyond The Call Newman Benjamin Woods Marc John Wiley & Sons John Wiley & Sons 9781118370162 9781119962588 9.1.2012 12.1.2012 Oprawa: twarda Oprawa: miękka Cena: 82 zł Style zarządzania Cena: 78 zł Style zarządzaniaA proven system for transforming challenges into triumphs What if you could make Why some team members go the extra mile while others dont--and how to geteach and every day victorious by focusing on daily activities rather than obsessing more out of everyone Business leaders know that some members of their teamsover results that you cant control? Based on author Ben Newmans popular go above and beyond while others get by doing the bare minimum. The questionprogram, Own YOUR Success gives you the power to make each day a triumph. on everyones lips is how to turn every member of your organization into a topThe most successful people find great success when they focus on having a performer. Beyond the Call uses case studies, the real-world stories of real The Work of Managers Operations Management: Processes and Supply Chains with MyOMLab Tengblad Stefan Krajewski Lee J. Oxford University Press Pearson Education 9780199639724 9780273766940 2.1.2012 4.1.2012 Oprawa: twarda Oprawa: płócienna Cena: 268 zł Style zarządzania Cena: 307 zł Style zarządzaniaManagers are significant actors in contemporary organizations and yet there is This package includes a physical copy of Operations Management:Processes andvery little deep-level analysis of what managers do, and how they understand their Supply Chains: Global Edition, 10/e by Lee J.Krajewski, Larry P.Ritzman andmanagerial selves and social situations. Instead of evaluating management Manoj K.Malhotra, as well as access to the eText and MyOMLab. Fortechniques according to their internal logic and systematic qualities, this book undergraduate and graduate Operations Management courses Creating valueadvances the practice perspective, using behaviour and activities. of through Operations Management. Operations Management provides students with 40
  • 40. EKONOMIA Bend, Not Break Its Not About You Fu Ping Burg Bob Penguin Portfolio 9780670922017 9780670921966 1.1.2013 8.1.2012 Oprawa: miękka Oprawa: miękka Cena: 68 zł Style zarządzania Cena: 55 zł Style zarządzania"Bamboo is flexible, bending with the wind but never breaking. It suggests "A manifesto for twenty-first-century leadership packaged in a fun and engagingresilience, meaning that we have the ability to bounce back even from the most story. Buy this book and get it in the hands of everyone in your company". (Darrendifficult times". (Ping Fus Shanghai papa). Ping Fu is one of only three minority Hardy, publisher, "Success" magazine). Ben is a young manager who has beenwomen running Fortune 500 companies. But her story begins long before. Born charged with persuading 500 employees to agree to a merger. Facing anon the eve of Chinas Cultural Revolution, she was separated from her family at the impossible battle, he seeks the advice of an old friend, who introduces him to Managing Human Resources in China Supervision Zheng Yu Leonard Edwin Cambridge University Press Cengage Learning 9781107013551 9781111969806 11.1.2012 3.1.2012 Oprawa: twarda Oprawa: miękka Cena: 305 zł Style zarządzania Cena: 296 zł Style zarządzaniaChina is undergoing a dramatic transition from the old to the new as the country Help students differentiate themselves in a competitive marketplace withintegrates into global product and labour markets. Managing Human Resources in "Supervision: Concepts and Practice of Management, 12/e, International Edition".China examines the emergence of new and hybrid forms of employment practices A blend of traditional management concepts and emerging insights, the text drawswithin Chinese Multinational Corporations (MNCs) from the perspective of local from the authors firsthand business experience to deliver the leadership skillsstakeholders. These include managers, workers and government officials, who hiring managers want, but rarely find, in new recruits. This comprehensive single The Secrets of Facilitation Productive Workplaces: 25 Year Anniversary Wilkinson Michael Weisbord Marvin R. John Wiley & Sons John Wiley & Sons 9781118206133 9780470900178 10.1.2012 2.1.2012 Oprawa: miękka Oprawa: twarda Cena: 176 zł Style zarządzania Cena: 289 zł Style zarządzaniaThis thoroughly revised and updated edition of The Secrets of Facilitation delivers Strategy and Business 2012 Organizational Culture Book of the Year This thirda clear vision of facilitation excellence and reveals the specific techniques effective edition of the classic resource, Productive Workplaces is smart, well-written andfacilitators use to produce consistent, repeatable results with groups. Author well-researched, thoughtful, somewhat provocative, and a one-of-a-kind review ofMichael Wilkinson has trained thousands of managers, analysts, and consultants the integration of economics, technology, and people. It covers such topics as: thearound the world to apply the power of SMART (Structured Meeting And Relating work on self as integral to organizational change; the revision of Lewinian concepts The Handbook of Coaching Global HR Competencies: Mastering Competitive Value from the Outside-In Hudson Frederic M. Ulrich Dave John Wiley & Sons McGraw-Hill 9780470906743 9780071802680 9.1.2012 11.1.2012 Oprawa: twarda Oprawa: twarda Cena: 219 zł Style zarządzania Cena: 149 zł Style zarządzaniaWhen the first edition of The Handbook of Coaching was published in 1999 it HR thought leader Dave Ulrich - bestselling author of "HR Champions", "The Whywas an innovative resource that offered a compendium of basic information about of Work", "HR from the Outside In", and more - is back with his internationalthe then burgeoning field of adult coaching. Written for experienced and aspiring colleagues to unpack and distill the finest, most up-to-the-moment thinking fromcoaches, as well as for executives and human resource professionals interested in the HR world. Indeed, this book looks at best practices from companies on everythis expansive profession, this thoroughly revised and updated edition. the continent, offering an expert survey of universal and regional HR. dos and 41
  • 41. EKONOMIA Fundamentals of Human Resource Financial Analysis for HR Managers Management Dessler Gary Director Steven M. Pearson Education Prentice Hall 9780133382952 9780132996747 1.1.2013 12.1.2012 Oprawa: miękka Oprawa: twarda Cena: 255 zł Style zarządzania Cena: 133 zł Style zarządzaniaDirected primarily toward undergraduate courses in human resource management, HR leaders and practitioners: master the financial analysis skills you need tothis text also provides practical content to current and aspiring industry become true strategic business partners, gain an equal seat at the table, and getprofessionals. Fundamentals of Human Resource Management covers a wide boardroom and CFO buy-in for your initiatives! In this one-of-a-kind book, Dr.range of HR topics and shows readers the importance of human resource Steven Director covers everything mid-to-senior-level HR professionals need tomanagement within the restraints of a compact semester. Offering a wealth of formulate, model, and evaluate their HR initiatives from a financial perspective. International Case Studies in Asset New Spirits of Capitalism? Management Lloyd Chris Thomas Telford Service Oxford University Press 9780727757395 9780199595341 5.1.2012 2.1.2013 Oprawa: miękka Oprawa: twarda Cena: 219 zł Style zarządzania Cena: 280 zł Systemy ekonomiczneA companion publication to Asset Management, International Case Studies in After many years in which it appeared to be losing the pre-eminent position it hadAsset Management will help companies and professionals develop and support occupied in the lexicon of the social and human sciences, the term capitalismthe teaching and learning of best practices in this field. The book presents 32 has once again become a matter of critical concern, both theoretically andcase studies which illustrate how resistant asset management is to substantively, in a range of disciplinary fields. The global financial andcompartmentalised thinking and actions. They provide a means of communicating environmental crises, and the shifting of economic power associated with the rise The Oxford Handbook of Capitalism The World in the Model Mueller Dennis C. Morgan Mary S. Oxford University Press Cambridge University Press 9780195391176 9781107002975 6.1.2012 9.1.2012 Oprawa: twarda Oprawa: twarda Cena: 524 zł Systemy ekonomiczne Cena: 411 zł Teoria i filozofiaThe financial crisis that began in 2008 and its lingering aftermath have caused During the last two centuries, the way economic science is done has changedmany intellectuals and politicians to question the virtues of capitalist systems. The radically: it has become a social science based on mathematical models in place19 original essays in this handbook, written by leading scholars from Asia, North of words. This book describes and analyses that change - both historically andAmerica, and Europe, analyze both the strengths and weaknesses of capitalist philosophically - using a series of case studies to illuminate the nature and thesystems. The volume opens with essays on the historical and legal origins of implications of these changes. It is not a technical book; it is written for the The Evolution of Economic Thought The Uprising Brue Stanley L. Berardi Franco "Bifo" Cengage Learning MIT Press 9781133434900 9781584351122 6.1.2012 10.1.2012 Oprawa: miękka Oprawa: miękka Cena: 293 zł Teoria i filozofia Cena: 55 zł Teoria i filozofiaIn this scholarly and timely presentation of the history of economic thought, youll The Uprising is an Autonomist manifesto for todays precarious times, and asee how new ideas, evidence, problems, and values can be used to reconsider rallying cry in the face of the catastrophic and irreversible crisis that neoliberalismbasic disputes and major contributions of the past. "The Evolution Of Economic and the financial sphere have established over the globe. In his newest book,Thought, 8/e, International Edition" covers the history of economics, the Franco "Bifo" Berardi argues that the notion of economic recovery is completephilosophies that drive the economic way of thinking, the ideas of the great mythology. The coming years will inevitably see new surges of protest and 42
  • 42. EKONOMIA Reckoning with Markets The Darwin Economy Halteman James Frank Robert H. Oxford University Press Princeton University Press 9780199763702 9780691156682 3.1.2012 9.1.2012 Oprawa: twarda Oprawa: miękka Cena: 121 zł Teoria i filozofia Cena: 65 zł Teoria i filozofiaUndergraduate economics students begin and end their study of economics with Who was the greater economist - Adam Smith or Charles Darwin? The questionthe simple claim that economics is value free. Only in a policy role will values and seems absurd. Darwin, after all, was a naturalist, not an economist. But Robertbeliefs enter into economic work; there can be little meaningful dialogue by Frank, "New York Times" economics columnist and best-selling author of "Theeconomists about such personal views and opinions. This view, now well over 200 Economic Naturalist", predicts that within the next century Darwin will unseatyears old, has been challenged by heterodox thinkers in economics, and Smith as the intellectual founder of economics. The reason, Frank argues, is that Business Cycles: Part I Business Cycles: Part II Hayek F.A. Hayek F.A. Routledge Routledge 9780415641159 9780415641173 10.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 486 zł Teoria i filozofia Cena: 486 zł Teoria i filozofiaIn the years following its publication, F. A. Hayeks pioneering work on business In the years following its publication, F. A. Hayeks pioneering work on businesscycles was regarded as an important challenge to what was later known as cycles was regarded as an important challenge to what was later known asKeynesian macroeconomics. Today, as debates rage on over the monetary origins Keynesian macroeconomics. Today, as debates rage on over the monetary originsof the current economic and financial crisis, economists are once again paying of the current economic and financial crisis, economists are once again payingheed to Hayeks thoughts on the repercussions of excessive central bank. heed to Hayeks thoughts on the repercussions of excessive central bank. The Cognitive Mechanics of Economic Rethinking Capitalist Development Development and Institutional Change Martens Bertin Routledge Routledge 9780415646734 9780415651486 10.1.2012 9.1.2012 Oprawa: miękka Oprawa: miękka Cena: 140 zł Teoria i filozofia Cena: 140 zł Teoria i filozofiaThis book seeks to explain long-term economic development and institutional This collection honours the work of the eminent economist Josef Steindl. Steindlschange in terms of the cognitive features of human learning and communication work is illuminated through a critical appraisal of its central constructs with a focusprocesses. Martens links individual cognitive processes to macroeconomic growth on its relevance to current economic conditions. This collection charts the thinkingtheories, including economies of scale and scope, and to theories of institutional of one of the leading economic theorists of the twentieth century.development based on asymmetric information in production processes. and Money and Exchange Economic Studies Fayazmanesh Sasan Levine David P. Routledge Routledge 9780415655637 9780415668729 9.1.2012 10.1.2012 Oprawa: miękka Oprawa: miękka Cena: 140 zł Teoria i filozofia Cena: 135 zł Teoria i filozofiaWhether a theoretical system is realistic or not has been a concern in economics, First published in 1977, David Levines Econom ic Studies offers a critique andparticularly in monetary theory, over the past century. Following John R. Hicks reconstruction of the theoretical conception of economic life. The premise of theproposal that a realistic monetary theory could be constructed along an study is that only an investigation of the system of elementary economic relations -evolutionary path, starting with the workings of a real market, this volume value, capital, production - can overcome the confusion and misdirection whichconsiders whether we can look to the medieval economy as the point departure. baffles progress in all areas of economic theory, and lay the foundation. for 43
  • 43. EKONOMIA The Theory of Economic Integration Keynes and Modern Economics Balassa Bela Kuroki Ryuzo Routledge Routledge 9780415681247 9780415469777 9.1.2012 7.1.2012 Oprawa: miękka Oprawa: twarda Cena: 135 zł Teoria i filozofia Cena: 427 zł Teoria i filozofiaFirst published in 1962, The Theory of Economic Integration provides an excellent It is a little over seventy years since John Maynard Keynes produced his magnumexposition of a complex and far-reaching topic. Professor Balassa has been opus, The General Theory of Employment, Interest, and Money. Keynesremarkably successful in covering so much ground with such care and balance, in staggering achievement has been to remain relevant to economics and othera treatment which is neither in any way abstruse nor unnecessarily technical. His disciplines even today and this book reflects that with an examination on hisbook will interest economists in Europe by reason of its subject and treatment, but influence on modern economics. Leading economists from a variety of Principles of Organizational Behavior Cultural Change and Leadership in Organizations Nelson Debra L. Boonstra Jaap J. Cengage Learning John Wiley & Sons 9781111969707 9781118469293 6.1.2012 2.1.2013 Oprawa: miękka Oprawa: miękka Cena: 302 zł Teoria organizacji Cena: 155 zł Teoria organizacji Cultural Change and Leadership in Organizations discusses ways in which organizations are able to implement successful strategic change; inspirational and conceptual material is combined with practical examples and concrete interventions for planning and implementing cultural change within organizations. Cultural Change and Leadership in Organizations is targeted toward Organisation Design Social Justice and the Experience of Emotion Worren Nicolay Nadisic Thierry Pearson Education Routledge 9780273738831 9780415654241 4.1.2012 10.1.2012 Oprawa: miękka Oprawa: miękka Cena: 308 zł Teoria organizacji Cena: 140 zł Teoria organizacjiOrganization design is part of every manager and leaders job: attempting to This book seeks to integrate the scholarship on justice and affect. The authorsunderstand and improve how organizations function through creating or adjusting focus on empirical social scientific theories pertaining to fairness, mood andof roles, processes, and structures. In fact, most managers are faced with emotion. Most of the literature in this book is drawn from social and organizationalorganization design challenges on an almost daily basis. Managers constantly psychology. Other areas included are management, personality and evolutionarydesign and redesign individual roles, define new projects (including their structure psychology. The book includes coverage of relevant philosophical positions from Managing Healthy Organizations Health Economics Holmqvist Mikael Neun Stephen Routledge Cengage Learning 9780415655538 9781133584360 8.1.2012 7.1.2012 Oprawa: miękka Oprawa: płócienna Cena: 140 zł Teoria organizacji Cena: 321 zł Wzrost gospodarczyDuring the past two decades, corporate management has come to take an active Develop with a solid understanding of the costs and benefits associated withrole in health promotion programming for employees, offering health education, todays health care choices using the current, comprehensive coverage found onlyscreenings, therapy, and even leisure initiatives. However, little attention has been in "Health Economics: Theory, Insights, And Industry Studies, 6/e, Internationalgiven to how contemporary worksite health programs in fact blur the traditional Edition". Readers develop a practical, powerful knowledge of todays health caredistinction between work and private life. This has resulted in that little research on systems as the text builds upon only the core foundation of economic theory. This 44
  • 44. EKONOMIA Urbanization and Development in Asia Playing Our Game Steinfeld Edward S. Oxford University Press Oxford University Press 9780198078531 9780199837083 8.1.2012 4.1.2012 Oprawa: twarda Oprawa: miękka Cena: 154 zł Wzrost gospodarczy Cena: 81 zł Wzrost gospodarczyOver the last few decades, globalization has had a visible effect on urbanization Conventional wisdom holds that Chinas burgeoning economic power hasand migration patterns across much of Asia. Analyses of migration patterns reveal reduced the United States to little more than a customer of Beijing. Not so, writesthat some of the largest movements of people in the world actually take place in Edward Steinfeld. In this fascinating book, Steinfeld asserts that Chinas growththe form of internal migration within certain regions and countries, as people move actually enhances American commercial supremacy. By seeking to realize itsfrom rural areas to booming urban centres. With the help of selected case studies dream of modernization by integrating itself into the Western economic order, Innovation and Growth Chinese Village, Global Market Andersson Martin Hu Biliang Oxford University Press Palgrave Macmillan 9780199646685 9781137035141 9.1.2012 10.1.2012 Oprawa: twarda Oprawa: twarda Cena: 328 zł Wzrost gospodarczy Cena: 302 zł Wzrost gospodarczyThis volume provides an understanding of firms R&D and innovation strategies The story of one village, Yantian, and its remarkable economic and socialand their economy-wide consequences. It is based on the premise that transformation, this book shows how outcomes are shaped by a number ofdifferences in firm-level returns, as well as economy-wide outcomes, may be factors such as path dependence, social structures, economic resources and locallinked to the heterogeneous ways in which firms organize and undertake R&D and entrepreneurship.innovation activities. It emphasizes innovation strategies of innovating firms.nd Models of Balance of Payments Abu Dhabis Vision 2030 Constrained Growth Low Linda Palgrave Macmillan World Scientific Publishing Co Ltd 9781137023940 9789814383929 9.1.2012 7.1.2012 Oprawa: twarda Oprawa: twarda Cena: 384 zł Wzrost gospodarczy Cena: 171 zł Wzrost gospodarczyThis book extends Thirlwalls original model and adapts its implications to the This book aims to tell the Abu Dhabi story in economic development, from its pastcurrent problems of the developed and emerging economies. In this context, this dominance in oil to its economic vision for the future. More than being an exemplarbook combines theoretical models and empirical applications to unveil new results of industrial restructuring and diversification from a resource-based to a 21stconsistent with the balance of payments constrained growth. The book provides century knowledge-based economy. and society, Abu Dhabi emphasises itsan alternative to orthodox growth theory which neglects the importance of the cultural legacy and tradition as an environmental advocate for green and Framing Decisions Knowledge Automation Frame J. Davidson Fish Alan N. John Wiley & Sons John Wiley & Sons 9781118014899 9781118094761 12.1.2012 3.1.2012 Oprawa: twarda Oprawa: twarda Cena: 133 zł Zarządzanie procesem Cena: 260 zł Zarządzanie procesemFraming Decisions offers executives an understanding of what decision-making A proven decision management methodology for increased profits and loweredentails, what the traditional paradigm has preached, and how a new decision- risks Automating Decisions in Business Processes describes a simple butmaking paradigm can remedy the deficiencies of the old. While no longer sufficient comprehensive methodology for decision management projects, which usefor todays complex decision-making environment, there is much to be learned business rules and predictive analytics to optimize and automate small, high-from the mechanical techniques that have been developed over the past fifty volume business decisions. It includes Decision Requirements Analysis (DRA), 45
  • 45. EKONOMIA Making Effective Business Decisions Structured Decision Making Using Microsoft Project Dochtermann Doc Gregory Robin John Wiley & Sons John Wiley & Sons 9781118097397 9781444333428 2.1.2013 12.1.2012 Oprawa: miękka Oprawa: miękka Cena: 256 zł Zarządzanie procesem Cena: 200 zł Zarządzanie procesemThis book and Web site package introduces students to human factors concepts This book is about the creative and messy process of making environmentaland reinforces them using cases, articles, and examples on the Web site. The management decisions. The approach we describe is called Structured Decisioncontents are organized around the flow of information in control-theoretic Making , a distinctly pragmatic label given to ways for helping individuals anddiagrams that link the various system elements, including the human element, to groups think through tough multidimensional choices characterized by uncertainguide the analysis of real-world situations. The associated Web site enables science, diverse stakeholders, and difficult tradeoffs. This is the everyday reality of Passing the PRINCE2 Exams For The New One-Page Project Manager Dummies Graham Nick Campbell Mick John Wiley & Sons John Wiley & Sons 9781118349656 9781118378373 1.1.2013 1.1.2013 Oprawa: miękka Oprawa: miękka Cena: 114 zł Zarządzanie projektami Cena: 82 zł Zarządzanie projektamiEverything you need to prepare for-and pass-the exams Does the thought of How to manage any project on just one piece of paper The New One-Pagesitting your PRINCE2 exams bring you out in a cold sweat? Fear not. Passing the Project Manager demonstrates how to efficiently and effectively communicatePRINCE2 Exams For Dummies is your complete guide to preparing for-and essential elements of a projects status. The hands of a pocket watch reveal thepassing-the PRINCE2 Foundation and Practitioner exams. Its packed with time of day without following every spring, cog, and movement behind the face.everything you need to learn from both syllabi, plus good advice on revision Similarly, an OPPM template reduces any project--no matter how large or Benefits Management Big Data Analytics Daniel Elizabeth Ohlhorst Frank J. John Wiley & Sons John Wiley & Sons 9781119993261 9781118147597 8.1.2012 1.1.2013 Oprawa: twarda Oprawa: twarda Cena: 206 zł Zarządzanie wiedzą Cena: 176 zł Zarządzanie wiedząThe second edition of Benefits Management has been updated with current Unique insights to implement big data analytics and reap big returns to yourexamples, further insights from experience and recent research. It shows how the bottom line Focusing on the business and financial value of big data analytics,enduring challenges achieving business value from information systems and respected technology journalist Frank J. Ohlhorst shares his insights on the newlytechnology projects can be addressed successfully. The approach, which is emerging field of big data analytics in Big Data Analytics. This breakthrough booksynthesized from best practices, sound theories and proven techniques from a demonstrates the importance of analytics, defines the processes, highlights the Knowledge Integration and Innovation Organizational Learning Wellman Jerry L. Oxford University Press Palgrave Macmillan 9780199666324 9781137301543 1.1.2013 12.1.2012 Oprawa: miękka Oprawa: miękka Cena: 129 zł Zarządzanie wiedzą Cena: 98 zł Zarządzanie wiedząTechnology-based firms continue to compete primarily on innovation, and are To survive in any economic climate organizations must manage what they knowcontinuously required to present new solutions to an exacting market. As and adapt this knowledge to rapidly changing environments. Organizationaltechnological complexity and specialization intensifies, firms increasingly need to Learning demonstrates that companies can reap greater awards in productivity,integrate and co-ordinate knowledge by means of project groups, diversified speed, and profitability by developing the four categories of informationorganizations, inter-organizational partnerships, and strategic alliances. Innovation management: a companys "Culture". that institutionalizes knowledge; the "Old 46
  • 46. EKONOMIA The Market-Driven Supply Chain Bricks Matter Burrows III Robert P. Cecere Lora M. Amacom John Wiley & Sons 9780814431634 9781118218310 11.1.2012 2.1.2013 Oprawa: twarda Oprawa: twarda Cena: 155 zł Zarządzanie zakupami Cena: 176 zł Zarządzanie zakupamiCustomer demands for individual attention and specialized products are Get proven guidance to build a market-driven supply chain management systemtransforming commerce at every stage - including the supply chain. Todays Supply chain management processes have gradually shifted from a supply-drivenhighstakes economy requires dynamic, market-savvy sales and operations focus to a demand-driven one in order to better synchronize demand and supplyplanning (S&OP) to keep pace with accelerating service demands and response signals. Bricks Matter shows you how you can identify market risks andtimes. Its not as daunting as it sounds with the tools, tips, and case studies. in opportunities and translate these into winning tactics. Business cases highlight. Category Management in Purchasing Supply Chain Logistics Management 4e OBrien Jonathan Bowersox Donald J. Kogan Page McGraw-Hill 9780749464981 9780071326216 7.1.2012 4.1.2012 Oprawa: twarda Oprawa: miękka Cena: 273 zł Zarządzanie zakupami Cena: 256 zł Zarządzanie zakupamiCategory Management is a technique used to understand markets, analyse spend The Fourth Edition of Supply Chain Logistics Management presents Logistics inand make purchasing decisions which save money. It is about a pathway from the context of integration within a firms Supply Chain Strategy and Operations.accepting mediocre goods and services at high cost, to effective supply The framework of Supply Chain Management is initially presented thereby creatingmanagement which delivers real value. By altering how goods are categorised and a foundation for in-depth study of the five logistics operational components in Partsupplied it helps shift sourcing from being an error-prone transaction. to creating Two. Challenges and strategies related to design and operational integration. of Reinventing the Supply Chain Life Cycle Global Macro Trends and Their Impact on Supply Chain Management Schniederjans Marc J. Autry Chad W. Prentice Hall Prentice Hall 9780132963879 9780132944182 11.1.2012 12.1.2012 Oprawa: twarda Oprawa: twarda Cena: 427 zł Zarządzanie zakupami Cena: 229 zł Zarządzanie zakupamiOptimize supply chains throughout their entire lifecycle: creation, growth, maturity, Global supply chain decision-makers and practitioners are about to face brutallyand decline! Reflecting up-to-the-minute "in-the-trenches" experience and tough new challenges. They will be called upon to manage supply and demand inpioneering research, this book illuminates the complex transformational processes a world marked by demographic and economic shifts that will turn their supply andassociated with managing complex supply chains that incorporate multiple demand markets upside down. They will have to secure crucial supplies in an eraproducts and services within ever-changing networks. Marc J. Schniederjans and when resources are severely constrained. Now, three pioneering supply chain Supply Chain Transformation: Building and Executing an Integrated Supply Dittmann J. Paul McGraw-Hill 9780071798303 11.1.2012 Oprawa: twarda Cena: 157 zł Zarządzanie zakupamiStreamline operations and deliver more value than ever with a strong supply chainstrategy. "Dittmanns thoughtful approach and real-world examples make thisbook is an excellent resource for anyone in the supply chain field, whether abeginner or an executive seeking a better framework for the existing supply chainstrategy." (Dave Clark, Vice President, Global Customer Fulfillment, Amazon). " 47
  • 47. KONTAKTKSIĘGARNIE Warszawa Poznań Gliwice ul. Powstańców Wielkopolskichul. Piękna 31/37 ul. Grzybowska 37A ul. Gorzołki 17a/1 2B00-677 Warszawa 00-855 Warszawa 44-100 Gliwice 61-895, Poznańtel. +48 22 628 60 89 tel. +48 22 654 06 75 tel. +48 32 747 41 00 tel./fax +48 61 856 02 79fax +48 22 621 72 55 fax +48 22 652 07 67 Pon. - Pt. 8:00 - 16:00Pon. - Pt. 08:00 - 18:00 Pon. - Pt. 08:00 - 18:00 Pon. - Pt. 10:00 - 16:00Księgarnia MDM I piętroGdańsk Krakówul. Hoene Wrońskiego 6/1 ul. Legionów Piłsudskiego 1780-210 Gdańsk 30-509 Krakówtel. /fax +48 58 550 09 36 tel. +48 12 296 3336kom. +48 608 520 298 tel./fax +48 12 296 krakow@abe.plPon. - Czw. 11:00 - 17:00 Pon. - Pt. 09:00 - 17:00Pt. 11:00 - 16:00PRZEDSTAWICIELE HANDLOWIWarszawa Warszawa Warszawa WarszawaTomasz Świąder Dorota Bojanowska Robert Dębkowski Marcin KosieradzkiKierownik dział marcin.kosieradzki@abe.plkom. +48 683 522 243 kom. +48 502 277 348 kom. +48 603 307 713 kom. +48 600 557 617Warszawa Warszawa Białystok, Łódź, Szczecin, Białystok, Łódź, Toruń,Tomasz Kwiatkowski Tadeusz Wiącek Warszawa Jerzy Pluskota Jerzy Wołosiukkom. +48 501 563 100 kom. +48 607 307 734 kom. +48 693 522 249 kom. +48 693 427 881Województwo pomorskie, Województwo dolnośląskie Województwo śląskie Województwo małopolskiekujawsko-pomorskie i świętokrzyskie i podkarpackiei warmińsko-mazurskie Jolanta Bieńkowska Marta Kak Wojciech JanickiKamila Wirkus tel. +48 71 321 92 69 kom. +48 609 666 205 kom. +48 501 731 150kom. +48 608 520 298 kom. +48 609 683 837 Katarzyna Kopiasz Ewa Łobaza kom. +48 609 510 867 kom. +48 607 270 463 Norbert Niewalda kom. +48 501 731 160Województwo wielkopolskie KijówMarek Jazikowski 03151, Ukraine, ul. Kerchenska, 7/7kom. +48 691 512 975 ukraine@abe.plPaweł Kleczkowski Irina irina.nesmianowa@abe.plkom. +48 516 176 138 +380 973181210Katarzyna Ostrowska Gennadiy gennadiy.chernov@abe.plkom. +48 502 572 937 +380 973622816
  • 48. FORMULARZ ZAMÓWIENIAPodane ceny są cenami brutto i zawierają 5% podatek VATOferta jest ważna do 31 marca 2013 roku bądź wyczerpania zapasów. Ilość Tytuł ISBNSPOSÓB PŁATNOŚCI DOSTAWA KSIĄŻEK przelew za pośrednictwem firmy kurierskiej OPEK za pobraniem odbiór osobisty gotówkaNABYWCA (płatnik) SKŁADANIE ZAMÓWIEŃ Nazwa: Online Email Adres: NIP: Fax: Tel.:ODBIORCA Nazwa: +48 22 654 06 75 +48 22 652 07 67 801 777 223 Adres: Znajdź najbliższego przedstawiciela Tel. handlowego (zobacz listę kontaktów na następnej stronie) Fax. DANE FIRMY e-mail: ABE-IPS Sp. z o.o Osoba odpowiedzialna za zamówienie: ul. Grzybowska 37A, 00-855 Warszawa Rachunek:................................... ............................................................... Bank Zachodni WBK S.A., 18 1500 1012 1210 (data) (podpis) 1013 3967 0000 Jestem zainteresowany/a otrzymywaniem informacji o nowych tytułach oraz ofertach