http://en.wikipedia.org/wiki/Veja_Sneakers This is the second step of your learning journey. First, we ’ll discuss that journey, then introduce ourselves, and You ’ll start right in with the case we’ve distributed to you. Then we will discuss the case, and examine the roles of team members in industry We ’ll review how AB0401 works. You will receive your next assignment, and We ’ll answer any questions you might have.
These are the learning objectives for the course – adapted from NBS requirements. We are trying to balance “content” with “”process” because information or even knowledge may not be useful if you’re unable to use the information or knowledge …it’s a little like learning about swimming and not being able to swim in your private pool, or even learning about driving and the thrill of driving without taking driving lessons …and so being unable to drive the Ferrari you have in your front yard
What we ’ve tried to do is to use surrogates, aka business cases, which outline “real life” business situations …so you are able to “practice” in largely riskless situations …“what’s the problem”, what’s the solution”, “to whom do you sell this solution”, “what are their hot buttons?”, “why would they want to buy the solution”, “how do persuade whoever it is you have to persuade that yours is the most appropriate solution” and other such interesting dilemmas …all this leads us to what else you can learn…
AB0401 Sustainable Enterprises
2.In-class assignment: roles and tasks
3.Case learning: Diagnose Facebook
4.Case learning: Stakeholders & their interests
5.Toolbox: Mindmaps as a diagnosis tool
6.What you can learn in AB0401 (review);
7.Assignment for our next session
8.Q & A, Discussion, Forming your teams Fun
1. Does the Beacon program violate anyone’s
privacy? If so, whose? S
2. What, if anything, is wrong with the Beacon
program? Is Facebook to blame? S
3. Reasonable expectations of privacy –
online? at work? talking with friends? T
4. What should Facebook do next? P
“Is there a difference between a
privacy right and a reasonable
expectation of privacy?”
5DISCUSS: Who are the stakeholders? Their interests?
OK, then what happened?
A change to an opt-in setting
An additional point of control for the users
before sharing their online activity
Clarification of how to turn off Beacon
Ability to delete (some) information
Retain broad user tracking—partners tracked
users information even if not sent to Facebook
Discussion: How will Singapore’s new Personal
Data Protection Act (PDPA) treat this issue?
DO YOUR OWN MINDMAP OF
What’s (details) in the ovals? What’s on the lines?
The elements of a given mind map are
arranged intuitively according to the
importance of the concepts, and are classified
into groupings, branches, or areas, with the
goal of representing semantic or other
connections between portions of information.
Graphical method to record and communicate notes.
May take a hierarchical “tree” format, with main ideas
branching into subsections, or “branches” may connect
without backtracking to the “trunk”.
Mind maps allow creativity when recording ideas and
They form a flexible basis for communicating a complex
idea to others.
Information can be inserted easily
– Can be used during brainstorming
– Items can be mapped as thoughts occur or when
new information is found
Can be converted to a standard outline
Idea Mapping: How to Access Your Hidden
Brain Power, Learn Faster, Remember More,
and Achieve Success in Business
The Mind Map Book: How to Use Radiant
Thinking to Maximize Your Brain's Untapped
What you can learn in AB0401
Understand, from a practical perspective, what
“sustainability” does, & does not, mean.
Appreciate sustainability management and why &
how it matters to stakeholders.
Acquire management techniques, to be able to
Identify common sustainability issues in a variety
of industries & markets.
Incorporate a sustainable management review into
Identify management issues in cases & map them
to the "Triple Bottom Line".
What you can learn in AB0401
Appreciate cases as vehicles to accelerate
personal learning & growth
Working in teams, to be able to
Identify, develop & evaluate alternative solutions to
Formulate & apply decision criteria to alternative
solutions to case issues
Motivate stakeholders to adopt your recommendations
Based on your AB0401 learning, to be able to
formulate career scenarios in alternative industries