The most important and common reason
is that potential customers don’t trust
you as they have not yet built a
relationship with you. This one is hard to
determine as very rarely will any
customer say they don’t trust you or they
don’t like you.
The most important reason is that – they may not
Make the customer like you by giving
them their space, be friendly, be
trustworthy, use their name often and be
a outstanding listener.
No proper Communication
Communication is a key component in
sales. There are times when customers
don’t understand what you’re talking
about. Too many technical terms and
jargons may make a customer annoyed
and leads to no sales.
Maybe you haven’t spoken clearly enough, or you’ve
used too many technical terms and jargon. This can
make you sound like a real ‘smarty pants’
Make the communication simpler and
supple so that customer can understand.
Ask questions to deduce if they have
understood or not.
Distractions can cause loss of sales.
Sometimes customers get distracted for
varied reasons. They might be tired and
uncomfortable or just looking for a
To know the level of listening you can
always ask the customer are they
comfortable, do they need a demo once
again? Surprise them with friendly
gestures to make them feel comfortable.