In Search of Stupidity
7 Online Marking Disasters
and Lessons Learnt
Piggybacking Hell
Epicurious tweets just
after the Boston
Marathon incident!
Tip: Emotional maturity is must for people re...
Wannabe Cool
An online marketing
campaign by McDonald’s
to attract teens!
Tip: Trying too hard does not work, not even onl...
Humor Fails
Kenneth Cole tries to be
funny during the crisis in
Egypt!
Tip: Humor isn’t always the best policy, especially...
Wrong Data
Great Lakes, Student
Loan Company e-
mailed this one out!
Tip: Don’t be so
blatant in trying to
drive people to...
Lack of Protocols
Someone posted a vulgar
tweet from StubHub's
account!
Tip: You need to have a very tight control as a br...
the Easy Way Hurts
American Apparel offered
20% off for those in states
affected by Hurricane
Sandy, in case they were
"bo...
Crowd sourcing
Hell
McDonald's tried to promote its brand and
engage with customers through two promoted
trends: #meetthef...
For more insights
on
technology sales and marketing
Visit our blog at
http://www.aayuja.com/resources/blogs/
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Seven Online Marketing Mistakes Made by Top Brands

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Brands today put in a lot of their effort in communications that are delivered via an online channel whether it be Facebook, Twitter or even their own website. This has lead to online media becoming the next ground for inter brand warfare. And as it usually happens in their excitement to leverage this media several brands commit some grave mistakes. In this presentation we have picked up seven such major mistakes made by brands online and what lessons you can learn from them. Remember its always better to learn from others mistakes than to commit your own.

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Transcript of "Seven Online Marketing Mistakes Made by Top Brands"

  1. 1. In Search of Stupidity 7 Online Marking Disasters and Lessons Learnt
  2. 2. Piggybacking Hell Epicurious tweets just after the Boston Marathon incident! Tip: Emotional maturity is must for people responsible for your social media.
  3. 3. Wannabe Cool An online marketing campaign by McDonald’s to attract teens! Tip: Trying too hard does not work, not even online.
  4. 4. Humor Fails Kenneth Cole tries to be funny during the crisis in Egypt! Tip: Humor isn’t always the best policy, especially when dealing with critical issues
  5. 5. Wrong Data Great Lakes, Student Loan Company e- mailed this one out! Tip: Don’t be so blatant in trying to drive people to your social accounts – it’ll do the opposite
  6. 6. Lack of Protocols Someone posted a vulgar tweet from StubHub's account! Tip: You need to have a very tight control as a brand over who posts what on your social media accounts. It works to have a multi person screening process for all content.
  7. 7. the Easy Way Hurts American Apparel offered 20% off for those in states affected by Hurricane Sandy, in case they were "bored" by the storm! Tip: Treat your brand’s social media accounts as something that has a conscience of a human being
  8. 8. Crowd sourcing Hell McDonald's tried to promote its brand and engage with customers through two promoted trends: #meetthefarmers and #mcdstories! Tip: Tread with extreme caution when trying to engage your customers directly
  9. 9. For more insights on technology sales and marketing Visit our blog at http://www.aayuja.com/resources/blogs/

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