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Lessons to learn from fast food employees
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Lessons to learn from fast food employees

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This presentation provides few pointers to learn from fast food employees, which are beneficial for inside sales reps.

This presentation provides few pointers to learn from fast food employees, which are beneficial for inside sales reps.

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Lessons to learn from fast food employees Lessons to learn from fast food employees Presentation Transcript

  • Sales Lessons To Learn from Fast Food Employees Visit us at www.aayuja.com *Via AG Salesworks Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013
  • 1 Build rapport with the regulars Make customers feel special by calling them and determine how they are doing even though they are not looking for any service. It not only reminds them the kind of service you offered by adding value to their business but also you encourage them to come back when they’re looking for a relevant service. Every day at Subway, a Robert Downey Jr. look-a-like would sweep in and order the exact same thing: a chicken salad sandwich on wheat bread. I was proud of myself for remembering his order, and I was proud of him for coming to Subway every day (so healthy!) AAyuja Internal and Confidential © 2012
  • 2 Anticipate the pains and needs of a customer At Subway, we’re required to ask if you’d like jalapenos even if you ask for everything; most of the time, people would thank me for anticipating that, no, they would not like the spicy pepper on their “Everything” sandwich. Show the clients that you truly understand their pain points. This can be done by asking the right questions at the right time to the prospects to understand their actual problem. It enables you to come up with an appropriate solution that actually helps them. If you show the prospect that you’ve understood their pain points, in the future when they’re looking for a service they'll call you.
  • 3 Execute a process Qualifying leads is crucial in the sales process. Qualifying prospects helps you allocate the right amount of time to the right activities. Qualifying a lead should be done in a quick and efficient way to enable spending more time in closing sales. There are many different ways to make a Subway sandwich. We were taught to make the sandwich as quickly and efficiently as possible.
  • 4 Make a connection with someone An effective way to establish rapport with clients is to know them. Try to build an emotional connection with the customer that fosters trust and loyalty. You can build rapport by showing personal interest and friendly gestures such as wishing them on their birthday, asking about their family etc Isn’t the weather nice? How are you? It’s when, after enough visits, I was able to ask, “How are your kids?” that I knew I had made a connection with someone. AAyuja Internal and Confidential © 2012
  • 5 Solve problems and take ownership I can’t count the amount of times I’ve accidentally given away the wrong sandwich, and had to run after the customers outside to give them the right one. But I never wallowed; I fixed the problem and moved on, assuring the customer that it wouldn’t happen again. Put yourself in the customer’s shoes, they need to feel that you’re considering their problem as yours. Also take ownership of the situation and sound positive by solving their problem or find someone who can solve it, if not find an alternative solution. A simple and genuine apology at the appropriate time can do wonders, it’ll empathize the situation and usually diffuses a tough customer. AAyuja Internal and Confidential © 2012
  • 6 Show your expertise Product knowledge can boost sales. You should know the benefits and other details regarding the product or service you offer. Sometimes, customers want to know what you eat. Customers relied on my expertise to make their decision AAyuja Internal and Confidential © 2012
  • 7 Bring order to chaos Sometimes it got so busy at Subway and Burger King that everyone started freaking out. But I tried to be the one person who had a constant smile – even if it was forced. Just that small act made people remark – “why are you always so happy?” That was my way of bringing order to chaos, hoping that my smile would help everyone else feel more relaxed. Keep smiling during the call with your client, this can be noted in your voice by the customer. An enthusiastic tone of voice conveys a sense of caring and makes people feel special. Sales reps should always watch their tone of voice throughout the call, over enthusiastic may sound annoying AAyuja Internal and Confidential © 2012
  • 8 Stay happy Positive thinking leads to more positive approaches which lead to more sales. Positive thinking brings breakthrough ideas to help the customers which in turn attract the prospects to do business with you. When you move towards being positive and happy you tend to win more sales My boss would always tell us that smiles are the most important. He liked me because I was perky; and it wasn’t too hard to keep up the smiles. In fact, it came naturally after a while, so I looked dazed and elated even when there were no customers in the restaurant. Tricking myself into smiling helped in situations where everything seemed to be going wrong, and actually made me more proactive (instead of the people who were whining in the back about an annoying customer).  AAyuja Internal and Confidential © 2012
  • 8 Stay happy Positive thinking leads to more positive approaches which lead to more sales. Positive thinking brings breakthrough ideas to help the customers which in turn attract the prospects to do business with you. When you move towards being positive and happy you tend to win more sales My boss would always tell us that smiles are the most important. He liked me because I was perky; and it wasn’t too hard to keep up the smiles. In fact, it came naturally after a while, so I looked dazed and elated even when there were no customers in the restaurant. Tricking myself into smiling helped in situations where everything seemed to be going wrong, and actually made me more proactive (instead of the people who were whining in the back about an annoying customer).  AAyuja Internal and Confidential © 2012