Five Telemarketing Tips from Olympics


Published on

The winter Olympics are in full flow at Sochi. We used the occasion as an inspiration to derive some learning’s out of an event of such stature. Our sport is called cold calling!

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Five Telemarketing Tips from Olympics

  1. 1. AAyuja © 2013 Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Five Telemarketing Tips from Olympics Visit us at www.aayuja.comVisit us at Meet Goals, Beat Competition, Exceed Expectations *Via GSA *Via GSA 
  2. 2. AAyuja Internal and Confidential © 2012 Get on the phone! Sometimes it is fear of failure. Sometimes fear of rejection. Often, they wait for the perfect time including when their lovely website or brochure is finally completed. The key is not to wait. Get on the calls and smile when you dial. Nothing beats action and motivation. That doesn’t mean you should wing it. You need to prepare but make a positive commitment to make the calls. 1 Olympic analogy: If you aren’t in the stadium you can’t win the gold medal!
  3. 3. Understand your target market The best campaigns fail if you don’t know who to target. You can be the best in your sector but if you call the wrong prospects, you have no chance. So, identify the sector you have the best chance of serving and use this as your base for getting a good list with names, job roles and numbers in the location in which you want to operate. 2 Olympic analogy: If you are the favorite for the gold medal in the rifle shooting at the Olympics as you have the best rifle and are the best shot, don’t fire in the wrong direction at the wrong target as you will definitely not win the gold and end up with nothing!
  4. 4. Allocate time for calling and practice You need to practice calling and fall flat on your face a few times if you are to succeed in getting prime opportunities to grow your business. Make sure you role play with someone if you can. If you can’t, just get going and see what works and what doesn’t. It is widely reported that Edison once said “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb.“ The more you practice calling, the better your likely result. 3 Olympic analogy: If you want to reach your goal, you need to put in the miles on the phone.
  5. 5. Learn effective telemarketing techniques There is no doubt that good telemarketing techniques and tips play a role in cold calling success. Whether that is getting past the gatekeeper or handling objections effectively, it is important to upgrade your skills so that you know how to handle the blocks when they are in your way. 4 Olympic analogy: It makes no sense to crash through the hurdles time after time. A good coach and some lessons in how to quickly leap over hurdles will help you reach your goal much quicker and without bruised knees!
  6. 6. Keep going till the finish Telemarketing can be described as a marathon not a sprint especially for the larger opportunities. They don’t happen overnight and usually not on the first call. Check when would be a good time to follow up with the prospect again and diarize that call. Make good notes from the initial call and refer to these when calling back. Don’t give up before you reach your telemarketing goals. The next call back could result in a £250k order!! 5 Olympic analogy: Every athlete records their performance so they can evaluate how they can improve. They review the past and make sure they keep going until they reach the finishing line.
  7. 7. We act as growth partner to fast growing technology companies. Our array of inside sales and marketing services help them augment their businesses in the most profitable manner. For Technology Sales And Marketing Resources Visit Our Blog For free eBooks and more visit