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Five Sales Lessons From Dancing With The Stars
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Five Sales Lessons From Dancing With The Stars

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This presentation offers 5 sales lessons from ‘Dancing with the Stars’. So you think you can dance?

This presentation offers 5 sales lessons from ‘Dancing with the Stars’. So you think you can dance?

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Five Sales Lessons From Dancing With The Stars Presentation Transcript

  • 1. 5 Sales Lessons from Dancing with the Stars Visit us at www.aayuja.com *Via Jill Konrath Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013
  • 2. 1 Practicing before prime time is essential. Each week the stars not only learned a new dance, but also struggled to perfect it before they stepped on the stage. They practiced hours each day, tripping over their own two feet and worrying endlessly about mastering the intricacies of each dance. In sales, practice and preparation are important to achieve success. Preparation involves doing research regarding the client and understanding how your services add value to your target customers. Practice constantly before calling the customer by listening to your voice mail messages to know about your mistakes. Practice helps in handling the client objections in a better manner. AAyuja Internal and Confidential © 2012
  • 3. 2   You can't skip any steps. Every dance has certain requirements that the judges expect to see. When the couples don't have enough turns or taps or whatever, they're docked points – which could ultimately lead to their eviction the following week. When you try too hard to close the sale then you tend to make mistakes in the process and it’ll decrease the chance of getting the sale. Customers have their own buying process to follow so help them to focus on the next step of their buying process. When you follow all the steps in the sale process you’ll get the confidence that your client is ready to buy. Thus to win more sales, don't skip any steps.
  • 4. 3  The  best  option  doesn't  always  win. At the beginning of a season, actress Sabrina Bryan (Cheetah Girls) was clearly a formidable competitor. She danced beautifully and powerfully. Everyone was convinced she would be in the finals. But halfway through the competition, she was booted off the show because the viewers hadn't voted for her. In order to sell a sales rep has to understand the unique selling proposition of the company in the market. Product knowledge is must for the salesperson to present the details to customer based on their requirement by highlighting the factor they’re looking for. Product understanding goes hand in hand with prospect understanding, if the sales rep fails to understand then it’s difficult to win more sales.
  • 5. 4 Lack of confidence doesn't sell. Meeting the changing needs of the customers is crucial as they doubt about the capabilities of the product/service. A sales rep has to understand and propagate the company and product capabilities that create value to the customer. Jennie Garth, actress of Beverly Hills: 90210 fame, came out week-after-week and did a yeoman's job. But she didn't believe she was a dancer and it showed. At times, it felt like she was counting steps or moving tentatively, afraid to really get into the role the dance needed from her. Instead, her niceness showed through and it cost her. Always remember the sales reps confidence boosts the customers confidence in the product AAyuja Internal and Confidential © 2012
  • 6. 5 All things being equal, relationships count. When clients want to select companies they want to work with then strong customer relationship drives the sales. Spice Girl Mel B, Indy 500 champion Helio and performer Marie Osmond. All have demonstrated "enough" dancing skills to be a contender for the coveted trophy. Now it all boils down to relationships. Apart from capabilities to deliver as promised and providing value to the customer, delivering something extra also matters to the customers. To win more sales strengthen your relationships. AAyuja Internal and Confidential © 2012
  • 7. 5 All things being equal, relationships count. When clients want to select companies they want to work with then strong customer relationship drives the sales. Spice Girl Mel B, Indy 500 champion Helio and performer Marie Osmond. All have demonstrated "enough" dancing skills to be a contender for the coveted trophy. Now it all boils down to relationships. Apart from capabilities to deliver as promised and providing value to the customer, delivering something extra also matters to the customers. To win more sales strengthen your relationships. AAyuja Internal and Confidential © 2012