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Five Brilliant Advertisements From the FIFA World Cup 2014
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Five Brilliant Advertisements From the FIFA World Cup 2014

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Well we researched how major brands were utilizing one of the biggest spectacles of the modern era - The FIFA World Cup 2014 in Brazil as part of their marketing efforts. ...

Well we researched how major brands were utilizing one of the biggest spectacles of the modern era - The FIFA World Cup 2014 in Brazil as part of their marketing efforts.

In first part of this series we look into five brilliant TV commercials (advertisements) that capture the essence of the event and help promote the advertised brand in a unique and memorable way.

The brands that have found a mention in our presentation include Nike, Adidas, Beats, and McDonald's.

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    Five Brilliant Advertisements From the FIFA World Cup 2014 Five Brilliant Advertisements From the FIFA World Cup 2014 Presentation Transcript

    • Brand 1 Premise Nike's "Risk Everything" advertisement has racked up more than 75 million views, thanks to appearances from some of soccer's biggest stars, including Cristiano Ronaldo, Tim Howard, Neymar and Wayne Rooney. Also, look out for a cameo by the Incredible Hulk during an epic corner kick.
    • Brand 2 Premise Argentina's Leo Messi puts his game face on in "All in or Nothing" from Adidas, which features a soundtrack from Kanye West. The commercial has been viewed more than 33.7 million times on YouTube.
    • Brand 3 Premise Want to know how some of the best players prepare for the game? Check out this commercial from Beats By Dre. Look out for appearances by Neymar, Lil Wayne, Rio Ferdinand, Thierry Henry, Serena Williams and others. The commercials has more than 8.9 million views to date.
    • Brand 4 Premise Machines take over the World Cup preparation in this commercial from Kia Motors, which has more than 8.6 million views and counting.
    • Brand 5 Premise There aren't any soccer stars in this commercial from McDonald's, which instead features regular people making some incredibly trick shots. The commercial has been viewed more than 1.6 million times.
    • The Blue Pill or The Red Pill Which One are You Taking? Click on the blue pill to see how the story ends Click on the blue pill and we show you how deep the rabbit-hole goes