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Get the direct line of the person
that you are cold calling
This doubles the probability of the
Separate your cold calling into two
activities: prospecting to find the
right person, and call blitzing to get
that person on the phone.
We recommend prospecting during
normal business hours (starting around
10-11:30 am) when administrative
assistants are in the office and call
blitzing during “call windows,” before
8:30 am and after 5:30 pm when admins
are gone. Some other great times to call
are five minutes before the top of the
hour, catching the executives before
their next conference call meetings, and
holidays like President’s Day, when
executives are likely to be in the office
and other business may be slow.