4 Sales lesson from a
Rock ‘n’ Roll Band
Visit us at www.aayuja.com

*Via Profitable
Contractor

Disclaimer: This presenta...
1
Build anticipation

“The band advertises their upcoming event to their
fans. Once the event was sold out, they let every...
2
  Be professional
The great salespeople have “can do”
attitude because of this attitude they will
find the way to get th...
3
 Give them what they want 

The band plays the songs from their new album, allowing people to
hear those songs live for ...
4
Give them something extra
Surprise your customer by doing
something extra for them , they will be
overwhelmed.
Send them...
4
Give them something extra
Surprise your customer by doing
something extra for them , they will be
overwhelmed.
Send them...
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Four Sales Lessons from a Rock 'n' Roll Band

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This presentation walks you through 4 sales principles derived from the performance of a
rock band!

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Four Sales Lessons from a Rock 'n' Roll Band

  1. 1. 4 Sales lesson from a Rock ‘n’ Roll Band Visit us at www.aayuja.com *Via Profitable Contractor Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013
  2. 2. 1 Build anticipation “The band advertises their upcoming event to their fans. Once the event was sold out, they let everyone know that, it made them a part of an exclusive group. An opening band warms up the crowd and makes them ready for the main event.” Get prospects excited to work with you, and remind existing customers why you are their best option. Warm up the clients by sending Newsletters, which should include impressive testimonials, success stories and awards won or the certifications. It should also include Referrals to show that others have referred you. AAyuja Internal and Confidential © 2012
  3. 3. 2   Be professional The great salespeople have “can do” attitude because of this attitude they will find the way to get the job done and get more referrals and repetitive business with long term cash flow. “The Rock n Roll band are pros at what they do. They start on time and sound exactly same as they were expected to sound Be honest and truthful to the client , never over promise and under deliver it’ll surprise the customer. Be certain about your deliverables and what the client can expect from you. Shared expectations increases harmony and sales.
  4. 4. 3  Give them what they want  The band plays the songs from their new album, allowing people to hear those songs live for the first time. They also play their hits from previous albums. These are the songs that made them popular with their core audience. Understand your customer’s business model so that you can show them that you understand their needs promptly to deliver the required solution and speak their language fluently. Clients expect prompt attention, return sales calls and realistic deadlines. Customers expect honest communications, following continuous improvement principle to boost value
  5. 5. 4 Give them something extra Surprise your customer by doing something extra for them , they will be overwhelmed. Send them a hand written Thank you note once the project is completed. Send them a gift once the payment received. Finishing the project before the deadline After playing for nearly two hours, band came back out for a four song encore that was unlike anything anyone expected – and blew the audience away. AAyuja Internal and Confidential © 2012
  6. 6. 4 Give them something extra Surprise your customer by doing something extra for them , they will be overwhelmed. Send them a hand written Thank you note once the project is completed. Send them a gift once the payment received. Finishing the project before the deadline After playing for nearly two hours, band came back out for a four song encore that was unlike anything anyone expected – and blew the audience away. AAyuja Internal and Confidential © 2012

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