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10 Sales Lessons to Learn From The Great Zig Ziglar
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10 Sales Lessons to Learn From The Great Zig Ziglar

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This presentation provides top ten lessons from sales guru Zig Ziglar

This presentation provides top ten lessons from sales guru Zig Ziglar

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10 Sales Lessons to Learn From The Great Zig Ziglar 10 Sales Lessons to Learn From The Great Zig Ziglar Presentation Transcript

  • AAyuja © 2013 Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. 10 Sales Lessons to Learn From The Great Zig Ziglar Visit us at www.aayuja.comVisit us at www.aayuja.com Meet Goals, Beat Competition, Exceed Expectations *Via  Emerging Stars  *Via  Emerging Stars  
  • AAyuja Internal and Confidential © 2012 Sell to people’s emotions According to Ziglar, “People don’t buy for logical reasons. They buy for emotional reasons.” Once you understand why people buy certain products, your sales pitch becomes less about targeting customer logic and more about tapping into their emotional penchant for certain products. 1
  • Identify your goals Ziglar was never a man to shirk the goal that defines your business. After all, “a goal properly set is halfway reached.” To Ziglar, you need to start with the basics. What do you want to achieve by selling your product? What is your end goal? Setting achievable goals and knowing how to reach them provides the building blocks that aid your sales process. 2 View slide
  • Hold onto what you want to achieve “If you can dream it, you can achieve it.” Don’t let go of your dream and the goals you set for yourself – stay on track and focused, even when sales have decreased. 3 View slide
  • Learn from failed sales "If you learn from defeat, you haven't really lost." With every failed sale, there is an opportunity to learn from the experience. Ziglar was adaptable; adopt a different approach and your shot at sealing the deal the next time round is made all the more easier. 4
  • Identify your obstacles According to Ziglar, sealing the deal on a sale has five basic obstacles: No need, no money, no hurry, no desire, and no trust. Make sure that your product, and your sales skills, will convince the customer that at this moment in time, your product has sufficient value to warrant their immediate purchase, or, at least, their consideration. 5
  • Embrace customer criticism According to Ziglar, sealing the deal on a sale has five basic obstacles: No need, no money, no hurry, no desire, and no trust. Make sure that your product, and your sales skills, will convince the customer that at this moment in time, your product has sufficient value to warrant their immediate purchase, or, at least, their consideration. 6
  • Change your own attitude towards selling "Stop selling. Start helping." Avoid selling for the sake of selling – customers don’t always need that product and shouldn’t feel coerced into buying it. Tend to their direct, personal needs; perhaps there’s something else they may find of value? 7
  • Go the extra mile “There is no traffic jam on the extra mile.” Going that extra step further will set you apart from the crowd, giving you few competitors when it comes to selling your product to potential customers. 8
  • Transfer your enthusiasm to your customer Ziglar was an unmitigated advocate of transferable enthusiasm. “Selling is the transference of feelings. If I can get my prospect to feel about my product or service the way I feel about my product or service, he will not only want it … he will demand it.” Being passionate about your product is essential – a customer cannot be expected to buy a product if you are not willing to do the very same thing yourself. 9
  • Sell yourself; not only your product “Many times the prospect will buy not because of their belief in the product, goods or service, but because of the belief of the salesperson.” 10
  • http://www.aayuja.com/resources/blogs/ We act as growth partner to fast growing technology companies. Our array of inside sales and marketing services help them augment their businesses in the most profitable manner. For Technology Sales And Marketing Resources Visit Our Blog For free eBooks and more visit http://www.aayuja.com/resources/resourceslibrary/