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Mobile Developement Choises
 

Mobile Developement Choises

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Native vs Web vs Hybrid

Native vs Web vs Hybrid

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    Mobile Developement Choises Mobile Developement Choises Presentation Transcript

    • Native vs Web vs HybridMobile Development Choices Jason Grigsby @grigs on Twitter • jason@cloudfour.com cloudfour.com • userfirstweb.com mobileportand.com
    • Early 2008
    • “It’s about usage. Not units”• Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokia’s Symbian-based phones are 40% of the market worldwide.• German iPhone users consume 30 times more data.• 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007.• Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct.• This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhone’s 1% market share.
    • Surprise Story of 2008Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/
    • Flickr photo by Civisi: http://www.flickr.com/photos/civisi/2611679744/ Web 2.0 iPhone App Store Web-based Apps Native AppsServices & Mashups Few APIs between appsSoftware as Service No Recurring Revenue Cloud Computing Local Storage
    • http://www.readwriteweb.com/archives/top_10_web_platforms_of_2008.php
    • What makes the App Store successful? Carriers App Store Open to anyone Openness Closed, Seek permission who signs agreement Entry Cost Thousands of dollars $99Revenue Split 60/40 to 50/50 70/30 Restrictions Many Few Releases Difficult, Timely 1 to 2 weeksMicropayments Inconsistent iTunes for every phone
    • 30 millionhttp://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123 devices 25,000http://www.newsweek.com/id/174266 apps 800 millionhttp://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm downloads
    • Gold Rush was On
    • Ringtone Apps(FYI: Justin’s app is out soon. GymRat. $4.99) http://twitter.com/justin/status/1210786170 http://furbo.org/2008/12/09/ring-tone-apps/ http://furbo.org/2009/02/16/raising-prices/
    • Ringtone Apps150001125075003750 0 0 1.99 3.99 5.99 7.99 9.99 11.99 13.99 15.99+ http://148apps.com/10000
    • Brutally Honest iPhone App Sales: $32k Spent vs. $535 RevenueDapple http://www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/
    • Throwaway Appshttp://www.pinchmedia.com/appstore-secrets/
    • Throwaway Appshttp://www.pinchmedia.com/appstore-secrets/
    • Pinch Media’s Conclusions•Users stop using the average applications quickly.•Long-term audiences are generally 1% of total downloads•Paid apps retain users longer, but still steep drop off. http://www.pinchmedia.com/appstore-secrets/
    • Success Determined by Top Lists & Features http://appcubby.com/blog/files/financial_realities.html
    • More Open ≠ No Gatekeeper 96% Approved (what about that 4%?)
    • 10 Rejected Applications • Obama Trampoline • MyShoe • I Am Poor • The South Park App • Pull My Finger • iBoobs • Slasher • Murderdome • Podcaster • Freedom Time "Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. Whats the point?" — Steve Jobshttp://www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.html
    • iPhone Only Part of World Wide Market Symbian RIM Windows Mobile iPhone Linux Palm OS Other 20000 17949 15000 10000 7443 4714 5000 4079 3195 0 327 437 Q4 2008 Smartphone Sales — Thousands of Units http://www.gartner.com/it/page.jsp?id=910112
    • 3.3 Billion Mobile phone for half the planet.Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
    • 3.3 Billion in PerspectiveSource: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
    • 2007 SMS Revenue: 100 billionFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
    • 2007 SMS Revenue: 100 billion •Box Office •DVD Sales & Rentals Combined •Music Industry •Video GamesFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
    • 200 billion for data services in 2008 (SMS accounts for 130B) •Box Office •DVD Sales & Rentals Combined •Music Industry •Video GamesFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/
    • Symbian Windows MobileObjective C WebOS C Java ME Dalvik Palm Visual Basic C++ .NET Compact BREW Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o
    • Google Mobile — App Challenges • Pressure from CEO for rapid releases • 10+ platforms to support • Over 100 different buildshttp://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/ http://www.flickr.com/photos/nataliejohnson/290541732/
    • Fragmentation: This is what the web is supposed to solve.Flickr photo by .Hessam: http://www.flickr.com/photos/essamo/1070527547/
    • Mobile Web Doubled in 2008 Jan 08 Jan 09 10821 Daily 22369 10312 Weekly 19283 36870Ever in Month 63182 0 17500 35000 52500 70000 Unique Users (000s) http://www.comscore.com/press/release.asp?press=2752
    • Mobile Internet to Grow Despite Recession Average intended usage increase over the next 24 months U.S. Europe Current Users 58% 55% Non-Users 27% 28% http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm
    • Top Five Services Non-users Intendto Start Using in the Next 24 Months U.S. Europe Mobile Internet 49% 34% MMS 38% 39% Uploading Photos 34% 27%Software/app download 30% 30% Email 28% 32%
    • Mobile Web Distribution Carriers App Store Mobile Web Closed, Seek Open to anyone Openness Completely Open permission who signs agreement Entry Cost Thousands of dollars $99 NoneRevenue Split 60/40 to 50/50 70/30 100% Restrictions Many Few None Releases Difficult, Timely 1 to 2 weeks InstantaneousMicropayments Inconsistent iTunes for every phone Not yet
    • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML?
    • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js
    • Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js Some Applications Have to Be Native
    • Five Common Reasons for Native Apps Performance Offline Mode Findability Device Attributes Monetization Flickr photo by John Wardell (Netinho): http://www.flickr.com/photo_zoom.gne?id=760902403&size=l
    • Not for all applicationsGood enough for many applicationsJavascript Performance improving Hardware Accelerated CSS Web developers must improve Flickr: Uploaded February 11, 2007 by hawridger
    • Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.htmlhttp://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
    • Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.htmlhttp://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
    • Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.htmlhttp://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
    • Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.htmlhttp://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
    • Javascript Speed Wars http://webkit.org/blog/189/announcing-squirrelfish/ http://news.cnet.com/8301-1001_3-10030888-92.htmlhttp://weblogs.mozillazine.org/roadmap/archives/2008/09/tracemonkey_update.html http://webkit.org/blog/214/introducing-squirrelfish-extreme/
    • We’ve Become Bandwidth Gluttons Since 2003: • Web Page Size Tripled •# of Objects Doubled Since 1995: • Web Page Size: 22x •# of Objects: 21x Source: http://www.websiteoptimization.com/speed/tweak/average-web-page/
    • Yahoo!’s 14 Performance Rules (Now 34!)1. Make Fewer HTTP Requests 8. Make JavaScript and CSS External2. Use a Content Delivery Network 9. Reduce DNS Lookups3. Add an Expires Header 10.Minify JavaScript4. Gzip Components 11.Avoid Redirects5. Put Stylesheets at the Top 12.Remove Duplicate Scripts6. Move Scripts to the Bottom 13.Configure ETags7. Avoid CSS Expressions 14.Make AJAX Cacheable Source: http://developer.yahoo.com/performance/rules.html
    • Offline Support• HTML 5 • Client-side Database Storage API • Application Cache• Essentially SQLite in browser• Available on iPhone since 2.0• Google Gears, Android, Nokia soon?
    • 25,000 Apps & Findability?http://148apps.com/10000
    • “It all depends on the application, of course,” saysMauro Montanaro, [Fox Mobile CEO] “and whetherthey are paid or free.” But he also notes that the“discoverability” of iPhone apps is becoming a biggerproblem, and that some of the marketing tactics thatFox Mobile has used successfully on other handsetsjust don’t work on the iPhone.“The question, as usual, is placement. Who determines[editorial placement]? Maybe someone out of Cupertino.”
    • Geolocation API CameraAddress BookAccelerometer
    • Flickr photo by Lyza Gardner: http://www.flickr.com/photos/lyza/49545547/
    • Flickr photo by Thomas Purves: http://www.flickr.com/photos/thomaspurves/744225198/
    • http://phonegap.com
    • What Can You Do With PhoneGap? http://phonegap.com/projects
    • PhoneGap?Yeswecan
    • Mobile Progressive Enhancement [content] http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
    • Mobile Progressive Enhancement [content] WURFL http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
    • Mobile Progressive Enhancement [content] WURFL http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
    • Mobile Progressive Enhancement [content] WURFL Phone Gap Add Functionality http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
    • Mobile Progressive Enhancement [content] WURFL Phone Gap Add Functionality http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
    • Keys to Successful Hybrid Apps•Make the experience feel like a native application•Take advantage of the enhanced features•Don’t simply release a hybrid version of the mobile web site•Optimize performance
    • Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
    • Thank You for Your Time!Work: http://cloudfour.com • Blog: http://userfirstweb.com • Twitter: @grigs Mobile Concurrency Test: http://cloudfour.com/mobile/ Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/