Your SlideShare is downloading. ×
0
Mobile 2.0Design & Develop for the iPhone and Beyond                               by Brian Fling        Copyright © 2008 ...
WILLKOMMEN! BIENVENUE! WELCOME!BENVENUTO!BIENVENIDO! Copyright © 2008 Brian Fling. All trademarks and copyrights remain th...
WHO AM I?Mobile Designer since 2000.Worked for the first MVNO in NorthAmerica.Has worked directly with all Tier 1 carriersi...
WHO ARE YOU?How many of you are developers?How many of you are designers?How many of you are entrepreneurs?How many of you...
Part One  WHY MOBILE ISUTTERLY HORRIBLE  AND WHY YOUSHOULD RUN AWAY  Copyright © 2008 Brian Fling. All trademarks and copy...
A BriefHISTORYof        MO B I L E Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of thei...
IN THEBEGINNING...  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ow...
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Perceptions haven’t much     changed since.   Copyright © 2008 Brian Fling. All trademarks and copyrights remain the prope...
It is up to us to change howpeople use mobile technology     Copyright © 2008 Brian Fling. All trademarks and copyrights r...
Brick Era                                                                                                                 ...
Jargon AlertG as in 2G, 2.5G and 3G.The generations of mobile networks.O cially there are only 1G, 2G & 3G, butseveral mid...
Brick Era Portable! Fits in a Briefcase Sparse cellular network Voice calls only Costs more per call than a pay phone     ...
Brick Era                                                                                                Candy Bar Era    ...
The Candybar Era GSM, CDMA, TDMA, iDEN More cellular towers Less power needed, much smaller Better voice quality Added SMS...
Brick Era                                                                                                    Candy Bar Era...
The Feature Phone Era GPRS, HSCSD, WiDEN Data-capable devices Addition of Mobile Web Camera phones & MMS Mass adoption as ...
Brick Era                                                                                                       Candy Bar ...
The Smart Phone Era GPRS, HSDPA, WI-FI The Mobile Platform becomes key Email a primary driver in sales A push for Push Not...
Brick Era                                                  Touch Era                                                      ...
“ Change occurs                                                  because there is                                         ...
the mythical“Future-Phone”Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respect...
come.               The iPhone is the shape of things toCopyright © 2008 Brian Fling. All trademarks and copyrights remain...
The Touch Era GPRS, HSPDA, EVDO, Wi-Fi A focus on haptic interfaces Accelerometers GPS/Location-based Subscriber-centered ...
Gartner’sPREDICTIONS                       for 2009 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the...
Gartner’s Predictions1. Established Vendors Consolidate and New   Players Join the Fray2. Device Vendors Build Out Ecosyst...
These are not predictions.     It’s happening.   Copyright © 2008 Brian Fling. All trademarks and copyrights remain the pr...
TheMOBILEECOSYSTEM Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective own...
Jargon AlertMobile 1.0The first two generations of browsers andhardware used to view the web on mobiledevices.Design and de...
IT IS ROUGH... We have to deal with a lot of junk! ARPU, depending on application goals Operators (Vodafone, T-Mobile, AT&...
Layers of Mobile                                                                                                          ...
Layers of Mobile                                                                                                          ...
Jargon AlertMobile Service ProviderA broad term to describe the mobile networkprovider that provides subscribers wireless ...
Rank   Company          Primary Markets                                     Network                 Subscribers* 1     Chi...
Jargon AlertARPUAverage Revenue Per UserA term used to describe the financial value ofa program, application or service.   ...
Layers of Mobile                                                                                                          ...
Jargon AlertG as in 2G, 2.5G and 3G.The generations of mobile networks.O cially there are only 1G, 2G & 3G, butseveral mid...
2G         Second generation of mobile phone standards and technology      SpeedsGSM        Global System for Mobile commu...
Other Network Technologies CDMA & EVDO iDEN & WiDEN WiMAX Worldwide Interoperability for Microwave Access, is a telecommun...
Layers of Mobile                                                                                                          ...
Handsets!                                                                                                                 ...
Other                                   Applications                                             Smart Phones             ...
Layers of Mobile                                                                                                          ...
Licensed                  Java ME (or J2ME) is a specification of a subset of the Java platform aimed at   Java ME        p...
Layers of Mobile                                                                                                          ...
Symbian OS is a open-source operating system, designed for mobileSymbian      devices, with associated libraries, user int...
Layers of Mobile                                                                                                          ...
Applications written in the Java ME framework can often be deployed   Java        across the majority of Java-based device...
Layers of Mobile                                                                                                          ...
THE RAZR                                                        The epitomy of                                            ...
THE RAZR                                                        The epitomy of                                            ...
THE RAZR                            3                         .2                   ave 6.2.     V3:      Openw            ...
THE RAZR                            3                         .2                   ave 6.2.     V3:      Openw            ...
THE RAZR                             3                         .2                    ave 6.2.      V3:      Openw         ...
THE RAZR                              3                         .2                     ave 6.2.      V3:       Openw      ...
THE RAZR    V3m: Open             wave 6.2.3.1                          .c.1.                                  115        ...
THE RAZR    V3m: Open             wave 6.2.3.1                          .c.1.                                   115       ...
THE RAZR    V3m: Open             wave 6.2.3.1                          .c.1.                                   115       ...
THE RAZR      V3m: Open               wave 6.2.3.1                            .c.1.                                  115  ...
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.               ...
Layers of MobileNetwork-based services are                                                                               S...
All of these layers must bepassed through before you get         to the content.     Copyright © 2008 Brian Fling. All tra...
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Why theMOBILE WEB?  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ow...
Size, Depth, BreadthCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ow...
why theMOBILE WEB?Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owne...
Population of the Earth                      Source: WikipediaCopyright © 2008 Brian Fling. All trademarks and copyrights ...
20 Million      Population of the Earth                      Source: WikipediaCopyright © 2008 Brian Fling. All trademarks...
20 Million                                                                                                              Un...
20 Million                                                                                                                ...
20 Million    United Kingdom (50m)                           United States of America   (303m)                            ...
20 Million    United Kingdom (50m)                           United States of America   (303m)                            ...
Mobile Web of TodayCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective own...
Mobile Web of TodayCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective own...
Mobile Web of Today                                                                                                       ...
Mobile Web of Today                                                                                           Mobile Web A...
Mobile Users (2.9b)                                                                              Copyright © 2008 Brian Fl...
Mobile Web of TomorrowCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ...
2010      Mobile Web of Tomorrow                                                                                          ...
2010                                                                      50%                                             ...
The mobile web is the mostcost-e ective way to reach     HALF THE PLANET.    Copyright © 2008 Brian Fling. All trademarks ...
We are at the precipiceof the next generation of        THE WEB.    Copyright © 2008 Brian Fling. All trademarks and copyr...
BUT...Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
BUT... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
MOBILE WEB of Today Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ow...
MARKUPCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Largely relies on table-baseddesigns, though no one admits it.      Copyright © 2008 Brian Fling. All trademarks and copyr...
STYLESHEETS  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Limited CSS support. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective o...
Virtually no “cascade.”  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respecti...
JAVASCRIPT Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
No Javascript.Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Use of“WEB STANDARDS”  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective...
Web Standards techniquesand principles don’t apply.    Copyright © 2008 Brian Fling. All trademarks and copyrights remain ...
BUT...Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Part Two  WHY MOBILE ISGOING TO CHANGE EVERYTHING WEKNOW TO BE TRUE  Copyright © 2008 Brian Fling. All trademarks and copy...
6 Months Ago... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
MOBILE                                     as aMEDIUMCopyright © 2008 Brian Fling. All trademarks and copyrights remain th...
Tomi Ahonen3G Strategy Consultant        Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property o...
7                  th                  MASS                                           MEDIACopyright © 2008 Brian Fling. A...
7 th   MASS       MEDIAPrinting Press       Copyright © 2008 Brian Fling. All trademarks and copyrights remain the propert...
7 th   MASS       MEDIAPrinting PressRecordings       Copyright © 2008 Brian Fling. All trademarks and copyrights remain t...
7 th   MASS       MEDIAPrinting PressRecordingsCinema       Copyright © 2008 Brian Fling. All trademarks and copyrights re...
7 th    MASS        MEDIAPrinting PressRecordingsCinemaRadio        Copyright © 2008 Brian Fling. All trademarks and copyr...
7 th    MASS        MEDIAPrinting PressRecordingsCinemaRadioTelevision        Copyright © 2008 Brian Fling. All trademarks...
7 th    MASS        MEDIAPrinting PressRecordingsCinemaRadioTelevisionThe Internet        Copyright © 2008 Brian Fling. Al...
7 th    MASS        MEDIAPrinting PressRecordingsCinemaRadioTelevisionThe InternetMobile         Copyright © 2008 Brian Fl...
Benefit #1  FIRST TRULYPERSONAL MASS     MEDIA  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the prop...
Benefit #2FIRST ALWAYS ON   MASS MEDIA  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of ...
Benefit #3FIRST ALWAYSCARRIED MASS    MEDIA Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property...
Benefit #4ONLY MASS MEDIA WITH A BUILT IN    PAYMENT   Copyright © 2008 Brian Fling. All trademarks and copyrights remain t...
Benefit #5   POINT OF   THOUGHTCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their res...
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile is the only mass media that can do EVERYTHING the    previous six can do.     Copyright © 2008 Brian Fling. All tra...
PLUSCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile has the potential to reach anybody through       ANY MEDIUM.    Copyright © 2008 Brian Fling. All trademarks and co...
Jargon AlertLBSLocation-based ServicesThe ability for a mobile device to provideinformation that is relevant to it’s physi...
GPSCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
GPS    TRIANGULATIONCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ow...
Prepare for a truly CONTEXTUAL WEB.Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of thei...
Mobile will REVOLUTIONIZE the way we gather and interact  with information in the      NEXT TWO YEARS.     Copyright © 200...
DESIGNING forCONTEXT  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective ...
The 3 C’s of the Mobile WebCost                                 Content                                                   ...
The 3 C’s of the Mobile WebCost                                 Content                                                   ...
The 3 C’s of the Mobile WebCost                                 Content                                                   ...
Jargon AlertContextThe circumstances that form the setting for anevent, statement, or idea, and in terms ofwhich it can be...
Tip #1   ADDRESS THEINHERENT BENEFITS  OF THE MEDIA.   Copyright © 2008 Brian Fling. All trademarks and copyrights remain ...
7                  th                  MASS                                           MEDIACopyright © 2008 Brian Fling. A...
5 unique benefits First truly personal mass media e.g. We don’t share our phones with our spouses First always-on mass medi...
Tip #2LOOK AT YOUR CONTENT IN MULTIPLE FACETS OF     DISTRIBUTION.    Copyright © 2008 Brian Fling. All trademarks and cop...
Join            Down                                                                             Notify                   ...
Join            Down                                                                             Notify                   ...
Join            Down                                                                             Notify                   ...
Join            Down                                                                             Notify                   ...
Tip #3CREATE SOLUTIONS BASED ON GOALS.  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of...
My DadCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Find a need  & fill it.  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respectiv...
Tip #4  BALANCE THE CONSTRAINTS OFTHE TECHNOLOGY.  Copyright © 2008 Brian Fling. All trademarks and copyrights remain the ...
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Mobile 2.0
Upcoming SlideShare
Loading in...5
×

Mobile 2.0

1,026

Published on

Презентация 2008 года.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,026
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Mobile 2.0"

  1. 1. Mobile 2.0Design & Develop for the iPhone and Beyond by Brian Fling Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  2. 2. WILLKOMMEN! BIENVENUE! WELCOME!BENVENUTO!BIENVENIDO! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  3. 3. WHO AM I?Mobile Designer since 2000.Worked for the first MVNO in NorthAmerica.Has worked directly with all Tier 1 carriersin North America and most of Tier 2.Helped brands like Rolling Stone, Napster& ESPN with mobile web strategy & design.Runs mobiledesign.org, one of the largestcommunities of mobile designers.Co-creator of Leaflets for the iPhone.Author of the dotMobi Mobile WebDevelopers Guide. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  4. 4. WHO ARE YOU?How many of you are developers?How many of you are designers?How many of you are entrepreneurs?How many of you have created a mobile site forany mobile platform?How many of you own an iPhone (2.5G or 3G)?How many have created iPhone-specific sites?How many of you shouldn’t be here becauseyou’re actually chefs? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  5. 5. Part One WHY MOBILE ISUTTERLY HORRIBLE AND WHY YOUSHOULD RUN AWAY Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  6. 6. A BriefHISTORYof MO B I L E Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  7. 7. IN THEBEGINNING... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  8. 8. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  9. 9. Perceptions haven’t much changed since. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  10. 10. It is up to us to change howpeople use mobile technology Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  11. 11. Brick Era 1970 1980 1990 Mobile Evolution 2000 2010Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  12. 12. Jargon AlertG as in 2G, 2.5G and 3G.The generations of mobile networks.O cially there are only 1G, 2G & 3G, butseveral midpoints have been defined as 2.5G,2.75G, etc. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  13. 13. Brick Era Portable! Fits in a Briefcase Sparse cellular network Voice calls only Costs more per call than a pay phone Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  14. 14. Brick Era Candy Bar Era 1970 1980 1990 Mobile Evolution 2000 2010Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  15. 15. The Candybar Era GSM, CDMA, TDMA, iDEN More cellular towers Less power needed, much smaller Better voice quality Added SMS Still just a phone Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  16. 16. Brick Era Candy Bar Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  17. 17. The Feature Phone Era GPRS, HSCSD, WiDEN Data-capable devices Addition of Mobile Web Camera phones & MMS Mass adoption as airtime rates lower Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  18. 18. Brick Era Candy Bar Era Smart Phone Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  19. 19. The Smart Phone Era GPRS, HSDPA, WI-FI The Mobile Platform becomes key Email a primary driver in sales A push for Push Notifications Very “gadgety” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  20. 20. Brick Era Touch Era Candy Bar Era Smart Phone Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  21. 21. “ Change occurs because there is a gap between what is and what should be. ” — Craig McCawCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  22. 22. the mythical“Future-Phone”Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  23. 23. come. The iPhone is the shape of things toCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  24. 24. The Touch Era GPRS, HSPDA, EVDO, Wi-Fi A focus on haptic interfaces Accelerometers GPS/Location-based Subscriber-centered design Rich interfaces A media platform “It’s about the web” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  25. 25. Gartner’sPREDICTIONS for 2009 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  26. 26. Gartner’s Predictions1. Established Vendors Consolidate and New Players Join the Fray2. Device Vendors Build Out Ecosystems3. Device Makers Remove Complexity for Users4. Mobile Devices Become Lifestyle Statements5. High-End Device Platforms Become “Field- Refreshable” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  27. 27. These are not predictions. It’s happening. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  28. 28. TheMOBILEECOSYSTEM Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  29. 29. Jargon AlertMobile 1.0The first two generations of browsers andhardware used to view the web on mobiledevices.Design and development for these deviceswas highly di cult due to the constraints ofthe technology. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  30. 30. IT IS ROUGH... We have to deal with a lot of junk! ARPU, depending on application goals Operators (Vodafone, T-Mobile, AT&T, et al) Di erent languages (Java, C++, BREW) Poor support for web standards (CSS, XHTML, JS) The “Deck” Handsets (about a bajillion of them) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  31. 31. Layers of Mobile Services ApplicationsThe mobile ecosystem Application Frameworkshas many layers. Operating SystemsEach with their own Platformscomplexities andobstacles. Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  32. 32. Layers of Mobile Services ApplicationsA mobile network operator(MNO) also known as... Application Frameworks• a wireless service provider Operating Systems• a wireless carrier Platforms• a mobile phone operator Handsets• a cellular company...is a telephone company that Networksprovides services for mobile Operators Operatorsphone subscribers. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  33. 33. Jargon AlertMobile Service ProviderA broad term to describe the mobile networkprovider that provides subscribers wireless accessto voice and data services.Also known as a mobile network operator, or MNO in the telecommunications industry,though usually referred to as carriers in North America and operators elsewhere in theworld. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  34. 34. Rank Company Primary Markets Network Subscribers* 1 China Mobile China (including Hong Kong) GSM, GPRS, EDGE 337.9 mil GSM, GPRS, EDGE, 2 Vodafone Europe, Australia, New Zealand, Africa UMTS, HSDPA 206 mil GSM, GPRS, EDGE, 3 Telefonica Europe, Latin America UMTS, HSDPA 154.8 mil Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. 4 China Unicom China GSM, GPRS, CDMA 153.1 mil GSM, GPRS, EDGE, 5 America Movil Mexico, Latin America UMTS, CDMA 137.2 mil GSM, GPRS, EDGE, 6 T-Mobile Europe, USA UMTS, HSDPA 111.8 mil GSM, GPRS, EDGE, 7 MTS Russia UMTS 74.67 mil GSM, GPRS, EDGE, 8 Orange Europe, Netherlands, Africa UMTS, HSDPA 73.2 mil GSM, GPRS, EDGE, 9 Telenor Netherlands, Eastern Europe UMTS 68 mil GSM, GPRS, EDGE, 10 AT&T USA UMTS, HSDPA 63.7 mil * Proportionate subscribers in millions as of June 2007. Sources: Companies Annual Reports Top Network Operators
  35. 35. Jargon AlertARPUAverage Revenue Per UserA term used to describe the financial value ofa program, application or service. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  36. 36. Layers of Mobile Services ApplicationsMobile networks communicatethrough electromagnetic radio Application Frameworkswaves with a cell site basestation, the antennas of which Operating Systemsare usually mounted on a Platformstower, pole or building.They are often referred to by Handsetstheir generation and/or Networks Networksstandard. Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  37. 37. Jargon AlertG as in 2G, 2.5G and 3G.The generations of mobile networks.O cially there are only 1G, 2G & 3G, butseveral midpoints have been defined as 2.5G,2.75G, etc. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  38. 38. 2G Second generation of mobile phone standards and technology SpeedsGSM Global System for Mobile communications 12.2 kbits/sGPRS General Packet Radio Service max 60 kbits/sEDGE Enhanced Data rates for GSM Evolution 59.2 kbits/sHSCSD High-Speed Circuit-Switched Data 57.6 kbits/s Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.3G Third generation of mobile phone standards and technology SpeedsW-CDMA Wideband Code Division Multiple Access 14.4 Mbits/s UMTS Universal Mobile Telecommunications System 3.6 Mbits/sUMTS-TDD Time Division Duplexing 16 Mbits/s TD-CDMA Time Divided Code Division Multiple Access 16 Mbits/sHSPA High-Speed Packet Access 14.4 Mbits/s HSDPA High-Speed Downlink Packet Access 14.4 Mbits/s HSUPA High-Speed Uplink Packet Access 5.76 Mbit/s GSM Mobile Networks
  39. 39. Other Network Technologies CDMA & EVDO iDEN & WiDEN WiMAX Worldwide Interoperability for Microwave Access, is a telecommunications technology aimed at providing wireless data over long distances in a variety of ways, from point-to-point links to full mobile cellular type access. WiMAX allows a user, for example, to browse the Internet on a laptop computer without physically connecting the laptop to a router or switch port via an ethernet port. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  40. 40. Layers of Mobile Services Applications Application FrameworksA mobile handset or “mobile Operating Systemsphone” is a long-range,portable electronic device Platformsused for mobile Handsets Handsetscommunication. Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  41. 41. Handsets! Copyright 2008 Garrett Murray <info@garrettmurray.net> Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  42. 42. Other Applications Smart Phones Phone, Web, SMS Feature Phones Comparing Mobile DevicesCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  43. 43. Layers of Mobile Services Applications Application Frameworks Operating SystemsThe core mobile developmentplatform in which all software Platforms Platformsis written. Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  44. 44. Licensed Java ME (or J2ME) is a specification of a subset of the Java platform aimed at Java ME providing a certified collection of Java APIs for the development of software for small, resource-constrained devices such as cell phones, PDAs and set-top boxes. BREW is an application development platform created by Qualcomm for mobile BREW phones. It is air-interface independent, i.e. it can support GSM/GPRS, UMTS, and CDMA Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Windows Mobile is a compact operating system combined with a suite of basicWindows Mobile applications for mobile devices based on the Microsoft Win32 API Proprietary Palm C/C++ based BlackBerry Java-basedDanger’s Hiptop Java-basedApple’s iPhone Objective-C Open Source Android Java-based Mobile Platforms
  45. 45. Layers of Mobile Services Applications Application FrameworksOperating systems arecommon in Smart Phones, but Operating Systems Operating Systemsrare in Feature phones. Platforms Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  46. 46. Symbian OS is a open-source operating system, designed for mobileSymbian devices, with associated libraries, user interface frameworks and reference implementations of common tools.Windows Windows Mobile is a compact operating system combined with a suite ofMobile 6 basic applications for mobile devices based on the Microsoft Win32 API Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Used by Palm’s TREO line of mobile phones, though gradually beingPalm OS replaced by Windows Mobile. Increasingly used in mobile phones. The new RAZR uses Linux as its Linux Operating System. OS X Used by Apple’s iPhone and iPod Touch.Android Used by Android Phones and can be customized by Operators. Mobile Operating Systems
  47. 47. Layers of Mobile Services ApplicationsA software framework that is Application Frameworks Application Frameworksused to implement thestandard structure of an Operating Systemsapplication for a specificoperating system. Platforms Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  48. 48. Applications written in the Java ME framework can often be deployed Java across the majority of Java-based devices. Applications written in the BREW framework can often be deployed BREW across the majority of BREW-based devices. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Applications written using the Flash Lite 2.0 and Action Script 2.0 Flash Lite frameworks can run using the Flash Lite Player. Windows Applications written using the Win32 API can be deployed across the Mobile 6 majority of Windows Mobile-based devices. Applications written using the iPhone version of the Cocoa can beCocoa Touch deployed on iPhone’s and iPod Touches. Web Applications can be deployed across the majority of devices that Web support the WAP 2.0 specifications and run using a mobile web browser. Application Frameworks
  49. 49. Layers of Mobile ServicesMobile applications often are Applications Applicationsdesigned to serve a particularfunction or purpose. Application FrameworksExample applications may Operating Systemsinclude Games, Web Browser,Camera or Media Player. Platforms Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  50. 50. THE RAZR The epitomy of Mobile 1.0, and probably the most prolific device. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  51. 51. THE RAZR The epitomy of Mobile 1.0, and probably the most prolific device. Also, the perfect example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  52. 52. THE RAZR 3 .2 ave 6.2. V3: Openw The epitomy of Mobile 1.0, and probably the most prolific device. Also, the perfect example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  53. 53. THE RAZR 3 .2 ave 6.2. V3: Openw The epitomy of V3c/i/r: O pe nwave 6.2.3 .4.c.1.109 Mobile 1.0, and probably the most prolific device. Also, the perfect example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  54. 54. THE RAZR 3 .2 ave 6.2. V3: Openw The epitomy of nwave 6.2.3 V3c/i/r: O pe .4.c.1.109 Mobile 1.0, and probably the most V3m/V9m: Teleca-Obigo 4.0 prolific device. Also, the perfect example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  55. 55. THE RAZR 3 .2 ave 6.2. V3: Openw The epitomy of nwave 6.2.3 V3c/i/r: O pe .4.c.1.109 Mobile 1.0, and probably the most V3m/V9m: Teleca-Obigo 4.0 prolific edevice. 6 .2.3.1 . c.1.1 12 v enwa Also, V3x: the perfect Op example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  56. 56. THE RAZR V3m: Open wave 6.2.3.1 .c.1. 115 3 .2 ave 6.2. V3: Openw The epitomy of nwave 6.2.3 V3c/i/r: O pe .4.c.1.109 Mobile 1.0, and probably the most V3m/V9m: Teleca-Obigo 4.0 prolific edevice. 6 .2.3.1 . c.1.1 12 v enwa Also, V3x: the perfect Op example of handset madness™ to the extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  57. 57. THE RAZR V3m: Open wave 6.2.3.1 .c.1. 115 3 .2 ave 6.2. V3: Openw The epitomy of nwave 6.2.3 V3c/i/r: O pe .4.c.1.109 Mobile 1.0, and probably the most V3m/V9m: Teleca-Obigo 4.0 prolific edevice. 6 .2.3.1 . c.1.1 12 v enwa the perfect Also, V3x: Op example of handset R) 6.80.53madness™ to the (9 pera 8.0 V3xxi: O extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  58. 58. THE RAZR V3m: Open wave 6.2.3.1 .c.1. 115 3 .2 ave 6.2. V3: Openw The epitomy of nwave 6.2.3 V3c/i/r: O pe .4.c.1.109 Mobile 1.0, and probably the most V3m/V9m: Teleca-Obigo 4.0 prolific edevice. 6 .2.3.1 . c.1.1 12 v enwa Also, pera 8perfect3 V3 V: OO the x 8: p .5 (08.B7.2 R) example of handset R) 6.80.53madness™ to the (9 pera 8.0 V3xxi: O extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  59. 59. THE RAZR V3m: Open wave 6.2.3.1 .c.1. 115 3 .2 ave 6.2. V3: Openw The epitomy of V3c/i/r: O n’t evMobileALFandF en H 1.0, O nwave 6.2.3 pe This is .4.c.1.109 V3m/V9m: Teleca-Obigo 4.0 ELS! probably the most THE MOD device.2 prolific e 6.2.3. 1.c.1 .11 v enwa Also, pera 8perfect3 V3 V: OO the x 8: p .5 (08.B7.2 R) example of handset R) 6.80.53madness™ to the (9 pera 8.0 V3xxi: O extreme! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  60. 60. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Photo copyright Jeremy Plemon
  61. 61. Layers of MobileNetwork-based services are Services Servicesoften available at theApplication, Framework, or ApplicationsOS level to enhance therelevance of information. Application FrameworksExample services may include Operating SystemsThe Internet, Messaging orLocation. Platforms Handsets Networks Operators Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  62. 62. All of these layers must bepassed through before you get to the content. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  63. 63. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  64. 64. Why theMOBILE WEB? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  65. 65. Size, Depth, BreadthCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  66. 66. why theMOBILE WEB?Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  67. 67. Population of the Earth Source: WikipediaCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  68. 68. 20 Million Population of the Earth Source: WikipediaCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  69. 69. 20 Million United Kingdom (50m) Population of the Earth Source: WikipediaCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  70. 70. 20 Million United Kingdom (50m) United States of America (303m) Population of the Earth Source: WikipediaCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  71. 71. 20 Million United Kingdom (50m) United States of America (303m) European Union (495m) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Source: Wikipedia Population of the Earth
  72. 72. 20 Million United Kingdom (50m) United States of America (303m) European Union (495m) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. China (1.3 billion) Source: Wikipedia Population of the Earth
  73. 73. Mobile Web of TodayCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  74. 74. Mobile Web of TodayCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  75. 75. Mobile Web of Today Mobile Users (2.9b)Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  76. 76. Mobile Web of Today Mobile Web Access (1.3b) Mobile Users (2.9b)Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  77. 77. Mobile Users (2.9b) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Mobile Web Access (1.3b) Desktop Web Access (1.1b) Sources: GSM Association, T-Mobile, Credit Suisse, Pyramid ResearchMobile Web of Today
  78. 78. Mobile Web of TomorrowCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  79. 79. 2010 Mobile Web of Tomorrow Mobile Web Subscribers byCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  80. 80. 2010 50% of the planet! Mobile Web of Tomorrow Mobile Web Subscribers by Source: Informa Telecoms & Media 2006Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  81. 81. The mobile web is the mostcost-e ective way to reach HALF THE PLANET. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  82. 82. We are at the precipiceof the next generation of THE WEB. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  83. 83. BUT...Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  84. 84. BUT... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  85. 85. MOBILE WEB of Today Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  86. 86. MARKUPCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  87. 87. Largely relies on table-baseddesigns, though no one admits it. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  88. 88. STYLESHEETS Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  89. 89. Limited CSS support. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  90. 90. Virtually no “cascade.” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  91. 91. JAVASCRIPT Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  92. 92. No Javascript.Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  93. 93. Use of“WEB STANDARDS” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  94. 94. Web Standards techniquesand principles don’t apply. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  95. 95. BUT...Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  96. 96. Part Two WHY MOBILE ISGOING TO CHANGE EVERYTHING WEKNOW TO BE TRUE Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  97. 97. 6 Months Ago... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  98. 98. MOBILE as aMEDIUMCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  99. 99. Tomi Ahonen3G Strategy Consultant Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  100. 100. 7 th MASS MEDIACopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  101. 101. 7 th MASS MEDIAPrinting Press Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  102. 102. 7 th MASS MEDIAPrinting PressRecordings Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  103. 103. 7 th MASS MEDIAPrinting PressRecordingsCinema Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  104. 104. 7 th MASS MEDIAPrinting PressRecordingsCinemaRadio Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  105. 105. 7 th MASS MEDIAPrinting PressRecordingsCinemaRadioTelevision Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  106. 106. 7 th MASS MEDIAPrinting PressRecordingsCinemaRadioTelevisionThe Internet Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  107. 107. 7 th MASS MEDIAPrinting PressRecordingsCinemaRadioTelevisionThe InternetMobile Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  108. 108. Benefit #1 FIRST TRULYPERSONAL MASS MEDIA Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  109. 109. Benefit #2FIRST ALWAYS ON MASS MEDIA Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  110. 110. Benefit #3FIRST ALWAYSCARRIED MASS MEDIA Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  111. 111. Benefit #4ONLY MASS MEDIA WITH A BUILT IN PAYMENT Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  112. 112. Benefit #5 POINT OF THOUGHTCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  113. 113. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  114. 114. Mobile is the only mass media that can do EVERYTHING the previous six can do. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  115. 115. PLUSCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  116. 116. Mobile has the potential to reach anybody through ANY MEDIUM. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  117. 117. Jargon AlertLBSLocation-based ServicesThe ability for a mobile device to provideinformation that is relevant to it’s physicallocation via a Global Positioning System(GPS). Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  118. 118. GPSCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  119. 119. GPS TRIANGULATIONCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  120. 120. Prepare for a truly CONTEXTUAL WEB.Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  121. 121. Mobile will REVOLUTIONIZE the way we gather and interact with information in the NEXT TWO YEARS. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  122. 122. DESIGNING forCONTEXT Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  123. 123. The 3 C’s of the Mobile WebCost Content ContextIf you dont Issues like What does yourdevelop your navigation, image website add to themobile website sizes, page weight users mobility?responsibly, the and scripts all How do you adduser could get need to be value to the theirstuck with a big considered when physical context?bill in order to thinking about What is theview your content. your website on context in which mobile devices. they will use your site? On a bus or train? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  124. 124. The 3 C’s of the Mobile WebCost Content ContextIf you dont Issues like What does yourdevelop your navigation, image website add to themobile website sizes, page weight users mobility?responsibly, the and scripts all How do you adduser could get need to be value to the theirstuck with a big considered when physical context?bill in order to thinking about What is theview your content. your website on context in which mobile devices. they will use your site? On a bus or train? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  125. 125. The 3 C’s of the Mobile WebCost Content ContextIf you dont Issues like What does yourdevelop your navigation, image website add to themobile website sizes, page weight users mobility?responsibly, the and scripts all How do you adduser could get need to be value to the theirstuck with a big considered when physical context?bill in order to thinking about What is theview your content. your website on context in which mobile devices. they will use your site? On a bus or train? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  126. 126. Jargon AlertContextThe circumstances that form the setting for anevent, statement, or idea, and in terms ofwhich it can be fully understood and assessed.Considered together with the surroundings orcircumstances. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  127. 127. Tip #1 ADDRESS THEINHERENT BENEFITS OF THE MEDIA. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  128. 128. 7 th MASS MEDIACopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  129. 129. 5 unique benefits First truly personal mass media e.g. We don’t share our phones with our spouses First always-on mass media Information is always available 24/7, even when idle First always-carried mass media 7 out of 10 people sleep with their phones within reach Only mass media with a built-in payment channel Universal click-to-buy—twice as many people have phones than credit cards O ers point of thought Ability to create of consume content whenever the mood strikes Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  130. 130. Tip #2LOOK AT YOUR CONTENT IN MULTIPLE FACETS OF DISTRIBUTION. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  131. 131. Join Down Notify load Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live BillboardSend to Buy Friend WAP ry Vi to MMS su di al AuJoin WAP Site QR Code Word of Print Ad Mouth SMSNotify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify Post WAP Site Send to Friend Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  132. 132. Join Down Notify load Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live BillboardSend to Buy Friend WAP ry Vi to MMS su di al AuJoin WAP Site QR Code Word of Print Ad Mouth SMSNotify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify Post WAP Site Send to Friend Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  133. 133. Join Down Notify load Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live BillboardSend to Buy Friend WAP ry Vi to MMS su di al AuJoin WAP Site QR Code Word of Print Ad Mouth SMSNotify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify Post WAP Site Send to Friend Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  134. 134. Join Down Notify load Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live BillboardSend to Buy Friend WAP ry Vi to MMS su di al AuJoin WAP Site QR Code Word of Print Ad Mouth SMSNotify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify Post WAP Site Send to Friend Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  135. 135. Tip #3CREATE SOLUTIONS BASED ON GOALS. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  136. 136. My DadCopyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  137. 137. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  138. 138. Find a need & fill it. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  139. 139. Tip #4 BALANCE THE CONSTRAINTS OFTHE TECHNOLOGY. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×