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  • 1. Letting go... on design in a time of disruptionhttp://creativecommons.org/licenses/by/2.0 http://www.flickr.com/photos/basheertome/5557362895
  • 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.flickr.com/photos/ghewgill/5046616680
  • 3. much of it started with this...movable lead type http://www.flickr.com/photos/purdman1/2875431305
  • 4. our ability to capture, store, and constrain knowledge, led us to believe that knowledge itself might be a finite thing...gutenberg bible gutenberg parenthesis http://www.flickr.com/photos/jmwk/3517373312
  • 5. ...that if we experimented long enough, we could discover"the truth" about all sorts of things... http://www.flickr.com/photos/smithsonian/4127624763
  • 6. iso certified ...and "the best way" to do just about everything... http://www.flickr.com/photos/bigbirdz/4507266406
  • 7. google patents we protected ideas, and claimed them as our own... http://www.google.com/patents
  • 8. design thinkingsix sigma we created processes, enabling us to duplicate what wed learned... http://www.flickr.com/photos/siliconbeachtraining/3925458997
  • 9. industrialisation, automation and globalisation further amplified this...chongqing china http://www.flickr.com/photos/fungleo/4771589650
  • 10. ...once you can duplicatesomething you can scale it http://www.flickr.com/photos/scobleizer/3009516045
  • 11. ...and if you can scale it, you can make money http://www.flickr.com/photos/daverugby83/4478007023
  • 12. bruce mau massive change thanks to the Internet, much of this is starting to unravel... http://www.flickr.com/photos/chadmagiera/265752353
  • 13. ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual... http://www.flickr.com/photos/jurvetson/5129303018
  • 14. social networks act as "amplifiers" spreading messages and ideas... http://www.flickr.com/photos/28misguidedsouls/5522310921
  • 15. let a product, or idea loose online,and its likely to grow... crazy frog http://www.flickr.com/photos/ricardoalvarez/229045487
  • 16. the annoying thing but ideas dont just grow, they self-replicate and evolve... http://www.flickr.com/photos/ricardoalvarez/229046257
  • 17. swine flu mexico often at a pace and intensity that is normally associated with viruses... http://www.flickr.com/photos/eneas/3479302322
  • 18. this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in... http://www.flickr.com/photos/ricephotos/2679758872
  • 19. http://www.flickr.com/photos/altemark/39593706
  • 20. the portable, always on, always connected device has only amplified this http://www.flickr.com/photos/misbehave/2352753067
  • 21. combine all these things andyou have the perfect storm... http://www.flickr.com/photos/nebraskasc/3659328702
  • 22. an endless, often over-connected feedback loop... http://www.flickr.com/photos/randysonofrobert/311744213
  • 23. propelling unexpected ideas to greatness...angry birds http://www.flickr.com/photos/yghelloworld/4965465016
  • 24. http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices... it gets better
  • 25. egyptian revolution...accelerating change http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
  • 26. market crash 2011economic crisis 2008 ...or causing chaos on a global scale http://www.flickr.com/photos/mccun934/2899155411
  • 27. "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886
  • 28. and...
  • 29. nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges... http://www.flickr.com/photos/z_wenjie/5602616401
  • 30. the balance of poweris shifting... always connected always on http://www.flickr.com/photos/jenny-pics/5661879987
  • 31. we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.flickr.com/photos/arenamontanus/3496433929
  • 32. users no longer have to wait for us to create experiences for them... http://www.flickr.com/photos/ncanup/3526550845
  • 33. if something doesnt suit them... http://www.flickr.com/photos/jessehull/163703252
  • 34. kindle teleprompter ...they can change it http://www.flickr.com/photos/24763767@N03/3907937027
  • 35. flipboardreadability instapaper ...improve it http://www.flickr.com/photos/johanl/4818276266
  • 36. ...enhance ithttp://www.flickr.com/photos/bramus/5222185714
  • 37. open source social network...even compete with it. http://twitter.com/#!/joindiaspora
  • 38. makerbot thing-o-matic 3D printing ...very soon, they will be able to go even further http://www.flickr.com/photos/faircompanies/4955025544
  • 39. ...this is notnecessarily a bad thing http://www.flickr.com/photos/salty_soul/4737350118
  • 40. "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..." http://www.flickr.com/photos/tiseb/13541804
  • 41. "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas http://www.flickr.com/photos/emerson12/2682480262
  • 42. in our quest to create perfection, weve also tended to presume usersbehave in a generally homogenous way... http://www.flickr.com/photos/carbonnyc/2206470413
  • 43. ...but this is increasingly far from the truth http://www.flickr.com/photos/pagedooley/3832910201
  • 44. so...
  • 45. marketers often use an audienceof 50 million to mark the "penetration" of a product into society... http://www.flickr.com/photos/alexnormand/5913845927
  • 46. historically, market penetration took time, (which was usually a good thing)traffic 1963 http://www.flickr.com/photos/tigerzombie/5173624489
  • 47. traffic 2011 with time comes stronger mental models,development of social norms and an understanding of how a product may fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761
  • 48. time also enabled us to work out those embarrassing mistakes...sinclair c5 http://www.flickr.com/photos/anachronism_uk/853247355
  • 49. for better or worse time is now a luxury... http://www.flickr.com/photos/vvvracer/4436798901
  • 50. ...the big shift stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  • 51. ...the big shift stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  • 52. it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/houseofsims/5510707992
  • 53. by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/sarahreido/4566354684
  • 54. iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
  • 55. star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU
  • 56. Google+ may reach that milestone in less than half this time...google+ 25 million http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
  • 57. researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of... http://www.flickr.com/photos/wwworks/3156948184
  • 58. "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project http://www.flickr.com/photos/tocaboca/5523598823
  • 59. weve always had different tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047
  • 60. "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.flickr.com/photos/rafaelrobles/4791344184
  • 61. "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children... http://www.flickr.com/photos/smaedli/5953114412/
  • 62. add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
  • 63. each of us experiencing, understanding and engaging with products in a slightly different way... interpretations http://www.flickr.com/photos/studiobeerhorst/5929704093
  • 64. stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.flickr.com/photos/sparker/460227098
  • 65. their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom http://www.flickr.com/photos/cdharrison/2407640646
  • 66. most products will not have this luxury...rubber ducks lost at sea android china http://www.flickr.com/photos/tanj/4432327487
  • 67. mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail... http://www.flickr.com/photos/tim_and_selena/5051157647/
  • 68. in fact...
  • 69. for each layer of experience...nespresso coffee http://www.flickr.com/photos/magnus_d/3162046451
  • 70. nespresso vs george clooney nespresso there will be trade-offs in complexity and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.flickr.com/photos/flavouz/3137171590
  • 71. volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs http://www.flickr.com/photos/zyphbear/446780548
  • 72. bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible... http://www.flickr.com/photos/22179048@N05/5211091279
  • 73. enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca http://www.flickr.com/photos/tocaboca/5523734441
  • 74. cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design http://www.flickr.com/photos/hodac/2243470147
  • 75. newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for... http://www.guardian.co.uk/open-platform
  • 76. they may even be designedwith no primary context at all... http://www.flickr.com/photos/dalbera/3151369718
  • 77. domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility... http://www.flickr.com/photos/carbonnyc/466394182
  • 78. and developersin fact, as designers we now have more responsibility than ever before... http://www.flickr.com/photos/seier/2455551478
  • 79. "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow elevator lift design http://www.flickr.com/photos/particlem/3953768763
  • 80. and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.flickr.com/photos/peterkaminski/181721075
  • 81. "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff http://www.flickr.com/photos/jaykayess/4294959440
  • 82. minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future...
  • 83. "We shape our tools andthereafter our tools shape us."Marshall McLuhan
  • 84. ...what future do we wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
  • 85. theres no guarantee the work we do will have any impact... http://www.flickr.com/photos/stickwithjosh/5288115744
  • 86. but theres the very real risk that it may... http://www.flickr.com/photos/carbonnyc/3543419506
  • 87. "The significant problems we face,cannot be solved at the same level of thinkingwe were at when we created them."Albert Einstein http://www.flickr.com/photos/brostad/3547607847
  • 88. @yiibu scontact uat hello@yiibu.com thank you many thanks to the amazing photographers on http://www.flickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go http://www.flickr.com/photos/tinou/453593446