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Letting go


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  • 1. Letting go... on design in a time of disruption
  • 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control...
  • 3. much of it started with this...movable lead type
  • 4. our ability to capture, store, and constrain knowledge, led us to believe that knowledge itself might be a finite thing...gutenberg bible gutenberg parenthesis
  • 5. ...that if we experimented long enough, we could discover"the truth" about all sorts of things...
  • 6. iso certified ...and "the best way" to do just about everything...
  • 7. google patents we protected ideas, and claimed them as our own...
  • 8. design thinkingsix sigma we created processes, enabling us to duplicate what wed learned...
  • 9. industrialisation, automation and globalisation further amplified this...chongqing china
  • 10. ...once you can duplicatesomething you can scale it
  • 11. ...and if you can scale it, you can make money
  • 12. bruce mau massive change thanks to the Internet, much of this is starting to unravel...
  • 13. ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual...
  • 14. social networks act as "amplifiers" spreading messages and ideas...
  • 15. let a product, or idea loose online,and its likely to grow... crazy frog
  • 16. the annoying thing but ideas dont just grow, they self-replicate and evolve...
  • 17. swine flu mexico often at a pace and intensity that is normally associated with viruses...
  • 18. this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in...
  • 19.
  • 20. the portable, always on, always connected device has only amplified this
  • 21. combine all these things andyou have the perfect storm...
  • 22. an endless, often over-connected feedback loop...
  • 23. propelling unexpected ideas to greatness...angry birds
  • 24. new voices... it gets better
  • 25. egyptian revolution...accelerating change
  • 26. market crash 2011economic crisis 2008 ...or causing chaos on a global scale
  • 27. "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study
  • 28. and...
  • 29. nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges...
  • 30. the balance of poweris shifting... always connected always on
  • 31. we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner...
  • 32. users no longer have to wait for us to create experiences for them...
  • 33. if something doesnt suit them...
  • 34. kindle teleprompter ...they can change it
  • 35. flipboardreadability instapaper ...improve it
  • 36. ...enhance it
  • 37. open source social network...even compete with it.!/joindiaspora
  • 38. makerbot thing-o-matic 3D printing ...very soon, they will be able to go even further
  • 39. ...this is notnecessarily a bad thing
  • 40. "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..."
  • 41. "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas
  • 42. in our quest to create perfection, weve also tended to presume usersbehave in a generally homogenous way...
  • 43. ...but this is increasingly far from the truth
  • 44. so...
  • 45. marketers often use an audienceof 50 million to mark the "penetration" of a product into society...
  • 46. historically, market penetration took time, (which was usually a good thing)traffic 1963
  • 47. traffic 2011 with time comes stronger mental models,development of social norms and an understanding of how a product may fit into our lives...
  • 48. time also enabled us to work out those embarrassing mistakes...sinclair c5
  • 49. for better or worse time is now a luxury...
  • 50. ...the big shift stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison
  • 51. ...the big shift stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison
  • 52. it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen
  • 53. by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen
  • 54. iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
  • 55. star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen
  • 56. Google+ may reach that milestone in less than half this 25 million
  • 57. researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of...
  • 58. "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project
  • 59. weve always had different tastes than our siblings ...but this is different.
  • 60. "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times
  • 61. "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children...
  • 62. add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives
  • 63. each of us experiencing, understanding and engaging with products in a slightly different way... interpretations
  • 64. stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store
  • 65. their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom
  • 66. most products will not have this luxury...rubber ducks lost at sea android china
  • 67. mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail...
  • 68. in fact...
  • 69. for each layer of experience...nespresso coffee
  • 70. nespresso vs george clooney nespresso there will be trade-offs in complexity and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules
  • 71. volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs
  • 72. bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible...
  • 73. enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca
  • 74. cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design
  • 75. newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for...
  • 76. they may even be designedwith no primary context at all...
  • 77. domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility...
  • 78. and developersin fact, as designers we now have more responsibility than ever before...
  • 79. "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow elevator lift design
  • 80. and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway
  • 81. "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff
  • 82. minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future...
  • 83. "We shape our tools andthereafter our tools shape us."Marshall McLuhan
  • 84. ...what future do we wish to create?
  • 85. theres no guarantee the work we do will have any impact...
  • 86. but theres the very real risk that it may...
  • 87. "The significant problems we face,cannot be solved at the same level of thinkingwe were at when we created them."Albert Einstein
  • 88. @yiibu scontact uat thank you many thanks to the amazing photographers on licensed under available on