Letting go...                                                on design in a time of disruptionhttp://creativecommons.org/l...
napoleon bonaparte                          for much of human history, we have                     been on a quest for per...
much of it                    started with this...movable lead type                     http://www.flickr.com/photos/purdma...
our ability to capture,                       store, and constrain knowledge,                  led us to believe that know...
...that if we experimented    long enough, we could discover"the truth" about all sorts of things...                    ht...
iso certified                        ...and "the best way"               to do just about everything...                    ...
google patents                    we protected ideas, and                 claimed them as our own...                      ...
design thinkingsix sigma            we created processes, enabling us to                  duplicate what wed learned...   ...
industrialisation, automation and                  globalisation further amplified this...chongqing china                  ...
...once you can duplicatesomething you can scale it          http://www.flickr.com/photos/scobleizer/3009516045
...and if you can scale it,   you can make money       http://www.flickr.com/photos/daverugby83/4478007023
bruce mau massive change                                         thanks to the Internet,                           much of...
...scale is still important,but the knowledge + power in   the network are now more    important than that of any     one ...
social networks act as "amplifiers"  spreading messages and ideas...               http://www.flickr.com/photos/28misguideds...
let a product, or idea loose online,and its likely to grow...                                       crazy frog            ...
the annoying thing                           but ideas dont just grow,                     they self-replicate and evolve....
swine flu mexico                      often at a pace and intensity that                  is normally associated with virus...
this is actuallybacteria...                   and while viruses can be contained,                       its impossible to ...
http://www.flickr.com/photos/altemark/39593706
the portable, always on, always connected              device has only amplified this                          http://www.fl...
combine all these things andyou have the perfect storm...                                http://www.flickr.com/photos/nebra...
an endless, often over-connected                  feedback loop...               http://www.flickr.com/photos/randysonofrob...
propelling unexpected                ideas to greatness...angry birds                   http://www.flickr.com/photos/yghell...
http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices...            it gets better
egyptian revolution...accelerating change                                      http://www.flickr.com/photos/ahmadhammoudpho...
market crash 2011economic crisis 2008                                      ...or causing chaos                            ...
"events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influe...
and...
nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products)  with some decided...
the balance of poweris shifting...           always connected                              always on                      ...
we can no longer expect customers      to interact with our creations            in a linear, exclusive, or              p...
users no longer have to wait for us   to create experiences for them...                    http://www.flickr.com/photos/nca...
if something doesnt suit them...                http://www.flickr.com/photos/jessehull/163703252
kindle teleprompter                      ...they can change it                       http://www.flickr.com/photos/24763767@...
flipboardreadability              instapaper                                      ...improve it                            ...
...enhance ithttp://www.flickr.com/photos/bramus/5222185714
open source social network...even compete with it.                             http://twitter.com/#!/joindiaspora
makerbot thing-o-matic                              3D printing                              ...very soon, they will      ...
...this is notnecessarily a bad thing       http://www.flickr.com/photos/salty_soul/4737350118
"Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but t...
"...they prefer to deal with something raggedaround the edges that they can adapt or improve."                            ...
in our quest to create perfection,     weve also tended to presume usersbehave in a generally homogenous way...           ...
...but this is increasingly        far from the truth       http://www.flickr.com/photos/pagedooley/3832910201
so...
marketers often use an audienceof 50 million to mark the "penetration"             of a product into society...           ...
historically, market penetration took time,                         (which was usually a good thing)traffic 1963           ...
traffic 2011         with time comes stronger mental models,development of social norms and an understanding          of ho...
time also enabled us to work out  those embarrassing mistakes...sinclair c5              http://www.flickr.com/photos/anach...
for better or worse         time is now a luxury...                      http://www.flickr.com/photos/vvvracer/4436798901
...the big shift                                                   stability                                            cr...
...the big shift                                                   stability                                            cr...
it took radio 40 years to reach                                  a market penetration of 50 million...Source: ReWired, Lar...
by comparison, we had only                                  10 years to adapt to television...Source: ReWired, Larry D. Ro...
iconic                                  while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
star wars kid                                          and YouTube,                                  less than 6 months......
Google+ may reach that milestone                           in less than half this time...google+ 25 million               ...
researchers are discovering that our rapidtechnology adoption is creating generation gaps            at a pace that was on...
"People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research ...
weve always had different   tastes than our siblings     ...but this is different.        http://www.flickr.com/photos/571236...
"My 2-year-old daughter surprised merecently with two words: "Daddys book."   She was holding my Kindle e-reader."        ...
"I just opened my Moleskineand looked for the search box."- @aral                                     these changes are no...
add to this the global nature of the Internet,                  and those blind men with that elephant                    ...
each of us experiencing, understanding            and engaging with products              in a slightly different way...   ...
stillwhile companies such as Apple are successfully           designing multi-layered and tightly      interdependent syst...
their success relies in great part on  their ability to control and containmost touch points and interactions...         m...
most products will not                                have this luxury...rubber ducks lost at sea                         ...
mental modelsOLPC                  design by committee                          today the most perfectly                 o...
in fact...
for each layer                     of experience...nespresso coffee                   http://www.flickr.com/photos/magnus_d...
nespresso vs                                                  george clooney nespresso                         there will ...
volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too co...
bodum   bialetti                                                 french pressin an increasingly complex world,the most suc...
enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves...       ...
cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog D...
newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or tec...
they may even be designedwith no primary context at all...                http://www.flickr.com/photos/dalbera/3151369718
domino fallingbut letting go of experience as we once knew it        should not absolve us of responsibility...           ...
and developersin fact, as designers we now have more         responsibility than ever before...                           ...
"A responsibility that is directly proportional      to the number of people we may affect              with every product ...
and the Internetthe more technology weave their way through  our lives, the more important it will be for us    to conside...
"We are creating a blueprint together–a design for our collective future."Douglas Rushkoff                                 ...
minority report interface        natural ui                                                 twitter URLseach meme, pattern...
"We shape our tools andthereafter our tools shape us."Marshall McLuhan
...what future do we     wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
theres no guarantee the work we do will have any impact...            http://www.flickr.com/photos/stickwithjosh/5288115744
but theres the very real risk                 that it may...            http://www.flickr.com/photos/carbonnyc/3543419506
"The significant problems we face,cannot be solved at the same level of thinkingwe were at when we created them."Albert Ein...
@yiibu         scontact uat              hello@yiibu.com                                               thank you          ...
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Letting go

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Letting go

  1. 1. Letting go... on design in a time of disruptionhttp://creativecommons.org/licenses/by/2.0 http://www.flickr.com/photos/basheertome/5557362895
  2. 2. napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.flickr.com/photos/ghewgill/5046616680
  3. 3. much of it started with this...movable lead type http://www.flickr.com/photos/purdman1/2875431305
  4. 4. our ability to capture, store, and constrain knowledge, led us to believe that knowledge itself might be a finite thing...gutenberg bible gutenberg parenthesis http://www.flickr.com/photos/jmwk/3517373312
  5. 5. ...that if we experimented long enough, we could discover"the truth" about all sorts of things... http://www.flickr.com/photos/smithsonian/4127624763
  6. 6. iso certified ...and "the best way" to do just about everything... http://www.flickr.com/photos/bigbirdz/4507266406
  7. 7. google patents we protected ideas, and claimed them as our own... http://www.google.com/patents
  8. 8. design thinkingsix sigma we created processes, enabling us to duplicate what wed learned... http://www.flickr.com/photos/siliconbeachtraining/3925458997
  9. 9. industrialisation, automation and globalisation further amplified this...chongqing china http://www.flickr.com/photos/fungleo/4771589650
  10. 10. ...once you can duplicatesomething you can scale it http://www.flickr.com/photos/scobleizer/3009516045
  11. 11. ...and if you can scale it, you can make money http://www.flickr.com/photos/daverugby83/4478007023
  12. 12. bruce mau massive change thanks to the Internet, much of this is starting to unravel... http://www.flickr.com/photos/chadmagiera/265752353
  13. 13. ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual... http://www.flickr.com/photos/jurvetson/5129303018
  14. 14. social networks act as "amplifiers" spreading messages and ideas... http://www.flickr.com/photos/28misguidedsouls/5522310921
  15. 15. let a product, or idea loose online,and its likely to grow... crazy frog http://www.flickr.com/photos/ricardoalvarez/229045487
  16. 16. the annoying thing but ideas dont just grow, they self-replicate and evolve... http://www.flickr.com/photos/ricardoalvarez/229046257
  17. 17. swine flu mexico often at a pace and intensity that is normally associated with viruses... http://www.flickr.com/photos/eneas/3479302322
  18. 18. this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in... http://www.flickr.com/photos/ricephotos/2679758872
  19. 19. http://www.flickr.com/photos/altemark/39593706
  20. 20. the portable, always on, always connected device has only amplified this http://www.flickr.com/photos/misbehave/2352753067
  21. 21. combine all these things andyou have the perfect storm... http://www.flickr.com/photos/nebraskasc/3659328702
  22. 22. an endless, often over-connected feedback loop... http://www.flickr.com/photos/randysonofrobert/311744213
  23. 23. propelling unexpected ideas to greatness...angry birds http://www.flickr.com/photos/yghelloworld/4965465016
  24. 24. http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices... it gets better
  25. 25. egyptian revolution...accelerating change http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
  26. 26. market crash 2011economic crisis 2008 ...or causing chaos on a global scale http://www.flickr.com/photos/mccun934/2899155411
  27. 27. "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886
  28. 28. and...
  29. 29. nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges... http://www.flickr.com/photos/z_wenjie/5602616401
  30. 30. the balance of poweris shifting... always connected always on http://www.flickr.com/photos/jenny-pics/5661879987
  31. 31. we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.flickr.com/photos/arenamontanus/3496433929
  32. 32. users no longer have to wait for us to create experiences for them... http://www.flickr.com/photos/ncanup/3526550845
  33. 33. if something doesnt suit them... http://www.flickr.com/photos/jessehull/163703252
  34. 34. kindle teleprompter ...they can change it http://www.flickr.com/photos/24763767@N03/3907937027
  35. 35. flipboardreadability instapaper ...improve it http://www.flickr.com/photos/johanl/4818276266
  36. 36. ...enhance ithttp://www.flickr.com/photos/bramus/5222185714
  37. 37. open source social network...even compete with it. http://twitter.com/#!/joindiaspora
  38. 38. makerbot thing-o-matic 3D printing ...very soon, they will be able to go even further http://www.flickr.com/photos/faircompanies/4955025544
  39. 39. ...this is notnecessarily a bad thing http://www.flickr.com/photos/salty_soul/4737350118
  40. 40. "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..." http://www.flickr.com/photos/tiseb/13541804
  41. 41. "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas http://www.flickr.com/photos/emerson12/2682480262
  42. 42. in our quest to create perfection, weve also tended to presume usersbehave in a generally homogenous way... http://www.flickr.com/photos/carbonnyc/2206470413
  43. 43. ...but this is increasingly far from the truth http://www.flickr.com/photos/pagedooley/3832910201
  44. 44. so...
  45. 45. marketers often use an audienceof 50 million to mark the "penetration" of a product into society... http://www.flickr.com/photos/alexnormand/5913845927
  46. 46. historically, market penetration took time, (which was usually a good thing)traffic 1963 http://www.flickr.com/photos/tigerzombie/5173624489
  47. 47. traffic 2011 with time comes stronger mental models,development of social norms and an understanding of how a product may fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761
  48. 48. time also enabled us to work out those embarrassing mistakes...sinclair c5 http://www.flickr.com/photos/anachronism_uk/853247355
  49. 49. for better or worse time is now a luxury... http://www.flickr.com/photos/vvvracer/4436798901
  50. 50. ...the big shift stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  51. 51. ...the big shift stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
  52. 52. it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/houseofsims/5510707992
  53. 53. by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/sarahreido/4566354684
  54. 54. iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
  55. 55. star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU
  56. 56. Google+ may reach that milestone in less than half this time...google+ 25 million http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
  57. 57. researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of... http://www.flickr.com/photos/wwworks/3156948184
  58. 58. "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project http://www.flickr.com/photos/tocaboca/5523598823
  59. 59. weve always had different tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047
  60. 60. "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.flickr.com/photos/rafaelrobles/4791344184
  61. 61. "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children... http://www.flickr.com/photos/smaedli/5953114412/
  62. 62. add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
  63. 63. each of us experiencing, understanding and engaging with products in a slightly different way... interpretations http://www.flickr.com/photos/studiobeerhorst/5929704093
  64. 64. stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.flickr.com/photos/sparker/460227098
  65. 65. their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom http://www.flickr.com/photos/cdharrison/2407640646
  66. 66. most products will not have this luxury...rubber ducks lost at sea android china http://www.flickr.com/photos/tanj/4432327487
  67. 67. mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail... http://www.flickr.com/photos/tim_and_selena/5051157647/
  68. 68. in fact...
  69. 69. for each layer of experience...nespresso coffee http://www.flickr.com/photos/magnus_d/3162046451
  70. 70. nespresso vs george clooney nespresso there will be trade-offs in complexity and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.flickr.com/photos/flavouz/3137171590
  71. 71. volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs http://www.flickr.com/photos/zyphbear/446780548
  72. 72. bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible... http://www.flickr.com/photos/22179048@N05/5211091279
  73. 73. enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca http://www.flickr.com/photos/tocaboca/5523734441
  74. 74. cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design http://www.flickr.com/photos/hodac/2243470147
  75. 75. newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for... http://www.guardian.co.uk/open-platform
  76. 76. they may even be designedwith no primary context at all... http://www.flickr.com/photos/dalbera/3151369718
  77. 77. domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility... http://www.flickr.com/photos/carbonnyc/466394182
  78. 78. and developersin fact, as designers we now have more responsibility than ever before... http://www.flickr.com/photos/seier/2455551478
  79. 79. "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow elevator lift design http://www.flickr.com/photos/particlem/3953768763
  80. 80. and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.flickr.com/photos/peterkaminski/181721075
  81. 81. "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff http://www.flickr.com/photos/jaykayess/4294959440
  82. 82. minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future...
  83. 83. "We shape our tools andthereafter our tools shape us."Marshall McLuhan
  84. 84. ...what future do we wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
  85. 85. theres no guarantee the work we do will have any impact... http://www.flickr.com/photos/stickwithjosh/5288115744
  86. 86. but theres the very real risk that it may... http://www.flickr.com/photos/carbonnyc/3543419506
  87. 87. "The significant problems we face,cannot be solved at the same level of thinkingwe were at when we created them."Albert Einstein http://www.flickr.com/photos/brostad/3547607847
  88. 88. @yiibu scontact uat hello@yiibu.com thank you many thanks to the amazing photographers on http://www.flickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go http://www.flickr.com/photos/tinou/453593446
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