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Letting go
 

Letting go

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    Letting go Letting go Presentation Transcript

    • Letting go... on design in a time of disruptionhttp://creativecommons.org/licenses/by/2.0 http://www.flickr.com/photos/basheertome/5557362895
    • napoleon bonaparte for much of human history, we have been on a quest for perfection + control... http://www.flickr.com/photos/ghewgill/5046616680
    • much of it started with this...movable lead type http://www.flickr.com/photos/purdman1/2875431305
    • our ability to capture, store, and constrain knowledge, led us to believe that knowledge itself might be a finite thing...gutenberg bible gutenberg parenthesis http://www.flickr.com/photos/jmwk/3517373312
    • ...that if we experimented long enough, we could discover"the truth" about all sorts of things... http://www.flickr.com/photos/smithsonian/4127624763
    • iso certified ...and "the best way" to do just about everything... http://www.flickr.com/photos/bigbirdz/4507266406
    • google patents we protected ideas, and claimed them as our own... http://www.google.com/patents
    • design thinkingsix sigma we created processes, enabling us to duplicate what wed learned... http://www.flickr.com/photos/siliconbeachtraining/3925458997
    • industrialisation, automation and globalisation further amplified this...chongqing china http://www.flickr.com/photos/fungleo/4771589650
    • ...once you can duplicatesomething you can scale it http://www.flickr.com/photos/scobleizer/3009516045
    • ...and if you can scale it, you can make money http://www.flickr.com/photos/daverugby83/4478007023
    • bruce mau massive change thanks to the Internet, much of this is starting to unravel... http://www.flickr.com/photos/chadmagiera/265752353
    • ...scale is still important,but the knowledge + power in the network are now more important than that of any one group or individual... http://www.flickr.com/photos/jurvetson/5129303018
    • social networks act as "amplifiers" spreading messages and ideas... http://www.flickr.com/photos/28misguidedsouls/5522310921
    • let a product, or idea loose online,and its likely to grow... crazy frog http://www.flickr.com/photos/ricardoalvarez/229045487
    • the annoying thing but ideas dont just grow, they self-replicate and evolve... http://www.flickr.com/photos/ricardoalvarez/229046257
    • swine flu mexico often at a pace and intensity that is normally associated with viruses... http://www.flickr.com/photos/eneas/3479302322
    • this is actuallybacteria... and while viruses can be contained, its impossible to contain ideas once the power of the network sets in... http://www.flickr.com/photos/ricephotos/2679758872
    • http://www.flickr.com/photos/altemark/39593706
    • the portable, always on, always connected device has only amplified this http://www.flickr.com/photos/misbehave/2352753067
    • combine all these things andyou have the perfect storm... http://www.flickr.com/photos/nebraskasc/3659328702
    • an endless, often over-connected feedback loop... http://www.flickr.com/photos/randysonofrobert/311744213
    • propelling unexpected ideas to greatness...angry birds http://www.flickr.com/photos/yghelloworld/4965465016
    • http://www.youtube.com/watch?v=7IcVyvg2Qloenabling new voices... it gets better
    • egyptian revolution...accelerating change http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
    • market crash 2011economic crisis 2008 ...or causing chaos on a global scale http://www.flickr.com/photos/mccun934/2899155411
    • "events, threats and opportunities arent just comingat us faster or with less predictability; they areconverging and influencing each other tocreate entirely new situations..." "...these first-of-their-kind developments require unprecedented degrees of creativity" Capitalising on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/jmv/3371886
    • and...
    • nathan road hong kong this new environment presents engineers,designers, (or anyone who makes products) with some decidedly unique challenges... http://www.flickr.com/photos/z_wenjie/5602616401
    • the balance of poweris shifting... always connected always on http://www.flickr.com/photos/jenny-pics/5661879987
    • we can no longer expect customers to interact with our creations in a linear, exclusive, or predictable manner... http://www.flickr.com/photos/arenamontanus/3496433929
    • users no longer have to wait for us to create experiences for them... http://www.flickr.com/photos/ncanup/3526550845
    • if something doesnt suit them... http://www.flickr.com/photos/jessehull/163703252
    • kindle teleprompter ...they can change it http://www.flickr.com/photos/24763767@N03/3907937027
    • flipboardreadability instapaper ...improve it http://www.flickr.com/photos/johanl/4818276266
    • ...enhance ithttp://www.flickr.com/photos/bramus/5222185714
    • open source social network...even compete with it. http://twitter.com/#!/joindiaspora
    • makerbot thing-o-matic 3D printing ...very soon, they will be able to go even further http://www.flickr.com/photos/faircompanies/4955025544
    • ...this is notnecessarily a bad thing http://www.flickr.com/photos/salty_soul/4737350118
    • "Issuing your customers with something that is rough,incomplete, and possibly even substandard seemscounterintuitive but there is growing evidence thatpeople dont necessarily want the perfect product..." http://www.flickr.com/photos/tiseb/13541804
    • "...they prefer to deal with something raggedaround the edges that they can adapt or improve." Loose, Martin Thomas http://www.flickr.com/photos/emerson12/2682480262
    • in our quest to create perfection, weve also tended to presume usersbehave in a generally homogenous way... http://www.flickr.com/photos/carbonnyc/2206470413
    • ...but this is increasingly far from the truth http://www.flickr.com/photos/pagedooley/3832910201
    • so...
    • marketers often use an audienceof 50 million to mark the "penetration" of a product into society... http://www.flickr.com/photos/alexnormand/5913845927
    • historically, market penetration took time, (which was usually a good thing)traffic 1963 http://www.flickr.com/photos/tigerzombie/5173624489
    • traffic 2011 with time comes stronger mental models,development of social norms and an understanding of how a product may fit into our lives... http://www.flickr.com/photos/highwaysagency/4542411761
    • time also enabled us to work out those embarrassing mistakes...sinclair c5 http://www.flickr.com/photos/anachronism_uk/853247355
    • for better or worse time is now a luxury... http://www.flickr.com/photos/vvvracer/4436798901
    • ...the big shift stability creation of new infrastructural technology followed by rapid disruption stability years S curve - stable over decadesSource: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
    • ...the big shift stability creation of new many new infrastructural infrastructural technologies technology followed by frequent disruption rapid disruption smaller periods of stability stability years years S curve - stable over decades the present (and likely future)Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison http://www.flickr.com/photos/vvvracer/4436798901
    • it took radio 40 years to reach a market penetration of 50 million...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/houseofsims/5510707992
    • by comparison, we had only 10 years to adapt to television...Source: ReWired, Larry D. Rosen http://www.flickr.com/photos/sarahreido/4566354684
    • iconic while the iPod took only 5 years...Source: ReWired, Larry D. Rosen
    • star wars kid and YouTube, less than 6 months...Source: ReWired, Larry D. Rosen http://www.youtube.com/watch?v=HPPj6viIBmU
    • Google+ may reach that milestone in less than half this time...google+ 25 million http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html
    • researchers are discovering that our rapidtechnology adoption is creating generation gaps at a pace that was once unheard of... http://www.flickr.com/photos/wwworks/3156948184
    • "People two, three or four years apartare having completely differentexperiences with technology."Lee Rainie, Pew Research Center, Internet and American Life Project http://www.flickr.com/photos/tocaboca/5523598823
    • weve always had different tastes than our siblings ...but this is different. http://www.flickr.com/photos/57123627@N04/5818687047
    • "My 2-year-old daughter surprised merecently with two words: "Daddys book." She was holding my Kindle e-reader." The Children of Cyberspace: Old Fogies by Their 20s, NY Times http://www.flickr.com/photos/rafaelrobles/4791344184
    • "I just opened my Moleskineand looked for the search box."- @aral these changes are not limited to our children... http://www.flickr.com/photos/smaedli/5953114412/
    • add to this the global nature of the Internet, and those blind men with that elephant really had it easy...information deficit different perspectives http://en.wikipedia.org/wiki/Blind_men_and_an_elephant
    • each of us experiencing, understanding and engaging with products in a slightly different way... interpretations http://www.flickr.com/photos/studiobeerhorst/5929704093
    • stillwhile companies such as Apple are successfully designing multi-layered and tightly interdependent systems of experience... apple store http://www.flickr.com/photos/sparker/460227098
    • their success relies in great part on their ability to control and containmost touch points and interactions... magic kingdom http://www.flickr.com/photos/cdharrison/2407640646
    • most products will not have this luxury...rubber ducks lost at sea android china http://www.flickr.com/photos/tanj/4432327487
    • mental modelsOLPC design by committee today the most perfectly orchestrated products may in fact be the first to fail... http://www.flickr.com/photos/tim_and_selena/5051157647/
    • in fact...
    • for each layer of experience...nespresso coffee http://www.flickr.com/photos/magnus_d/3162046451
    • nespresso vs george clooney nespresso there will be trade-offs in complexity and an increasing reliance on other actors in the ecosystem... cost of aluminium fair trade ethics recycle nespresso capsules http://www.flickr.com/photos/flavouz/3137171590
    • volcano UPS delivery...reducing a products ability to reactto the abrupt changes in environmentthat have become all too common fuel costs union UPS handbook carbon costs http://www.flickr.com/photos/zyphbear/446780548
    • bodum bialetti french pressin an increasingly complex world,the most successful products mayin fact be the simplest–or most flexible... http://www.flickr.com/photos/22179048@N05/5211091279
    • enabling pathways for users to find meaning and enrich their lives, throughexperiences they create for themselves... toca boca http://www.flickr.com/photos/tocaboca/5523734441
    • cardboard box play"the best designs will set the stage, butstop short of fully defining the experience."Adam Silver, Frog Design http://www.flickr.com/photos/hodac/2243470147
    • newspaper publishing print media processthe most valued products will be designed to livebeyond the device, context or technologythey were originally intended for... http://www.guardian.co.uk/open-platform
    • they may even be designedwith no primary context at all... http://www.flickr.com/photos/dalbera/3151369718
    • domino fallingbut letting go of experience as we once knew it should not absolve us of responsibility... http://www.flickr.com/photos/carbonnyc/466394182
    • and developersin fact, as designers we now have more responsibility than ever before... http://www.flickr.com/photos/seier/2455551478
    • "A responsibility that is directly proportional to the number of people we may affect with every product we create." Video Games and the Human Condition, Jonathan Blow elevator lift design http://www.flickr.com/photos/particlem/3953768763
    • and the Internetthe more technology weave their way through our lives, the more important it will be for us to consider the implications of our work... segway http://www.flickr.com/photos/peterkaminski/181721075
    • "We are creating a blueprint together–a design for our collective future."Douglas Rushkoff http://www.flickr.com/photos/jaykayess/4294959440
    • minority report interface natural ui twitter URLseach meme, pattern, metaphor, gesture,script and API becomes a part of that future...
    • "We shape our tools andthereafter our tools shape us."Marshall McLuhan
    • ...what future do we wish to create? http://www.flickr.com/photos/clickflashphotos/3393880262
    • theres no guarantee the work we do will have any impact... http://www.flickr.com/photos/stickwithjosh/5288115744
    • but theres the very real risk that it may... http://www.flickr.com/photos/carbonnyc/3543419506
    • "The significant problems we face,cannot be solved at the same level of thinkingwe were at when we created them."Albert Einstein http://www.flickr.com/photos/brostad/3547607847
    • @yiibu scontact uat hello@yiibu.com thank you many thanks to the amazing photographers on http://www.flickr.com/creativecommons/by-2.0 licensed under http://creativecommons.org/licenses/by/2.0 available on http://www.slideshare.net/yiibu/letting-go http://www.flickr.com/photos/tinou/453593446