4. this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g
5. Your mobile phone hasmore computing power than all of NASA in 1969. http://www.ﬂickr.com/photos/43533334@N07/5153726732
6. NASA put a man on the moon. http://history.nasa.gov/ap11ann/kippsphotos/apollo.html
7. ...We put a bird into pigs. – @moskovich http://www.ﬂickr.com/photos/denisdervisevic/4568726847
8. over 100 million iPhones sold* hp://en.wikipedia.org/wiki/iPhoneOn March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones. http://www.ﬂickr.com/photos/36340796@N05/4862291108
10. 6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...
11. 77% number of people with a mobile deviceor 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
12. 2.015% have an iPhone...?percentage of world population – source: Wolfram Alpha
13. an iPhone... an iPhone... an iPhone... which brings us to...an iPhone... an iPhone... http://www.ﬂickr.com/photos/pictfactory/2796367140
15. let’s play a little game
16. aSan Francisco the most popular smartphone brand...
17. aSan Francisco 2 1 3 but, smartphone penetration is only 28%...
18. bLondon the most popular smartphone brand...
19. bLondon 2 1 3 but, smartphone penetration is only 32%...
20. cBerlin the most popular smartphone brand...
21. cBerlin 1 2 3 but, smartphone penetration is only 29%...
22. ...get the idea?
23. Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2%Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases
24. smartphonesGlobal smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
25. cJakarta the most popular smartphone brand...
26. cJakarta 1 2 3 or similar devices...
27. "The future is already here– it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’... http://www.ﬂickr.com/photos/centralasian/3239065547
28. ...why all this diversity? (and why it’s likely to stick around)
34. free platforms+ low cost components= a perfect storm http://www.ﬂickr.com/photos/deks/697297227
35. and a lot of disruption... http://www.ﬂickr.com/photos/oskay/3300199882
36. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS+ WIFI and BlueTooth silicon= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.ﬂickr.com/photos/oskay/3300199882
37. yet again however, things may change... ...disruption? Do Not Anger the Alpha Androidhttp://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.ﬂickr.com/photos/aturkus/255736909
38. the feature phone of today isthe smartphone from two years ago... http://www.ﬂickr.com/photos/tanj/4432327487
39. Diversity is a reality and will likely persist,causing us to decide which platforms breakout #1(and consequently users) are “worthy” ofour design time.We’re already seeing some designerschoose to only design for the newest ormost powerful platforms as these(apparently) provide the very bestexperience (e.g gestures, performance etc).Do you feel this a realistic approach orsimply a cop out?How do we reconcile inclusion andaccessibility with the need to providea great user experience? http://www.ﬂickr.com/photos/plings/4727867959
41. things used to be quite simple...
42. public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal http://www.ﬂickr.com/photos/oimax/3800475934
43. inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factorsvaried input methods and this... http://www.ﬂickr.com/photos/hendry/2996622778
44. envir onme n t focused user privacyreliablenetworkunlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.ﬂickr.com/photos/fuzzcat/22019163
45. most of this is still true, except...
46. environment focused user reliable network unlimited data mobile is now also this... privacyfull-sized work surfacekeyboard comfy chair reliable power source http://www.ﬂickr.com/photos/othree/5224045406
47. 1hr train ride focused user privacy reliable network? comfy unlimited wiﬁ? chair two handsreliable power source? or this...
48. comfy chair privacy one handreliable power prone to source interruptions gravity ...and what do you call this? http://www.ﬂickr.com/photos/joeshlabotnik/2359224681
49. behaviour is changing, because devices are changing...
50. what was once targeted to speciﬁc activities business videomusic something else...?
51. a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIswith a buon or two!
52. camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discoverywith a buon or two! creativity video
53. so what we call ‘mobile context’ is increasingly hard to pin down
54. placing an inventory orderplaying Bejeweled updating Facebook mobile context http://www.ﬂickr.com/photos/7802947@N02/5547816310
55. mobile context booking a last minute trip to New York $ git clone ...browsing Flickr http://www.ﬂickr.com/photos/mujitra/4571580931
56. writing the next chapter in her novel buying a home... ﬂirting with her husband mobile context http://www.ﬂickr.com/photos/razorshine/4662188057
57. while the traditional ‘short-activity-or-distraction’ context is still valid
58. 80% use mobile during miscellaneous downtimeSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/missmeng/5327470961
59. 76% use mobile while waiting in queues or for appointmentsSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/wonderdawg777/662293238
60. mobile is also increasingly being combined with other activities
61. 62% use their mobile while watching television...Source: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/bcmom/375125992
62. 69% use mobile for point of sale researchSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/lollaping/3327541574
63. mobile is also used to time shift...59% ...and follow upsometimes on the PCvisit a siteon mobile Source: Yahoo
64. 34%visit a site on and follow-up on mobilethe PC Source: Yahoo
65. ...facilitating completion of much larger tasks“The most expensive item sold via eBay’smobile app was a 1985 Piper PA-46-310PMalibu airplane for $265,000. “ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
66. “The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000) “ src: Marketing Week and larger life decisions... http://www.ﬂickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
67. some services are even enabling users to “blur the boundaries between the past, present and future” http://www.ﬂickr.com/photos/chelsea_nj/4223680604
68. “ ...[Flirtomatic is] like time travel ﬂirting... http://www.ﬂickr.com/photos/rolandslakis/99196316
69. breakout #2What deﬁnes context when designingfor connected devices?Is it the device itself (e.g. a tablet, asmartphone, an eReader), or the veryact of being mobile?Or is it something diﬀerent altogether? http://www.ﬂickr.com/photos/plings/4727853585
71. a few mobile myths... http://www.ﬂickr.com/photos/frenchy/3375938488
72. myth ...most device have touch screens (or will any day now)http://www.ﬂickr.com/photos/jcfrog/4692750598
73. there is still lots of diversity...The ﬁrst 100 Android devices
74. back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phoneshttp://www.ﬂickr.com/photos/johanl/4382372758
75. feature phone diversity touch screen tiny hybridscreen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today
76. touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design diﬀerent experiencesconnected appliances for each category of device workstation
77. netbook laptop tablet categories are constantly morphing...*and yes, this is in fact one device...
78. is this the interaction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour...http://www.ﬂickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
95. hijacking native browser gestures... touchStarttouchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*... http://www.ﬂickr.com/photos/fontourist/4559491659
96. breakout #3How far can we take the naturalinterface?Do we foresee a day where allinteractions will be performed throughtouch?What alternatives should we exploregoing forward? http://www.ﬂickr.com/photos/plings/4728486842
97. the web
98. ...why even talk about the mobile web? http://www.ﬂickr.com/photos/adactio/932798536
99. “The most profound technologies are thosethat disappear. They weave themselvesinto the fabric of everyday life until they areindistinguishable from it…. - Mark Weiser http://www.ﬂickr.com/photos/armaggeusa/3176297283
100. the web is the common thread across most devices...
101. 1.3 billionalready use the mobile internet
102. 85% of new handsets will include a web browser by 2011Source: Tomi Ahonen Consulting
103. so people reach for the webusing whatever device makes sense to them at that time...
104. “ It is somewhat slow but it deﬁnitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board
105. but it doesn’t alljust happen here... http://www.ﬂickr.com/photos/diloz/5023417436
106. people use the mobile web across all brands...source comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140
107. ...and types of devicessource comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140
108. mobile is the only access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44%Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
109. “ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next ﬁve years....or by 2015 - Source: ITU vis mobiThinking http://www.ﬂickr.com/photos/whiteafrican/2938685296
110. proxy browser there are more than 60 lots ofversions diﬀerent types/versions lots of versions of mobile browsers... these are the most common SkyFiresmall install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers
111. ...a growing number of them are based on WebKit most S40 as of v6.0 as of as of 2006 2009WebKit
112. but there is still lotsof fragmentation... http://www.ﬂickr.com/photos/wwworks/2472230611
113. the number of mobile optimised sites is hard to estimate... http://www.ﬂickr.com/photos/idletype/430895151
114. often separate mobile site(s) are created...http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design redirect to m.* sub-domain...
115. ...many contain onlya subset of the desktop web
116. can result in lots of redirectsbroken links, and exclusion... http://www.ﬂickr.com/photos/arhadetruit/4428714535
117. others may opt for a more responsive design... http://colly.comone url for everyone = One Web
118. ...or use web technologies to mimic native experiences
119. veryon the web people have diﬀerent expectations... ...app or web site? http://www.ﬂickr.com/photos/williambrawley/4522648456
120. “If I can’t see your awesomeweb site...it’s not really thatawesome is it?” access has become an aspect of user experience... http://www.ﬂickr.com/photos/zoetnet/4669800101/
121. breakout #4Native apps are (for better or worse)tied to speciﬁc platforms and devices.Should the web be diﬀerent?Does access to content on the internetamount to a human right? Should accessto content from any device become amatter of legislation and accessibility? http://www.ﬂickr.com/photos/plings/4728502636
123. What do we know about the future?
124. technology will disappear http://www.ﬂickr.com/photos/shannonkringen/4482487843
125. “For kids like my 13 year-old, theboundaries between the internetand life are so porous as to bemeaningless. “Comment on the Guardian web site most will grow up connected http://www.ﬂickr.com/photos/tocaboca/5523598823
126. interfaces will be more natural http://www.ﬂickr.com/photos/carbonnyc/4213684953
127. mental models will change http://www.ﬂickr.com/photos/marcoarment/2035853550
128. often wonderfula few mistakes will be made http://www.ﬂickr.com/photos/hazelwood09/3918982930
129. the world will be faster http://www.ﬂickr.com/photos/kimtaro/324573453
130. with greater expectations http://www.ﬂickr.com/photos/ubo_pakes/4472188820
131. and a little magichttp://www.ﬂickr.com/photos/orinrobertjohn/194302673
132. http://speirs.org/blog/2011/4/1/stop-lying.htmlThis is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and eﬀects that it produces. – James Bridle http://www.ﬂickr.com/photos/tijanav/4885088185
133. ...what don’t we know? http://www.ﬂickr.com/photos/perfectoinsecto/4871175954
134. ...will it add meaning? http://www.ﬂickr.com/photos/wonderlane/5333152421
135. ...will it bring us closer together? http://www.ﬂickr.com/photos/wwworks/3156948184
136. ...will we all participate equally? http://www.ﬂickr.com/photos/goincase/4647893507
137. ...and how will it make us feel? http://www.ﬂickr.com/photos/mckeyhan/3356570061
138. breakout #5Many of us will have an opportunityto shape the devices, behaviours,and experiences of tomorrow.What will we choose to do? http://www.ﬂickr.com/photos/plings/4727843227