this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g
Your mobile phone hasmore computing power than all of NASA in 1969. http://www.ﬂickr.com/photos/43533334@N07/5153726732
NASA put a man on the moon. http://history.nasa.gov/ap11ann/kippsphotos/apollo.html
...We put a bird into pigs. – @moskovich http://www.ﬂickr.com/photos/denisdervisevic/4568726847
over 100 million iPhones sold* hp://en.wikipedia.org/wiki/iPhoneOn March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones. http://www.ﬂickr.com/photos/36340796@N05/4862291108
6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...
77% number of people with a mobile deviceor 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
2.015% have an iPhone...?percentage of world population – source: Wolfram Alpha
an iPhone... an iPhone... an iPhone... which brings us to...an iPhone... an iPhone... http://www.ﬂickr.com/photos/pictfactory/2796367140
let’s play a little game
aSan Francisco the most popular smartphone brand...
aSan Francisco 2 1 3 but, smartphone penetration is only 28%...
bLondon the most popular smartphone brand...
bLondon 2 1 3 but, smartphone penetration is only 32%...
cBerlin the most popular smartphone brand...
cBerlin 1 2 3 but, smartphone penetration is only 29%...
...get the idea?
Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2%Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases
smartphonesGlobal smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
cJakarta the most popular smartphone brand...
cJakarta 1 2 3 or similar devices...
"The future is already here– it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’... http://www.ﬂickr.com/photos/centralasian/3239065547
...why all this diversity? (and why it’s likely to stick around)
free platforms+ low cost components= a perfect storm http://www.ﬂickr.com/photos/deks/697297227
and a lot of disruption... http://www.ﬂickr.com/photos/oskay/3300199882
a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS+ WIFI and BlueTooth silicon= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.ﬂickr.com/photos/oskay/3300199882
yet again however, things may change... ...disruption? Do Not Anger the Alpha Androidhttp://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.ﬂickr.com/photos/aturkus/255736909
the feature phone of today isthe smartphone from two years ago... http://www.ﬂickr.com/photos/tanj/4432327487
Diversity is a reality and will likely persist,causing us to decide which platforms breakout #1(and consequently users) are “worthy” ofour design time.We’re already seeing some designerschoose to only design for the newest ormost powerful platforms as these(apparently) provide the very bestexperience (e.g gestures, performance etc).Do you feel this a realistic approach orsimply a cop out?How do we reconcile inclusion andaccessibility with the need to providea great user experience? http://www.ﬂickr.com/photos/plings/4727867959
things used to be quite simple...
public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal http://www.ﬂickr.com/photos/oimax/3800475934
inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factorsvaried input methods and this... http://www.ﬂickr.com/photos/hendry/2996622778
envir onme n t focused user privacyreliablenetworkunlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.ﬂickr.com/photos/fuzzcat/22019163
most of this is still true, except...
environment focused user reliable network unlimited data mobile is now also this... privacyfull-sized work surfacekeyboard comfy chair reliable power source http://www.ﬂickr.com/photos/othree/5224045406
1hr train ride focused user privacy reliable network? comfy unlimited wiﬁ? chair two handsreliable power source? or this...
comfy chair privacy one handreliable power prone to source interruptions gravity ...and what do you call this? http://www.ﬂickr.com/photos/joeshlabotnik/2359224681
behaviour is changing, because devices are changing...
what was once targeted to speciﬁc activities business videomusic something else...?
a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIswith a buon or two!
camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discoverywith a buon or two! creativity video
so what we call ‘mobile context’ is increasingly hard to pin down
placing an inventory orderplaying Bejeweled updating Facebook mobile context http://www.ﬂickr.com/photos/7802947@N02/5547816310
mobile context booking a last minute trip to New York $ git clone ...browsing Flickr http://www.ﬂickr.com/photos/mujitra/4571580931
writing the next chapter in her novel buying a home... ﬂirting with her husband mobile context http://www.ﬂickr.com/photos/razorshine/4662188057
while the traditional ‘short-activity-or-distraction’ context is still valid
80% use mobile during miscellaneous downtimeSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/missmeng/5327470961
76% use mobile while waiting in queues or for appointmentsSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/wonderdawg777/662293238
mobile is also increasingly being combined with other activities
62% use their mobile while watching television...Source: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/bcmom/375125992
69% use mobile for point of sale researchSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/lollaping/3327541574
mobile is also used to time shift...59% ...and follow upsometimes on the PCvisit a siteon mobile Source: Yahoo
34%visit a site on and follow-up on mobilethe PC Source: Yahoo
...facilitating completion of much larger tasks“The most expensive item sold via eBay’smobile app was a 1985 Piper PA-46-310PMalibu airplane for $265,000. “ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
“The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000) “ src: Marketing Week and larger life decisions... http://www.ﬂickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
some services are even enabling users to “blur the boundaries between the past, present and future” http://www.ﬂickr.com/photos/chelsea_nj/4223680604
“ ...[Flirtomatic is] like time travel ﬂirting... http://www.ﬂickr.com/photos/rolandslakis/99196316
breakout #2What deﬁnes context when designingfor connected devices?Is it the device itself (e.g. a tablet, asmartphone, an eReader), or the veryact of being mobile?Or is it something diﬀerent altogether? http://www.ﬂickr.com/photos/plings/4727853585
a few mobile myths... http://www.ﬂickr.com/photos/frenchy/3375938488
myth ...most device have touch screens (or will any day now)http://www.ﬂickr.com/photos/jcfrog/4692750598
there is still lots of diversity...The ﬁrst 100 Android devices
back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phoneshttp://www.ﬂickr.com/photos/johanl/4382372758
feature phone diversity touch screen tiny hybridscreen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today
touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design diﬀerent experiencesconnected appliances for each category of device workstation
netbook laptop tablet categories are constantly morphing...*and yes, this is in fact one device...
is this the interaction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour...http://www.ﬂickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
hijacking native browser gestures... touchStarttouchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*... http://www.ﬂickr.com/photos/fontourist/4559491659
breakout #3How far can we take the naturalinterface?Do we foresee a day where allinteractions will be performed throughtouch?What alternatives should we exploregoing forward? http://www.ﬂickr.com/photos/plings/4728486842
...why even talk about the mobile web? http://www.ﬂickr.com/photos/adactio/932798536
“The most profound technologies are thosethat disappear. They weave themselvesinto the fabric of everyday life until they areindistinguishable from it…. - Mark Weiser http://www.ﬂickr.com/photos/armaggeusa/3176297283
the web is the common thread across most devices...
1.3 billionalready use the mobile internet
85% of new handsets will include a web browser by 2011Source: Tomi Ahonen Consulting
so people reach for the webusing whatever device makes sense to them at that time...
“ It is somewhat slow but it deﬁnitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board
but it doesn’t alljust happen here... http://www.ﬂickr.com/photos/diloz/5023417436
people use the mobile web across all brands...source comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140
...and types of devicessource comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140
mobile is the only access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44%Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
“ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next ﬁve years....or by 2015 - Source: ITU vis mobiThinking http://www.ﬂickr.com/photos/whiteafrican/2938685296
proxy browser there are more than 60 lots ofversions diﬀerent types/versions lots of versions of mobile browsers... these are the most common SkyFiresmall install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers
...a growing number of them are based on WebKit most S40 as of v6.0 as of as of 2006 2009WebKit
but there is still lotsof fragmentation... http://www.ﬂickr.com/photos/wwworks/2472230611
the number of mobile optimised sites is hard to estimate... http://www.ﬂickr.com/photos/idletype/430895151
often separate mobile site(s) are created...http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design redirect to m.* sub-domain...
...many contain onlya subset of the desktop web
can result in lots of redirectsbroken links, and exclusion... http://www.ﬂickr.com/photos/arhadetruit/4428714535
others may opt for a more responsive design... http://colly.comone url for everyone = One Web
...or use web technologies to mimic native experiences
veryon the web people have diﬀerent expectations... ...app or web site? http://www.ﬂickr.com/photos/williambrawley/4522648456
“If I can’t see your awesomeweb site...it’s not really thatawesome is it?” access has become an aspect of user experience... http://www.ﬂickr.com/photos/zoetnet/4669800101/
breakout #4Native apps are (for better or worse)tied to speciﬁc platforms and devices.Should the web be diﬀerent?Does access to content on the internetamount to a human right? Should accessto content from any device become amatter of legislation and accessibility? http://www.ﬂickr.com/photos/plings/4728502636
What do we know about the future?
technology will disappear http://www.ﬂickr.com/photos/shannonkringen/4482487843
“For kids like my 13 year-old, theboundaries between the internetand life are so porous as to bemeaningless. “Comment on the Guardian web site most will grow up connected http://www.ﬂickr.com/photos/tocaboca/5523598823
interfaces will be more natural http://www.ﬂickr.com/photos/carbonnyc/4213684953
mental models will change http://www.ﬂickr.com/photos/marcoarment/2035853550
often wonderfula few mistakes will be made http://www.ﬂickr.com/photos/hazelwood09/3918982930
the world will be faster http://www.ﬂickr.com/photos/kimtaro/324573453
with greater expectations http://www.ﬂickr.com/photos/ubo_pakes/4472188820
and a little magichttp://www.ﬂickr.com/photos/orinrobertjohn/194302673
http://speirs.org/blog/2011/4/1/stop-lying.htmlThis is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and eﬀects that it produces. – James Bridle http://www.ﬂickr.com/photos/tijanav/4885088185
...what don’t we know? http://www.ﬂickr.com/photos/perfectoinsecto/4871175954
...will it add meaning? http://www.ﬂickr.com/photos/wonderlane/5333152421
...will it bring us closer together? http://www.ﬂickr.com/photos/wwworks/3156948184
...will we all participate equally? http://www.ﬂickr.com/photos/goincase/4647893507
...and how will it make us feel? http://www.ﬂickr.com/photos/mckeyhan/3356570061
breakout #5Many of us will have an opportunityto shape the devices, behaviours,and experiences of tomorrow.What will we choose to do? http://www.ﬂickr.com/photos/plings/4727843227